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Breaking & Entering: Advertising

Breaking & Entering: Advertising

By Geno Schellenberger
Schemes to help you pull off the ultimate heist: Breaking and Entering the Ad industry, I’m your accomplice: Geno Schellenberger.

Breaking and Entering the ad industry feels like pulling off a grand heist. We want to share with you the schemes and tips that worked for the trailblazers of the industry today.
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#31: B&E Link It Black w/Vaibhav Bhanot

Breaking & Entering: Advertising

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#34: B&E Google w/Ross Bessinger (Administrative Business Partner)
This week, we chat with Ross Bessinger, Administrative Business Partner at Google. He shares with us his expertise and experience, as well as a passion for helping young talent. With Ross, your break-in is a listen away.  https://www.linkedin.com/in/rossbessinger/ Instagram: https://www.instagram.com/enteringad/?hl=en
59:09
December 2, 2020
#33: B&E Honest Creativity In VMLY&R w/Roy Milton 2
This week we have an esteemed guest, Roy Milton 2.  His bio goes: "Over the course of my career, I've made award-winning 360 advertising campaigns for some of the world’s largest brands. With a proven record of creative leadership, my focus is creating the most engaging brand experience for my clients growth and success. I am also an emerging voice for the next generation of diverse talent and leadership."  Check out our Instagram @EnteringAd for more info about this wonderful human!  Linkedin: https://www.linkedin.com/in/roymilton2/
55:05
November 24, 2020
#32: B&E The Perfect Storm of Branding, Sports and Writing w/Mark St. Amant
Mark St. Amant has worked at agencies like Arnold and Crispin Porter Bogusky. He co-founded Boulder agency Grenadier. And he’s worked with Peyton Manning, Steph Curry and Roy Williams. Learn more about his long and storied career this week on Apple Podcasts and Spotify. If you're a sports fan, strategy-driven, and love a good story - this episode is for you!  https://www.markstamant.com/ 
48:47
November 17, 2020
#31: B&E Link It Black w/Vaibhav Bhanot
VB, co-creator of Link it Black & Employee of Wunderman Thompson, was given the stage this week on the B&E Podcast. He talks us through design, giving back and the inherent prejudice lingering in our industry. Get to know how you can use your own platforms to make a difference through Link it Black.  https://www.linkit.black/
38:05
November 10, 2020
#30: B&E Inigo Student Communication Agency W/Mary Ellis
Mary Ellis of Inigo talks about pressure, time-management, and how one becomes a stand-out communication genius on this week’s episode of Breaking & Entering. The firm director of Loyola’s student-run communication agency, she takes on clients like United Airlines and the American Health Association and makes waves with every move. Give her break-in story a listen with this week’s episode. Inigo's Site: https://www.inigocomm.com/ Linkedin: https://www.linkedin.com/in/marykathrynellis/
44:51
November 3, 2020
#29: B&E A Meaningful Advertising Career w/Mark Pollard
Mark Pollard of Sweathead talked shop with us this week on ad education, breaking into strategy, and preventing burnout. Mark's a well of dense advice and the knowledge he brings to this week's episode is an arsenal of invaluable resources. Thank you for coming on, Mark!  https://www.sweathead.com/ https://www.markpollard.net/about-mark-pollard/
1:03:59
October 27, 2020
#28: B&E Leo Burnett Account Management & Academia w/Rich
Richard Pieczynski, ad professor at Loyola and UIUC and 20 year veteran at Leo Burnett joins us this week for a pragmatic look at networking in the digital world. No face-to-face? No problem.
46:17
October 20, 2020
#27: B&E Ogilvy Associate Program w/Alex Minton
This week on Breaking & Entering, Ogilvy talent Alex Minton joins Audrey for an insightful conversation on getting a job and getting it done right. 
50:35
October 13, 2020
#26: B&E GSD&M + ARGONAUT w/BreakingAD
Welcome to another duo episode.  I interview Laura Canzano, ACD @ GSD&M in Austin, and Bre Fern, Senior Copywriter at Argonaut. Both great friends created a visually stunning brand called 'BreakingAD,' which aims to help give practical advice to beginners in the industry.. just like us! They're a delightful, two-woman wrecking crew with a knack for career construction. Their plan is simple: help you help yourself. Come check out how on this week's new episode. Laura's LinkedIn: https://www.linkedin.com/in/lauracanzano/ Bre's LinkedIn: https://www.linkedin.com/in/brefern/
59:41
October 6, 2020
#25: B&E Strategic Planning @The Martin Agency w/Emily Mattice
Emily Mattice might be one of the youngest hires in the history of The Martin Agency (might be). She was hired her second-semester senior year as a strategist for the powerhouse creative agency located in Richmond, Virginia. Listen to hear how she achieved such great heights. LinkedIn: https://www.linkedin.com/in/emilymattice/
1:02:34
September 29, 2020
#24: B&E Budweiser's Emmy Nominated 'Wassup!' Ad w/Vinny Warren
From Galway, Ireland, Vinny tells incredible stories from his break-in to writing famous Superbowl ads. Currently, Vinny Warren is the Founder & ECD of The Escape Pod Agency in the Windy City, recognized by AdAge as Small Agency of the Year winner in both 2017 & 2019. Vinny's Linkedin: https://www.linkedin.com/in/vinnywarren/
1:03:39
September 22, 2020
#23: B&E Advertising w/Natalie Kim
In this episode of the Breaking & Entering Advertising Podcast, I interview Natalie Kim, the founder of We Are Next. We break down Natalie's entrance into advertising and how she started her company. We Are Next: https://we-are-next.com/ Natalie Kim's LinkedIn: https://www.linkedin.com/in/natalieykim/
1:00:29
September 15, 2020
#22: B&E Strategy @Wunderman Thompson w/Maggie Suszka
Maggie accepted her first job as an executive assistant for Wunderman Thompson's LA president. Today, she is a full-time strategist helping major clients create culture-changing work. Learn how she made her agency break-in on this B&E episode. Connect with Maggie: https://www.linkedin.com/in/maggiesuszka/ Buchun's Portfolio Site: https://buchunjiang0218.myportfolio.com/
51:49
September 8, 2020
#21: B&E Strategy at TBWA\MAL w/Jayda Hill (AdHustler)
Jayda Hill is a recent graduate from the University of Georgia.  Guided by a passion for making change and her love for advertising, Jayda Hill's academic career has come to an end, but her start in advertising is going to be a long and successful chapter of her life. A former MAIP fellow, Jayda, explains her break-in story at TBWA\MAL. Listen for essential tips and tricks - you're going to love this. Her Linkedin: https://www.linkedin.com/in/jayda-hill/  Buchun's Portfolio: https://buchunjiang0218.myportfolio.com/
52:03
September 1, 2020
#20: B&E the Communications Industry w/Gen Z Expert Mark Beal
Mark Beal is the Generation Z Expert. In this episode, Audrey Nussbaum (our new cohost) interviews Mark Beal, who has over 25 years of PR and marketing experience. He is a professor at Rutgers University in New Jersey. Both confident and optimistic for our generation, it is refreshing to hear great advice for students and recent graduates interested in public relations. Mark's publications: Author: Decoding Gen Z: 101 Lessons Generation Z Will Teach Corporate America, Marketers & Media Author: 101 Lessons They Never Taught You In College Author: 101 Lessons They Never Taught You In High School About Going To College Author: Career In Transition: 101 Lessons To Achieve Job Search Success Mark's Website: https://comminfo.rutgers.edu/beal-mark Buchun's Portfolio: https://buchunjiang0218.myportfolio.com/
41:23
August 25, 2020
#19: B&E Account Management R/GA w/Stephanie Kim
Stephanie Kim is a Management Supervisor at R/GA in NYC. We have a conversation about what it takes to break into account services and how to thrive in it.  Stephanie Kim shares amazing insights as she has worked at some of the country's largest agencies.  She discusses transitioning from Chicago to NYC, understanding the creative process from an account perspective, and actionable tips to prevent burnout. This is a great episode for all aspiring advertisers because she knows agency life and how to do well long-term.  LinkedIn: https://www.linkedin.com/in/stephanie-kim-41696631/ Buchun's Portfolio: https://buchunjiang0218.myportfolio.com/ 
52:32
August 17, 2020
#18: B&E PR w/Expert Larry Brantley
Larry Brantley is the President of Chaloner: an executive search firm specializing in placing mid to senior-level talent. PR, advertising, and other communications careers, Larry is an expert in helping professionals break in and stay in their careers.  He knows how to get senior-level talent hired, so you know he has some excellent advice for entry-level people like you and me.  You don't want to miss out on Larry's Advice on the latest episode. Linkedin: https://www.linkedin.com/in/larrybrantley/ Chaloner: https://chaloner.com/
44:01
August 10, 2020
#17: B&E Award-Winning Journalism w/Brian Braiker
Aspiring journalists: Award-winning, Brian Braiker breaks-down his career journey as he walks us through his time at some remarkable organizations. He offers fantastic advice on how he would enter the journalism today if he had to start all over. Creator and former host of Ad Age's AdLib Podcast, it was genuinely great interviewing one of my inspirations. LinkedIn: https://www.linkedin.com/in/brian-braiker-9872493/
1:12:37
August 3, 2020
#16: B&E AAF w/CEO Steve Pacheco
The American Advertising Federation was established in 1905 and today consists of over 5,000 students and tens of thousands of professionals. The courageous leader of it all? Steve Pacheco. A Memphis-Man, Steve reminisces his college days to discussing his management and oversight of 12 Superbowl commercials. His dedication to students and the industry is unmatched. If you're interested in advertising, you will be interested in this episode. Steve's LinkedIn: https://www.linkedin.com/in/stevepacheco/ Steve's Twitter: https://twitter.com/AafCeo
48:21
July 27, 2020
#15: B&E Advertising (Mid-Pandemic) W/Audrey Nussbaum
Audrey Nussbaum is currently in the middle of her advertising break-in. Audrey had a comprehensive college career with three internships, including one at FCB Chicago. A benchmark for the 2020 class, Audrey is seeking full-time opportunities while attending Ogilvy's online academy, and WPP's NextGen leadership program. Audrey's Personal Website: https://audreynussbaum.com/about Buchun's Portfolio: https://buchunjiang0218.myportfolio.com/
43:18
July 20, 2020
#14: B&E ADcademics Podcast & Deutsch LA W/Justin Barnette
After finding success in his self-started clothing line in LA, Justin had to continue his business or continue his education. His north star the entire time? Creative communications.  Today, Justin is the host of the ADcademics Podcast & Community Manager at Deutsch LA- ADcademics is one of the podcasts that inspired me to start B&E. He's a pro at podcasting, and his break-in scheme is one for the history books.
53:17
July 13, 2020
#13: B&E the Olympic Village W/Steve Raquel
Steve Raquel is an Adjunct Lecturer at the University of Illinois at Urbana-Champaign. We dive back early in his career as he managed to combine his passion for sports and advertising.  Early in his career, Steve was able to break into the Olympic Village and work with a global brand that we all know and McLove. Steve's LinkedIn: https://www.linkedin.com/in/steveraquel/
1:01:13
July 6, 2020
#12: B&E Media Planning Residency at Wieden + Kennedy W/ Devin Riley
Devin Riley is a rising senior at the University of Illinois at Urbana-Champaign. For the first time in a while, Devin Riley is NOT an advertising major. He studies media and cinema with a PR Minor. Devin broke into one of the best agencies in the world with one of the best clients in the world... listen to hear his advice on the Breaking & Entering Podcast. Devin's LinkedIn: https://www.linkedin.com/in/devin-riley/ Buchun's Portfolio Site: https://buchunjiang0218.myportfolio.com/
37:44
June 29, 2020
#11: B&E Publicis Health Academy & Talent Acquisition W/ Laurie Mellon
Laurie Mellon is the Senior Vice President of Talent Programs at Publicis Health. As an alumni of their program, it was amazing to catch up with her. A fantastic internship program, we talk about their new online academy and we gloss over interview tips and tricks to elevate your job search game.  Publicis Health Internship: https://publicishealth.com/internship-program
47:02
June 22, 2020
#10: B&E A New Kind of Internship Program W/ Alex & Walker
Walker Post and Alex Littleton talk about the Covid-19 Business Fellowship Program. Around 50 days ago, they had a zoom hangout call and a few beers. Their story goes from that call to creating a full-fledged pro-bono business that solves two issues. They noticed that students are struggling to find internships and work experience. As well, companies are struggling all around Illinois. The solution? The Covid-19 Business Fellowship Program. Recently launched, the program has over 50 student fellows and 50 Illinois businesses in partnership. To learn more or donate please visit: https://covidfellows.com/donate Alex Littleton's LinkedIn: https://www.linkedin.com/in/alex-littleton/ Walker Post's LinkedIn: https://www.linkedin.com/in/walkerpost/ Buchun's Portfolio: https://buchunjiang0218.myportfolio.com/
41:11
June 15, 2020
#9: B&E Copywriting @Geometry Global w/David Hood
David Hood is a junior copywriter at Geometry Global in Chicago. Geometry is a creative commerce agency with large clients like Ikea and Maserati. David shares his break-in story and offers advice to students and recent grads on how to write your way into advertising. David's LinkedIn: https://www.linkedin.com/in/david-hood/ Buchun's Portfolio: https://www.linkedin.com/in/david-hood/
43:06
June 8, 2020
#8: B&E Small Agency Copywriting (and teaching) w/Shachar Meron
Shachar Meron is an expert in copywriting, branding, strategy, and teaching, from cartooning in his college classes to consulting for large brands. His break-in and entry of the ad industry is a story of persistence, which is the new requirement for today's recent graduates. Shachar is the gatekeeper between students and graduating on time, and his connection can do big things for you if you happen to reach out. His LinkedIn: https://www.linkedin.com/in/shacharmeron/ Bluegreen Branding: https://bluegreenbranding.com/insights/ Buchun's Portfolio: https://buchunjiang0218.myportfolio.com/ Student Opportunity: https://covidfellows.com/
1:00:55
May 27, 2020
#7: B&E Programmatic Sales w/Griffin Barra
Griffin Barra is one of the most relevant guests I've had on the show. An account manager at MiQ, he specializes in selling programmatic to the company's Chinese brands. Listen to his advice on how to succeed in the digital media realm on the Breaking & Entering podcast. A fantastic guy to add to your network. LinkedIn: https://www.linkedin.com/in/griffinbarra/  MiQ Site: http://www.wearemiq.com/ HIRING! COVID-19 Business Fellowship: https://covidfellows.com/ Buchun's Portfolio: https://buchunjiang0218.myportfolio.com/
38:33
May 20, 2020
#6: B&E Adpulp Creative Writing W/David Burn
David Burn is an industry veteran that created an advertising publication called Adpulp back in 2004. Adpulp articles analyze ads the right way: written by advertisers for advertisers. David is looking for eager young writers recently out of college to debut their talent on Adpulp today. For your creative break into the ad industry, it is a no-brainer to reach out to David Burn. Emerging Voices Project: https://www.patreon.com/adpulp dburn@adpulp.com Linkedin: https://www.linkedin.com/in/davidburn/ Shout out to Mikey Melarkey & Buchun Jiang for helping create this episode.
36:19
May 11, 2020
#5: B&E Account @Energy BBDO w/Kayla
Kayla Dzierozynski tells her story of how she broke into her role as an assistant account executive for Energy BBDO. Energy BBDO is a full-service creative agency that preaches the importance of brand growth through powerful creative. I encourage you to reach out to Kayla for any questions or advice. Find her on LinkedIn or feel to email her at kayladzier@gmail.com. Shout out to Mikey Melarkey, our audio engineer. Shout out to Buchun Jiang, our outstanding Creative Director for this show. Check out his portfolio at https://buchunjiang0218.myportfolio.com/
49:54
May 4, 2020
#4: B&E DDB Chicago w/Chirag
Chirag Kushalani has been an account manager at DDB Chicago for the past year. In this episode of the Breaking & Entering Podcast, he explains how he broke into a legendary creative agency. Shout out to B&E's Graphic Designer Buchun Jiang and Audio Engineer Mikey Melarkey for making this episode possible.
40:04
April 29, 2020
#3: B&E Into Amazon Advertising w/ Armando Sanchez
Amazon Advertising in Washington, DC. If you told Armando that's where he would be as a college student, he would not believe you! This B&E Episode highlights the amazing Amazon Advertising Associate Account Executive Program and highlights alternative opportunities outside your traditional ad agency. I encourage you to connect to Armando Sanchez-Monsivais on LinkedIn or email him with questions. Episode Breakdown: 1:30 - Introduction & Story 8:00 - College Involvements 15:00 - Breaking Into Internships 38:00 - Amazon Advertising Associate Account Exec Program Overview 45:00 - Post Grad Options 52:00 - How Armando Is Thriving 56:00 - Recommended Resources / Final Advice Thanks To Mikey Melarkey Audio Technician & Buchun Jiang the creative director
1:01:02
April 23, 2020
#2: Cooped-Up Creatives During a Crisis w/Nikky Gary
Nikky Gary is also a senior advertising student who aspires to be a copywriter for an advertising agency this coming fall.  She shares her tips on how to stay creatively inspired at home and her schemes to land a job. I encourage you to reach out her with questions at nicolegary97@gmail.com A special thanks to Mikey Melarkey & Buchun Jiang for helping me create this episode!    
32:31
April 20, 2020
#1: B&E Advertising Amid a Pandemic w/Steph Maurer
Steph Maurer is a senior advertising student at the University of Illinois. She explains her plan to get a job this summer amid a nation-wide pandemic. I encourage you to reach out to her with any questions at: stephanieraemaurer@gmail.comor Find her on LinkedIn at Stephanie Maurer Thank you to Buchun Jiang & Mikey Melarkey for help creating this episode.
41:36
April 16, 2020
Planning The Heist
This episode serves as the blueprint and overview of our heist to B&E the advertising industry.  Next episode: Steph Maurer  Graphic Designer: Buchun Jiang  Portfolio: buchunjiang0218.myportfolio.com Audio Tech: Mikey Melarkey & Ben Michel
07:08
April 11, 2020