The Vincenzo Landino Show

I had the pleasure of talking to Austin Rief, co-founder of Morning Brew, a business newsletter, on the rise of newsletters and why the medium is working in the age of video and other visual content.

Morning Brew is a daily email newsletter delivering the latest news from Wall St. to Silicon Valley. As opposed to traditional business news that is dense and dry, Morning Brew makes staying up-to-date fun and simple, giving you everything you need to know in an enjoyable 5 minute read.

Subscribe to Morning Brew using my link: http://vincenzolandino.com/morningbrew

Vincenzo Landino is a brand correspondent, speaker, and live streaming strategist. He has worked with brands such as Applebee’s, Barilla Pasta, DC United, Homes.com, SAP, Tinder and more!

Washington Post

Forbes

Chris Brogan

Chris Brogan is CEO of Owner Media Group , providing strategy and skills for the modern business. He is also a highly sought after professional speaker and the New York Times bestselling author of nine books and counting. His latest is called Find Your Writing Voice.

Chris has spoken for or consulted with the biggest brands you know, including Disney, Coke, Google, GM, Microsoft, Coldwell Banker, Titleist, Scotts, Humana Health, Cisco, Sony USA, and many more. He’s appeared on the Dr. Phil Show, interviewed Richard Branson for a cover story for Success magazine, and once even presented to a Princess. People like Paulo Coelho, Harvey Mackay, and Steven Pressfield enjoy sharing their projects and best ideas with Chris, because they know he’ll share them with you. Tony Robbins had Chris on his Internet Money Masters series. Forbes listed Chris as one of the Must Follow Marketing Minds of 2014, plus listed his website as one of the 100 best websites for entrepreneurs. Statsocial rated Chris the #3 power influencer online.

Most importantly, Chris provides education and tools to help you make your life and your business thrive, by teaching you which actions will get you what you want. Through books, speeches, courses, and workshops, Chris is dedicated to helping you grow your capabilities and connections and to getting you to that next level of success, no matter where you are in the process right now.

Roberto Blake is the CEO and Creative Director of Create Awesome Media, LLC., where he develops and produces digital content and online media properties. Currently he is the host of a popular Creative Education Channel on YouTube, "Always Be Creating". Roberto also host and co-produces the "Create Something Awesome Today Podcast", in partnership with Liebsmedia.

As a practictioner in video marketing, Roberto has a background in advertising, marketing and brand development based in a long career in the creative services industry. Leveraging skills in Graphic Design, Photogaphy and Video Editing, Roberto uses his versatility as and advantage in social media platforms and content that rely on these advanced skills.

As a Public Speaker he covers a variety of topics

Of course, you must try everything at least once in life, so I decided to roll with this. Besides, how painful could it be? Kathy is a rockstar, hilarious and super smart. Plus, she just wrote a book, so I knew she could help with the whole writing thing. Oh yea, go get her book here.

Kathy Klotz-Guest and I chatted a few weeks back on the Brand Boost Podcast. In fact, that episode is so good, here it is for you to listen to:

We chatted about improv and marketing, Happy Days, how “human” – yes, still an important word – has also ironically jumped the marketing shark in many ways, and why all marketers should think like improvisers whose central tenet is “yes and.” That is how improvisers build scenes together. This means you accept a statement made to you and add onto that idea so you are co-creating in a purposeful way.

I’m a great improviser. Kathy is the improv queen. This was a match made in content heaven.

Of course, we also talked about all of this in the context of Kathy’s new book: “Stop Boring Me! How to Create Kick-Ass Marketing Content, Products and Ideas Through the Power of Improv.”

Kathy believes this, and I couldn’t agree more: every marketer and businessperson, for that matter, should take an improv class.

So, we chatted, it was a great conversation and when we were almost done chatting, we talked excitedly about how improv is fundamentally about being collaborative. The recording stopped, and there we were, talking for another 30 minutes about this stuff. Naturally, we were both uber-excited about this new-found friendship and realized that this is how content creation can be better.

What’s ironic is that this flies in the face of a very specific barrier to being more open and more collaborative with other parts of the organization and with customers for creating great content – control. In short, companies that think they control the brand are not only misguided (there is no such thing); they are getting in their own way when it comes to creating better content with others.

Here we were, Kathy and I, ‘yes-and-ing’ each other on an idea that needed to be written. And that conversation inspired the list below. And, in true “improv” fashion, we wanted this article to be a collaborative effort as well. Kathy started some of the ideas, I added and we polished it up for our audiences.

Without further adieu…

The customer always has the final word on the brand. It doesn’t matter what you say about your brand or products, if your customers aren’t happy or advocating for you, you h

Here is Mark's original article: https://www.businessesgrow.com/2016/12/19/facebook-live/

Who is Mark W. Schaefer?

Mark W. Schaefer is a globally-recognized speaker, educator, business consultant, and author who blogs at {grow} — one of the top marketing blogs of the world. Mark has worked in global sales, PR, and marketing positions for 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions.  He specializes in marketing strategy and social media workshops and clients include both start-ups and global brands such as Adidas, Johnson & Johnson, Dell, Pfizer, The U.S. Air Force, and the UK government.

Mark has advanced degrees in marketing and organizational development and holds seven patents. He is a faculty member of the graduate studies program at Rutgers University and is the author of five best-selling marketing books: Social Media Explained, Return On Influence, Born to Blog, The Content Code, and The Tao of Twitter, the best-selling book on Twitter in the world. Return On Influence was named to the elite “Top Academic Titles” of the year by the American Library Association, which declared it an “essential” and “pathfinding” book. Content Code was named one of the top five marketing books of 2015 by INC magazine. His books are used as textbooks at more than 50 universities, have been translated into 12 languages, and can be found in more than 750 libraries worldwide.

He is the co-host of The Marketing Companion, one of the top 10 marketing podcasts on iTunes.

Mark is the seventh-most mentioned person by CMO’s on Twitter and is among the Top 10 most re-tweete

There is a vibrant and growing movement of self-reliant, creative and ambitious women and men of all ages - freelancers, entrepreneurs, digital nomads, artists, and contract workers - who've declared independence from the traditional corporate world. They have chosen to pursue their passion, take control of their work lives, and enjoy the freedom that comes with this lifestyle.

This is the Freedom Economy revolution.

Who is April Smith?

April has been working in the marketing space for 6 years and before creating Social Ape she was employed at ESPNU as the Social Media Manager, where she created content and interacted with avid sports fans via social media on a daily basis.

Originally from Richmond, VA, April graduated from Radford University and has lived in Charlotte since 2007. April has also actively been involved in giving back to the community, as well as serving as a connector to those around her. She has served on the Social Media Charlotte board and is extremely passionate about marketing, public relations and Charlotte. When April isn't glued to her computer or phone, she's most likely doing hot yoga, hanging with her dog Frank, traveling or checking out the newest restaurants in Charlotte.

Spera is developing a full-service digital office platform that will significantly improve the freelance work style.

• Manage Projects
  • The lifeblood of the Independent. View your open projects, track your progress, manage users, and keep up on your goals with the Spera Project Management tools.
• Get Paid Fast
  • More money, no problem. Offer clients the ability to pay you via the Spera Platform Payments offering. Collect Checks, Credit Cards, and ACH via text, email, and through the Spera Platform.
• Tasks to Invoices
  • Show me the money. Migrate your project tasks directly to customizable invoices with the Spera Platform Invoices tool.
• Robust Mobile App
  • Independents on-the-go. Access your Spera account from your mobile phone and remotely send off and collect payment on your latest invoice.
• Manage Clients
  • It's all about your people skills. Keep track of projects for former, current, and potential clients with the Spera Platform.
• Access to Capital
  • Build your business. Help your business grow by receiving exclusive access to growth capital with Spera's special lending partners.

Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Aftermarq, a video consultancy specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo's portfolio includes a 1 billion impression campaign launch for Applebee's as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph.

Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker.

There is a vibrant and growing movement of self-reliant, creative and ambitious women and men of all ages - freelancers, entrepreneurs, digital nomads, artists, and contract workers - who’ve declared independence from the traditional corporate world. They have chosen to pursue their passion, take control of their work lives, and enjoy the freedom that comes with this lifestyle.

This is the Freedom Economy revolution.

Spera is developing a full-service digital office platform that will significantly improve the freelance work style.

• Manage Projects
  • The lifeblood of the Independent. View your open projects, track your progress, manage users, and keep up on your goals with the Spera Project Management tools.
• Get Paid Fast
  • More money, no problem. Offer clients the ability to pay you via the Spera Platform Payments offering. Collect Checks, Credit Cards, and ACH via text, email, and through the Spera Platform.
• Tasks to Invoices
  • Show me the money. Migrate your project tasks directly to customizable invoices with the Spera Platform Invoices tool.
• Robust Mobile App
  • Independents on-the-go. Access your Spera account from your mobile phone and remotely send off and collect payment on your latest invoice.
• Manage Clients
  • It’s all about your people skills. Keep track of projects for former, current, and potential clients with the Spera Platform.
• Access to Capital
  • Build your business. Help your business grow by receiving exclusive access to growth capital with Spera’s special lending partners.

Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Aftermarq, a video consultancy specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph.

Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker.

Instagram: @jr_watkins

From humble beginnings in Plainview, Minn., to a multi-national company, one thing has stayed the same: Our commitment to making hard-working products from high-quality natural ingredients.

YouTube: The JR Watkins Story

Write-up in AdWeek Found Here

Follow JR Watkins on Social for your daily dose of recipes, products and more:

Instagram

Facebook

Pinterest

Twitter

YouTube

Watkins Incorporated is a manufacturer of health remedies, baking products, and other household items. The entire catalog includes 400 products. It is based in Winona, Minnesota, United States, and largely relies on an independent sales force of 25,000 people to distribute its products. This sales force sells the products using various methods, including the Internet, person to person, trade shows, party planning, and fund-raising. In order to increase overall awareness for the brand, the company has begun offering a select number of products in national retail outlets.

The company was founded by J. R. Watkins in Plainview, Minnesota, who began selling liniment in 1868 door-to-door the southeastern part of the state. The company moved to Winona in 1885 and added a number of products to its lineup. Baking materials including pepper and vanilla extract were added in 1895. J. R. Watkins died in

Get 30 days FREE of the Spera platform by clicking here

We are at the front-end of a revolution in work and the pursuit of freedom is its driving force.

There is a vibrant and growing movement of self-reliant, creative and ambitious women and men of all ages - freelancers, entrepreneurs, digital nomads, artists, and contract workers - who’ve declared independence from the traditional corporate world. They have chosen to pursue their passion, take control of their work lives, and enjoy the freedom that comes with this lifestyle.

This is the Freedom Economy revolution.

The Brand Boost Podcast has partnered with Spera.io to bring to you a deeper look inside the revolution known as the Freedom Economy. Over the course of the next few months, we’ll dive deeper into the minds and stories of folks that have chosen freedom over “cushy” 9-5 jobs.

Who is Koka Sexton?

A recognized expert in social marketing and lead generation that has produced revenue for B2B companies, Koka has continued to make generating new business the focus of social media. 

Finding creative ways to plan, develop and execute communications, social media and content marketing campaigns that break through the noise and provide value to buyers in excess of what they expect.

Koka is the expert in social selling. Some would say he is the reason social selling exists, he would say that social selling existed once the internet was created. 

What is Social Selling Labs?

Social Selling Labs works with companies to align sales and marketing actions to increase revenue. A process of analysis, content creation and social media distribution followed up with metrics that have a business impact.

Social Selling Labs. Using data and technology to increase revenue. Build your sales pipeline. Forever.  

What is Spera.io?

Spera is developing a full-service digital office platform that will significantly improve the freelance work style. Get a free 30-day trial of the Spera platform by heading over to brandboostcast.com/freedom 

• Manage Projects

  • The lifeblood of the Independent. View your open projects, track your progress, manage users, and keep up on your goals with the Spera Project Management tools.

• Get Paid Fast

  • More money, no problem. Offer clients the ability to pay you via the Spera Platform Payments offering. Collect Checks, Credit Cards, and ACH via text, email, and through the Spera Platform.

• Manage Projects
  • The lifeblood of the Independent. View your open projects, track your progress, manage users, and keep up on your goals with the Spera Project Management tools.
• Get Paid Fast
  • More money, no problem. Offer clients the ability to pay you via the Spera Platform Payments offering. Collect Checks, Credit Cards, and ACH via text, email, and through the Spera Platform.
• Tasks to Invoices
  • Show me the money. Migrate your project tasks directly to customizable invoices with the Spera Platform Invoices tool.
• Robust Mobile App
  • Independents on-the-go. Access your Spera account from your mobile phone and remotely send off and collect payment on your latest invoice.
• Manage Clients
  • It’s all about your people skills. Keep track of projects for former, current, and potential clients with the Spera Platform.
• Access to Capital
  • Build your business. Help your business grow by receiving exclusive access to growth capital with Spera’s special lending partners.

Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Aftermarq, a video consultancy specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph.

Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker.

Voice Over Artist, Rachel Creveling

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at 

Heather Ann currently is the Author of…Sexy Boss: How the empowerment of women is changing the Rule Book for sex, money and success (available on Amazon click HERE!)  and The Game of Dating and How to Play it: A rule book for divorced men stepping back into the game.

Heather Ann Havenwood is smart, sexy, savvy and now stepping out from behind the curtain to educate, enlighten and empower women entrepreneurs to grow or start an online business and live a fearless and fulfilled life.

About Vincenzo Landino:

Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Aftermarq, a video consultancy specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo's portfolio includes a 1 billion impression campaign launch for Applebee's as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph.

Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker.

Voice Over Artist, Rachel Creveling

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.

Enjoy the podcast? Give us a rating or a review on iTunes!

 
Check out the latest episode!

In fact, she recently wrote a book about it: Your Press Release Is Breaking My Heart: A Totally Unconventional Guide To Selling Your Story In The Media. 

5 ways Janet can help you for free (or next-to-nothing)

1. Get her FREE online training program: how to write awesome press releases. 

2. Join her FREE Facebook community 

3. Read her blog

4. Listen to her podcast 

5. Buy her awesome book (it’s even got a free course with it)

About Vincenzo Landino:

Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Aftermarq, a video consultancy specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph.

Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker.

Voice Over Artist, Rachel Creveling

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.

Enjoy the podcast? Give us a rating or a review on iTunes!

Amy Schmittauer joins me to discuss why video is right now and discusses the new show, by Aftermarq, "Afterthoughts".

The mission of Savvy Sexy Social is to empower brands to embrace their amazing personality and share it with the world. By sharing desired content of your target market and becoming the go-to resource for customer, you’ll discover how to build brand advocacy and engaging relationships introduced and nurtured by social media in turn building your business.

I’ve always loved the process of finding the perfect name for my creations (and pets). But I just got plain lucky with this one. When I wanted to create a resource that helps brands design a plan to effectively and relatably reach an activated and loyal audience, the words ‘savvy’, ‘sexy’, and ‘social’ truly described everything I knew I wanted to share.

SAVVY — Understanding the purpose, context and optimal techniques of building brand awareness no matter if the tools are online or off.

SEXY — Learning how to appeal to your audience online in a way that connects you to real people and makes happen or fits into relatable conversations.

SOCIAL — Discovering amazing opportunities at your disposal that you have to connect with people by finding where they’re hanging out and how to best work your brand name into the conversation.

All in all, this is a place where you can learn executable steps to discover your brand’s personality and market it across platforms in a fashion that works with the current trends of inviting conversations and telling stories.

About Vincenzo Landino:

Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Aftermarq, a video consultancy specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph.

Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker.

Voice Over Artist, Rachel Creveling

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.

Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification, customer experience and storytelling through various digital platforms. We strive to master the ins and outs of your business, who your ideal customer is and how to deliver the best experience to them every time. We take a unique approach to each client knowing full well that e

Wall Street Journal: In ‘Pokémon Go’ Craze, How Much Profit Does Nintendo Capture?

New York Times: Pokemon Go, Millennials First Nostalgia Blast

Wired: Pokemon Go Might Just Be the Perfect Dating App

The Guardian: Is Pokemon Go the Solution to Americas Obesity Problem

Telegraph: More People Search for Pokemon Go than Porn

Financial Times: Advertisers' Set for Piece of Pokemon Go Action

Gizmodo: It Looks Like Pokemon Go is Seeking McDonalds Partnership

Andiamo!

Find Mark here:

YouTube: www.youtube.com/fanaticsmedia

Twitter @markfidelman

Instagram @markfidelman

Mark's Book: SOCIALIZED! Adapt, Evolve, Influence

Mark's Forbes Column: Socialized and Mobilized

About Vincenzo Landino:

Vincenzo Landino is an entrepreneur, speaker and host of the Brand Boost Podcast. Vincenzo is the the co-founder and Creative Director of Aftermarq, a video strategy consultancy that specializes in brand amplification storytelling through video and live streaming. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph.

Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker.

About Aftermarq<

Voice Over Artist, Rachel Creveling

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.

Enjoy the podcast? 

Voice Over Artist, Rachel Creveling

Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.

Enjoy the podcast? Give us a rating or a review on iTunes!