Brew Your Market Podcast

“Cancel culture,” as a concept, feels inescapable. The phrase has been connected to anything from free speech debates to Bollywood blockbusters; it is often used in news articles and informal social media conversations. It occasionally appears to be all-encompassing, as if all current dialogue must now exhaustingly and continuously lead to either an effort to "cancel" anyone whose beliefs cause controversy or to allegations of cancel culture in action, however unjustified. In this era of content creation a new phenomenon has emerged: the weaponization of cancel culture & the effect of cancel culture can be deep. In today's #BrewYourMarket Podcast, catch up Rakshit & Raginy talk about this culture & analyze its effect in detail. Let us know your opinions in the comment section.

We all know that Zomato’s s business strategy has changed the food business sector, it's time for a change again.  Zomato and other food delivery services have made significant adjustments to their pricing, causing customers to pay more for their orders. In recent months, meal delivery apps have raised their delivery prices, tightened their order cancellation policies, implemented dynamic pricing, and raised the costs of their loyalty programs.  The Economic Times has been notified by restaurants that are featured on these platforms that the aforementioned adjustments, together with lower discounts, have hurt order numbers. An analyst informed the newspaper that since October for Zomato. the monthly decline in order numbers is predicted to be between 5 and 6 percent.  Want to analyze the effect in depth?  Join Shashank & Rakshit in our weekly #HopefullyMarketing podcast.  Watch now!

The way designers operate is evolving to become more effective and quick thanks to artificial intelligence. AI technologies like Adobe Sensei and Canvas Magic Resize employ machine learning algorithms to automate time-consuming processes like resizing, retouching, and color correction, accelerating and streamlining the creative process.  The branding process is also changing as a result of artificial intelligence. Machine learning algorithms are used by AI-powered brand analysis solutions like Brandwatch to evaluate customer data and offer insights into brand impressions. This enables businesses to find out what consumers are saying about them online and to decide how to strengthen their branding.  Is it all too good to be true?  Let's find out that and more about how How AI is Transforming Design and Branding & how designers & entrepreneurs can navigate through this journey.  Watch Shashank interview the award-winning creative director, designer, agency owner, and author - Of burn Your Portfolio & The Psychology of Graphic Design Pricing - Michael Janda, for all your answers.

People's greatest traits might emerge during a crisis. The same is true for businesses. Consumer behavior trends are still being significantly reshaped by the year 2020. More than ever, we could all use some motivation to create new ways for businesses to adjust to the times. How can your business strategy be modified to take into account changing client demands?

Research has shown that emotions from past or similar experiences might change people's choices when they are forced to make a choice. In actuality, people rarely make purchases based just on rationality. Rather, individuals act in this way for emotional reasons. Customer retention and sales success are frequently greatly impacted by this very invisible emotional bond between your business and the consumer.

This valentine's month, Join Shashank & Rakshit as they the love that makes the business world go around, The love between Brand & Customer.

Come join them & leave your thoughts.

Patanjali  &  its swadeshi effect gradually spread like wildfire in the 1990s and is still lit.  One of the select few brands that form the fundamental foundation of the Indian consumerist identity is Patanjali. The corporation has emerged as one of the symbols of the Indian economy thanks to its use of a variety of marketing strategies to promote its wide range of products.  In this Monday's case study episode, we discuss the key strategies of Patanjali.  Hear it out & comment.

Media Entrepreneurship has been an ambiguous, unclear, and controversial concept and despite growing academic efforts in the last decade, it is still a poorly defined subject.

It's neither an easy industry. you have to play the role of both a journalist and a specialist.

well, running a business in the field is similar to a relationship; for a healthy one, you need to develop trust and become your customer's habit.

There is a lot more and who better than Rajneil Kamanth, co-founder of the signal dot co, to tell you how to utilize the power of the pen and the strength of voice? 

Watch and leave your queries, we will come back next week with your answers.

#entrepreneurship #media #video #business #news #publishing #newsletter

There have been two fundamental truths about internet advertising for the past ten years. First, the industry was remarkably immune to the business cycle despite its fast expansion. The second factor was the duopoly of Google (in search ads) and Meta (in social media), which one envious competitor has compared to John Rockefeller's monopoly on oil in the late 19th century.

But now, Amazon and Apple are gaining traction across the platforms.

For the second time in the company's history, Google's total ad income decreased, and it wasn't simply because of the well-known problems with YouTube. Its search ad revenue fell as well; generally impervious to spending cuts brought on by the economic downturn

The same is true of Meta. In terms of ad revenue, it reported its first yearly revenue deficit.

As opposed to Google and Meta, Amazon and Apple continue to aggressively rake in advertising dollars, albeit into far smaller pools.

Is the a good time for these giants to come to an end? if yes, why and how?

In this week of #hopefullymarketing Podcast, we take a deep dive into the various theory of this Duopoly.

Listen to our views, and tell us yours!

#Google #Meta #Advertsing #Amazon

Nykaa is an Indian cosmetics company that offers wellness, skincare, and cosmetics goods. The Sanskrit term "Nayaka," which is the root of the English word "Nykaa," means "the one in the spotlight," and the brand has undoubtedly been in the spotlight from its inception.   The company distributes more than 1,30,000 goods under 1500 different brand names, including its own Nykaa Beauty and other high-end cosmetics companies.  The brand currently has more than 5 million active monthly users. Nykaa is also the market leader in the beauty sector thanks to its enormous consumer base.  **what’s the reason behind the success story of Nykaa?** Nykaa is blooming and thriving in the beauty sector thanks to its effective marketing approach.  Digital marketing is the cornerstone of Nykaa's marketing plan. Digital marketing is the main technique Nykaa uses to pitch its customers. The brand is pitching customers in tier 2, tier 3, and tier 4 cities in addition to its primary target market of tier 1 cities.  In this Case Study, Let's examine Nykaa's marketing plan in greater detail to learn how it draws in its target audience.   #Nykaa #BrewYourMarket #marketing #startups #unicorn #business

Marketing is not marketing if there are no objectives.  Even your content marketing objectives must be sufficiently clear.  It has been observed that content marketing with clear content objectives is more successful than producing solely for SEO benefits.  We all know that Google favors recently published content, but simply producing content for its sake of it will accomplish nothing. Your content will fall flat if it is fresh and irrelevant.  Well, that is just the first step,  From Conceptualization, Content Planning, Creation, and Editing to  Optimization along with multiple detailing are involved in creating content.  You can never anticipate outstanding outcomes from a single piece of content because content production is an ongoing activity. You must be willing to experiment with more formats and media. Continually assess how your audience will most likely connect with your message.  Well, it can be a little overwhelming. Worry not, we have got you covered, start with these basics of How To Create Great Content That Converts.  #Contentcreation #Content #contentcreator #creator #CreatorEconomy

Pele - the first global sports person, honestly he was more than just a person. Whose name stirred expectations whenever invoked, be it high-profile international football forums in megacities or humble, impromptu, quickly cobbled-up pitches in some of the most forgotten corners of the world. Things that brands try their hardest to be.  Come join Rakshit and Shashank as they discuss how Edson Arantes do Nascimento became Pele, the brand. The Man has left us with a wealth of knowledge and opportunities; let's explore and harness them together.  Listen and Learn!

Influencers are earning in millions this very minute. Who would have thought that the thing which didn't even exist two decades back would become half of the youth's dream!  In this episode of #HopefullyMarketing podcast, Shashank and Rakshit talk about how influencer marketing works, its pros & cons, and how brands can make the most out of it!  They go over its process that why it has worked so well for some brands like Nykaa & why it backfired for another.

Building a startup as a college student is no easy feat. It takes grit, determination, and a whole lot of hard work to turn your ideas into a successful business.  In today's podcast Rakshit & our special guest Ishaan Sharma, founder of Marketup, get into the challenges of starting your business as a college student. Ishaan became a millionaire at the age of 20 & have a social media presence of 600K subs. That's sick!  Tune in to learn what it takes to build a million dollar startup, challenges & fears faced, skills, funds, & tools needed, and much more!

Is ChatGPT a good thing or not? Well, that depends on who you ask. Some may see it as a helpful AI assistant, while others may fear its potential to take over the world.  But one thing's for sure: ChatGPT is definitely making waves in the world of artificial intelligence, and it's up to us to decide how to use its capabilities for good. So whether you love it or fear it, ChatGPT is here to stay.  In today’s podcast, Shashank and Rakshit discuss the future of ChatGPT, how it is going to affect the content marketing space and the world overall.

What were you doing when you were in college? I was most probably thinking about what to eat next. On the other hand, our special guest for this podcast, Madhan, started his own media company in college with some friends and is now consulting small business to get online.  As a content creator, he has managed to build a community of 1 million subs on Youtube. I’m sure if you’re getting into the content creation space, you’ll be having so many questions about how to start, grow, and make money.  He is the first South Indian Creator to make a course in partnership with India’s largest learning platform Udemy. Right now he has his own course where he teaches people how to market without spending money by just creating content.  There are a lot of firsts in this podcast. First-time Shashank SN is showing his face on camera for the podcast and this is our first podcast that is fully in Tamil as our guest feels more comfortable conversing in that language.

If you closely look at TATA’s movements, you’ll see that they are trying to expand in the Indian beverage market with its recent acquisitions like Campa Cola and Bisleri.  TATA is willing to spend Rs 7000 crore to acquire Bisleri. That’s a huge number and as a consumer, you need to know why and what it could mean for you in the future.  In today’s Hopefully Marketing podcast, Shashank and Rakshit take a closer look at the deal between TATA and Bisleri and what could be its potential plans for the brand.

Layoffs are happening not only in India but all around the world. The biggest reason is…yes, you guessed it right, recession. Its impact has affected the world's top companies like Meta, Amazon, and even big startups like BYJU's in India.  In today's podcast, Rakshit and Praney picks up the crisis surrounding layoffs with a special focus on its impact on Indian companies, and also how the market will look after 6-12 months.

In this week's podcast, we have Kushal Lodha on board with us. Rakshit and Kushal get into the space of Creator Economy and other businesses in the creator space evolving in India.  Kushal's journey is not a straight line, he went from being a CA to a VC, and finally moved into the Content Creation space.  Having nearly 100K subs and followers across various social media handles, he breaks down growth strategies and learnings for each platform. Major takeaways from this podcast.

If AI software is generating content for an individual and that person is only filling in some keywords, would you call that person a Content Creator?  Does AI increases the ability of humans to do better or takes over their work and destroys that novel quality of content creation?  Where should we draw the line? In this week's #HoefullyMarketing podcast, Shashank and Rakshit discuss the dual nature of AI technology in the content creation space.

The spectacular fall of one of the biggest crypto companies FTX, from its $33 billion pedestal to bankruptcy, questions the legitimacy of the cryptocurrency marketplace.  Is investing in cryptocurrency really worth it? As with the case of FTX, customers are now paying the price of making a bad investment.  In our latest Hopefully Marketing podcast, Shashank and Rakshit ask, “Is Crypto Just a Fad?”. Tune in for an interesting conversation between this duo and also if you don’t want your money to burn to ashes.

This week's podcast is FAAD as Rakshit sits with the intern-cum-CEO of The FAAD Network at age 23, Aditya Arora to have a fun-insightful conversation.  Aditya takes us along his professional journey that somehow took a turn from engineering to the startup space (I guess it's not very uncommon now).  They talk about the rise of the startup ecosystem in India, people's outlook towards entrepreneurial education in India, the edtech sector, the growing potential of the creator economy, how the recession is going to impact the startup ecosystem in India, his experiences and key learnings for the future startup founders, and much more.  There's so much to unpack in this podcast. At the end of it, we kinda realised why he's known as the FAAD guy. Tune in for an epic convo between this fun duo.

Who wants to complicate things, right? We need everything to be simple and quick as much as possible with a click of our fingers. Apple, for example, markets its products for their simplicity. But is it really simple or have you gotten used to it?  

In this #HopefullyMarketing podcast, Shashank and Rakshit ponder over the superficiality of simplicity, meaning that sometimes we make things complicated to make them simple. We know it's a twisted concept. But hey! We are here to make things simple (in a real sense).

Simulation is a virtual reality where someone else has control over everything that exists within it. Don’t you think that we all are living in a similar situation where our every movement is being monitored by someone else?

Think about it, you once searched for something on the net or talked to someone about liking a product and suddenly it starts popping up in your ads recommendations, on different websites. Why is that so? Are you being watched and listened to?

Find out more in our latest #HopefullyMarketing podcast where Shashank and Rakshit talk about living in a simulation kind of civilization!

In today’s #HopefullyMarketing podcast, Shashank and Praney discuss the relevance of having too many work meetings. The question is, “are they worth it?”

Are they really productive or lead to a waste of time for both parties? If you are working in corporate agencies, this phenomenon is more common. The frequency of having work meetings increased during the covid era and now people have become quite habitual to it.

Shashank and Praney talk about their own experiences revealing some interesting facts and opinions about the same. Don’t forget to tune in to this interesting conversation!

P.s - Rakshit is, unfortunately, not feeling well, but he’ll be back pretty soon! Stay tuned.

Today we have a very special guest, the CEO and Founder of Pitchground, Udit Goenka. From failing companies to building a $20 million bootstrapped company, Udit shares his life's journey and experiences with Rakshit in this very interactive podcast.  

Tune in to learn what is SAAS, how is the SAAS ecosystem in India different from other parts of the world like the US, some amazing insights for budding startup founders from his experiences, the truth behind the practical side of Indian institutions, and much more.

Designers or creators, in general, often deal with the problem of assessing the correct pricing for their services, and most of the time they start pulling numbers out of thin air.

The title of today’s #HopefullyMarketing podcast is inspired by the book by Michael Janda of the same name. Being the all-time companion of Shashank, he discusses with Rakshit how it has helped him in his creative journey to understand the pricing spectrum of design, marketing, and business.

Tune in to our podcast to know about the factors that you should keep in mind while charging for your service, how to deal with the client’s high expectations, and much more.

Having a full-time job leaves little room to pursue any other stuff simultaneously, but there are some creators out there who manage to do that just right! But how do they manage this work-work-life balance?

In this week’s podcast, Rakshit invited a special guest (who also happens to be his colleague), Aanvi Kamdar, a budding traveling and lifestyle creator.

With her candid personality and positive outlook, she will take you on her creative journey and process. Both Rakshit and Aanvi discuss the ways creators can monetize their content, why metrics really matter, and some amazing content tips to keep in mind.

How many of you have noticed that you are scrolling through content that you don’t even follow or like on your YouTube feed or Instagram explore section?

Shashank and Rakshit don’t know what’s wrong with these platforms’ algorithms, but they are here to address it. This week in #HopefullyMarketing, they both went into a ranting mode about how social media has become recommendation media that not only destroys their purpose but also doesn't make any sense.

Tune in for a hopeful discussion between these two that someday either these platforms revert to their original purpose or something new comes up.

We don’t know about you, but we’ve always felt a deep love for traveling across cities, countries, and places. That is why for this podcast, we have a very special guest, a traveling creator, Aakanksha Monga.

From leaving a well-paid corporate job to chasing her passion for traveling and content creation, she has built a massive following of 327K on Instagram and a community of 10.8k subs on YouTube.

In this podcast, Rakshit talks with Aakanksha about her content creation process and what it's like to be a full-time creator, building your own community from scratch, and the efforts that go into making all that content. Don’t forget to tune in because you’ll get some major takeaways from this budding creator.

Most of you have watched shows like Game of Thrones, Office, Stranger Things, and Friends, right? Nowadays, TV shows have become a brand in themselves. The way in which these shows are advertised has a lot to do with psychology.

Our short segment #HopefullyMarketing is a conversation between Shashank and Rakshit about ‘Brandized TV Shows.’ They talk about how these TV shows build themselves into brands to make money and the strategies they use to make it happen.

Tap the link in our bio to know more.

P.s - ‘Brandized’ is a term coined by Shashank. At this rate, he’ll write a dictionary of his own.

Praney, and our special guest, Shweta Sivasankaran, sit together to discuss the ‘The Art of Building Brands’ in this week’s podcast.

Shweta is a professional marketer and has worked with some pretty big brands in her career (after Finshots and Unacademy, we lost count). Currently, she’s working with Mensa Brands as the Marketing and Growth Head, which became India's fastest startup to turn unicorn.

Tune in to learn about the B to G of Brand Marketing, how it varies across industries and stages, the power it holds on our behaviour as consumers, and much more.

One thing we all need to get right is that ‘Marketing Is Not Just Social Media.’ Social Media or Digital marketing is only one branch of Marketing. But in today’s tech-savvy world, the lines between the two are getting blurry, and whenever someone mentions marketing, they automatically think of social media.

Shashank and Rakshit go on a mission to bring out some clarity over the topic in our short segment #HopefullyMarketing. They talk about why social media is not for everyone, other marketing channels, and which one is suitable for whom. Don’t forget to check out.

Shashank and Rakshit are back with the secret formula of 'How to Catch Viral', of course, not the flu, please stay away from that :').

The whole point of going viral is that you’ll be remembered for something. How many influencers, celebrities, and their content have you seen that went viral? Many, right! But do you know 'why' they went viral and what they are doing to keep that 'virality component' intact in their content?

Tune in to our short segment called #HopefullyMarketing where you'll get to know the reasons and also how Shashank became a hot shot because of his viral content.

You might want to take a second look at what Health Brands are selling you under the tag of being a ‘health-friendly’ label. Are they really sugar-free and diabetic friendly or that’s not the case?

Why is health so important? Most probably because you can’t buy it, but hey, you can always look after your health, precaution is the best cure after all.

In this week’s podcast, Rakshit and our special guest (or should I say Chef) Harsh Kedia dissect the health food industry and unveil many unanswered facets of it. Take an insider look at the Health Food industry and get aware of what brands have been selling you.

Today’s topic is about Content Marketing and hopefully it’ll not get banned because of all the regulations, and we’ll all get to keep our jobs together, like Shashank and Rakshit.

Brands use content marketing to promote their stuff in an indirect manner. Imagine Netflix telling you, “Hey! Here's a new series. Go and watch it.” Nope, that’s not how it works.

People want to see something that’ll catch their attention. In this short #HopefullyMarketing segment, Shashank and Rakshit talk about how brands use content marketing and also how it can be harmful in certain cases, especially for the youth.

The second episode of our segment #HopefullyMarketing is now live.

Today's segment is about designs, yes! You might not know this, but Shashank is a :insert air quotes: pretty good designer and one of the best Rakshit knows.

Tune in for a hopeful and chaotic discussion on the designs of famous companies and also how the creation process works from the real-life experiences of Shashank and Rakshit.

Do you also have that urge to just scream and shout when you see or hear something stupid but can't because of some reason? Don't worry, we've got you!

"Hopefully Marketing" is an original short segment of Brew Your Market Podcast. It's a safe space where you can relate to our speakers, Rakshit and Shashank, discussing some controversial marketing topics and also life.

Today's segment is about tik-tok-ification. You know how, tik tok is taking over and it's not sitting well with Rakshit and Shashank and maybe you too.

Give it a try and hopefully you'll like it. Link is in our bio!

Today’s podcast topic is UFC (Ultimate "Finance" Championship). This conversation is between Rakshit and Shashank about the rise of UFC from the grave.

Their conversation is as passionate as the audience's reactions to seeing their favourite superstar fighting. They talk about its history, marketing strategy, favourite fighters, the role of social media in UFC’s success, and much more.

Tune in to our podcast and learn all about UFC while getting entertained with us