What I Know About Motherhood & Business

I don't know about you but I've been feeling more disenchanted with social media lately.  Ironically, for something that is supposed to bring us together more, I feel more disconnected than ever.

Comparisonitis rears it's ugly head and the stories of not-enoughness begin to emerge.

I find myself feeling jealous when I see other people and business owners that have opted-out of using socials - then I thought; Why can't I do that too?

So here I am, planning a prolonged break up from social media and I'm bringing you along for the ride.

In this episode I cover:

• Why I want to break up with socials.
• How social media can negatively affect us as business owners.
• My game plan for getting leads without socials.
• Details for the first Honest Biz Brunch for Perth women in business.

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I noticed that when I was reading stories from other successful entrepreneurs, they all name a morning routine as being pivotal in their success.

I loved the idea of a morning routine however; having three little kids and a husband that isn't here half the time, I found it was virtually impossible to implement any of the routines I was hearing about.  I don't have the ability to leave the house in the early hours of the morning to exercise, same goes in the evening.  I can't duck off to meditate for 15 minutes because I'm 'on-duty' from the moment I'm woken by my kid(s).

That's why today I'm sharing with you my morning routine which is 100% mum-friendly and takes no more than 10 minutes each morning.  By practicing this morning routine I feel calmer, centred and more proactive in the way I go about my day and work.

In this episode I cover:

• Why morning routines are so helpful as a busy mum.
• What makes a good morning routine.
• Tips for being consistent with your routine in the mornings.
• I share with you my 10 minute morning routine.

Word-of-mouth marketing is possibly one of the oldest forms of marketing for business owners.  ‘Back in the day’ when the only way people could communicate was face-to-face, word-of-mouth was how you got the word out about your products or services and how they can help.  But just because it doesn't have the bells and whistles of newer technology and things like social media, don't let that fool you into thinking it's no longer relevant.  Word-of-mouth referrals pack a serious punch and can turn a cold lead into a hot lead for your business, in an instant - which is hard to do using other marketing channels, including socials.

You can leverage the know, like and trust factor that your clients already have with their peers when you double down on your word-of-mouth marketing strategy.  Tune into this episode for some inspo about how you can spread the word about your own business and embrace the power that word-of-mouth marketing has for small biz!

This episode covers:

• Why word-of-mouth is such a fabulous lead generation tool.
• How to start with word-of-mouth marketing.
• Ideas for building word of mouth referrals for your business.

... and more!

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If you want to get super clear about your own marketing and content strategy, book your own Content Foundations session! 

Content Foundations are a 90 minute, 1:1 content strategy intensive designed to help you ditch the overwhelm and get crystal clear on the steps to creating ultra-shareable content that serves your customers and makes effortless sales.

If you're looking to save time (and the chief complaint I hear from mums in business is that they don't have enough time) in your small business marketing, then content repurposing is a great way to do it.

By taking a bigger, hero piece of content and using it in multiple new ways, you can quickly create content, consistently.  By being a little strategic in planning your content from the beginning means each piece that is repurposed contributes positively to your overall strategy, boosting your reach!

In this podcast I'm sharing with you the exact strategy I use for repurposing my content - from start to finish, so strap yourselves in, it's a goodie!

This episode covers:

• Why repurposing your content will make more impact than posting to socials on the fly.
• My step-by-step process for repurposing my podcasts.
• Tips for creating content that not only provides value to your audience but also gets you seen on Google.
• How to create engaging social media posts without spending hours writing captions.

... and more!

Today's episode is a deep dive into all things fly-in-fly-out (FIFO) life and the juggle of motherhood and business when your partner works away.

Something I hear a lot as a FIFO mum is 'I don't know how you do it' or 'I couldn't do that'.  I wanted to share how I 'do it' in the hopes that you may realise there's nothing special about me - if I can do this, you could too.  And perhaps you'll find some ideas or inspiration to help you in running a business alongside mum-life, even if you're not a FIFO mum but especially if you are.

Some of the things I talk about aren't what you may expect!

In this episode I cover:

• Why we choose to be a FIFO family - do we actually enjoy this lifestyle?
• FIFO pre-kids VS after kids.
• How I juggle business tasks alongside motherhood + FIFO.
• My top tips for not just surviving but thriving when you are in the thick of ALL THE THINGS that mum life brings.

.... and more!

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Yara is a Perth psychologist who works exclusively with women throughout conception, pregnancy, and motherhood. Yara started Life After Birth Psychology following the birth of her first son which started her on yet another journey of self-rediscovery.

Her experiences throughout early motherhood sparked her passion to support other women as they navigate their own family of origin dynamics, the social programming of the “good mother”, relationship changes with those around them, identity shifts, and role changes to find their place of balance and authenticity as mothers.

In this episode you’ll learn:

• Yara’s own experience of matrescence.
• How we can best prepare to become a Mother.
• The ways trauma shapes our parenting journey.
• The mental load of motherhood and business and how to achieve the balance we crave.
• Navigating relationships in parenthood when you feel like you’re on different pages.

… and more!

Nivek Harrison is an Online Business Manager and the owner of an award-winning agency, The Virtual Chapter, a virtual support agency for soul-led coaches, course creators and consultants who want to transform & elevate their business through the power of leveraged systems.

Nivek is passionate about supporting business owners to show up and deliver their magic, with the support of incredible team, structures and systems.

After training with the Beautiful You Coaching Academy and building a successful life coaching business, Nivek quickly found her passion in all things technology & people, and supporting other entrepreneurs to build their dream businesses. Her signature framework of Strategy, Systems & Soul is designed to create business and life-changing outcomes, all while taking care of the behind-the-scenes of business.

When she's not project managing like a boss in Asana, you'll find her spending time with her young family, reading a book or getting her nerd on with the latest tech news.

In this episode you'll learn:

• Tips for figuring out where you could use a virtual assistant in your biz.
• Must-haves when you’re hiring a VA to help in your business.
• How much you can expect to pay to outsource to a VA.
• Tools that make it easy when delegating tasks to your support crew.
•  How to maintain good communication with your team.

...and more!

Nivek Harrison is an Online Business Manager and the owner of an award-winning agency, The Virtual Chapter, a virtual support agency for soul-led coaches, course creators and consultants who want to transform & elevate their business through the power of leveraged systems.

Nivek is passionate about supporting business owners to show up and deliver their magic, with the support of incredible team, structures and systems.

After training with the Beautiful You Coaching Academy and building a successful life coaching business, Nivek quickly found her passion in all things technology & people, and supporting other entrepreneurs to build their dream businesses. Her signature framework of Strategy, Systems & Soul is designed to create business and life-changing outcomes, all while taking care of the behind-the-scenes of business.

When she's not project managing like a boss in Asana, you'll find her spending time with her young family, reading a book or getting her nerd on with the latest tech news.

In this episode you'll learn:

• How Nivek first started her Virtual Assistant (VA) business.
• Her journey from VA to online business manager and VA agency owner.
• Why being a VA is a great business opportunity for mums.
• What skills you need to have to become a VA.
• Where to find your first clients.
• System tools and tips for client management.

...and more!

I'm so thrilled to be interviewing Cat Skreiner on today’s episode.  Cat is an energetic business strategist and Human Design guide who works with heart-centred entrepreneurs and leaders seeking to embody their unique design to achieve more ease, flow and abundance in their personal and professional lives.

She magically fuses her 14+ years in digital marketing with Human Design & Gene Keys to help clients catapult their business success and drive impact in their business through the integration and embodiment of their unique energetic gifts.

Her special sauce is her ability to show her clients exactly how to create a more intentional business, one that is aligned with their design and that allows them to share their greatness with the world in a way that feels easy, fun and abundant.

In this episode you’ll learn:

• How Cat pivoted from her very successful digital marketing business to Human Design (HD).
• Way we can apply Human Design to help in our parenting journey.
• The Human Design fundamentals (without the overwhelm!)
• How HD teaches us to unravel generations of conditioning so we can live our most aligned and fulfilling lives.

Today I'm covering all things email marketing, list building, opt-ins and automations.

Whenever someone asks me where they should start with their small biz marketing, more often than not, I suggest their email list.  It's also one of those things I know plenty of startup businesses feel they 'should' be doing but haven't invested time into, yet.

In this episode I cover:

• Why email marketing is more sensible than spending hours each week on social media.
• What email marketing service provider to use.
• How to actually get people to sign up to your email list.
• Lead magnet ideas for both product and service-based businesses.
• An example of an automated welcome sequence you could use.
• And the 411 on email newsletters.

Vanessa Geraghty is a Digital Marketing Strategist and Marketing Consultant and is originally from Dublin, in Ireland. She moved to Perth in 2009, and She launched Vivacity Marketing in July 2017 in Perth, after being made redundant from her corporate marketing job. 

Vivacity Marketing is a boutique digital marketing agency and consultancy, which specialises in helping small businesses master their marketing, no matter where they are in their business journey. Vanessa’s agency helps clients with: 

• marketing strategy and planning

• web design + copy

• digital marketing: SEO, Google Ads and Facebook Ads.

In this interview Vanessa draws from her 20+ years experience in marketing (with some of the worlds biggest brands including Coca-Cola, Nestle, Cadbury and BP) to provide our listeners with simple, practical and effective marketing tips to help generate more customers for your small business.

Single mum to Callie, Vanessa deeply understands the juggle of raising children alongside building a business and this interview is incredibly candid and chock-full of amazing tips for other mums in biz.

In this episode you'll learn:

How do you start a business with no money?

Amee Triscari founded @juicycreativeco with 200 bucks and an iPad.  She had NO buffer and NO contingency plan.  Oh, and she is also a single mum - her beautiful daughter the result of a one-night-stand with a guy she barely knew.

Amee Triscari's story reads like a Hollywood blockbuster:

She fell pregnant on a one-night-stand to a man she barely knew, she decided to become a single mum and this was just the beginning of the roller coaster that Amee found herself on.  She ended up moving states to be with another man, whom she felt would complete her family but little did she know she'd be 30-something weeks pregnant, single, alone in another state, with no money and no contingency plan for when her baby was to be born.

The thing I love about Amee is that she is so refreshingly honest.  She also swears... A LOT. So, if sweary words offend you (or you have children present) I'd probably keep that in mind when you press PLAY.

'Why didn't you have an abortion?' Is something she has been asked on MANY occasions (like, even though she has a LIVE and vibrant daughter - Havana) and in this episode we cover at length, the somewhat taboo and delicate topic of pregnancy termination.  If this is something that is triggering for you, I would advise against listening to this podcast ep.

"Guilt helps us act in a way that aligns with our values'

In today's episode we cover the dreaded 'mum guilt' - a term that is so often thrown around in motherhood.

Sam Dhu is a womens empowerment coach, speaker and qualified psychotherapist who works with many women who are mothers facing the juggle (and struggle) of life with kids, relationships and career/business goals.  I loved chatting to her about what exactly is guilt, why shame is often mistaken for guilt and how do we go about relieving ourselves of the burden of 'mum guilt' & feelings of shame.

What we cover:

What even is guilt as an emotion? And why it can serve a good purpose.

Helpful vs Unhelpful guilt.

Why guilt is actually often confused with shame and the difference between the two.

Why do women seem to experience guilt & shame so much more than men?

How shame results from unrealistic expectations.

HOW to stop mum-guilt turning into shame.

Thanks so much for stopping by to check out my podcast!

Please allow me to introduce myself; my name is Jessie, I am a registered nurse, mum-of-two and wife to my hubby Kane who works fly-in-fly-out (FIFO) here in sunny Western Australia.

I originally started Borne Too as a maternity clothing label 4 years ago, after having my first baby and not feeling like I had any clothing I wanted (or could, functionally) wear to breastfeed in.

Fast forward to today and Borne Too has evolved away from clothing production into all things creative: illustration, design and everything in between!