One of the most popular organic peanut butter brands on Amazon started as guest favors that Val and Zach Fishbain whipped up in a Vitamix for their DIY wedding. It is a classic “you-oughta-market-this” story. Seven years later, a full line of nut and fruit spreads is a hit both as an ingredient in the wholesale channel and on Amazon. As Zach tells Brand Insider, the founding couple believes in business models that are as sustainable as their ingredients. It turns out that eschewing VC funding and focusing on B2B as well as that single Amazon consumer channel paid off big when the COVID-19 crisis strained their competitors’ omnichannel distribution networks. Spread the Love had the nutrient-dense nut butters consumers needed. And the Amazon ecosystem had the engine that helped the brand surface.

Ep. 1 Potbelly CMO Brandon Rhoten on moments of disruption

The Brand InsiderBy Steve SmithApr 24, 2020