Brand On! With Brandon Uttley

Brand On! With Brandon Uttley

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By Brandon Uttley
Tips, tools and insights on branding, digital marketing, entrepreneurship and more from Brandon Uttley of Go For Launch.
Available on 10 platforms
Top Skills for Modern Marketers
I was inspired to do this episode after seeing an infographic from Maryville University at https://online.maryville.edu/blog/11-modern-marketing-skills-for-business-innovators-to-master. They listed 11 "modern marketing skills for business innovators." I discuss their list and add a few of my own. What do you think? Are there other must-have skills that today's marketers need to master?
05:40
March 20, 2019
Sharing Smart Links Online
If you ever share links through social media, you may be missing out on a remarkable opportunity...and that is being able to capitalize on who actually clicks on those links. Think about it for a second. If you take the time to share a link and someone clicks it, that's great. You curated content and they found value, at least enough to visit the link you shared. But what if you could keep track of all those people who clicked through your links? I don't mean by name--but based on that person browsing history. Through the power of what is now known as retargeting, you could be building lists of all those people who you later can advertise to using sites like Facebook, Instagram, LinkedIn, Google and Twitter. And it is not too hard to do this if you have the right tools. One of my favorite ways to do this is using a service called GeniusLink. When you create an account, you then have the option to add retargeting links from the sites I just mentioned. Once you do that, you could use a Chrome extension for example to share a link on social media. Now instead of just sharing a raw URL, the link you share will automatically add to the retargeting lists of whatever services you add in your Geniuslink dashboard. And that means any link you choose to share...not just ones to your own website. You don't even have to actively share the links on social media either--they could be sitting on your website. Now where retargeting really gets powerful is not only the ability to target people who clicked through to a specific link—but the opportunity to create Lookalike Audiences in some ad platforms like Facebook. This means you could share links for awhile then instantly expand the potential audience for an offer you want to advertise, just by starting from your initial retargeting list. I know this can sound a little confusing. But it's worth digging into it and understanding how this works in order to take advantage of the power of retargeting to get back in front of people who are interested in what you share--and more just like them. If you want to try GeniusLink for free, go to www.goforlaunch.io/genius. If you do end up signing up for a paid plan, I will get a small referral fee. Thanks and I hope that will get you better results with your links online!
03:47
March 15, 2019
The Dangers of Discounting
You may be tempted or even pressured to discount your product or service. But what may seem like a good idea at the time, to stimulate new business and short-term cash flow, could backfire. Here are some downsides to consider before you rush to cut your price.
01:55
March 12, 2019
Do you use Slack at work?
Do you use Slack at work? Are you a big fan—or have you found it hard to get adoption? I created the Learn Slack community several years ago (https://www.learnslack.com) and it’s been a fun place to test different ways to use Slack, share tips and tricks and get help from the community.
01:19
March 7, 2019
10 Instant Hacks to Improve Landing Page Conversions by 5x
Have you ever created a landing page that doesn’t convert? Well, that’s over now! On March 15, 2019 (Friday), join the webinar 10 Instant Hacks to Improve Landing Page Conversions By 5X—hosted by Brandon Uttley (me!) and David Braun, founder of TemplateMonster and Weblium. We will explain how to maximize landing page effectiveness in your business—or for your clients. What you’ll learn: • Does your business need a landing page when you have a company website? • How to increase landing page conversions by 5X • How to launch landing pages quickly and easily • 10 hacks to improve your landing page Plus, there will be a landing page crash test LIVE. Date and time: March 15, 2019 at 1pm (EST) The webinar room capacity is limited 😬 — so hurry to reserve a front row seat! Register here: https://uttley.in/webliumwebinar Get ready to watch your landing page conversions take off!
01:59
March 5, 2019
My Favorite Everyday Apps
Today I am sharing some of my favorite “everyday apps” to get things done! To learn more about these and other tools I use, visit www.kit.com/brandonuttley/everyday-apps
07:42
March 4, 2019
The final countdown before this finally is a Flash Briefing...
I’m still waiting for the final approval from Amazon for this to be an actual Alexa flash briefing. I made a few mistakes in the process that have delayed things, but we should be good soon.
02:23
February 28, 2019
Submitted this to Amazon for approval as a Flash Briefing!
I’m waiting to see if Amazon approves this as a flash briefing. I will let you know what happens. There was something funky going on yesterday where the podcast feed from Anchor.fm did not immediately publish to iTunes. Not sure what was happening there but nevertheless it does seem to be working now! So this will be another test to see how quickly this Anchor podcast pushes over to iTunes.
01:08
February 21, 2019
Oops! I needed a current podcast episode to create an Alexa Flash briefing using Anchor.
In my quest to connect my Anchor podcast RSS feed to Alexa to create a new Flash Briefing....I got an big error message. D’oh! So I’m updating the feed to see it that fixes the issue. Stay tuned, I’ll let you know what happens.
00:54
February 20, 2019
Testing Anchor to produce a Flash briefing
Just a test with Brandon Scott of OkClear. We’re trying to determine if Anchor will be a good way to record and publish a Flash Briefing for Alexa!
01:18
November 16, 2018
Find your voice and share it.
Everyone has a completely unique voice. Learn to find yours and share it with the world consistently.
04:43
August 11, 2017
Sharing videos with Anchor
The newest version of Anchor allows you to quickly share video clips through the app.
01:20
August 8, 2017
To re-record or not?
Do you just let the recording roll if you are stumbling, or do you re-record?
00:17
August 4, 2017
The Song That Terrified Me
At age 10 in 1975, I was swept up in the hysteria surrounding the alleged "in studio murder" during the recording of Love Rollercoaster by the Ohio Players.
01:55
August 4, 2017
Make a book in Wikipedia
Use the built-in Book Creator in Wikipedia to create a book you can download as a PDF or even print on demand.
01:52
July 27, 2017
Self Containment is the secret
Want to improve your audience's email engagement? Then pack the value into each one. Don't make them leave (click through) to get the good stuff.
02:55
July 25, 2017
Google+ still sucks...
While Google+ is still awful to navigate, Google keeps enhancing My Business functionality. I like the new Posts feature, for example.
01:21
July 24, 2017
Why I still love RSS feeds
The tools keep changing, but I still like subscribing to news and alerts with RSS feeds.
02:54
July 19, 2017
Your Sun. night routine is...
How do you typically spend Sunday evenings? Are you stressed out dreading the week ahead and clearing your inbox, or have you planned ahead so you can relax?
01:50
July 16, 2017
Several cool tech tools
Check out Anchor, Muzzle and Sorry Whaaat.
02:05
July 16, 2017
July 16, 2017
02:05
July 16, 2017
July 16, 2017
02:05
July 16, 2017
July 16, 2017
02:05
July 16, 2017
July 16, 2017
02:05
July 16, 2017
Radio still rules the reach.
The Huge Reach of Traditional Radio
02:09
July 13, 2017
July 13, 2017
02:09
July 13, 2017
July 13, 2017
02:09
July 13, 2017
July 13, 2017
02:09
July 13, 2017
July 13, 2017
02:09
July 13, 2017
July 13, 2017
02:09
July 13, 2017
July 13, 2017
02:09
July 13, 2017
July 13, 2017
02:09
July 13, 2017
July 13, 2017
02:09
July 13, 2017
July 13, 2017
02:09
July 13, 2017
July 13, 2017
02:09
July 13, 2017
What you don't need
My thoughts on what you don't need in order to get your message out into the world.
01:20
July 13, 2017
A @GaryVee Reading - MediaYOU
Thought I'd have a little fun reading a recent post by Gary Vaynerchuk on "Having A Media Company Mentality."
02:51
July 12, 2017
July 12, 2017
02:51
July 12, 2017
Social media influencers? MEH
Go watch the hilarious short mockumentary called The Social Media Influencer Family.
00:58
July 7, 2017
Two questions to ask peers...
Here are two good questions to ask people who know you well. These are from Perry Marshall's book 80/20 Sales and Marketing.
03:05
July 6, 2017
Cool Tech Tools I'm using
Cool Tech Tools I'm using this month. Call in if you have any new favorites.
02:35
July 5, 2017
Make your own podcast for free with Anchor!
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Make your own podcast for free with Anchor!