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The Brandtelling Podcast

The Brandtelling Podcast

By Brandtelling
We share secrets, systems and strategies you can use to unleash the power of story to build and grow your brand. Brought to you by Brandtelling, a brand storytelling agency.
www.brandtelling.com
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Currently playing episode

Building Story Leadership (tm) through Content Curation - an interview with Scott Rogerson of UpContent

The Brandtelling Podcast

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Brandtelling Podcast - What is the Impact of Your Brand in a Volatile Economy?
The mistake many brands make is to feed the brand when times are good and starve the brand when times are not so good. That's a little backward.  In this episode of the Brandtelling Podcast, Brandtelling Principal & Chief Brandteller Arthur Germain offers some perspecitve on investing in a seaworthy brand during turbulent times.
02:38
June 21, 2022
Brandtelling Podcast - The Voice of Your Brand with Rob Carbone
What is the voice of your brand? Not just the tone of the brand and the words you are using, but what does the actual voice sound like? What is the quality of that voice? This is what we explore in the latest episode of my Brandtelling Podcast.   In this episode, "The Voice of Your Brand," I am pleased to be joined by Rob Carbone, President of Rob Carbone Voice Over, a professional voice-over artist who brings his expertise (and terrific voice) to help brands sound as professional or casual as they desire. Rob details how voice overs or VOs can help brands build and share their story leadership.This video may be of interest to someone at a company where you do business who asks, "Can't someone on our staff just record the VO for our video?"
33:36
June 21, 2022
Brandtelling Podcast - Content Transformation for Story Leadership
Content marketing is how savvy B2B companies build and share their stories with prospects and customers. But how can you repurpose, reuse and recycle stories as authentic and meaningful new content?  In this episode of the Brandtelling Podcast, Brandtelling Principal & Chief Brandteller Arthur Germain is joined by Jaclyn Schiff, CEO of PodReacher, a done-for-you-service that transforms podcast episodes into high-quality articles to boost the visibility of your podcast. Jaclyn details how "content transformation" is much more than simply repurposing older content and she shares ways that businesses can build and share their story leadership.
28:29
June 21, 2022
Brandtelling Podcast - Dump the Marketing Funnel
Today we bust a common marketing myth: The Marketing Funnel -- and we provide something else to replace it that works a lot better. What's wrong with the Marketing Funnel?   It's broken. It assumes everything is a lead that comes into the top and that all your leads will glide out of the bottom as prospective customers. But we know it doesn't really work that way, right?  In this episode of the Brandtelling Podcast, Brandtelling Principal & Chief Brandteller Arthur Germain discusses how Staging Your Content for Awareness, Consideration and Decision works better than the old Marketing Funnel.   And here is a great infographic you can use as a reference: https://download.brandtelling.com/stages
04:25
June 21, 2022
Brandtelling Podcast - LI News Interview with Jay Oliver & Arthur Germain
Jay Oliver of LI News Radio interviewed Arthur Germain of Brandtelling live on the show floor of the 2022 HIA-LI Business-to-Business Trade Show where they discussed what it's like to be back live and in-person again. (audio only)
05:05
June 21, 2022
Brandtelling Podcast - A Quick Introduction to Arthur Germain and Brandtelling
A Quick Introduction to Arthur Germain, Principal & Chief Brandteller at Brandtelling
01:33
June 21, 2022
Brandtelling Podcast - Strategy, Objectives & Tactics
What's the difference among strategy, objectives and tactics? Lot's of marketers and agencies veer off into tactics before ever discussing strategy or selecting objectives. It's easy to be lured by the bright and shiny lights - but don't be fooled!   In this episode of the Brandtelling Podcast, Brandtelling Principal & Chief Brandteller Arthur Germain discusses the 5Ws and how and when to apply them to stay on track with your brand Strategy, Objectives and Tactics.
02:20
June 21, 2022
Brandtelling Podcast - 7 Secrets to Brandtelling Success
In just seven steps, you can build a stronger brand story for your growth-oriented professional services business to gain trust, win new customers and increase sales.  Brandtelling Principal & Chief Brandteller Arthur Germain introduces 7 Steps for Brandtelling Success  in this episode of Brandtelling Podcast.
02:03
June 21, 2022
Brandtelling Podcast - 3 things to keep in mind when sharing your brand story
Stories are incredibly powerful.. they're emotional and they connect us to one another. But can you improve the way you tell your brand story for greater impact? Sure you can!  Brandtelling Principal & Chief Brandteller Arthur Germain details 3 things to keep in mind when sharing your brand story in this episode of Brandtelling Podcast.
03:27
June 21, 2022
Brandtelling Podcast - Place, Space or Face
Is your B2B brand represented by a place, a space or a face – or something else? When you think about your brand, what comes to mind? Is it your headquarters place of business, the spaces where you work with customers or is it the faces of you and your employees?   Brandtelling Principal & Chief Brandteller Arthur Germain details three ways to think about the impact of location on your B2B brand in this episode of Brandtelling Podcast.
05:04
June 21, 2022
Brandtelling Podcast - Three Times to Refresh Your Brand
How do you know when it's time to refresh your brand and brand story? Brandtelling Principal & Chief Brandteller Arthur Germain details three times when you should consider refreshing your brand in this episode of Brandtelling Podcast.
04:24
June 21, 2022
Brandtelling Podcast - Selecting a Brand Name
Most professional services companies start with their name. And then they feel stuck with it. But you don't have to be. Brandtelling Principal & Chief Brandteller Arthur Germain tackles the topic of selecting a name for your brand in this episode of Brandtelling Podcast.
03:02
June 21, 2022
Brandtelling Podcast - Who is Your Customer?
Without a well-defined ideal customer, your professional services business isn't hitting the mark. It doesn't matter what your business offers or how well your product of service works -- if you don't have a clear idea about who you serve!  Brandtelling Principal & Chief Brandteller Arthur Germain tackles this topic in this episode of the Brandtelling Podcast.
02:52
June 21, 2022
Brandtelling Podcast - What is a Brand?
Simple question, so many answers. Brandtelling Principal & Chief Brandteller Arthur Germain tackles this question in our inaugural video podcast on the Brandtelling Podcast.
04:27
June 21, 2022
Stronger Speaking Performance through Storytelling - an interview with J.T. Compeau, founder of The Content Interpreter
Do you have the tools you need to increase your public speaking performance? Can you leverage your "founder's story" and other storytelling topics to interest and engage your audience? That's the topic of this episode of The Brandtelling Podcast as host Arthur Germain interviews J.T. Compeau, founder of The Content Interpreter. 
26:47
August 12, 2020
Business Development to Grow Deeper Connections - an interview with Adam Holtzer
Are you building deeper connections with clients and prospects? And could you do that better by focusing on a business development program instead of whatever it is you're doing today? That's the topic of this episode of The Brandtelling Podcast as host Arthur Germain interviews Adam Holtzer, founder and Master Connector of Connections4Hire. 
29:52
June 26, 2020
Creativity is Ageless - an interview with Eddie Prentiss founder of Creageless
Is there an age limit on creativity? You wouldn't think so, but "creatives" often find themselves feeling that ageism creeps in when it comes to moving into a new role or joining a new company. It's counter-intuitive - creatives may have decades of talent and experience which is now working against them. Enter my guest, Eddie Prentiss, a creative himself, and founder of Creageless (www.creageless.com) a community of creatives. It began as a place for older creatives, but along the way, Eddie and its members discovered that the community doesn't care about age - old or young. On this episode of The Brandtelling Podcast we talk about the Creageless community and what it offers creatives from all industries and all ages.
23:06
June 08, 2020
The Impact of Voice on Your Brand Story - an interview with Cynthia Zhai
Can the way that you tell a story - the sound of your voice - impact the way that your brand story is received? On this episode of The Brandtelling Podcast we interview international voice coach and trainer Cynthia Zhai from her home in Singapore about how the sound of your voice can reflect your past, present and potential.
21:46
April 01, 2020
How are you staging your content for the buyers journey?
Your B2B content marketing plan should include different types of content to nurture marketing leads through their customer journey. We like to look at three simple stages: Awareness, Consideration and Decision. In this podcast we discuss the difference between each stage and make recommendations about the type of content you should be sharing with your prospects.
10:08
February 21, 2020
Building Story Leadership (tm) by Being Magnetic - an interview with Jess Todtfeld
Can you build Story Leadership (tm) by being magnetic? And what does that mean for your business? On this episode of The Brandtelling Podcast we interview media trainer and communication strategist Jess Todtfeld about how he shows executives and c-suite leaders how to BE Magnetic… how to quickly gain the confidence and skills to master speeches, presentations and media interviews.
23:13
January 08, 2020
Building Story Leadership (tm) through Content Curation - an interview with Scott Rogerson of UpContent
There are lots of ways to build your Story Leadership (tm), including "content curation," where you carefully select and share content created by other people. In this episode of The Brandtelling Podcast, we interview Scott Rogerson of UpContent, a content curation platform built for today's busy marketers.
23:04
December 24, 2019
Achieving Peak Performance for Sharing Story Leadership (tm) - an interview with Dr. Dan Schaefer, PhD
In this episode of The Brandtelling Podcast, we talk with Dr. Dan Schaefer, PhD, CEO of Peak Performance Strategies, about ways to share your brand story and rise to the peak of performance. Watch out - Dr. Dan may hypnotize you to increase your performance and maybe your golf swing!
19:50
December 10, 2019
Intellectual Property & Brand Protection - An interview with Jim Harrington of Hoffman and Baron Law
Your brand is one of your biggest assets. So why do so many companies fail to take the proper steps to protect those assets as core intellectual property? On The Brandtelling Podcast, our guest, Jim Harrington of Hoffman and Baron Law, discusses the importance of protecting your intellectual property -- defending your Story Leadership(tm) -- including trademarks, trade secrets (shh), and patents.
17:44
November 27, 2019
What did your first job teach you about branding?
In this episode of The Brandtelling Podcast, Arthur Germain tells a story about 8 things he learned about branding from his first job working at a camera store (back when you shot on film and it had to be processed before you could see your pictures.)
06:34
November 11, 2019
Interview with Jim Ferme of Business Impact Group
In this episode of The Brandtelling Podcast we welcome our guest, Jim Ferme, Founder of the Business Impact Group (BIG), an executive-level business growth accelerator, for a discussion about referral marketing, brand awareness and making true business connections.
28:02
October 16, 2019
Interview with Lisa Dreher of Guide Force
In this episode of The Brandtelling Podcast we welcome our guest, Lisa Dreher, Chief Marketing Officer and Brand Strategist of Guide Force, a business growth solutions firm, for a wide-ranging discussion about marketing, branding and newsjacking.
19:02
September 28, 2019
What to Look for in a Marketing Agency Relationship
Looking for a marketing agency to take your technology, manufacturing or professional services firm to the next level? Make sure the agency you select is CLEAR about how they work: Clarify Leverage Enhance Amplify and Run
04:34
September 03, 2019
How to Make Your Sales Team Fall in LOVE with Marketing
There's a disconnect between Marketing and Sales that you can bridge by showing the sales team a little L-O-V-E. Listen to the latest episode for mire.
05:14
August 28, 2019
How to Create Visual Brand Identity for Your Brand
A visual brand identity - your company logo, colors, and overall look and feel - is how most customers first interact with your brand. Arthur Germain and Michael Simbrom discuss how to make a solid first impression with your visual brand identity choices.
18:19
August 23, 2019
How to Conduct a Brand Assessment to Improve Your Brand Story
Could a brand assessment help you refocus and reposition your brand? Arthur Germain and Michael Simbrom (Communication Strategy Group) explore how to use a Brand Assessment to rebuild your brand story.
18:56
August 22, 2019
How to Leverage Thought Leadership to Promote Your Technology, Manufacturing or Professional Services Firm
Leveraging your organization’s thought leadership is critical! We define thought leadership as the point of view of your leadership team that shares their experience, expertise, passion, talent and attitude to better connect with your customers, partners and industry community. It’s the WHY & HOW your company does what it does; not just the WHAT.
07:58
August 21, 2019
IT Channel Companies Should Tell their Own Brand Stories
Does your brand story sound like your competitors’ brand story? Is there a reason? How can you differentiate yourself? This is a common issue for many channel IT companies – whether you are a solution provider, a managed solution provider, a cloud provider, or any other flavor of the IT channel. 
04:46
August 08, 2019