Skip to main content
Be a Better Marketer with Brad Parnell

Be a Better Marketer with Brad Parnell

By Brad Parnell
👋 Hi, I’m Brad Parnell, and I’m going to share insights and stories (from a digital marketing agency owner's perspective) to help motivate and inspire you on your journey to BE A BETTER MARKETER.

You’ll also get some free courses and bonuses, just for subscribing!

🚀 Let’s go!!

I build online sales funnels, create business strategy and I’m fired up about helping others achieve online success.

Join me as I document my findings and share what I’ve found that works and doesn’t work in the real world.
Where to listen
Apple Podcasts Logo

Apple Podcasts

Google Podcasts Logo

Google Podcasts

Overcast Logo

Overcast

Pocket Casts Logo

Pocket Casts

RadioPublic Logo

RadioPublic

Spotify Logo

Spotify

Marketing Problem or Sales Problem?
In this episode I discuss the difference between marketing and sales and how do identify if your business has a marketing problem, sales problem or both
14:58
August 06, 2022
🎉 40th Birthday Special Edition
We’ll, I’m 40 today! Ran a 5k and missed my best time by 40 seconds ironically! In todays episode I share 4 but life lessons in the last year I’ve learned.
12:16
July 30, 2022
🧲 Attract don’t Chase
What’s more painful than having to CHASE your dream customers down to a point of exhaustion on both sides? It’s the worst. Learn the 3 part framework on how to ATTRACT instead of CHASE in this episode.
20:21
July 27, 2022
Massive Action
In today’s episode talk about the importance of taking massive productive action towards your goals every single day.
11:43
July 22, 2022
🔥Let Your Failure Fuel Your Drive
Have you run into a wall and made mistakes or felt like a failure? Of course you have. We all have. Learn how to turn that failure into a fuel and equip yourself with two practical exercises I show you today you can add easily do to reset your mind.
12:10
July 15, 2022
⚔️ Business vs. Brand
Learn the key differences between a business and a brand and why it’s so critical you think of your business in a different perspective in this episode.
14:59
July 12, 2022
✌️2 Skills You Should Master
When you asked these two skills you will build more trust, deepen your relationships with your audience, and be happier with your business and your life.
09:20
July 11, 2022
How Do You Recover?
If you’ve ever felt overwhelmed and pulled in every direction possible, sometimes the best solution is the opposite of what we think. It’s not always just grinding harder. In this episode I’ll share some stories and tips of how to identify fatigue and activate recovery to get you refreshed and rejuvenated.
14:25
July 10, 2022
🙌🏻 10 Step Followup System
This proven 10 step formula will help you nurture your audience and get them closer to closing.
13:14
July 09, 2022
🎉 Stories of Real Change with Doug & Deborah
in this episode, I interview Doug and Deborah of Liberty Ranch USA Health & Wholeness and talk about their adventures as health coaches. Learn more about them here: https://libertyranchusa.com/
18:58
July 08, 2022
Transform How You Think About Leads
In this episode I discuss the difference between building your audience and generating leads.
11:20
July 07, 2022
🔥Strange Online Growth Hack
If you’ve ever tried to generate traffic online to get results you know it can be frustrating and expensive! After spending tens of thousands of my own dollars we found a solution I’m gonna share with you that’s working really well and might help you get results faster and deepen relationships with your current audience.
15:12
July 05, 2022
DON'T QUIT with Paul Bustamante
Listen to our interview with Paul Bustamante with Mirmar flooring solutions on his entrepreneur journey.  Paul shares his mantra of "Don't Quit" that's helped him stay in the game and see success in his business.  See the funnel we built for him and learn more here:  https://choose.miramarflooringtx.com/
24:07
June 29, 2022
🤙 The Hawaiian Mindset with Travis and Sonja
In this episode, we interview special guests all the way from Hawaii, who spent the whole day with us in a Rocket Fuel Retreat (www.Rocketfueltreat.com) and have such an amazing story to share. You can learn more about them and connect with them here: https://www.strongroadshealth.com/
27:55
June 22, 2022
The Path to Success with Areg Aghayants
Listen to the fascinating interview with this young Armenian / American entrepreneur and CEO of https://engineerinc.io/. Areg Aghayants talks about his path to success, marketing strategies that have worked and books you should listen to on your path to growth. 
25:24
June 21, 2022
Always be Learning with Kelly Toney
Meet Kelly Toney with Tranzon in this interview and Check out his funnel: https://tranzonllc.tranzon.com/alm all built in one day at www.rocketfuel retreat.com
15:11
June 09, 2022
Interview with Rick Troutt
On this episode I interview Rick Troutt of T&L Roofing and repair. We discuss how scary easy it is to become a roofer and what to look out for to make sure you don’t hire the wrong one.
15:12
May 16, 2022
Pit to Palace: Interview with William Vaughn
Learn the 4 keys to becoming unstuck with our interview with William Vaughn from Pit to Palace who just finished up a https://www.rocketfuelretreat.com/ at our studio. 
22:35
May 10, 2022
Shaun Clark: The Man Behind Go High Level
In this episode, I interview Shaun, we discuss everything from startup stories to the future of agencies as a whole.  Shaun Clark has a pretty impressive stat sheet:  CEO & Co-Founder of HighLevel, the #1 white-label marketing platform for agencies Works with more than 20,000 agency owners worldwide Founded, operated, and sold InvoiceSherpa Software developer by trade His business is the operating system for Genie Rocket that has helped us go from one-off projects to building an amazing recurring revenue model. You'll hear his passion for both small businesses AND agencies and what his unique vision is that helps both players win big.  With everything from texting, to email marketing to funnel building... it's a true business in a box that just keeps getting better. If you're interested in trying the software out for FREE, start your 2-week trial at:  https://genierocket.com/get-genie-rocket
40:53
May 09, 2022
Bad Things Are Good
In this episode, you’ll learn why “bad” is just a mindset and how you can reverse that negativity into a positive force of action. I also share some tips on how to get unstuck on ideas and will those ideas into massive action to get you on the path to massive results.
15:02
April 21, 2022
75 Hard - What I Learned
I just completed the hardest 75 days of my life and I want to share some of the lessons learned and the biggest takeaways that have given me strength discipline, focus, and clarity.
16:06
April 07, 2022
Websites vs Funnels
The new buzzword around digital marketing is the term "Funnel" or "Sales Funnel". Although this term or concept might sound new to you, it's already been around for a very long time, just in different formats. A funnel is simply getting someone from point A to point B. That's it! I've broken this podcast down into 3 sections. TECHNOLOGY, STRATEGY, AND RESULTS. Read the Blog Article: https://blog.genierocket.com/?p=sales-funnel-vs-website Start the 7 Day Lead Challenge:  https://offer.genierocket.com/7-day-challenge
17:06
March 22, 2022
6 Steps for Creating Digital Content
Digital content will help you sell at scale and position yourself as an expert quicker.  full blog post here: https://blog.genierocket.com/?p=6-steps-to-creating-digital-content  When you can create digital content or a digital product, you enter into the world of one to many instead of one to one. That's where you enter into the world of scale and faster growth. The same amount of work you'd put into delivering work to one person, you can now deliver to many, without doing any more work. Some of the most popular examples of digital content are the following: E-book Checklist Video Training Workbook The common misconception is these digital products have to be elaborate and overproduced, which is completely false. The quickest way to fail is by making it perfect and not delivering. Perfection is the enemy of progress. Once you launch your first (or 100th) digital product, you get feedback, optimize and repeat. The goal is not about the length, it really is about the problem that you're solving. I'm going to walk you through the 6 steps of how to create digital content that aids in converting visitors into leads or sales. Remember - length and depth are really not as important as focusing on the niche audience and the problem you're solving, I call it the four P's. These are really important to focus on for all your marketing content you create NOW and in the FUTURE. It's the person the problem, the promise, and the proof. Step One The first step is to map out your entire process from start to finish. Every step that you take someone through in your business, that delivers the final outcome. Step Two Circle seven areas of your entire mapped-out process that you absolutely love or where you have the highest skill level. Step Three Write out five specific problems your customers need help with, from those seven areas you circled from step two. You now have a list of 35 potential products that you can turn into digital training, a checklist, worksheet, or an E-book. Step Four Choose one of those 35 potential products that fit these three criteria below: Something you're really good at doing Something your dream customer sees as valuable Something that you're really good at, people might see you as the expert in this area and it's something you enjoy talking about. You're going to have to create a lot of content about this one thing, so if you don't have a lot to say about it, it's gonna be very short. Pick out one that you really feel comfortable talking about that, that you can answer lots of questions around that topic. Something that people think is valuable. Is this a problem big enough to solve? Are your dream customers going online and looking for how to solve this problem? (see Google Search trends here) Once you get that list of 35, digital product potentials, pick just one, and that one is something that you're good at, something you enjoy talking about, and something valuable for your audience solving a specific problem. You now have the main focus on your first piece of digital content! Step Five Decide your best communication channel. Are you better at speaking, writing, or being on video? Great at speaking = Podcast Great at writing = Blog Being on video = YouTube or Video Course Find the most comfortable medium you wouldn't mind using 3-5 times a week if you had to. Podcasting is the new radio, YouTube is the new TV and Blogging is the new News Channel. Once you create your first piece of digital content, you are going to need to promote it, modify it, promote it more, and nurture your audience. Find the channel you can really get behind and own. Over time you might cross over multiple mediums, but it's important to establish your core publishing medium first. Step Six Now you need to build a funnel or landing page to collect leads and deliver your content! For example, let's say you did that you created a digital worksheet and we want to now give that away because we're tr
14:39
February 25, 2022
Do you want the house or the tools?
When you can solve bigger problems you get bigger revenue. In this episode I talk about my journey from selling software to providing full-service solutions and some very critical lessons I learned along the way.
13:60
February 08, 2022
💕 Are You Avoiding The Marketing love Triangle?
There are three specific elements you need in every piece of communication that will help you get significant results and avoid the pain of a big fat zero on your communication efforts
09:20
February 03, 2022
Get off the sidelines bucko!
It’s time to take action on your traffic to get results in your business. Email me to tell me your committed to the process to follow the plan! Setup a google ads account, get free trial genierocket.com account and see what happens. I dare you. Email me and tell me your committed. Brad@genierocket.com
14:08
February 02, 2022
How to Get Non-Profit Leads! with Larry Johnson
Learn how Larry Johnson uses exactly what we teach to generate leads. By identifying his target audience, the channel his audience is on, and personalized automation, he shows up to consistent booked appointments on his calendar! Checkout the video here: https://youtu.be/TgvO8YufcUM - Clear Message - Lead Generator - Funnel  - Followups
37:30
January 26, 2022
The Jazz and Science of Sales
Are you a B2B company selling high ticket products or services?  Check out my interview with the B2B high ticket selling EXPERT that’s helped other businesses win millions in lifetime value clients. He shares some incredibly enlightening and actionable tips, with my favorite being, KEEP IT SIMPLE! You connect with Dan and checkout his process in his video here: https://www.salesschema.com/relationship-driven-new-business-at-scale/
27:31
January 18, 2022
The Fastest Proven Way to Grow
Learn about the OPA concept and how to implement it quickly to grow.
12:59
January 12, 2022
Monster Nation Conference with Coach Burt
The Monster Nation Conference was a HUGE success in 2021 and I got the privilege of speaking on Coach Burt's stage, alongside Brad Lee, Doug Wood, Cody Askins and many more! Here is the audio of my speech and the special link to the offer here!  https://monsteroffer.co/
41:51
January 10, 2022
How Technology Impacts Sales
Without sales, you don’t have a business!  Listen to the interview with Enrique Reyes and learn how technology can help OR hurt your success in today’s model digital business world.  Has technology made the sales place better?  Are you still using old methods and getting diluted results? 
15:47
January 08, 2022
The Only Failure Is Not to Try
Brad Parnell interviews Marilee Nies who runs a boutique design retail in Monterey, California selling hip clothes to tourists. Hear how she's managed to not only open her design shop during uncertain times but over TRIPLE her retail store size! You can find out more about her shop here: https://www.marileesdesigns.com/
20:48
January 07, 2022
You Are Created On Purpose For a Purpose!
Brad Parnell interviews Chad Free from Black Diamond Money moves and discusses, faith, habits, family, mindset, and more! Join us in the content-packed episode of insights. You're gonna love it! This is an episode from Genie Rocket Radio that now has a new home, HERE on the Be a Better Marketer Podcast! Find out more about Chad and his business here: https://www.blackdiamondmoneymoves.com/
43:30
January 07, 2022
How To Get More People To Your Website - QUICKLY!
There are 2 important strategies to drive mire people to your website. One is fast costs a little, but worth it! And the other could take years. You need to be doing both! Learn about them in todays episode. BONUS: Here is a link to the 7 day lead challenge you can start for FREE as well! https://offer.genierocket.com/7-day-challenge
12:01
January 04, 2022
What Kind of Pain Relief Are You Providing?
Today I’m going to talk about two easy and important concepts you CANNOT forget about when you are thinking about your marketing strategies.
15:21
December 25, 2021
🤖 3 Easy Steps for Your Marketing Funnel
Marketing is critical to generating new leads and technology is critical to great marketing. Today I’m gonna show you how to build a simple and effective marketing funnel with 3 easy steps.
12:51
December 16, 2021
What are Your IMPACT Words?
What you think about the most will define your life. Isn’t that wild?! In this episode I challenge you to come up with a few power house words to define your future. Let’s go!
12:24
December 09, 2021
What’s a Value Vault?
Learn how to create extreme value with your prospects
16:20
December 07, 2021
Your Core Values are What?!
How to create a healthy culture with meaningful core values!
16:56
November 17, 2021
The Speed Advantage
How quick to market mindset can help you retain customers longer and hit your goals faster.
11:51
November 15, 2021
2 Critical Ad Types
Learn the two types of ads, and what to expect from them.
08:13
November 10, 2021
TFAR Baby!
Importance of taking action daily on tasks towards your goal. Learn the TFAR acronym!
13:25
September 17, 2021
Brad Lea, Cody Askins and Coach Burt
What I learned while sharing a stage with these incredible minds…
16:32
September 15, 2021
Consistency vs Intensity
Learn why you need to consistently create content that highlights your value proposition and identifies the 4 “P’s” I explain in this episode.
11:08
August 30, 2021
Into the Storm
In today’s episode we talk about the power of storytelling and branding as well as one of the most powerful acronyms you can use in business. We also talk about one of my favorite animals, the bison.
14:60
August 27, 2021
WHO NOT HOW
have you heard of this concept? I’m blown away by how simple but powerful this one phrases to help get more things done and create freedom in your life.
10:45
August 25, 2021
Stop Chasing New…
If you’re like me you are plagued with a condition of always trying to seek new. New customers, new services, and new things. There’s nothing wrong with that as long as you have it balanced with a technique I teach you in this podcast.
08:44
August 02, 2021
Yep…We Opened a Boxing Gym!
That’s right - HIIT FACTORY is now open inside of RP-1!!! Check out www.joinhiitfactory.com
09:22
June 27, 2021
Futures NOT Features
There is nothing worse than having a stale answer to the question of “what do you” Or selling your features instead of selling the future... In this episode I teach you how to sell your FUTURES and leave your features in the dust.
11:40
June 21, 2021
Have courage and take action
An off the cuff emotional message to entrepreneurs.
07:23
April 03, 2021
The Ethical Bribe
Learn how to wake up past customers and clients with an ethical bribe and learn how to be value and not spam in the inbox.
12:47
April 01, 2021
The E8 Framework
Learn the eight things to start doing today to create an automated system for your business
11:34
March 30, 2021
The Real Secret to Generating Leads Online
I’m gonna share with you two ways to grow your business and the sure fire way to generate more leads from traffic
12:08
March 29, 2021
Why to Pause your Pivoting
The one thing keeping you from results is lack of persistence. Learn the story of not giving up through small changes.
08:54
March 27, 2021
Stop confusing your customers!
Learn how to create a clear message in a simple system that will work better for you what what you’re doing right now.
22:53
March 26, 2021
The Fortune is in the Followup
Goals don’t determine success - systems determine success and unless you have a good system in place and you’re following up like a boss you’re going to lose the game
10:10
March 24, 2021
A Cold Strategy that Works
I’m gonna share a few tips on knowing how to target your market and also a few cold email strategy tips
09:17
February 18, 2021
Are You a Digital Farmer?
How to create the right activities in your business consistently to get the right results.
07:13
February 16, 2021
2 Things You Need NOW for Sales
If you want to grow sales - listen to this!
08:17
February 10, 2021
How to Compress Time
How to compress time and increase value!
06:39
February 08, 2021
3 Words That Changed My Life
Hear the three simple but powerful words that reshaped how I approached marketing.
09:43
February 03, 2021
My 11 Year Old Knows Google Ads - Do You?
How to understand ad metrics and get in front of more people quickly.
09:50
February 02, 2021
Atomic Energy
Why daily habits are so important and the contagious energy of entrepreneurs.
10:14
January 30, 2021
Tribe, Channel, Magnet and Outcome
Get the 4 step framework that works to grow your business.
09:16
January 26, 2021
The 6 Figure Funnel
My rainy zoo trip, funnels and follow ups!
10:26
January 24, 2021
Are You Born a Leader?
Some leadership truths about leading and guiding principles to grow.
11:27
January 23, 2021
It’s Official...
Some Big Business Moves and Starting with the End in Mind.
12:32
January 20, 2021
If It Doesn’t Challenge You, it Won’t Change You
If your mission is growth and success, you need to push into the pain to the light of the other side.
12:05
January 19, 2021
What are you Chasing?
Today I discuss your business belief system, tribes and chasing the right things.
10:51
January 14, 2021
How to Move From Your Current State to Your Desired State
Learn what it means to activate your prey drive and move from your current state to a future state while helping more people achieve their goals.
13:30
January 14, 2021
What are the Core 4?
The most important 4 things you need to be thinking about every day.
05:23
January 13, 2021
Learn about the Product Value Ladder
How your best customers ascend the product value ladder where you add more value and make more money for your best clients.
05:35
January 11, 2021
Where’s My Traffic?!
The 2 Sources of online traffic, how to get more of it, and where to start taking action.
15:46
January 10, 2021
Why You Need a Website AND a Funnel
Today we talk about the difference between a digital sales funnel, and a website, and why you need to use BOTH of them for your business.
14:55
January 09, 2021
Stop Being a Want-a-Preneur and start Making Money and Scaling with guest Spencer Chamber
My guest Spencer Chambers brings the heat in this episode about growing a big business.
30:44
January 08, 2021
Why Client Gifting and Appreciation Matters with Guest James Rushing
Learn how thoughtful and personalized gifts can help you keep your clients longer, make more money AND have a happier business!
18:04
January 07, 2021
Cold Calling While Sharpening Your Axe
What a day! Our guy did a 100 cold calls and this is what we learned.
07:02
January 06, 2021
The #1 Responsibility of an Impactful Leader
Hear some of my past journey, how I got fired from my last real JOB and the most critical job of a leader.
08:45
January 05, 2021
Monetizing Relationships and a One Wheel Nose Dive Story
Business is simply monetizing relationships, and adding extreme value. Find out some of the indicators of relational success.
08:38
January 04, 2021
The Done For You Myth
Hear about the 4 wheeling off-road Adventure as well as the big myth about done for you solutions for your business.
07:21
January 03, 2021
The Secret about Grinding and an Off-Road Adventure
I’m back in action! Join me in my loud jeep to hear about relationships, an off road trip l, and why grinding might not be the right way to grow
07:46
January 02, 2021
How to Destroy the Digital Clipboard Sales Guy Mindset
The simple principle of selling by serving and how it can increase sales and decrease massive frustration.
09:19
October 18, 2019
A Sensitive Topic with an Outcome that Might Shock You
After over 10 years in branding and studying how user experience impacts results - I was shocked with what I found after this experiment.
11:50
October 07, 2019
2 Things Your Business Needs to Implement to Survive in the Age of Digital
How many one on one lunches can you have in one day? How to leverage technology to make authentic connections, and why persistence and follow-ups are key to scale in your business.
09:39
October 06, 2019
How to Define Your Big Domino and Why You Need One TODAY
Before bed podcast - so voice is pretty tired, BUT I’m continuing to daily publishing with an important focus on the domino effect.
04:57
October 03, 2019
What Does a Football Field Have to do With Your Website?
Today I discuss the power of simple websites, taking care of your lead dogs and an obscure football reference. I’m a little tired on this episode after a full day on site client web build!
06:43
October 01, 2019
Goals Don’t Determine Success...
I’ll give you some simple but proven processes to help you map out and got your goals. Whether it’s a weight goal or revenue goal you can apply this process.
09:50
September 30, 2019
Why You Need To Sell like a Doctor and Target Like a Sniper (and how to do it)
I’m gonna give you the specifics of how to laser sniper target your dream clients and how to sell them like a doctor (and why that’s important!) PLUS bonus content at the end that will surprise you.
08:43
September 29, 2019
How to Start Winning This Week(...and this month, quarter and year)
Three simple steps you can take to make sure your business is heading in the right direction. The beginning, end and messy middle.
10:53
September 28, 2019
The Future of Digital Where We Talk Podcasts, Geofencing and Showcase Results
The future of marketing and advertising pretty mind blowing - as well a podcast stat that is very surprising.
06:11
September 27, 2019
Are Websites Dead? ... Or Do We Just Need to Rethink Them?
The first episode! I’m discussing websites verse funnels AND I share a cool strategy we came up with for a local country artist that you might get some value out of.
08:29
September 26, 2019