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Bootstrap Digital Marketing

Bootstrap Digital Marketing

By Laura Tate

The Bootstrap Digital Marketing podcast is a weekly marketing lesson where you’ll learn how to use social media and content to grow your business. Your marketing shouldn’t be hard. In this podcast, you’ll get tips and advice. No fluff, just good marketing advice that you can implement in your business today. I also answer any questions you may have about digital marketing in a segment called Q&A bootstrap Please submit your questions via my podcast page https://anchor.fm/bootstrapdigitalmarketing or email me laura@crackerjackscribe.com
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Currently playing episode

7 | Why Press Releases are Important for Technology Startups

Bootstrap Digital Marketing

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5 Ways to Optimize Your Social Media Profiles for Greater Reach
5 Ways to Optimize Your Social Media Profiles for Greater Reach
Optimizing your social media profiles in the digital world is key to expanding reach and visibility. Whether you’re a small business looking to boost brand awareness or an influencer trying to grow your audience, your social media profiles are important considerations. In this episode, we’ll explore five ways you can optimize your social media profiles for greater reach. Spending time customizing each profile with relevant information and images will help others find you more easily and discover all the amazing things you have to offer. #digitalmarketing #socialmediamarketing #SEO #podcast
14:27
November 18, 2022
7 | Why Press Releases are Important for Technology Startups
7 | Why Press Releases are Important for Technology Startups
There are many reasons to publish a press release. The most common reasons are to announce a new product, update the public on a current product, or announce changes to the company. For technology startups, using press releases is essential to building a better picture of their company and product. Getting the word out about new products, developments, or collaborations is also a good reason to issue a press release.  In this episode, I go over five reasons why press releases are essential and give tips on how to write an effective press release and send one out. #pressreleases #startups #marketing #technologystartups Resources for editing:  Grammarly Pro-Writing Aid
18:06
September 02, 2022
How to develop a successful value proposition for your business
How to develop a successful value proposition for your business
A value proposition is key to unlocking your business goals. It's the statement that describes what your business does and why it's worth paying for. Without a value proposition, you won't be able to get customers to take the action you want them to take.  In this episode, I go over five essential steps to creating a value proposition that delivers on your business goals. Visit my Website for more marketing tips and advice: Crackerjack Scribe #digitalmarketing #marketing #valueproposition #business
17:06
June 14, 2022
How to Use Hashtags to Boost Your Marketing
How to Use Hashtags to Boost Your Marketing
You may be wondering how hashtags can help you. This video tutorial will teach you some strategies for using them in social media and content marketing. You'll also get techniques for ranking your videos higher on YouTube with hashtags. Plus, tips on finding trending topics to blog or share on social sites with the hashtag search function! #hashtags #hashtagstrategy #socialmedia 
11:36
May 05, 2022
Marketing Strategies: Best Practices for Social Media Handles
Marketing Strategies: Best Practices for Social Media Handles
Before setting up all your social media channels and profiles, ensure your handle or username is available and follow these best practices. Announcement: Bootstrap Digital Marketing is now available on YouTube and other video channels. You can watch it on my website blog page, Crackerjackscribe.com/blog. Announcement No. 2: I'll soon be launching digital marketing courses that will expand on what I talk about in Bootstrap Digital Marketing. So if you want to get more in-depth information on how to use digital marketing to grow your business, stay tuned here or check my website for more information about launch dates and how to sign up. #digitalmarketing #growthmarketing #socialmedia #contentmarketing
12:39
April 14, 2022
Marketing Strategies: How to Define Your Target Audience
Marketing Strategies: How to Define Your Target Audience
Everyone wants to reach the right person with the right message at the right time. That's the definition of marketing. Defining your target audience is critical to building and executing a successful marketing strategy. But what does defining your target audience involve and why is it important? This episode covers three ways you can find out who your target audience is, where they hangout online, and what type of content grabs their attention. Leave any questions or comments on my Anchor page anchor.fm/bootstrapdigitalmarketing or email me at laura@crackerjackscribe.com #digitalmarketing #marketing #bootstrapmarketing #socialmedia
13:06
April 01, 2022
The No. 1 Marketing Step to Do Right Now: Create a Business Profile
The No. 1 Marketing Step to Do Right Now: Create a Business Profile
Today we'll talk about the No. 1 action you can take to create an immediate brand presence for your business--Create a Google Business Profile. It's quick and easy, and every business, whether new or long-established, with or without a strategy, should do this to literally get your business on the map and online now.  There are multiple benefits of having a Google Business Profile. Here are a few: People can find your business in search results, especially if you have keyword-optimized your profile. (I talk a little about keywords in this episode). Potential customers can send you a message or easily call you directly from your Business Profile.  People can find your business on Google Maps and get directions or call you. You can publish content to your Business Profile, which further expands your authority and reach. You can use the free Website building tool connected to your Profile.
10:60
March 22, 2022
Creating a digital marketing strategy: Setting SMART goals
Creating a digital marketing strategy: Setting SMART goals
A well crafted digital marketing strategy is critical to success. Having a strategy will save you time, money, and effort, and enable you to achieve your overall business goals. In this episode we talk about the first step to creating a strategy—setting goals.
12:23
March 16, 2022
Introduction to the Bootstrap Digital Marketing podcast
Introduction to the Bootstrap Digital Marketing podcast
Learn about how you can get easy and actionable marketing tips and advice from the Bootstrap Digital Marketing podcast. Also meet your host Laura Tate, an avid tango dancer who learned about digital marketing by pulling up her bootstraps and jumping headfirst into the world of social media and content marketing back in the day when Facebook was just a novelty. Subscribe to get new episodes!
02:41
February 28, 2022
February 27, 2022
February 27, 2022
00:38
February 27, 2022