Brand My Podcast

This is it! The time has come to put a cork in the bottle that is and soon to be was, Brand My Podcast. It’s a sad but joyous celebratory end to 7 months of sharing my experiences, tips and conversations with others to maybe, just maybe, set you on the path to experiencing what it’s like to make your own podcast, get it off the ground and keep it rolling to achieve your goals.

But as a send-off, I’m going to take you through a round of up of the most useful tips to start your podcast with confidence. So I’m gonna cover 7 key tips, yep lucky number 7, to leave you with for your journey to creating your podcast.

I firstly want to thank the small handful of guests that came on the show to share their experiences. Secondly, I want to thank the podcast community of whom I’ve met because of this show and my endeavour to give back and help those in the podcasting space.

And lastly but not least, thank you for being here. Thank you for being present and thank you for listening. No matter if you listened to all 30 episodes or maybe just this last one. Thank you for choosing to listen to this podcast.

I hope the advice, tips, tricks, anecdotes and stories have been helpful and will prove to be useful if you start your podcast as a result of listening to this show!

To stay connected with Frank, head to:

gdayfrank.com

This one is mainly directed at you as the host for the experience you provide your guests on the show. But I’m going to throw in a tip at the end for you to think about your audience and one tip for you producing your show to keep you interested in what you’re doing as a podcast host.

So I’m going to pretty much dive into 10 tips (or 11…who’s counting).

But the overarching message of this episode is that the simpler you can keep it for everyone involved, to make your show happen from start to finish. You’re gonna be on track to make a sustainable show that you’re interested in making and one that your guests and listeners want to engage with.

To find more information about this podcast or connect with Frank, head to:

This is a fun one, because I think all of us have one person we know of who we’d like to have on our show that we idolise but think that they’d never say yes or that you’d probably freeze or fanboy over them when they join the call or you meet them in person.

And I’ve been there, as I share a story in this episode about the time I interviewed the designer who made designed the Apple logo, Rob Janoff for my then show, Two Red Chairs (ep.5)

I don’t think anyone is expecting you to have 1000% confidence when starting out with your podcast, especially when asking people to be a guest on your show and interviewing them and they are somewhat of an idol to you.

But this episode will give you 8 loaded tips for how you might just be able to tone down your fanboy/girl moments with the guests you bring onto your podcast.

To find more information about this podcast or connect with Frank, head to:

Being a podcaster is similar to being a musician. At a rudimentary level, an audience is listening to their music free on Spotify. Which is the same as you listening to your favourite podcasts on Spotify for free.

But turning an audience into fans is another level of commitment in either example. Because if you want to grow as a podcaster, your need listeners and fans to tell people about you and your show. To share it with their friends and rave about you. It’s all brand building via a medium that people can connect with you on.

So in this episode, I'm running through 6 ways you can do this with experiences and touchpoints that help develop a brand for you and your podcast, to turn listeners into Superfans...while using the analogy of you being the rockstar that you are.

To find more information about this podcast or connect with Frank, head to:

In this episode, I’m covering the ways in which you can monetise your podcast efforts for a potential financial return on investment.

I’m yet to see a meaningful return on investment from my podcasts, nor have I expected it, in terms of financial return. Because I personally see podcasting as a long-term brand building touchpoint to connect with listeners for you as a personal brand or as part of a business.

But in this episode, I cover 7 ways you can monetise your podcast that includes:

• Have a sponsor or place ads in your episodes
• Be an affiliate partner for commissions on sales
• Create a course based on your podcast content
• Paid/premium subscription model
• Listener donations/tips
• Hold events for listeners
• Sell your own products/services

But what I will say is that if you do a great job in nurturing the community you’re building as a result of putting your show out there with a great amount of effort and love in return for their listenership, you may just be rewarded for that genuine effort to help others.

To find more information about this podcast or connect with Frank, head to:

In this episode, it’s time to talk CONTENT CREATION for your podcast.

Now full disclosure, the content I now put out there about podcasting and this podcast has dwindled a little. Because

A) it takes a lot of effort to create it consistently

B) I already create a heap of content as it is

So for you, my dear listener, if your goal is to increase your listenership due to more and more people discovering your show. Building a show and hoping people will come is 1/3 - 2/3 of the battle.

To get your show out there, we need to promote it in all the available places we can and obviously with the capacity we’re able to do so. Be it on social media, YouTube, your website, articles on Medium and more.

I also reference Gary Vee for the second time in two straight episodes - but I reference a resource him and his team put out a little while back. If you want to check it out his article, the link is below:

How to create 64 pieces of content in a day:

In this episode, I’m diving into the topic of creating a podcast for your business - either directly or indirectly.

Because as a business or as an owner, a podcast can be a great additional platform to promote the business, elevate the standing of you as the owner in your industry (maybe you want to be a thought leader) or as a way to build your brand or launch a new product or service.

Throughout the episode I take you through 5 key questions:

1. Does your podcast need to be about what it is you do?
2. How do you connect with clients via a podcast?
3. Why would you want an existing client on your show?
4. Why would you want to have a potential client on your show?
5. How can you make a podcast achievable for a business?

For me personally, podcasting as a business owner has opened the doors to meeting new people from all around the world and creating much better relationships with those people. AND It’s even lead to creative work for my business.

But the biggest payoff for me has been the confidence in speaking which has translated not only into creating video content, but also helped the way I communicate with my clients and new connections.

To find more information about this podcast or connect with Frank, head to:

In this episode, I’m talking about how I’m taking the initiative to remove the umm’s and ahh’s when I talk. Along with ‘Sort of’, ‘Kind of’, ‘Like’ and ‘uhhh’.

It’s tricky to do when you’re as sloppy as me with my speech. Especially as an Aussie when we use so much slang in our English dialect.

So I did a little digging on YouTube as I’m on there for most of my working days and found a few good tips from these three people below:

In this episode I’m talking tech & gear that will level up and enhance your podcasting experience, both for you and for your listeners.

It’s a bit of a product listing type of episode so for links to all the things I talk about in these show, below are the names of each product-usb I mention:

Mics:

• Blue Yeti
• Shure MV7
• Rode NT-USB/USB-Mini
• Rode Podmic
• Blue Bluebird
• Shure SM7B
• Rode NT1

Audio Interfaces (XLR mics to USB/SD card):

• Rode AI1
• Focusrite Scarlet
• Rode Rodcaster Pro
• Zoom P8
• Zoom Podtrack P4

Accessories:

• Boom arms: Rode PSA1, Blue Compass
• Pop Filters: cheap foam covers/clip on panels
• Sound dampening: acoustic tiles
• Headphones (up to your personal preference)
• Microphone gain lifter: Cloud Lifter, Fethead, Dynamite

Podcast hosts:

In this episode, we’re digging into the question of whether you should start a co-hosted podcast with one or multiple people.

In this episode, we’re diagnosing and treating your case of what podcasters call “pod-fade”.

I’ve put my equivalent of a doctors stethoscope, which will be an XLR mic cable and my headphones on to mimic one of those mirror things doctors used to wear back in the day … and we’re gonna diagnose the problem of pod fade.

Pod-fade is when the honeymoon period of podcasting dies and the effort to produce a show becomes tiresome or monotonous and leaves you with a feeling of wanting to take a break or stopping your show entirely. Most likely taking a break with the ambition to bring it back.

Some symptoms:

• Organising guests or co-host timing to record
• Editing your episodes yourself when they are longer than 30 minutes
• Not keeping up with posting content to let people know about your podcast
• Running out of ideas to talk about
• A lack of motivation about a drop in numbers or a low number of listeners tuning in consistently throughout.

Some tactics to avoid pod-fade:

• Batch record your episodes
• Keep your episode length to a manageable length
• Hire an editor to edit your show
• Utilise seasons
• Have someone create your social media content
• Change up the format over time
• Develop a system that makes it as easy as possible to produce your show.

So let’s take that burden off our shoulders and work out a way to overcome that dreaded pod-fade and ensure we make it a great experience for ourselves as hosts, just as much as we strive to do for our listeners.

To find more information about this podcast or connect with Frank, head to:

In this episode, we’re focused on bringing your personality to the microphone when it comes to producing a unique podcast. Because as the name of this show suggests, we want to brand your podcast and one way to do so is to make yourself that star of the show.

Just like a TV comedy or drama show, there are the reoccurring lead characters. In podcast land, this is you, the host. Guest appearances on a TV show and on your show aren’t what make it unique, otherwise, you’d have them on week after week to make them part of what people tune in for. In addition to this, you have the ability to tell and share your story across your episodes that are revealed like a character’s story arc over the course of a season in that TV show.

So if you bring your personality to the forefront of your show and share a bit about yourself along the way - be it the stories you tell or the knowledge you share, it adds to the content that your listeners tune in for time and time again. Which just like a business are the touchpoints a listener will remember you for, tell others about and come back for more.

The best part is that you can do so bit-by-bit over time so that your listeners can also see a progression in your journey as you have this extended period of time with them to connect and engage with them. So that if you start out a little shaky to begin with (especially if this is your first time podcasting), your listeners are going to appreciate your character development and the journey you’ve taken them on to be a more confident and engaging podcast host!

To find more information about this podcast or connect with Frank, head to:

In this episode, I’m bringing to the table the experience I’ve had with covering my podcasting arse. And no I’m not talking about putting a pop filter over my PodMic.

This week it’s adding some legal protections to your show in the form of 1) a podcast guest release form, and 2) having a privacy policy and terms & conditions page on your website if you have a standalone website tied to your podcast (not including the site given to you by your hosting provider). It will help set the tone for the level of professionalism you are bringing to the table for your podcast and from experience, it shows your commitment to producing a great show.

FULL DISCLAIMER: The information shared in this episode does not constitute legal or financial/insurance/business advice. It is only general in nature, so please seek guidance from an accredited legal or financial/insurance/business advisor.

Throughout the episode I mention 2 people:

This is part 2/2 of a chat I had with James Bishop from One Fine Play in the UK.

Now if you haven’t listened to Part 1, go back and have a listen to that one first as these 2 eps are two of the most value-packed eps about podcasting that you could ask for and learn from.

In this particular episode though, we talk about this analogy James uses for podcasting to say that if we look at podcasting like a Netflix series we can maintain consistency. Rather than trying to be a news program and burn out after 20 episodes. There’s also a wider lens to look at as well in this same context of the Netflix analogy in that our podcast purpose needs a higher vision for what our content focus could turn into.

Once again I get totally schooled and I ain’t crying about it either because I know it will help me make a better show for you AND help you make a better show just the same.

To find more about James and One Fine Play head to:

This is part 1 of 2 from a chat I had with James Bishop from One Fine Play in the UK.

Typically, you’re gonna find the same bits of info about podcasting across the internet. I know I’ve seen the same kinds of blog posts/articles and videos that go through the same tips and tricks. But I’m also the first to admit spitting out the same kinda information you’d probably find anywhere. However, using the quote “when 1 teaches, 2 learn” by Robert Heinlein, day by day I’m sharing what I learn when it comes to the world of podcast.

Now, this same sameness is also typically because of the old guard of podcasting royalty and that the perception of podcasting hasn’t shifted all that much in the last 15 years since it came about. However I saw a post on LinkedIn from my guest of this episode and it changed my perception of what podcasting should or at least how it can be treated.

James by his own admission is quite forthright in his delivery of what he believes is a new way of producing podcasts. Which I tend to agree with after our conversation after completely schooling me and you’ll get where I’m coming from once you listen to this episode and the subsequent Part 2 of our conversation in EP16.

To find more about James and One Fine Play head to:

Website: onefineplay.com

One part of branding your podcast that we’ve totally danced around until now is audio branding. It’s often the forgotten part of a branded experience, either for businesses, personal brands and even podcasts. But for podcasts, the medium we’re working with is inherently audio only to communicate with our listeners.

So for this episode, I’ve brought in Gabo and Mauro from Drop Music Branding, based in Argentina. The guys share their process and perspective of how audio can influence the experience of your audience in amazing ways that consciously go unnoticed. But when audio branding is doing it’s job well in something like your podcast, it serves as a unique touchpoint that can set your listeners expectations, capture their attention or even influence their mood and decisions.

To find more about Drop Music Branding head to:

This is the first episode I’m welcoming a guest to the show and I knew Clare would be a great person to start these episodes off with moving forward.

Clare Wood is a brilliant money mindset coach, mentor, speaker and of course, a podcaster. In our chat, we dive into the origin story of her show, The Clare Wood Podcast and the impact it has made not just on her own business but also the impact it has had on her clients/listeners and the change that Clare has seen in herself by stepping up to the mic with confidence.

To find more about Clare Wood head to:

When starting your podcast, the planning phase may include a launch strategy so that your show gets off to a flying start with great numbers that give it a platform to grow.

Not all podcasts use this much foresight, myself included, as many just want to get their show published and grow it over time. But there are many great advantages and strategies to launching your podcast with style and this is that episode for some great tips that will hopefully inspire a great launch for your show.

To find more information about this podcast or connect with Frank, head to:

It’s a burning question that most podcasters have when starting out, especially when all you want to know is how you actually get your podcast on Spotify or Apple podcasts.

So in this episode, I take you through the basics of what podcast hosting is, the providers out there who I’d recommend and how you can get your show connected to streaming platforms like Apple and Spotify.

To find more information about this podcast or connect with Frank, head to:

When you’re starting a podcast, especially as a creative - designing your cover art for the show can either be the fun part - or may even be a tedious process of knowing what to focus on to make eye-catching and memorable cover art.

In this episode, I’m covering 3 key things to consider when designing your podcast cover art and also how you can create your podcast cover art yourself or with the help of a designer like me.

Because we want your podcast to stand out, catch your listener's eye and be memorable - just like your business card or logo would do for your business.

To find more information about this podcast or connect with Frank, head to:

This is the episode where we double down into properly producing our podcast show, episode after episode with a clear structure. After all, we want to be taken seriously, so why not give our listeners a show that means business.

Now to give you a prime example of where this episode heads. You know when you watch a major news bulletin at night, they follow a clear structure. It typically goes like this - intro, top stories, more in-depth content, finance, sport, weather, feel-good story and then an outro. THIS is how we want to produce our podcasts and draw those parallels to the news, in a structure that our audience becomes custom to.

Because our listeners are going to have an expectation to hear the same great stuff, time and time again. Especially in a format that feels familiar, recognisable and consistent during their listening experience.

To find more information about this podcast or connect with Frank, head to:

If you’re starting out and getting stuck on the thought of what microphone you need to be professional with, hold your horses.

You’re forgetting what ideal listeners are coming to listen to your podcast for. Your content! Well, you as well or for your guest, but both are what make up the delivery of the content.

Your audio quality is not the make or break of what makes a good, if not a great podcast. Because in whatever stage you are of your business or personal brand presence you always have the opportunity to level up your audio quality. But you want to jump out of the gate with fire podcast content that is maintained consistently.

To find more information about this podcast or connect with Frank, head to:

This may or may not be the most daunting part of podcasting but this episode is all about what you need to record a podcast 

In this episode, I'm delving into the options you have for both microphones and software/hardware to record your podcast. Because there is a multitude of options out there for both.

But if you're reading this before hitting play on the episode and wondering what you're going to need to record your podcast, guess what?! You have everything you need already! But we'll get into that in this episode, along with a few tips at the end to really help make podcasting as easy as pressing record.

To find more information about this podcast or connect with Frank, head to:

When starting your podcast, it might be the first time you’re properly stepping up to the mic and that may be daunting as hell that first time you hit record.

I know this because I was nervous and anxious when I was a guest on someone else’s show, let alone starting my own shows. To this day I even re-record some episodes but that may be because the perfectionist in me is coming out.

With that said, this podcast reflects on the insecurities we all have at different stages of our podcast journey. But it also includes 5 key tips that have helped me boost my confidence, energy and happiness when stepping up to the mic. Which I hope will help you just as much.

To find more information about this podcast or connect with Frank, head to:

You have your podcast topic but how are you going to maintain a consistent podcast with an endless amount of content episode after episode? Especially so that you can show up each day, week, fortnight or month? This is what we’re going to cover in this episode, no matter if your podcast format is having guests on the show, chatting with a co-host or just you alone.

To find more information about this podcast or connect with Frank, head to:

You've got a great idea for a podcast, nailed down the purpose of why it's needed, who it's for and how it can help others. But what are you going to call it? That's what this episode of Brand My Podcast is about and I hope it sparks some ideas for the title of your amazing new podcast.

To find more information about this podcast or connect with Frank, head to:

Episode 2:

EP3 - Why you need to brand your podcast

This episode is about the considerations of what you need to have in place for your podcast, to be able to develop a podcast brand. Not just creating a logo or cover art for it, but the elements that give your listeners greater trust in who you are and what your podcast is about, to want to come back for more and tell others about it. So we break down the key things you need to do to achieve that goal and what the benefits are if you do so successfully.

To find more information about this podcast or connect with Frank, head to:

This episode takes a look at what the purpose is for your podcast. Creating a brand starts from within. As our purpose becomes the yardstick of how we measure and align our brand decisions moving forward. So at its core, ask yourself: What is the purpose of my podcast? What is the mission I hope to accomplish both for myself and for my listeners? What is the future vision for my podcast and my listeners? Doing so helps you establish your “why” for your listeners to understand your intentions for your podcast and know where it’s going to be able to make the best decision about if this podcast is for them.

To find more information about this podcast or connect with Frank, head to:

Brand My Podcast, hosted by Frank from G'day Frank, covers all the tips you'll need to start your podcast. You will also discover the benefits of creating a brand for your podcast. To give you the clarity and confidence needed to be both seen and heard by more listeners who connect with your podcast brand.

To find more information about this podcast or connect with Frank, head to: