The Boss to Boss Podcast

This week, I'm speaking with Shaun Jardine. Shaun is a seasoned solicitor, an accomplished partner at a law firm, and a skilled mediator.  Shaun introduces us to his pioneering approach to legal billing. He's the author of the new, revolutionary book, "Ditch The Billable Hour," where he challenges the traditional billing system in legal services and proposes a transformative shift towards Value-Based Pricing (VBP). 

This week, we’re joined by Millie Collier, Marketing Manager at Finally Agency, a B2B Marketing Agency that specialise in engineering and manufacturing. Millie is joining us today to share some insights and tips on how she did it. 

This week, we’re joined by Deborah Fleming, Marketing & Business Development director at Walker Morris, with over 20 years marketing experience. Deborah is joining me this week to discuss how we can use marketing strategies to sell a career within the legal industry.

This week we're joined by Jay Acunzo, author, podcaster and co-founder of the Creator Kitchen

This week we spoke with Richard Huntington, Chief Strategy Officer at Saatchi and Saatchi on the lost art of selling.

We spoke with Amelia Torode to discuss the traits that all the best strategists share, the importance of hands on channel expertise in formulating strategy, and the challenge of gaining that expertise with the proliferation of digital channels.

We’re joined by Amelia Sordell, a personal branding expert and founder of the agency Klowt, a leading personal branding agency in the UK who work with founders of tech startups to FTSE leadership teams in helping them leverage the full value of their personal brands.

This week, we're joined by Ian Jeffery, former CEO Lewis Silkin.

with International Keynote Speaker Marcus Sheridan. 

This week we spoke with B2B marketing legend, Pam Didner. Having advised many of the biggest brands in the world, including Intel, 3M, Sunstar and Cisco, Pam is recognised as one of the leading authorities on everything from sales enablement, account based marketing, sales and marketing integration and pretty much everything else involved in building a market leading B2B brand.

This week we spoke with Owen Richards, founder and CEO of Air Marketing, a telesales and marketing agency that has seen astonishing growth since its launch in 2016.

This week we spoke with Kerry Harrison, founder of the award winning Tiny Giant, an agency launched to help businesses harness the creative power of AI and other emerging technologies.

This week we spoke with Shaun Jardine, former CEO of Brethertons Solicitors, where he was a champion of change and battler of the billable hour. Since departing, Shaun has founded Big Yellow Penguin, a consultancy that advises professional service firms on their sales and marketing, with a particular focus on Value Pricing.

On the latest episode of the Boss To Boss podcast, we are joined by Chris Duddridge, VP of sales for Soroco to discuss the importance of automation, the value of bridging the gap between marketing & sales teams and the unifying trait shared by every great salesperson. 

This week we spoke with James Macfarlane, one of the UK’s leading tech entrepreneurs since his early 20s, developing a series of astonishingly high growth ventures. His principle business, PM Connect, specialises in mobile distribution for major entertainment brands like the NBA, WWE and Eurosport and has been featured in both the Times Tech track 100 and Deloitte’s UK Technology Fast 50.

This week, we met with Scott Stockwell, Editor-in-Chief for IBM Europe, to discuss how to create the perfect B2B customer journey. 

Today's interview is with Justin Welsh, a leading authority in SaaS sales having helped build over fifty million dollars of recurring revenue for 2 separate startups. 

This week we are joined by Charles Thiede, Co-founder and CEO of Zapnito, a SaaS online community platform that powers expert communities for ambitious B2B brands. 

Ryan Welmans is the Founder and CEO of Sopro, the award-winning B2B prospecting service that’s transformed email marketing from the grandad of digital to a lead generation powerhouse. As anyone who has listened to Ryan previously will know, he brings together the rare combination of deep technical expertise with a relentless commercialism.

This week we spoke with sales legend, John Maffioli. The youngest ever Director of BD at EY, John was then drawn into the entrepreneurial world where he has spent the last 6 years interviewing the UK’s greatest business leaders on CLIC and FEBE, as well as using his network to help a number of UK entrepreneurs secure investment to fuel their ambitions.

This week we spoke with Lea Turner, a LinkedIn Trainer who has absolutely dominated the platform over the the last year. Since the pandemic began, Lea has not only generated a following of nearly 100,000, but more importantly she has turned that community into 1,300 paying customers. In her interview, we spoke about the importance of developing a strong visual identity, the need for ditching “Corporate Colin” and being our true selves, and the remarkable power of reciprocity (both algorithmically and socially).

On this week's episode of the Boss to Boss podcast, we met with Ant Lavall, VP of SEO for Croud, a leading digital agency who manage the content for many of the world’s largest brands and have won countless awards for their search marketing, including Campaign’s Global Performance Agency of the Year. We met with Ant to discuss the 3 principles that define any great SEO strategy in B2B, why every B2B brand needs to invest in content creation, whether we are placing too much emphasis on KPIs and not enough on inputs.

Deanna Cioppa is Director of Strategy Services at Contently, the world's leading content marketing platform. As Director of Strategy Services, Deanna helps clients to create world-class content strategies. So who better to speak to about that very topic within B2B? We met with Deanna to discuss the importance of top funnel content strategies, why more B2B brands need to invest in content promotion and the value of understanding your audience as content consumers. 

This week we spoke with Joe Pulizzi, a man widely regarded as the godfather of modern content marketing. He's the bestselling author of Content Inc., Killing Marketing and Epic Content Marketing, which was named a must-read business book by Fortune Magazine. He's founded four successful companies, received a lifetime achievement award by the Content Council and is quite simply the authority on all things content. We met with Joe to discuss why most B2B content marketing fails, the channels you should prioritise in 2022/2023 and why your opt-in email list is your number one digital asset

Today’s interview is with a copywriter who’s been making a bit of a name for herself on LinkedIn. With a colourful style that’s earned her a significant following, not to mention the occasional temporary ban, and who Dan has personally enjoyed following more than anyone else on the platform. That copywriter is the very talented, very funny, and only occasionally offensive Jo Watson.

Today's interview is with a marketer who's been at the vanguard of innovation in B2B since before terms like "Social Media" or "MarTech" even existed. That marketer is Shane Redding, Owner of Think Direct and Strategy and Evolution Expert at B2B Marketing.

In this interview we learn about the most exciting trend within MarTech, why big bang transformation is no longer the answer, the barriers to digitisation for high value B2B products, why it’s still a case of “buyer beware” in MarTech and the modern marketing habit that makes Shane cross.

Seth Godin is the author and creator of the largest blog on the internet - Seth’s Blog, with over one million readers and seven thousand posts over the course of two decades. He’s the multi-best selling author of marketing must-reads like Purple Cow, Tribes, This is Marketing and The Purpose. As an inductee of both the Marketing Hall of Fame and the Direct Marketing Hall of Fame, Godin is a leading authority on all things marketing. We were hugely excited to chat with Seth about: mitigating the fear of standing out and being unique in a B2B space, which B2B brands are doing it right and how the Challenger sale and Permission Marketing can co-exist.

Today’s interview is with a man who knows how to bring a brand to life no matter what the market - Chris West, from Verbal Identity. Chris is a leading tone of voice specialist, and the remarkable brain responsible for fine tuning many of the world's most innovative and loved brands, from Alphabet’s Moonshot Factory to Mulberry. We met with Chris to discuss the importance of brand voice in B2B, whether brands should alter their tone from channel to channel and the degree to which ROI can be attributed to these considerations.

In this month's episode of the Boss to Boss podcast, Robert Camp joins Dan to discuss the changing nature of customer experience within professional services, the undervalued role of language and why technology isn't always the key to transformation and growth. 

In this month's episode of the Boss to Boss podcast, Georgina Holt, UK Managing Director of Acast, joins Dan to discuss the growing role of podcasting within the B2B sector, the reasons why companies should be adopting it as a channel and how to measure their success.