The Brandtelling Podcast

The Brandtelling Podcast

By Communication Strategy Group
We share secrets, systems and strategies you can use to unleash the power of story to build and grow your brand. Brought to you by Communication Strategy Group, a brand storytelling agency.
www.communicationstrategygroup.com
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Building Story Leadership (tm) through Content Curation - an interview with Scott Rogerson of UpContent

The Brandtelling Podcast

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Building Story Leadership (tm) by Being Magnetic - an interview with Jess Todtfeld
Can you build Story Leadership (tm) by being magnetic? And what does that mean for your business? On this episode of The Brandtelling Podcast we interview media trainer and communication strategist Jess Todtfeld about how he shows executives and c-suite leaders how to BE Magnetic… how to quickly gain the confidence and skills to master speeches, presentations and media interviews.
23:12
January 8, 2020
Building Story Leadership (tm) through Content Curation - an interview with Scott Rogerson of UpContent
There are lots of ways to build your Story Leadership (tm), including "content curation," where you carefully select and share content created by other people. In this episode of The Brandtelling Podcast, we interview Scott Rogerson of UpContent, a content curation platform built for today's busy marketers.
23:04
December 24, 2019
Achieving Peak Performance for Sharing Story Leadership (tm) - an interview with Dr. Dan Schaefer, PhD
In this episode of The Brandtelling Podcast, we talk with Dr. Dan Schaefer, PhD, CEO of Peak Performance Strategies, about ways to share your brand story and rise to the peak of performance. Watch out - Dr. Dan may hypnotize you to increase your performance and maybe your golf swing!
19:50
December 10, 2019
Intellectual Property & Brand Protection - An interview with Jim Harrington of Hoffman and Baron Law
Your brand is one of your biggest assets. So why do so many companies fail to take the proper steps to protect those assets as core intellectual property? On The Brandtelling Podcast, our guest, Jim Harrington of Hoffman and Baron Law, discusses the importance of protecting your intellectual property -- defending your Story Leadership(tm) -- including trademarks, trade secrets (shh), and patents.
17:44
November 27, 2019
What did your first job teach you about branding?
In this episode of The Brandtelling Podcast, Arthur Germain tells a story about 8 things he learned about branding from his first job working at a camera store (back when you shot on film and it had to be processed before you could see your pictures.)
06:34
November 11, 2019
Interview with Jim Ferme of Business Impact Group
In this episode of The Brandtelling Podcast we welcome our guest, Jim Ferme, Founder of the Business Impact Group (BIG), an executive-level business growth accelerator, for a discussion about referral marketing, brand awareness and making true business connections.
28:02
October 16, 2019
Interview with Lisa Dreher of Guide Force
In this episode of The Brandtelling Podcast we welcome our guest, Lisa Dreher, Chief Marketing Officer and Brand Strategist of Guide Force, a business growth solutions firm, for a wide-ranging discussion about marketing, branding and newsjacking.
19:01
September 28, 2019
What to Look for in a Marketing Agency Relationship
Looking for a marketing agency to take your technology, manufacturing or professional services firm to the next level? Make sure the agency you select is CLEAR about how they work: Clarify Leverage Enhance Amplify and Run
04:34
September 3, 2019
How to Make Your Sales Team Fall in LOVE with Marketing
There's a disconnect between Marketing and Sales that you can bridge by showing the sales team a little L-O-V-E. Listen to the latest episode for mire.
05:13
August 28, 2019
How to Create Visual Brand Identity for Your Brand
A visual brand identity - your company logo, colors, and overall look and feel - is how most customers first interact with your brand. Arthur Germain and Michael Simbrom discuss how to make a solid first impression with your visual brand identity choices.
18:18
August 23, 2019
How to Conduct a Brand Assessment to Improve Your Brand Story
Could a brand assessment help you refocus and reposition your brand? Arthur Germain and Michael Simbrom (Communication Strategy Group) explore how to use a Brand Assessment to rebuild your brand story.
18:55
August 22, 2019
How to Leverage Thought Leadership to Promote Your Technology, Manufacturing or Professional Services Firm
Leveraging your organization’s thought leadership is critical! We define thought leadership as the point of view of your leadership team that shares their experience, expertise, passion, talent and attitude to better connect with your customers, partners and industry community. It’s the WHY & HOW your company does what it does; not just the WHAT.
07:58
August 21, 2019
IT Channel Companies Should Tell their Own Brand Stories
Does your brand story sound like your competitors’ brand story? Is there a reason? How can you differentiate yourself? This is a common issue for many channel IT companies – whether you are a solution provider, a managed solution provider, a cloud provider, or any other flavor of the IT channel. 
04:45
August 8, 2019