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Bootstrapped Branding

Bootstrapped Branding

By Rohan Gandhi
An entrepreneurship podcast about the early stages of building a consumer brand. Learn how to go from zero to one through conversations with people who have done it themselves.
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02: From farmer's market to store shelves with Joy Milk Tea's Max Blessen
Wondering if you can launch a successful brand as a team of one?  The answer is yes. Max Blessen is walking proof of that. He started (and still runs) Joy Milk Tea as a one-person show. What you'll learn from this discussion: Why a farmer's market (not a website) was the perfect starting point How Max fills every role at JMT, from product developer to brand director to sales The crucial growth phases for a bootstrapped beverage brand Check out Joy Milk Tea at Follow Max on Twitter at @max_blessen And head to to catch up with past episodes and newsletter issues.
July 21, 2021
01: Zero-to-one grit, handling haters, & building to a vision with Greg Frontiero of NOOWAVE
If there's one thing that radiates from NOOWAVE founder Greg Frontiero, it's grit. We get right into: Having a big vision The struggle of finding suppliers when you're starting out How Greg handles (and wins over) social media haters Also...what's been working with marketing and driving sales? What didn't work? Give a listen and find out. Check out NOOWAVE at: Connect with Greg on Twitter: @SfwGreg Keep up with Bootstrapped Branding at:
June 1, 2021