Brand Spanking You

There are thousands of products and procedures marketing to women to help them hold on to youth as long as they can. When choosing a method and a provider for cosmetic treatment, a woman needs to do her homework. Remember, advertising is not going to paint an accurate picture.

In this month's podcast episode of Brand Spanking You, Nicole will be speaking with Dr Kathleen Chang of The Harmony Aesthetic Clinic.

Dr Chang believes in innate beauty and providing the best combination of treatments to bring out the best of your skin, face, and body. Age, muscle movement, fat loss, gravity and sun damage are some of the many factors that will eventually take its toll.

It’s a natural urge to want to turn back the clock and counteract the signs of ageing. However, it’s important that in trying to do so you won't put your mental or physical health at risk.

Don't miss this episode as Dr Kathleen talks more about aesthetic technology especially for women.

If you have ever had a feeling in the pit of your stomach — that you are meant to do something bigger, more meaningful, and all yours — you are an entrepreneur. You just need to learn to think like an entrepreneur.

Much of the conversation about entrepreneurial growth narrows in on sales objectives, hiring the right talent and other similar objectives. The importance of the entrepreneurial mindset is often missing from these conversations. The entrepreneurial mindset is about a certain way of thinking -- it is about the way in which you approach challenges and mistakes. It is about an inherent need to improve your skillset and to try and try again.

But why is this important?

That's what we'll learn in this week's podcast episode with Richard Crawford Small. Richard Crawford-Small is an award-winning consultant and the creator of the iConsult Interactive Client Management System. During his fifteen years in the UK Medical Aesthetic Industry, Richard has provided business support and sales and marketing consultancy for small independent practices through to large multisite chains.

He is also a writer and had successfully published two books, Changing Faces: The Secret to Creating a Beautiful Medical Aesthetics Business and Changing Minds: A Deliberate Plan for Accidental Success.

Don't miss this episode and learn what the journey entails and how to stay focused on key tasks to ensure that your business is a success.

Make no mistake about it: a recognisable and loved brand is one of the most valuable assets a company owns.

As a small business, you may be competing against big brands with devoted customers and unlimited marketing budgets. That’s why you have to find ways to differentiate—with a solid brand building process of your own.

In this week's podcast episode, Nicole will be speaking with Michelle Wong, the woman behind Lab Muffin Beauty Science.

Michelle started Lab Muffin almost 10 years ago, frustrated that the beauty blogosphere didn’t have enough easy-to-understand explanations of the science behind beauty products.

So what made her choose a unique brand identity? That's what we'll find out in this episode.

Join us in another incredible episode with the experts.

Beyond just a memorable logo, good branding increases the value of a company, provides employees with direction and motivation, and makes acquiring new customers easier. So what exactly is a brand?

The short answer is: everything.

A brand represents the sum of people’s perception of a company’s customer service, reputation, advertising and logo. And when all of these parts of the business are working well together, the overall brand tends to be healthy.

Take it from Maree Andersen, a business owner who learned first-hand just how important branding was to her success.

Maree wears many hats. She's a Salon Mentor, Skin Expert, Facialist, Content Writer and a Therapist Educator. Maree is passionate about offering her followers insights into skincare, product reviews, educational resources for skin professionals & salon owners as well as behind the scenes secrets that really work and increase profitability.

If that sounds like something you want help with, join us in this amazing podcast episode.

Aesthetic isn’t just a creative word, it has a very practical definition with real-world and monetary ramifications.

We experience different types of services from various companies. Whether you’re getting a manicure or pedicure or receiving service when ordering food at a restaurant, it all boils down to how you feel when you are done. You will begin to pick and choose what works for you and what doesn’t, and you might reflect on what could have been done to improve the process.

Knowing what’s important to you and for your clients is the foundation that cultivates your brand.

In a world brimming with beauty products, differentiating yourself is a challenge.

For Vanessa Grech, it was about asking herself what’s important to her clients, followed by: how does she want people to perceive her company, The Medispa North Sydney?

Join us in this weeks episode as Vanesa walks us through her journey on how she built her business in an already saturated market of the aesthetic industry.

Starting a business entails understanding and dealing with many issues—legal, financing, sales and marketing, intellectual property protection, liability protection, human resources, and more. But interest in entrepreneurship is at an all-time high. And there have been spectacular success stories of early-stage startups growing to be multi-billion-dollar companies, such as Uber, Facebook, WhatsApp, Airbnb, and many others.

In this week's podcast episode, Neil Osborne will give us an overview of the key steps for entrepreneurs who are starting a business and address some of the topics in more depth.

There are no limits on who can become a great entrepreneur. You don't necessarily need a college degree, a bunch of money in the bank or even business experience to start something that could become the next major success. However, you do need a strong plan and the drive to see it through.

If you're an entrepreneur, odds are you already have the drive, but you might not know how to start building your empire.

That's why we're here. Don't miss this episode!

In the age where becoming your own boss is becoming the order of the day, the dream of entrepreneurship and the realities of entrepreneurship often present a harsh reality that not everyone is ready for. However, does mean that one should walk away when the going gets tough?

As you consider new ideas for your next project or business, give extra credence to the things you believe to be true that others doubt. The most exciting products are created by people with tons of conviction for something that strikes most others as odd.

In this week's exciting podcast episode, Nicole will be speaking with Mariza Nuttall.

Mariza is a trainer that trains a variety of clients, including nurses, dermal therapists, doctors and beauty therapists.

When she had started in the industry, nobody believes she would make it. But as goal-getter as she is, she proved them wrong.

Join us in another episode of business and learning from the experts.

While the coronavirus has eliminated the majority of face-to-face business interactions around the world, it has not eliminated the need for companies to engage their customers. In fact, customer engagement has never been more vital: Not only might it help companies develop alternative streams of revenue in the current moment, but it could also offer a significant advantage when the economy reopens.

In an era when the populace needs guidance and information, and when people place more trust in Amazon and Google, it is up to businesses to serve as reliable resources for their customers and their communities. By wielding their expertise to educate the public at large, they can benefit both society as a whole and their customers specifically.

In this week's podcast episode, Nicole will be speaking with Katie Budd on how to engage with your clients and customers while still following Covid-19 protocols.

Katie is an accomplished sales professional with over 17 years of experience.

So what should you do to engage your customers during COVID-19? Listen to the podcast now!

Communication is about more than just exchanging information. It’s about understanding the emotion and intentions behind the information. As well as being able to clearly convey a message, you need to also listen in a way that gains the full meaning of what’s being said and makes the other person feel heard and understood.

Effective communication sounds like it should be instinctive. But all too often, when we try to communicate with others something goes astray. We say one thing, the other person hears something else, and misunderstandings, frustration, and conflicts ensue. This can cause problems in your home, school, and work relationships.

For many of us, communicating more clearly and effectively requires learning some important skills.

In this first episode of (podcast title), Nicole will talk with Grazina Fechner, Director of Front + Centre Training Solutions. Grazina is a professional media trained presenter and communication expert. You probably knew Griz from Channel 7 variety shows, and we're lucky to launch this episode with her as our first guest.

Listen with us as we deep dive into effective communication, non-verbal communication and how this plays a big role in your day to day life.

Learn more about Grazina Fechner here: