Bokeh - The Photography Podcast
By Nathan Holritz
Welcome to The Bokeh Podcast, where we help photographers build sustainable businesses!
Host Nathan Holritz and his guests will help you build your brand, focus your marketing efforts, refine your workflows, and dial in your photographic technique - all with efficiency in mind.
In the end, we not only want you to succeed as a photography business owner, but to still have a life through it all.
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Bokeh - The Photography PodcastAug 17, 2021
#641: A Few Thoughts in Closing - Nathan Holritz
Join Bokeh Podcast host Nathan Holritz for the last episode of the show, as he shares the most important lessons from the podcast over the last 7 years!
Many thanks to all of our listeners for being part of the Bokeh Podcast community, and to all the guests for giving their time and wisdom over so many episodes! 🤗
Show Notes
Highlighting the intentions and accomplishments of the Bokeh Podcast over the last 7+ years (0:40)
Why this is the last episode of the Bokeh Podcast (7:25)
Reviewing the most important principles from The Bokeh Podcast over the last 7+ years (9:25)
Choice and Belief (11:28)
Finding Ourselves (18:58)
Big Picture View (24:27)
Proactive vs Reactive (34:20)
From Shawn Lee: Look for opportunities to serve and add value (47:51)
Will Bokeh Podcast content live on? (53:29)
Links
The Bokeh Podcast is produced by Photographer's Edit - https://www.photographersedit.com
Nathan's website - https://www.nathanholritz.com
Nathan's Instagram - https://www.instagram.com/nathanholritz
Learn about Cheezoo - https://www.cheezoo.com/photography-industry
ReAwaken the Giant Within, Tony Robbins - https://core.tonyrobbins.com/atgw-ebook
Bokeh Episode 464 with Shawn Lee - https://www.photographersedit.com/bokeh-podcast/episodes/developing-a-brand-that-makes-a-difference
#640: How to Build an Adventure Photo Business - Roo Smith
Interested in using your photography skills in the beautiful outdoors? Join photographer Roo Smith - who has photographed for brands like Patagonia, North Face, and Outside Magazine - to learn how to break into the adventure photography genre, and build a successful business!
Show Notes:
Introduction of Roo (0:49)
The important principles that enables Roo to manage your time effectively in order to maximize freedom and flexibility as an entrepreneur (2:04)
The 2 elements of the adventure photography genre that make it Roo's favorite (14:19)
3 common misconceptions about adventure photography, or building an adventure photo business (27:25)
The 5 most important principles that will enable a photographer to build a successful adventure photography brand (36:57)
Links
The Bokeh Podcast is produced by Photographer's Edit - https://www.photographersedit.com
Roo's website - https://www.roosmith.com
Roo's Instagram - https://www.instagram.com/roosmith6
#639: How to Create Reels to Promote Your Business - Alexandros Tzorouchof
Most of us know we should be using video content to promote our photography business, but how do you go about creating a compelling video that will grab the attention of potential clients and draw them in? Join us for a conversation with videographer Alexandros Tzorouchof to learn how!
Show Notes
Introduction of Alex (1:01)
Important principles that enable Alex to manage his time effectively in order to maximize freedom and flexibility as an entrepreneur (3:01)
Alex's favorite gear for filming reels? (10:23)
4 key ideas to keep in mind if you're going to film your promotional reels with your phone (instead of dslr or mirrorless cameras) (16:45)
7 important principles that enable a photographer to create a compelling reel for the purpose of promoting their photography business (37:18)
Links
The Bokeh Podcast is produced by Photographer's Edit - https://www.photographersedit.com
Alex's website - https://www.chromaodyssey.com
Alex's Instagram - https://www.instagram.com/chroma_odyssey_films
#638: How to Have a Life During Busy Season - McKenzie Bigliazzi
Any established photographer knows what it's like to get bogged down during the busy season, barely keeping up with the work that needs to be done. Free time? Time to travel? Time to hang out with friends and family? Is that even a thing during those busy months?!
Photographer McKenzie Bigliazzi is here to share with us how she runs her business AND has time to do more than just work. Make sure to listen in to find out how you can get your life back as a photography business owner - and not just during busy season!
Show Notes
Introducing McKenzie (0:59)
How long did it take McKenzie to realize that life wasn't all about running her business? That having freedom and flexibility as a business owner needed to be more of a priority? (6:50)
Does organization and structure to create freedom come naturally for McKenzie? (10:36)
What does an average day or week look like for McKenzie? (16:45)
How did McKenzie develop a business model that would enable more freedom and flexibility as a photography business owner? (21:40)
How McKenzie chose Dubsado as her CRM (33:14)
Three ways that McKenzie uses Dubsado to streamline her business workflows for the sake of more freedom in her daily life (34:38)
The importance of simplicity in choosing tools to server our customers (44:10)
Three ways that McKenzie uses Cloudspot to streamline her business workflows for the sake of more freedom in her daily life (46:38)
How does McKenzie make herself accessible to clients - without getting overwhelmed with the communication process? (50:27)
What has enabled McKenzie to give up her editing to Photographer's Edit so that her work week isn't taken up with editing? (53:09)
Links
The Bokeh Podcast is produced by https://www.photographersedit.com
McKenzie's website - https://mckenziebigliazzi.com
McKenzie's Instagram - https://www.instagram.com/mckenzie_bigliazzi
Dubsado's website - https://www.dubsado.com
Cloudspot's website - https://www.cloudspot.io
Photographer's Edit's website - https://www.photographersedit.com
McKenzie's Discount Codes -
Dubsado: 20% off their first month or year using code: mckenziebigliazzi
Cloudspot: 20% Off https://cloudspot.io/?af2=_VbFWkDxBdPu
Photographer's Edit, 50% off your first order: oes.photographersedit.com/mckenziebigliazzi or code: mckenziebigliazzi at checkout
#637: Marketing as an Introvert - Caitlin Wilcox
Putting ourselves out there as introverts in an effort to build a personal photography brand can feel a bit overwhelming! How can we step beyond that discomfort and build the business that we want? Join us for a conversation with photographer Caitlin Wilcox to learn how!
Show Notes
Introduction of Caitlin (1:00)
What important principle enables Caitlin to manage your time effectively in order to maximize freedom and flexibility as an entrepreneur (2:57)
Caitlin's definition of "introversion" (9:38)
What Caitlin feels is behind her introversion (10:59)
What Caitlin has felt was most challenging about marketing her business as an introvert (20:47)
Four specific ways that introverted photographers can step beyond the label and still put themselves out there on social media, on their website, during in-person meetings, or when photographing sessions or events for the sake of their brand (23:42)
Three specific ways that photographers can promote their business that feels more comfortable in light of being an introvert (37:09)
The education Caitlin offers to photographers (53:23)
Links The Bokeh Podcast is produced by https://www.photographersedit.com Caitlin’s website – https://www.caitlinwilcoxphotography.com Caitlin’s Instagram – https://www.instagram.com/caitlinwilcoxphotography FREEBIE – Five Personal Content Ideas for When Your Social Battery is Low - https://caitlinwilcoxphotography.com/personal-content-freebie FREEBIE – Five Questions to Ask on Your Next Inquiry Call - http://caitlinwilcoxphotography.com/bookmore
#636: How to Chase Your Dreams - Amelia Soegijono
It's easy for someone to create a motivational post on social media telling you to "go chase your dreams", but how do you actually do that on a tangible, practical level? Join us for a conversation with photographer Amelia Soegijono to learn how!
Show Notes
Introduction of our guest, Amelia (0:47)
What important principle enables Amelia to manage your time effectively in order to maximize freedom and flexibility as an entrepreneur? (2:37)
How does Amelia define a dream? (16:14)
The backstory behind Amelia's dream (24:56)
How Amelia learned to dream practically (33:30)
What can photographers do to take the first step to chasing their dream? (36:45)
Now that photographers have taken that first step toward their dream, what steps do they need to take to follow through and actually make the dream a reality? (44:20)
Information about Amelia's photography workshop (62:15)
Links The Bokeh Podcast is produced by https://www.photographersedit.com Amelia's website - https://www.ameliasoegijono.com Amelia's Instagram - https://www.instagram.com/ameliasoegijono Amelia's photography workshop - https://www.ameliasoegijono.com/workshops
#635: Freedom Through Associates - Jill Smith
If you could implement a new strategy in your business that would help you increase revenue AND bring more freedom to your life as a business owner, you'd go for it, right?!
Building an associate photographer team can bring both of these benefits, but there are some innate challenges to the process. Photographer Jill Smith is on The Bokeh Podcast to help us overcome those challenges so we can build our business and have more independence from that same business! Make sure to listen in!
Show Notes
Introduction of our guest, Jill Smith (1:15)
Jill's tip for creating a photography business that encourages freedom and flexibility (2:35)
Three ways an associate photographer team can translate to business growth (12:56)
How to establish baseline, standard operating procedures for your business before you build a team (19:04)
Three ways an associate team can mean more freedom and flexibility in our lives as photography biz owners (27:37)
Three ways that photographers can minimize overwhelm in the process of building and running an associate team (30:49)
Three ways that photographers can more effectively communicate - and thus delegate - in order to have a positive experience with an associate photographer team (53:51)
Additional education that Jill offers for those that want to build an associate photographer team for their family photography businesses (63:45)
Links
The Bokeh Podcast is produced by photographersedit.com
Jill's website - jillcsmithphotography.com
Jill's Instagram - instagram.com/jillcsmithphotography
Jill's associate photography team course (for family photographers) - jillcsmithphotography.com/roadmap
FREEBIE! An intro to associate photography team building - jillcsmithphotography.com/scale
#634: Brand Position Consultation - Clark Sanders
Show Notes
Introducing Clark Sanders (1:51)
Definition of Brand Position (3:38)
The significance of Brand Position (6:26)
The reasons Clark got into photography (8:10)
The reason for asking Clark questions about his business when considering Brand Position (12:15)
The markets Clark is currently working in (13:30)
Why Brand Position matters when most of your business already comes from word of mouth (15:34)
What genre or type of photography Clark specializes in (17:50)
What is unique about Clark's senior photography in his marketplace (22:45)What are Clark's clients' pain points? (27:03)
What kind of help does Clark need with his Brand Position? (33:38)The value of sharing prices on our websites (37:04)
4 ways to establish a distinct Brand Position (40:03)
The importance of a Big Picture View in establishing a Brand Position (45:17)
The importance of market research for establishing a Brand Position (46:32)
Observations of what other photographers' brand positions are in the marketplace Clark is serving (49:44)
Initial suggestions of Brand Position statements for Clarks' business after observing his competition (62:29)
The importance of sharing the Brand Position statement prominently on your website (68:14)
The significance of matching the client experience and images to the Brand Position statement (70:27)
SEO tips as a Brand Position statement is implemented on a website (73:00)
Links
clarksandersphotography.com
instagram.com/clarksanders
#633: To Niche or Not to Niche - Simon Yau
Here on The Bokeh Podcast, we've emphasized the importance of niching down when building a photography business for the sake of growing more easily. But is that always the best way to go?
Listen in to this conversation with photographer Simon Yau for a different perspective on generalizing versus specializing!
Show Notes
Introduction of our new guest, Simon Yau (1:00)
The importance of focusing on adding value to your client, versus talking about yourself so much on your website (3:02)
Simon's recommendation for maintaining freedom and flexibility as a photography business owner (7:23)
The most important lesson Simon has learned so far as a photography business owner (12:19)
What led Simon to start his sports photography business (17:21)
Potential misconceptions of sports photography by others in the photography industry (20:13)
The three most important elements of good sports photography (22:07)
How to begin thinking about pricing for sports photography (25:50)
Why Simon added an additional brand and genre of photography to his work as a photographer (30:47)
The challenges of juggling multiple photography brands (36:23)
The benefits of running multiple photography brands in different genres (38:15)
Simon's suggestions for how to best juggle multiple photography brands (39:34)
Links
The Bokeh Podcast is produced by https://www.photographersedit.com
Simon's Websites - https://www.syausportography.co.uk/ https://www.bysimonyau.co.uk/
Simon's Instagrams - https://www.instagram.com/syau.sportography https://www.instagram.com/bysimonyau
#632: SEO: The Importance of Topical Content - Cody McCracken
While many SEO specialists may focus on the importance of keywords and backlinks, photographer and SEO consultant Cody McCracken thinks there's a lot of value in two other principles for improving SEO! Listen in to this episode to learn more!
Show Notes
Plans for the Bokeh Podcast in the near future (0:22)
Introduction of our guest, Cody McCracken (1:47)
Cody's tip for creating a photography business that encourages freedom and flexibility (3:14)
Cody's tips for improving keyword density and backlinks for the sake of improving SEO (12:23)
Cody explains how user experience is tied to SEO (17:59)
Cody's three recommendations for improving user experience on your photography website (19:51)
Cody's definition of "topical content" (28:57)
How to come up with topical content relevant to your target audience (33:07)
Cody's three recommendations for adding and improving topical content on your photography website or blog (35:05)
Links
The Bokeh Podcast is produced by https://www.photographersedit.com
Cody's Website - https://www.onefocusphotos.com
Cody's Instagram - https://www.instagram.com/onefocusphotos (make sure to DM him to set up an SEO consult!)
Episode 455, Brand Position Consultation with Cody McCracken - https://www.photographersedit.com/bokeh-podcast/episodes/brand-position-cody-mccracken/
Ubersuggest - https://neilpatel.com/ubersuggest/
AnswerThePublic - https://answerthepublic.com/
#631: How to "Find Yourself" - Nathan Holritz
There is a lot of conversation in our culture - and even our photography industry - about "finding ourselves". But is this concept of finding ourselves one that enables us to be better humans and business owners? Is it even rooted in a healthy premise? Listen in to an exploration of what it means to find ourselves, what the notion is rooted in, and a potentially more powerful alternative - all with Bokeh Podcast host, Nathan Holritz.
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
#630: How to Launch Your New Website Quickly - Kelsey Christine
One of the most important elements of both launching and building a photography business is your website. Listen in to this conversation with website designer Kelsey Christine to learn how to build and launch your new website quickly and with minimal stress! 😅
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Show Notes:
Kelsey's Introduction (2:12)
What big principle allows Kelsey to run a business while still having flexibility in her own life? (4:00)
Why does Kelsey use Showit for website design when working with photographers? (14:07)
What are the advantages and disadvantages of using templates when designing websites? (19:15)
What does the process look like when working with Kelsey to design a website? (23:00)
What does "strategy" mean when designing a website? (26:15)
What should photographers be working on prior to working with a website designer? (30:20)
How can photographers get in touch with Kelsey about working with her on building or tweaking a website? (35:00)
Links:
https://instagram.com/launchyourdaydream
#629: How to Convert Pinterest Visitors to Clients - Meg Mohyla
Pinterest is more than just a place to create inspiration boards! Listen in to this conversation with Meg Mohyla to learn how to use the Pinterest platform to convert potential clients and grow your business!
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Show Notes:
Meg's introduction (2:00)
What is one big idea that enables Meg to maintain freedom and flexibility while running a business? (5:00)
What is one of the biggest mistakes photographers make when using Pinterest in their business? (10:00)
What big ideas will help photographers convert visitors to paying clients? (14:40)
1. Provide value and next steps
2. Have your website set up for conversions
3. Utilize lead magnets
4. Blog
What type of content should photographers focus on in their blog posts? (44:50)
How can photographers find the questions searched or asked on Pinterest that can help guide what to include in their blog content? (48:49)
Links:
#628: How to Create Better Candid Images - Charles Moll
Curious how to create better candid photos for your portrait or wedding clients? Listen in to this conversation with photographer Charles Moll to learn the key principles that drive his candid photography!
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Show Notes:
Charles's introduction and background (2:35)
What big idea has allowed Charles to find a balance between work and personal life (5:20)
How does Charles define "candid" photography? (14:30)
8 Ideas for taking great candid photos (16:50)
Mindset:
- People over portfolio
- Be fully present
- Be confident - practice!
Practical:
- Blend in
- Get close to your subjects
- Look outside of the big moments
- Eliminate distracting elements
- Pose and wait!
Links:
#627: How to Get Reviews for Your Business - Misha Guseynov
One of our most valuable sources of business is referrals, and referral business is driven in large part by customer reviews! Misha Guseynov is a successful, Miami-based wedding photographer who has amassed over 500 reviews in less than 3 years, and he's on the show to share his strategy so you can increase the number of public reviews you're getting from your clients, and grow your business as a result!
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Show Notes:
How does Misha run a successful business yet still have time for himself? (3:20)
Which platforms does Misha get the majority of his reviews on? (11:20)
How customer experience drives positive reviews (16:47)
- Communication
- Quality
How does Misha encourage clients to share reviews? (26:35)
- Expectations management
- Remind clients after the session
How does Misha handle a negative review? (32:07)
How can photographers leverage their reviews to get more clients? (39:50)
Links:
#626: Marketing Beyond Social Media - Jane Goodrich
While social media is the most convenient and most popular method of business-building to discuss in 2023, we can’t forget that there are a variety of alternative sources of business! Photographer and entrepreneur, Jane Goodrich, is here to shed light on a few of those alternatives that will help you build your photography business this year!
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Show Notes:
What is one big principle that Jane follows to allow her to effectively manage time? (4:00)
Why does Jane encourage photographers to go beyond social media for marketing efforts? (11:18)
3 specific ways that photographers can market in ways other than social media (14:45)
- Connect with others in person
- Utilize your website through SEO optimization
- Build and nurture your email list
How can Picsello help photographers with marketing outside of social media? (35:10)
Use code "Bokeh30" to receive 30% off your first year with Picsello at https://picsello.com!
Links:
#625: How to Book More Destination Weddings - Lilly and Vic
Make money traveling to beautiful locations to photograph couples in love? Destination weddings seem idyllic, but how do you even get your first? And then if you want to build a business around destination weddings, how do you go about that process? Listen in to this conversation with Lilly and Vic to learn how!
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Show Notes:
What big principle enables Lilly and Vic to run a successful business while still having a life? (6:45)
Lilly and Vic's photography backstory (13:02)
Tips and strategies for diving into destination wedding photography (20:20)
1. Identify your style and brand
2. Create content
3. Develop marketing funnels using your content
4. Provide an epic client experience
5. Stay consistent in the small steps
Links:
#624: The Power of Slow Growth - Mary Marantz
We live in a world that makes it seem like we can have overnight success at the drop of a hat! But is that realistic? And more importantly, is that the healthiest approach to building and running a business? Mary Marantz is on the show to discuss why a slow-growth approach might be your better bet!
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Show Notes:
Mary's Introduction (5:08)
What is the driving principle that allows Mary to run multiple businesses while still having a life? (9:55)
At what point did Mary realize that slow growth was the key to success in business? (14:48)
Principles that will enable photographers to approach their business through slow growth (23:30)
1. Embrace the character, wisdom, and good stewardship of business that can only be built over time
2. Focus on doing less, better, than doing more just for the sake of doing more
3. Avoid the tendency of comparison
Links:
#623: Important Life Lessons to Enable Business Growth - Madi and Micah May
Show Notes:
What drives a great customer experience? (2:45)
What does capturing a client's "higher self" mean tangibly to Madi and Micah? (5:40)
What big principle enables Madi and Micah to find the balance between running a business and having time for their personal lives? (9:00)
What are Madi and Micah's favorite business or self-help books? (19:10)
What is Micah and Madi's favorite piece of gear? (29:00)
The focus of this episode is a discussion on how Madi and Micah invest in their personal growth, and how that growth translates to growth in their business as well. The conversation is driven by posts that Madi shared on Facebook over the last few months. Those posts are listed below, but make sure to listen to the full episode to hear a deeper dive into the backstory behind the posts (34:05).
April 20
"The past few years I knew where I was headed but instead of looking the part, pretending I was already there, I’ve been quietly doing the inner work to become the person I knew I could be from the inside out first."
April 13
"Not sure there is a human alive who holds more love, vision, and strength all wrapped up in one person.
He’s so freaking stubborn he won’t do anything not aligned with deep purpose, trust me I’ve tried.
He empowers himself, our family, anyone he meets to live their best life - like the amount of conversations he’s had with people where they end up in tears, realizing they had their own answers all along
He is sexy, athletic, smart, can learn and become anything he wants to, and he has the biggest shoulders imaginable to hold space for me and the kids."
March 16
"I used to be a break pad in all my relationships.
A LOT of you women know what I mean.
I’d change and morph myself to make sure everyone was happy and then share whatever was safe after I knew what they wanted.
I did that in our marriage too.
A few years ago Micah and I noticed our polarity/chemistry wasn’t where we wanted. We had everything else…
We were best friends, business partners, parents, amazing communicators, etc
I even shared what I thought was all of me…
Hint: it wasn’t.
In the last couple years I’ve started doing something I didn’t know I was capable of and it’s changed our chemistry so much I want to jump him all day long.
I bring him ALL OF ME: my storm, my anger, my love, my excitement, my LIFE, all of it.
And I do it with an OPEN heart, trusting that he can handle and hold me.
Guess what? He can.
And watching just how much he can might be the sexiest thing I’ve ever seen.
I don’t know who needs to hear this but the people you value most in your life deserve to be given the chance to show you just how much they can handle all of you (with an open heart)
March 27
"It’s Monday and that means you get to create the week, life, business, family, mindset etc that you want to live in."
May 4
"If you don't love it, change it."
Links:
Madi and Micah's firs Bokeh Podcast episode: #277
https://instagram.com/7seconds_media
https://7secondsmedia.us
#622: How to Build Your Business Using Facebook Groups - Olivia Smith
Nothing builds business like community, and one way to leverage community to grow your business is Facebook groups! Listen in as photographer Olivia Smith shares how she’s built a Facebook group that has enabled her to build a multiple six-figure photography business!
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Show Notes:
What has been a key strategy for providing clients with a great customer experience? (1:35)
Olivia's introduction (3:50)
How does Olivia manage time so that she has a life outside of her business? (4:45)
What is the most impactful self-help or business book that Olivia has read? (11:50)
What was the "aha" moment that made Olivia decide to try Facebook groups as a way to build her business? (17:15)
3 ideas for photographers when creating a FB group with potential clients (23:15)
- Research other FB groups that potential clients would be a part of, and engage with those groups to gain members
- Have current members invite friends
- Create intentional giveaways for the group
Questions to include in your FB group new member sign up (31:00)
- Obtain their email address (an offer to send a free guide)
- Ask if you can contact them about boudoir photography
How does Olivia use FB Messenger for booking clients? (36:00)
How does Olivia determine what to post in her FB group that provides enough value to encourage members to be active? (42:40)
- Share value-added content
- Ask compelling questions to the group
- Use Canva auto-fill to import text for posts
Links:
https://bellemarieboudoir.com/free
https://instagram.com/bellemarieboudoir
Bonus Episode: How to Outsource Your Editing and Get Your Life Back - Nathan Holritz
What is outsourcing and why should I do it? In this bonus episode of the Bokeh Podcast, we are sharing a conversation between our host, Nathan Holritz, and the Picsello Facebook group that dives into why outsourcing is so important for your business. Listen in as Nathan shares how outsourcing can help photographers not only have more time to spend with the important people in their lives, but also to build and grow their businesses!
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Show Notes:
What is outsourcing? (4:07)
Why it is ok to "let go" of the editing or culling of your images to an expert (13:35)
Questions to ask yourself when determining what to outsource (16:31)
Steps to beginning a successful outsourcing experience (22:30)
- Establish a big-picture view for your life and your business
- Understand the process - it is not an overnight thing
- Be clear with what you want - share in detail what your editing preferences and expectations are
- Effectively communicate from start to finish
- Provide detailed feedback
Try Photographer's Edit for free! Submit up to 25 images for our color correction services and we'll edit them to match your style at no cost to you! No code needed - discount will be applied at checkout.
Links:
#621: The 8 Steps to Booking More Clients - E-Squared Photography
Are you having a difficult time booking clients? Or maybe you'd just like to book more jobs than you currently are? You're in luck! Emily and Erin from E-Squared Photography are here to share the important steps they've learned for booking clients more effectively!
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Show Notes:
What is one of the most important principles behind providing a great experience for clients (1:51)
What principle or strategy have Erin and Emily implemented to allow them to save time in order to have a life while running their business? (4:42)
How do Emily and Erin utilize automation in their business? (7:40)
What are your favorite self-help books? (10:55)
Favorite piece of camera gear (15:30)
The 8 C's for booking more clients
- Communication (19:25) - clear communication with both potential and current clients
- Confidence (26:25) - practice and build your portfolio
- Consistency (31:15) - be consistent online (post regularly and with brand consistency)
- Collaboration (36:23) - learn as much about your client as possible to make the session more special for them
- Commitment (41:20) - committing to learning and growing to become better; commitment to timelines and clients
- Convincing (46:10) - find a way to convince potential clients to book you
- Creativity (54:30) - utilize your client's interests to be creative
- Client Experience (1:01:35) - evaluate each step of the client journey with you and determine what the pain points might be in order to address them proactively
Links:
https://esquaredphotography.com
#620: A Mindset for Success - Bryon Hopkins
Photographer Byron Hopkins wasn’t always a photographer. An athlete, a multi-tour Marine, an author, a speaker - Byron has experienced and accomplished a lot! In this Bokeh Podcast episode, Byron shares the important lessons he’s learned about mindset - and how those lessons have enabled growth and accomplishment in his life!
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Show Notes:
What is the most important principle that allows Byron to provide customers with a great experience? (1:25)
What is one tip Byron can share about practicing effective time management? (4:58)
What is one book that Byron would recommend? (11:30)
What does it look like when making decisions about who you want to be and what direction you want to go in? (14:00)
What is Byron's favorite piece of camera gear? (20:35)
Byron's introduction and back story (23:35)
How did Byron transition from the Marines to motivational speaking and other business ventures? (35:43)
3 shifts for changing your worldview (45:35)
- Don't be so "Me-Centered"
- Seek thankfulness
- Focus on serving others
How can photographers who struggle with insecurity work to find confidence? (51:45)
Use "Bokeh" as the discount code for 30% off on any item at burselffirst.com
Links:
https://instagram.com/candidcameraimaging
https://instagram.com/justbeingbyron_
#619: How to Move Beyond Imposter Syndrome - Miles Boyer
Our industry has been talking a lot about imposter syndrome in the last few years - when it wasn't really a point of conversation previously. Why has this issue become mainstream, and how can we move beyond it? Learn more in this conversation with Miles Boyer on the Bokeh Podcast!
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Show Notes:
Is there a point at which we maintain ideals for ourselves, yet accept what is actually our reality? (3:55)
Why is it so normal for most people to be ok in a state of "ok" vs pushing beyond that? (10:30)
How does Miles provide a great customer experience in order to set himself apart? (16:45)
What is a principle that has allowed Miles to manage time more efficiently? (22:10)
Why has "Imposter Syndrome" become such a widespread topic in the industry recently? (40:03)
Definition of Imposter Syndrome (52:40)
What steps can photographers take to move beyond Imposter Syndrome (1:00:25)
- Focus on your health
- Surround yourself with a positive community
- Revisit often what "success" is for you
- Create a roadmap to get to that level of success
What is the line between "faking it til you make it" and actually just trying to learn as you go? (1:15:30)
Links:
#618: How to Get Your Life Back with a CRM - Jorge Bernardes
We have a lot of moving parts to keep up with as photography business owners, and the whole experience can get quite overwhelming at times! Fortunately, there are incredible tools in CRM's that will help us streamline our workflow, minimize overwhelm, and have more freedom as business owners. Listen in to this conversation with photographer Jorge Bernardes to learn how!
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Show Notes:
Jorge's Introduction (3:50)
What is one big principle that has enabled Jorge to maintain a life while running his business? (6:00)
Can being organized and structured actually allow you to be more creative? (9:45)
What is one big idea or principle that has allowed Jorge to grow his business? (13:20)
How does Jorge decide what to focus his time on? (18:20)
How would Jorge define organization or "being organized"? (25:35)
3 important principles of strong organization (28:11)
1. Simplify
2. Systematize workflow
3. Analyze the work and start over
What are a few key features photographers should look for in a CRM? (37:36)
1. Ability to handle common tasks
2. Flexibility to meet your workflow
3. Ability to integrate with other systems
How can photographers minimize the frustrations and time it takes to set up a CRM? (46:00)
1. Have faith in the benefit of implementing systems
2. Outline workflow prior to setting up the CRM
3. Remember that it doesn't have to be perfect from the start
4. Hire a service to set up the CRM for you
Links:
https://carpemomentumfoto.com/studioninja
Bonus Episode: Quality Over Quantity - Ellen Cramblet
Do you feel overwhelmed when you realize how many images you've taken during a session? Photographer, Ellen Cramblet joins us to share her journey toward realizing that “clarity is kindness,” and that quality is more important than quantity when it comes to deliverables. Tune in as we discuss shooting with intention, and how the images that we deliver are a reflection of our brand!
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Show Notes:
Ellen’s introduction (1:10)
Ellen’s photography business background (2:03)
Ellen’s brand position (4:00)
What is the one big idea Ellen wishes she knew when she started her business? (5:46)
How long did it take Ellen to realize quality was better than quantity? (8:55)
Terminology for context (11:00)
What are the next steps to make toward cutting back on quantity and focusing on quality? (12:28)
- Shoot with intention
- Be mindful that what you deliver is a reflection of your brand
- Confidence and shooting with purpose take time
Links:
#617: How to Connect with Dogs for Powerful Portraits - Carol Arscott
Whether you want to photograph your own dog, or you're building a dog photography business - there are ways to connect with and photograph that dog to better capture its personality! Listen in to this episode of the Bokeh Podcast with dog photographer Carol Arscott to learn how!
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Show Notes:
Carol's introduction (2:00)
What is the backstory to Carol's dedication to pet photography for rescue dogs? (4:55)
What is a principle that Carol has implemented in her business that helps her maintain a healthy work-life balance (7:15)
What big idea or principle has done the heavy lifting for Carol's business?(14:45)
Carol explains how she helps dogs feel comfortable in a shoot (19:55)
How does Carol help the dog's owner feel comfortable? (23:30)
How does Carol figure out the personality of dogs and how to engage with different types? (29:40)
What does it mean to "capture the dog's soul"? (32:38)How does Carol set up the shot with the dog and their owner? (40:02)
Links:
Bonus Episode: Smart Financial Planning for New(er) Photographers - Bobbi Brinkman
Planning for the financial needs of running a photography business can be truly overwhelming - but it doesn't have to be! Check out this bonus episode as Bobbi Brinkman shares what smart financial planning is, and who the most important people are when it comes to creating connections!
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Show Notes:
Bobbi’s introduction (0:49)
What is smart financial planning? What is the big idea that Bobbi wishes she would have known when she started (2:29)
Who are the most important people to connect with? (6:28)
The distinction between profit and revenue (8:40)
Recommendations (13:17)
Links:
#616: How to Increase Pricing with a Stunning Portfolio - Kristin Sweeting
Do you want to charge more for your work? Photographer Kristin Sweeting says that you need to get your portfolio dialed in! Listen in to our conversation to learn how to improve the quality of work that you share in order to raise your prices!
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Show Notes:
Kristin's introduction (1:26)
What principle has Kristin learned that has allowed her to run a business while still having a life? (3:40)
What is one idea or principle that Kristin has implemented that has done a lot of the heavy lifting in her business? (9:03)
Where are we as a photography industry in relation to withdrawing from building community due to the idea of being introverted? (14:07)
Introduction to the idea of focusing on your portfolio for pricing (19:20)
How would Kristin respond to the argument that the actual photos don't drive pricing for photographers as much as the experience a photographer provides? (21:35)
What makes a portfolio "strong"? (25:30)
1. Include the "unexpected"
2. Consistency (show images that reflect what you say you provide)
3. Attention to detail
Links:
https://instagram.com/kristinsweeting
https://podcasts.apple.com/us/podcast/dangerous-creatives-a-photography-and-creative/id1435228087
#615: Get to Know Nathan Holritz - Hosted by Stacey Owen
Show Notes:
How did the Bokeh Podcast come to fruition? (3:23)
How long did it take to find the flow and rhythm of hosting a podcast? (7:30)
Why the black v-neck T-shirts? (13:45)
What are 3 things Nathan is implementing or focusing on for this year? (22:07)
How can you stay focused and maintain time for yourself while running multiple businesses? (31:00)
Has hosting the podcast changed your life, through one interview or overall? (39:00)
What does a "Nathan Moment" look like - something you do that is just for you and not "productive"? (42:32)
A little discussion on "Finding Yourself" vs creating the life you want. (49:00)
Has there ever been a situation during the podcast where the conversation wasn't going well? (1:00:45)
What's next with Nathan's business ventures? (1:11:48)
Links:
Bokeh episode with Shawn Lee:
https://www.photographersedit.com/bokeh-podcast/episodes/developing-a-brand-that-makes-a-difference/
#614: How to Offer Full-Service Branding Photography - Jasmine Newton
Running a healthy and successful photography business in 2023 is largely about creating an amazing customer experience! Photographer Jasmine Newton is going to share how to up the ante in the experience you create for your branding portrait clients in today’s Bokeh Podcast episode!
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Show Notes:
Jasmine's introduction (4:00)
What is the big principle that Jasmine implements in her business to avoid burnout? (13:56)
What is a big idea or principle that has enabled growth in Jasmine's business? (22:10)
What does "full-service branding photography" mean? (30:18)
What drives Jasmine's desire to connect with clients on a deeper level? (32:16)
What key principles drive successful full-service brand photography sessions? (38:20)
1. Know your worth, and charge accordingly
2. Approach everything with love
3. Keep an open mindset
What would Jasmine say to a photographer who doesn't know how to determine their pricing? (44:02)
How can photographers step out of their shells to approach all situations with love and connection? (48:00)
Links:
https://javonreneeportraits.com
https://instagram.com/javonreneeportraits
Love is the Killer App book
Brand Brilliance book
#613: How to Establish Boundaries to Minimize Burnout - Sean Oblizalo
You can't escape hard work if you want to build a strong business, but how do you balance hard work with enjoying the life you've created for yourself - and minimize the possibility of burnout? Listen in to this important conversation with photographer Sean Oblizalo to learn simple steps you can take to have the business you want while maintaining peace of mind!
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Show Notes:
Sean's introduction (2:52)
What is one tip that Sean would share that would allow photographers to create a sustainable business while maintaining some freedom and flexibility (5:40)
What motivated Sean's effort to create more boundaries in his business this year? (13:15)
How would Sean sum up what his motivation is as a photographer? (18:20)
What leads to photographers being so focused on the numbers that they lose their motivation and joy? (21:36)
Boundaries that Sean has put into place for himself and his business in 2023 (25:42)
1. Only working Monday-Thursday
2. Limiting screen time (response time to emails, texts, and social media messages)
3. Capping the number of elopements shot per week
4. Only taking on ideal clients - not chasing after any and all clients
5. Not offering discounts
Links:
https://vowsandpeaks.com/best-place-to-elope-colorado/
https://instagram.com/vows_and_peaks
Sean's previous Bokeh episodes:
https://www.photographersedit.com/bokeh-podcast/episodes/3-elements-of-strong-elopement-photography/
https://www.photographersedit.com/bokeh-podcast/episodes/how-to-photograph-a-first-look/
https://tave.com
#612: How to Use Strategy Calls for a Better Client Experience - John DeMato
In a world where taking a good picture is no longer a differentiator in photography business, creating an amazing client experience is more important than ever! On today's Bokeh Podcast episode, photographer John DeMato shares how he uses strategy calls to take client experience to the next level!
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Show Notes:
John's introduction (3:45)
How does John run his business in order to minimize burnout? (5:05)
What key business principle has enabled John to build his business? (9:00)
How do client strategy calls help to create a great experience - prior to the session? (13:10)
1. Communicates care
2. Creates awareness as to what is needed
What is the difference between a general pre-session call and a strategy call? (15:20)
What are the 3 main categories of questions asked on the strategy calls? (20:40)
1. "Who are you?" questions
2. "Who do you serve?"
3. "How do you solve your client's problems?"
How does John gracefully decline sessions if it isn't a good fit between him and the potential client? (25:06)
How does John translate the information gleaned from the strategy call to how he runs the shoot? (37:35)
How does John make his clients feel more comfortable both on the call and in the session? (40:15)
Links:
https://johndemato.com/deliver-magic
https://instagram.com/dematophoto
https://instagram.com/delivermagic
https://www.hbo.com/branson
#611: How to Create Desire in the Mind of the Buyer - James and Schulze
Being there to meet a client’s need is one thing, but is there a way to actually create desire for your brand in the mind of a potential client? Tune in to this episode with photographers James and Schulze to learn how!
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Show Notes:
James and Schulze's Introduction (1:34)
How long did it take James & Schulze to get to the point of being able to charge $50k for a wedding? (5:35)
What is a principle that they have implemented in order to run their business but still have a life? (9:04)
What key principle has enabled success in business for James & Schulze over the years? (19:20)
Does the type of desire vary between the lower-priced photography client and the higher-priced client? (33:50)
How can photographers create want in the mind of their potential clients? (39:50)
1. Create the idea of scarcity with your services
2. Curation of your images - only show images that your potential clients WANT to see
3. Brand Association - connect with vendors, magazines, etc. that represent your ideal client
Links:
https://jamesandschulze.com
https://instagram.com/jamesandschulze
https://sagejourney.co
https://www.facebook.com/groups/thebusinessofluxuryweddings
#610: Brand Position Consultation - Stacy Savage
In a crowded market with so many photographers, a clear and distinct brand position will enable us to stand out and capture the attention of potential clients more effectively! Join us for today's Bokeh Podcast episode to learn how to establish, communicate, and leverage a strong brand position in your own photography business!
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Show Notes:
Definition of a Brand Position (6:00)
What are the top few reasons why Stacy got into photography? (9:40)
What type of photography does Stacy provide? (16:25)
What makes Stacy's photography unique? (19:44)
Why intention behind both the photographer's business as well as the market is important to consider when creating a brand position statement (32:40)
Analysis of Stacy's competition (44:20)
A template for creating a brand position statement (55:13)
Four ways to stand out in your market and establish a unique brand position (58:05)
1. Offer a new service
2. Be the first to "own" a service
3. Offer a unique variation on a service
4. Offer services to a specific market segment
Links:
https://stacysavagephotography.com
https://instagram.com/stacysavagephotos
https://keywordseverywhere.com
Bonus Episode: How to Outwork Doubt - Helene Boudreau
In this bonus episode of the Bokeh Podcast, Helene Boudreau walks us through three ways to “outwork doubt” so that you can build the confidence to achieve what you set out to accomplish. It may not be perfect in the beginning, but taking messy action is the first step. Tune in as we chat about what this looks like and how you can implement this advice into your own business!
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Show Notes:
Helene’s introduction (1:10)
Helene’s photography background (2:16)
What big idea does Helene wish she would have known when she started? (6:37)
When did Helene put the practice of “outworking doubt” into her business? (9:14)
3 Ways to Implement How to Outwork Doubt in Your Business (11:15)
1. Research 70%, jump in with 30%
2. Shoot as much as you can, as quickly as you can
3. Getting reviews and client experience
How did Helene go about getting as many sessions as possible in the shortest amount of time? (13:15)
Was Helene charging for her mini-sessions? (13:55)
How did Helene go about getting client reviews? (15:24)
Links:
www.helenephotography.ca
www.instagram.com/helene.b.photography
#609: Brand Position Consultation (co-hosted by Lisa Aihara) - Eden Mitchell
In a crowded market with so many photographers, a clear and distinct brand position will enable us to stand out and capture the attention of potential clients more effectively! Join us for today's Bokeh Podcast episode to learn how to establish, communicate, and leverage a strong brand position in your own photography business! And bonus: guest co-host Lisa Aihara of Ellette Studio joins us to give design insight as well!
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Show Notes:
What is a brand position? (3:00)
The background of Eden's photography business (4:40)
How does Eden sum up the type of photography she offers? (13:07)
What are a few of Eden's target customer's pain points? (19:00)
Two elements to consider when coming up with a brand position statement (24:05)
Analysis of Eden's competition (26:00)
Design analysis and suggestions from co-host, Lisa Aihara (43:00)
Links:
https://edenmitchell.com
https://instagram.com/edenmitchellphotography
https://ellettestudio.com
https://instagram.com/ellettestudio
#608: How to Convert Visitors to Customers with a Better Website - Jeff Brown
The primary purpose of your website is to convert visitors to customers. If it's not doing so consistently, it's time for change! Listen in to this conversation with Jeff Brown to learn how to update your website for higher conversion and business growth!
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Show Notes:
Jeff's introduction (1:35)
What big principle can Jeff share to help photographers work more efficiently? (5:27)
What big idea helped enable the growth Jeff saw in his photography business? (10:15)
Why does Jeff think photographers tend to focus on the aesthetic of their website vs the goal of conversion? (15:40)
What are the 5 big ideas that will help photographers improve website conversion? (20:47)
1. Have 1 primary purpose and 1 backup purpose for your website
2. Communicate the benefits of hiring you vs just sharing pretty pictures
3. Delete the testimonial page
4. Include pricing on your website
5. Blog with the intention of showing up for indirect searches
Links:
https://thephotographersmentor.com
https://thephotographerssuite.com
https://surferseo.com
https://ubersuggest.com
https://hoth.com
Bonus Episode: How to Use Your Phone's Camera for Professional Work - Kim Kovacik
Cameras on phones are just cheap, lackluster wannabes when it comes to professional photography. Or are they? Join us for really important food for thought in this episode with photographer Kim Kovacik, as we talk about the role of phone cameras in the professional photography world! Oh, and spoiler alert: Kim has photographed an ad campaign for a well-known brand...with her phone!
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Show Notes:
Kim's Introduction (2:45)
What was Kim's introduction to using her phone for photography? (4:35)
Will it take some time for the professional photography world to accept a phone as a camera? (10:50)
How did Kim snag the opportunity to photograph for Panera - using her phone? (20:45)
What are some of the technical strategies Kim considered when shooting for Panera? (29:50)
1. Photographed in raw
2. Capture the lo-fi aesthetic
3. Locked lighting manually on the phone screen
4. Shot hand-held at times
Links:
https://instagram.com/kimkovacik
https://kimkovacik.com
https://kimkovacik.com/panera
#607: How to Get Through Busy Season Without Overwhelm - Sara Price
There seems to be a subconscious assumption that being a photography business owner equals chaotic, high-hour work weeks - especially during busy season! But what if that wasn't the case?! Photographer Sara Price is here to share with us how to minimize overwhelm with a more intentional approach to workflow!
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Show Notes:
Sara's introduction (1:40)
What is one thing that Sara has implemented that has helped her business to move forward and grow? (7:15)
What is a big principle or idea that helped Sara as she started and grew her business? (19:38)
What did Sara's life as a photographer look like before she made changes that minimized overwhelm? (22:30)
What was the turning point that caused Sara to make change? (25:16)
What were some of the areas of Sara's business that she adjusted in order to minimize overwhelm? (31:03)
3 big ideas that allow Sara to minimize overwhelm? (36:41)
1. " I don't do overwhelm" mantra
2. Filtering what you give your attention to
3. Adapt to the mindset of focusing on fun - both in business and life
Where is the balance between having fun and making sure that you're focusing on your business enough? (48:10)
Links:
https://saralprice.com
https://instagram.com/saral.price
https://upwellphotography.com
Bonus Episode: Relationship Marketing Can't Be Forgotten - Krista Marie
We all know that social media is an extremely powerful tool to drive brand awareness and new business! However, we can easily forget about getting out from behind the phone and creating in-person relationships with those that can ALSO drive significant business our way. Krista Marie is here to share strategies for engaging in personal relationships to help grow your business!
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Show Notes:
Krista Marie's introduction (5:30)
What big idea does Krista wish she'd known when she started her business?
What was the turning point that made Krista realize the importance of building relationships for her business? (10:13)
How does Krista prioritize relationships as a tool for marketing? (12:30)
1. Establish an intentional mindset that relationship marketing is a long-term play
2. Provide value to others for a mutual relationship
3. Develop relationships with other photographers in your area
4. Be active and engaged in your community
Links:
https://instagram.com/heykristamarie
https://heykristamarie.com
https://heykristamarie.com/profitplan
#606: How to Use AI to Market Your Business - Mike Lloyd
Show Notes:
Mike's introduction (1:05)
What is a big idea or principle that has helped drive Mike's business over the years? (8:28)
What was Mike's first introduction to using AI? (11:55)
Why are we so "scared" of AI becoming more mainstream? (13:50)
What was the turning point for Mike that pushed him to leverage AI in his business? (17:42)
What AI tools would Mike recommend photographers try? (20:29)
How has Mike implemented AI into marketing his business? (22:10)
- Blog writing
- Email copy generation
- Writing ad copy
- Creating client profiles
- Social media content generation
Links:
https://mikelloydstudios.com
https://boudoirguild.com
https://youtube.com/@boudoirguild
https://instagram.com/mikelloydstudios
https://chat.openai.com
https://app.copy.ai
https://quillbot.com
Bonus Episode: The Importance of a Timeline for Customer Experience - Leah Daniels
So much of creating a great customer experience is about managing expectations, and when it comes to wedding photography, what better way to do this than with a great timeline? Listen in to this conversation with photographer Leah Daniels to learn how to create a powerful timeline for an amazing customer experience!
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Show Notes:
Leah's Introduction (2:13)
What was the big idea or principle that Leah wishes she'd known she started her photography business? (4:42)
When did Leah implement timelines into her wedding day shoots? (8:10)
When does Leah work with her clients to create the shot list needed for the timeline? (9:20)
What are the big principles photographers need to implement in order to use timelines successfully? (12:30)
1. Create awareness with the couple about the use of a timeline
2. Check in with couples regularly for any updates
3. Establish the first-look protocol
4. Get family details/needs for family portraits
What does Leah use for her timeline - paper or electronic? (27:30)
Links:
https://leahdanielsphotograph.com
https://instagram.com/leahdanielsphotography
#605: How to Start a Photography Magazine - Mandy Lynn
Photography industry magazines have become quite dated in their design, which naturally means an opportunity to launch an alternative magazine! Photographer Mandy Lynn saw this opportunity and decided to take on the challenge of conceptualizing and publishing a new photography magazine called The Bokeh Effect. Listen in to learn the why and how behind the new magazine!
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Show Notes:
Mandy's Introduction (2:10)
What was the motivation behind starting a photography magazine? (5:08)
How would Mandy sum up the difference between The Bokeh Effect and other photography magazines? (15:45)
What did the process from ideation to publication look like and how long did it take? (28:33)
How does Mandy choose who/what to feature in the magazine? (33:46)
How can photographers learn more about the magazine and get a copy? (38:23)
Links:
https://mermaidlakephoto.com
https://instagram.com/mermaidlakephoto
https://instagram.com/thebokeheffectmagazine
https://facebook.com/thebokeheffectmagazine
#604: How to Hyper-Niche for Success - Gary Pope
Do you want to stand out amongst the mass of photographers in your marketplace and book more clients? It's time to focus on a niche! Listen to photographer Gary Pope's advice in this episode to learn how to build your business with a hyper-niche!
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Show Notes:
Gary's introduction and explanation of his business's brand position (2:31)
What did Gary's business look like before he re-branded to his current brand? (10:28)
How does Gary define "hyper-niching"? (14:35)
How can photographers avoid the common feeling of FOMO when hyper-niching? (22:05)
5 steps to take to hyper-nice your business (29:32)
1. Make an avatar of your ideal client
2. Verify the market viability
3. Identify the pain points of your ideal client
4. Present solutions to the client's pain points
5. Be clear in your messaging
Links:
https://lovelongandprosperphotography.com
https://instagram.com/lovelongandprosperphotography
#603: The Power of Newsletters for Building Your Business - Rachel Larsen Weaver
Building your marketing strategy around social media platforms that you don't control can be a bit risky! What if there was a marketing medium that you controlled, and helped you not only build your brand but also book more clients? Make sure to listen to my conversation with photographer Rachel Larsen Weaver to learn more!
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Show Notes:
Rachel's Introduction (2:25)
How long has Rachel been using newsletters as a way to grow her business? (5:36)
Do people actually read a long-form newsletter? (6:58)
What are the 3 major benefits of newsletters over other forms of marketing (10:05)
1. It is unique - not all photographers are sending newsletters
2. You own your email list - you are in control and not relying on other businesses
3. Trends don't impact newsletters - they're timeless
What is the main drawback of using newsletters as a marketing tool? (18:40)
Steps for creating a great newsletter marketing plan (23:12)
1. Solidify your email list
2. Choose an email provider that works for you and your business
3. Make it easy for people to sign up for the newsletter
4. Provide value to encourage repeat opens
5. Grow your email list
How Rachel uses webinars to build her email list (38:10)
1. Know your client base to create content
2. Add value to your clients through the content
3. Coordinate with other vendors for webinars
Ideas for building your email list (47:52)
1. Offer freebies or other promotions when appropriate
2. Provide webinars that pique your potential client's interests
3. Promote your newsletter often
Interested in learning how to write effective newsletters? Sign up for Rachel's newsletter to learn about the course!
Links:
https://rachellarsenweaver.com
https://instagram.com/rachel.larsen.weaver
https://flothemes.com/
#602: How to Be a Photographer AND a Parent - Gavin Boulware
It's difficult enough to build and run a photography business, but things get a LOT more complicated when family and kids get mixed in! Join the conversation with photographer Gavin Boulware today as we talk about how to best balance photography business life with being a parent!
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Show Notes:
Gavin's Introduction (10:40)
How has becoming a father affected Gavin's perspective on his photography business? (14:08)
What has been the most challenging aspect of balancing being a parent and running a photography business? (32:13)
What has been one of the biggest benefits of becoming a parent as it relates to being a business owner? (35:20)
Principles for how photographers can balance parenthood with running a business (46:26)
1. Clear communication with your partner
2. Utilize a shared calendar such as Google calendar
3. Take advantage of apps to simplify workflow
4. Build and leverage your network
How does Gavin handle client requests for evening or weekend work? (1:20:45)
Links:
https://gavinboulware.com
https://instagram.com/iam_gavinb
https://www.paidinexposurepodcast.com/
#601: The Best Way to Book More Weddings - Kari Bjorn
There's a different way to draw in potential wedding clients that not many photographers are leveraging. Kari Bjorn is here to help us all learn more about the methodology in today's Bokeh Podcast episode!
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Show Notes:
Kari's Introduction (2:07)
Kari's thoughts on why photographers do not focus on proposal photography (4:12)
How does Kari photograph proposals without them feeling too "set up"? (9:30)
What does marketing and communication with the future groom look like? (20:15)
What tools does Kari use to find data on proposals in his area? (30:37)
What does the transition from shooting the proposal to marketing to the couple as a wedding photographer look like? (35:40)
Links:
https://instagram.com/karibjorn_
#600: How to Build a Loyalty Program - Jakievious Phillips
Repeat business can make up a large part of the growth of a photography business, but what are you doing to generate that repeat business? Photographer Jakievious Phillips is here to share how to launch and develop a loyalty program for your photography clients! Make sure to listen in!
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Show Notes:
Jakievious's Introduction (1:16)
How would you sum up what a loyalty program is? (5:05)
When did Jakievious decide to implement a loyalty program in his business? (9:15)
How does Jakievious sum up the benefits of a loyalty program to his business? (12:12)
Which genres of photography can benefit from a loyalty program? (13:48)
What 5 steps should photographers take to implement a loyalty program? (19:05)
1. Consistency and loyalty to your brand
2. Date your clients (build strong relationships)
3. Track KPI's (Key Performance Indicators)
4. Implement Standard Operating Procedures (SOPs)
5. Loyalty tactics
How does Jakievious make a genuine effort to create relationships with clients? (24:53)
Why is it important to track KPI's? (32:34)
How do Standard Operating Procedures tie in with a loyalty program? (43:32)
Links:
https://www.jepitome.com
https://instagram.com/jepitome_photography
https://smile.io
https://getsproutstudio.com/
https://yotpro.com
https://pagespeed.dev.web
https://ahrefs.com
#599: How to Pivot to Something New - Jasmin Blais
Need a fresh start? Maybe you're ready to leave your "normal" job and go full-time with photography, or maybe you just want to shift the direction of your existing business? Join us for this conversation with photographer Jasmin Blais to learn how to pivot to something new intentionally, intelligently, and with minimal stress!
The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.
Show Notes:
Jasmin's Introduction (1:18)
Jasmin's recent pivot in her own life and business (3:53)
What are some of the biggest fears that you have to face when making a pivot? (8:56)
1. Financial fears
2. Fear of what others think
3. Fear of letting others down
4. Fear of rejection
How did Jasmin plan for the shift in finances? (15:26)
Where did Jasmin's fear of what others might think come from? (21:14)
Important principles that allowed Jasmin to move beyond the fear to jump into something new (34:45)
1. Understanding your values
2. Life comes in seasons
3. Don't dwell on mistakes
4. The importance of communication
Links:
jcphotography.com
https://instagram.com/jcphotographysk