Brand Like A Girl

According to Media Kix, “by 2020, influencer marketing is projected to become a $10 billion industry.” Okay, I know the social media platforms we tend to populate may seem oversaturated, but take TikTok for example. We’ve been accustomed to the same platforms like YouTube, Instagram, and Facebook where influencers were promoting their content. Now we have a new platform, which means new opportunities for fresh faces, content, and more money from advertisers and brands. Even if TikTok isn’t your thing, just because a platform is “over saturated” that doesn’t mean your area of expertise is.

Also, according to Influencer Marketing Hub, “28% of companies consider influencer marketing to be the fastest-growing online customer-acquisition channel, leaving organic search, paid search, and email marketing behind.” Since so many of us turn to digital platforms not only for news and entertainment, the days of traditional marketing and advertisements are dwindling away and companies want to utilize more niche and direct ways to reach their audience through the use of influencers.

I had the pleasure of surveying about 520 Black women, and more than 78% of these women said that influencers, bloggers, and social media reviews were the reason they were inspired to try a new product or service. As an influencer and consumer myself, I’d say the reason for this is because our audience typically recognizes that we are everyday people. It does seem like the “celebrity” status is a bit out of touch and can seem unreliable for most, so when your classmate, cousin, or neighbor decides to pick up a camera and start telling their opinion, we’re more likely to listen.

So here are my 10 tips for anyone inspiring to become an influencer .

Let’s get into my tips for aspiring influencers:

1. Figure out your category focus: What will you be discussing on your platforms
   
2. Try to master your niche: How are you going to do things differently than those already doing what you do?
   
3. Understand your audience. Who are you talking to?
   
4. What social media platform is best for you?
   
5. Create, create, create
   
6. Collaborate
   
7. Video is king
   
8. Be your authentic self
   
9. Cover the latest in your industry
   
10. Want to work with brands? & Tag them, show off their products
    

Happy Tuesday! In Today's episode we sat down with Jayla Moody.  Learn more about our guest here: https://www.joybyjayla.com/ If you're listening on Apple Podcasts, please be sure to leave a 5 Star rating and leave a comment on why you love this podcast! :) 

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Meet Chelsea Hannah, a rising senior at Hampton University who has impressive industry experience under her belt. A lover of music and entertainment, Chelsea is a WEEN Academy Alumni, has worked for Universal Music Group, the NBA, BET, EMVE Management Group, and more. 

Here’s a few takeaways from this episode: 

1. It’s never too late to change. Chelsea came into college as a finance major and realized her heart wasn’t in it. After switching majors, she utilized her skillset and network to gain more knowledge about the media industry and secure amazing opportunities. 
2. Utilize your resources. Google is free and if you want something badly, you’ll make it your goal to attain it. 
3. You’re enough! Stop doubting yourself. Hone in on your talents and embrace your power.
4. Figure our your passion now! 

In today's episode I sat down with influencer and influencer marketing specialist at Boxy Charm, Ayanna Alexis. We discussed the importance of leading your life with passion and intention, rather than focusing on how many people are watching.  

Hey guys! In today's episode I sat down with social media strategist, freelancer, editor-in-chief @SadGirlsClub and many more accolades, Amani Rakeia. We talked about getting laid off from a corporate gig, shifting our focus, sex and depression, and ultimately continuing on a journey of self discovery and unmasking our passions. 

In today’s episode I sat down with my good friend Olamide Olowe (@OlamideOlowe), a former student athlete whose sudden injury later revealed her love for entrepreneurship. Olowe has co-founded companies like SheaGirl, Serve Your Truth, and now SkinStatic. She’s absolutely a trailblazer that you want to keep your eyes on! 

In today's episode I sat down with my best friend and renowned Atlanta make up artist Donay of @DWOODMUA. We discussed imposter syndrome, working a 9-5, dropping out of college, and rediscovering our passions. The road to entrepreneurship can be filled with doubt and despair, but through those tribulations many are able to unmask their innermost purpose. 

In this episode I sat down with the fashion, fitness, and beauty lover Asia Milia who is also an Editorial Assistant at Teen Vogue. She shares her tales of failure, triumph, and learning the ins and outs of an industry that many dream of! 

This is the voices of women just like you, who have failed, dreamt, and tapped into their potential to make their dreams come true.