We share secrets, systems and strategies you can use to unleash the power of story to build and grow your brand. Brought to you by Communication Strategy Group, a brand storytelling agency. www.communicationstrategygroup.com
Can you build Story Leadership (tm) by being magnetic? And what does that mean for your business? On this episode of The Brandtelling Podcast we interview media trainer and communication strategist Jess Todtfeld about how he shows executives and c-suite leaders how to BE Magnetic… how to quickly gain the confidence and skills to master speeches, presentations and media interviews.
There are lots of ways to build your Story Leadership (tm), including "content curation," where you carefully select and share content created by other people. In this episode of The Brandtelling Podcast, we interview Scott Rogerson of UpContent, a content curation platform built for today's busy marketers.
In this episode of The Brandtelling Podcast, we talk with Dr. Dan Schaefer, PhD, CEO of Peak Performance Strategies, about ways to share your brand story and rise to the peak of performance. Watch out - Dr. Dan may hypnotize you to increase your performance and maybe your golf swing!
Your brand is one of your biggest assets. So why do so many companies fail to take the proper steps to protect those assets as core intellectual property? On The Brandtelling Podcast, our guest, Jim Harrington of Hoffman and Baron Law, discusses the importance of protecting your intellectual property -- defending your Story Leadership(tm) -- including trademarks, trade secrets (shh), and patents.
In this episode of The Brandtelling Podcast, Arthur Germain tells a story about 8 things he learned about branding from his first job working at a camera store (back when you shot on film and it had to be processed before you could see your pictures.)
In this episode of The Brandtelling Podcast we welcome our guest, Jim Ferme, Founder of the Business Impact Group (BIG), an executive-level business growth accelerator, for a discussion about referral marketing, brand awareness and making true business connections.
In this episode of The Brandtelling Podcast we welcome our guest, Lisa Dreher, Chief Marketing Officer and Brand Strategist of Guide Force, a business growth solutions firm, for a wide-ranging discussion about marketing, branding and newsjacking.
Looking for a marketing agency to take your technology, manufacturing or professional services firm to the next level? Make sure the agency you select is CLEAR about how they work:
A visual brand identity - your company logo, colors, and overall look and feel - is how most customers first interact with your brand. Arthur Germain and Michael Simbrom discuss how to make a solid first impression with your visual brand identity choices.
Could a brand assessment help you refocus and reposition your brand? Arthur Germain and Michael Simbrom (Communication Strategy Group) explore how to use a Brand Assessment to rebuild your brand story.
Leveraging your organization’s thought leadership is critical! We define thought leadership as the point of view of your leadership team that shares their experience, expertise, passion, talent and attitude to better connect with your customers, partners and industry community. It’s the WHY & HOW your company does what it does; not just the WHAT.
Does your brand story sound like your competitors’ brand story? Is there a reason? How can you differentiate yourself? This is a common issue for many channel IT companies – whether you are a solution provider, a managed solution provider, a cloud provider, or any other flavor of the IT channel.