5 Steps Marketing | Kelly Brito
By Kelly Brito
5 Steps Marketing | Kelly BritoFeb 04, 2021
5 Required Steps To Build A Successful Luxury Brand
Luxury brands can be built around a tangible material or around an experience. But what exactly makes these products or services so enough that people will easily pay $2,000 to $50,000 for them? Full post on: Branding Everyday Blog https://brandingeveryday.com/blog/branding-everyday/5-things-you-need-to-know-to-build-a-successful-luxury-brand Medium blog https://hellokellybrito.medium.com/5-things-you-need-to-know-to-build-a-successful-luxury-brand-f132ad8e6dd1 5-Steps Branding Monthly Emails https://brandingeveryday.substack.com/ Listen to the podcast on: Spotify https://open.spotify.com/show/5zWJDEuhdFtFLuoXgFBycA Apple Podcasts https://podcasts.apple.com/us/podcast/branding-everyday-kelly-brito/id1552120729 The sum up: 1. Deep Brand Identity Exploration 2. Exceptional Visual Identity 3. Unique Services Or Products 4. 5. Exceptional Client Experience Content Marketing & Thought Leadership Free Resources: Content Planner (Notion Template) https://brandingeveryday.com/b/contentcalendar Branding Touchpoints & Checklist https://brandingeveryday.com/b/brand-strategy-workbook DIY Brand Audit Cheatsheet https://brandingeveryday.com/b/diy-brand-checklist Customer Experience Branding https://brandingeveryday.com/b/customer-experience-planner
Why New Small Businesses Do Not Need Branding
Can you invest in branding to start a brand-new business? Absolutely! But the truth is you do not need to. Chances are you will rebrand in a year or two. That's not to say you shouldn't work on your visual identity, but it shouldn't be a primary focus. There are other things more important in the "behind the scenes" branding for a new business -listen to the new episode!
Font psychology post: https://kellybrito.com/blog/fonts-psychology-and-how-to-choose-the-right-font-for-your-brand
For more branding, go to https://kellybrito.com
For the free branding library, go to https://experience.kellybrito.com
IG/YT/Tiktok/LinkedIn and more: @HelloKellyBrito
E23: Brand Foundations & Brand Identity
The first step in creating a brand that stands out in the market is to define our brand identity -a must for any business, in any niche.
You can read the full post about Defining Your Brand (identity) on Medium or on my Blog.
Here's a nice snippet:
My 3 favorite things about building a strong brand identity are:
* It helps build trust with our customers;
* Increases brand recognition;
* Becomes an important mechanism to generate sales.
3 Question To Help You Define Your Brand
* The Values Your Brand Stands For
* Your Brand’s Mission
* What Makes Your Business Unique
On the next episode we will cover Brand Story!
→ Read 5-Steps To Build Your Brand Foundations
→ Read Defining Your Brand Identity
→ Shop Brand Design & Strategy on Etsy
→ Visit KellyBrito.com for branding freebies, courses, and more!
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit kellybrito.substack.com
22: How To Build A Humanized, Purposeful, But Business-First Brand
Would you agree that branding a business means humanizing it? As in giving the business human-like traits?
If we think of branding in that way, giving a business human-like traits, it might be easier to define our brand's identity. But I do have some general steps to help you get there faster.
Brand identity is one of the most important things in our brand. It helps us connect with the right audience and assists in making our business look and feel unique. When it comes to visually defining a brand's identity, things can become tricky.
1. Being True To Our Brand Or Following A Design Trend?
It seems simple, but a lot is involved in visually defining a brand. For starters, being true to our style instead of following trends is no easy feat. It seems like all popular brands in our circle are "dressing" the same style, doesn't it? As of now, in this post's latest edit, it's classy serif font in a mix of regular and italic on header titles, all in a graphic or website made of tons of beige with black.
I want to be that tall, skinny, serif font in beige clothes bitch too! But feels unaligned. Feels limiting for my business and is not the only type of people I hang out with (A.K.A. buyers).
Everyone says they want to be their "authentic self" today, but everyone is wearing beige with serif.
Love, we can't all be serif in beige. Some of us are a rainbow! Some of us are modern and minimal. Some of us are feminine… And they are all fabulous, as long as it's the right style for your business.
2. You Are NOT Your Brand, Your Business Is Your Brand.
Since I just humanized branding, I feel this is an important distinction to make -especially for personal brands: you are not the brand.
We may love vintage and feminine style, but is that our BRAND?
When creating a brand's identity, and then designing its visuals, we are not browsing for a new painting for our living room. It is not supposed to be something we visually love because it feels "so me!".
The function of a brand's visual identity, the logo included, is reinforcing the business goals, amplifying the brand's messaging, and being that beam of light that will attract the right audience. We are designing more for the audience than for ourselves.
That's why being clear on our target audience and doing market research is so important: we want to create a brand identity that helps our business stand out from the crowd (competitors) so we can be seen by those awesome people (target audience).
A brand is the audience-facing side of a business. A brand is never a person. A person is too awesome and rich and infinite to fit in a brand.
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NEW TO BRANDING? START WITH THIS MOODBOARD BLOG POST.
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3. Start Branding With Purpose
One thing I’ve learned is that we all should be branding with purpose, not accidentally, as we go. Why? Because otherwise, we are wasting time, energy, and losing money. Being intentional and purposeful means we have a vision and, hopefully, a plan -these will increase the chances of our business success.
When we have a clear purpose for our brands, it all becomes much easier.
So, before I finish this post, I’ll leave some things I think can help anyone on their journey to achieve the perfect brand identity structure (if such a thing exists!):
Discover
* Understand your purpose
* Define your audience
* List your goals, services, products
* Be honest about the things you like and dislike in your brand
* Organize your ideas and eliminate what doesn’t seem doable at the time
Define
* Collect inspiration and define your visual style
* Define your brand’s message and purpose clearly
* Research your market
* Understand you
21: 5 Steps To Build A Memorable Brand
On The Branding Segment
The 5 Steps To Build a Memorable Brand post was sent to the newsletter yesterday. Starting July, the 5 Steps Branding episode will be available a full week after the newsletter -so, subscribe! 📩
On The Entrepreneurship Segment
And here's my Medium post with 10 Best Places To Find Freelance Work (for creative women)
I want to know from you: Does Using A Gmail Email Affect Your Brand Image? Go to the post and let me know!
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit kellybrito.substack.com
20: Tips For Creating Content That Is On Brand
How do we create content that is on brand? We want to create content that supports our businesses growth. But it must also align with our brand strategy, as we want to continue to: Continuously reinforce our expert positioning in the market and have a recognizable brand identity.
On this episode, I'll loosely talk about:
- Develop Our Content Pillars
- Choose The Content Styles That Align With Your Brand
- Reinforce Your Brand’s Personality
My way to find content that in demand is doing a research. I usually research:
- Hashtags on Instagram
- Posts on LinkedIn
- Facebook Groups
The full blog post is on my website's blog at KellyBrito.com , so visit my blog if you are the reading type!
Connect with me on any social media at HelloKellyBrito - I am VERY social, so it won't be hard to find me.
---
Send in a voice message: https://anchor.fm/brandingwithpurpose/message
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit kellybrito.substack.com
20: Tips For Creating Content That Is On Brand
How do we create content that is on brand? We want to create content that supports our businesses growth. But it must also align with our brand strategy, as we want to continue to: Continuously reinforce our expert positioning in the market and have a recognizable brand identity.
On this episode, I'll loosely talk about:
- Develop Our Content Pillars
- Choose The Content Styles That Align With Your Brand
- Reinforce Your Brand’s Personality
My way to find content that in demand is doing a research. I usually research:
- Hashtags on Instagram
- Posts on LinkedIn
- Facebook Groups
The full blog post is on my website's blog at KellyBrito.com , so visit my blog if you are the reading type!
Connect with me on any social media at HelloKellyBrito - I am VERY social, so it won't be hard to find me.
19: Brand Clarity - 5 Key Elements To Have Clarity On Your Brand
Today I'm talking about how you can get brand clarity, because it's the key to start building a brand that stands out and feels right! My top 5 points for brand clarity are:
1. Your purpose
2. Your position in the market
3. The emotional impact you want to have on your audience
4. Your benefit claims
5. Your target audience (and ideal client)
Go to KellyBrito.com for blog posts about branding and to watch the free branding webinar!
18: Brand Guidelines Book - Comparing 2 Projects Books In Details
Brand Guidelines are important for a brand. That doesn't mean they have to have 35 pages, 50 pages, or whatever you see out there. Do not be sold on the NUMBER of pages a brand guideline has, as many of these pages can be "fluff" pages -like a full cover page per section or item.
On this episode (Youtube video link here: https://youtu.be/ixv7HvhaYvs), I compare the guidelines created for Dawnmarie Healthy & Fit with 12 pages, and one created for Stereotype Breakers with 23 pages. Both of these could have more or less pages. They are both different in structure -DHF has more explanation about each item, where SB has more of a showcase approach, being that the CEO of SB was heavily involved with the strategy process with me and can benefit more of visual reminders than technical pointers.
Find Branding With Purpose Podcast at wherever you listen to podcasts! And leave us a review!
For help with your brand strategy and design, visit https://brandingwithpurpose.studio I hang out on Instagram!
Find us at https://instagram.com/brandingwithpurposestudio
---
Send in a voice message: https://anchor.fm/brandingwithpurpose/message
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit kellybrito.substack.com
18: Brand Guidelines Book - Comparing 2 Projects Books In Details
Brand Guidelines are important for a brand. That doesn't mean they have to have 35 pages, 50 pages, or whatever you see out there. Do not be sold on the NUMBER of pages a brand guideline has, as many of these pages can be "fluff" pages -like a full cover page per section or item.
On this episode (Youtube video link here: https://youtu.be/ixv7HvhaYvs), I compare the guidelines created for Dawnmarie Healthy & Fit with 12 pages, and one created for Stereotype Breakers with 23 pages. Both of these could have more or less pages. They are both different in structure -DHF has more explanation about each item, where SB has more of a showcase approach, being that the CEO of SB was heavily involved with the strategy process with me and can benefit more of visual reminders than technical pointers.
Find Branding With Purpose Podcast at wherever you listen to podcasts! And leave us a review!
For help with your brand strategy and design, visit https://brandingwithpurpose.studio I hang out on Instagram!
17: Logo, Audience, Messaging - Branding Foundations Part 1
So, is a logo needed or not when starting a brand? When does demographics play a part in your strategy? What exactly is brand messaging?
Covering these with examples and broken down into sub-points, so make sure you are taking notes!
Connect on Instagram if you want to chat about branding and learn more on a daily basis at @brandingwithpurposestudio
Currently booking strategy and design clients! Visit https://BrandingWithPurpose.studio or start with small DIY steps by visiting the shop at https://shop.BrandingWithPurpose.studio
Please leave a review wherever you listen to podcasts!
- Kelly Brito
---
Send in a voice message: https://anchor.fm/brandingwithpurpose/message
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit kellybrito.substack.com
17: Logo, Audience, Messaging - Branding Foundations Part 1
So, is a logo needed or not when starting a brand? When does demographics play a part in your strategy? What exactly is brand messaging?
Covering these with examples and broken down into sub-points, so make sure you are taking notes!
Connect on Instagram if you want to chat about branding and learn more on a daily basis at @brandingwithpurposestudio
Currently booking strategy and design clients! Visit https://BrandingWithPurpose.studio or start with small DIY steps by visiting the shop at https://shop.BrandingWithPurpose.studio
Please leave a review wherever you listen to podcasts!
- Kelly Brito
E16 - Planning Your Brand Strategy in 10 Steps
This was the most voted topic, so here it is: Planning Your Brand Strategy in 10 Steps!
Follow along on Instagram, so you can vote for the next episode - @brandingwithpurposestudio
The full episode details + downloadable PDF will be available at https://brandingwithpurpose.studio/resources
Workbooks to help you build THE brand on a DIY style at https://shop.brandingwithpurpose.studio
And you can seriously leverage your messaging, positioning, and build a breathtaking brand identity + website by getting in touch with me today!
See you on Instagram! Until then, keep branding with purpose!
Tchau tchau!
xo, Kelly Brito
---
Send in a voice message: https://anchor.fm/brandingwithpurpose/message
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit kellybrito.substack.com
E16 - Planning Your Brand Strategy in 10 Steps
This was the most voted topic, so here it is: Planning Your Brand Strategy in 10 Steps!
Follow along on Instagram, so you can vote for the next episode - @brandingwithpurposestudio
The full episode details + downloadable PDF will be available at https://brandingwithpurpose.studio/resources
Workbooks to help you build THE brand on a DIY style at https://shop.brandingwithpurpose.studio
And you can seriously leverage your messaging, positioning, and build a breathtaking brand identity + website by getting in touch with me today!
See you on Instagram! Until then, keep branding with purpose!
Tchau tchau!
xo, Kelly Brito
E15 - Instagram Growth Strategy
Instagram Growth Strategy episode. It's important to notice that:
1. This was develop for me, my brand, my needs. Period. It worked! But if you apply this strategy for authority positioning when you are not experienced enough in your field, it might not work. If you apply this strategy for sales and make it a part of a funnel, it might not work. Strategies are not one size fits all.
2. Full blog post + checklist PDF that goes with this strategy will be available at https://brandingwithpurpose.studio/blog
Daily branding strategy on Instagram: https://instagram.com/brandingwithpurposestudio
Branding design and photography inspiration on Pinterest: https://pinterest.com/brandingwithpurposestudio
Work with me: https://brandinwithpurpose.studio
Kelly Brito
E14 - Genuine Marketing and Intentional Branding
I'm pushing the Instagram Authority Positioning Strategy episode to next week, because this week I need to talk to you about genuine marketing and intentional branding.
I hope you can relate. And I hope you reach out, so we can brainstorm and gain clarity about a new era, with relevant values, for our business marketing strategy.
I am on Instagram and LinkedIn @heykellybrito
Looking forward to next week's episode. Until then, keep branding with purpose!
Kelly
https://brandingwithpurpose.studio
---
Send in a voice message: https://anchor.fm/brandingwithpurpose/message
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit kellybrito.substack.com
E14 - Genuine Marketing and Intentional Branding
I'm pushing the Instagram Authority Positioning Strategy episode to next week, because this week I need to talk to you about genuine marketing and intentional branding.
I hope you can relate. And I hope you reach out, so we can brainstorm and gain clarity about a new era, with relevant values, for our business marketing strategy.
I am on Instagram and LinkedIn @heykellybrito
Looking forward to next week's episode. Until then, keep branding with purpose!
Kelly
E13 - Social Media Accounts Branding Strategy
Today I'm talking about Personal Branding on Instagram -more specifically, separating the business and personal accounts on Instagram.
Please keep in mind that this is my experience and how I decided to work my branding strategy. This is not to say that is the only way and you cannot mix all under one same account -you can, just presents more challenges, but is absolutely doable and, in fact, is easier when done from the get-go.
Don't forget to connect with me on my Business IG account for juicy branding tips at @heykellybrito
I'm breaking down this episode in 6 main points below:
1. YOUR NICHE AND YOUR BRAND DO NOT NEED TO REPRESENT ALL PARTS OF YOU: My personal account differs greatly of my business account content. Could I have everything in one place and balance it out? Sure! But it's definitely harder. My writer friends, and my tarot/spiritualist friends, and my horror fans friends do not care about branding tips for creative businesses. Most of them have 9 to 5 jobs and they like it that way. Most women entrepreneurs in my target audience do not care about horror, fiction writing career, or tarot -so why would I put the pressure and extra work on myself trying to make all work in ONE account? I saw it as a simpler and more efficient strategy to keep 2 separate accounts.
2. Niching down allows us to focus more, therefore, get better at something.
3. It is important to not lose focus of what branding really is. Nowadays we are selling only the "purpose under one same flag" while "creating a tribe" and it borderlines a religion. While yes, we want to attract and connect with a certain group of people, we also want to sell. And that same people we attract and connect are not in love with our brands just because -it is because we offer them not only a purpose in common, but a service, product, or knowledge they need to grow their business or make their own lives easier in some way. Branding is an appeal to emotions, but it is first and foremost a STRATEGY for your BUSINESS growth, through a strategically created messaging system. Never lose sight of this.
4. Focusing and niching down, positioning ourselves through our brand, in a certain way that will allow us and our business to grow, is absolutely fine. There is no guilt or shame in this strategic move. This does not make us less authentic, genuine, true in any way. THIS is what allows us to build the lifestyle business we all want. We become entrepreneurs, most of time, for this reason.
5. Deactivating my personal account for a couple of months paid allowed me to focus on my business account without distractions. It paid off! The best way to build brand awareness, work on positioning and build authority, is niching down. Focusing on one thing at a time. On the next episode, I'll break down my exact steps on how I got 4 times more followers with minimal time and effort on Instagram, why I chose this platform instead of the many others out there, how it got me to a TV show on CW channel… everything.
6. As a final thought, remember that there is no right or wrong in how you structure your personal brand presence on social media. It just should be done around a strategy that supports your business growth, if that's what you want. Take into consideration how much you can handle, what is serving the purpose and what is not.
---
Send in a voice message: https://anchor.fm/brandingwithpurpose/message
This is a public episode. If you would like to discuss this with other subsc
E13 - Social Media Accounts Branding Strategy
Today I'm talking about Personal Branding on Instagram -more specifically, separating the business and personal accounts on Instagram.
Please keep in mind that this is my experience and how I decided to work my branding strategy. This is not to say that is the only way and you cannot mix all under one same account -you can, just presents more challenges, but is absolutely doable and, in fact, is easier when done from the get-go.
Don't forget to connect with me on my Business IG account for juicy branding tips at @heykellybrito
I'm breaking down this episode in 6 main points below:
1. YOUR NICHE AND YOUR BRAND DO NOT NEED TO REPRESENT ALL PARTS OF YOU: My personal account differs greatly of my business account content. Could I have everything in one place and balance it out? Sure! But it's definitely harder. My writer friends, and my tarot/spiritualist friends, and my horror fans friends do not care about branding tips for creative businesses. Most of them have 9 to 5 jobs and they like it that way. Most women entrepreneurs in my target audience do not care about horror, fiction writing career, or tarot -so why would I put the pressure and extra work on myself trying to make all work in ONE account? I saw it as a simpler and more efficient strategy to keep 2 separate accounts.
2. Niching down allows us to focus more, therefore, get better at something.
3. It is important to not lose focus of what branding really is. Nowadays we are selling only the "purpose under one same flag" while "creating a tribe" and it borderlines a religion. While yes, we want to attract and connect with a certain group of people, we also want to sell. And that same people we attract and connect are not in love with our brands just because -it is because we offer them not only a purpose in common, but a service, product, or knowledge they need to grow their business or make their own lives easier in some way. Branding is an appeal to emotions, but it is first and foremost a STRATEGY for your BUSINESS growth, through a strategically created messaging system. Never lose sight of this.
4. Focusing and niching down, positioning ourselves through our brand, in a certain way that will allow us and our business to grow, is absolutely fine. There is no guilt or shame in this strategic move. This does not make us less authentic, genuine, true in any way. THIS is what allows us to build the lifestyle business we all want. We become entrepreneurs, most of time, for this reason.
5. Deactivating my personal account for a couple of months paid allowed me to focus on my business account without distractions. It paid off! The best way to build brand awareness, work on positioning and build authority, is niching down. Focusing on one thing at a time. On the next episode, I'll break down my exact steps on how I got 4 times more followers with minimal time and effort on Instagram, why I chose this platform instead of the many others out there, how it got me to a TV show on CW channel… everything.
6. As a final thought, remember that there is no right or wrong in how you structure your personal brand presence on social media. It just should be done around a strategy that supports your business growth, if that's what you want. Take into consideration how much you can handle, what is serving the purpose and what is not.
E12 - Brand Voice with Kelsey O'Halloran
Kelsey is a Portland-based copywriter that started her career in journalism. Today, she offers copywriting services for small businesses and entrepreneurs, helping them find their brand voice while using a mix of coaching and done-for-you services that deliver a copy that "sounds" like their clients, due to deep research and comprehensive strategy call with her clients.
Find her work and get in touch by visiting her website at https://www.kelseyohalloran.com/ or her Instagram account at @kelseyohalloran
I hope you enjoyed this episode! Fall season is here. Happy Mabon and Happy Almost-Halloween, friends!
Let's hangout at @heykellybrito on Instagram or LinkedIn! The format of the podcast is changing in October, where I go back to giving you my best branding tips + action steps.
To work with me, visit https://kellybrito.com
xo, Kelly
---
Send in a voice message: https://anchor.fm/brandingwithpurpose/message
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit kellybrito.substack.com
E12 - Brand Voice with Kelsey O'Halloran
Kelsey is a Portland-based copywriter that started her career in journalism. Today, she offers copywriting services for small businesses and entrepreneurs, helping them find their brand voice while using a mix of coaching and done-for-you services that deliver a copy that "sounds" like their clients, due to deep research and comprehensive strategy call with her clients.
Find her work and get in touch by visiting her website at https://www.kelseyohalloran.com/ or her Instagram account at @kelseyohalloran
I hope you enjoyed this episode! Fall season is here. Happy Mabon and Happy Almost-Halloween, friends!
Let's hangout at @heykellybrito on Instagram or LinkedIn! The format of the podcast is changing in October, where I go back to giving you my best branding tips + action steps.
To work with me, visit https://kellybrito.com
xo, Kelly
E11 - Personal Branding With Allison Darling
Long episode warning!!! But such an inspiring branding chat, friends!
On this episode I chat with one of my favorite branding pros, Allison Darling. I came across Allison's work this year, and she is new to branding as a whole, but so wildly talented and knowledgeable on the subject, that she was able to become a full-time branding photographer in one year!
Find Allison's services on her website or Instagram account.
Don't forget to leave a review about the Branding With Purpose podcast where you listen to podcasts!
To work with me, go to BrandingWithPurpose.Studio and book a free consult call. Let's build the brand of your dreams!
xo, Kelly @heykellybrito
---
Send in a voice message: https://anchor.fm/brandingwithpurpose/message
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit kellybrito.substack.com
E11 - Personal Branding With Allison Darling
Long episode warning!!! But such an inspiring branding chat, friends!
On this episode I chat with one of my favorite branding pros, Allison Darling. I came across Allison's work this year, and she is new to branding as a whole, but so wildly talented and knowledgeable on the subject, that she was able to become a full-time branding photographer in one year!
Find Allison's services on her website or Instagram account.
Don't forget to leave a review about the Branding With Purpose podcast where you listen to podcasts!
To work with me, go to BrandingWithPurpose.Studio and book a free consult call. Let's build the brand of your dreams!
xo, Kelly @heykellybrito
E10 - Brand Mission with Susannah from Feast & West
August is all about Brand Mission! On this episode, we talk with Susannah from Feast & West. Susannah blogs about cocktails, with the intention of offering people choices of drinks when they are entertaining family and friends. You can find her blog at FeastAndWest.com and get in touch with her on Instagram @FeastAndWest
REBRANDING TIME? I have 1 spot open for Branding Design, for September! Reach out, let's talk. I'm all about going deep into your brand strategy to develop breathtaking visuals that support your business growth and brand awareness.
Don't forget to leave a review and send me a DM on Instagram @heykellybrito if you have any branding doubts!
See you next week. Until then, Kelly Branding With Purpose!
Kelly
https://brandingwithpurpose.studio
---
Send in a voice message: https://anchor.fm/brandingwithpurpose/message
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit kellybrito.substack.com
E10 - Brand Mission with Susannah from Feast & West
August is all about Brand Mission! On this episode, we talk with Susannah from Feast & West. Susannah blogs about cocktails, with the intention of offering people choices of drinks when they are entertaining family and friends. You can find her blog at FeastAndWest.com and get in touch with her on Instagram @FeastAndWest
REBRANDING TIME? I have 1 spot open for Branding Design, for September! Reach out, let's talk. I'm all about going deep into your brand strategy to develop breathtaking visuals that support your business growth and brand awareness.
Don't forget to leave a review and send me a DM on Instagram @heykellybrito if you have any branding doubts!
See you next week. Until then, Kelly Branding With Purpose!
Kelly
E9 - Brand Mission with Elysha Lenkin
On this episode I'm having a chat with Elysha Lenkin, a fashion stylist from NYC who started her work in the fashion industry but transitioned her focus to helping women reflect their inner beauty through fashion style, using her Yoga-based holistic approach. How cool is that?
You can read all show notes on BrandingWithPurpose.studio/Podcast
Find Elysha on Instagram at Elysha_NYC or her website, at ElyshaLenkin.com
And as always, you can connect with me on Instagram at HeyKellyBrito. Let's work together! Visit Branding With Purpose to see the new design and coaching services, and sign up for updates!
---
Send in a voice message: https://anchor.fm/brandingwithpurpose/message
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit kellybrito.substack.com
E9 - Brand Mission with Elysha Lenkin
On this episode I'm having a chat with Elysha Lenkin, a fashion stylist from NYC who started her work in the fashion industry but transitioned her focus to helping women reflect their inner beauty through fashion style, using her Yoga-based holistic approach. How cool is that?
You can read all show notes on BrandingWithPurpose.studio/Podcast
Find Elysha on Instagram at Elysha_NYC or her website, at ElyshaLenkin.com
And as always, you can connect with me on Instagram at HeyKellyBrito. Let's work together! Visit Branding With Purpose to see the new design and coaching services, and sign up for updates!
E8 - Creating A Powerful Brand Mission Statement
So many new things coming! This episode talks about the importance of having a clear brand mission and gives you all the steps to create your brand mission statement in a cohesive, impactful, but simple way.
Full content of this episode can be found at https://brandingwithpurpose.studio/podcast
Connect with me on Instagram at @heykellybrito or look for the hashtag #BrandingWithPurpose
---
Send in a voice message: https://anchor.fm/brandingwithpurpose/message
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit kellybrito.substack.com
E8 - Creating A Powerful Brand Mission Statement
So many new things coming! This episode talks about the importance of having a clear brand mission and gives you all the steps to create your brand mission statement in a cohesive, impactful, but simple way.
Full content of this episode can be found at https://brandingwithpurpose.studio/podcast
Connect with me on Instagram at @heykellybrito or look for the hashtag #BrandingWithPurpose
E7 - Typography In Branding
On this episode, I'm talking about how to use typography in branding. I feel I was mumbling or redundant on the don't use overused fonts vs. use it but make it your own. It's a tough one, but what I meant is:
- If you can, avoid using overused fonts! The idea of branding is to help you stand out, not fit int. BUT...
- If you love a font and feel you MUST use it, make sure to find a way to make it fit in your branding and make it your own. Bam!
Branding With Purpose is my 1:1 coaching program, that helps you cover all your brand strategy and visual identity basics in ONE WEEK!
I hang out and do Lives on Instagram! So follow me @heykellybrito .
VIP Days for design are here! Get your visual identity or website in one day, on a fully collaborative method! Get details here.
Read the full post at: https://brandingwithpurpose.studio/podcast
And, as always, feel free to email me at hey@kellybrito.com or join my newsletter for weekly updates!
See you next Tuesday. Until then, keeping Branding With Purpose!
- Kelly
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E7 - Typography In Branding
On this episode, I'm talking about how to use typography in branding. I feel I was mumbling or redundant on the don't use overused fonts vs. use it but make it your own. It's a tough one, but what I meant is:
- If you can, avoid using overused fonts! The idea of branding is to help you stand out, not fit int. BUT...
- If you love a font and feel you MUST use it, make sure to find a way to make it fit in your branding and make it your own. Bam!
Branding With Purpose is my 1:1 coaching program, that helps you cover all your brand strategy and visual identity basics in ONE WEEK!
I hang out and do Lives on Instagram! So follow me @heykellybrito .
VIP Days for design are here! Get your visual identity or website in one day, on a fully collaborative method! Get details here.
Read the full post at: https://brandingwithpurpose.studio/podcast
And, as always, feel free to email me at hey@kellybrito.com or join my newsletter for weekly updates!
See you next Tuesday. Until then, keeping Branding With Purpose!
- Kelly
E6 - When To Use The Rebranding Marketing Strategy
On today's episode we are talking about rebranding. I give you my own rebranding examples -and mistakes!, as well as the New York Red Bulls' brilliant rebranding of the MetroStars.
For full episode description, go to https://brandingwithpurpose.studio/podcast
For everything else, you'll find me hanging out on Instagram (a bit too much) at @heykellybrito -and that's my handler on every social media!
Wanna get a new brand identity or website in a SAME DAY DELIVERY collaboration? VIP Days are here, baby! Shoot me a DM or email hey@kellybrito.com for details.
See you next Tuesday, on the next episode. Until then, keep rocking your brand and keep #BrandingWithPurpose
Full show notes on the accompanying post at https://brandingwithpurpose.studio/podcast
Currently accepting clients for April + May! Book your call at https://brandingwithpurpose.studio
Find me on Instagram at @heykellybrito
- Kelly Brito
E5 - Your Brand's Why
On this episode, we are talking about your why. Your own personal why, your business why, and your brand's why. These can be one and the same or they can be different -but always complimenting each other.
Your brand's why is the basis to create everything else in your branding: define your purpose, your audience, your mission, and even products that convert better.
Full show notes on the accompanying post at https://brandingwithpurpose.studio/podcast
Currently accepting clients for April + May! Book your call at https://brandingwithpurpose.studio
Find me on Instagram at @heykellybrito
E4 - Personal Branding
It's time to talk Personal Branding for creative entrepreneurs and small business. Most importantly, I not only cover personal branding on this episode, but I also talk a little about how it differentiates from branding for business -without having a person's image as integral part of the brand.
So, key episode takeaways:
- Branding and Personal Branding are built differently. So, if you don't want to be "the face" of your brand and build it around YOU, do branding strategy with pillars and goals that do not involve your presence.
- Not ALL of you needs to be part of your personal branding strategy. Choose the parts of you that support your branding goals.
- Branding is how you are perceived, so if you don't build a brand, you are allowing people to perceive you as THEY want.
Honorable mentions:
- BrandWell personal branding podcast episode.
- Mike Kim's upcoming book "You Are The Brand"
Let's connect! I hangout on Instagram at @heykellybrito
Ready for Branding With Purpose? It's coming up!!! See details at https://brandingwithpurpose.studio
Currently accepting new clients, so get in touch! hey@kellybrito.com
E3 - Brand Storytelling
What the heck is storytelling on a brand?
I know we understand storytelling when it's structured in a book: beginning, middle, and end. But when it comes to applying it to a brand, many of us have a hard time translating it.
My best advice is: think of a hero's journey. YOU are the "hero" on your brand.
Everybody has a different story. Exploring what makes us unique and then finding the strategic way to tell it, in a way it supports the business growth and brand awareness, is brand storytelling.
As humans, we are naturally attracted to story. Be it through writing, photography, orally... we like to tell stories. We like to listen to stories. That's what makes brand storytelling such a powerful tool.
Of course, you cannot just pick random parts of your story and share it with your audience, just because. If there's no strategy, well, it's not brand storytelling -it's, simply, storytelling. And, in business, if there's no strategic plan and purpose behind what you're sharing, then is it even worth sharing it?
But if you have a plan, a strategy, you will choose a specific part of your story that will allow you to connect with the audience, or provoke a certain emotion (which is the way to attract the right audience and build a community), or even make a sale. It all depends on your plan and strategy.
The story you tell can have an individual goal, on a single post (like promoting a webinar or selling a one-of product), or it can part of a bigger picture (as a campaign for a launch).
Episode takeaways:
- Storytelling is a branding strategy that helps you connect with your audience through telling your story (or A story)
- The story you tell must have a purpose and strategy behind it
- The story can be a one of or part of a larger story/plan
- Photos/images are important, as that is usually the first thing our audience sees (before they actually read our story)
- If there is no strategy and purpose behind the story you are sharing, why share it?
E2 - Brand Identity Guides
Why do we talk about mood boards so much but rarely touch the topic of brand identity guides? They are as important as -if not MORE important- moodboards. If the moodboard is the opening step of your branding process, the identity guide is the closing step.
Why Should You Have an Identity Guide?Well, once you’re finished with your brand identity design (the first, main, elements, anyway), you will want to have them all in one place. One board, where you collect your logo, colors, fonts, photos, etc. Your go-to place, so you can make sure that you’re always “on brand.” Because, believe me, it’s really easy to lose track of things -specially depending on how stretched out your business presence is.
How to Use Your Identity GuideShare it with professionals with whom you will collaborate or that you are hiring to work on your brand. For example, if you hire a photographer, sharing your identity guide with her will provide invaluable info about your brand. It will help your photographer understand your message, your “vibe,” and how to help you get the images that actually compliment your branding goals.
The same applies to marketing strategists, copywriters, etc.
The Types of Identity GuideYou can have an Identity Guide as simple or as complex as you want. I tend to create something truly simply for my design clients -a place to collect the main elements of their identity design.
But if you are a CEO, you can add your brand promise, message, mission, brand words, and possibly create a booklet with anything and everything about your brand. It’s a great tool to share with your employees, to make sure everyone understand how to use each element of your brand.
The Brand Identity Guide can be a powerful tool to help you stay on brand and always help improve your brand experience.
Find me on any social media @heykellybrito
Let's work together! https://brandingwithpurpose.studio
E1 - Branding vs Visual Identity
Welcome to the first episode of Branding With Purpose!
PS: Hang on tight while I re-learn the ins and outs of podcast recording/editing and improve the audio quality. 😬 And stick around for interviews with photographers, web designers, copywriters, clarity coaches and other fantastic people that have invaluable tips on how to improve your brand impact.
Episode highlights:
"Can a brand NOT be a business?"
"Personal branding makes no sense!"
"Branding is how I go beyond being just another business."
I share these and other wild thoughts in this article. So let me know YOUR thoughts on branding and this episode.
Although branding has become very popular, the extension of a branding process still seems somewhat unclear in the creative startups community. Breaking down brand, visual identity, and branding will open the gates to the deeper and even more enchanting branding seas…
READ THE FULL BLOG POST ON THIS: http://kellybrito.com/podcast
THE BRANDThis might be the one we are the most familiar with. A brand is a business. It is the face and persona we create for a business. And that is, actually, why some marketers didn’t accept “personal branding” well when it first became a thing. The conflict in the concept was: creating a brand already meant making a business more human and personal, so personal branding makes no sense! And I get it. It makes no sense, but it does. We'll talk amore personal branding on another episode.
The brand design is the most important part of a brand’s visual identity, in my opinion. But then again, I'm a brand designer. To prove my point, if you stop and think, the most popular brand elements are usually the logo, patterns, business cards, website, social media templates… Design! Always seemed to me like the "heaviest" part of developing a brand's visual identity falls on the designer. The designer tends to become the strategist. The quarterback of the brand's visuals. Sidenote: And that's why, dear friend, choosing the right designer for your brand is so very important! Although illustration is its own thing, I’ll throw it in the design mix, just because they usually go hand-in-hand most of the time. Sorry (and thank you!) illustrators.
Branding is everything involved in manipulating how you want your business to be perceived by your audience.
Let’s say I open a scented candles store. I certainly didn’t invest time, money, and tons of dedication in creating my business, just to be another scented candle business in town. I want to be unique. I want to be perceived as unique. I want to connect with the right people and I want the right people to have a certain experience when interacting with my business. From my fonts and colors, to my product packaging, to the emails I write during communication process, to why I chose each scent, to the colors that will go with each candle, to the feedback form I will ask my client to fill out, everything… when everything is together, it is branding.
Branding is how I go beyond being just another business; it is how I become memorable!
I hope you enjoyed this episode. Follow me, on every social media, at @heykellybrito and visit https://heykelly.coach to see my courses and services.
See you next Tuesday. Until then, keep rocking your brand!
- Kelly
S1 Trailer - Branding With Purpose
Welcome to the Branding With Purpose podcast! Every Wednesday I'll talk about how to grow your business, by going deep into your brand. From visuals to strategy, let's explore how to build a brand that feels right and supports your business growth.
Find me on Instagram @heykellybrito