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Brains Byte Back

Brains Byte Back

By The Sociable

Brains Byte Back interviews startups, entrepreneurs, and industry leaders that tap into how our brains work. We explore how knowledge & technology intersect to build a better, more sustainable future for humanity. If you're interested in ideas that push the needle, and future-proofing yourself for the new information age, join us every Friday. Brains Byte Back guests include founders, CEOs, and other influential individuals making a big difference in society, with past guest speakers such as New York Times journalists, MIT Professors, and C-suite executives of Fortune 500 companies.
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Augmentation or Full Takeover? Exploring AI’s Growing Presence in the Workplace

Brains Byte BackDec 17, 2021

00:00
28:27
From Ridesharing to Fractional Investing: An Entrepreneur's Journey from Latin America to the US

From Ridesharing to Fractional Investing: An Entrepreneur's Journey from Latin America to the US

Germán Rimoldi is the co-founder & CEO of Foothold, a company that empowers fractional investments in unique vacation rental properties. In this episode, Germán shares his experience of starting multiple companies across Latin America and the United States, as well as his inspiration for starting Foothold.

Nov 30, 202336:47
Podcast Hosting CEO on How Podcasting Will Expand into Everyday Communications

Podcast Hosting CEO on How Podcasting Will Expand into Everyday Communications

In today’s episode of the podcast, we speak with Patrick Hill, CEO and founder at Disctopia, a podcast hosting & streaming service dedicated to artists, podcasters, film directors, & content creatives.

Hill starts us off by sharing how he founded Disctopia after his friend asked him to burn CDs for him. This set Hill on a path that would lead him to create Disctopia which focuses on empowering content owners with transparent data and fair payments. 

Hill also talks about his history of selling mixtapes in high school. And we discuss the transition from physical CDs to streaming and digital content, followed by the rapid shift in the music industry and the rise of streaming platforms.

Additionally, Hill talks about the play on words in the name "Disctopia" and how the concept of "freedom to distribute yourself" is encapsulated in the name.

Hill then goes on to highlight how Disctopia sets itself apart from the competition, stating the fair payment practices that help it shine compared to mainstream platforms like Spotify.

We also talk about predictions for the podcasting industry, with Hill advocating that audio is the future of communication. He believes that the expansion of podcasting will evolve beyond entertainment into various communication uses. And he also believes that we will see a rise in tracking engagement thanks to AI technology.

Finally, Hill shares his future plans for Disctopia. He advocates that the company will look to expand into other industries, and plans on carrying out innovations in the distribution of audio and video content. Along with an emphasis on providing more details engagement metrics to content owners. 

Links 🔗

Our Guest🙋:

Find out more about Patrick Hill here (LinkedIn) -

https://www.linkedin.com/in/acmceo/

Find out more about Disctopia (website) -

https://disctopia.com/

Brains Byte Back 🧠👨‍💻🎙️:

Leave an iTunes review here - https://apple.co/3i60XWu

Subscribe on Youtube here - https://bit.ly/3o1M4Z3

Follow us on your favorite podcast platform here - https://bit.ly/3kTfNkY

Our Sponsor 💻☎️:

Find out more about our sponsor Publicize here - https://bit.ly/3X6p7SB

Oct 12, 202316:04
From Landlines to Smart Cities: Consumer Electronics President Shares the Evolution of Tech Demand Over 40 Years

From Landlines to Smart Cities: Consumer Electronics President Shares the Evolution of Tech Demand Over 40 Years

In today’s episode of the podcast, we speak with Ted Ko, President of Techko Group, a family-run consumer electronics company.

Ko kicks off by sharing how his father started the company in 1982, originally starting out with landline telephones and evolved into a diverse range of consumer electronics. He also mentions how, for younger generations who don’t know what landline phones are, he references the TV show "Stranger Things" to help them understand.

Ko highlights the unique aspects of his role, which involves overseeing both big-picture strategy and day-to-day operations. He describes a typical day that starts with coffee and strategic planning, emphasizing the company's commitment to achieving quarterly and monthly goals.

The conversation then moves on to how the company has branched into home and office security, office equipment, robotic vacuum cleaners, and now outdoor solar lighting. 

And Ko discusses how the company recently celebrated its 40th anniversary, marking four decades of continuous innovation and adaptation to changing consumer needs.

We then talk about smart cities, where Ko delves into Techko's role in building smart cities and their focus on sustainability. He discusses the philosophy behind their solar lighting products, which prioritize simplicity, reliability, and energy efficiency. 

Ko also shares that, for him, smart cities mean systems that operate seamlessly without constant user intervention and how that aligns with Techko’s vision.

We also dive into case studies of how Techko's products have positively impacted users' lives. 

Ko highlights the importance of Techko's pool alarms in ensuring the safety of children in homes with pools. And Ko describes the creativity of customers who have used Techko's solar lights in unconventional settings, such as boats in remote locations.

Finally, Ko explains how Techko Group differentiates itself in this crowded market by focusing on quality, thoughtful design, and alignment with personal values. And how , rather than getting bogged down by the competition, Techko prioritizes delivering genuine value to customers.

Links 🔗

Our Guest🙋:

Find out more about Ted Ko here (LinkedIn) -

https://www.linkedin.com/in/iamtedko/

Find out more about Techko Group (website) -

https://techkogroup.com/

Brains Byte Back 🧠👨‍💻🎙️:

Leave an iTunes review here - https://apple.co/3i60XWu

Subscribe on Youtube here - https://bit.ly/3o1M4Z3

Follow us on your favorite podcast platform here - https://bit.ly/3kTfNkY

Our Sponsor 💻☎️:

Find out more about our sponsor Publicize here - https://bit.ly/3X6p7SB

Oct 12, 202314:25
AI Entrepreneur on Putting Clones of Real World People into Virtual Environments

AI Entrepreneur on Putting Clones of Real World People into Virtual Environments

In today’s episode of the podcast, we are once again joined by Michael Puscar, a Serial Entrepreneur, Data Scientist, Investor, Philanthropist, and the founder of NPCx.

Longtime listeners of the show will be familiar with Puscar, as he was previously on back in February 2020. Puscar kicks of the show by giving some background on himself for new listeners and shares what he has been up to since then.

Puscar briefly introduces his background as an AI expert and serial entrepreneur and highlights that he has had three successful exits, most recently in May 2023.

Puscar then gives us an update on Ziotag, a company where Michael was the CTO, and it was a key topic of the last episode together. Michael explains how Ziotag used AI to make videos more interactive and navigable, and discusses how generative AI models like ChatGPT disrupted the industry by performing content classification. He also talks about the patent he received for a unique natural language processing engine related to video transcripts.

Following this we talk about his new focus, NPCx, and its goal to enhance realism in video games. Puscar details how NPCX's technology models characters' movements and behaviors based on real human actions. He discusses the potential for NPCx technology to create video games that resemble animated films, and raises ethical concerns regarding the use of such technology and the potential for misuse.

And finally, Puscar talks about his charitable initiatives. In this part of the interview, Puscar shares his belief in entrepreneurs giving back to the communities that support them. He talks about his initiatives supporting children, young mothers, and raising awareness about mast cell syndrome.

Links 🔗

Our Guest🙋:

Find out more about Michael Puscar here (LinkedIn) -

https://www.linkedin.com/in/michaelapuscar/?originalSubdomain=pa

Find out more about NPCx (website) -

https://npcx.ai/

Brains Byte Back 🧠👨‍💻🎙️:

Leave an iTunes review here - https://apple.co/3i60XWu

Subscribe on Youtube here - https://bit.ly/3o1M4Z3

Follow us on your favorite podcast platform here - https://bit.ly/3kTfNkY

Oct 12, 202327:52
The Art of Wooing Developers in Latam and How to Hire in an Untraditional Way

The Art of Wooing Developers in Latam and How to Hire in an Untraditional Way

In today’s episode of the podcast, we speak with Len Summa, Head of Global Sales at Acid Labs, an end-to-end software design and development firm. 

Summa kicks off by sharing why Latam talent is a strategic choice for companies looking to thrive, and how the region offers a rich pool of tech talent due to strong universities and a tech-savvy workforce.

He adds that the linguistic abilities and English proficiency of Latam talent make them ideal for global organizations, alongside how the proximity to the U.S. minimizes time zone differences, ensuring smoother collaboration.

Summa also takes time to explain the difference between the terms offshore, referring to outsourcing to countries such as India and Eastern Europe, and nearshore, highlighting Latin America as an example. 

Following this, Summa shares tips for listeners looking to hire talent in Latam, including the importance of defining needs and choosing reliable partners. And he also highlights the significance of evaluating a partner's track record for stability and quality.

We then dive into strategies to retain top talent in Latam, emphasizing workplace transparency and the value of employee contributions. And Summa discusses the work ethic and expectations of Latam talent.

Next, Summa shares success stories of how Acid Labs has made a positive impact on clients in Latin America and the U.S.

Finally, Summa shares what’s next on the horizon for Acid Labs, where he talks about the company’s growth strategy, focusing on getting better before getting bigger. He elaborates on these expansion plans, and discusses including digital experience practices and collaboration with major tech companies. And he also shares how the company evolves based on client feedback and market demands.

Links 🔗

Our Guest🙋:

Find out more about Len Summa here (LinkedIn) -

https://www.linkedin.com/in/len-summa

Find out more about Acid Labs (website) -

https://acidlabs.com/en/home/

Brains Byte Back 🧠👨‍💻🎙️:

Leave an iTunes review here - https://apple.co/3i60XWu

Subscribe on Youtube here - https://bit.ly/3o1M4Z3

Follow us on your favorite podcast platform here - https://bit.ly/3kTfNkY

Our Sponsor 💻☎️:

Find out more about our sponsor Publicize here - https://bit.ly/3X6p7SB

Oct 06, 202315:52
Understanding the Keys to Successful Cross-Team Collaboration for Those in the Creative Space

Understanding the Keys to Successful Cross-Team Collaboration for Those in the Creative Space

In today’s episode of the podcast, we speak with Meredith Bailey, Founder & CEO at StreamWork, a collaboration platform built exclusively for creative workflows.

In this episode, Bailey shares the journey of creating Streamwork and how it streamlines the creative process. We also delve into the challenges of cross-team collaboration in the creative space and how Streamwork addresses these issues.

Bailey discusses the impact of the war in Ukraine on Streamwork's team members based there, and explains how the company provided paid time off and support to ensure the safety of their Ukrainian team. 

Additionally, Bailey explains how Streamwork simplifies creative workflow management, claiming that the platform brings together three critical workflows: feedback collection, automated approvals, and project management.

She elaborates, adding that users can easily collect feedback on various creative assets, invite stakeholders for approvals, and manage projects seamlessly. Alongside, unique features, like turning feedback into actionable tasks.

You will also hear Bailey’s advice on the keys to successful cross-team collaboration, where she advocates that effective cross-team collaboration requires open communication, transparency, and goal alignment. 

She also adds that the use of creative briefs helps ensure everyone is on the same page from the start, and highlight how clearly defining roles and responsibilities, especially during the approval stage, is crucial for successful collaboration.

Towards the end of the show, Bailey outlines how StreamWork sets itself apart from the competition stating that, while there are other companies in the creative collaboration space, Streamwork stands out because it offers a full-suite creative workflow management solution, not limited to video review. Adding that its powerful workflows, including approval routing and project management, provide a comprehensive and unique solution.

And finally, Bailey talks about StreamWork’s plans for the future hinting at exciting product announcements and integrations in the pipeline for the company. One notable integration is with Slack, which enhances communication and collaboration for teams.

Links 🔗

Our Guest🙋:

Find out more about Meredith Bailey here (LinkedIn) -

https://www.linkedin.com/in/baileymeredith

Find out more about StreamWork (website) -

https://www.streamwork.com/

Brains Byte Back 🧠👨‍💻🎙️:

Leave an iTunes review here - https://apple.co/3i60XWu

Subscribe on Youtube here - https://bit.ly/3o1M4Z3

Follow us on your favorite podcast platform here - https://bit.ly/3kTfNkY

Our Sponsor 💻☎️:

Find out more about our sponsor Publicize here - https://bit.ly/3X6p7SB

Sep 22, 202321:02
Why Data-backed Lending and Data-As-Collateral Stand to Change How Startups Value Their Data

Why Data-backed Lending and Data-As-Collateral Stand to Change How Startups Value Their Data

In today’s episode of the podcast, we speak with Lauren Cascio, a Founding Partner of Gulp Data, a company helping startups use data to access capital without giving up equity.

From the conversation you will learn where the concept of data backed lending comes from, and why it was previously so difficult to carry out. 

Lauren kicks off the show by sharing a bit about her background, her role at Gulp Data and what the company does. We then talk about why now is the turning point for data backed lending, with a growing number of startups and businesses looking to extract value from their data. 

Additionally, Lauren shares how founders, who are unsure of what their data is worth, can take steps towards identifying and securing value from their data. Lauren also talks about what sets Gulp Data apart from their competitors, and why Gulp Data doesn’t shy away from competition, but infact welcomes it. And finally, Lauren opens up about what is next on the horizon for Gulp Data.

Links 🔗

Our Guest🙋:

Find out more about Lauren Cascio here (LinkedIn) -

https://www.linkedin.com/in/laurencascio

Find out more about Gulp Data (website) -

https://www.gulpdata.com/

https://www.gulpdata.com/datavaluations

Contact email here - 

swimwith@gulpdata.com

Brains Byte Back 🧠👨‍💻🎙️:

Leave an iTunes review here - https://apple.co/3i60XWu

Subscribe on Youtube here - https://bit.ly/3o1M4Z3

Follow us on your favorite podcast platform here - https://bit.ly/3kTfNkY

Sep 08, 202320:03
 The Psychology of Loyalty Apps: How Positive Reinforcement, Goal Anticipation, and the Power of Habit Influence Behavior
Aug 25, 202321:40
Instant Messaging API Startup Founder on How AI Will Change the Way we Digitally Communicate

Instant Messaging API Startup Founder on How AI Will Change the Way we Digitally Communicate

In today's episode of the Brains Byte Back podcast, we speak with Nate Macleitch, Founder and CEO of QuickBlox, a company that provides instant messaging API that allows chat and calling functionality to be added to any Android, iOS, or Web application.

From the show, you will learn insights into how QuickBlox provides real-time communication tools, including video calling and chat, for applications and websites. And Macleitch delves deep into the impact of AI on digital communication and discusses the company's vision for the future.

Macleitch starts off by sharing how he and his team identified a market gap for adding chat, video calling, and file-sharing functionalities to various platforms. He adds that the name "QuickBlox" originated from the concept of providing quick-enabling blocks of functionality that users can add to their applications.

He then highlights the transformational potential of AI in enhancing digital communication, pointing towards AI's ability to transcribe and summarize conversations, aiding users in finding pertinent information. He also talks about AI as a virtual assistant, performing tasks and providing suggestions in various scenarios, such as social networking, sales calls, and telemedicine.

Macleitch then goes on to share how the company distinguishes itself in this crowded market stating that QuickBlox stands out by offering a deployable solution within the customers' hosting environment, providing enhanced security and data control. The focus on providing enabling layers and applications, including AI-driven features, differentiates QuickBlox from companies offering basic communication functionalities.

He also shares advice for remote teams and entrepreneurs, emphasizing the importance of building the right team and utilizing existing technologies, particularly AI, to enhance efficiency and productivity.

And finally, Macleitch talks about the transformative impact of AI in communication, akin to the birth of the PC or the Internet, providing co-pilots that assist in various tasks. While also highlighting the ethical considerations regarding privacy and data security with the widespread use of AI in communication.

Links 🔗

Our Guest🙋:

Find out more about Nate Macleitch here (LinkedIn) -

https://www.linkedin.com/in/natemacleitch/

Find out more about QuickBlox (website) -

https://quickblox.com/

Read the QuickBlox Blog here - 

https://quickblox.com/blog/

Brains Byte Back 🧠👨‍💻🎙️:

Leave an iTunes review here - https://apple.co/3i60XWu

Subscribe on Youtube here - https://bit.ly/3o1M4Z3

Follow us on your favorite podcast platform here - https://bit.ly/3kTfNkY

Our Sponsor 💻☎️:

Find out more about our sponsor Publicize here - https://bit.ly/3X6p7SB

Aug 11, 202319:12
Former NSA Engineer on Best Cybersecurity Advice & Considering the Human Element in Cyber Breaches

Former NSA Engineer on Best Cybersecurity Advice & Considering the Human Element in Cyber Breaches

In today's episode of the Brains Byte Back podcast, we speak with Mike Starr, Founder and CEO at trackd, a platform that aims to simplify vulnerability management and patch management.

From this episode, you will learn about Starr’s journey from being an NSA engineer to entering the startup world. We also learn about the intriguing story behind the name trackd and how it resonates with both tech enthusiasts and non-nerds alike.

To kick off the show Starr shares how he transitioned from his role as an NSA engineer to the startup world after meeting a brilliant individual at a tech gathering in DC. This encounter led him to work on software-defined networking and eventually paved the way for founding trackd.

Starr then shares his views on some of the worst cybersecurity advice, including the misbelief in the security of air-gapped networks. He emphasizes the need for tailored security approaches that consider the specific context and needs of each organization.

Additionally, he shares the best cybersecurity advice for listeners, which according to him is understanding the problems that need solving and aligning security and IT teams' efforts. He takes it a step further and advocates that collaborative decision-making, treating humans as humans, and bridging the gap between security and IT tools are essential in this process.

Also, Starr sheds light on the significance of considering the human factor in cybersecurity breaches. He emphasizes the importance of collaboration and empathy between different teams and how vendors can contribute to fostering a more collaborative culture.

And finally shares how trackd aims to expand its network and install base, providing tools and features to eliminate vulnerabilities in enterprises. With a focus on making patching safer and more efficient by aligning it with corporate risk strategies and considering the operators' perspective.


Links 🔗

Our Guest🙋:

Find out more about Mike Starr here (LinkedIn) -

https://www.linkedin.com/in/starrmc/

Find out more about trackd (website) -

https://trackd.com/

Read the trackd Blog here - 

https://trackd.com/blog/

Brains Byte Back 🧠👨‍💻🎙️:

Leave an iTunes review here - https://apple.co/3i60XWu

Subscribe on Youtube here - https://bit.ly/3o1M4Z3

Follow us on your favorite podcast platform here - https://bit.ly/3kTfNkY

Our Sponsor 💻☎️:

Find out more about our sponsor Publicize here - https://bit.ly/3X6p7SB

Aug 04, 202318:34
Adobe's Strategic Development Manager on Why the Metaverse isn't About Monetizing Consumer Time & Attention But Rewarding it

Adobe's Strategic Development Manager on Why the Metaverse isn't About Monetizing Consumer Time & Attention But Rewarding it

In today’s episode, we speak with Chris Duffey, Strategic Development Manager at Adobe, who comes on the podcast to discuss the exciting and evolving landscape of Web 3 and the Metaverse. 

Duffey kicks off the show by giving us a brief history of the web. He takes us back to the late 90s/early 2000s which saw the birth of Web 1.0, a read-only environment. This was followed by Web 2.0, which allowed for interactions with both reading and writing, enabling sharing and expression.

He then takes us to the present day with Web 3.0, which expanded on the work of Web 2.0, focusing on co-ownership, decentralized finance, smart contracts, DAOs, and NFTs. Duffey distinguishes between the metaverse and Web 3, and in the process highlights the seven characteristics of each and their interconnectedness.

As the conversation progresses, Duffey then leads onto the interplay between Web 3 and the Metaverse. He dives deeper into the characteristics of the metaverse, including immersive 3D experiences, real-time interactions, and co-ownership of digital assets. He also emphasizes the importance of interoperability among different metaverse worlds, allowing users to transfer assets seamlessly.

With regardless to the potential for businesses to benefit from the Metaverse, Duffey advocates that the rise of the creative economy and new forms of commerce offers exciting prospects for businesses. During this part of the conversation, Duffey shares insights on the potential for businesses to co-create with consumers, leading to mutual success and community-building.

Before wrapping up the episode, Duffey shares interesting insights from his forthcoming book, “Decoding the Metaverse.” He mentions that a surprising number of NFT artwork is predominantly stored on the cloud rather than on the blockchain, posing potential risks for those investing in this technology. 

He also shares how NFTs have evolved from being investments in digital artwork to forming loyalty clubs with token gating, offering exciting possibilities for businesses.


Our Guest🙋:

Find out more about Chris Duffey here (LinkedIn) -

https://www.linkedin.com/in/chrisduffeycreativeai

Find out more about Chris Duffey (website) -

https://chrisduffey.ai/ Find out more about Chris' book -

https://www.koganpage.com/product/decoding-the-metaverse-9781398609044


Brains Byte Back 🧠👨‍💻🎙️:

Leave an iTunes review here - https://apple.co/3i60XWu

Subscribe on Youtube here - https://bit.ly/3o1M4Z3

Follow us on your favorite podcast platform here - https://bit.ly/3kTfNkY

Our Sponsor 💻☎️:

Find out more about our sponsor Publicize here - https://bit.ly/3X6p7SB

Jul 28, 202325:01
“Streaming Money as if it Were Data:” How the DeWi Ecosystem Stands to Dramatically Change the Telecommunications Industry

“Streaming Money as if it Were Data:” How the DeWi Ecosystem Stands to Dramatically Change the Telecommunications Industry

In today's episode of the Brains Byte Back podcast, we speak with Jose Torres, co-founder of LongFi Solutions, a company that deploys Decentralized Infrastructure to enable low-cost, last-mile connectivity essential for local communities.

Torres kicks off today’s show by sharing his background, including his journey from Medellin, Colombia, to the United States and his experience in aerospace engineering and the water desalination industry.

Torres also shares how the name "LongFi" originated from a protocol created as part of the decentralized wireless movement, adding that a focus on IoT led to the name "LongFi Solutions.".

Additionally, Torres educates listeners about the DeWi (Decentralized Wireless) ecosystem, and how it is leveraging blockchain and crypto tech stack for innovative wireless communication network deployment.

On this topic, he opens up about the limitations of the conventional telecommunications business model, such as high capital costs, limited profitability, coordination challenges, and slow expansion. 

He then details how the role of the blockchain and crypto tech stack can help overcome these challenges and enable disruptive and innovative ways to deploy wireless communications networks. This is then followed by examples of functioning DeWi ecosystems and blockchains, showcasing the potential of this new sector.

Before wrapping up the show, Torres shares the philosophy behind decentralization and the belief in eliminating the wall between the controlling elite and the rest of the world. 

He speaks about leveraging blockchain and crypto tech stack to create a unified ecosystem where individuals can participate in the improvement and share the profits, and he also stresses the need for cryptocurrencies and blockchains as a unifying layer in the decentralized wireless ecosystem.

And finally, Torres highlights the example of the Helium network, where antenna owners receive micropayments in real-time to provide connectivity to IoT devices, and elaborates on how cryptocurrencies enable seamless micropayments for data transmission between antenna owners, sensor owners, and end users.

Our Guest🙋:

Find out more about Jose Torres here (LinkedIn) -

https://www.linkedin.com/in/jose-m-torres-pmp/

Find out more about LongFi Solutions (website) -

https://www.longfisolutions.com/

Brains Byte Back 🧠👨‍💻🎙️:

Leave an iTunes review here - https://apple.co/3i60XWu

Subscribe on Youtube here - https://bit.ly/3o1M4Z3

Follow us on your favorite podcast platform here - https://bit.ly/3kTfNkY

Our Sponsor 💻☎️:

Find out more about our sponsor Publicize here - https://bit.ly/3X6p7SB

Jul 21, 202337:19
Breaking Geographical Barriers and Improving Social Mobility in Latin America with Remote Work

Breaking Geographical Barriers and Improving Social Mobility in Latin America with Remote Work

In today's episode of the Brains Byte Back podcast, we speak with Pablo Miller, CEO of Remoti, an end-to-end platform that allows companies to achieve their expansion needs through finding, hiring, retaining, and paying talent. 

To start the show Miller shares how Remoti is a total talent platform that connects companies with talent in Latin America, and advocates that the platform offers three main services: talent connection, talent employment, and people products. People products include retention plans, smooth onboarding and offboarding processes, and the upcoming launch of their recruitment app.

He also shares the origin story of Remoti, explaining that the initial basis of the company was established in the UK seven years ago when Miller noticed the demand for salespeople in London's fintech companies and started a small recruitment firm.

He recognized the need for a different approach and aimed to build a business that understood company culture and provided a unique service. While visiting Colombia, the country his mother is from, Miller witnessed the rise of second-generation Latin talent and the potential for innovation in the market and decided to set up operations in Colombia, serving clients from the US and UK.

The conversation then moves onto the topic of the future of remote work and innovation. With this in mind, Remoti aims to connect Latin American professionals with global companies that can offer better opportunities and development.

Miller also shares how he believes remote work promotes social mobility and breaks down geographical barriers, providing opportunities for talented individuals who may not have access to the same resources locally.

And finally, Miller shares insights on how to hire talent quickly and effectively for your business. He states that those looking to hire should consider international perspectives, local preferences, benefits, upskilling opportunities, and candidate output rather than focusing solely on universities.

Links 🔗

Our Guest🙋:

Find out more about Pablo Miller here (LinkedIn) -

https://uk.linkedin.com/in/pablo-miller-929b8825

Find out more about Remoti (website) -

https://www.remoti.io/

Blog Post - 

https://www.remoti.io/blog/how-to-recruit-fast

Brains Byte Back 🧠👨‍💻🎙️:

Leave an iTunes review here - https://apple.co/3i60XWu

Subscribe on Youtube here - https://bit.ly/3o1M4Z3

Follow us on your favorite podcast platform here - https://bit.ly/3kTfNkY

Our Sponsor 💻☎️:

Find out more about our sponsor Publicize here - https://bit.ly/3X6p7SB

Jul 14, 202317:27
MIT Instructor on How to Absorb and Retain Information to Use When You Need it Most

MIT Instructor on How to Absorb and Retain Information to Use When You Need it Most

In today’s episode of the Brains Byte Back podcast, we speak with ⁠Mark Herschberg⁠, Creator of ⁠Brain Bump⁠, an app that helps you retain what you read and hear, and an MIT Instructor.

To kick off the show, Sam opens up about how he was interested in Herschberg’s initial message to him, where he advocated that “we invest time reading and listening but it's inefficient. This is because where we read information isn't where we need information.”

On this topic, Herschberg explains in greater detail how there is a learning disconnect that often occurs when people consume information in one context but need to apply it in another. 

He then goes on to highlight the challenge of remembering valuable information from books or podcasts when it's needed most. 

To address this issue, Herschberg created Brain Bump, an app that provides just-in-time information access. It condenses key ideas from books, blogs, podcasts, classes, and talks into concise tip cards. 

Users can easily search for specific content tags, making it convenient to retrieve relevant information when needed. The app also sends daily notifications at a user's preferred time, serving as a reminder of key concepts.

Herschberg also goes on to clarify the difference between Brain Bump and book summary apps like Blinkist, advocating that while Blinkist offers simplified summaries of books, Brain Bump aims to complement various types of content, helping users better retain the information they have already consumed.

Additionally, for the content creators in the audience, Herschberg shares tips on how you can produce work that sticks in the memories of your audience. 

And finally, Herschberg talks about one of his latest articles “ChatGPT is Just a Calculator . . . Crossed with a Nuclear Reactor” and shares his predictions of what we can see develop from this technology, alongside what technology currently excites him.


Links 🔗

Our Guest🙋:

Find out more about Mark Herschberg here (LinkedIn) -

https://www.linkedin.com/in/hershey/

Find out more about Brain Bump (website) -

https://brainbumpapp.com/

Apple - https://apps.apple.com/us/app/brain-bump/id1616654954

Android - https://play.google.com/store/apps/details?id=com.brainbump&hl=en_US&gl=US

Read Mark’s article “ChatGPT is Just a Calculator . . . Crossed with a Nuclear Reactor” - 

https://www.thecareertoolkitbook.com/blog/chatgpt-is-just-a-calculator-crossed-with-a-nuclear-reactor

Check out resources from Mark’s website -

https://www.thecareertoolkitbook.com/resources

https://www.thecareertoolkitbook.com/blog


Brains Byte Back 🧠👨‍💻🎙️:

Leave an iTunes review here - https://apple.co/3i60XWu

Subscribe on Youtube here - https://bit.ly/3o1M4Z3

Follow us on your favorite podcast platform here - https://bit.ly/3kTfNkY


Our Sponsor 💻☎️:

Find out more about our sponsor Publicize here - https://bit.ly/3X6p7SB

Jul 07, 202325:55
Unlocking the Benefits of Supplements Based on Your Body's Unique Genetic Code

Unlocking the Benefits of Supplements Based on Your Body's Unique Genetic Code

In today’s episode of the Brains Byte Back podcast, we speak with Kim Ressler, Founder and CEO of SNiP Nutrigenomics, a company custom-creating supplements based on your body's unique genetic code, making it easier for you to absorb and utilize essential nutrients.

Ressler starts off by sharing her own personal journey that led her to work in the field of nutrigenomics, explaining that her health struggles motivated her to explore the connection between genetics and nutrition. 

Having worked in the field for the past five years, she shares how she recognized the complexity and cost involved in genetic mapping. 

Thus she created SNiP Nutrigenomics, which aims to simplify the process by focusing on key areas of the body and providing a single supplement that addresses an individual's specific genetic profile, thereby saving time and simplifying supplementation.

Ressler also goes on to explain that the use of "SNiP" in the name of the company refers to single nucleotide polymorphisms (SNPs), which are genetic variants that influence functions in the body. 

She highlights that SNPs can determine various characteristics, such as eye color or skin tone, and by analyzing these SNPs, SNiP Nutrigenomics identifies an individual's specific genetic blueprint and determines the nutrients they require. Ressler also talks about how her core mission is to increase awareness of the importance of personalized nutrition and prevention. 

She aims to support doctors in incorporating genetic analysis and customized nutrition into their practices. Additionally, she talks about how the company plans to conduct clinical trials and case studies to further validate its product. 

And finally, Ressler shares how the ultimate goal of the company is to provide simple, affordable, and customized solutions to the masses, reducing the confusion and overwhelming nature of the supplement market.


Links 🔗

Our Guest🙋:

Find out more about Kim Ressler here (LinkedIn) -

https://www.linkedin.com/in/kim-ressler-b13b157

Find out more about SNiP Nutrigenomics (website) -

https://www.snipnutrition.com/

Use coupon code "brains" to get a special discount when you sign up (valid for 30 days following the publication of this episode)


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Jun 30, 202320:30
Solving Misinformation and Building The Future of Intelligent Online Conversations with Social Annotation

Solving Misinformation and Building The Future of Intelligent Online Conversations with Social Annotation

In today’s episode of the Brains Byte Back podcast, we speak with Joe Ferraro, Vice President of Revenue at Hypothesis, a company striving to implement a conversation layer over the entire web that works everywhere, without needing implementation by any underlying site.

Ferraro kicks off the show by sharing how the goal of the company is to enable discussions and collaboration on various topics, similar to commenting in Google Docs but applicable to the entire web. He opens up about how this initially began as an idea in 2011 when the founder and CEO, Dan Whaley, identified a need to address misinformation on the web.

Ferraro shares how Whaley came up with the concept to facilitate conversations on source data, such as articles or research studies, to promote nuanced discussions and different perspectives. The project underwent several years of development and standardization efforts, leading to the launch of Hypothesis in 2019.

Additionally, Ferraro explains the origins of the name, advocating that it signifies the exploration of theories and the importance of bringing facts and conversations to the forefront. He also goes on to add that the site’s creative URL (hypothes.is) is both a domain hack and a nod to Iceland's progressive approach to freedom of speech and information.

Following this, Ferraro shares how Hypothesis is making a difference in the education space. He states that Hypothesis initially gained traction in the education sector, with millions of university students using the tool for collaborative reading and discussions. He also argues that students have embraced the ability to collaborate beyond traditional discussion boards, and the aim is to help them transition seamlessly into the workplace.

And finally, Ferraro wraps up the show by sharing how the company has recently entered the enterprise space, where the goal is to enable more efficient collaboration within organizations and relieve the administrative burden of using multiple tools.


Links 🔗

Our Guest🙋:

Find out more about Joe Ferraro here (LinkedIn) -

https://www.linkedin.com/in/josephmferraro

Find out more about Hypothesis (website) -

https://web.hypothes.is/

Blog Post - 

https://web.hypothes.is/blog/preparing-students-for-the-workplace-with-social-annotation/


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Jun 23, 202316:44
How VR Tech can Help Patients with PTSD Relive and Overcome their Trauma in a Safe Environment

How VR Tech can Help Patients with PTSD Relive and Overcome their Trauma in a Safe Environment

In today’s episode of the Brains Byte Back podcast, we speak with Austin Yavorsky, CEO and Co-Founder of the Landian Metaverse, a decentralized metaverse creating spaces for the community to experience a new level of immersive encounters. 


Austin shares how the company is working with a forward-thinking healthcare group to help patients with Post Traumatic Stress Disorder by allowing them to relive some of their trauma in a VR environment.

He discusses how this work was carried out, and the promising results that have come from it stating that many of the participants went from taking five, six, or seven different types of antidepressants, all the way down to just a handful or none after a relatively short period of time. 


And finally, Yavorsky talks about what else excites him the most about the Metaverse, and what is next on the horizon for Landian.


Links 🔗

Our Guest🙋:

Find out more about Austin Yavorsky here (LinkedIn) -

https://www.linkedin.com/in/austin-yavorsky-8a8966236/?originalSubdomain=co

Find out more about Landian (website) -

https://www.landian.io/

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Jun 16, 202314:24
Data Consulting Firm CTO Shares Insight on the Future of Cloud and Data Services

Data Consulting Firm CTO Shares Insight on the Future of Cloud and Data Services

In today’s episode of the Brains Byte Back podcast, we speak with Madhav Srinath, CEO and CTO of NexusLeap, a technology and management consulting firm focused on helping organizations make sense of their data and use it to make critical business decisions.

Srinath shares the story of how NexusLeap started in response to the pandemic, specifically helping food distributors consolidate data and provide insights to solve the problem of food distribution during this difficult time.

Srinath also explains the meaning behind the name NexusLeap, which reflects the company's mission to help businesses break free from what they know and take a leap into using data to drive critical decisions.

For Srinath, the "nexus" part of the name refers to the congregation of important decisions and data, while the "leap" part refers to the need to make a leap into the future to keep up with new challenges, problems, and technologies.

Additionally, Srinath shares advice for businesses looking to improve their data management practices. He suggests starting with a data audit to identify areas for improvement, creating a roadmap for data management, and involving all stakeholders in the process. 

We also discuss the future of cloud and data services. During this segment Srinath highlights the importance of cloud computing, stressing that it should be used to build only what is necessary and pay for exactly that without taking on a lot of overhead. 

He predicts that we will see an increasing number of cloud platform providers partnering with AI tech providers to create an experience for users that seamlessly integrates cloud and AI technologies.

And finally, Srinath opens up about how he and his wife share a 10-year goal to purchase large plots of land and build infrastructure to rescue as many animals as possible. Alongside their desire to facilitate better human-animal connections using technology.

Links 🔗

Our Guest🙋:

Find out more about Madhav Srinath here (LinkedIn) -

https://www.linkedin.com/in/madhavsrinath/

Find out more about NexusLeap (website) -

https://nexusleap.com/


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Jun 09, 202320:02
How Learning a New Language can Significantly Delay the Onset of Alzheimer's Disease & Dementia

How Learning a New Language can Significantly Delay the Onset of Alzheimer's Disease & Dementia

In today’s episode of the Brains Byte Back podcast, we speak with Dan Berges, Managing Director & Founder of Berges Institute, an online Spanish language school for adults headquartered in New York City.

In this conversation, Dan shares how, before the pandemic, the institute mostly comprised of in-person teaching, and had begun to dabble in online teaching in 2019, with a total of 1200 students and a large school in Chicago. 

However, since the pandemic, the institute has transitioned to work 100% online, with students in the US, the UK, Canada, and beyond. 

The school uses the Graf method, which is their self-developed style of teaching Spanish. It is a highly deductive method, meaning that they first teach the rules and then practice them, instead of an inductive method where students are expected to infer the rules from the examples.

Dan also shares the origin story of the company, stating that it first began in 2013 with a small studio on the upper side of New York City. They developed the Graf method themselves and it quickly became very popular. 

Additionally, Dan discusses the benefits of learning a new language, claiming that most research shows that it improves cognitive ability, memory, and concentration. 

He advocates that brain scans show an increase in the density of gray matter and white matter when learning another language. Alongside this, research has shown that learning a new language also can significantly delay the onset of Alzheimer's disease and dementia.

And finally, Dan shares how the institute is recruiting the use of AI in order to implement new Spanish language chatbot features for their students in order to help them learn.


Links 🔗

Our Guest🙋:

Find out more about Dan Berges here (LinkedIn) -

https://www.linkedin.com/in/dan-berges

Find out more about Berges Institute (website, Twitter + Contact page) -

https://www.bergesinstitutespanish.com/

https://twitter.com/bergesinstitute?lang=en

https://www.bergesinstitutespanish.com/contact-us


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Jun 02, 202315:29
Cyber-Security Startup Founder Shares Tips and Insights to Defend Your Business from Hackers

Cyber-Security Startup Founder Shares Tips and Insights to Defend Your Business from Hackers

In today’s episode of the Brains Byte Back podcast, we speak with Venkatesh Sundar, Founder & CMO at Indusface, a company offering web app security, WAF and SSL Certificates to keep businesses safe.

In the conversation, Sundar shares tips to help listeners defend their businesses from hackers. He starts off by stressing the importance of ensuring that all software and systems are kept up to date with the latest security patches and updates. Doing this can help to shut down any known vulnerabilities that hackers may look to exploit.

Additionally, he underlines that it's important to make use of strong access controls and authentication measures to ensure that only authorized users are able to access sensitive data or systems. This consists of measures such as two-factor authentication, strong password policies, and limiting access to only those who require it.

Sundar adds that regular security assessments and penetration testing can be effective when it comes to identifying vulnerabilities before hackers can take advantage of them. This can entail simulating real-world attacks and attempting to exploit weaknesses in the system,to find potential areas where improvement is necessary.

Alongside the above, Sundar highlights specific tactics that listeners can use to defend against ransomware attacks, such as ensuring that data backups are regularly performed and stored securely. This can help to reduce the impact of a ransomware attack by allowing businesses to restore their systems and data from a previous backup.

And finally, Sundar covers why it is important to educate employees about the risks of phishing attacks and other social engineering tactics that hackers frequently use to gain access to sensitive data or systems. 

He encourages business owners to provide regular security awareness training to make sure that employees are more knowledgeable and fully aware of the latest threats and how to avoid falling victim to them.


Links 🔗

Our Guest🙋:

Find out more about Venkatesh Sundar here (LinkedIn) -

https://in.linkedin.com/in/venkateshsundar

Find out more about Indusface (website) -

https://www.indusface.com/


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May 26, 202322:55
How Having an Impact-Driven Purpose Gives Your Startup an Edge in Attracting & Retaining Talent

How Having an Impact-Driven Purpose Gives Your Startup an Edge in Attracting & Retaining Talent

In today’s episode of the Brains Byte Back podcast, we speak with Bryan Janeczko, Co-Founder and CEO of Nunbelievable, a mission-based baked goods company striving to combat hunger in America; “one cookie at a time”.

Long-term listeners of Brains Byte Back will remember Janeczko from our episode back in 2020 titled “How Anyone Can Turn an Idea Into a Startup.” Janeczko kicks off the show by sharing what has been keeping him busy since we last spoke, and talks about his work with Nunbelievable. 

He talks about how the company has a one-for-one giving model. While he admits the one-for-one giving model is no longer unique, Janeczko argues that Nunbelievable sets itself apart as a for-purpose business that combines the best of running a for-profit business and supporting a cause that people care about. 

Janeczko goes on to add that their mission, to end hunger in America, is a major issue that everyone can get behind, regardless of their background or political affiliation.

To date, Nunbelievable's one-for-one model has provided over a million meals to those in need. Janeczko also goes into detail about the company's partnership with Feeding America, an organization that aims to eliminate poverty and reduce hunger, particularly in densely populated urban areas and communities of color.

And finally, we talk about the importance of conscious consumerism, and Janeczko shares why he believes it is important to be impact-focused and sustainable when it comes to business practices. 

Links 🔗

Our Guest🙋:

Find out more about Bryan Janeczko here (LinkedIn) -

https://www.linkedin.com/in/bryanjaneczko

Find out more about Nunbelievable (website) -

https://nunbelievable.com/


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May 19, 202324:56
How this Digital Marketplace for Used Heavy Equipment Helps Business Save Money & Improve Sustainability

How this Digital Marketplace for Used Heavy Equipment Helps Business Save Money & Improve Sustainability

In today’s episode of the Brains Byte Back podcast, we speak with Adam Lawrence, Co-Founder and CEO of Boom & Bucket, a trusted digital dealer for buying and selling used heavy equipment. 


In this episode, Lawrence kicks off by sharing how Boom & Bucket is the largest website for buying and selling used construction equipment online, ranging from tractors to bulldozers to cranes. 


He then details how the company got started, when the two co-founders, Aaron and Samir, sold a company to Caterpillar in 2017 and stayed on to help with Cat Digital Labs, the innovation department of Caterpillar. 


During this time, Lawrence was running a large payments business which he left in 2020. Lawrence and Samir met, and with Lawrence's desire to stay in e-commerce, and Samir's insights on using data to better understand the quality of the equipment being sold, the founding team started working on Boom & Bucket.


Despite the company having only been around for two years, Lawrence shares that they have achieved a lot in this short space of time. He highlights this by pointing out that they have raised a venture round in 2021 and built a team that includes a head of operations and a head of engineering. Boom & Bucket officially launched in February 2022 and since then has become one of the fastest-growing companies of its type.


Lawrence also shares the backstory behind the name "Boom & Bucket," which Lawrence advocates was chosen from a list of 50 names. The alliteration, as well as the fact that both a boom and a bucket are components of the construction equipment being sold, made it a winning name. 


Lawrence claims that they set out to build an iconic logo and brand around the name, with a red, white, and blue color scheme and a simple line drawing of an excavator that evokes movement. He explains that the goal was to build an Americana brand that would still resonate 50 years from now.


Links 🔗

Our Guest🙋:

Find out more about Adam Lawrence here (LinkedIn + Twitter) -

https://www.linkedin.com/in/aslawrence

https://twitter.com/im_asl?lang=en

Find out more about Boom & Bucket (website) -

https://www.boomandbucket.com/

Watch the “Gorge Video” Adam references here - 

https://www.youtube.com/watch?v=GA8z7f7a2Pk


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May 12, 202314:30
 Why Innovation in the Construction Industry is Key to Tackling the Affordable Housing

Why Innovation in the Construction Industry is Key to Tackling the Affordable Housing

In today’s episode of the Brains Byte Back podcast, we speak with Mateo Zimmermann, Investment Manager at CEMEX Ventures, a company that invests in innovative construction startups aiming to foster the construction revolution.

Zimmermann shares how the company started in 2016 with the idea of partnering with top minds and entrepreneurial spirits to bring innovation to the construction industry, which is lagging behind other industries. They also aimed to capture most of that innovation and change the productivity gap in the industry.

During the conversation, Zimmermann discusses the challenges faced by young people in finding affordable housing. He notes that in many countries, including Spain where he is from, the culture is to buy a home rather than rent, and young people are struggling to afford even renting a place due to the high costs. This leads to uncertainty for the future and delays in pursuing careers and personal lives.

Zimmermann advocates that the solution is more housing, but he also notes that the problem goes deeper, with the construction industry contributing to almost 30% of CO2 emissions, making climate action and sustainability a critical issue for the industry to address.

Mateo discusses the various ways that CEMEX is tackling this issue, including focusing on new construction materials with a lower carbon footprint. He draw on an example from one of their portfolio companies which uses plastic waste in concrete to create a sustainable landfill where the waste is buried into the structure of buildings or different elements of the construction. 

Another focus is on carbon capture utilization and storage, which involves capturing CO2 emissions and finding ways to process, store, or utilize them. 

And finally, Zimmermann speaks about the future of the construction industry, where he talks about how they are exploring the use of automation and robotics in construction, which could increase productivity and reduce labor costs.

Links 🔗

Our Guest🙋:

Find out more about Mateo Zimmermann here (LinkedIn) -

https://www.linkedin.com/in/mateozg/?locale=en_US

Find out more about CEMEX Ventures (website) -

https://www.cemexventures.com/


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May 05, 202335:21
How Predictive Data Mining Can Help Forecast the Online Behavior of Consumers

How Predictive Data Mining Can Help Forecast the Online Behavior of Consumers

In today’s episode of the Brains Byte Back podcast, we speak with Walter Paliska, Walter Paliska, Vice President of Marketing at dotData, a company that democratizes the use of AI and Machine Learning by making it simple for organizations to leverage the power of their data through fast, unique, and easy-to-use tools.


In this episode, we discuss the company's origin story, its target customers, and the solutions it offers. We also explore predictive data mining and how it helps businesses leverage historical data to make accurate predictions about future events.


Additionally, Paliska shares how dotData was founded as a spin-off from NEC Corporation in Japan in 2018, after the company's CEO and founder, Ryohei Fujimaki, noticed that his team of data scientists would spend an inordinate amount of time on the feature engineering process. Since this was the most time-consuming and manual part of the data science process, Fujimaki turned to automation to solve this problem, giving birth to dotData.


Links 🔗

Our Guest🙋:

Find out more about Walter Paliska here (LinkedIn) -

https://www.linkedin.com/in/walterpaliska/

Find out more about dotData (website) -

https://dotdata.com/


Brains Byte Back 🧠👨‍💻🎙️:

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Apr 28, 202315:54
Customer Engagement Tech Startup’s VP of Sales Shares Secrets to Omnichannel Sales Success

Customer Engagement Tech Startup’s VP of Sales Shares Secrets to Omnichannel Sales Success

In today’s episode of the Brains Byte Back podcast, we speak with Sean Whitley, Vice President of Sales, Americas at Mitto, a leading provider of global, omnichannel communications solutions, supporting business growth with advanced customer engagement technology. 


From this episode, you’ll learn why active listening is vital in order for sales success and how it can give you ammunition to sharpen your value proposition. Whitley also covers how you can measure the effectiveness of omnichannel communications and track ROI, alongside best practices for training and empowering sales teams to effectively communicate with customers across all channels.

Whitley also talks about the podcast that he co-hosts and co-created, The Two Sales Guys, and how the often-overlooked dark side of sales on mental health, served as a driving force to create the podcast. Additionally, he shares advice for listeners who are considering starting their own podcast.


Links 🔗

Our Guest🙋:

Find out more about Sean Whitley here (LinkedIn) -

https://www.linkedin.com/in/whitleysean/

Find out more about Mitto (website) -

https://www.mitto.ch/

Find their The Two Sales Guys here - 

https://podcasts.apple.com/us/podcast/the-two-sales-guys/id1539596883


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Apr 21, 202322:10
From 20 Billion Now to “29 billion by the End of the Year:” API Startup CEO on the Rise of Connected Devices

From 20 Billion Now to “29 billion by the End of the Year:” API Startup CEO on the Rise of Connected Devices

In today’s episode of the Brains Byte Back podcast, we speak with Rakshith Rao, Co-Founder and CEO of APIwiz, a low-code, API automation platform allowing developers to build and release reliable APIs quickly.

During our conversation, we discuss what an API Driven economy is, how to tell if your API portfolio is well managed, and some API security tests you should be using. We also go into how APIwiz first started and the story behind the company’s name.

Links 🔗

Our Guest🙋:

Find out more about Rakshith Rao here (LinkedIn) -

https://in.linkedin.com/in/rakshithgrao

Find out more about APIwiz (website) -

https://www.apiwiz.io/

Find their blog post here - 

https://www.apiwiz.io/resources/blogs/7-questions-to-ask-yourself-for-top-api-security


Brains Byte Back 🧠👨‍💻🎙️:

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Apr 14, 202321:40
Database CEO on Why Moving to a "State Transition Database" is like Taking the Red Pill in the Matrix

Database CEO on Why Moving to a "State Transition Database" is like Taking the Red Pill in the Matrix

In today’s episode of the Brains Byte Back podcast, we are joined by Dave Remy, CEO of Event Store DB, an open-source state-transition database, designed for businesses that are ready to harness the power of event-driven architecture.

You will learn why Dave advocates that we need a new category of database now and what makes this type of database different. Alongside this, we discuss how you can leverage the event store platforms to drive growth, efficiency, and innovation. And finally, he shares some practical ideas and pitfalls of a data engineer when implementing event storage databases.

Links 🔗

Our Guest🙋:

Find out more about Dave Remy here (LinkedIn) -

https://www.linkedin.com/in/daveremy

Find out more about Event Store DB (website) -

https://www.eventstore.com/


Brains Byte Back 🧠👨‍💻🎙️:

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Our Sponsor 💻☎️:

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Apr 07, 202320:60
How this Entrepreneur Turned Misfortune into Opportunity When a Move Across the World Didn’t Work Out

How this Entrepreneur Turned Misfortune into Opportunity When a Move Across the World Didn’t Work Out

In today’s episode, we speak with Agnieszka Wilk, the CEO of Decorilla, a company using technology to democratize top-quality interior design services.


In the episode we cover: 

  • How the company began after Agnieszka moved to South Korea, hoping to continue her career in finance, but instead faced discrimination as a woman and a foreigner. 

  • How she used a company name generator website to create the name, and why she fell in love with the idea of Decorilla as the name of her company.

  • How the company uses 3D & VR realistic design concepts and highlights what technology it plans to incorporate moving forward, in order to expand its services.

Links 🔗

Our Guest🙋:

Find out more about Agnieszka Wilk here (LinkedIn) -

https://www.linkedin.com/in/agnieszkawilk

Find out more about Decorilla (website) -

https://www.decorilla.com/


Brains Byte Back 🧠👨‍💻🎙️:

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Find out more about our sponsor Publicize here - https://bit.ly/3X6p7SB

Mar 31, 202317:08
What is Banking as a Service and How You Might be Using it Already Without Knowing
Mar 24, 202318:46
How Educating Clients by Creating Games in the Metaverse Can Help You Gain a Business Edge
Mar 17, 202323:12
How the Cannabis Industry Mirrors the Tech Startup Ecosystem & the Hurdles this Budding Industry Faces
Mar 10, 202315:20
Marketing Author Discusses “Banner Blindness” and the Future of Privacy & Tracking on the Internet

Marketing Author Discusses “Banner Blindness” and the Future of Privacy & Tracking on the Internet

Historically speaking, sales and marketing have suffered from negative stereotypes thanks to salespeople using unethical, questionable tactics. And even in today’s modern world, you’ve probably heard of “Bro Marketing” which is considered the use of manipulative marketing tactics that put someone in a vulnerable state and pressure them into making a purchase decision.

Well, for those who want to boost their sales and marketing results, and do it the right way without losing sleep at night. This episode is for you because, in today’s episode of the Brains Byte Back podcast, we speak with Chris Smith, author of The Conversion Code, a book that provides a step-by-step blueprint for increasing sales in the modern, Internet-driven era.

In the episode we cover:

  • How Chris developed his career in sales and marketing
  • What pushed him to create his business Curaytor
  • What inspired him to write the conversion code
  • Interesting insights from the book that will give you a taste of what you can expect
  • Why he believes doing what you love is more important than chasing money
  • The potential eradication of cookies on the internet
  • His new project – Business Legends

Links 🔗

Our Guest🙋:

Find out more about Chris Smith here (LinkedIn) -

https://www.linkedin.com/in/conversioncodechris/

Find Chris’ Instagram here -

https://www.instagram.com/chris_smth/?hl=en

Find out more about Curaytor here -

https://www.curaytor.com/

Find out more about The Conversion Code here -

https://www.theconversioncode.com/

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Mar 03, 202325:16
Using Digital Tools to Enhance Real-Life Connections Among Travelers, Explorers, & Digital Nomads
Feb 24, 202320:24
From Sustainable Timber to Conflict Free Diamonds, How Blockchain Technology is Positively Impacting Supply Chains

From Sustainable Timber to Conflict Free Diamonds, How Blockchain Technology is Positively Impacting Supply Chains

When the subject of blockchain technology comes up, it can be easy to get swept away with headlines focusing on cryptocurrencies such as Bitcoin and Ethereum. However, this technology holds far more value than underpinning cryptocurrencies, and in this episode, we will explore how blockchain technology is being used to create a fairer, more sustainable world.

To discuss this, we spoke with Chris Georgen, Founder & Managing Director of Topl, an impact-focused, ESG-first company that helps corporations track, tokenize, and transact positive impact.

In this episode, we cover:

  • How Topl first began
  • Where the name Topl came from and what it represents
  • How Topl is having a positive impact when it comes to tracking supply chains
  • What excites Chris the most regarding the impact Blockchain technology will have on our future as a society
  • What is next on the horizon for Topl?

Links 🔗

Our Guest🙋:

Find out more about Chris Georgen here (LinkedIn) -

https://www.linkedin.com/in/chrisgeorgen

Find Topl's Twitter here - 

https://twitter.com/topl_protocol

Find out more about Topl here (website) -

https://www.topl.co/

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Feb 17, 202321:05
Why Creating an Emotional Connection is More Effective than Flaunting Success in Video Marketing

Why Creating an Emotional Connection is More Effective than Flaunting Success in Video Marketing

There is no doubt that you've probably seen adverts from coaches and influencers across the internet and on social media, that try to persuade you to buy their courses, sign up for their newsletter, or follow them by flaunting their successful lifestyle. However, the effectiveness of this tactic is questionable.

In today's episode, we are going to understand what it truly takes to increase conversions and sales using video marketing, alongside why it is so important to use an emotional connection in your videos.

To do this we sit down with Orlando J. Gomez, the founder of the video production company Stellar Lense Productions, a video strategy expert that specializes in visual storytelling for businesses, and has worked with companies such as Uber, Baskin-Robbins, Dove, and Samsung, as well as hundreds of small businesses across America.

In this episode, we cover:

  • How Orlando first got into video production from a young age.
  • Why he believes it can be ineffective to try and influence your audience by creating a desire for your success and lifestyle
  • What steps entrepreneurs and business owners can take in order to get better conversions from video marketing
  • The role an emotional connection plays when trying to attract followers and clients
  • How listeners can pick the right platforms for their videos

Links 🔗

Our Guest🙋:

Find out more about Orlando J. Gomez here (LinkedIn) -

https://www.linkedin.com/in/orlandojgomez

Find out more about  Stellar Lense Productions, and their unique offer for Brains Byte Back listeners, here (website) - https://www.stellarlenseproductions.com/brains

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Feb 10, 202323:53
AI-Driven News Aggregator Examens Language and "Ghost Revisions" to Identify Propaganda

AI-Driven News Aggregator Examens Language and "Ghost Revisions" to Identify Propaganda

In our modern world of fake news and misinformation, it can be hard to know whether the news story you are reading is real or propaganda designed to influence your opinion. However, thanks to AI we are now close to identifying how trustworthy the news in front of us really is.

To discuss this, we are joined by Garry Paxinos, CTO at NetTALK, an easy-to-setup and use, lowest cost voice over IP (VoIP) home phone service.

In addition to the work NetTALK is doing, Garry also discusses an app he has helped build called NOOZ.AI, an AI-driven news aggregator that analyzes the news using natural language processing and machine learning to empower readers to uncover bias.

In this episode, we cover:

  • How NetTALK began
  • What is the story behind the names NetTALK and NOOZ.AI
  • How NetTALK has branched out into the maritime cruise ship industry
  • How NetTALK differentiates itself from the competition
  • How NOOZ.AI works to spot propaganda styles and “ghost” edits
  • What’s next on the horizon for NetTALK and NOOZ.AI

Links 🔗

Our Guest🙋:

Find our more about Garry Paxinos here (LinkedIn) -

https://www.linkedin.com/in/garrypaxinos/

Find out more about NetTALK here (website) - https://nettalkconnect.com/

Find out more about NOOZ.AI here (website) - https://nooz.ai/

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Feb 03, 202318:42
How AI Can Improve the 25% Outcome of an Operation that Depends on a Surgeon’s Skill

How AI Can Improve the 25% Outcome of an Operation that Depends on a Surgeon’s Skill

According to Ruchi Thanawala M.D., M.S., Co-founder of Firefly Lab, an educational data management system (platform) for tracking medical, clinical, and procedural performance, 234,000,000 are performed every year, and the skill of a surgeon accounts for 25% of the overall outcome of the surgery.

With this in mind, we spoke with Ruchi to understand more about the work Firefly Lab is doing to bring quantitative data science into medical and surgical education.

In this episode, we cover:

  • How FireFly Lab began
  • The story behind the name FireFly Lab
  • How advances in AI to power educational platforms, stand to change the way surgeons are trained
  • How a more personalized approach to surgeons’ training, with performance tracking and feedback, can improve the overall results of their preparation
  • How virtual reality can be used to enhance surgeons’ training
  • What’s next for FireFly Lab

Links 🔗

Our Guest🙋:

Find out more about Ruchi Thanawala here (LinkedIn) - https://www.linkedin.com/in/ruchi-thanawala-2ab677219/

Find out more about Firefly Lab here (website) - https://www.fireflylab.org/

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Jan 20, 202326:01
Why a Remote Work Candidate’s Passions Are as Important as Their Skills

Why a Remote Work Candidate’s Passions Are as Important as Their Skills

Episode Description below⬇️

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While remote work comes with many benefits, it can be hard for employers to create an environment that fosters a sense of belonging that encourages employees to stick around.

In today’s episode of the Brains Byte Back podcast Eugene Garla, VP of Talent at Index, a company building a global talent platform of vetted full-time remote engineers, joins us to discuss how enterprises can stop treating tech talent like handymen, and make them loyal in the long term.

In the episode Garla shares why employers need to shift their perspective when it comes to remote work, advocating that no longer is this working style strictly for digital nomads traveling the world.

Instead, he argues that those who work remotely should be seen as equal to other types of employees and that the only difference, for many, is the fact that they do not go to an office.

Garla also encourages those looking to hire remote workers to be transparent with their job advertisements.

He highlights that promising tech talent can be discouraged when jobs advertise themselves as remote but instead offer hybrid work with the expectation that they regularly come into the office.

Additionally, Garla explains why it is important to take into consideration the passions and interests of the tech talent you are interviewing to understand what drives them, instead of primarily looking at their skills.

As Garla puts it not all developers are passionate about crypto and making another coin.

And finally, Garla, who speaks four languages, shares advice and tips on how to learn a new language.


Jan 06, 202329:36
Serial Entrepreneur Shares 3 Key Ingredients for a Great Startup Name

Serial Entrepreneur Shares 3 Key Ingredients for a Great Startup Name

Episode Description below⬇️

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How do founders come up with startup names? And what makes a great startup name?

Well, if you are feeling lazy, you could use a startup name generator. However, if you want something that will really make an impact, then you will want to hear this. 

Because in this episode of the Brains Byte Back podcast, Jason Keck, CEO & Co-Founder of Broker Buddha, a startup using online smart forms to speed up insurance applications and renewals, joins us to share what he believes to be the three ingredients needed to create a fantastic startup name. 

Additionally, Keck, who previously held the role of Shazam’s Head of Business Development, shares his backstory, and how he made the switch from working at Tumblr to co-founding Broker Buddha.

He goes into detail about why he was inspired to help create Broker Buddha after members of the co-founding team experienced the slow and inefficient processes of submitting insurance information for a previous startup. Where information was passed back and forth via PDF files and other archaic data capture tools. 

Keck and the team saw how the insurance industry desperately needed new, online tools for collecting information from their clients, and decided they would find a solution. Thus, Broker Buddha was born.

Keck also talks about The Enlightened Agent, a podcast he hosts on behalf of Broker Buddha, where they are currently exploring diversity and inclusion in the insurance industry. 

And to close the show host Sam Brake Guia and Keck discuss their shared love for his home city of New Orleans. 


Dec 23, 202219:51
What's a Latam 'VCable' Startup and Why are Mexico and Brazil Key to Creating One?

What's a Latam 'VCable' Startup and Why are Mexico and Brazil Key to Creating One?

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With a population of over 331 million, the US is a great market to create a startup, giving founders the opportunity to build a booming company without ever having to leave the country.

However, for founders in smaller countries, particularly in the Latam region, where all but two countries have a population of 50 million or lower, building a wildly successful startup and staying put, isn’t always an option.

In today’s episode of the Brains Byte Back podcast, we speak with Sacha Spitz, General Partner & Co-Founder of Newtopia VC, a hands-on venture capital firm focusing on startups in the Latam region, to find out what it takes to build a thriving startup in this corner of the globe.

During the interview, Spitz describes how he believes the Latam startup ecosystem is still in its early stages. He also shares how this belief inspired him and his fellow co-founders to create Newtopia VC, to support the new generation of Latam founders that aim to build a better reality for the region and the world.

Spitz also talks about the influence of unicorns from different countries, such as Mercardo Libre in Argentina or Rappi in Colombia, and their impact on the new generation of entrepreneurs in the region today.

Additionally, Spitz shares why Mexico and Brazil’s founders have a head start, as he advocates that these entrepreneurs have the possibility to build an incredibly successful startup, without ever branching into another country, due to the size of their markets.

However, he goes on to explain that, for Latam entrepreneurs from outside these two countries, it is essential to break into at least one of these markets, in order to build a big “VCable” company.

And finally, before wrapping up the show, Spitz shares advice for young startups looking to get the attention of VCs.

Dec 09, 202226:21
Cybersecurity Founder Praises Positive Messaging Over Fear-Based Tactics as Key to Growth

Cybersecurity Founder Praises Positive Messaging Over Fear-Based Tactics as Key to Growth

Episode Description below⬇️

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One week before the pandemic hit, unaware of what was about to take place worldwide, Taylor Hersom quit his job as a Chief Information Security Officer for a local firm in Austin, Texas in the hopes of finding a similar position elsewhere.

Between working at Deloitte where he advised Fortune 500 companies on compliance and security tactics, and his more recent position at the local firm, Hersom didn’t anticipate finding a new job to be a difficult feat.

However, as the pandemic set in, his interview offers dried up, and he turned to UpWork in pursuit of a job. In the beginning, he applied for as many posts as he could find in order to build up his review score.

He began taking on clients and quickly realized that startups needed a lot of help with security and compliance, and he knew this could become a genuine business for him. But what he didn’t realize was just how in demand his services would be.

As time went on, Hersom moved away from UpWork and took on staff to build a team in order to meet demand. Shortly after this, on January 1, 2021, his new company Eden Data was born.

In today’s episode of the Brains Byte Back podcast, Hersom, CEO and Founder of Eden Data, shares how the team has grown in such a short period of time by taking a positive approach to security instead of the traditional fear-based approach.

In other words, instead of securing customers using fears tactics such as telling prospects if they get hacked they will be fined, receive bad PR, or be hated, Hersom advocates that strong security can show prospects that you care about them and their data, which can successfully close more deals.

Hersom also shares how their subscription approach to security and compliance has helped them stand out in this market, allowing them to scale alongside the startups they work with.

Nov 25, 202219:14
Cloud Solutions Founder on Why an Ideal Engineering Team is Like an Army Battalion

Cloud Solutions Founder on Why an Ideal Engineering Team is Like an Army Battalion

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If you’ve ever wondered what it takes to build a world-class software engineering team, then this is the episode for you.

In today’s episode of the Brains Byte Back podcast, we speak with Sashank Purighalla, Founder and CEO of BOS Framework, a complete solution to build, migrate, and manage cloud applications and environments.

Purighalla talks about his backstory, explaining how he came to the US in 1999 to study for a masters in robotics, but ended up staying, and has since lived in Alabama, Philadelphia, and now resides in Nashville.

He also opens up about why he decided to pick Nashville as a base to launch BOS Framework over other cities he considered, such as Denver, Raleigh, and Austin.

Additionally, Purighalla shares how BOS Framework was able to reduce one client's spending from over $1 million to $200K, thanks to the cloud solutions company powering its infrastructure.

Moreover, Purighalla breaks down his perspective on the psychology that motivates engineers, and shares examples of how to motivate them to be as happy and productive as possible in their work and output.

One example of this is the idea that they need to work on something they feel is larger than themselves.

Purighalla likens a team of engineers, when united by an overarching goal, to that of an army battalion with a strong sense of camaraderie and drive to achieve something bigger. He argues this is a vital factor in order to build a strong engineering team.

And finally, Purighalla shares why engineers love problem-solving and how encouraging this is important in order to motivate and develop a strong team of engineers.

Nov 11, 202222:33
Biotech CEO Reviews the Efficacy of Ketamine, MDMA & Psychedelic Therapy for Mental Health

Biotech CEO Reviews the Efficacy of Ketamine, MDMA & Psychedelic Therapy for Mental Health

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According to The NewYorker, ketamine therapy is going mainstream, as the drug has been shown to help people suffering from anxiety and depression.

Moreover, evidence that this drug can help those suffering from mental health issues has been very promising, as stated in the National Library of Medicine, with results showing a significant improvement in depression, anxiety, and the severity of illness after ketamine treatment.

But here at Brains Byte Back we want to understand how this drug is being used and how it stands so to impact the future of treating mental illnesses, so we spoke with Dr. Tiago Marques, CEO at Pasithea Therapeutics, a biotech company at the forefront of research solutions to the world’s mental health problems.

In today’s episode, Marques tell us how Pasithea first started, and shares some insights into day-to-day research at the company.

He also explains how mobile clinics and controlled ketamine infusion work. Alongside, how effective is ketamine for treating PTSD, depression, and other similar issues.

And finally Marques shares some interesting trends in the medical space using psychedelics, and explains what are the legal implications of working in the psychedelic space in the US right now.

Oct 28, 202223:32
How Opening a Burger Shop Brand Inspired This Entrepreneur to Create an Immersive Training Startup

How Opening a Burger Shop Brand Inspired This Entrepreneur to Create an Immersive Training Startup

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In 2014, Jose M. Azares established a boutique burger shop brand that would later expand to three locations across Alberta, Canada. Due to the high turnover rate in the hospitality industry, Azares was constantly taking on new hires.

When taking on new starts, they would take part in shadow training from day one to day seven, when they would be considered self-sufficient and no longer needed guidance.

However, Azares saw this conventional method of training as ineffective and recognized that many new starts were unhappy with it, but did it anyway because they wanted the job.

After leaving this venture behind, Azares set out to create a new business to change the way companies carry out training.

Inspired by the immersive training that pilots go through, Azares decided to create NIDUM, a company that produces immersive training programs for businesses across all industries.

In today’s episode of Brain Byte Back, we are joined by Azares to discuss why he believes immersive training is a vital next step for businesses everywhere when taking on new hires, alongside what industries he sees benefiting the most from this new type of training.

Additionally, Azares walks us through, step by step, how a user would use NIDUM’s training program and what the process looks like.

Oct 14, 202220:19
How the XaaS Economy Stands to Increase Sustainability and Eradicate Planned Obsolescence

How the XaaS Economy Stands to Increase Sustainability and Eradicate Planned Obsolescence

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Less than 9% of the 300 million tonnes of plastic produced every year is actually recycled. In order to change this, we must first see a change in consumer behavior.

In today’s episode of the Brains Byte Back podcast, we explore how the Everything as a Service (XaaS) economy stands to be a vital tool to create a more sustainable society, alongside how this economy is impacting consumer culture on a wider level.

To do this we are joined by Lincoln Lincoln, Head of Global Sales & Customer Success at CloudBlue.

We kick off the show by discussing the rise of subscription services, and Lincoln shares the example of Stellantis, a global automaker that he claims generates 20% of its revenue from subscription services for its cars.

With this new approach to a subscription-based model, Lincoln argues that the days of buying a car with a one-time purchase and watch it depreciate as you drive it out of the forecourt are over.

He also shares how features in cars are now sold as subscriptions, such as BMW announcing that heated seats can now be used as a pay-as-you-go service, so you can turn it on during winter, and off during the summer. Meaning you only pay for what you want, when you want it.

Additionally Lincoln highlights how the XaaS economy is raising our expectations and demands as consumers.

He draws on the example of the exercise bike company Peloton, and advocates that no longer do we buy a simple exercise bike, but we now expect this bike to challenge our fitness goals and produce content that motivates us.

And finally, we discuss how subscription services stand to increase sustainability by encouraging the production of products that stand the test of time, and discourage models such as planned obsolescence.

Lincoln advocates that this is because in this modern economy, rather than selling a product as a one-time purchase, when it is sold as a subscription, the consumer benefits because they pay as they go, and the manufacturer is encouraged to create an asset or product that works for as long as possible.

Sep 30, 202227:42
The Cleaning Solutions Startup Killing Viruses & Bacteria with Only Salt, Water, and Electricity

The Cleaning Solutions Startup Killing Viruses & Bacteria with Only Salt, Water, and Electricity

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If you’re on TikTok, there is a chance you may be familiar with a trend known as "product overload." According to Insider, it is a trend that involves mixing cleaning chemicals in sinks and toilets to create "mesmerizing" visual results, but experts say it could be damaging to the environment.

Well, according to Dan Lawson, Co-Founder & President Of Business Affairs at Viking Pure Solution, a company that produces patented e-water, nontoxic solutions and cleaning products, you don’t need a “product overload” to harm the environment when using cleaning products.

To better understand how our everyday cleaning products are impacting the environment, our health, and how Viking Pure’s cleaning products stand to make a difference, we sat down with Lawson to discuss this in today’s Brains Byte Back episode.

In the episode, Lawson shares that normal chemical products have a multitude of ingredients with colors, fragrances and soaps that are added, which can damage surfaces over time.

However, Lawson argues that Viking Pure’s products are far more minimalist and walks us through how its machines are capable of taking salt (sodium chloride), mixing it with water, and combining it with electricity in a very specific way to create the company’s cleaning solutions.

We also discuss how Viking Pure’s solutions can help the environment not only by stopping harmful chemicals from being released into it, but also by reducing packaging, and carbon footprint.

And finally Lawson shares some case studies of how their products have helped clients and customers so far, alongside the story behind the name Viking Pure.

Sep 16, 202224:53
Wellness Startup Co-founder on Music as a Primary Modality to Treat Mental Health Issues

Wellness Startup Co-founder on Music as a Primary Modality to Treat Mental Health Issues

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In 2011, Aaron Labbé was diagnosed with Bi-polar 1 Disorder, after over a year of un-diagnosed mania and psychosis that caused a number of lasting scars in his life.

In February 2012, he was forcibly hospitalized for the first time and kicked out of the music conservatory he was studying at. His life has never been the same since.

That hospital experience itself was traumatizing, as he had a doctor tell him to cope with the fact that he couldn't finish school, wouldn't be able to keep a professional job, and should ultimately settle into a more passive lifestyle.

Before this experience, his dream was to be a professional musician - but at that point, he decided to dedicate his life to creating a more empathetic mental health system. As a result, Labbé co-founded LUCID, a startup with a mission to turn music into medicine.

He now works as the team’s CTO and has spent the last 4 years working tirelessly to turn music into a validated medicine for mental health.

In today’s episode, we sit down with Labbé to discuss some of the research they are working on, what it entails and what it has demonstrated so far.

We also explore how psychedelics play a role in the work LUCID does. Alongside, the legal implications of working in the psychedelic space as a startup in Canada. And finally, Labbé shares what is next for the therapeutic music startup.

Sep 02, 202218:54
NatGeo Brain Games Creator Shares the 3 Key Ingredients for Making an Impact with Audiences

NatGeo Brain Games Creator Shares the 3 Key Ingredients for Making an Impact with Audiences

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When the pandemic hit, Jerry Kolber, co-creator of National Geographic's Brain Games and Netflix’s Brainchild, alongside his producing partners discovered they had two things at hand, a lot of time and a lot of ideas.

As a result, they used the ideas they had for their future TV projects and created “Who Smarted?”, a podcast for curious 6 to 10-year-old kids, using narrative, humor, and fun to teach science and history.

The podcast became a huge success a later went on to receive 4 million organic downloads in a year.

In today’s episode, we sit down with Kolber and discuss how his work in theater doing off-broadway theater started his career in content creation, which later moved into the space of television.

Kolber shares how, when they started the podcast, it took a while before they built up a listenership. So much so that initially they feel like they were creating a podcast for nobody.

We also explore why Kolber advocates that the show has been a success because it is mission driven, passion drive and quality driven. Alongside why you need to offer a unique point of view, something useful for your audience, and a high level of quality in order to create a hit show.

Kolber also explains why finding your niche is so important for podcast success and why niche media mentions create a larger bump in listenership than mentions in broader, more well-known publications or outlets.

And finally, Kolber shares his experience on the Palmetto Debate Squad with US Supreme Court member Ketanji Brown Jackson, when the two were in high school together.

Aug 19, 202232:57
How to Incorporate & Operate a US-based Company Remotely as an International Founder

How to Incorporate & Operate a US-based Company Remotely as an International Founder

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In a number of past episodes on Brain Byte Back, we have focused on what it is like to live as a digital nomad, and solutions to tackle the challenges of the new decentralized workforce, but in today’s episode we will be tackling a novel topic related to this new, online, borderless world of work and business.

Because in today’s episode we will be speaking with Abhinov Balagoni, Founder & CEO of Pax Credit, a startup that provides financial services for international students such as cross-border payments and access to affordable credit.

In this episode, we walk listeners through how they can incorporate and operate a US-based company remotely as an international founder.

Balagoni also explains the two types of companies one can build - C Corp, and the other - LLC companies, and why this is important for anyone looking to start a US-based company.

Alongside, why Delaware and Wyoming are the two most popular states to establish businesses.

We also get into the nitty-gritty of how listeners can start a company incorporation packet, create a business bank account, and get a credit card as a startup.

Additionally, we discuss what technology and tools Balagoni has found to be vital for building a startup that operates in different countries remotely. And finally, what is next on the horizon for Pax Credit.

Disclosure: This episode includes a client of an Espacio portfolio company

Aug 05, 202217:03
How a Near-Death Attack Inspired This Founder to Create a Personal Safety Tech Startup

How a Near-Death Attack Inspired This Founder to Create a Personal Safety Tech Startup

Episode Description below⬇️

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In 2016, Adam David Jones woke up from a coma in a trauma center with no memory of how he got there. They told him someone had smashed the back of his skull in with a cinderblock and that half his skull was gone from emergency surgery.

A month early, the day after Good Friday, Adam was busy working at a political rally he had organized in Harrisburg, PA. Later that evening, after it was over and he was getting ready to leave, a friend asked if he would accompany her to an afterparty she was invited to. He agreed to go because she didn't know the man who asked her, and he wanted her to feel safe.

When they were close to the party, the man suddenly said they might not all be welcomed and wanted one of them to leave. Adam volunteered to leave and that was the last thing he remembered.

Fast forward a year later, and the trial takes place to seek justice for the attack. After Adam’s friend testified, he was called to the stand, but Adam was unable to identify the attacker due to his lack of memory of the event.

Despite the fact that police found the accused attacker at the scene of the crime covered in Adam’s blood, and with Adam’s money in his pocket, it was considered a “He said, she said” case and he was found not guilty.

This was the moment Adam was inspired to create Zeer, a next-generation personal and public safety tech that creates a frictionless response for when you are in danger, to allow you to get help, and record evidence to prosecute the person who attacked you.

In this episode, Adam shares why prosecuting will attackers will become easier with Zeer, but why provension will remain a harder challenge. He also shares how Zeer will be able to alert users to danger through the use of data that factors in time of day, area, and temperature, to name a few.

Adam also explains that we know that crime rises along with the temperature and how this can help better predict crime and danger.

Sam, the host, also chips in, drawing on a point made by his previous psychology professor, that highlights why a direct link can not always be drawn between correlations, with the example that when more ice cream is consumed by the population, robbery rises, and shares the missing piece of information that explains why this is the case.

Additionally, Adam shares how Zeer can specifically help victims of domestic violence by initiating a recording using a safeword that begins recording without the attacker knowing, and either stores it in the cloud, contacts an emergency contact, contacts the police, or all of the above. We also discuess the legal and ethical issues around recording people without them knowing.

And finally, Adams talks about how Zeer is currently raising its first round of funding, where they look to raise $1.8 million, alongside how listeners can get involved to try out their beta program for Zeer.

Jul 22, 202227:09