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Breaking and Entering Advertising Podcast

Breaking and Entering Advertising Podcast

By Breaking and Entering Media

Schemes to help you pull off the ultimate heist: breaking and entering the advertising industry. I’m your accomplice, Geno Schellenberger.

50,000+ Listens and counting!

Check out our master resource list from each guest through our Instagram account: @breakingandenteringpod
www.instagram.com/breakingandenteringpod/
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Currently playing episode

#133: Jolene Delisle, Founder of The Working Assembly

Breaking and Entering Advertising PodcastSep 27, 2022

00:00
37:52
#179: Ben Purkert, Lecturer of Creative Writing at Rutgers University
Aug 01, 202341:28
Q2 Crowbar Winners: (Judge Kellyn Blount) Alex Dagostino, Alexis Bradley, Maxwell Israels and Hannah Biddlecome
Jul 31, 202355:20
178: Megan Lally, Owner and Managing Director at Highdive Advertising
Jul 25, 202352:23
177: Mark Ritson, Founder and Professor of Mini MBA in Marketing
Jul 18, 202351:53
#176: Toby Barlow, Co-Founder of Lafayette American

#176: Toby Barlow, Co-Founder of Lafayette American

This week we have the co-founder and creative chief of the Detroit-based creative agency Lafayette American on.

Toby Barlow recorded this episode from Lake Champlain, and you should listen to his advice to one day get his views.

But back to advertising, he teaches us about his story and how you, too, can achieve success.

Toby ran the Ford account at TBWA/Chiat Day and J. Walter Thompson Worldwide (JWT), where he stayed for ten years. He has received multiple awards, including a Gold Effie, Cannes Lions, and One Show Awards.

And we get a glimpse at Lafayette American, where they make beautiful, creative work for their clients.

Jul 11, 202341:19
#175: Victoria Clouse, Account Manager at Fallon

#175: Victoria Clouse, Account Manager at Fallon

Victoria Clouse's story is exactly what you need to hear.


Whether you're interning this summer, heading into your full-time job, or still figuring it out, this episode has information for you.


Victoria is two years of experience in her advertising career as an account manager at the historic advertising agency, Fallon, based in Minneapolis.


She details how she landed a mentor, kept up with her mentor, was patient with an internship and even negotiated her starting salary at her dream agency.


She breaks it all down for you in this episode.

Jul 03, 202354:59
#174: Masters in Branding: Emilie Vicchio and Shannon Obrecht
Jun 27, 202345:17
#173: Beatrice Ferro, Art Director at DDB San Francisco
Jun 20, 202344:29
#172: Getting a Master's In Strategic Brand Communication at University of Illinois
Jun 12, 202358:32
#171: Brendan Shields-Shimizu, Chief Innovation Officer at Crispin Porter + Bogusky

#171: Brendan Shields-Shimizu, Chief Innovation Officer at Crispin Porter + Bogusky

Crispin Porter + Bogusky.

Is back.

Recently, Observatory and sister agencies MMI and Vitro merged under the Crispin banner to create an integrated creative powerhouse.

Brendan Shields-Shimizu is the Chief Innovation Officer at Crispin Porter + Bogusky.

We talk the new Crispin. We talk about meeting Morgan Freeman. LA Advertising. And branded entertainment.


Links:

Connect with Brendan: here

Connect with us: here

Win a Crowbar to break into advertising: here

Paid Disclosure:

Disclosure: This episode of Breaking and Entering was made possible through a paid collaboration, which helped us produce and grow our show. While this partnership supports us, rest assured that our opinions and content remain independent and authentic. We value your support and are committed to providing valuable content to our listeners. Here is a link to the full disclosure: https://docs.google.com/document/d/1Tp4Fw7p2aHthT8MVgW3WKDCdnO_T9i6eajQrpUBmyPY/edit

Jun 06, 202340:58
#170: Rafa Donato, Chief Creative Officer of DAVID Miami
May 29, 202351:22
#169: Ken Bates, Copywriter at DDB

#169: Ken Bates, Copywriter at DDB

Ken Bates is a Copywriter at DDB Chicago.


He's worked on brands like Miller Lite, Coors Light, Skittles and others. He wants to make ideas that are "stupid good" and make you feel something.


We both share a passion for helping students break in and thrive in advertising.


He's a walking librarian of the best ads, the best advertising professionals and advice for aspiring advertisers. Seriously, check out the link in the bio for just about every ad you need to read; he's pulled together resources from other outstanding professionals.


He broke into advertising about two years ago and tells his story, what he would do differently and what he does not regret.


Ken is officially in his groove - he came up with the "Beer Drops," an award-winning activation for Miller Lite, which we discuss in this episode.

May 24, 202339:50
#168: Jessica Clifton, Head of Brand and Marketing Advisory Media.Monks
May 23, 202338:40
167: Jay Towns, Creative at DDB Chicago
May 16, 202341:35
#166: Byron Sharp, Research Professor & Director of the Ehrenberg-Bass Institute
May 09, 202353:43
#165: Emery Barnes, Brand Supervisor at DoorDash
May 02, 202350:09
Q1 Crowbar Winners: (Judge Greg Hahn) Sam Hamerski, Jamie Chihuan and Austin Lozano
May 01, 202349:58
#164: Josh Ingram, Founding Partner & Principle at Most Wanted Co.
Apr 25, 202352:50
#163: Gerry Graf, Co-Founder CCO SlapGlobal
Apr 18, 202348:21
#162: Robyn Frost, Senior Art Director at Pereira O’Dell SF
Apr 11, 202344:32
ADjunct! Scott Hamula, Professor and Chair of Strategic Communications at Ithaca College
Apr 06, 202344:35
#161: Colin Daniels, Digital Editor at Adweek and Podcast Host
Apr 04, 202339:26
ADjunct! Edward Russell, Professor of Advertising at Syracuse University
Mar 30, 202340:43
#160: James Hurman, Founding Partner of Previously Unavailable
Mar 28, 202359:10
ADjunct! Professor John H. Murphy, Emeritus Professor at the University of Texas at Austin
Mar 24, 202340:03
#159: Jeff Sweat, Founder of Sweat + Co

#159: Jeff Sweat, Founder of Sweat + Co

Jeff Sweat makes advertising agencies famous.

Jeff Sweat is the founder of Sweat + Co, a PR consultancy focused on advertising.

As an ex-journalist, content marketing pioneer, two-time novelist, and agency PR veteran, Jeff has learned it's not enough to tell a story—you have to create a story worth telling.

He teaches us all about the communications, PR and marketing arms at every agency, how to break into it, and how to thrive in it.


Links

Connect with Jeff: here

Connect with us: here

Win a Crowbar to break into advertising: here

Paid Disclosure:

Disclosure: This episode of Breaking and Entering was made possible through a paid collaboration, which helped us produce and grow our show. While this partnership supports us, rest assured that our opinions and content remain independent and authentic. We value your support and are committed to providing valuable content to our listeners. Here is a link to the full disclosure: https://docs.google.com/document/d/1Tp4Fw7p2aHthT8MVgW3WKDCdnO_T9i6eajQrpUBmyPY/edit

Mar 21, 202346:15
ADjunct! Dr. Jason P Chambers, Associate Professor of Advertising at the University of Illinois
Mar 16, 202340:36
#158: Xanthe Wells, VP, Global Creative at Pinterest
Mar 14, 202347:58
ADjunct! Jay Waters, Senior Advertising Instructor at the University of Alabama
Mar 10, 202331:32
157: Gianna Prudente, Associate News Editor at LinkedIn
Mar 07, 202340:05
ADjunct! Tim Hendrick, Professor of Advertising at San Jose State University
Mar 03, 202338:03
ADjunct! Harsha Gangadharbatla, Professor of Advertising at University of Colorado Boulder
Mar 02, 202351:26
#156: Tyler Turnbull, Global CEO of FCB
Feb 28, 202344:06
#155: Nicole Souza, Chief Marketing Officer of Saatchi & Saatchi

#155: Nicole Souza, Chief Marketing Officer of Saatchi & Saatchi

The CMO of Saatchi & Saatchi, everyone. 

Nicole Souza is growing the historically creative and constantly innovative Saatchi & Saatchi agency brand. 

She's kind of a big deal, and that's okay.

She's able to speak our language and tells us the basics of the new business process, how she approaches it at her agency and, of course, how you can break into new business. And the rest of advertising as a career. 

This is a fantastic conversation for all aspiring advertisers and an excellent reminder for Creatives on how to get extra prestige and visibility in their roles. 

Links
Connect with Nicole:
here
Connect with us: here

Win a Crowbar Award to break into advertising: here

Paid Disclosure:

Disclosure: This episode of Breaking and Entering was made possible through a paid collaboration, which helped us produce and grow our show. While this partnership supports us, rest assured that our opinions and content remain independent and authentic. We value your support and are committed to providing valuable content to our listeners. Here is a link to the full disclosure: https://docs.google.com/document/d/1Tp4Fw7p2aHthT8MVgW3WKDCdnO_T9i6eajQrpUBmyPY/edit

Feb 23, 202337:34
#154: Jason LaFlore, Creative Director at 72andSunny
Feb 21, 202344:02
ADjunct! Jay Newell, Professor at Iowa State University
Feb 16, 202345:24
#153: Alison Weissbrot, US Editor at Campaign
Feb 14, 202334:36
ADjunct! Marshall Goldman, Professional Lecturer, Writing and Advertising at DePaul University
Feb 10, 202348:27
ADjunct! Shannon Bichard, Associate Professor at Texas Tech University
Feb 09, 202334:54
#152: Brian Bonilla, Agency Reporter at Ad Age
Feb 07, 202345:60
ADjunct! David Koranda, Professor of Practice Emeritus at University of Oregon
Feb 03, 202337:17
ADjunct! Mark Jenson, Lecturer at University of Minnesota
Feb 02, 202339:24
#151: Ann Marinovich, Chief Content Officer of Adweek
Jan 31, 202330:35
ADjunct! Mark Allen, Senior Lecturer at Southern Methodist University
Jan 27, 202337:50
ADjunct! Jenny Buschhorn, Associate Professor of Practice at Texas State University
Jan 27, 202338:06
#150: Christina Adranly, Senior Brand Strategist at Microsoft
Jan 24, 202339:39
ADjunct! Bill Schwab, Professor of Practice at Indiana University

ADjunct! Bill Schwab, Professor of Practice at Indiana University

You have a lot in common with cereal boxes at the grocery store. 

Bill Schwab, a Professor of Practice at IU and a creative director with over 25 years of experience, is our next guest. 

Schwab has worked on brands like GE, BMW, and McDonald's and has received recognition from Adweek, AdAge, and the One Show. 

Tune in to hear about his career journey and valuable lessons for aspiring advertisers. 

And learn how you have a lot in common with cereal boxes.

Check out our Crowbar Awards here: https://www.crowbarawards.com/

Check out our website: https://breaking-entering.com/

Connect with the host: https://flowcv.me/geno-schellenberger 

Connect with Bill: https://www.linkedin.com/in/bill-schwab-3abaa16/ 


Jan 19, 202336:36
#149: Jamie Falkowski, Chief Creative Officer at Day One Agency
Jan 17, 202346:53
Bonus! Geno Schellenberger, Founder of Breaking and Entering and Comms Exec at Havas Chicago
Jan 16, 202333:59
ADjunct! Chris Sparks, Instructional Associate Professor at University of Mississippi

ADjunct! Chris Sparks, Instructional Associate Professor at University of Mississippi

Class is in session. 

Minus the hundreds of dollars, it costs you for a credit. 

Chris Sparks is an Instructional Associate Professor, Integrated Marketing Communications at the University of Mississippi. 

She has 10+ years of teaching and 25+ years of industry experience at places like Ogilvy & Mather, The Coca-Cola Company, M&M/Mars, Inc., and The Colgate Palmolive Company.

You can learn her advice on thriving in the industry by impressing your clients. 

The Crowbar (creative advertising) Awards: https://www.crowbarawards.com/
BE Website: https://breaking-entering.com/ 

Instagram: https://www.instagram.com/breakingandenteringpod/

Jan 12, 202337:58