I was inspired to do this episode after seeing an infographic from Maryville University at https://online.maryville.edu/blog/11-modern-marketing-skills-for-business-innovators-to-master.
They listed 11 "modern marketing skills for business innovators." I discuss their list and add a few of my own.
What do you think? Are there other must-have skills that today's marketers need to master?
If you ever share links through social media, you may be missing out on a remarkable opportunity...and that is being able to capitalize on who actually clicks on those links.
Think about it for a second. If you take the time to share a link and someone clicks it, that's great. You curated content and they found value, at least enough to visit the link you shared.
But what if you could keep track of all those people who clicked through your links? I don't mean by name--but based on that person browsing history. Through the power of what is now known as retargeting, you could be building lists of all those people who you later can advertise to using sites like Facebook, Instagram, LinkedIn, Google and Twitter.
And it is not too hard to do this if you have the right tools. One of my favorite ways to do this is using a service called GeniusLink. When you create an account, you then have the option to add retargeting links from the sites I just mentioned. Once you do that, you could use a Chrome extension for example to share a link on social media. Now instead of just sharing a raw URL, the link you share will automatically add to the retargeting lists of whatever services you add in your Geniuslink dashboard. And that means any link you choose to share...not just ones to your own website. You don't even have to actively share the links on social media either--they could be sitting on your website.
Now where retargeting really gets powerful is not only the ability to target people who clicked through to a specific link—but the opportunity to create Lookalike Audiences in some ad platforms like Facebook. This means you could share links for awhile then instantly expand the potential audience for an offer you want to advertise, just by starting from your initial retargeting list.
I know this can sound a little confusing. But it's worth digging into it and understanding how this works in order to take advantage of the power of retargeting to get back in front of people who are interested in what you share--and more just like them.
If you want to try GeniusLink for free, go to www.goforlaunch.io/genius. If you do end up signing up for a paid plan, I will get a small referral fee. Thanks and I hope that will get you better results with your links online!
You may be tempted or even pressured to discount your product or service. But what may seem like a good idea at the time, to stimulate new business and short-term cash flow, could backfire. Here are some downsides to consider before you rush to cut your price.
Do you use Slack at work? Are you a big fan—or have you found it hard to get adoption? I created the Learn Slack community several years ago (https://www.learnslack.com) and it’s been a fun place to test different ways to use Slack, share tips and tricks and get help from the community.
Have you ever created a landing page that doesn’t convert? Well, that’s over now!
On March 15, 2019 (Friday), join the webinar 10 Instant Hacks to Improve Landing Page Conversions By 5X—hosted by Brandon Uttley (me!) and David Braun, founder of TemplateMonster and Weblium. We will explain how to maximize landing page effectiveness in your business—or for your clients.
What you’ll learn:
• Does your business need a landing page when you have a company website?
• How to increase landing page conversions by 5X
• How to launch landing pages quickly and easily
• 10 hacks to improve your landing page
Plus, there will be a landing page crash test LIVE.
Date and time: March 15, 2019 at 1pm (EST)
The webinar room capacity is limited 😬 — so hurry to reserve a front row seat!
Register here: https://uttley.in/webliumwebinar
Get ready to watch your landing page conversions take off!
I’m waiting to see if Amazon approves this as a flash briefing. I will let you know what happens. There was something funky going on yesterday where the podcast feed from Anchor.fm did not immediately publish to iTunes. Not sure what was happening there but nevertheless it does seem to be working now! So this will be another test to see how quickly this Anchor podcast pushes over to iTunes.
In my quest to connect my Anchor podcast RSS feed to Alexa to create a new Flash Briefing....I got an big error message. D’oh! So I’m updating the feed to see it that fixes the issue. Stay tuned, I’ll let you know what happens.