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Making the Brand | Marketing with a Pop Culture Twist

Making the Brand | Marketing with a Pop Culture Twist

By Brianne Fleming

A podcast about brands and boy bands! Making the Brand is where marketing and pop culture collide. Each episode shares unforgettable marketing lessons behind music, TV, movies, and trending topics, past and present. And with a sprinkle of '90s and Y2K nostalgia, this podcast is the perfect place to fangirl AND learn 😍 New episodes every Wednesday.
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#77 - Get New Music on Your Doorstep w/ Nick Alt of VNYL
#77 - Get New Music on Your Doorstep w/ Nick Alt of VNYL
We've come a long way from illegally downloading music on Napster and Limewire in the Y2K era. These days, we're willing to spend big bucks on everyone's favorite new (but old!) music format: vinyl records. 43.46 MILLION vinyl albums were sold in 2022!  In this episode, I chat with Nick Alt, the CEO and founder of VNYL — a vinyl record membership club that sends uniquely curated music just for you! Why have we seen a huge resurgence in this music pastime? Nick says: "Vinyl is a tangible format... it's nostalgic, it's much more appealing, deserving of attention than just purely listening to music online." I have to agree that listening to a vinyl record on a turntable is an easy way to elevate your experience as a music fan. And with VNYL, you can unbox something special every month. Hear Nick share his inspiration for starting VNYL (spoiler: it started thanks to his first job working in a record shop!), why we're so obsessed with nostalgia, and the power of a subscription model to nurture a loyal audience for your business. We also discuss how music discovery has changed over the years, and how influencers are inspiring all of us to spin records.  Check out VNYL.org to create your unique music profile! It syncs with your Spotify account so you can discover vinyl records that fit your vibe. Use this link to get 50% off your first month of 3 records! P.S. passionate about music? VNYL is hiring! Hear more about the opportunities around the 43:00 minute mark 👀 For marketing and pop culture lessons sent straight to your inbox, subscribe to my newsletter here! 💌 https://briannefleming.com/newsletter
48:03
February 01, 2023
MTB News: SKIMS x White Lotus, TikTok's Heating Button, and drama on the Empire State Building's Twitter Account
MTB News: SKIMS x White Lotus, TikTok's Heating Button, and drama on the Empire State Building's Twitter Account
We're officially kicking off season 7 of Making the Brand with a new series: MTB News! While we love to get nostalgic on this podcast, this new series will keep you up-to-date on the latest marketing and pop culture news for the week. These short and informative episodes are the perfect way to stay sharp on industry innovations and even hot celebrity goss. You can expect MTB News segments mixed in with our regularly scheduled programming. We've got plenty of new episodes planned!  Today's topics 🔥 Kim Kardashian's new SKIMS campaign features breakout stars from The White Lotus Is Kim a disgrace to Harvard? More on her guest lecture at the university TikTok can cherrypick which videos go viral. Is this ethical? Tiffany & Co. and Nike partner on new limited-edited shoe  How the Empire State Building pissed off their fans on Twitter This segment features perspectives from other marketers who participate in my weekly Twitter chat called #PopChat. To get in on the conversation, join #PopChat on Twitter every Friday at 1pm ET by following @brianne2k.  For marketing and pop culture lessons sent straight to your inbox, subscribe to my newsletter here! 💌 https://briannefleming.com/newsletter
11:26
January 30, 2023
#76 - From Fan to Author: How Karah-Leigh Hancock Built the BSB Fangirls Community
#76 - From Fan to Author: How Karah-Leigh Hancock Built the BSB Fangirls Community
Every fandom has their community where they go to connect with other fans to talk about their favorite thing. There's usually someone who has to lead the charge, be a source of information, and create excitement within the fandom. And as a Backstreet Boys fan, I’m excited to chat with Karah-Leigh Hancock, who is the owner of BSB Fangirls and also the author of an upcoming book celebrating BSB’s 30-year legacy.  Pre-order your copy here! The book drops on April 11th.  Access the show notes here.  For marketing and pop culture lessons sent straight to your inbox, subscribe to my newsletter here! 💌 https://briannefleming.com/newsletter
46:15
January 11, 2023
#75 - Equinox's NYE Backlash and the Future of Fitness
#75 - Equinox's NYE Backlash and the Future of Fitness
If fitness is part of your New Year's Resolution, Equinox is telling you to take it somewhere else. In this episode, I share more about the backlash that ensued when they banned new members on January 1st. I also shine a light on Peloton and how 'extertainment' is the future of fitness. OH and JC Chasez of *NSYNC gets a shoutout. 
13:15
December 28, 2022
#74 - Taylor Swift's Genius Writing Categories & Easier Content Creation
#74 - Taylor Swift's Genius Writing Categories & Easier Content Creation
I'm always trying to understand Taylor Swift's genius writing brain. In this episode, we review the writing categories she uses to group her lyrics and help make the writing process a bit more imaginative. And the best part? We can take inspiration from her framework and apply it to our own content creation. I explain how! Episode resources: Content Formula Article with more examples! Download your free content themes worksheet For marketing and pop culture lessons sent straight to your inbox, subscribe to my newsletter here! 💌 https://briannefleming.com/newsletter
13:30
December 21, 2022
#73 - Get Your Email & Newsletter *NSYNC w/ Liz Wilcox
#73 - Get Your Email & Newsletter *NSYNC w/ Liz Wilcox
Liz Wilcox is a diehard *NSYNC fangirl AND email marketing expert. She dropped some actionable takeaways to help you turn your email subscribers into friends who will gladly become your customers! Hear her share the biggest advantage small businesses have, as well as the one simple section you can add to your emails RIGHT NOW to boost conversions. I found myself taking notes throughout this episode. For more of Liz's wisdom, be sure to follow her, subscribe to her email list, and even consider joining her incredible email marketing membership. She is truly the Fresh Princess of Email!   Access the show notes here Follow Liz: @thelizwilcox on Instagram  Check out her website! https://lizwilcox.com/ For marketing and pop culture lessons sent straight to your inbox, subscribe to my newsletter here! 💌 https://briannefleming.com/newsletter
46:01
December 14, 2022
#72 - Brands are Swifties Too! Going Viral on the Brand Account w/ Nicole Tabak
#72 - Brands are Swifties Too! Going Viral on the Brand Account w/ Nicole Tabak
When Nicole Tabak saw Taylor Swift trending ahead of her latest album release, she decided to jump in on behalf of her client... Harvard Online. Her thread comparing Taylor Swift albums as Harvard courses went viral. Hear Nicole tell the story and share why brands are Swifties too. Access the show notes Subscribe to Nicole's social media and mental health newsletter, Social Media Detox.  Follow Nicole on Twitter at @NicoleTabak  For marketing and pop culture lessons sent straight to your inbox, subscribe to my newsletter here! 💌 https://briannefleming.com/newsletter
50:45
December 07, 2022
#71 - When Passion Meets Purpose – ESLLA Luxury Vegan Leather w/ Leigh Dorough and Charlotte Wienckoski
#71 - When Passion Meets Purpose – ESLLA Luxury Vegan Leather w/ Leigh Dorough and Charlotte Wienckoski
In the fall of 2021, my paths crossed with Leigh Dorough — an entertainment executive turned entrepreneur, and proud wife of Howie Dorough from my beloved Backstreet Boys! Leigh told me she was working on launching a new brand that was close to her heart — ESLLA. And it's now come to life! I had to invite her on the show to tell us about it! ESLLA stands for Ethically Sourced Luxury Leather Alternatives and offers gorgeous vegan handbags you can truly feel good about. I got the chance to chat with Leigh and her amazing co-founder and friend, Charlotte Wienckoski, about their journey introducing ESLLA to the world. I'm so inspired by how Leigh and Charlotte are innovating and making a difference with ESLLA. They're bridging the gap between luxury and sustainability, without sacrificing beauty or style. Listen to this episode to hear them reveal the surprising material they use to make ESLLA products, as well as the story behind the brand and their incredible partnership. And in true Making the Brand fashion, expect some fangirling, too! Learn more about ESLLA on their website: https://eslla.com/ Follow @ESLLA on Instagram Access the show notes here For marketing and pop culture lessons sent straight to your inbox, subscribe to my newsletter here! 💌 https://briannefleming.com/newsletter
45:10
November 30, 2022
#70 - Growing Up on Teen Magazines: Where are they Now? w/ Angel Martinez
#70 - Growing Up on Teen Magazines: Where are they Now? w/ Angel Martinez
From Seventeen to Tiger Beat, YM, J-14 and more, an entire generation of teen girls grew up reading magazines. I spoke with Angel Martinez, who wrote an incredible article on this subject for Vice. She shares the history of teen magazines, how brands started targeting teenagers, and how they've evolved over the years. Access the show notes here Read the Vice article here: The Teen Magazine Raised an Entire Generation of Girls Follow Angel Martinez on Twitter: @angxlmartinez Follow Angel on Instagram: @AngxlicaMartinez For marketing and pop culture lessons sent straight to your inbox, subscribe to my newsletter here! 💌 https://briannefleming.com/newsletter
38:42
November 23, 2022
#69 - How to Have a Ball on Social Media w/ Kevin Graham of MANSCAPED🥜
#69 - How to Have a Ball on Social Media w/ Kevin Graham of MANSCAPED🥜
Kevin Graham manages social media for MANSCAPED — a men's grooming company that sells... ball trimmers. Even as a woman who is clearly not the target user, I can't help but love MANSCAPED's content. Hear Kevin share how he uses creativity, pop culture, and some occasional NSFW humor to bring the brand to life. Access the show notes here Follow Kevin on Twitter! https://twitter.com/communitykev_ Follow MANSCAPED: https://twitter.com/manscaped For marketing and pop culture lessons sent straight to your inbox, subscribe to my newsletter here! 💌 https://briannefleming.com/newsletter
31:30
November 16, 2022
#68 - Turn Your Leads into Believers, Inspired by Ted Lasso
#68 - Turn Your Leads into Believers, Inspired by Ted Lasso
In the lovable Apple TV series, Ted Lasso, the title character played by Jason Sudeikis has a one-word message to help his players get in the game: Believe. It turns out that this simple, yet powerful lesson from the locker room can also apply to your marketing. In this episode, we break down the difference between brand marketing and direct response marketing. We also go over how they work together to turn leads into believers and then buyers.  For marketing and pop culture lessons sent straight to your inbox, subscribe to my newsletter here! 💌 https://briannefleming.com/newsletter Access show notes
07:42
November 09, 2022
#67 - Let's go the Mall! Celebrating @OviedoMall, the Most Underrated Twitter Account
#67 - Let's go the Mall! Celebrating @OviedoMall, the Most Underrated Twitter Account
My favorite brand on Twitter isn't a Fortune 500 company... it's the Oviedo Mall. I'm chatting with the mastermind behind the witty account, Josh Gunderson. His approach to social media is something both big and small brands can learn from.  Access the show notes here Follow @OviedoMall on Twitter! Follow @JoshGunderson For marketing and pop culture wisdom sent straight to your inbox, subscribe to my newsletter here! 💌
53:46
November 02, 2022
#66 - MMMBop Your Marketing and Fundraising
#66 - MMMBop Your Marketing and Fundraising
Is Hanson a boy band? Maybe, maybe not... but one thing is for sure, nonprofits are always looking for creative ways to fundraise! In this episode, I'm sharing a story about the genius way my classmates raised money with a little help from MMMBop, along with some other nuggets of marketing wisdom for those working in the nonprofit world.  For marketing and pop culture lessons sent straight to your inbox, subscribe to my newsletter here! 💌 https://briannefleming.com/newsletter
13:09
October 26, 2022
#65 - Get Your Marketing On: Learning From Missy Elliott's Genius w/ Codi Dantu-Johnson
#65 - Get Your Marketing On: Learning From Missy Elliott's Genius w/ Codi Dantu-Johnson
In this episode, social media pro Codi Dantu-Johnson shares five marketing lessons we can learn from Missy Elliott... and these lessons are so great that even Missy Elliott herself agreed! Codi also shares some the hard truths about social media right now. Follow Codi on Twitter at @codishaaa Work with Codi — Mini Media Marketing For marketing and pop culture lessons sent straight to your inbox, subscribe to my newsletter here! 💌 https://briannefleming.com/newsletter
38:22
October 19, 2022
#64 - Becoming Iconic: How the Backstreet Boys Stand the Test of Time w/ Danielle Spurge-Swavely
#64 - Becoming Iconic: How the Backstreet Boys Stand the Test of Time w/ Danielle Spurge-Swavely
This episode is over three years in the making! I get the chance to interview my BSB BFF, Danielle Spurge-Swavely. We met online in a BSB fan group and now she is my go-to concert sidekick. And honestly, Danielle is the reason this podcast exists. In this episode, we discuss how the Backstreet Boys became the best-selling boy band of all time.  For marketing and pop culture lessons sent straight to your inbox, subscribe to my newsletter here! 💌 https://briannefleming.com/newsletter
55:45
October 12, 2022
#63 - How to Be Extremely Online Like Lizzo
#63 - How to Be Extremely Online Like Lizzo
Who would you consider to be the most engaged celebrity on social media? I can't help but notice that Lizzo is everywhere! How does she do it?! Here's how you can become a more efficient content creator so you can build your own community.  This episode was brought to you by Attentive — a company helping thousands of innovative brands drive sales with text messaging. Did you know over 81% of consumers opt into text messages from their favorite brands? Level up your marketing with the power of SMS!  With the holidays coming up, now’s the time to plan how you'll use SMS this shopping season. Fortunately, Attentive made a helpful guide called the "Holiday Marketing Reboot"- full of all the examples and tips you need. AND it has a 90s nostalgia vibe, which I love. Check it out at attentive.com/holiday! Access show notes here
09:55
August 31, 2022
#62 - Kelly Clarkson Proves Karaoke is Your Key for Better Social Media Content
#62 - Kelly Clarkson Proves Karaoke is Your Key for Better Social Media Content
Kelly Clarkson is more than just one of the greatest voices of our generation. She is also an Emmy-award winning talkshow host. A big part of the show's promotional strategy is their daily #Kellyoke segment where she does her own rendition of a popular song. Listen to this episode to hear how karaoke may be a game-changer for your own social media content. For marketing and pop culture wisdom sent straight to your inbox, subscribe to my newsletter here! 💌 Access show notes
11:21
August 24, 2022
#61 - How to Repurpose Content Like Jerry Seinfeld
#61 - How to Repurpose Content Like Jerry Seinfeld
As marketers, there are SO many channels to keep up with, it can be exhausting. Do you need fresh ideas EVERY single day? Take it from a comedian as successful as Jerry Seinfeld... the answer is no! In this episode, we talk about how to repurpose content to make you a more efficient and strategic content creator.  Subscribe to my newsletter for more marketing and content wisdom inspired by pop culture! https://briannefleming.com/newsletter/ 
12:38
June 13, 2022
#60 - How the Boy Band Wars Can Boost Your Social Media Engagement
#60 - How the Boy Band Wars Can Boost Your Social Media Engagement
Declaring your side of the boy band wars was one of the main ways millennial girls around the world expressed themselves. The question of ‘Backstreet Boys or *NSYNC’ sparked impassioned debates at every slumber party. So what does this have to do with marketing? Well, giving your audience a a way to express their allegiance is sure to boost social media engagement.  Check out this episode that introduces 'See and Choose' content and dives into the science of System 1 and System 2 thinking. For marketing and pop culture lessons sent straight to your inbox, subscribe to my newsletter here! 💌 https://briannefleming.com/newsletter  Access show notes 
09:48
June 06, 2022
#59 - It's Gonna Be a MEME! w/ Kianna Davis
#59 - It's Gonna Be a MEME! w/ Kianna Davis
Boy bands and memes are colliding on this episode! I had the chance to interview Kianna Davis, the original creator behind a meme we all know and love, the IT'S GONNA BE MAY meme featuring Justin Timberlake. Hear the story about how she came up with this meme in 2012, and the cool things that have happened since. We also touch on the importance of giving credit to creators like her.  Follow Kianna on Instagram at @astro_kianna For marketing and pop culture wisdom sent straight to your inbox, subscribe to my newsletter here! 💌
41:32
April 21, 2022
#58 - Taking Marketing on Tour w/ Jess of Roadie Social
#58 - Taking Marketing on Tour w/ Jess of Roadie Social
In this episode, I had the chance to interview Jess Sanfilippo, the founder of Roadie Social. Jess is setting out to help musicians create better experiences and foster a deeper connection with fans through social media. She shares her entrepreneurial journey — spoiler alert – Harry Styles is a big part of it! We also hear Jess's tips for how any brand can build stronger relationships with their audience. Check out Roadie Social at roadiesocial.com Twitter and IG: @roadiesocial Follow Jess! For marketing and pop culture wisdom sent straight to your inbox, subscribe to my newsletter here! 💌
01:04:36
February 22, 2022
#57 - Want to Get Hired? T-Pain Says You Need a Personal Website
#57 - Want to Get Hired? T-Pain Says You Need a Personal Website
In the age of social media, do you need a personal website to showcase your work? According to T-Pain, the answer is yes. Listen as we explore all the reasons a personal website is one of the best investments you can make in your career. For marketing and pop culture wisdom sent straight to your inbox, subscribe to my newsletter here! 💌 Access show notes
09:49
February 14, 2022
#56 - All The Small Things Content Creators Have to Do
#56 - All The Small Things Content Creators Have to Do
From blogs to video, social, email, and everything in between, content creation is a bit of a bear! It goes beyond just the idea and the piece of content itself. Just when you thought your work was done, you also have to complete several smaller steps and details to optimize your work. As Blink-182 said, "Work sucks, I know." Here are all the small things that can make or break your content.  For marketing and pop culture wisdom sent straight to your inbox, subscribe to my newsletter here! 💌 Access show notes
12:30
December 02, 2021
#55 - Romy & Michele's High School Reunion is the Perfect Personal Branding Metaphor
#55 - Romy & Michele's High School Reunion is the Perfect Personal Branding Metaphor
You may know Romy & Michele's High School Reunion as one of the most beloved comedies of the '90s, but it's actually about personal branding. Here are some personal branding lessons inspired by this iconic film!  For marketing and pop culture wisdom sent straight to your inbox, subscribe to my newsletter here! 💌
05:54
September 13, 2021
#54 - How Did MTV Collect UGC in the Year 2000? Tips to Make the Most of User-Generated Content
#54 - How Did MTV Collect UGC in the Year 2000? Tips to Make the Most of User-Generated Content
Sharing user-generated content in the age of social media is simple! But what was it like in the year 2000? How did brands hold contests or gather earned media? In this episode, we go down memory lane to hear how MTV's Total Request Live collected UGC. We'll also share some tips on how to make the most of your UGC. Spoiler alert: some UGC is good, but not good enough.  For marketing and pop culture wisdom sent straight to your inbox, subscribe to my newsletter here! 💌
10:18
August 11, 2021
#53 - Does Madonna Have a Last Name? How to Finally Land on the Right Name for Your Brand
#53 - Does Madonna Have a Last Name? How to Finally Land on the Right Name for Your Brand
If you're anything like me, you've put off launching a blog, podcast, or business idea for far too long because you couldn't land on the perfect name for it. Well, it's a beautiful day to stop overthinking and just do the damn thing! Here's my best advice on how to pick a name for your brand that not only works, but helps you get going!  For marketing and pop culture wisdom sent straight to your inbox, subscribe to my newsletter here! 💌
08:48
June 16, 2021
#52 - The Social Phenomenon Every Marketer Should Know, Thanks to Barbra Streisand
#52 - The Social Phenomenon Every Marketer Should Know, Thanks to Barbra Streisand
Barbra Streisand's music legacy is undeniable! But she is also credited with helping create a social phenomenon every marketer should know: The Streisand Effect. According to The Economist, The Streisand Effect occurs when “efforts to suppress a juicy piece of online information can backfire and end up making things worse for the would-be censor.” We've seen countless examples of this in pop culture, but also surrounding important public service announcements.  Are your communication efforts backfiring on you? Learn more in this episode!  For marketing and pop culture wisdom sent straight to your inbox, subscribe to my newsletter here! 💌
08:45
June 07, 2021
#51 - The Content Idea That Always Works, Inspired by Gracie Lou Freebush
#51 - The Content Idea That Always Works, Inspired by Gracie Lou Freebush
OMG, we're back again with season 5! I'm sharing a content idea that works every time and will take the guesswork out of content creation. Thanks to Miss Congeniality for the inspiration on this one!  Follow me on Twitter for more branding fun, @brianne2k
08:31
June 01, 2021
#50 - SPECIAL EPISODE!!! Interview with Backstreet Boy, AJ McLean about Ava Dean Beauty
#50 - SPECIAL EPISODE!!! Interview with Backstreet Boy, AJ McLean about Ava Dean Beauty
Am I dreaming?!!? I interrupt your regularly scheduled programming to bring you this special episode where my friends and I INTERVIEW A BACKSTREET BOY! Long story short, I also co-host a live stream show called Fangirls' Night Out with my friends Danielle, Britt, and Kelsey. Between the four of us and the fangirl powers that be, we made our way to AJ McLean. In this episode, we talk with AJ and his business partner, Josh Naranjo, about what they learned building a beauty brand. I highly recommend checking out the recorded live stream video here: https://bit.ly/2Nyr7oN 
56:21
March 22, 2021
#49 - How Your Personal Brand Empowers You - Inspired by Britney Spears & Meghan Markle
#49 - How Your Personal Brand Empowers You - Inspired by Britney Spears & Meghan Markle
If you watched the Framing Britney Spears documentary and Oprah's interview with Meghan Markle, you learned how the tabloids destroyed their mental health. They were powerless to the narrative the press was building. The tabloids wouldn't have stood a chance if Britney and Meghan were empowered with social media and an online presence. In this episode, you'll hear the importance of using the platforms at your fingertips to amplify your voice and shape your narrative. 
11:49
March 15, 2021
#48 - Crashing the Party: How to Leverage Trending Topics without Getting Canceled
#48 - Crashing the Party: How to Leverage Trending Topics without Getting Canceled
Brands want to be where the people are — that's where trending topics come in! Trending topics are a huge opportunity for brands to humanize themselves and create visibility, but insert themselves into the conversation the wrong way. In this episode, we break down some brands who have done it right, along with some examples of what NOT to do.  
13:16
March 08, 2021
#47 - BONUS Episode: We Want It That Way — How BSB Can Transform their Website w/ Britt Hyatt
#47 - BONUS Episode: We Want It That Way — How BSB Can Transform their Website w/ Britt Hyatt
My friend Britt and I got so caught up talking about the Backstreet Boys, I had enough content to break it out into a mini bonus episode!  We do a deeper dive on BackstreetBoys.com and all the potential the band could tap into to bring more excitement to their site. Enjoy!                                             Check out Britt online here: BrittHyatt.com Launch Your Daydream Twitter
14:49
March 04, 2021
#46 - Why You and Your Favorite Musician Should Focus on a Personal Website w/ Britt Hyatt
#46 - Why You and Your Favorite Musician Should Focus on a Personal Website w/ Britt Hyatt
We love to follow our favorite musicians on social media, but very few have us following their websites. Why do they lack consistency, updates, and great content?! Social media is nice, but your website is your brand's (or band's!) biggest opportunity. In this episode, I chat with my friend, fellow fangirl, and web designer Britt Hyatt about how you AND celebrities can transform your online presence and grow your brand with your website. Check out Britt online here: BrittHyatt.com  Launch Your Daydream Twitter
01:05:13
March 02, 2021
#45 - What the Spice Girls Teach Us About Brand Purpose
#45 - What the Spice Girls Teach Us About Brand Purpose
If you were a young girl growing up in the ’90s, you pretty much had no choice but to love the Spice Girls. They were absolutely EVERYWHERE.  As part of their legacy, they taught us the importance of friendship. But if you look a little closer, they also taught us about brand purpose.  In this episode, I break down how the Spice Girls' mantra of 'Girl Power' can inspire your brand to do something bigger than sell, sell, sell. 
07:49
January 18, 2021
#44 - The Marketing Wizardry of Harry Potter w/ Jake Zachariah
#44 - The Marketing Wizardry of Harry Potter w/ Jake Zachariah
In this episode, we dive into the wizarding world of Harry Potter's marketing. I chatted with Jake 'JZ' Zachariah -- a marketer and total Potterhead. From the books, to the movies, merch, and experiences, there's so much we can learn from HP.  Follow JZ: @jzjakez Website: http://jakezachariah.com/ 
58:20
January 10, 2021
#43 - Peloton's Pop Culture Brilliance w/ Christina Garnett & Adam Pierno
#43 - Peloton's Pop Culture Brilliance w/ Christina Garnett & Adam Pierno
If you ask me, Peloton wins the award for brand of the year in 2020. We couldn't have predicted the huge at-home fitness boom the pandemic forced upon us! In this episode, I chatted with passionate Peloton rider and marketing strategist, Christina Garnett, as well as Adam Pierno -- an author, podcast host, and strategist.  We discussed how Peloton brilliantly builds community while leveraging pop culture, and what other brands can learn from their lead. Follow Christina @ThatChristinaG Medium Follow Adam @apierno Website Strategy Inside Everything Podcast Books
01:18:39
December 31, 2020
#42 - How to Be a Content Superhero: Inspiration from Comics w/ Jon-Stephen Stansel
#42 - How to Be a Content Superhero: Inspiration from Comics w/ Jon-Stephen Stansel
The comic book industry began sparking imaginations and building memories for audiences as early as the 1960s, and its magic isn't slowing down anytime soon In this episode, I chat with social media marketer, Jon-Stephen Stansel, about why comics have stood the test of time, and what brands can learn from their success. We dig into specifics like brand voice and other takeaways for content creators. Follow Jon-Stephen on Twitter at @jsstansel Website: https://www.jsstansel.com/ Podcast: ThoughtFeeder
47:59
December 21, 2020
#41 - How Social Media Shapes an Athlete's Influence w/ Anthony Yepez
#41 - How Social Media Shapes an Athlete's Influence w/ Anthony Yepez
In the '90s, everyone wanted to be 'Like Mike'. Michael Jordan was an extraordinary athlete with immeasurable influence from TV commercials, magazine covers, and brand partnerships. But how has this landscape changed for the modern athlete in the age of social media? Or more specifically, how has this changed for young athletes?  In this episode, I chatted with Anthony Yepez -- a digital and social media strategy professional with a passion for basketball. We discussed how a media company like Overtime helps young athletes get to the next phase of their careers thanks to the power of content.  Follow Anthony on Twitter at @AnthonyYepez. 
38:37
December 14, 2020
#40 - Why ‘Ava Dean Beauty’ by AJ McLean is Marketing Gold
#40 - Why ‘Ava Dean Beauty’ by AJ McLean is Marketing Gold
AJ McLean is my favorite Backstreet Boy, but now, he's my favorite businessman. In this episode, I break down branding takeaways from the launch of his new live, Ava Dean Beauty. I share four characteristics of his company launch that explain why it's a success. Shop Ava Dean Beauty here. 
10:09
December 08, 2020
#39 - How Harry Styles Stans Do His Marketing for Him w/ Kelsey Anderson
#39 - How Harry Styles Stans Do His Marketing for Him w/ Kelsey Anderson
One of the most powerful things a person or brand can do is activate their customers or fans to do their marketing for them. In this episode, I interview business owner / Harry Styles fangirl, Kelsey Anderson. She shares how Harry Styles (formerly of boy brand, One Direction) activated his fans to promote his album and make him a solo superstar. We break down these marketing efforts with takeaways that any business owner or brand can apply when marketing their own company.  Follow Kelsey on Twitter here!  Also, check out the fangirl thesis she mentions in the episode. 
39:36
November 09, 2020
#38 - The Fresh Prince of Bel-Air on Brand Storytelling
#38 - The Fresh Prince of Bel-Air on Brand Storytelling
The Fresh Prince of Bel-Air theme song is beloved by many, but its lyrics contain an important message for marketers. In this episode, we break down storytelling techniques inspired by Will and how his life got flipped-turned-upside-down.
08:16
November 03, 2020
#37 - The Gaming Community: Past, Present, & Future w/ Joechuck Norris
#37 - The Gaming Community: Past, Present, & Future w/ Joechuck Norris
For decades now, culture has bonded over video games. There's was like gathering your friends together at a sleepover and staying up all night trying to beat a level in a game of Nintendo.  Today, the gaming community is still strong, but it's playing out in bigger ways thanks to the live-streaming platform, Twitch.  In this episode, I interview gaming and streaming expert, Joechuck aka the Fighting Wordsmith. He shares how to build a community both on and off Twitch, and some predictions about this platform that EVERYONE needs to watch.  Follow Joechuck's Twitch streams here
44:06
October 12, 2020
#36 - TRL's Magic Formula for Raving Fans
#36 - TRL's Magic Formula for Raving Fans
If you grew up in the late ’90s and early 2000s, long before Spotify, TikTok, and YouTube, Carson Daly was your gateway to new music. On September 14, 1998, a little show called Total Request Live premiered on MTV. It was a driving force that helped launch the career of a few blonde bombshell likes Britney and Christina, boy bands like BSB and *NSYNC, and rappers like Eminem and Ludacris. But TRL really wasn’t about the music. It was about the fans. In this episode, we do a deep dive on how you can better engage with your audience and involve them in your brand on a deeper level. 
08:01
September 24, 2020
#35 - A Brand That Pops! Marketing Inspiration from Dr. Pimple Popper w/ Andrew Stallings
#35 - A Brand That Pops! Marketing Inspiration from Dr. Pimple Popper w/ Andrew Stallings
Gross, yet oddly satisfying... why are some people so obsessed with Dr. Pimple Popper? On this episode, I had the pleasure of interviewing Andrew Stallings, founder of Athelo Group and unapologetic Dr. Pimple Popper fan. He shared some thought-provoking lessons behind the show and how Dr. Sandra Lee built her massive brand.  Even if Dr. Pimple Popper makes your stomach turn, you'll still appreciate the marketing and branding takeaways Andrew shares on this episode!  You can catch up with Andrew on Twitter at @astallings88.
01:05:10
August 31, 2020
#33 - The Problem with the MTV Video Music Awards
#33 - The Problem with the MTV Video Music Awards
MTV was once known as "music television," but not anymore. Yet, on one night of the year, they host a music awards show.  In this episode, I explain why no one seems to care about the MTV VMAs anymore, and why staying true to your brand purpose is so important. 
07:59
August 17, 2020
#32 - Pop-Up Video’s Lesson for Content Creators
#32 - Pop-Up Video’s Lesson for Content Creators
The mark of any interesting piece of content is that it serves a purpose. Whether it be to entertain, inspire, connect, or educate, you want to publish content that feeds your audience. Do you remember on Pop-Up Video on VH1? The show shares fun facts during music videos. The facts were far from academic, but they still educated the viewer. They provided context and insights that made the music video more enjoyable. From your email campaigns, to social content and YouTube videos, incorporating facts is a surefire way to enhance your content. Listen to learn why!
10:58
August 10, 2020
#31 - Whatever! Your Personal Brand Doesn't Need a Makeover w/ Julia Chesky
#31 - Whatever! Your Personal Brand Doesn't Need a Makeover w/ Julia Chesky
In this episode, I chat with photographer and brand builder, Julia Chesky, about her favorite things: fashion, marketing, and the movie Clueless! We celebrate the 25th anniversary of Clueless by breaking down some of the movies main themes and relating them back to personal branding.  It turns out, your personal brand doesn't need reinvention -- your authentic self is enough! Follow Julia: www.juliachesky.com Twitter Instagram
01:09:15
August 03, 2020
#30 - '80s Life: Marketing and Business Lessons from the Raddest Decade w/ Chris Clews
#30 - '80s Life: Marketing and Business Lessons from the Raddest Decade w/ Chris Clews
We're hitting rewind on this episode to talk about the raddest decade: the '80s! I'm interviewing Chris Clews, who is an '80s pop culture expert. From Prince to The Princess Bride, Chris shares biz and marketing takeaways.  We discuss: How the '80s opened the door to give individuals creative access Brands featured in '80s movies, like Vans and Ray Ban Movies like The Breakfast Club, E.T., Risky Business, The Lost Boys, & 16 Candles What determined who and what was popular in the '80s vs. today For more '80s fun, follow Chris Clews!  Twitter: @80spopculture Instagram: @chrisclews80s Website: chrisclews.com Books: Read here 
54:21
July 24, 2020
#29 - How Pro Wrestlers Flex their Branding Muscles w/ Dustin Stout
#29 - How Pro Wrestlers Flex their Branding Muscles w/ Dustin Stout
For the second consecutive year, Forbes has named Dwayne "The Rock" Johnson as the world's highest paid actor. He's clearly doing something right!  But it all started in the wrestling ring. The Rock and countless other wrestlers have built powerful brands. From their memorable catchphrases, unforgettable outfits, and electrifying stage presence, they each use their platform to create loyal fans. In this episode, I talk with Dustin Stout, an entrepreneur, social media expert, speaker, digital marketing consultant, and wrestling fan. We're reflecting on some of the genius branding moves we can learn from The Rock, Stone Cold Steve Austin, Hulk Hogan, and other wrestling greats.  Visit Dustin's website! www.dustinstout.com Follow him on Twitter, @dustinwstout
40:26
July 12, 2020
#28 - Marketers, Put Your Brand Voice on Autotune
#28 - Marketers, Put Your Brand Voice on Autotune
If there’s anyone whose known for using autotune consistently, it’s hip hop artist, T-Pain. T-Pain stood out in a competitive hip-hop era. He wasn’t necessarily better than other artists of his era, but he packaged his work in a unique way with autotune. It was something we’d never heard before.  Here's how marketers can stand out in their own crowded category.  Show notes Follow me on Twitter at @brianne2k Join the Making the Brand Groupies Facebook Group!
07:14
June 30, 2020
#27 - Confessions of a Shopaholic: Marketing Takeaways from Sneakerhead Culture w/ Azad Yakatally
#27 - Confessions of a Shopaholic: Marketing Takeaways from Sneakerhead Culture w/ Azad Yakatally
We all have that friend who gives us closet envy because of their amazing sneaker collection 😍 On this episode, we hear from my from Azad Yakatally about how Nike built a tribe of customers who don't just want their shoes, they NEED them.  We discuss: Sneakerhead culture and marketing power  The impact of scarcity on product sales Enthusiast brands like Nike and Fender The effects of nostalgia in marketing Be sure to follow Azad on Twitter fore more marketing wisdom: @ayakatally.   For interactive pop culture marketing discussions, join me on Twitter for #PopChat every Friday at 1pm ET! www.briannefleming.com
39:23
June 16, 2020
#26 - How to Tell Your Story – Inspired by Black Musicians Who are Part of Mine
#26 - How to Tell Your Story – Inspired by Black Musicians Who are Part of Mine
Just like the rest of the world, I’ve been doing some reflection on the people of color who have made an impact on my life. Aside from the incredible people I’ve come to know personally, there are a number of famous Black people who sparked my interest in music. I didn’t realize it until now, but some of my earliest memories of music are thanks to Black musicians. On this episode, I get personal and share some stories from my childhood, while offering some tips to help you dig deep and tell your own stories. As we fight for racial equality, we need stories more than ever. Stories help us understand each other, which is a critical part of effecting change.
10:03
June 08, 2020
#25 - Is Michael Jordan the Meme King? w/ Jared Gaon
#25 - Is Michael Jordan the Meme King? w/ Jared Gaon
The ESPN documentary, The Last Dance, came at a time when the world craved sports. And with it's premiere came tons of memes to circulate on social media!  In this episode, I chatted with Jared Gaon, the creator of one of the hottest new meme accounts, @JordanJamming. If you've ever wondered what it's like to build on a pop culture moment and run your own meme account, you have to tune in to this episode! Jared shares how he got the idea for the meme, how he's built a following, and some of the opportunities that have come his way.
22:06
June 02, 2020
#24 - Beyoncé's Loyal Fans and Unbreakable Brand w/ Kimberly Gordon
#24 - Beyoncé's Loyal Fans and Unbreakable Brand w/ Kimberly Gordon
Beyoncé is a force of incredible branding. In fact, she's built such a strong brand, that the queen hardly has to do any branding anymore. Her loyal tribe, the #BeyHive, does all of her marketing for her. For this episode, I chatted with my resident Beyoncé superfan, Kimberly Gordon, to talk about what we can learn from the brand and empire Beyoncé has built throughout her career.  We touch on subjects like: Building a tribe Standing for a brand purpose Brand voice  Handling controversy and crises Tune in to hear us dish about what we can learn from Queen Bey!  Follow Kimberly on Twitter at @ksolarz
45:17
May 25, 2020
#23 - This Storytelling Strategy Explains Why "All Too Well" is Taylor Swift's Best Song
#23 - This Storytelling Strategy Explains Why "All Too Well" is Taylor Swift's Best Song
During a performance for NPR’s Tiny Desk Concert series last year, Taylor Swift addressed something I’ve known for quite some time: her best song is “All Too Well.” Several media outlets have ranked Taylor’s songs over the years, and “All Too Well” is almost always at #1.  And this is not an unpopular opinion. Every Swiftie knows that “All Too Well” is an absolute masterpiece.  As someone who has always been in awe of Taylor’s writing, I wanted to analyze what makes “All Too Well” her best work. She has over 150 songs in her catalogue, so what’s different about this one? Listen hear to find out!
12:49
May 14, 2020
#22 - Songwriting & Brand Storytelling: What Marketers Can Learn from NBC's Songland
#22 - Songwriting & Brand Storytelling: What Marketers Can Learn from NBC's Songland
In this episode, I had the chance to chat with Wes Gay, about a show we both love: Songland.  If you’re unfamiliar with Songland, it’s a songwriting competition where four unknown songwriters present their original songs to superstar artists. The artist then chooses three of the songwriters to move on to the next round, where they work with professional songwriters to tweak and improve their songs based on their expertise. Then, the artist picks his or her favorite, and turns it into one of their singles. We often forget that more often than not, songs are STORIES! Here's how your favorite songs can inspire your own marketing and content. 
53:05
May 07, 2020
#21 - Celebrity Fashion Statements that are Part of Their Brand Identity
#21 - Celebrity Fashion Statements that are Part of Their Brand Identity
Personal branding doesn't have to be complicated. Sometimes it's just in what you wear! Here are some fashion statements that have become signature identifiers for these celebrities.  Transcript: www.briannefleming.com Join the Making the Brand Groupies Facebook Group!
09:32
April 23, 2020
#20 - OMG! Janice from Friends is a Personal Branding Muse
#20 - OMG! Janice from Friends is a Personal Branding Muse
It's no secret that Janice from Friends wasn't everyone's favorite person to be around, but she certainly was a fan favorite!  From her nasally voice, to her unpleasant cackle, and signature catchphrase (OH. MY. GOD), Janice was always unapolegetically herself.  Here are some things about Janice that make her a shining example of how to build a personal brand. Transcript: www.briannefleming.com Join the Making the Brand Groupies Facebook Group!
07:48
April 16, 2020
#19 - How Boy Meets World Will Help Your Brand Stay On-Message
#19 - How Boy Meets World Will Help Your Brand Stay On-Message
I’m pretty sure anyone growing up in the '90s adored the sitcom, Boy Meets World. The show was such a hit that it was later rebooted in 2014 on Disney with Girl Meets World. In this episode, I'm talking with my friend and fellow copywriter, Terry Schilling, about what content creators can learn from Boy Meets World. He shares helpful advice on how to build a strong brand foundation, leverage nostalgia, and write stronger content that is always on-brand.  Follow Terry online at www.terryschillingwrites.com  Instagram: @terry_schilling Twitter: @tschill86  Join the Making the Brand Groupies Facebook Group!
37:43
April 01, 2020
#18 - Jessica Simpson's Brilliant Tips to Build Your Online Presence
#18 - Jessica Simpson's Brilliant Tips to Build Your Online Presence
In the marketing and social media field, we always hear the term “authenticity.” This speaks to presenting your true self with your audience, rather than portraying a facade. Jessica Simpson exemplifies authenticity in her new memoir, Open Book. She lets herself be vulnerable and bravely puts everything out there. No topic is too personal or humiliating to address. Whether you simply want to improve your mental health or find the courage to share more of who you are online, there are many takeaways inspired by Jessica Simpson and Open Book.  Join the Making the Brand Groupies Facebook Group!
11:48
March 19, 2020
#17 - Aviation Gin's Pop Culture Mastery w/ Adrian Molina & Dr. Karen Freberg
#17 - Aviation Gin's Pop Culture Mastery w/ Adrian Molina & Dr. Karen Freberg
Ryan Reynolds is certainly a successful fixture in popular culture. You may love him for his movies, his looks, or his charm, but I love him for something more: his creative genius. In February 2018, Ryan Reynolds acquired a stake in the liquor brand, Aviation American Gin. Along with a small but mighty marketing team, he has helped take the company to new heights with some of the most clever marketing campaigns we’ve seen in a long time. Who could forget their incredibly swift move when they hired the infamous Peloton wife for a commercial? But the brilliant marketing hasn’t stopped there. Fast Company named the Aviation Gin one of the most innovative brands of 2020, in large part to their quick responses to pop culture moments. On the latest episode of the Making the Brand podcast, I had the pleasure of chatting with Adrian Molina, the senior brand manager behind Aviation Gin, and social media expert and professor, Dr. Karen Freberg. It turns out that other companies should be taking notes on what Aviation Gin is doing. Pour yourself a negroni (Ryan’s favorite drink!) and listen in to hear the method to their madness. Follow!  @aviationgin @kfreberg @theadrianmolina @brianne2k Not like he needs the followers but, @vancityreynolds www.briannefleming.com
01:04:40
March 14, 2020
#16 - 6 Reasons to Leverage Pop Culture in Your Marketing
#16 - 6 Reasons to Leverage Pop Culture in Your Marketing
I don’t advise brands to brush up on popular culture or trending topics just because it’s fun to chime in with a cheeky meme, remark about celebrity news, or contribute to a viral dance challenge. I do it because this approach is one of your strongest marketing strategies. In this episode, I break down the benefits of incorporating popular culture into your social media content and share lots of examples! Show notes: https://briannefleming.com/pop-culture-and-social-media/ Join the Making the Brand Groupies Facebook Group!
14:23
February 29, 2020
#15 - 6 Steps to Create Brand Superfans
#15 - 6 Steps to Create Brand Superfans
Fangirls aren't just for boy bands. Nope, BRANDS need them too. Cultivating your audience to become passionate superfans will grow your company faster than chasing down leads. Here are six steps to turn ordinary customers into passionate groupies. Read more on BrianneFleming.com Join the Making the Brand Groupies Facebook Group!
09:37
February 05, 2020
#14 - Just Dance: What Makes TikTok Tick
#14 - Just Dance: What Makes TikTok Tick
If you didn’t make up dances with your friends, did you even have a childhood? Well, kids these days are making dances, posting them on TikTok and becoming viral sensations. But why? Is it really that simple? In this episode, we break down why TikTok is such a huge success and what makes it different than every other social media platform we've known to date. Join the Making the Brand Groupies Facebook Group!
11:03
January 17, 2020
#13 - Every Social Media Platform Explained as a Friends Character
#13 - Every Social Media Platform Explained as a Friends Character
Social media encompasses several different platforms that we all know and love, but for your strategy to succeed, you can’t treat them all the same.  From Facebook to Instagram, Twitter to YouTube, and LinkedIn to now TikTok, each channel has their own considerations when it comes to content, voice, and audience expectations.  To explain the need-to-knows for these social media channels a little further, I thought I’d get a little help from my Friends. Rachel, Phoebe, Monica, Chandler, Ross, and Joey. Download your free brand voice word bank here! Join the Making the Brand Groupies Facebook Group
14:11
January 10, 2020
#12 - This Christmas Card Trend Can Help Your Marketing
#12 - This Christmas Card Trend Can Help Your Marketing
Just when you thought you were in full-on Christmas vacation mode, I’m reminding you that marketing lessons are always around us. It turns out there’s even a takeaway from the Christmas cards adorning your refrigerator. In this episode, we discuss break down the Christmas card trend and why it's effective. You can apply the same learnings to your marketing message. See full post: www.briannefleming.com  Join the Making the Brand Groupies Facebook Group!
12:31
December 24, 2019
#11 - Why Instagram Boomerangs are the Worst
#11 - Why Instagram Boomerangs are the Worst
It seems like I can’t go a Sunday morning without seeing a Boomerang of clinking mimosas on Instagram. As much as I love mimosas, this bothers me.  Look, I’m not here to rain on anyone's parade — if you’re on social media to have fun and cheers to living your best life, I support that. But if you are a person or brand that actually wants to be compelling, Boomerangs aren’t doing you any favors. Here's why Boomerangs are failing your audience, plus what to post instead. www.briannefleming.com 
09:38
December 22, 2019
#10 - The Small Business Instagram Lesson Inspired by You've Got Mail
#10 - The Small Business Instagram Lesson Inspired by You've Got Mail
I consider this a public service announcement!  Every time I see another small business in my community shut its doors, I think about the 1998 modern classic, You’ve Got Mail. Remember when Meg Ryan's character, Kathleen Kelly, was forced to close The Shop Around the Corner because of corporate takeover? Well, Instagram wasn't around in 1998 and small business owners have the power of Instagram to reach potential customers. But many brands are doing it wrong! Take a listen for some amazing tips small businesses can apply to grow on Instagram. Join the Making the Brand Groupies Facebook Group!
12:32
December 18, 2019
#9 - How to Market Yourself Like Elle Woods
#9 - How to Market Yourself Like Elle Woods
I admit, Elle Woods is probably not the most scholastic example of a successful person. For starters, she’s a fictional character, but it turns out there is a lot we can apply from her story in Legally Blonde. The entire premise of Legally Blonde is rooted in goal setting and proving yourself, despite doubt or lack of experience. If you’re trying to advance in your company, position yourself as a thought leader, start a business, land a new job, or even change careers, listen to this episode for five things you can learn from Elle Woods. www.briannefleming.com Instagram: @brianne2k Twitter: @brianne2k Join the Making the Brand Groupies Facebook Group!
07:30
November 06, 2019
#8 - The Science Behind Red Bottom Shoes
#8 - The Science Behind Red Bottom Shoes
Ariana Grande said it first... happiness is the same price as red bottoms. In these lyrics, she is of course referring to Christian Louboutin luxury shoes. At $800 and up, why are these heels such a cultural phenomenon? It's not because people like the color red. It turns out, there's a scientific reason that the rich and famous, and everyone in between, is obsessed red bottoms. In this episode, I break down Jonah Berger's STEPPS framework which explains it all.  www.briannefleming.com @brianne2k  Join the Making the Brand Groupies Facebook Group!
07:36
October 30, 2019
#7 - What Bloggers Can Learn from Carrie Bradshaw
#7 - What Bloggers Can Learn from Carrie Bradshaw
Before there were bloggers, there was Carrie Bradshaw and her column in the fictitious publication, The New York Star. I like to think that Carrie’s character on Sex and the City paved the way for women to be unapologetically themselves and write about how they see the world. I sat down with my good friend Gina to discuss Carrie and Sex and the City’s influence on marketing, blogging, and social media. By the end of this episode, I hope you're inspired to start your own blog! www.briannefleming.com Join the Making the Brand Groupies Facebook Group!
32:08
October 15, 2019
#6 - DWTS & Your Personal Brand
#6 - DWTS & Your Personal Brand
If you think Dancing With the Stars is for washed up celebrities, you're wrong. It turns out there's a huge lesson we can learn about personal branding from the brave contestants who appear on the show.  www.briannefleming.com @brianne2k
14:06
October 11, 2019
#5 - Pumpkin Spice Up Your Life
#5 - Pumpkin Spice Up Your Life
Contrary to popular belief, there's nothing basic about the pumpkin spice latte. In fact, it is the most successful seasonal drink of ALL TIME!  In this episode, we discuss the pumpkin phenomenon and how brands can create a frenzy of their own.  Join the Making the Brand Groupies Facebook Group!
05:43
October 06, 2019
#4 - NBC's This Is Us & Storytelling
#4 - NBC's This Is Us & Storytelling
Grab a box of tissues! If you're a fan of NBC's This Is Us, you're going to want to hear how you can take these pointers from the show to upgrade your brand's storytelling. This episode also features tips from the book called Stories That Stick by Kindra Hall.  Join the Making the Brand Groupies Facebook Group!
08:11
October 03, 2019
#3 - This BSB Song is Actually About Marketing
#3 - This BSB Song is Actually About Marketing
It seems as if there is a song to overcome every personal obstacle — a breakup, low self-esteem, a tough workout, or even the loss of a loved one. There is inspiration in lyrics everywhere you turn. But sometimes, songs can even help us navigate challenges in the workplace. At first listen, you might think “As Long As You Love Me” by the Backstreet Boys is about a romantic relationship, but if you listen closely, you’ll learn that it actually offers advice about your marketing strategy. Take a listen to hear the advice for yourself.  Join the Making the Brand Groupies Facebook Group!
05:30
October 02, 2019
#2 - Phoebe Buffay Says You Need an Email List
#2 - Phoebe Buffay Says You Need an Email List
Perhaps Phoebe Buffay is the most enterprising character in Friends. With an unconventional education background, Phoebe worked some odd jobs in her career. Before becoming a masseuse, she mugged people on the street. She also had brief stints as a telemarketer, Monica’s waitress and catering partner, and an extra on the set of Days of Our Lives. But Phoebe’s true passion is her music, and although she never reached superstar status, she still understood the importance of marketing herself.  In this episode, we go over why your email list is your biggest marketing asset, yes, even in the age of social media.  Join the Making the Brand Groupies Facebook Group!
11:59
October 01, 2019
#1 - Brands Are Taking DNA Tests Thanks to Lizzo
#1 - Brands Are Taking DNA Tests Thanks to Lizzo
Lizzo's single, "Truth Hurts", has been #1 on the Billboard charts for five weeks straight! It turns out, brands are getting in on the action. In this episode, hear how companies like Walmart, Target, and Delta Airlines are capitalizing on Lizzo's cultural relevance and singing along on Twitter.  www.briannefleming.com @brianne2k Join the Making the Brand Groupies Facebook Group!
10:38
October 01, 2019
Introduction: Meet Brianne + What to Expect on the Show!
Introduction: Meet Brianne + What to Expect on the Show!
Twenty years ago, I was a young teeny bopper reading all the teen magazines I could get my hands on: Tiger Beat, J-14, Bop. My fascination with 90s and early 2000s pop culture inspired more than just my childhood crushes -- it led me to pursue a career in marketing. On this episode,  meet your fellow fangirl, Brianne Fleming, and hear about the marketing lessons I'll share on this podcast. Every  takeaway will be wrapped up in a memorable pop culture reference, past or present. Follow me at www.briannefleming.com @brianne2k
05:21
October 01, 2019