The Systems, Strategy + Soul Podcast

In this episode of The SSS Podcast I share another episode from my mini membership Introverts Who Launch. This one is the story behind quitting Instagram and why I'm now coming back... but this time with more boundaries and a completely new strategy. 

In this episode of The SSS Podcast I share this debrief from my mini membership Introverts Who Launch, this latest episode takes you through a low key launch debrief.

Find Bree here:

In this episode of The SSS Podcast I chat to OG online entrepreneur Leonie Dawson about the systems and strategies she uses in their business to work less and earn more. As a neurodivergent introvert, Leonie has made it their priority (and profitability) to be guided by the importance of setting boundaries in business. Listen as Leonie shares with us the lessons of how she has created a business that works for their strengths and weaknesses, and why she doesn't really pay any attention to what anyone else is doing.

We also chat about:

🚀 how the 80/20 rule can help you make better business decisions

🚀 how to overcome the challenges of building a team

🚀 what Leonie's favourite systems are and how she uses them 

🚀 how launching her courses affects their time

🚀 what drew Leonie to setting up their business in this particular way

Leonie Dawson is an internationally best-selling author of her yearly goal planner workbooks, which have helped over 450,000 people worldwide set & achieve their life & business goals. Leonie has generated over $12 million in revenue while only working 10 hours a week. They spend their time dreaming big dreams, painting everything in sight with her two daughters, perving on her husband, and reading hundreds of books each year. Leonie is a passionate philanthropist. She is in the top 1% of Kiva lenders worldwide, has donated over $40,000 to a Kenyan children’s organisation, has built a library in Vietnam & helped build a six room school in Ghana, among other projects. Leonie is the winner of AusMumpreneur’s Global Brand Award, Businesses Making A Difference Award and People’s Choice Business Coach. They currently live on the Sunshine Coast in Australia. Leonie uses she/they pronouns.

In this episode of The SSS Podcast I share all of the life and launch updates that have been happening behind-the-scenes here at Bree International HQ. Listen as I dissect one of the busiest periods of my life and business, sharing how I am juggling all the different aspects as well as giving you a rundown on hosting an Audio Summit. 

I also chat about:

🚀 how I manage client workload with my own business tasks

🚀 the realities of executing a highly impactful, and high touch, detailed event like an in-person conference

🚀 the importance of managing cash-flow during busy times in business so you don't over-leverage

🚀 why I decided to do an Audio only summit instead of the typical video versions 

🚀 what the moving parts are of a summit and the inclusions you could consider when hosting your own

Find Bree here:

In this episode of The SSS Podcast I chat to Tara Reid about bundles and how she came to love all things organic, and evergreen marketing. As an introvert Tara despises the 'hustle' or feeling like she has to hustle in business so she made it her mission to find marketing methods that feel fun and easy. 

We also chat about:

🚀 how Tara's introversion shows up in her business and what she does to recharge

🚀 why it can sometimes feel difficult to say 'No' as a bundle or summit host and how to overcome that

🚀 what the difference is between hosting a bundle vs a summit with tips to manage your energy

🚀 the power of automation when managing applications and speakers in bundles

🚀 what the most challenging aspect of putting bundles together is for Tara

Tara Reid has been a multi-passionate entrepreneur for over 16 years and has built multiple 6-figure businesses since 2007. As a huge introvert, she loves all things organic marketing and loves helping other entrepreneurs build a more fun & sustainable business! She is also the host of the Introvertpreneur podcast and annual Introvertpreneur virtual summit.

Find Bree here:

In this episode of The SSS Podcast I chat to Dara Sklar and go behind-the-scenes of her Tiny Team Toolkit bundle. After watching a friend host a bundle that became a blinding success, Dara decided to give them a go... jumping head first into hosting her first one. Listen as we chat about navigating the bandwidth it takes to learn something new and what to do when that old friend internal resistance rears it's ugly head. If you've ever wanted to hear about the inner workings of hosting a bundle before diving in and doing it yourself, then this is the podcast episode for you!

We also chat about:

🚀 how Dara did the outreach to find collaborators for her bundle

🚀 why it is important to be prepared with an online product offering when it comes to bundles if you are a last minute person

🚀 what makes bundles such a win-win situation for both contributors and audiences alike 

🚀 why it is important to give smaller businesses an opportunity to contribute to bundles as well as the bigger names

🚀 what was surprisingly the most challenging aspect for Dara when putting this bundle together

Dara Sklar helps small businesses get and stay organized so they can run more efficiently,
using the Google suite of Tools they already know, love and are (probably already) paying for!

In this episode of The SSS Podcast is a pre-launch debrief, sharing all the moving pieces of my 'launch runway' for Launch Like An Introvert. Listen as I chat about why I created this offer and chose to niche down into helping introverts to create successful launches and what to do when a launch doesn't go to plan.

I also chat about:

🚀 what role a 'launch activation event' has in every launch

🚀 how my self-sabotage came up when it came to running Facebook ads for this launch

🚀 what to do when no one shows up for a live masterclass event that is part of your launch

🚀 what I do for my energy and mindset when things aren't going to plan in a launch

🚀 how to adapt, recover and reset during a launch using EFT tapping or journaling and so much more!

In this episode of The SSS Podcast we continue on with The Launch Secrets Series where I interview fellow introverts to share their secrets to launching... what some of their launch mistakes have been and what they've learned along the way. Listen as I chat with self-publishing, launch strategist Dr Emee Estacio. Emee shares with us the secrets of how to make the most of the Amazon algorithm so the platform does the heavy lifting in marketing your book! 

We also chat about:

🚀 why a lot of introverts find their niche in self-publishing books 

🚀 how Emee followed the launch sequence optimizer for her first best-selling book launch and has done it multiple times since

🚀 why it is essential to understand how Amazon works when you are launching your first book

🚀 why it is common for INFJs to burnout as entrepreneurs and what to be aware of to avoid it

🚀 the important groundwork to do before starting your book and so much more!

Emee is a 3x #1 Best-Selling Author, Psychologist and Founder of Self-Publishing Made Simple. She helps successful entrepreneurs, coaches, and visionaries expand their reach by writing and publishing their books on the world’s largest online book retailer – Amazon!

Self-Publishing on Amazon is a great way to build your brand and attract clients. Through her online programmes and signature Get It Done Hub, she guides her students through a proven self-publishing process to successfully launch a book on Amazon to #1 Best-Seller, even without a publicist.

Connect with Emee here:

Email Emee: info@thepamecode.com

In this episode of The SSS Podcast we continue on with The Launch Secrets Series where I interview fellow introverts to share their secrets to launching... what some of their launch mistakes have been and what they've learned along the way. Listen as I chat with Lindsey Aleson on the power of summits as part of your launch. 

We also chat about:

🚀 why summits have the perfect safety net for introverts

🚀 why it is important to leverage the power of reciprocity with summits rather than straight up sales promotion

🚀 the process Lindsey uses to manage her energy when she knows she has to show up and present

🚀 why Disneyland is one of Lindsey's favourite places to recharge her energy

🚀 why summits are such a great way to expand your audience and so much more!

Lindsey is a funnel strategist and tech VA for female entrepreneurs looking to simplify their design and tech needs.  She recently became a Certified Master Marketer and has a passion for systemitizing, automating, and streamlining online businesses.

Connect with Lindsey here:

In this episode of The SSS Podcast we continue on with The Launch Secrets Series where I interview fellow introverts to share their secrets to launching... what some of their launch mistakes have been and what they've learned along the way. Listen as I chat with Starlight Mundy on how to triple (yes, you tread that right!) the lifetime value of your customers during the launch process.

We also chat about:

🚀 how Starlight came to name her business bottled lightning

🚀 the super contradictions in the INFP profiles that both Starlight and I experience and putting on the extrovert 'mask'

🚀 how Starlight structures her business to fit her INFP profile and why it works so well for her

🚀 why Starlight believes it is essential to include Tik Tok in your book launch strategy and what Tik Tok can do for online entrepreneurs

🚀 why building a loyal, engaged community is key to the success of online courses and so much more!

Starlight is a community launch strategist & marketing specialist helping thought-leaders and change-makers manifest & fulfill their calling. She helps entrepreneurs scale their business with online memberships & transformative programs and make recurring revenue so they can live a life designed to their desires & have an impact they are proud of. 

Connect with Starlight here:

In this episode of The SSS Podcast I debrief my recent launch offer of 'launch like an introvert' for the final episode of my Launch Diaries Series, I share with you the lessons I learnt from this launch and breakdown the data I gathered to outline my results for you. Listen as I chat about whether I reached my financial and lead generation goals, as well as reflecting on what I would do differently next time. 

I also chat about:

🚀 what role Google Ads played in this launch and the results it gave me

🚀 why it is important to have a specific 'launch list' to email to especially if you aren't using social media

🚀 the energetics of launching without social media live video elements and how that felt for me as an introvert

🚀 why it is important to be clear on who you're selling to and segmenting your email database to reflect that for each launch

🚀 how in hindsight a summit was not a great way to depend on conversion for this launch and so much more!

In this episode of The SSS Podcast we continue on with The Launch Secrets Series where I interview fellow introverts to share their secrets to launching... what some of their launch mistakes have been and what they've learned along the way. Listen as I chat with Ariana Rodriguez on how setting up systems and automations for introverted entrepreneurs can make your launch seamless!

We also chat about:

🚀 what the difference is between over stretching and building up confidence as an introvert

🚀 the things Ariana does to balance out her energy after networking for her business

🚀 the real feelings an introverted entrepreneur has when launching something into the world for the first time

🚀 why a waitlist launch has worked so well for Ariana as an introvert and felt way less 'salesy'

🚀 how Ariana overcomes Imposter Syndrome as an introvert and so much more!

Ariana, founder of Ariana Rodriguez Inc spent 7 years working as a tech project manager in the health industry- before deciding to take her knowledge of operations and tech online to help BIPOC women entrepreneurs manoeuvre the myriad of tech that comes along with creating a business these days! She optimises & streamlines their processes, helping them make their businesses more easeful so they can actually do they work they love.

Connect with Ariana here:

In this episode of The SSS Podcast we continue on with The Launch Secrets Series where I interview fellow introverts to share their secrets to launching... what some of their launch mistakes have been and what they've learned along the way. Listen as I chat with Shelby St.clair from The Boss Lady Agency about why creating the strategy that works for your energetic system brings you a wildly successful launch!

We also chat about:

🚀 why befriending an extrovert can be an introverts biggest win when it comes to networking in business

🚀 the moment Shelby realised the common thread between all her "failures" and how she reconciled that

🚀 how Shelby navigated through divorce to rediscover herself and the world of online coaching

🚀 why it is important to understand that no business is run the same way

🚀 how to work out what is going to work in business for your unique energetic structure and so much more!

Shelby St.clair has spent the last 10 years as an entrepreneur growing businesses from the ground up, building teams and becoming a multiple six figure earner before launching her coaching business in 2017. The Boss Lady Agency was created with one big vision goal in mind: freedom. The Boss Lady Agency helps women who are ready to create their dream business & life and stop letting other people's opinions and judgment hold them back. Shelby guides female service providers through deep Soul Alignment work as they heal from trauma, fears, and limiting beliefs so they can connect with their authentic self and step into their power as the Boss Ladies they are.

Connect with Shelby here:

In this episode of The SSS Podcast we continue on with The Launch Secrets Series where I interview fellow introverts to share their secrets to launching... what some of their launch mistakes have been and what they've learned along the way. Listen as I chat with Michelle Pontvert about how to take the pressure off your introverted self with a not-so-live live launch!

We also chat about:

🚀 how Michelle navigated her client offers so that she wouldn't drain her energy

🚀 why it's important as an introvert to weigh up the emotional space you're holding for a client's work

🚀 the hobbies that help Michelle recharge her batteries

🚀 why no amount of expert coaching can override your gut instincts about the 'how' in business 

🚀 how to grow in business successfully without pushing beyond the stretch past your comfort zone and so much more!

Michelle is a Squarespace web designer supporting women on a mission to grow their service-based businesses so they can enjoy more freedom and family time.  Whether you need a pro to create your site for you, a helping hand refreshing your existing site or easy to use resources to confidently create your site yourself, I'm here to empower you to master your website!

Connect with Michelle here:

In this episode of The SSS Podcast we continue on with The Launch Secrets Series where I interview fellow introverts to share their secrets to launching... what some of their launch mistakes have been and what they've learned along the way. Listen as I chat with Samantha Burmeister about how copy can make or break a launch, as someone who has worked on dozens of launches, Samantha gives tips and tricks for what to do, and what not to do - especially when it comes to copy!

We also chat about:

- how Samantha finds the perfect balance for her introverted nature within her business

- the things Samantha does to recharge after a little too much peopling

- what she has learned about launching through working exclusively with clients on launches and rebrands

- the hottest ways to launch as an introvert right now

- the key piece of copywriting you need to include in your next launch and so much more!

Samantha is the founder & lead copywriter at Nomad Copy Agency. She loves sales, and works with service-based businesses to help them sell more through their copy (her favourite thing to write is landing pages and sales emails!).

When not writing, Sam is an avid traveller - hence the name 'nomad' in her business! She has visited over 55 countries, and hopes to visit all of them while running her business remotely.

Connect with Samantha here:

In this episode Bree talks with Skye Warren. Skye is the New York Times bestselling author of dangerous romance. Her books have sold over one million copies. She makes her home in Texas with her loving family, sweet dogs, and evil cat.

Bree and Skye talk about how influential TikTok can be when launching a book, using Facebook Ads as a core marketing strategy and how Skye's Introversion shows up in her work as a published author. 

Find Skye here:

Join Bree to go behind the scenes of a real digital program launch. In today's episode, we're a few hours away from closing cart on the Launch Like an Introvert beta launch, in this episode you'll get a backstage pass into all the goings on with launching, the mindset and madness that goes on during a launch.

Tune for the last episode, Ep 9 where I debrief the whole launch and talk about what worked, what didn't and my reflections on the success of the launch. You definitely don't want to miss it!

Join Bree to go behind the scenes of a real digital program launch. In today's episode, we're in the midst of the Early Bird Open Cart, in this episode you'll get a backstage pass into all the goings on with launching, the mindset and madness that goes on during a launch.

Tune for the next episode, Ep 8 when we are in the last week of launch!

Join Bree to go behind the scenes of a real digital program launch. In today's episode, we're days away from the Launch date, in this episode you'll get a backstage pass into all the goings on with launching, the mindset and madness that goes on during a launch.

Tune for the next episode, Ep 7 when the Launch is about to get underway!

Join Bree to go behind the scenes of a real digital program launch. In today's episode, we're 1 week out from the Launch date you'll get a backstage pass into all the goings on with launching, the mindset and madness that goes on during a launch.

Tune in next week for Ep 6 when the Launch is about to get underway!

Join Bree to go behind the scenes of a real digital program launch. In today's episode, we're 2 weeks out from the Launch date you'll get a backstage pass into all the goings on with launching, the mindset and madness that goes on during a launch.

Tune in next week for Ep 5!

Join Bree to go behind the scenes of a real digital program launch. In today's episode, we're 2 weeks out from the Launch date you'll get a backstage pass into all the goings on with launching, the mindset and madness that goes on during a launch.

Tune in next week for Ep 4!

Join Bree to go behind the scenes of a real digital program launch. Starting with today's episode, 3 weeks out from the Launch date you'll get a backstage pass into all the goings on with launching, the mindset and madness that goes on during a launch. 

Tune in next week for Ep 3!

Join Bree to go behind the scenes of a real digital program launch. Starting with today's episode, we talk about lead magnets and how Bree will start to warm up her email audience and introduce the launch, before officially launching in a few weeks time. 

Tune in next week for Ep 2!

Bree takes you through her recent social media hiatus and what she learned about herself and how she plans to show up on social media from now on. 

If you're thinking about having your own break from social media or just curious about how a self-confessed Instagram addict was able to do it then listen up! 

I'm chatting with Brooke Alexander the Founder of the Created Mind Academy a new online training hub for eternal learners. I've learnt a lot from Brooke in the last 18 months, it all started for me with her certification program the Created Coach Method. 

This episode is for those curious about Brooke and the Created Coach Method program, if you are looking for a way to up-skill as a Coach or Mentor this is THE way to do it.

In today's episode I'm chatting with Kristy Pask and Nazlinah Shah-Myers about each of our experiences during our Created Coach Method (CCM) training. The three of us met in February 2020 when on the 7 day in person training intensive, since then we've kept in touch - in fact you may've heard me interview both of them on the podcast before! 

This episode is for those curious about the CCM program, if you are looking for a way to up-skill as a Coach or Mentor this is the way to do it. 

Today in this episode of Soul to Soul the Podcast I am answering questions about my experience with the Created Coach Method a coaching certification by Brooke Alexander. 

I recorded this episode back in August 2020 on an IG Live (you can watch the whole recording on my IGTV) and this is an edited version of this live. All the information is still relevant for the current round of live training starting in March 2021. 

Listen in for the first episode back, Bree talks about what she's been up to since you last heard from her and what her hopes are for this podcast this season. 

Krystal Wilson - Founder of She Who Dares

Krystal Wilson is thought leader, trainer, speaker, mentor and women’s mindset and empowerment coach, with an extensive background working with women helping them to breakthrough their BS, heal their relationship with themselves and step into their power.

Since beginning her business, Krystal has built a community of 2,000 plus strong women from all over the world and has worked with hundreds of women to help them transform their lives and start showing up as their best selves.

Krystal has studied widely and continues to up-skill and refine her coaching offerings. She is a Certified Master in Neuro-Linguistics Practice, NLP Coaching, TimeLine Therapy, Hypnosis and Reiki.

Connect with Krystal

On today’s ep we have Bec McFarland! Bec is my business coach and mentor and someone I’ve loved getting to know on a deeper level this year. We talked about Soul Modes, following your heart when deciding what career path to take and how Bec has navigated her own career to ultimately start her own business.

Bec McFarland is passionate about helping you find your own personal flavour of fulfilment. Having opened her career coaching practice, Pop Your Career, five years ago, Bec knows that you probably didn’t start your business because you’re interested in business - in fact, the business “stuff” often gets in the way of you doing what you love. This is why she recently launched her second venture, Pop Your Business.

As a self-confessed nerd, Bec gets way too excited about helping her clients to implement systems, processes and strategies to manage business tasks, automate client acquisition (without being skeezy!) and increase profit so they can focus on what really lights them up. She has a wide range of business interests including design, personal branding, email marketing, launching and more. Bec delights in making the impossible seem possible and supporting her clients to embrace technology, even when it doesn’t come naturally to them.

Bec’s clients enjoy her sense of humour, her wide breadth of knowledge and her ability to make even the most complex tasks manageable. Her community is supportive, engaging and thrives with her cheeky way of pushing people outside of their comfort zones to achieve real, tangible results.

Bec is a DISC Advanced® Accredited Consultant and Facilitator, NLP Master Practitioner, Adesso Practitioner and Certified Soul Modes™ Mentor. She also holds qualifications in business, management, human resources, and learning and development. She lives in Canberra with her husband, pooch and two adorable bearded dragons.

Connect with Bec McFarland:

Today I talked with another Bree, although this Bree has had a very different journey to mine...

Bree Amber has navigated the sometimes tumultuous journey as a mother suffering through mental illness and now is a mental health advocate.

Bree has walked the path of misdiagnosis medication and gradual, meaningful recovery.

She is a Community Champion volunteer for PANDA (Perinatal Anxiety & Depression Australia) and has completed her first Aid certificate in mental health.

As a mother of 3 daughters, Bree wants to break the stigma around mental illness and continue to share her journey to help others.

Bree is a shining light in the mental health space showing women there is hope for better days. She is passionate about helping others, in particular mothers.

Connect with Bree Amber:

Brooke Martin is an Intuitive Coach, Mentor and Healer helping women create inner calm and happiness through rewriting their old stories and shifting to self love.

Brooke believes that life is a direct result of what we think, feel and do, and we can absolutely be in the driving seat with the right tools and knowledge.

Brooke combines her skills in both reiki and holistic life coaching to enable her clients to let go of stress and old emotions so they can do the work to change the stories that are keeping them stuck.

Brooke offers 1:1 coaching, distance and in-person reiki as well as group coaching programs.

Connect with Brooke:

Rebecca Ross is a Transformational Yoga Coach, a Dance & Movement Facilitator, Healer and Storyteller.

Rebecca facilitates "Sacred Women's Biz": A women's creative movement circle IN PERSON events in her local area & ONLINE.

Rebecca works 1:1 with clients using all the tools and spiritual gifts, PLUS her own personal experience and insight through her own healing journey.

Rebecca's passion is to bring people together, UNLOCK & UNBLOCK creativity, create sacred space, community and connection. She loves to facilitate an 'experience that will leave you changed’, shifted and transformed in some way.

Connect with Rebecca Ross:

Carlie Maree is the master of motivational intelligence.

She’s a Wall Street Journal bestselling author, online educator, renegade researcher, sought-after speaker and creator of the binge-worthy podcast ‘Go Hack Yourself’.

With her bold teachings and revolutionary frameworks, she empowers women all over the world to live differently.

She has a deep understanding of how women work - what motivates us, what drives us, and what holds us back.

And since coming out last year with her ground-breaking book and Netflix-style documentary, she’s holding nothing back.

This woman is the real deal. She’s here to change everything.

Connect with Carlie Maree:

In business (and in life) we need to follow our soul's calling in every moment. Not just the bigger picture. 

We do not have to do anything that doesn't feel in alignment or 'right' for us. When you can tap into your soul, inner knowing and understand each mode (read Soul Modes) we can follow where our heart is leading us. 

This episode is a snippet from my day recently, in the moment - raw and unedited. I hope you enjoy, if you do please leave a review or screenshot and share it on your socials, tagging me so I can share it too!

Connect with Bree:

Today I talked to Sammy Anne, a Parent Support Consultant and Social/Emotional Development Coach.

Through her 1:1 work she provides guidance and support for individual children and families; helping them Map the Maze of options they face.

She is particularly passionate about helping children with Autism and their families, or any family considering home schooling.

Her focus is on building empowered parenting, combined with effective tools and strategies that help children grow and thrive; with or without a label.

She has experience working in many industries, with several years in education and allied health. She has a Bachelor of Early Childhood Education and a Graduate Diploma in Psychology, but has learnt much more from working with children and families – not to mention raising her own two young kids!

Connect with Sammy Anne:

Today I talked with Bec Cuzzillo, a spiritual business coach based in Canberra, ACT.

We talked about how a desire to help others has shown up in Bec’s life over and over again, in all her career choices. How she followed her intuition and allowed her creativity to spark new ideas and ultimately her business as it is now.

Connect with Bec Cuzzillo:

I met Nazlinah (Lyn) in February 2020 at the #createdcoachmethod live training. Lyn is an Introvert Leadership Coach, who helps introverts to overcome imposter syndrome. Creating improved self esteem, allowing them to believe in their capabilities and their own unique gifts.

Connect with Nazlinah:

Join Bree for a 3 Part Training in the Powerful Purpose Method. Her signature program that has a 100% success rate to find and start living your purpose.

In this last session we will dive into the final two phases, this is where you explore and expand into your purpose:

✨Insight

✨In-tune

In this episode I am joined by my good friend Manasi Dalvi a Childhood Wound Coach, writer, educator & trailblazer.

Join Bree for a 3 Part Training in the Powerful Purpose Method. Her signature program that has a 100% success rate to find and start living your purpose.

In this second session we will dive into the next two phases, which will help you to envision the life you desire:

✨Dreaming 

✨Doing

Stay tuned next week for part three: Insight & In-tune.