Branding You Real Estate

Let's talk luxury! These two ladies have mastered serving luxury clients and luxury rental properties in the US Virgin Islands. They are an internationally recognized luxury property management (vacation rental) and concierge business and what's super impressive is that they have accomplished this in just two years! I loved learning about their journey and how having strong values and a clear and concise brand has lead them to success. Whether you are breaking into the luxury segment of the real estate market or are interested in expanding your business services to either (or both) concierge services and/or managing luxury vacation rental properties I promise you'll get some great takeaways!

How to follow them: https://instagram.com/islavitavi?igshid=MzRlODBiNWFlZA==

If you know me, you know I love a little bit of the woo and self-care talk! We talk strategy, and tactics here at BYRE... but without energy, excitement, clarity, creativity, and the ability to problem-solve, you will stay stagnant. So, I am committed to bring on experts to help you take care of you, so YOU show up as the best version of YOU in your real estate business! This time I brought on a sleep coach - I know, pretty freaking awesome! I am honored that this renowned sleep coach, Derek Lacey, joined me and shared all of his sleep secrets, specifically bringing it back to high achievers. And we know, all of us in this industry are likely categorized as hustlers, high-achievers, go getters and the like... and with that comes stress that leads to restless sleep or pushing ourselves to work around the clock or starring at our phones and checking our email before bed. So take a listen, change your sleeping habits, and change your life... I promise, your real estate business will improve too!

Well, there is SO much in this podcast with THE Texas Land lady, Jada Jo Smith owner/broker of Orange Blossom Real Estate! There are like 10 different amazing topics, all that leads to building a feel-good business!

We started this podcast knowing our main focus would be on "The Emporium", but as we got talking this podcast turned into so much more! From understanding the difference between a big brokerage and starting up your own small, boutique brokerage, to land stewardship and turning her brick and mortar brokerage office into an emporium that includes a small boutique shop, a space for natural health services, and a place to be s source of information for all things local.

Get to know Jada and all her goodness - Links to follow and support and show some love below:

Many of us enter real estate because we love homes, and we love interior design! Or maybe you got into real estate and found that you had a passion for helping your clients rearrange their furniture to increase the salability or help them envision their new space with a fresh look. If you have ever thought about how you can work interior design into your real estate business, you have got to tune in to this amazing episode with Megan Gribble!

From the show notes below find Megan's dreamy instagram and a link to her business coach:

Anyone else gearing up for their business planning season? My season is always the last quarter of the year, and that is only a week and a half away as I type this. October 1st - December 31st I set out to use this time to reset, evaluate, review and plan for an epic business and marketing plan for the coming year. More than that, I use this time to treat this season like a celebration or retreat - celebrating what I have accomplished and celebrating the year to come. 

For a productive biz planning season you should schedule it, celebrate it, have accountability, get clear on why you are doing a planning session, get organized ahead of time with a plan in place. 

What do I do once I am in my real estate biz planning session: Celebrate, reset, audit my production, set very intentional goals, review my marketing foundation (ICA, branding, etc.), create my entire big-picture marketing plan for the following year, decide what process, SOP's, systems I need to put into place before my fiscal year starts and put together a a project plan for all. 

Marketing partnerships are so important for brand awareness, lead generating and building your email list. If you are looking to build your real estate brand quickly or want to get in front of a new sphere, STRATEGICALLY (make more connections, with less effort or money), marketing partnerships is where it is at! 

The issue, most people don't take the time to make sure they are partnering with the right businesses, charities or media companies and waste a lot of time and a lot of money. STOP WASTING YOUR TIME AND MONEY! Honestly, with a little intention and a little strategy, you will grow your business and stop wasting so much time and money. 

Listen in for some powerful information to help you strategically manage marketing partnerships: The why (you need media partnerships), the what the heck is a marketing partnership and the how to strategically go about marketing partnerships to maximize your dollars and time are all answered in today episode. 

Follow me on instagram: @brandingyou_realestate 

This is one of the most powerful, insightful, life-changing podcasts EVER! I had the honor to interview Michelle Risi, the pioneer of this new way of real estate! Michelle is the podcast host of the Aligned Agent and she is the coach of the Mindset to Millions Academy.  We get a snippet into the incredible work she does and the coaching she offers - and yep, you got it, we touch a lot on mindset work and her LE approach to real estate and business.  

Please follow Michelle Risi on Instagram  - @michellerisi

Processes, procedures, & systems are the key to running a productive real estate businesses. Trust me - I have always been a fly-by-the-seat of my pants kinda girl so implementing processes was never my thing. However, slowly but surely I implemented process & procedures and my business and LIFE are benefiting 10-fold! Here is how this has helped me in business & life: 

• Saving soooo much time by being more productive (not inventing the wheel every time) 
• Saving soooo much time by being organized (I spend less time looking for things)
• Less stress! Like a ton of less stress. I am practically floating on a cloud over here (ok, not really, I have insane anxiety, but this has helped!)
• More money! By having a system in place, especially with leads, I am consistently making more connections & staying top of mind and this means I am selling more real estate and making more money! (& who doesn't love more money, and not having to feel like they worked harder for it!)

I was recently asked "How do you check in with leads?"... "What does your process look like?"... And this podcast will answer my very own process! 

DISCLAIMER: This is a process that works for my personality, my workload/lead intake, and my real estate market. Take it all for your own implementation, or simply pick and choose what works for YOU, your personality and your real estate market. We are all so different and our minds work differently, so don't have try to force yourself into a square that doesn't fit. The trick is finding what works for you, and sticking to it until it becomes a habit. 

Hey Realtor, repeat after me " I am not an order taker, I am a consultant, a professional, a business owner." Stop allowing clients and customers to control the conversation and it starts with not picking up the phone. SAY WHAT! Yes, you heard that right. I probably have people who will disagree with me because this is their model of giving great service and being a great communicator. Heck, I was trained this way - to not have boundaries, to not miss a call, to jump the second someone tells me to.... until, I rushed to pick up that call one day and ruined my reputation within minutes because I wasn't "ready" or in the right head space or in front of my files to control the conversation... This was my aha moment and the model of the way I ran my business changed immediately. Since then, I have been able to give better service and control the conversations to not only benefit me, but my clients also. 

When you set boundaries around these conversations you control your stress, your reputation, how the situation is handled, your clients stress/emotions, the overall outcome (solutions) and it is way more productive (saving both you and the person on the other end a lot of time).

Ya'll know I love me some good ol' woo in my life! And honestly, I think mindfulness and mindset  is hands down one of the most powerful things you can do as a real estate professional to go from meh to amazing! There is this gap between the professional life and living a mindful life that I am determined to bridge - one podcast, one post, one video at a time. Whether you are all about the crystals and the sage, or just dipping your toe in the mindset water or if you are reading this and saying what the heck is this lady talking about... I'd love for you to join me! I promise you there is a more confident, centered, creative, successful YOU on the other side of this soul work. Get ready to start making more money, and enjoying the journey while doing it! 

Recently I became the Buyer... and learned so much experiencing real estate from a different perspective. My biggest take away... you better be damn good at real estate and the brand will come!

Branding and marketing is important in our industry, but if you have a bad product (aka the experience you give your client), then you have nothing to brand and market. 

In this episode, get into the head of your buyer (hey that's me), to see what you need to do to build a strong reputation ... hint, it starts with being damn good at real estate! Keep on listening for some tips on how you can consistently improve your craft as a real estate professional. 

Resources for learning and growing and improving your crafts:

NAR - SO MANY RESOURCES and training! 

Inman - Comes right to your inbox 

The Close - Free email subscription 

RISMedia 

Your own MLS - Review the hot sheet DAILY, understand the list to sales ratio, understand the average sales price, be able to look at a home and have a good gut feeling on the price. There are so many stats on your MLS. 

And of course.... follow me on Instagram for a little bit of everything to help you improve your craft as an RE Professional