Breaking & Entering Advertising Podcast
By Geno Schellenberger
Schemes to help you pull off the ultimate heist: Breaking and Entering the Ad industry, I’m your accomplice: Geno Schellenberger.
10,000+ Listens and counting!
Breaking and Entering the ad industry feels like pulling off a grand heist. We want to share the schemes and tips that worked for the trailblazers of the industry today.
10,000+ Listens and counting!
Breaking and Entering the ad industry feels like pulling off a grand heist. We want to share the schemes and tips that worked for the trailblazers of the industry today.
#79: B&E Art Direction at Grey w/Natalie Alcide
Breaking into advertising is no easy task. It takes skill, knowledge, passion and sometimes sheer luck. What if I told you, you could create the opportunities necessary to get the job you want? You have to know what you want then work backward. This is what Natalie Alcide has done. She is an art director at Grey Group in New York City. What started with a love for photography, she realized that her ability to identify exciting aesthetics led her to stumble into advertising. Natalie's an art director attempting to break the ordinary. We discuss her we break in, attending graduate school, the Marcus Graham Program and discuss in length advice and resources tailored specifically for the aspiring art director and copywriter. To see her portfolio, LinkedIn account and specific resources, head over to our Instagram @EnteringAD As well, this episode is supported by Chicago Portfolio School. They've helped thousands of students break into the industry since 2005. Learn more about their process at Chicagoportfolio.com
October 12, 2021
#78: B&E Creative Direction at 72andSunny w/Gregory Shadwick
Gregory Shadwick is a Creative Director at 72andSunny, an agency our listeners can't get enough of. Gregory is passionate about mentorship and giving back to those just starting, making him a perfect guest. His search for creativity leads him to his dream career, despite the obstacle of the 2008 Recession. Gregory's story provides advice applicable to all our audience still in college or recent graduates.
October 5, 2021
#77: B&E Copywriting at Humanaut w/Emily DeMario
Emily DeMario is the latest guest on the Breaking & Entering Advertising Podcast, and she is a copywriter at Humanaut over in Chattanooga, Tenessee. We talk about extracting the blood from Tony Hawk and slathering it on skateboards to sell to the masses, Liquid Death, and the beauty of being at a small agency. Emily and I have an easy-going conversation that directly applies to our younger audience, either still in college or recently graduated. She looks back and tells us what she would have done differently from the start. Follow us on Instagram @EnteringAd to connect and see her recommended resources!
September 29, 2021
#76: B&E w/Bianca Guimaraes & Kevin Mulroy, ECD's at Mischief
Kevin Mulroy and Bianca Guimaraes are Co-Executive Creative Directors at Mischief at No Fixed Address and the most recent guests on the Breaking & Entering Podcast. Both are incredibly talented and well accomplished in their careers, showing no signs of letting up. If you add up their combined advertising award count, you will reach a number I didn't attempt to get to because it's so high. They graciously spoke with me to explain how they broke into advertising, their most powerful lessons, their biggest mistakes, and most proud of in their careers. I was nervous because they created work that I wrote an essay on back at the University of Illinois. Mischief seems to be a great work environment, and with them at the top, I am confident Mischief will continue to make headlines.
September 21, 2021
#75: B&E Art Direction at Mekanism w/Remy James
Remy tells his story of breaking into art direction and lends valuable advice on advertising, from attending portfolio school to working at his dream agency. We learn the importance of finding your peace, your friends and an agency that works to deliver fulfilling work. We explore the differences between large-holding company-owned agencies and smaller, independent shops. Because, today, he works as an art director at Mechanism. Visit @EnteringAd on Instagram to connect and to see his recommended resources.
September 15, 2021
#74: B&E Branding at Spotify w/Simone Jackson
Simone is a Global Brand Manager at Spotify. We break down her career and advice to help you with your own advertising break-in. She's excelled at agencies such as Ogilvy, Wieden + Kennedy and Kamp Grizzly. Today, she helps brand and creates work for Spotify. Curious about what it's like to work at Spotify? This episode is for you!
September 8, 2021
#73: B&E Advertising For The Long Haul w/Greg Taucher, Michigan State Professor
We all can recall one or two successful professors in the industry and decided it was time to give back. These professors are crucial for the success of undergraduate students because their experience, connections and passion get students careers. For students at Michigan State University, this is Greg Taucher. In this episode, Greg teaches us the fundamentals to stay in advertising long-term. His experience includes rising from an AAE to one of DDB's top global account directors. He tells intense stories filled with action and life lessons.
September 1, 2021
#72: B&E Planning Dirty Academy w/Julian Cole
Last week we had Julian Cole on the Breaking & Entering Advertising Podcast. First, the founder of Planning Dirty Academy and successful strategy consultant breaks down his view on strategy and how to get started in it. Then, he walks us through his process and gives us a glimpse into what an award-winning consultant thinks. If you love advertising, you'll probably want to listen to this episode a couple of times.
August 25, 2021
#71: B&E Content Creation w/Austin Navickis @Energy BBDO
Today, we have on Austin Navickis. He is a content creator at Energy BBDO here in Chicago. Austin steps in if a brand needs something quick, effective, and engaging on social or digital. He's a swiss army knife that know's what catches your eye amid the thousands of distractions on social media. He's the first content creator on this podcast and explains how he built his brand and skillsets to land his dream job after graduating only a few months ago mid-pandemic. Visit @enteringad on Instagram to see his list of top influencers to follow to stay motivated and inspired.
August 18, 2021
#70: B&E Barkley w/Senior Recruiter Kate Moore
Kate Moore is a senior recruiter at Barkley in Kansas City, MO. She's always willing to speak with hungry aspiring advertisers, making her a great guest. From her perspective, we talk about her break-in, how you can break-in, and the overall job search process. Visit our Instagram @enteringad to connect with her and see what resources she recommends you follow to better your chances of getting hired!
August 10, 2021
#69: B&E The Top of Strategy @Ogilvy w/Piper Dolan
Piper Dolan is the Head of Strategy at Ogilvy Chicago. An episode so insightful you might want to listen to it multiple times. Feel free to connect with Piper and see her recommended resources by visiting our Instagram account @EnteringAd for exclusive content!
August 3, 2021
#68: B&E Leo Burnett As A Creative w/Recruiter Lauren Branstetter
Lauren Branstetter is the Senior Creative Recruiter at Publicis, meaning she looks for the strongest creative talent for Leo Burnett and Arc Worldwide. To stand out among the hundreds of applicants she receives a week, listen to this episode and head over to our Instagram @EnteringAd to connect and see Lauren's recommended resources! Thanks for listening!
July 28, 2021
#67: B&E Google's Social Lab w/Santi Pochat
Santi Pochat is the Head of Google's Social Lab. He and his team work hard to create positive social marketing across all of Google's user touchpoints. An impressive guest, Santi and I speak about his time rising through the ranks at Edelman. His award-winning work at Edelman led him to meet some pretty cool people. For example, he may have helped Casey Nesitat fly through the air in a foreign country. Visit @EnteringAd on Instagram to connect.
July 21, 2021
#66: B&E Strategy @VCU Brandcenter w/Strategy Chair Caley Cantrell
Caley Cantrell is the strategy guru over at VCU Brandcenter. In this episode, Caley gives us a glimpse into one of the more trusted graduate school options for passionate aspiring advertisers, VCU Brandcenter. Caley tells us about their strategy track. I believe that strategy is tough to break into within advertising. However, this program will shape you into a junior-level strategist that agencies will want to hire. Hear about the details in this episode! Interested in strategy or not, Caley has excellent advice as she has taught plenty of students in her life. To see her resources and to connect, head to our IG @EnteringAD.
July 13, 2021
#65: B&E Comms Planning @ No Fixed Address w/Kristie Lee
This week we have on Kristie Lee. Kristie Is Director of Comms Planning & Media at No Fixed Address in San Francisco. She's also super motivating, and we appreciate that about her. To see her resources and connect, head over to our IG @EnteringAd
July 7, 2021
#64: B&E Job Propulsion Lab w/Bart Cleveland
Bart Cleveland is the Founder of Job Propulsion Lab. Job Propulsion Lab is based in Austin, Texas and is a mentorship program tailored to help you launch your advertising career. JPL is a uniquely customized advertising training program that works closely with agency folk at McGarrah Jesse - a powerhouse agency that works with Yeti, Shiner Bach and Whataburger. Interested in adv training or not, Bart offers years of advertising insight into this 40 min valuable episode for all. Head to our Instagram @ enteringad for his free course and portfolio critique.
June 30, 2021
Planning The Heist
Welcome to the B&E Podcast. This explains what we are all about. Shout to Mikey Melarkey & Buchun Jiang!
June 25, 2021
#63: B&E Wieden + Kennedy w/Talent Lead Barrie Wilhelmi
Barrie Wilhelmi is the Talent Lead for the creative powerhouse based in Portland. The highly acclaimed agency is known for putting creativity first, and that starts with exciting people. She sheds impressive insight into what she looks for when hiring. Barrie is an expert in having honest and meaningful conversations to understand people's motivations and drivers. We dive right into this episode to break down what she looks for when recruiting and interviewing potential talent. To see Barrie's recommended resources, head over to our Instagram @EnteringAd to gain an edge in your job search!
June 22, 2021
#62: B&E An International Internship w/Laura Bennegadi
Laura Bennegadi is the CEO and Founder of the Artbound Initiative. The Artbound Initiative is a global internship program that connects students and recent graduates with key players in the creative industry. It's a break-in option that offers internships in New York, London, Berlin, Hong Kong, Melbourne & Sydney. If accepted, the program guarantees an internship and gives you all the skills, tools and resources required to succeed in NYC or abroad. Laura also offers fantastic advice for aspiring creatives out there that is a must-listen! Head to our IG at @EnteringAd to connect with Laura and learn more.
June 16, 2021
#61: B&E Goodby Silverstein w/Director of Talent Leslie Bee
As Director of Talent, Leslie currently finds talent for the agency's Account, Strategy and Admin Departments. Additionally, Leslie manages the agency Apprentice and Intern programs and is part of the Learning and Development team. We waste no time not only talk about how to break into advertising but how to break into some of the best of advertising. Head to our Instagram @ENTERINGAD to learn more.
June 8, 2021
#60: B&E A Career In Strategy w/Kelly Mertesdorf
Kelly Metersdorf is our strategy guide and guru for this episode! If you are a college student, recent grad or in the middle of your career looking to learn more about advertising strategy and how to break into it, keep listening. Kelly talks us through her journey from account to VCU to strategist. She tells us stories and lessons, and we speak practically on how to expedite the process so you're not wasting time or money. To connect with Kelly, head over to our Instagram - search: @ENTERINGAD
June 1, 2021
#59: B&E Royal Caribbean Cruise w/Talent Manager Thea Neal
A Forbes 30 under 30 winner for advertising, Thea Neal is this week's guest. She is the Talent Marketing Manager at Royal Caribbean. She helps oversee the Royal Caribbean's internship program hosted in Miami. Before the pandemic, their internship was one most searched on LinkedIn. We dive into her game plan for this summer and discuss how students can better position themselves for their advertising break-in, agency and client-side! Head to our Instagram @enteringad to connect with her and see her recommended resources.
May 26, 2021
#58: B&E Brilliant Brand Building w/Mickey Citarella
Mickey Citarella is Director of Brand & Integrity at Nextbite, a Digital-first virtual restaurant company, creating delivery-only restaurant brands that amaze customers with high-quality, data-driven, and chef-inspired menus. He's an expert in branding, account management and ensuring creative ideas are correctly pitched and protected as they are presented to gatekeepers and decision-makers. Listen to one of the most entertaining episodes yet! To connect with him, head to our Instagram @EnteringAd you can also see his recommended resources to follow to stay knowledgeable.
May 18, 2021
#57: B&E Code and Theory w/Recruiter Michelle Fredericks
This week, Michelle Fredericks is our guest, a talent coordinator at Code and Theory, one of AdAge's top agencies to work for 2020. Highly awarded, they are a digital agency headquartered on the 62nd floor of the one world trade center, and they are tasked with the Washington Football teams rebrand. Michelle helps run Code and Theory's year-round internship program, and as of March 30th (when we recorded), she was looking for interns. SO if you're looking to break into advertising, listen up, listen up, listen up!
May 11, 2021
#56: B&E Denver Ad School w/Co-Founders Jesse & Heather
Denver Ad School is a 14-month creative journey that will teach you what you need to know to become successful in advertising, minus all the bull shit. In this episode, I speak with Jesse Alkire & Heather Vanisko, co-founders of Denver Ad School - the rising star of ad schools. Listen to hear about their approach and philosophy, as well as some tangible take-home advice for you today. Search EnteringAd on Instagram to see their recommended resources and to connect!
May 5, 2021
#55: B&E Award-Winning Small Agency SCC, w/Marlee Talbot
Known for work with the Chicago Cubs & Portillos, SCC is an award-winning small agency that never shies away from creative work. Marlee's story is the gold standard for proper networking and execution to land your first job. What impressed me the most is that she was willing to take an internship for her first job out of college rather than settling for a full-time job. Today, she's an account executive and is doing extraordinary things. head to our Instagram to see her resources and to connect: https://www.instagram.com/enteringad/?hl=en
April 27, 2021
#54: B&E Chicago Portfolio School w/Jeff & Sarah
Chicago Portfolio School Director Jeff Epstein & Director of Education Sarah Latz are amazing guests this week. They break down what the Chicago Portfolio School is about and lend solid advice for those looking to break into the industry. Head to our Instagram @Enteringad to connect with Jeff and Sarah and learn more about Chicago Portfolio School enrollment if you're interested in fast-tracking your ad path. https://www.chicagoportfolio.com/
April 21, 2021
#53: B&E Luxury Advertisement History w/Curator, Nick Federowicz
Nicholas Federowicz is an entrepreneur who started Ad Patina, where he hunts, harvests, preserves, hangs and sells vintage ads for watches and automobiles. He's part ad surgeon, part Nicholas cage treasure hunter, part ad salesman all in one. We break down his flourishing brand and reminds us why advertising should be held to a high standard and preserved. Visit our Instagram @Enteringad to check out his excellent work and collection for sale.
April 14, 2021
#52: B&E One Year of B&E w/Mikey & Buchun
The B&E team talks about the crazy year that has passed us and how the podcast was one thing of consistency in our lives. Week by week, we plan to deliver high-quality guests and advice so you can break-in and enter the advertising industry. Season 2 begins next week. We've got recruiters from TBWA, Goodby, Code and Theory, and more lined up. Thanks to you for listening; even when we started rough, we are still getting better - we promise. Kick it, Mikey.
April 6, 2021
#51: B&E Your Creative Ambitions w/Peter Sheldon
Peter Sheldon is a legend in creativity and teaching at the University of Illinois at Urbana-Champaign. He is passionate about helping students find their creative voice and landing jobs at their dream agency. He knows a thing or two about a thing or two. He's honest and easy to talk to, and it was so amazing connecting back with Peter since my sophomore year class with him. To see his extensive list of resources, head to our Instagram by searching EnteringAd.
March 31, 2021
#50: B&E Account Management @Goodby Silverstein & Partners w/Anna Araujo
Anna Maria Araujo is an all-star account coordinator at Goodby Silverstein and Partners. She breaks down how she was able to get a job last May mid pandemic. Head to our Instagram to follow her and see her recommended resources here https://www.instagram.com/enteringad/?hl=en
March 23, 2021
#49: B&E Art Direction @Fleishmanhillard Chi w/Caleb Dawkins
Caleb Dawkins is a rock start jr. art director at Fleishman Hillard in Chicago, Illinois. In 30 minutes, we talk creativity in public relations and about the best city ever, Chicago. Follow our account EnteringAd on Instagram to connect, and see his recommended resources!
March 16, 2021
#48: B&E Mischief Agency w/Record Breaking, Hatem El Akad
Hatem is a copywriter at Mischief in NYC - you might know their work "Send Noods" for Kraft Heinz, along with other great campaigns we mention in this episode. We talk Egyptian food, Visas, the benefits of ad school, and how to stay motivated all in about 30 minutes. Head to our IG for to connect and see his resources! https://www.instagram.com/enteringad/?hl=en
March 9, 2021
#47: B&E Creative Circus Copywriting w/Dan Balser
Program Director of copywriting at the famous Creative Circus in Atlanta, our guest this episode is Dan Balser. The host of the 300 episode+ 'Don't Get Me Started' Advertising Podcast, Dan's the man. We talk about portfolio school, great ads, and how to break in and enter the industry. Honestly, I might enroll in the creative circus... Updates to come. DGMS Podcast: https://balserville.libsyn.com/dgmspodcast To connect, visit: https://www.instagram.com/enteringad/?hl=en
March 2, 2021
#46: B&E Strategy at 72andSunny w/Zach Wright
Zach Wright is a senior strategist at 72andSunny over in LA. At the time of this recording, he was helping his team execute Indeed's big game ad. He is full of great energy and is dedicated to helping future talent knock down any advertising obstacles. Connect with Zach on LinkedIn by heading to our Instagram @EnteringAd
February 24, 2021
#45: B&E Cannes, Clios and Creative Copywriting w/Jeff Schermer from GUT
Jeff Schermer is a senior creative at GUT in Miami. Jeff's B&E episode is full of advice for the young creative. He is known for his memorable copywriting and skill to craft and execute interesting ideas. This is the second guest from GUT in Miami because of the great work they continuously put out. To learn more about Jeff and to see his recommended resources, head to our Instagram @Enteringad
February 16, 2021
#44: B&E Copywriting @ Wieden+Kennedy NYC w/Funmi Adejobi
This week we have Funmi Adejobi; she is a fantastic person with fantastic advice. Funmi is currently a copywriter at Wieden + Kennedy. She tells her break-in story and gives you direct tips on how to break into large creative shops! Go to our Instagram to connect with Funmi: https://www.instagram.com/enteringad/?hl=en
February 10, 2021
#43: 10+ Tips To Succeed In The Virtual Workplace w/Peter Kritikos From IBM
This week's guest is Peter Kritikos. He's seven months in at powerhouse tech company IBM. As a client services representative, he is our first non-advertising professional. We step away from our traditional conversation to discuss general tips to be successful in the virtual workplace. This episode is a must-listen for anyone working from home in any industry. Check out our Instagram to connect with Peter, see his recommended resources, and stay updated on our latest guests. https://www.instagram.com/enteringad/?hl=en
February 2, 2021
#42: B&E Superbowl Copywriting w/Alexander Allen From GUT
Alexander Allen is a senior copywriter at Gut in Miami. Two Superbowl commercials and a Cannes winning campaign are on his record so far. Listen to this episode if you want to take a glimpse into the mind of an advertising wizard. Head to our Instagram: https://www.instagram.com/enteringad/?hl=en To connect and see Alex's must-read resources.
January 26, 2021
#41: B&E FCB Chicago w/Copywriter Jack Rogosin
From selling shoes to writing award-winning ads, Jack Rogosin is this week's B&E Guest. Jack Rogosin is a copywriter at FCB in Chicago, and he broke into the industry without a degree; how? He's creative as it gets. Listen to his story to figure out how someone went from being peppered spray to bringing the heat! Head to our Instagram to connect with Jack! https://www.instagram.com/enteringad/?hl=en
January 19, 2021
#40: B&E BBH NYC w/Associate Copywriter, Isabella Ciardelli
40th Ep of the B&E Podcast: Sit back and relax as we chat with @Isabella Ciardelli, Copywriter for agencies like TBWA/Media Arts Lab and now BBH. She’s a go-getter with a knack for innovation. We talk about real, practical advice, how to have confidence in your own brand and what a healthy work ethic looks like. Learn more by listening to Breaking & Entering on Apple Podcasts or Spotify. Head to our to Instagram to see her recommended resources and to connect with Isabella: https://www.instagram.com/enteringad/?hl=en @Enteringad
January 12, 2021
#39: B&E Small Agency of the Year, Highdive w/Tim Flemke Junior Copywriter
Perhaps the most recognized agency of 2020, Tim Flemke is the first-ever junior copywriter at Highdive in Chicago. Highdive had two Superbowl commercials in 2020. The Jason Mamoa Rocket Mortgage & Jeep's Groundhog Day with our buddy Bill Murray. Listen to his story to better your own break in schemes. Follow us on IG to learn more about Tim, Highdive, and to find other break-in stories. https://www.instagram.com/enteringad/?hl=en
January 5, 2021
#38: B&E Facebook w/ACD Mo Osunbor
Mo Osunbor is this week's B&E guest. We dive into Mo's career and see how he landed as an associate creative director. He is a phenomenal guest with so much knowledge and personality, making this episode a must-listen for advertisers at all levels. Head over to our IG to learn more! @EnteringAd
December 30, 2020
#37: B&E Indoor Recess w/Co-founders Maggie, Johnny, and Isabella
This week, we talk about how to find motivation in a global pandemic. Johnny Thai, Maggie Peng, and Isabella Courtenay-Morris are ad students whose chances at an internship and career growth grew slim in this past year's unease. Thankfully, they're helping us understand how they found the energy to co-found Indoor Recess. This summer's critically acclaimed ad competition for students stuck indoors, created alongside founders Clayton Hutton, Emily Gorey, and Joy Darlene.
December 22, 2020
#36: B&E Strategy Internship @Terri & Sandy w/Kofi Aidoo
A student of advertising and discipline. Kofi Aidoo gave us a run for our money this week with the way he optimizes his time. He's a part-time strategy intern at award-winning creative agency Terri and Sandy, a full-time senior studying advertising at BYU, and the co-founder of BlindSpot, a social campaign raising cultural and racial awareness on-campus. LinkedIn: https://www.linkedin.com/in/kofi-aidoo/ Instagram: https://www.instagram.com/enteringad/?hl=en
December 15, 2020
#35: B&E Strategy at Leo Burnett w/Lacey Gilbert (Strategy Director)
Lacey Gilbert is this week's B&E Guest. She's a titan in the advertising industry, specifically Chicago. She's worked at Cramer Krasselt, Havas, Energy BBDO, and now Leo Burnett. If you want to break into strategy at large full-service agencies - sit back, relax, and enjoy this episode. Head over to our Instagram to connect and see Lacey's recommended resources: https://www.instagram.com/enteringad/?hl=en
December 8, 2020
#34: B&E Google w/Ross Bessinger (Administrative Business Partner)
This week, we chat with Ross Bessinger, Administrative Business Partner at Google. He shares with us his expertise and experience, as well as a passion for helping young talent. With Ross, your break-in is a listen away. https://www.linkedin.com/in/rossbessinger/ Instagram: https://www.instagram.com/enteringad/?hl=en
December 2, 2020
#33: B&E Honest Creativity In VMLY&R w/Roy Milton 2
This week we have an esteemed guest, Roy Milton 2. His bio goes: "Over the course of my career, I've made award-winning 360 advertising campaigns for some of the world’s largest brands. With a proven record of creative leadership, my focus is creating the most engaging brand experience for my clients growth and success. I am also an emerging voice for the next generation of diverse talent and leadership." Check out our Instagram @EnteringAd for more info about this wonderful human! Linkedin: https://www.linkedin.com/in/roymilton2/
November 24, 2020
#32: B&E The Perfect Storm of Branding, Sports and Writing w/Mark St. Amant
Mark St. Amant has worked at agencies like Arnold and Crispin Porter Bogusky. He co-founded Boulder agency Grenadier. And he’s worked with Peyton Manning, Steph Curry and Roy Williams. Learn more about his long and storied career this week on Apple Podcasts and Spotify. If you're a sports fan, strategy-driven, and love a good story - this episode is for you! https://www.markstamant.com/
November 17, 2020
#31: B&E Link It Black w/Vaibhav Bhanot
VB, co-creator of Link it Black & Employee of Wunderman Thompson, was given the stage this week on the B&E Podcast. He talks us through design, giving back and the inherent prejudice lingering in our industry. Get to know how you can use your own platforms to make a difference through Link it Black. https://www.linkit.black/
November 10, 2020
#30: B&E Inigo Student Communication Agency W/Mary Ellis
Mary Ellis of Inigo talks about pressure, time-management, and how one becomes a stand-out communication genius on this week’s episode of Breaking & Entering. The firm director of Loyola’s student-run communication agency, she takes on clients like United Airlines and the American Health Association and makes waves with every move. Give her break-in story a listen with this week’s episode. Inigo's Site: https://www.inigocomm.com/ Linkedin: https://www.linkedin.com/in/marykathrynellis/
November 3, 2020
#29: B&E A Meaningful Advertising Career w/Mark Pollard
Mark Pollard of Sweathead talked shop with us this week on ad education, breaking into strategy, and preventing burnout. Mark's a well of dense advice and the knowledge he brings to this week's episode is an arsenal of invaluable resources. Thank you for coming on, Mark! https://www.sweathead.com/ https://www.markpollard.net/about-mark-pollard/
October 27, 2020
#28: B&E Leo Burnett Account Management & Academia w/Rich
Richard Pieczynski, ad professor at Loyola and UIUC and 20 year veteran at Leo Burnett joins us this week for a pragmatic look at networking in the digital world. No face-to-face? No problem.
October 20, 2020
#27: B&E Ogilvy Associate Program w/Alex Minton
This week on Breaking & Entering, Ogilvy talent Alex Minton joins Audrey for an insightful conversation on getting a job and getting it done right.
October 13, 2020
#26: B&E GSD&M + ARGONAUT w/BreakingAD
Welcome to another duo episode. I interview Laura Canzano, ACD @ GSD&M in Austin, and Bre Fern, Senior Copywriter at Argonaut. Both great friends created a visually stunning brand called 'BreakingAD,' which aims to help give practical advice to beginners in the industry.. just like us! They're a delightful, two-woman wrecking crew with a knack for career construction. Their plan is simple: help you help yourself. Come check out how on this week's new episode. Laura's LinkedIn: https://www.linkedin.com/in/lauracanzano/ Bre's LinkedIn: https://www.linkedin.com/in/brefern/
October 6, 2020
#25: B&E Strategic Planning @The Martin Agency w/Emily Mattice
Emily Mattice might be one of the youngest hires in the history of The Martin Agency (might be). She was hired her second-semester senior year as a strategist for the powerhouse creative agency located in Richmond, Virginia. Listen to hear how she achieved such great heights. LinkedIn: https://www.linkedin.com/in/emilymattice/
September 29, 2020
#24: B&E Budweiser's Emmy Nominated 'Wassup!' Ad w/Vinny Warren
From Galway, Ireland, Vinny tells incredible stories from his break-in to writing famous Superbowl ads. Currently, Vinny Warren is the Founder & ECD of The Escape Pod Agency in the Windy City, recognized by AdAge as Small Agency of the Year winner in both 2017 & 2019. Vinny's Linkedin: https://www.linkedin.com/in/vinnywarren/
September 22, 2020
#23: B&E Advertising w/Natalie Kim
In this episode of the Breaking & Entering Advertising Podcast, I interview Natalie Kim, the founder of We Are Next. We break down Natalie's entrance into advertising and how she started her company. We Are Next: https://we-are-next.com/ Natalie Kim's LinkedIn: https://www.linkedin.com/in/natalieykim/
September 15, 2020
#22: B&E Strategy @Wunderman Thompson w/Maggie Suszka
Maggie accepted her first job as an executive assistant for Wunderman Thompson's LA president. Today, she is a full-time strategist helping major clients create culture-changing work. Learn how she made her agency break-in on this B&E episode. Connect with Maggie: https://www.linkedin.com/in/maggiesuszka/ Buchun's Portfolio Site: https://buchunjiang0218.myportfolio.com/
September 8, 2020
#21: B&E Strategy at TBWA\MAL w/Jayda Hill (AdHustler)
Jayda Hill is a recent graduate from the University of Georgia. Guided by a passion for making change and her love for advertising, Jayda Hill's academic career has come to an end, but her start in advertising is going to be a long and successful chapter of her life. A former MAIP fellow, Jayda, explains her break-in story at TBWA\MAL. Listen for essential tips and tricks - you're going to love this. Her Linkedin: https://www.linkedin.com/in/jayda-hill/ Buchun's Portfolio: https://buchunjiang0218.myportfolio.com/
September 1, 2020
#20: B&E the Communications Industry w/Gen Z Expert Mark Beal
Mark Beal is the Generation Z Expert. In this episode, Audrey Nussbaum (our new cohost) interviews Mark Beal, who has over 25 years of PR and marketing experience. He is a professor at Rutgers University in New Jersey. Both confident and optimistic for our generation, it is refreshing to hear great advice for students and recent graduates interested in public relations. Mark's publications: Author: Decoding Gen Z: 101 Lessons Generation Z Will Teach Corporate America, Marketers & Media Author: 101 Lessons They Never Taught You In College Author: 101 Lessons They Never Taught You In High School About Going To College Author: Career In Transition: 101 Lessons To Achieve Job Search Success Mark's Website: https://comminfo.rutgers.edu/beal-mark Buchun's Portfolio: https://buchunjiang0218.myportfolio.com/
August 25, 2020
#19: B&E Account Management R/GA w/Stephanie Kim
Stephanie Kim is a Management Supervisor at R/GA in NYC. We have a conversation about what it takes to break into account services and how to thrive in it. Stephanie Kim shares amazing insights as she has worked at some of the country's largest agencies. She discusses transitioning from Chicago to NYC, understanding the creative process from an account perspective, and actionable tips to prevent burnout. This is a great episode for all aspiring advertisers because she knows agency life and how to do well long-term. LinkedIn: https://www.linkedin.com/in/stephanie-kim-41696631/ Buchun's Portfolio: https://buchunjiang0218.myportfolio.com/
August 17, 2020
#18: B&E PR w/Expert Larry Brantley
Larry Brantley is the President of Chaloner: an executive search firm specializing in placing mid to senior-level talent. PR, advertising, and other communications careers, Larry is an expert in helping professionals break in and stay in their careers. He knows how to get senior-level talent hired, so you know he has some excellent advice for entry-level people like you and me. You don't want to miss out on Larry's Advice on the latest episode. Linkedin: https://www.linkedin.com/in/larrybrantley/ Chaloner: https://chaloner.com/
August 10, 2020
#17: B&E Award-Winning Journalism w/Brian Braiker
Aspiring journalists: Award-winning, Brian Braiker breaks-down his career journey as he walks us through his time at some remarkable organizations. He offers fantastic advice on how he would enter the journalism today if he had to start all over. Creator and former host of Ad Age's AdLib Podcast, it was genuinely great interviewing one of my inspirations. LinkedIn: https://www.linkedin.com/in/brian-braiker-9872493/
August 3, 2020
#16: B&E AAF w/CEO Steve Pacheco
The American Advertising Federation was established in 1905 and today consists of over 5,000 students and tens of thousands of professionals. The courageous leader of it all? Steve Pacheco. A Memphis-Man, Steve reminisces his college days to discussing his management and oversight of 12 Superbowl commercials. His dedication to students and the industry is unmatched. If you're interested in advertising, you will be interested in this episode. Steve's LinkedIn: https://www.linkedin.com/in/stevepacheco/ Steve's Twitter: https://twitter.com/AafCeo
July 27, 2020
#15: B&E Advertising (Mid-Pandemic) W/Audrey Nussbaum
Audrey Nussbaum is currently in the middle of her advertising break-in. Audrey had a comprehensive college career with three internships, including one at FCB Chicago. A benchmark for the 2020 class, Audrey is seeking full-time opportunities while attending Ogilvy's online academy, and WPP's NextGen leadership program. Audrey's Personal Website: https://audreynussbaum.com/about Buchun's Portfolio: https://buchunjiang0218.myportfolio.com/
July 20, 2020
#14: B&E ADcademics Podcast & Deutsch LA W/Justin Barnette
After finding success in his self-started clothing line in LA, Justin had to continue his business or continue his education. His north star the entire time? Creative communications. Today, Justin is the host of the ADcademics Podcast & Community Manager at Deutsch LA- ADcademics is one of the podcasts that inspired me to start B&E. He's a pro at podcasting, and his break-in scheme is one for the history books.
July 13, 2020
#13: B&E the Olympic Village W/Steve Raquel
Steve Raquel is an Adjunct Lecturer at the University of Illinois at Urbana-Champaign. We dive back early in his career as he managed to combine his passion for sports and advertising. Early in his career, Steve was able to break into the Olympic Village and work with a global brand that we all know and McLove. Steve's LinkedIn: https://www.linkedin.com/in/steveraquel/
July 6, 2020
#12: B&E Media Planning Residency at Wieden + Kennedy W/ Devin Riley
Devin Riley is a rising senior at the University of Illinois at Urbana-Champaign. For the first time in a while, Devin Riley is NOT an advertising major. He studies media and cinema with a PR Minor. Devin broke into one of the best agencies in the world with one of the best clients in the world... listen to hear his advice on the Breaking & Entering Podcast. Devin's LinkedIn: https://www.linkedin.com/in/devin-riley/ Buchun's Portfolio Site: https://buchunjiang0218.myportfolio.com/
June 29, 2020
#11: B&E Publicis Health Academy & Talent Acquisition W/ Laurie Mellon
Laurie Mellon is the Senior Vice President of Talent Programs at Publicis Health. As an alumni of their program, it was amazing to catch up with her. A fantastic internship program, we talk about their new online academy and we gloss over interview tips and tricks to elevate your job search game. Publicis Health Internship: https://publicishealth.com/internship-program
June 22, 2020
#10: B&E A New Kind of Internship Program W/ Alex & Walker
Walker Post and Alex Littleton talk about the Covid-19 Business Fellowship Program. Around 50 days ago, they had a zoom hangout call and a few beers. Their story goes from that call to creating a full-fledged pro-bono business that solves two issues. They noticed that students are struggling to find internships and work experience. As well, companies are struggling all around Illinois. The solution? The Covid-19 Business Fellowship Program. Recently launched, the program has over 50 student fellows and 50 Illinois businesses in partnership. To learn more or donate please visit: https://covidfellows.com/donate Alex Littleton's LinkedIn: https://www.linkedin.com/in/alex-littleton/ Walker Post's LinkedIn: https://www.linkedin.com/in/walkerpost/ Buchun's Portfolio: https://buchunjiang0218.myportfolio.com/
June 15, 2020
#9: B&E Copywriting @Geometry Global w/David Hood
David Hood is a junior copywriter at Geometry Global in Chicago. Geometry is a creative commerce agency with large clients like Ikea and Maserati. David shares his break-in story and offers advice to students and recent grads on how to write your way into advertising. David's LinkedIn: https://www.linkedin.com/in/david-hood/ Buchun's Portfolio: https://www.linkedin.com/in/david-hood/
June 8, 2020
#8: B&E Small Agency Copywriting (and teaching) w/Shachar Meron
Shachar Meron is an expert in copywriting, branding, strategy, and teaching, from cartooning in his college classes to consulting for large brands. His break-in and entry of the ad industry is a story of persistence, which is the new requirement for today's recent graduates. Shachar is the gatekeeper between students and graduating on time, and his connection can do big things for you if you happen to reach out. His LinkedIn: https://www.linkedin.com/in/shacharmeron/ Bluegreen Branding: https://bluegreenbranding.com/insights/ Buchun's Portfolio: https://buchunjiang0218.myportfolio.com/ Student Opportunity: https://covidfellows.com/
May 27, 2020
#7: B&E Programmatic Sales w/Griffin Barra
Griffin Barra is one of the most relevant guests I've had on the show. An account manager at MiQ, he specializes in selling programmatic to the company's Chinese brands. Listen to his advice on how to succeed in the digital media realm on the Breaking & Entering podcast. A fantastic guy to add to your network. LinkedIn: https://www.linkedin.com/in/griffinbarra/ MiQ Site: http://www.wearemiq.com/ HIRING! COVID-19 Business Fellowship: https://covidfellows.com/ Buchun's Portfolio: https://buchunjiang0218.myportfolio.com/
May 20, 2020
#6: B&E Adpulp Creative Writing W/David Burn
David Burn is an industry veteran that created an advertising publication called Adpulp back in 2004. Adpulp articles analyze ads the right way: written by advertisers for advertisers. David is looking for eager young writers recently out of college to debut their talent on Adpulp today. For your creative break into the ad industry, it is a no-brainer to reach out to David Burn. Emerging Voices Project: https://www.patreon.com/adpulp email@example.com Linkedin: https://www.linkedin.com/in/davidburn/ Shout out to Mikey Melarkey & Buchun Jiang for helping create this episode.
May 11, 2020
#5: B&E Account @Energy BBDO w/Kayla
Kayla Dzierozynski tells her story of how she broke into her role as an assistant account executive for Energy BBDO. Energy BBDO is a full-service creative agency that preaches the importance of brand growth through powerful creative. I encourage you to reach out to Kayla for any questions or advice. Find her on LinkedIn or feel to email her at firstname.lastname@example.org. Shout out to Mikey Melarkey, our audio engineer. Shout out to Buchun Jiang, our outstanding Creative Director for this show. Check out his portfolio at https://buchunjiang0218.myportfolio.com/
May 4, 2020
#4: B&E DDB Chicago w/Chirag
Chirag Kushalani has been an account manager at DDB Chicago for the past year. In this episode of the Breaking & Entering Podcast, he explains how he broke into a legendary creative agency. Shout out to B&E's Graphic Designer Buchun Jiang and Audio Engineer Mikey Melarkey for making this episode possible.
April 29, 2020
#3: B&E Into Amazon Advertising w/ Armando Sanchez
Amazon Advertising in Washington, DC. If you told Armando that's where he would be as a college student, he would not believe you! This B&E Episode highlights the amazing Amazon Advertising Associate Account Executive Program and highlights alternative opportunities outside your traditional ad agency. I encourage you to connect to Armando Sanchez-Monsivais on LinkedIn or email him with questions. Episode Breakdown: 1:30 - Introduction & Story 8:00 - College Involvements 15:00 - Breaking Into Internships 38:00 - Amazon Advertising Associate Account Exec Program Overview 45:00 - Post Grad Options 52:00 - How Armando Is Thriving 56:00 - Recommended Resources / Final Advice Thanks To Mikey Melarkey Audio Technician & Buchun Jiang the creative director
April 23, 2020
#2: Cooped-Up Creatives During a Crisis w/Nikky Gary
Nikky Gary is also a senior advertising student who aspires to be a copywriter for an advertising agency this coming fall. She shares her tips on how to stay creatively inspired at home and her schemes to land a job. I encourage you to reach out her with questions at email@example.com A special thanks to Mikey Melarkey & Buchun Jiang for helping me create this episode!
April 20, 2020
#1: B&E Advertising Amid a Pandemic w/Steph Maurer
Steph Maurer is a senior advertising student at the University of Illinois. She explains her plan to get a job this summer amid a nation-wide pandemic. I encourage you to reach out to her with any questions at: firstname.lastname@example.org Find her on LinkedIn at Stephanie Maurer Thank you to Buchun Jiang & Mikey Melarkey for help creating this episode.
April 16, 2020