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The Business Of Strength Podcast

The Business Of Strength Podcast

By Business Of Strength
See behind the scenes of our private sector sports performance gym Varsity House. We've helped hundreds of coaches from around the world build successful businesses. We help training businesses improve their coaching development, leadership, operational systems, sales, and marketing.
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More Than Virtual Training with Kyle from True Coach

The Business Of Strength Podcast

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Why You Need a Community Leader in Your Training Business
Dan Goodman and Joe Riggio sit down to talk about why you should appoint a community leader in your business. This one role has changed the way Varsity House will do business forever.  Your community is the lifeblood of your business. Nurturing your community requires a full time effort.  Listen to find out the results, why, and how you can implement a community leader in your business.  If you're interested in working with us at VH Education check out us below: WEBSITE: https://varsityhoopstraining.teachable.com/ INSTAGRAM: https://www.instagram.com/vheducation/ FACEBOOK: https://www.facebook.com/varsityhouseeducation/?ref=bookmarks LINKEDIN: https://www.linkedin.com/company/67339918/admin/ YOUTUBE: https://www.youtube.com/channel/UCKWOW87BdpW-U0-GPrHx3gg?view_as=subscriber
45:07
April 30, 2021
The 3 Pillars of a Successful Off-Season Program with Adam Menner
At Varsity House, our off-season professional and pro program have been a staple in the growth of our business.  This summer, after an incredibly hard year for all private sector sports performance businesses, we are going to run our best off-season program yet. In this episode, Adam breaks down the 3 pillars of successful offseason sports performance program.  If you're interested in working with us at VH Education check out us below: WEBSITE: https://varsityhoopstraining.teachable.com/ INSTAGRAM: https://www.instagram.com/vheducation/ FACEBOOK: https://www.facebook.com/varsityhouseeducation/?ref=bookmarks LINKEDIN: https://www.linkedin.com/company/67339918/admin/ YOUTUBE: https://www.youtube.com/channel/UCKWOW87BdpW-U0-GPrHx3gg?view_as=subscriber
16:26
April 28, 2021
How to Level Up Your Team So You Can Grow More with Joe Riggio and TJ Lopez
What is up everyone I’m your host coach joe strong here to bring you another great episode of the business of strength podcast.  Where you can hear the interviews, tips, and tools to turn your passion for strength into a profession you love. This episode is brought to you by BusinessofStrength.com where gym owners and fit-pros can get the consulting, on-demand course, and tools to grow your gym business. Go to BusinesofStrength.com and download the FREE turning pro course.  A Free course that will help you make more money today. Today my guest is my good friend and fellow gym owner TJ Lopez.   TJ owns AMP Athletic Movement Protocol I Syosset NY.  He was CC Sabathia’s Personal Trainer for nearly a decade and has worked with numerous pro athletes. He now runs a top-notch facility that caters to both athletes and adult fitness. Like most in the industry the past year has been tough, but AMP is poised for a big 2021. TJ shares a TON of gems here from what it takes to be a great coach, to what he looks for other than Xs & Ox when hiring, all the way to some of the lessons we admittingly took too long to learn TJ is a STAR in the industry and is one of the sharpest dudes I know.   You’ll want to listen up and have a pen ready for this one. Here some of the topics we discussed: TJ’s education and what he believes is a great foundation for young coaches in the industry There’s more to being a great coach than Xs and Os The tough transition from technician (coach) to taxation (businessman) What he looks for in a coach The head coaching role at AMP Creating a base training system WAY MORE! If you're interested in working with us at VH Education check out us below: WEBSITE: https://varsityhoopstraining.teachable.com/ INSTAGRAM: https://www.instagram.com/vheducation/ FACEBOOK: https://www.facebook.com/varsityhouseeducation/?ref=bookmarks LINKEDIN: https://www.linkedin.com/company/67339918/admin/ YOUTUBE: https://www.youtube.com/channel/UCKWOW87BdpW-U0-GPrHx3gg?view_as=subscriber
01:23:08
April 22, 2021
Creating a Culture That Stands the Test of Time with Jay MaxEdge
My guest today is the KING of culture Jay MaxEdge Collins.  His gym MaxEdge fitness on the seacoast of New Hampshire has been consistently voted the top gym in NH. He’ built an amazing community and culture centered around his unique and fun programming of his large group fitness.  His classes are high energy and promote teamwork and community. He does very little external marketing and in a pandemic has 300 members and waitlist to get in. Jay and I go back nearly 8 years and he was one of our first attendees to a BOS workshop.  Please follow JayMaxEdge and MaxEdge fitness you will learn a lot about how ot lead from the front every day. Jay Max Edge Everyone! Podcast Highlights: You got to make your clients think How I got 300 crazed members Giving Your Clients another “social life” When It became less about me things took off Experience is Everything
01:19:40
April 16, 2021
Building Your Female Tribe with Coach Joe and LaLa
What is up everyone I’m your host coach joe strong here to bring you another great episode of the business of strength podcast.  Where you can hear the interviews, tips, and tools to turn your passion for strength into a profession you love. This episode is brought to you by BusinessofStrength.com where gym owners and fit-pros can get the consulting, on-demand course, and tools to grow your gym business. Go to BusinesofStrength.com ad download the 5-minute gym makeover video series.  Three 5-minute videos that could change your life. My guest to is Lalaina “LAlA” Duncan aka Lift with LALA.  She is on a mission to empower women through LIFTING. In this episode we speak about how lifting changed her life.  Gave her purpose.  A tribe and built her confidence. Lala is all in on virtual training and works for the famous Dogpound Gym in NYC/LA/ She has clients all over the world. And in a given day can train a client in NY, London, and Dubai. She breaks down her training philosophy and explains why all women and men should focus on getting stronger and lifting as the cornerstone of their fitness routines. We hope you enjoy the episode Please do not forget to leave us a 5-start iTunes review it really helps us be able to continue to deliver this content for you. Lets LIFT WITH LALA On June 11th and 12th we are hosting LIVE at Varsity House Gym, our 2 day Business of Strength mentorship. To register for the event,  CLICK HERE! 
57:55
April 9, 2021
Delegate and Elevate with Dan and Joe
Today Dan and I talk delegation.  How to you get more out of your people? If you have every been in a situation where you are doing everything and can’t seem get ge the traction you need to grow your business, then this podcast is a must! Dan and I have spent the past 15 years developing our team and our employee development system.  Systems run businesses and people run the systems. Podcast Highlights: The importance of systems Delegating work Creating accountability Ownership and Purpose Basic Systems to Start with If you're interested in working with us at VH Education check out us below: WEBSITE: https://varsityhoopstraining.teachable.com/ INSTAGRAM: https://www.instagram.com/vheducation/ FACEBOOK: https://www.facebook.com/varsityhouseeducation/?ref=bookmarks LINKEDIN: https://www.linkedin.com/company/67339918/admin/ YOUTUBE: https://www.youtube.com/channel/UCKWOW87BdpW-U0-GPrHx3gg?view_as=subscriber
52:58
April 1, 2021
Noel & Sanne Brand – Culture is the Community You Keep
Our quest today is Noel and Sanne Brad the dynamic duo behind Breda Strength & Conditioning one of the top training centers in all of Europe. Noel and Sanne talk about their new flagship gym in Breda Netherlands and how they scaled and grew in the mists of a pandemic. They speak about the ONE THING “culture” as the standard for excellence.  They set the bar for expectations and deliver. That mindset has allowed their community to thrive in a time when many gyms are going out of business. Noel outlines his military background and the creation of his Defense Systems Training program helping military operators prepare for selection. Sanne details her Strong Woman program that empowers all aspects of life from training and nutrition to mental health and community. This dynamic team of husband and wife business partners and coaches is setting the standard for coaching excellence as well as 5-Diamond business practice. If you're interested in working with us at VH Education check out us below: WEBSITE: https://varsityhoopstraining.teachable.com/ INSTAGRAM: https://www.instagram.com/vheducation/ FACEBOOK: https://www.facebook.com/varsityhouseeducation/?ref=bookmarks LINKEDIN: https://www.linkedin.com/company/67339918/admin/ YOUTUBE: https://www.youtube.com/channel/UCKWOW87BdpW-U0-GPrHx3gg?view_as=subscriber
01:18:29
March 25, 2021
Train with Reign with Reinhard Nel
Todays guest is our good friend Reinhard Nel. Reinhard tells his story starting as a young boy in South Africa playing rugby to coming to America to train at Gym Jones and starting his own personal brand. Rein speaks about his journey and how over the years developed the principles behind is training program Treigning Day and his partnership with online platform Ladder. Together with his co-coach Neen Williams they have created an amazing program of active adults wanting to develop more sport specific strength. Rein talk about his time at the famous Dog Pound gym and how training private clients helped him identify his passion for helping others. Start slow, create habits, increase over time is Rein’s guiding set of principles.  He says most of the time people want to much too fast and fade off because of it. Learn how this amazing coach created an authentic personal brand that is growing rapidly and gives him the freedom and life he wants as a husband and father. Welcome Reinhard Nel into your airwaves today! If you're interested in working with us at VH Education check out us below: WEBSITE: https://varsityhoopstraining.teachable.com/ INSTAGRAM: https://www.instagram.com/vheducation/ FACEBOOK: https://www.facebook.com/varsityhouseeducation/?ref=bookmarks LINKEDIN: https://www.linkedin.com/company/67339918/admin/ YOUTUBE: https://www.youtube.com/channel/UCKWOW87BdpW-U0-GPrHx3gg?view_as=subscriber
01:07:30
March 11, 2021
From Hollywood to Green Beret with Jeff Bosley
Todays guest is Green Beret turned Firefighter turned Hollywood Actor Jeff Bosley. Joe Riggio sat down to speak to Jeff about how fitness, mental toughness, and resiliency have been the consistent anchor in his life. Jeff talks about his time in the army and how he has translated those lessons into everyday life. Jeff talks about the state of the country and the “spectrum of suck” that he has lived through that help give him perspective. He drops some great insight on how to burn the boats and chase your dream even if it means going against what practical. Welcome Jeff Bosley to the BOS! If  you're interested in working with us at VH Education check out us below: WEBSITE: https://varsityhoopstraining.teachable.com/ INSTAGRAM: https://www.instagram.com/vheducation/ FACEBOOK: https://www.facebook.com/varsityhouseeducation/?ref=bookmarks LINKEDIN: https://www.linkedin.com/company/67339918/admin/ YOUTUBE: https://www.youtube.com/channel/UCKWOW87BdpW-U0-GPrHx3gg?view_as=subscriber We hope you enjoy this episode, and if you do please leave us a 5-star review!
01:19:59
March 9, 2021
Freedom Units with Jason Gusic
Our guest today is Jason Gusic “Gus”. Jason is head of Westside Tactical and is one of only 4 master Westside Instructors in the world.  He owns a private training facility Applied Strength & Conditioning in Indiana and runs a variety of seminars and workshops designed for operator fitness. He has had an amazing journey into fitness from being a marine to police officer to training top level MMA fighters.  That training ultimately landed him at the famous Westside Barbell and tutelage of Louis Simmons. Tougher using Westside principles they created the Westside Tactical arm.   Today Gus has many military contract and travel around the country instructing operators and coaches on how to property impairment the principles of the program. Jason talks about stacking “Freedom Units”, the work, networks, and systems needed to create your ideal business and life. In this episode we discuss training, creating the Westside Tactical methods, running a private gym, and the growth of Westside Tactical.  Jason talks about the importance of sticking to your passion, surrounding yourself with people better than you are, and giving back to the community of strength as much as possible. Enjoy this episode and if you love it please leave us a 5-star review!
01:13:53
February 19, 2021
Creating Your Dream Career and Business with Dogpound Founder Kirk Myers
Joe Riggio sits down with legendary trainer Kirk Myers, the founder of Dogpound in NYC and Los Angeles.  Kirk works with world renowned actors, celebrities, models, and athletes. In this episode kirk breaks down what it took to get to the next level in his career. Facing inevitable odds, Kirk overcame adversity and creating a world class training business.  To connect with Kirk follow him here: https://www.instagram.com/kirkmyersfitness/ Connect with Business of Strength: If you're interested in working with us at VH Education check out us below: WEBSITE: https://varsityhoopstraining.teachable.com/ INSTAGRAM: https://www.instagram.com/vheducation/ FACEBOOK: https://www.facebook.com/varsityhouseeducation/?ref=bookmarks LINKEDIN: https://www.linkedin.com/company/67339918/admin/ YOUTUBE: https://www.youtube.com/channel/UCKWOW87BdpW-U0-GPrHx3gg?view_as=subscriber
01:09:01
February 9, 2021
Intern to Business Owner, Creating a Career Your Proud of, and Standing Out in a Crowded S&C Industry with Adam Menner
On this episode of the Business of Strength Podcast Dan interviews Business of Strength partner, Adam Menner!  Adam started as an intern at Varsity House gym in 2015. Since then he has ascended to head coach, director of performance, director of training, and now partner of the Business of Strength.  In this episode Adam break down how to actually "make it" in the private sector as a successful coach. There's a certain level of preparation, willingness, and sacrifice involved to get to the top of the industry.  To connect with Anthony, you can find him at continuefit.com or follow him on IG: adammenner  Connect with Business of Strength: If you're interested in working with us at VH Education check out us below: WEBSITE: https://varsityhoopstraining.teachable.com/ INSTAGRAM: https://www.instagram.com/vheducation/ FACEBOOK: https://www.facebook.com/varsityhouseeducation/?ref=bookmarks LINKEDIN: https://www.linkedin.com/company/67339918/admin/ YOUTUBE: https://www.youtube.com/channel/UCKWOW87BdpW-U0-GPrHx3gg?view_as=subscriber
39:57
January 26, 2021
Human Movement, Performance, Building Your Business with Conor Harris
Podcast Overview  Adam sits down with Conor Harris to talk about finding the root cause, running a business, and how to stand out in a crowded market. This is a MUST listen episode for all sports performance coaches and business owners in the private sector. If  you're interested in working with us at VH Education check out us below: WEBSITE: https://varsityhoopstraining.teachable.com/ INSTAGRAM: https://www.instagram.com/vheducation/ FACEBOOK: https://www.facebook.com/varsityhouseeducation/?ref=bookmarks LINKEDIN: https://www.linkedin.com/company/67339918/admin/ YOUTUBE: https://www.youtube.com/channel/UCKWOW87BdpW-U0-GPrHx3gg?view_as=subscriber
01:06:48
January 12, 2021
Building an In-House PT Business in Your Gym with Dr. Cioce
Dr. Cioce is the resident Physical Therapist at Varsity House Gym.   We went years without subleasing space at VH in search of someone qualified not only to service our community but someone that embodied our core values. In this episode Dr. Cioce sheds light on why she took the leap into private practice, how she’s gotten busy so fast, and where she feels the future of physical therapy is going. As always 5 star reviews are greatly appreciated! To connect with Dr. Cioce click here: https://www.phoenixpt.info/ If you're interested in working with us at VH Education check out us below: WEBSITE: https://varsityhoopstraining.teachable.com/ INSTAGRAM: https://www.instagram.com/vheducation/ FACEBOOK: https://www.facebook.com/varsityhouseeducation/?ref=bookmarks LINKEDIN: https://www.linkedin.com/company/67339918/admin/ YOUTUBE: https://www.youtube.com/channel/UCKWOW87BdpW-U0-GPrHx3gg?view_as=subscriber
43:04
January 8, 2021
Strategies to Become a World Class Strength Coach with Luka Hocevar
Adam from the Business of Strength, sits down with world renown strength coach + gym owner, Luke Hocevar to talk all things training and business. In this episode, luka breaks down specific strategies that took him straight to the top of the industry.  Luka breaks down his personal habits, systems, and business.  How young coaches can make a different right now.  How you must trust the process and can't skip steps.  How to build a following and presence the right way.  and more!  Follow Luka:  https://www.instagram.com/lukahocevar/ If you're interested in working with us at VH Education check out us below: WEBSITE: https://varsityhoopstraining.teachable.com/ INSTAGRAM: https://www.instagram.com/vheducation/ FACEBOOK: https://www.facebook.com/varsityhouseeducation/?ref=bookmarks LINKEDIN: https://www.linkedin.com/company/67339918/admin/ YOUTUBE: https://www.youtube.com/channel/UCKWOW87BdpW-U0-GPrHx3gg?view_as=subscriber
01:01:28
December 23, 2020
How to Stand Out in a Crowded Private Sector Fitness Industry with Anthony Renna
On this episode of the Business of Strength Podcast Dan interviews the interviewer in Anthony Renna!  Anthony has hosted the famous Strength Coach Podcast powered by Perform better for 13 years interviewing the industries absolute best.  Anthony has worked in the Strength and Conditioning industry for nearly 3 decades owning a brick and mortar gym, online paid website, as well as authoring a book, “Be Like the Best.” In this episode Anthony breaks down the skills required to be successful in ALL service business, where he believes the industry is headed, and where HIS focus professionally is going. To connect with Anthony, you can find him at continuefit.com or follow him on IG: https://www.instagram.com/antrenna/ Connect with Business of Strength: If you're interested in working with us at VH Education check out us below: WEBSITE: https://varsityhoopstraining.teachable.com/ INSTAGRAM: https://www.instagram.com/vheducation/ FACEBOOK: https://www.facebook.com/varsityhouseeducation/?ref=bookmarks LINKEDIN: https://www.linkedin.com/company/67339918/admin/ YOUTUBE: https://www.youtube.com/channel/UCKWOW87BdpW-U0-GPrHx3gg?view_as=subscriber
53:10
December 17, 2020
Accessing Individuals, the Gait Cycle, and Building Your Business with Alex Effer
Podcast Show Notes: In this episode of the Sports Performance Edition of the Business of Strength podcast, Adam sits down with Alex Effer to talk about Alex’s journey of becoming a successful business owner in the private sector industry. Show Notes: Alex’s transition from clinical setting to private sector The “hustle” required to start your own business Alex’s training model and most valuable assessments What assessments are useful in a group setting and which are not Finding the right exercises for the right individual What strength exercises compliment the sprint How to start an online training business And more! Find Alex Here: Instagram: https://www.instagram.com/alex.effer/ EVOLVE Mentorship: https://www.resilientedu.com/EVOLVEMentorshipv1 Connect with Business of Strength: If you're interested in working with us at VH Education check out us below: WEBSITE: https://varsityhoopstraining.teachable.com/ INSTAGRAM: https://www.instagram.com/vheducation/ FACEBOOK: https://www.facebook.com/varsityhouseeducation/?ref=bookmarks LINKEDIN: https://www.linkedin.com/company/67339918/admin/ YOUTUBE: https://www.youtube.com/channel/UCKWOW87BdpW-U0-GPrHx3gg?view_as=subscriber
01:16:02
December 8, 2020
How Business of Strength Member Dustin Brancheau Created His Dream “Job”
In this episode Dan chats with Michigan Gym owner and SYP Member Dustin Brancheau.   Dustin talks about the vision he had for AdvantEdge Sports back in 2011 and how he is living out those dreams today. He and his team are some of the most sought-after coaches in the country.  Not only has he had tremendous success as a coach in the private sector but he also serves as a lead consultant to the Strength and Conditioning departments for both Northern Michigan University and Finlandia University. In this episode Dustin breaks down the skills he needed to “Go Pro” as a coach AND business owner.  This is a must listen for any coach or gym owner looking to take the next step in their career. To connect with Dustin you can follow him on Instagram here: https://www.instagram.com/dbrancheau87/ If you would like to create some clarity for your business heading into the new year join us for our 3-day FREE virtual mastermind December 14-16 from 12-2pm by clicking the link here: BOS FREE 3 DAY EVENT If you're interested in working with us at VH Education check out us below: WEBSITE: https://varsityhoopstraining.teachable.com/ INSTAGRAM: https://www.instagram.com/vheducation/ FACEBOOK: https://www.facebook.com/varsityhouseeducation/?ref=bookmarks LINKEDIN: https://www.linkedin.com/company/67339918/admin/ YOUTUBE: https://www.youtube.com/channel/UCKWOW87BdpW-U0-GPrHx3gg?view_as=subscriber
37:09
December 3, 2020
Business and Basketball: Leading from The Front with Billy Armstrong
Partner and CEO of Varsity House Gym sits down with Bergen Catholic (top 25 in the country) Men's Basketball Coach, Billy Armstrong.  Billy talks about his experience transition from a pro basketball player, to coach, to business owner.  Billy breaks down the parallels of running a business and coaching a successful basketball team.  If you're interested in working with us at VH Education check out us below: WEBSITE: https://varsityhoopstraining.teachable.com/ INSTAGRAM: https://www.instagram.com/vheducation/ FACEBOOK: https://www.facebook.com/varsityhouseeducation/?ref=bookmarks LINKEDIN: https://www.linkedin.com/company/67339918/admin/ YOUTUBE: https://www.youtube.com/channel/UCKWOW87BdpW-U0-GPrHx3gg?view_as=subscriber
43:32
October 13, 2020
VHouse Experience E3 The Youth Speed Epidemic, Becoming a Good Writer and more with Fred Duncan
Adam sits down with Fred Duncan, speed coach who works directly with legendary coach Buddy Morris and owner of Duncan Training Systems. New York Sports Center is Buffalo's Premier Personal Training and Sports Performance facility. Show Notes Outline:  We break down the following:  1. How to write in a saturated industry  2. How to get noticed as a young S&C coach  3. Fallacies seen in the the S&C industry  4. Youth training & speed development  and more!  You can find more information about Fred below:  WEBISTE: http://www.fredduncan.com/ NUMBER: (716) 400-4869 EMAIL: fredduncantraining@gmail.com If you're interested in working with us at VH Education check out us below: WEBSITE: https://varsityhoopstraining.teachable.com/ INSTAGRAM: https://www.instagram.com/vheducation/ FACEBOOK: https://www.facebook.com/varsityhouseeducation/?ref=bookmarks LINKEDIN: https://www.linkedin.com/company/67339918/admin/ YOUTUBE: https://www.youtube.com/channel/UCKWOW87BdpW-U0-GPrHx3gg?view_as=subscriber
01:06:38
August 31, 2020
EP 58: Ditch Your Career and Live a Fulfilling Life with Brian Pannuzzo
Business of Strength Fam!  We have an awesome episode for you today. Joe Riggio, partner in Business of Strength & VH Education talk with wall street businessman turned fitness entrepreneur Brian Pannuzzo about staying balances as a coach and business owner in the fitness industry.  Brian helps career focused men get the body they want and reignite their marriage while making more money at work.  You can find Brian Below:  Instagram: @brianpannuzzo If you're interested in working with us at VH Education check out us below:  WEBSITE: https://varsityhoopstraining.teachable.com/ INSTAGRAM: https://www.instagram.com/vheducation/ FACEBOOK: https://www.facebook.com/varsityhouseeducation/?ref=bookmarks LINKEDIN: https://www.linkedin.com/company/67339918/admin/ YOUTUBE: https://www.youtube.com/channel/UCKWOW87BdpW-U0-GPrHx3gg?view_as=subscriber
01:15:12
August 25, 2020
VHouse Experience E2 Sports Performance Training Starts Between Your Ears
The VHouse Experience Podcast Powered by BOS Pod Network  E2: Sports Performance Training Starts Between Your Ears  TOPICS COVERED  Physiological vs. Psychological Inputs  The Harsh Reality & Real World Observations The Bigger Picture  Sports Performance Training Starts Between the Ears What is the Body Designed to Do? What is Stress? How Does Stress Affect Us in Today's Society  The Science of Stress  How Our Brains Create Reference Points & Why It Matters  The Formation of Memories in Human Development  What’s up guys, we couldn’t be more excited about creating an all in one educational platform for trainers, coaches, and business owners in the private sector sports performance industry. We teach human performance, career strategy, and business development with battle tested principles, systems, and experience. We have multiple coaches across the industry presenting different courses, lectures, and more. If you're truly serious about leveling up your career or business and you need someone to hold you accountable this is the place for you. Let’s Connect Some More:  WEBSITE: https://varsityhoopstraining.teachable.com/ INSTAGRAM: https://www.instagram.com/adammenner/ FACEBOOK: https://www.facebook.com/varsityhouseeducation/?ref=bookmarks LINKEDIN: https://www.linkedin.com/company/67339918/admin/ YOUTUBE: https://www.youtube.com/channel/UCKWOW87BdpW-U0-GPrHx3gg?view_as=subscriber
52:27
August 17, 2020
More Than Virtual Training with Kyle from True Coach
Episode #56  Topics Covered: Joe Riggio, partner in Business of Strength & VH Education talks shop with Kyle of True Coach about navigating Covid 19, creating an online platform, and where he sees the industry going.  Let’s Connect Some More:  WEBSITE: https://varsityhoopstraining.teachable.com/ INSTAGRAM: https://www.instagram.com/vheducation/ FACEBOOK: https://www.facebook.com/varsityhouseeducation/?ref=bookmarks LINKEDIN: https://www.linkedin.com/company/67339918/admin/ YOUTUBE: https://www.youtube.com/channel/UCKWOW87BdpW-U0-GPrHx3gg?view_as=subscriber
01:05:12
August 5, 2020
Leadership Building With Tony Smith
Long time friend of the podcast, Tony Smith joins the Business of Strength to discuss his leadership tactics how his leadership skills transcended not only the gym space but in all aspects of life. Tony runs a leadership mentorship called Tango1 Solutions. You can check out Tango1 at http://tango1.ca/ As always, we greatly appreciate 5 star reviews and reshares of the podcast! To follow the Business of Strength, you can follow us on Instagram at @businessofstrength or find us on businessofstrength.com.
55:45
April 20, 2020
Operation Rebound - Surviving COVID19
What will the industry look like post COVID-19? We're not 100% sure but here are some thoughts… -“The Gym” Is A Four-Letter Word -Small Group is the New Large Group -Improved Social Distancing and Reduced Exposure -The Economy is Down…WAY Down -The Athlete Market Will Boom -Staff Screening / Client Screening Omnipresent Sanitary Practices -Giant Body Transformations, Seminars, and Group Gatherings -Cardio Classes -Big Box Gyms BONUS! Online Coaching Will Boom As always, we greatly appreciate 5 star reviews and reshares of the podcast! To follow the Business of Strength, you can follow us on Instagram at @businessofstrength or find us on businessofstrength.com.
01:00:49
April 14, 2020
Leading from the Front with Zach Even-Esh
In this episode Dan speaks with Zach Even-Esh and reviews his 20+ years as a strength and conditioning professional. As always, we greatly appreciate 5 star reviews and reshares of the podcast! To follow the Business of Strength, you can follow us on Instagram at @businessofstrength or find us on businessofstrength.com. For More on Zach Even-Esh: Check out Zach’s awesome online content visit zacheven-Esh.com To check out Zach’s two gyms in NJ check out: Undergroundstrengthgym.com
56:07
April 3, 2020
The Business of Strength with Mike Boyle
In this episode we sit down with Mike Boyle and review his 30+ years as a strength and conditioning professional. As always, we greatly appreciate 5 star reviews and reshares of the podcast! To follow the Business of Strength, you can follow us on Instagram at @businessofstrength or find us on businessofstrength.com. More on Mike Boyle: For the best in Boston area sports and personal training go to www.bodybyboyle.com For the best in sports performance training go to www.Strengthcoach.com
01:13:18
March 16, 2020
Interview With Varsity House Gym Director of Performance, Adam Menner
Joe sits down with Varsity House Director of Performance, Adam Menner. Hey Gang, I messed up the seminar link in the podcast, to sign up for the next BOS 2Day Seminar at Varsity House Gym! Click the link below!! ~Joe The next Business of Strength 2-Day seminar is NOW LIVE! April 2nd and 3rd we will be hosting a seminar at Varsity House Gym. Click the link for more information and to sign up! strengthbusinessworkshops.com/bosseminar
59:55
March 4, 2020
Becoming a Head Coach: How Our Own Big Mike Capriglione Went From Intern to Director of Training
Joe sits down with Varsity House Head Strength and Conditioning Coach (Big) Mike Capriglione to talk about: - Adding value as an intern - Mindset of hard work - Consistent growth - Leadership strategies - Dealing with clients - Maximizing the ROI of your trainers - Fun stories of the old days at VH! The next Business of Strength 2-Day seminar is NOW LIVE! April 2nd and 3rd we will be hosting a seminar at Varsity House Gym. Click the link for more information and to sign up! http://strengthbusinessworkshops.com/bosseminar
01:09:10
February 19, 2020
How One Email Changed Phil Marsden's Business
Dan sits down with SYP member Phil Marsden to discuss his business, how he started in the fitness industry and much more!
01:08:29
February 7, 2020
Q+A with Dan
Joe sits down with Dan to discuss Dan's experience in the industry over the last 10 years. They discuss their partnership and where they see the business moving forward.
43:20
January 20, 2020
Crews And Brews
Joe and Dan sit down with Tony Smith from the Garage Gym to talk about Tony's most recent fundraiser.
01:00:00
November 21, 2019
Q+A With Joe
Dan and Joe sit down to Q+A with Joe on his past in the industry. Topics: 1. Current STRENGTHS of the Strength and Conditioning Industry. 2. The number #1 quality that any business Operator/Implementor needs to be an effective leader. 3. The biggest challenge that all young coaches will face breaking into the industry in 2019-2020? 4. Business advice given to his 20 and 30-year-old self. 5. How his successes and failures have shaped his current role at Varsity House Gym.
34:49
October 25, 2019
Brunch With Big Mike
Dan sits down with Coach Mike to talk training, coaching, and flavors of jelly. Enjoy!
01:09:51
August 30, 2019
Partner Up - Everything You Need to Know About Creating A Great Partership
In this episode, Dan and Joe talk about being business partners, how to create a great partnership and how you know you've found "the one".
35:44
August 16, 2019
Ultimate Email Marketing Guide
In this episode, Joe and Dan talk about the importance of emails in marketing your business and give tips on how to build your email list.
51:12
August 3, 2019
How Not To Fall On Your Face This Fall
In this episode, Joe and Dan discuss how to beat the "September Blues" as a business owner. Check out the book "Bluefishing" by Steve Sims https://amzn.to/2leDffU
27:13
July 19, 2019
5 Things Every Gym Needs
In this episode, Dan and Joe talk about the 5 things that you need to run your gym.
30:43
July 2, 2019
The Ultimate Onboard
In this episode, Joe and Dan talk about the way to on-board clients to your facility.
49:49
June 26, 2019
Leveling Up Your Employees
In this episode, Joe and Dan tackle leveling up your employees and employee development.
01:08:58
May 23, 2019
The Million Dollar Challenge - Business Of Strength Podcast
In this episode Joe and Dan break down one of the most profitable programs at Varsity House Gym and how it has grown our adult membership exponentially.
01:05:06
March 28, 2019
Live Q & A (March 2019) - Business Of Strength Podcast
Joe and Dan answer your questions live on this new episode of the Business Of Strength Podcast
34:41
March 18, 2019
Pat Rigsby - Business Of Strength Podcast
Pat Rigsby calls in to the Business Of Strength podcast to talk with Joe and Dan
01:10:32
March 3, 2019
Scott Lutrus (Blue Ribbon Nutrition) - Business Of Strength Podcast
Scott Lutrus visits us in studio to speak with Joe and Dan on the Business Of Strength podcast. They discuss his transition from pro athlete to business owner and how he started Blue Ribbon Nutrition.
01:10:19
February 22, 2019
Dan John Returns -Business Of Strength Podcast
Dan John returns to the Business Of Strength Podcast to speak with Joe and Dan. They discuss his training regiment, good and bad trends in the training community, what's in the future for him, and much more!
01:07:58
February 18, 2019
Converting Leads To Clients - Business Of Strength Podcast
Convert leads to long term clients. In this podcast Joe and Dan give you a run-down of how we take a lead from off the street or online and convert them to an amazing client. Topics include getting the right leads, exceptional customer service, training your staff to deliver your services and making new clients feel special.
54:20
January 31, 2019
Live From Edinburgh - Business Of Strength Podcast
Live from Scotland! Joe and Dan join us live from Edinburgh, Scotland after the Business Of Strength mentorship at Everyday Athlete in Glasgow. They discuss the importance of making relationships and scheduling time for education and learning from other industry leaders.
36:15
January 15, 2019
Ultimate Training Experience with Big Mike - Business Of Strength Podcast
Coach Big Mike Capriglione, head of strength & conditioning at Varsity House Gym joins Joe and Dan for another episode of the Business Of Strength Podcast. Together the guys discuss how over the last decade they created a culture centered around athletic performance. Varsity House is known for their hardcore warehouse style of training where lifting weights are the main focus. This type of training was not the common place for youth athletes in 2006 when VH started.
01:23:46
December 17, 2018
Gym Owners Hot Seat - Business Of Strength Podcast
10 questions every gym owner should be able to answer. By answering these questions, you will have developed a real working ability to see your business from a 30,000FT viewpoint and make serious business gainz. If you can’t answer one of the questions, it just means there’s some work to do. Time to get on the HOT SEAT!
01:01:43
November 28, 2018
Put Your 4s Up : Business Of Strength Podcast
Put your 4’s up… Here we go, the yearend purchase push is in absolute full swing! Junk mail in the email box, mail box, and consumer mania in every retail store. When retail business zig’s we want to zag as a SERVICE based business. Our goal should be to GIVE back to our clients, not be the norm and do nothing but ask and force feed the “sale.” Attend a Business Of Strength Mentorship at www.strengthentrepreneurs.com
28:57
November 13, 2018
The Tread Sled - Business Of Strength Podcast
The Tread Sled comes to life! Joe and Dan discuss the trials and tribulations behind designing, manufacturing and selling a brand new piece of gym equipment. They also discuss the importance of doubling down on yourself and investing in continued education and mentorships. To learn more about the Tread Sled visit www.treadsled.com Sign-up for one of our 2 Day Business Of Strength Mentorships at www.strengthentrepreneurs.com
33:26
October 22, 2018
Jake Hutchinson (Gym Jones) - Business Of Strength Podcast
Jake Hutchinson from Gym Jones calls in to the Business of Strength Podcast. To learn more please visit http://www.strengthentreprenurs.com
01:26:26
October 9, 2018
Shaping The Arrow (The Garage Gym) - Business Of Strength Podcast
Most people show up to work tired, stressed, and unable to “find” great help. Typically, in situations like this it has nothing to do with the staff or team, but instead with the limits placed upon oneself. It’s the inability to translate one’s vision into a reality. One of the best leaders I’ve come to know, shaped his prowess for management by being the head of a SWAT team in Ontario, Canada for nearly a decade. Room for error was not an option when kicking in the door in a hostile situation. Tunnel vision at the task at hand was the only factor which could ensure the safety of all his team members. Luckily for us Tony Smith sat in our latest installment of the Business of Strength podcast to discuss some of the tactics that continue to make him such an effective leader.
01:14:30
September 20, 2018
4th Quarter Drive - Business Of Strength Podcast
Dan and Joe talk about the best and the worst of 2018 at Varsity House. They talk about everything that went well in 2018 (so far) including, the first 6 months of their Strongest Year Group, how KPI tracking changed how they track sales, and how running a successful meeting can set the tone for progress in the following year. They also dive deep into what they did wrong in 2018 and how they want to change that for the future. Dan and Joe discuss the unveiling of Varsity House’s first piece of equipment, the Tread Sled, and how it is the ultimate piece of gym equipment.
55:41
September 18, 2018
Tyler Christiansen - Business Of Strength Podcast
To attend a Business Of Strength mentorship please visit http://www.strengthentrepreneurs.com
01:18:14
September 13, 2018
Bert Sorin (Sorinex) - Business Of Strength Podcast
Bert Sorin of Sorinex Exercise Equipment calls in to speak with Joe & Dan. Bert is the president and co-owner of Sorinex Strength equipment, one of the top strength equipment companies in the world. Bert talks about the humble beginnings of Sorinex when his father Rich Sorin started welding equipment in their garage. How they overcame adversity and sacrificed everything to grow their company. We talk about how their sole mission of surrounding themselves with extradentary people and having extradentary experiences has been the driving force behind Sorinex’s success. Bert talks about his time as a world-class Track & Field Athlete and the connections he made that helped forge the future of Sorinex. Bert Sorin and Sorinex are great examples of a family who turned their passion for strength & conditioning in to a real business.
01:31:48
August 9, 2018
Mark Taysom Yolk & Stone - Business Of Strength Podcast
Mark Taysum calls in to speak with Joe and Dan to discuss how he has turned his passion for strength & conditioning into a real profession.
01:08:30
July 30, 2018
Greg Hammond of Concept2 - Business Of Strength Podcast
Greg Hammond of Concept2 calls in to talk with Joe and Dan. They discuss his role at Concept2, their unique company hierarchy, how they establish relationships with pro athletes like Conor McGregor and more! About Greg: Greg has been with Concept2 since 1996 and works very closely with the growing motocross and mixed martial arts markets as well as with CrossFit, Police and Fire departments. Currently Greg lives in Johnson, Vermont with his wife Laurie and still races motocross locally and has started to learn Brazilian Jiu Jitsu. When he is not on the road for Concept2 he enjoys training local athletes and getting the most out of living in Vermont by snowboarding, mountain biking, running and Nordic ski racing. To attend one of our Business Of Strength mentorships visit http://www.strengthentrepreneurs.com
01:11:03
July 10, 2018
Ultimate Gym Tour - Business Of Strength Podcast
Give a gym tour that is sure to “seal the deal” for any potential new client. When someone walks into your gym for the first time you need to have a well-defined process for showing them your “secret sauce.” In today's world, you only have a few seconds to peak that person’s interest and make them feel like they made the right choice by coming to your gym. NOT having a clearly defined process might be a reason you not closing deals and/or converting leads to clients. Up your game by giving potential clients The Ultimate Gym Tour! Topic Include: • Why give gym tours instead of free sessions? • What we used to do…and it was terrible! • Key components to a killer gym tour. • Creating a process that your coaches can follow. • Selling the solution. • Giving The Ultimate Gym Tour™
01:04:11
June 25, 2018
Brandon Lilly - The Business Of Strength Podcast
Brandon Lilly calls in for another Business Of Strength Podcast. For more information visit www.varsityhouse.tv/brandonlilly
01:09:24
June 11, 2018
Dave Tate & Elite FTS - Business Of Strength Podcast
Date Tate is the founder and CEO of EliteFTS one of the largest education and equipment companies in the world. EliteFTS has been educating and outfitting some of the strongest athletes in the world for over 20-years. Dave’s journey started as an elite powerlifter. He was one of the original “founding fathers” at Westside Barbell and at his best totaled 2205lbs. Only after a series of injuries and having to retire form the sport did Dave turn his eyes on the business world. Today Dave runs a multi-million dollar fitness empire and continues to educate, motivate, and inspire millions around the world. Topics Include: • Turning educational failure into success. • How following your passion can create the driving force needed for success. • The beginning of EliteFTS • How selling equipment was NOT what he intended • Giving back through education • The backbone of the business of EliteFTS • Dave’s day to day role • How vision and core values paly a huge roll in the foundation of EliteFTS • The future and what on the horizon • The Fixing Dave Tate Project • Dave Biggest mistakes • Advice for anyone trying to make it big in the industry!
01:30:09
May 21, 2018
The Business Of Mark Bell - Business Of Strength Podcast
In this episode Joe and Dan speak to world champion powerlifter turned Strength Entrepreneur Mark Bell. Mark tells his story of how he transformed himself from a youth athlete into a champion powerlifter. During that time, he saw a need for better gear and started making sleeves, wraps, and other high-quality gear for lifter out of his garage. Now his company Sling Shot, who makes some of the best gear in the world for lifters, is one of the fastest growing companies in the fitness industry. His invention of the Sling Shot has revolutionized how people bench press. Marks vision is to create a company that can reach millions of people around the world live healthier pain free lives. Mark is the self-proclaimed Meathead Millionaire who leveraged a powerlifting career into a multi-million dollar business empire. Topics Include: • Becoming a powerlifter as a teen. • Shooting Bigger, Stronger, Faster with his brother Chris Bell. • The inception for Sling Shot. • His company mission. • His day to day operations. • The future of Sling Shot • Super Training Gym “The Strongest Gym in the West.” • Marks mission to help as many people as possible. • The war on carbs. • Taking Sling Shot to the 100-Million dollar mark.
01:35:51
May 12, 2018
Dr Pat Davidson - Business Of Strength Podcast
Pat Davidson, Ph.D, is an exercise physiologist, strength and conditioning coach, author, consultant, and traveling lecturer. Pat started out in the fitness world as an athlete who was looking to find any training and nutrition tool possible to make him the best he could possibly be at sports. This passion for training knowledge ultimately led Pat to pursuing a Master’s in Science in Strength and Conditioning, and a Ph.D in Exercise Physiology. Pat has worked as a Professor of Exercise Science at Springfield College and Brooklyn College, along with being the Director of Continuing Education and Training Methodology at Peak Performance in NYC. Joe, Dan and Sean speak with Pat about a wide range of topics an gain some insight into how he transformated his passion, into a real profession. Powered By Varsity House Gym www.strengthentrepreneurs.com
01:09:04
May 4, 2018
The World Of Matt Wenning - Business Of Strength Podcast
Matt Wenning tells his story of how he transformed himself from a youth athlete into a champion powerlifter. Matt discusses his time as a collegiate and NFL strength coach and how/why he decided to start his own company. We talk about the business of Wenning Strength including his gym Ludus Magnus, his work helping fireman reduce injuries and stress, to his days as a military contractor working with elite military operators. Matt’s no nonsense blue color approach to his brand is what attracts many people to want to work with him. In his words “I’m just trying to be the most badass dude I can be!” Matt is a true example of someone who has turned their passion into a profession.
01:29:36
April 20, 2018
The World Of Sports Marketing with Mike Gallucci - Business Of Strength Podcast #14
A Window Into The World Of Sports Marketing With Mike Gallucci In this episode Joe and Dan speak to marketing expert and founding member of Sportsmemorabilia.com, Mike Gallucci. Mike is a local NJ guy who started from the ground up with the small on-line start up. Mike sheds light on how he took a small online operation to a global brand. He takes us along the ride from initial “start-up” to eventually being purchased by a billion-dollar brand! Get insight on how he turned his passion for sports into his profession. Topics Include: • Today’s marketing landscape • Marketing tips for small businesses • Getting a start-up purchased • His passion for business development • How he turned an internship into a career • How SEO and Organic Search works • Exclusive Partnering with Pro Athletes • The life and mind of a cereal entrepreneur Connect with Mike • http://www.sportsmemorabilia.com • http://www.Instagram.com/mgallucci This episode is brought to you by Varsity House Gym a world leader in strength & conditioning. For more information on their programs go to http://www.varsityhousegym.com. To attend a two-day Business of Strength Mentorship and turn your passion into a real profession head over to: http://www.StrengthEntrepreneurs.com Thank you to everyone who listens we truly appreciate it! Please take the time to leave a FIVE STAR iTunes review.
55:55
April 10, 2018
40 Years of Training & Life Philosophy with Dan John - Business of Strength Podcast
In this episode Joe had the amazing opportunity to train with and interview strength & conditioning legend Dan John. Dan John has over 40 years’ experience as a high-level athlete and coach. He is an American track & field champion (discuss) and has competed multiple times in the Highland Games. Dan John had his best year of discuss at the age of 47 years old and still competes regularly today. He attributes this to his success to a change in training philosophy that he is now known for. He is a master level Kettlebell coach, and lectures on his training philosophy all over the world. Dan John is most widely known for his writing. To date he has had several bestselling books on training. His book “Never Let Go” has been a perennial best seller for years and his new book “What Now” is currently an Amazon Best Seller. You DO NOT want to miss this episode as it is loaded with gems ranging from training, life, and his now infamous black shirt. Topic Include: • The importance of finishing what you start. • His early writing career and T-Nation. • How he had his best year of throwing at age 47. • Carrying implements to get super strong. • Early life as a strength coach. • The relationship between Theology, Philosophy, and Geometry. • Givens & Proofs • The training matrix that took over 40-years to develop. • Finding your Niche in the industry. • Barbell Theory of Passion. • Living a minimalist life to create freedom. • Life on a checklist. • A-Grade, B-Grade and the circle you keep. • Early education and being a Fulbright Scholar • The now “famous” garage gym workouts. • Delivering an amazing client / coaching experience. FULL SHOW NOTES: http://bit.ly/2Eb5X5u Connect with Dan John • www.danjohn.net This episode is brought to you by Varsity House Gym a world leader in strength & conditioning. For more information on their programs go to http://www.varsityhousegym.com. To attend a Business of Strength Mentorship and turn you passion into a real profession go to: http://www.strengthentrepreneurs.com
59:25
March 30, 2018
Front Desk Overhaul - The Business Of Strength
In this episode Joe and Dan discuss who to turn your front deck into much more than just a check-in station! The guys will show you how they went from no front desk at all to making it the epicenter of the gym. They will show you how to streamline your processes and create a revenue generating profit center that not only makes money but serves as the go to customer service counter for your gym. The front desk is the beginning and end in every clients training session, you better make sure it’s representing your gym the right way. Topic Include: • Do you need a front desk? • What are some of the duties you can off load to the front desk? • Turning the front desk into a profit center? • The front desk as your customer service and client experience epicenter. • Getting started. What to do first. Attend a Business of Strength Mentorship at Varsity House Gym: • www.strengthentrepreneurs.com
54:02
February 26, 2018
Tips For 2018 - The Business Of Strength
In this episode Joe and Dan discuss what’s big for 2018! The guys discuss their big “hits” and “missies” in 2017 as well as their plan for moving forward in 2018. It’s a new year and time to set new goals and crush them! This episode will give you the insight into some of the main objectives every gym owner and strength entrepreneur should be looking for in 2018. Topic Include: • What went wrong in 2017. • Scheduling issues. • Missing to boat for end of summer revenue dip. • Black Friday / New Year New You Dumpster Fire. • What went right in 2017. • AB Planning • BOS • New Turf • Setting the stage for a killer year. • Year End Meeting • VTO Review • Rocks Rocks Rocks • The Big Rocks for 2018. • Referrals • Niching toward high end services • Becoming the go-to educational destination. • Getting started. What to do first. SHOW NOTES: http://bit.ly/2FApX2l
39:35
January 31, 2018
Creating Your Advisory Board - The Business Of Strength Podcast
In this episode Joe and Dan discuss the importance of creating the advisory board. The advisory board is the “think tank” for your business. They identify and solve all the major issues within the business. The board should be composed of 2-5 KEY members of your business. Joe and Dan will show how to delegate and elevate your gym to new levels while giving others within your organization the accountability they need to stay on track. This is a HUGE step for any gym owner to put time back on their plate and get others to level up! Take the next step toward becoming a true Strength-Entrepreneur™. Topics Include: • Choosing your AB Team. • Creating your accountability chart. • The role of the AB. • Delegate & Elevate your business. • AB Meeting Schedule. • How to Run a Level 10 Meeting. Attend a Business of Strength Mentorship at Varsity House Gym: • www.strengthentrepreneurs.com
01:04:43
January 2, 2018
Quit Your Job & Travel The World! - The Business Of Strength Podcast
In this episode Joe and Dan interview their good friend and fitness superstar, Jane Erbacher. Less than 3 years ago, Jane was running her own gym, training clients and running herself into the ground. To her own admission, her personal fitness and life were taking a back seat to the business. Fast forward to now, and she has just wrapped up a world tour with her hugely successful Project Ski/Project Row and has gone in a completely different direction. Now she has her eyes on building her lifestyle and fitness brand, helping thousands of people find their perfect version of fitness and happiness. Topics Include: What life was like 3 years ago. How she turned a failed partnership and business into a long term win. Her own personal fitness transformation. How Project Row and Project Ski came to fruition. Her new Peanut Butter Podcast. What the future holds. Connect with Jane: http://www.JaneErbacher.com Sign-Up for a Business Of Strength mentorship: http://www.strengthentrepreneurs.com This podcast is brought to you by www.varsityhousegym.com Become Unstoppable
56:22
December 18, 2017
Finding The Ideal Client - The Business Of Strength Podcast
In this episode Joe and Dan discuss the importance of identifying and finding your ideal client. They will show you how finding the right clients can skyrocket your gym, while the wrong ones can burn it to the ground. The guys tell their story of how they were able to focus on a single “ideal” client that helped define their business. Take the next step toward becoming a true Strength-Entrepreneur™ and make serious business gainz! Topic Include: • Six rules for finding your ideal client. • How knowing yourself will attract the peole you want. • Is your competition leaving you holes to fill? • How doing less will get you more. • Referrals are STILL the key, you just have to ask. • Building your ideal client avatar. Attend a Business Of Strength Mentorship: http://www.
01:19:55
November 29, 2017
LIVE Q & A - Business Of Strength Podcast
In this episode Joe and Dan break down YOUR questions live. Every quarter we will do a LIVE Q&A Podcast so please send your questions for the next episode to info@varsityhousegym.com. To learn more about the Business Of Strength or to attend one of our 2 day mentorships visit http://www.varsityhouse.tv/businessofstrength This episode is brought to you by Varsity House Gym
49:53
October 27, 2017
The Business Of Bobby Maximus - Business Of Strength Podcast
In this episode Joe and Dan discuss the business of Bobby Maximus. Rob MacDonald aka Bobby Maximus is an international fitness celebrity and true Strength-Entrepreneur™. Rob is the general manager and training director of the world-famous Gym Jones gym in Salt Lake City Utah as well as the CEO of his own “Bobby Maximus” brand. A brand which includes sponsorship deals, writing books, speaking engagements, photo shoots, personal appearances, and being a total savage at all times. The guys get down to the day to day marketing, sales, and operations of running these two rapidly growing international brands. Topic Include: • Who is Bobby Maximus and what does the brand stand for? • What is takes to create a multifaceted international brand. • Who is the Bobby Maximus brand’s ideal client and marketing strategy? • What day to day operations look like. • Running Gym Jones and becoming one of the top educational platforms in the fitness industry. • Sponsorships and how to acquire them. • The future of the Bobby Maximus brand. This episode is brought to you by Lalo Tactical, a world leader in tactical and athletic apparel. Outfitting opperators and athletes around the world. Where the only easy day was yesterday. For more information on their products go to http://www.lalotactical.com. Special shout-out to Jay Taylor CEO of Lalo and our good buddy Shannon Baker for hooking the VH crew up with some amazing gear. We got a giant shipment of their shoes for the entire staff and they are AWESOME! Thank you to everyone who listens we truly appreciate it! Please take the time to leave us a FIVE STAR iTunes review.
01:03:02
October 27, 2017
Ultimate Branding Guidelines - Business Of Strength
In this episode Joe and Dan discuss exactly what branding means to the gym business. They discuss how branding is so much more than just your social media presence. They dissect some of the ‘giants” in the branding industry and show examples of how Strength Entrepreneurs can use those same tactics on a smaller scale and budget. If you want to learn how to make your gym stand out in a crowded market by creating a unique brand than this episode is a must listen! Topic Include: • Five branding rules to live by. • Ten ways to bring your brand to life. • What we can learn from the giants like Nike and CrossFit. • How to use social media to express your brand. • Your name and your logo matter…a lot! • Branding on a budget. Attend a Business of Strength Mentorship: www.strengthentrepreneurs.com Connect with Joe & Dan www.instagram.com/coachjoestrong www.instagram.com/dan_goodman78 info@varsityhousegym.com This episode is brought to you by Varsity House Gym a world leader in strength & conditioning. For more information on their programs go to www.varsityhousegym.com Thank you to everyone who listens we truly appreciate it! Please take the time to leave a FIVE STAR review.
01:18:40
October 17, 2017
Hiring & Developing Great Employees - Business Of Strength
In this episode Dan and Joe discuss the importance of hiring and developing great employees to grow your business. They talk about the importance of having a well-defined hiring process that put the right people in the right seats as well and a consistent and thought out development plan once you hire them. Learn how hiring the right people can help catapult your business to new levels and put time back on your plate as the business owner. Topic Covered: • Identifying your employee needs. • Hiring the right people. • Hungry, Humble, and Smart. Hiring your core values. • The Ultimate Hiring Process. • Employee Development. How to create leaders. • Employee Reviews, salaries, and raises. • Letting someone go. Attend a Business of Strength Mentorship: http://www.strengthentrepreneurs.com Connect with Joe & Dan http://www.instagram.com/coachjoestrong http:/www.instagram.com/dan_goodman78 info@varsityhousegym.com This episode is brought to you by Varsity House Gym a world leader in strength & conditioning. For more information on their programs go to http://www.varsityhousegym.com Thank you to everyone who listens we truly appreciate it! Please take the time to leave a FIVE STAR review.
01:29:02
October 4, 2017
Marketing Your Gym - Business Of Strength
In this episode Dan and Joe discuss their favorite tactics for driving traffic to your gym. It might surprise you that social media is NOT on this list. Dan and Joe will breakdown their rules to creating a marketing plan, developing a great newsletter, positioning yourself as the “go to” gym in your area, and how to ask for referrals the right way! Topics Include: • 5 rules for simple marketing • Why social media is NOT in our top 3. • How to craft a great Newsletter • Being the community leader • Specific marketing strategies that are used every day at VH • Asking for referrals the right way • Referral strategies Attend a Business of Strength Mentorship: http://www.strengthentrepreneurs.com Connect with Joe & Dan http://www.instagram.com/coachjoestrong http://www.instagram.com/dan_goodman78 info@varsityhousegym.com This episode is brought to you by Varsity House Gym a world leader in strength & conditioning. For more information on their programs go to http://www.varsityhousegym.com Thank you to everyone who listens we truly appreciate it! Please take the time to leave a FIVE STAR review.
01:10:35
September 5, 2017
Creating A Vision For Success
In this episode Joe and Dan will teach you how they created a clear vision plan that improved productivity and lead to a direct increase in revenue. Learn the components of creating your vision/traction organizers and the importance of your advisory board. Start running your business and stop letting it run you! Topic Include: • Setting both business & personal objectives. • Crating Your Vision so other people can see it and understand it. • Components of a great Vision Plan. • Identifying your needs. • Creating Solutions. • Delegating work. • Creating your Advisory Board. • How the Advisory Board has reshaped Varsity House. • Examples of the effect of VTO and the Advisory Board. Attend a Business of Strength Mentorship: http://www.strengthentrepreneurs.com Connect with Joe & Dan http://www.instagram.com/coachjoestrong http://www.instagram.com/dan_goodman78 If you have any questions shoot us an e-mail at: info@varsityhousegym.com This episode is brought to you by Varsity House Gym, a world leader in strength & conditioning. For more information on their programs go to http://www.varsityhousegym.com Thank you to everyone who listens we truly appreciate it! Please take the time to leave a FIVE STAR iTunes review. For more information please visit http://www.strengthentrepreneurs.com Full Show Notes: http://bit.ly/2uoUxpw
01:05:17
August 3, 2017
Creating Operational Freedom - Business Of Strength
Operations are all the processes that run your business. From on-boarding new clients to ordering gym supplies. Everything should have an operational procedure so it is always consistent. This will also allow you to teach these processes to other employees. Many gym owners fail to outline their business processes and wind up trying to do everything themselves. This might work for a short period of time, but not if you intend to scale your business to another level. Believe me, having to deal with every little thing that comes up on your business will be a GIANT waste of time!
01:09:08
July 20, 2017