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Brand Heart

Brand Heart

By Small Army, A FINN Partners Co
The brands we love most are those with big hearts. Those who do what’s right, even when it's the difficult thing to do. Those who help those around them, even when it hurts the bottom line. And those who stand for something and drive change even in the face of adversity. These are the brands that make the world a better place to live. And, their stories must be told.

In the podcast, we share their stories in hope that others will be inspired to follow.
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Where to listen
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Apple Podcasts

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As COVID forces small and medium businesses to accelerate digital transformation, SpotOn has put partnership over profit to help its customers and community survive (and thrive) with its digital payment and relationship-building software. Listen to the whole story in this interview with CEO, RJ Horsely.
August 28, 2020
BSC Group
Joining BSC Group as the CEO less than 3 years ago, CEO Sean O'Brien has worked hard to build a culture of inclusivity and understanding. In this episode, Sean shares his perspectives and insight on how to make that happen  - and why it's so important.  
June 26, 2020
Cruz Companies
Started in 1948 by a talented, courageous, kind and generous Black man in Boston, Cruz Companies has not only been a pillar in the communities it serves, but a role model for others to follow.  Hear the full story from President and CEO, John Cruz, and Director, Justin Cruz, along with their perspectives and insights on the current social climate.
June 17, 2020
Proverb Agency
In this powerful interview recorded just days after the horrific killing of George Floyd (and subsequent protests and riots), Proverb Managing Director, Daren Bascome, and Managing Parnter, Chris Needham, share their insights and perspectives on how we move forward and strengthen the momentum for change.  
June 8, 2020
On a mission to help communities be more informed and connected, Soofa installs digital screens with streaming content specific to each neighborhood. As a company largely dependent on ad revenue from local retailers, COVID-19 hit them hard.  But, that didn't stop them from pursuing their mission.  Listen to this interview with rock-star CEO, Sandra Richter, to hear how they've responded.
May 27, 2020
Harpoon Brewery
Although beer taps at restaurants, bars and event venues have been shut down, Harpoon Brewery is stepping up in numerous ways to help its employees, customers and the community.  They are a shining example of a brand with a big heart.  Hear the story directly from Harpoon Brewery's Business Manager, Greg Moon; Brand Manager, Tim Kast; and Event and Sponsorship Supervisor, Nicole Sawyer.
May 15, 2020
Call to Action (C2A) Clothing
For more than 2 years, Jill Palese and her team had been working non-stop to launch their new swimwear line in May 2020.  But then COVID-19 hit, and rather than launching their line, they pivoted to make medical robes for local hospitals. Listen to Jill's amazing story and learn how you can help out.
May 15, 2020
With a global fleet of private aircraft, VistaJet has been helping its customers get to "safe havens" around the world to be with their families during this time.  But, with many one-way flights, they've transported more than just their customers. They've used the extra "return space" to help those in most need.  Listen to this interview with VistaJet Chief Commercial Officer, Ian Moore, for the full story. 
May 4, 2020
Understanding the importance of relationships (personal and business), Boston-based Alyce helps people build them with gifts that matter.  In this episode, Alyce CEO, Greg Segall, shares the virtues of giving how they are enabling people to do so with ease and impact during this time.
April 20, 2020
S/O/S co-founders and co-CEO, Susanna and Robina, are on a mission to ensure that women always have access to quality feminine products. But, COVID19 put their plans on hold.  So, now, they've shifted their focus to help those who need the most support - women in healthcare, on the front lines of fighting the virus.  Hear the whole story and learn how you can help. 
April 13, 2020
Handel + Haydn Society
This isn't the first pandemic for the 200+ year-old Handel + Haydn Society. But the way in which they responded to this one is much different than their response to the Spanish Flu. Listen to H+H President, David Snead, as he shares the story of H+H and how they are making fresh Baroque and Classical music available to everyone.
April 9, 2020
Bedford Collections
As a business that primarily sells pillows and throws via brick & mortal retailers, Bedford Collection was forced to a halt by COVID-19.  But, CEO Rich Sherman responded with heart - along with masks, throws and other support for those who needed them most. Listen to the whole story here. 
April 6, 2020
HYP Studios
With her hot yoga and pilates business suddenly coming to a close, Debra Goodman, owner of HYP Studios, chose to help. The day after closing her doors (fittingly on Friday the 13th), she opened her heart - and began streaming free classes for people of all ages to enjoy some exercise,  relieve stress and stay healthy. Listen to her full story in this episode.
April 2, 2020
Will Dailey, Musician
With all bars/clubs closing down and tour dates cancelled, Will Dailey decided to take his show somewhere else - his shower. Hear about Will's "Isolation Tour" and how he is helping out-of-work front-line workers at clubs throughout Boston.
March 28, 2020
Ever want to have your own branded beverage?  Well, Eliqs can do that for you.  However, with most of their business driven by custom beverages for parties and events, the COVID-19 crisis has hit them hard.  But rather than closing their doors, they've responded with a creative approach to support their partners, their employees and the World Health Organization. Take a listen.
March 25, 2020
Dirty Water Distillery
Based in Plymouth Mass, Dirty Water Distillery makes a range of unique spirits - from bacon vodka to Bogmonster Cranberry Gin. But now, all they're making is hand sanitizer.  Hundreds of gallons of it - and distributing it for free to hospitals, fire/police departments and anyone else who needs it.  Listen to their story and help spread the goodness.
March 24, 2020