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The Experiential Way

The Experiential Way

By Branperience
We’re Branperience, a Brand Experience Firm, talking all things brand experiences and experiential marketing! Whether you’re a brand looking for insights & tips or a Stakeholder looking to know what to expect from brand experiences, we cover various topics to cater to whichever area you may Full in! So, let’s talk!
Where to listen
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Ep. 25: Making Better Brand Decisions.
Every decision affects your brand's experience internally and externally. Listen in as we discuss 3 scientific decision-making formulas + 4 🔑 experiential decision-making factors.
March 11, 2021
Ep. 24: 3 Ways to Discover Your Brands Superpower.
Everyone has a superpower - cliche, we know. But it's true! And your brand has one too. This week we're discussing how to discover, identify, and three things you can use to make sure that you're superpower enhances your experience.
March 03, 2021
Ep. 23: It's All In the Foundation.
Create clarity in chaos by solidifying your Brand’s Architecture. Listen in as we discuss the importance, types, benefits, and insights for a sustainable Brand Architecture.
February 25, 2021
Ep. 22: Return On Experience.
ROX is an underrated business metric. However, It’s one of the main drivers, not only in ROI, but in your brands sustainability. Listen in as we discuss what it is, how to measure it, and why.
February 18, 2021
Ep. 21: The Switch Up...Again.
New year, new us? Or is it too late to say that? 🙄 We are back and switching it up — again...
February 12, 2021
Ep. 20: 7 Strategies For Your Business Experience.
Use these strategies within your experience to gain brand loyalty, advocacy, and longevity.
January 24, 2020
Ep. 19: Keep your word.
Proof of promise — a brand must.
November 09, 2019
Ep. 18: Just ask, then listen.
The art of experiences lie in listening. Listen in for the 7th 🔑 with implementing insights for your experience.
October 31, 2019
Ep. 17: Experience your experience.
You can’t possibly know if it’s usable + useful if you haven’t done it yourself. Listen in for the 6th 🔑 with implementing insights for your experience.
October 24, 2019
Ep. 16: Humanizing your experience.
5th 🔑. This week we’re discussing how to humanize your experience, which is essential to building relationships and making memorable connections!
October 17, 2019
Ep. 15: Internal Stakeholder Experience — it matters most.
We’re on the 4th key to creating a memorable brand experience and this one is HUGE. Listen in for a formula to implement within your experience!
September 23, 2019
Ep. 14: Start with the heart!
Start with the heart. ♥️ We’re back and we’re speaking from our heart — which is where your experience should start!
September 04, 2019
Ep. 13: KISS applies here too, but you’re not stupid.
We’re talking about keeping it sweet & simple (our KISS Acronym) in your brand experiences. We delivered this in a very short & simple episode 😂.
May 23, 2019
Ep:12 Who’s this experience for anyway?!?
We’re breaking down those 8 tips, individually, in WAY more detail. We kicked it of with discussing who are we actually creating this experience for anyway? 🤔 in other words, why knowing your stakeholders are extremely important.
May 10, 2019
Ep. 11: Here’s an experience tip...well 8!
🎧 This week we dedicated the entire episode to these 8 experience tips 👀 listen in & grab these 💎.
April 25, 2019
Ep. 10: These aren’t tears — it’s my allergies 👀 !
🎧 This week in Industry News, grab your tissues as we discussed Budweiser’s newest campaign video 🙌🏾. In our let’s talk about it segment, we discussed brand experience verse customer experience! 🗒 since it’s #TBT we closed it out with our #Branperience with Black Friday (we know it’s only April 😫) !
April 11, 2019
Ep. 9: On the run, literally — with Nike!
🎧 This week in Industry News, we discussed experiential activations at SXSW 🙌🏾. In our let’s talk about it segment, we topped off our discussion on what experiential marketing really is — details that you’ll want to write down. 🗒 We closed it out with our #Branperience with Nike’s Running App: NRC (Nike Run Club) 🏃🏾‍♀️ in honor of Teju’s running season returning!
March 28, 2019
Ep. 8: But really, what is experiential marketing?
This week in Industry news we discussed buying jeans 👖 and the cool way Levi’s has transformed this daunting task 🙌🏾. In our let’s talk about it segment, we discussed experiential marketing in detail — details that you’ll want to write down. 🗒 and we closed it out with our #Branperience with more food 😂😫 this time for Brunch at Brunch MKE. 🍽
March 15, 2019
Ep. 7: It actually is crazy 😏 until you do it.
🎧 This week in industry news we discussed Nike’s latest “Dream Crazier” campaign video 🙌🏾 and how they’re pulling off this brilliant experience! In our let’s talk about it segment, we discussed another type of brand experience: live events! 📸 and we closed it out with our #Branperiences with a not so regular diner but Sweet Diner. 🍽
February 28, 2019
Ep. 6: Who’s over the creative team?
This week in industry news we discussed “Sleeping with strangers” 😳 a NYC experiential marketing event 🛏. In our let’s talk about it segment, we discussed the Gucci & BET “experiences” from last week 🙄 and we closed it out with a little throwback of one of our favorite #Branperiences with the Holiday Inn Guin.
February 15, 2019
Ep. 5: No lie, it’s more than a workout.
This week we discussed the NBA’s new experience partnership with AT&T that they’re kicking off next week at All Star Weekend. We then discussed our favorite experience tactic — Surprise & Delight and we closed it out with our Branperience with Shred 4/15!
February 07, 2019
Ep. 4: Yep, they’re always that nice.
This week we discussed Brick & Mobile experiences , then we talked about why you should focus on your brands brand experience and lastly our Branperience was with the oh so nice Chic-Fil-A.
January 31, 2019
Ep. 3: Fyre Festival wasn’t only in the Bahamas.
This week we discussed the infamous Fyre Festival & the documentary AND how we have a very important connection to the Fyre Festival. 😳 We then talked about the difference between Event Marketing and Experiential Marketing and finally Teju tells us her Branperience with “The Brand” and it gets deep.
January 24, 2019
Ep. 2: There’s a difference.
We discuss the difference between branding & marketing (yes, there’s a difference) and why it’s important to understand the difference between the two. We then discussed the new Big Baller Brand (BBB) Experiences & our Branperience with Panera that we can’t stop talking about!
January 17, 2019
Ep. 1: The Switch Up.
This week we discuss how we switched it up for the new year with The Branperiencer Blog and Memorable Monday’s ! Listen in while we explain what exactly we’re doing and why! #Branperience
January 07, 2019