Skip to main content
Making the Brand | Marketing with a Pop Culture Twist

Making the Brand | Marketing with a Pop Culture Twist

By Brianne Fleming
If you look hard enough, there are marketing lessons everywhere in pop culture. From music, to TV, sports, and movies, brands can identify ways to appeal to their audiences by understanding more about what they love -- what's popular in culture. If musicians, athletes, and actors can build loyal followings, brands can follow suit.

Join your podcast host, Brianne Fleming, to chat about pop culture trends (past and present!) that will inform your marketing strategy and help you build your own audience of adoring fans.
Listen on
Where to listen
Apple Podcasts Logo

Apple Podcasts

Google Podcasts Logo

Google Podcasts

Spotify Logo

Spotify

Stitcher Logo

Stitcher

Currently playing episode

Peloton's Pop Culture Brilliance w/ Christina Garnett & Adam Pierno

Making the Brand | Marketing with a Pop Culture Twist

1x
SPECIAL EPISODE!!! Interview with Backstreet Boy, AJ McLean about Ava Dean Beauty
Am I dreaming?!!? I interrupt your regularly scheduled programming to bring you this special episode where my friends and I INTERVIEW A BACKSTREET BOY! Long story short, I also co-host a live stream show called Fangirls' Night Out with my friends Danielle, Britt, and Kelsey. Between the four of us and the fangirl powers that be, we made our way to AJ McLean. In this episode, we talk with AJ and his business partner, Josh Naranjo, about what they learned building a beauty brand. I highly recommend checking out the recorded live stream video here: https://bit.ly/2Nyr7oN 
56:21
March 22, 2021
How Your Personal Brand Empowers You - Inspired by Britney Spears & Meghan Markle
If you watched the Framing Britney Spears documentary and Oprah's interview with Meghan Markle, you learned how the tabloids destroyed their mental health. They were powerless to the narrative the press was building. The tabloids wouldn't have stood a chance if Britney and Meghan were empowered with social media and an online presence. In this episode, you'll hear the importance of using the platforms at your fingertips to amplify your voice and shape your narrative. 
11:49
March 15, 2021
Crashing the Party: How to Leverage Trending Topics without Getting Canceled
Brands want to be where the people are — that's where trending topics come in! Trending topics are a huge opportunity for brands to humanize themselves and create visibility, but insert themselves into the conversation the wrong way. In this episode, we break down some brands who have done it right, along with some examples of what NOT to do.  
13:16
March 8, 2021
BONUS Episode: We Want It That Way — How BSB Can Transform their Website w/ Britt Hyatt
My friend Britt and I got so caught up talking about the Backstreet Boys, I had enough content to break it out into a mini bonus episode!  We do a deeper dive on BackstreetBoys.com and all the potential the band could tap into to bring more excitement to their site. Enjoy!                                             Check out Britt online here: BrittHyatt.com Launch Your Daydream Twitter
14:49
March 4, 2021
Why You and Your Favorite Musician Should Focus on a Personal Website w/ Britt Hyatt
We love to follow our favorite musicians on social media, but very few have us following their websites. Why do they lack consistency, updates, and great content?! Social media is nice, but your website is your brand's (or band's!) biggest opportunity. In this episode, I chat with my friend, fellow fangirl, and web designer Britt Hyatt about how you AND celebrities can transform your online presence and grow your brand with your website. Check out Britt online here: BrittHyatt.com  Launch Your Daydream Twitter
01:05:13
March 2, 2021
What the Spice Girls Teach Us About Brand Purpose
If you were a young girl growing up in the ’90s, you pretty much had no choice but to love the Spice Girls. They were absolutely EVERYWHERE.  As part of their legacy, they taught us the importance of friendship. But if you look a little closer, they also taught us about brand purpose.  In this episode, I break down how the Spice Girls' mantra of 'Girl Power' can inspire your brand to do something bigger than sell, sell, sell. 
07:49
January 18, 2021
The Marketing Wizardry of Harry Potter w/ Jake Zachariah
In this episode, we dive into the wizarding world of Harry Potter's marketing. I chatted with Jake 'JZ' Zachariah -- a marketer and total Potterhead. From the books, to the movies, merch, and experiences, there's so much we can learn from HP.  Follow JZ: @jzjakez Website: http://jakezachariah.com/ 
58:20
January 10, 2021
Peloton's Pop Culture Brilliance w/ Christina Garnett & Adam Pierno
If you ask me, Peloton wins the award for brand of the year in 2020. We couldn't have predicted the huge at-home fitness boom the pandemic forced upon us! In this episode, I chatted with passionate Peloton rider and marketing strategist, Christina Garnett, as well as Adam Pierno -- an author, podcast host, and strategist.  We discussed how Peloton brilliantly builds community while leveraging pop culture, and what other brands can learn from their lead. Follow Christina @ThatChristinaG Medium Follow Adam @apierno Website Strategy Inside Everything Podcast Books
01:18:39
December 31, 2020
How to Be a Content Superhero: Inspiration from Comics w/ Jon-Stephen Stansel
The comic book industry began sparking imaginations and building memories for audiences as early as the 1960s, and its magic isn't slowing down anytime soon In this episode, I chat with social media marketer, Jon-Stephen Stansel, about why comics have stood the test of time, and what brands can learn from their success. We dig into specifics like brand voice and other takeaways for content creators. Follow Jon-Stephen on Twitter at @jsstansel Website: https://www.jsstansel.com/ Podcast: ThoughtFeeder
47:59
December 21, 2020
How Social Media Shapes an Athlete's Influence w/ Anthony Yepez
In the '90s, everyone wanted to be 'Like Mike'. Michael Jordan was an extraordinary athlete with immeasurable influence from TV commercials, magazine covers, and brand partnerships. But how has this landscape changed for the modern athlete in the age of social media? Or more specifically, how has this changed for young athletes?  In this episode, I chatted with Anthony Yepez -- a digital and social media strategy professional with a passion for basketball. We discussed how a media company like Overtime helps young athletes get to the next phase of their careers thanks to the power of content.  Follow Anthony on Twitter at @AnthonyYepez. 
38:37
December 14, 2020
Why ‘Ava Dean Beauty’ by AJ McLean is Marketing Gold
AJ McLean is my favorite Backstreet Boy, but now, he's my favorite businessman. In this episode, I break down branding takeaways from the launch of his new live, Ava Dean Beauty. I share four characteristics of his company launch that explain why it's a success. Shop Ava Dean Beauty here. 
10:05
December 8, 2020
How Harry Styles Stans Do His Marketing for Him w/ Kelsey Anderson
One of the most powerful things a person or brand can do is activate their customers or fans to do their marketing for them. In this episode, I interview business owner / Harry Styles fangirl, Kelsey Anderson. She shares how Harry Styles (formerly of boy brand, One Direction) activated his fans to promote his album and make him a solo superstar. We break down these marketing efforts with takeaways that any business owner or brand can apply when marketing their own company.  Follow Kelsey on Twitter here!  Also, check out the fangirl thesis she mentions in the episode. 
39:36
November 9, 2020
The Fresh Prince of Bel-Air on Brand Storytelling
The Fresh Prince of Bel-Air theme song is beloved by many, but its lyrics contain an important message for marketers. In this episode, we break down storytelling techniques inspired by Will and how his life got flipped-turned-upside-down.
08:16
November 3, 2020
The Gaming Community: Past, Present, & Future w/ Joechuck Norris
For decades now, culture has bonded over video games. There's was like gathering your friends together at a sleepover and staying up all night trying to beat a level in a game of Nintendo.  Today, the gaming community is still strong, but it's playing out in bigger ways thanks to the live-streaming platform, Twitch.  In this episode, I interview gaming and streaming expert, Joechuck aka the Fighting Wordsmith. He shares how to build a community both on and off Twitch, and some predictions about this platform that EVERYONE needs to watch.  Follow Joechuck's Twitch streams here
44:06
October 12, 2020
TRL's Magic Formula for Raving Fans
If you grew up in the late ’90s and early 2000s, long before Spotify, TikTok, and YouTube, Carson Daly was your gateway to new music. On September 14, 1998, a little show called Total Request Live premiered on MTV. It was a driving force that helped launch the career of a few blonde bombshell likes Britney and Christina, boy bands like BSB and *NSYNC, and rappers like Eminem and Ludacris. But TRL really wasn’t about the music. It was about the fans. In this episode, we do a deep dive on how you can better engage with your audience and involve them in your brand on a deeper level. 
08:01
September 24, 2020
A Brand That Pops! Marketing Inspiration from Dr. Pimple Popper w/ Andrew Stallings
Gross, yet oddly satisfying... why are some people so obsessed with Dr. Pimple Popper? On this episode, I had the pleasure of interviewing Andrew Stallings, founder of Athelo Group and unapologetic Dr. Pimple Popper fan. He shared some thought-provoking lessons behind the show and how Dr. Sandra Lee built her massive brand.  Even if Dr. Pimple Popper makes your stomach turn, you'll still appreciate the marketing and branding takeaways Andrew shares on this episode!  You can catch up with Andrew on Twitter at @astallings88.
01:05:10
August 31, 2020
Learn New Vocabulary Words with Mariah Carey
Who says you have to read the dictionary to expand your vocabulary? A 2015 study indicated that Mariah Carey has the "smartest lyrics" of any musician. In this episode, I recap some of the million dollar words Mariah has brilliantly written into her songs. I hope they inspire you to use them in your own writing! 
14:23
August 24, 2020
The Problem with the MTV Video Music Awards
MTV was once known as "music television," but not anymore. Yet, on one night of the year, they host a music awards show.  In this episode, I explain why no one seems to care about the MTV VMAs anymore, and why staying true to your brand purpose is so important. 
07:59
August 17, 2020
Pop-Up Video’s Lesson for Content Creators
The mark of any interesting piece of content is that it serves a purpose. Whether it be to entertain, inspire, connect, or educate, you want to publish content that feeds your audience. Do you remember on Pop-Up Video on VH1? The show shares fun facts during music videos. The facts were far from academic, but they still educated the viewer. They provided context and insights that made the music video more enjoyable. From your email campaigns, to social content and YouTube videos, incorporating facts is a surefire way to enhance your content. Listen to learn why!
10:58
August 10, 2020
Whatever! Your Personal Brand Doesn't Need a Makeover w/ Julia Chesky
In this episode, I chat with photographer and brand builder, Julia Chesky, about her favorite things: fashion, marketing, and the movie Clueless! We celebrate the 25th anniversary of Clueless by breaking down some of the movies main themes and relating them back to personal branding.  It turns out, your personal brand doesn't need reinvention -- your authentic self is enough! Follow Julia: www.juliachesky.com Twitter Instagram
01:09:15
August 3, 2020
'80s Life: Marketing and Business Lessons from the Raddest Decade w/ Chris Clews
We're hitting rewind on this episode to talk about the raddest decade: the '80s! I'm interviewing Chris Clews, who is an '80s pop culture expert. From Prince to The Princess Bride, Chris shares biz and marketing takeaways.  We discuss: How the '80s opened the door to give individuals creative access Brands featured in '80s movies, like Vans and Ray Ban Movies like The Breakfast Club, E.T., Risky Business, The Lost Boys, & 16 Candles What determined who and what was popular in the '80s vs. today For more '80s fun, follow Chris Clews!  Twitter: @80spopculture Instagram: @chrisclews80s Website: chrisclews.com Books: Read here 
54:21
July 24, 2020
How Pro Wrestlers Flex their Branding Muscles w/ Dustin Stout
For the second consecutive year, Forbes has named Dwayne "The Rock" Johnson as the world's highest paid actor. He's clearly doing something right!  But it all started in the wrestling ring. The Rock and countless other wrestlers have built powerful brands. From their memorable catchphrases, unforgettable outfits, and electrifying stage presence, they each use their platform to create loyal fans. In this episode, I talk with Dustin Stout, an entrepreneur, social media expert, speaker, digital marketing consultant, and wrestling fan. We're reflecting on some of the genius branding moves we can learn from The Rock, Stone Cold Steve Austin, Hulk Hogan, and other wrestling greats.  Visit Dustin's website! www.dustinstout.com Follow him on Twitter, @dustinwstout
40:26
July 12, 2020
Marketers, Put Your Brand Voice on Autotune
If there’s anyone whose known for using autotune consistently, it’s hip hop artist, T-Pain. T-Pain stood out in a competitive hip-hop era. He wasn’t necessarily better than other artists of his era, but he packaged his work in a unique way with autotune. It was something we’d never heard before.  Here's how marketers can stand out in their own crowded category.  Show notes Follow me on Twitter at @brianne2k Join the Making the Brand Groupies Facebook Group!
07:14
June 30, 2020
Confessions of a Shopaholic: Marketing Takeaways from Sneakerhead Culture w/ Azad Yakatally
We all have that friend who gives us closet envy because of their amazing sneaker collection 😍 On this episode, we hear from my from Azad Yakatally about how Nike built a tribe of customers who don't just want their shoes, they NEED them.  We discuss: Sneakerhead culture and marketing power  The impact of scarcity on product sales Enthusiast brands like Nike and Fender The effects of nostalgia in marketing Be sure to follow Azad on Twitter fore more marketing wisdom: @ayakatally.   For interactive pop culture marketing discussions, join me on Twitter for #PopChat every Friday at 1pm ET! www.briannefleming.com
39:23
June 16, 2020
How to Tell Your Story – Inspired by Black Musicians Who are Part of Mine
Just like the rest of the world, I’ve been doing some reflection on the people of color who have made an impact on my life. Aside from the incredible people I’ve come to know personally, there are a number of famous Black people who sparked my interest in music. I didn’t realize it until now, but some of my earliest memories of music are thanks to Black musicians. On this episode, I get personal and share some stories from my childhood, while offering some tips to help you dig deep and tell your own stories. As we fight for racial equality, we need stories more than ever. Stories help us understand each other, which is a critical part of effecting change.
10:03
June 8, 2020
Is Michael Jordan the Meme King? w/ Jared Gaon
The ESPN documentary, The Last Dance, came at a time when the world craved sports. And with it's premiere came tons of memes to circulate on social media!  In this episode, I chatted with Jared Gaon, the creator of one of the hottest new meme accounts, @JordanJamming. If you've ever wondered what it's like to build on a pop culture moment and run your own meme account, you have to tune in to this episode! Jared shares how he got the idea for the meme, how he's built a following, and some of the opportunities that have come his way.
22:06
June 2, 2020
Beyoncé's Loyal Tribe and Unbreakable Brand w/ Kimberly Gordon
Beyoncé is a force of incredible branding. In fact, she's built such a strong brand, that the queen hardly has to do any branding anymore. Her loyal tribe, the #BeyHive, does all of her marketing for her. For this episode, I chatted with my resident Beyoncé superfan, Kimberly Gordon, to talk about what we can learn from the brand and empire Beyoncé has built throughout her career.  We touch on subjects like: Building a tribe Standing for a brand purpose Brand voice  Handling controversy and crises Tune in to hear us dish about what we can learn from Queen Bey!  Follow Kimberly on Twitter at @ksolarz
45:17
May 25, 2020
This Storytelling Strategy Explains Why "All Too Well" is Taylor Swift's Best Song
During a performance for NPR’s Tiny Desk Concert series last year, Taylor Swift addressed something I’ve known for quite some time: her best song is “All Too Well.” Several media outlets have ranked Taylor’s songs over the years, and “All Too Well” is almost always at #1.  And this is not an unpopular opinion. Every Swiftie knows that “All Too Well” is an absolute masterpiece.  As someone who has always been in awe of Taylor’s writing, I wanted to analyze what makes “All Too Well” her best work. She has over 150 songs in her catalogue, so what’s different about this one? Listen hear to find out!
12:49
May 14, 2020
Songwriting & Brand Storytelling: What Marketers Can Learn from NBC's Songland
In this episode, I had the chance to chat with Wes Gay, about a show we both love: Songland.  If you’re unfamiliar with Songland, it’s a songwriting competition where four unknown songwriters present their original songs to superstar artists. The artist then chooses three of the songwriters to move on to the next round, where they work with professional songwriters to tweak and improve their songs based on their expertise. Then, the artist picks his or her favorite, and turns it into one of their singles. We often forget that more often than not, songs are STORIES! Here's how your favorite songs can inspire your own marketing and content. 
53:05
May 7, 2020
Celebrity Fashion Statements that are Part of Their Brand Identity
Personal branding doesn't have to be complicated. Sometimes it's just in what you wear! Here are some fashion statements that have become signature identifiers for these celebrities.  Transcript: www.briannefleming.com Join the Making the Brand Groupies Facebook Group!
09:32
April 23, 2020
OMG! Janice from Friends is a Personal Branding Muse
It's no secret that Janice from Friends wasn't everyone's favorite person to be around, but she certainly was a fan favorite!  From her nasally voice, to her unpleasant cackle, and signature catchphrase (OH. MY. GOD), Janice was always unapolegetically herself.  Here are some things about Janice that make her a shining example of how to build a personal brand. Transcript: www.briannefleming.com Join the Making the Brand Groupies Facebook Group!
07:48
April 16, 2020
How Boy Meets World Will Help Your Brand Stay On-Message
I’m pretty sure anyone growing up in the '90s adored the sitcom, Boy Meets World. The show was such a hit that it was later rebooted in 2014 on Disney with Girl Meets World. In this episode, I'm talking with my friend and fellow copywriter, Terry Schilling, about what content creators can learn from Boy Meets World. He shares helpful advice on how to build a strong brand foundation, leverage nostalgia, and write stronger content that is always on-brand.  Follow Terry online at www.terryschillingwrites.com  Instagram: @terry_schilling Twitter: @tschill86  Join the Making the Brand Groupies Facebook Group!
37:43
April 1, 2020
Jessica Simpson's Brilliant Tips to Build Your Online Presence
In the marketing and social media field, we always hear the term “authenticity.” This speaks to presenting your true self with your audience, rather than portraying a facade. Jessica Simpson exemplifies authenticity in her new memoir, Open Book. She lets herself be vulnerable and bravely puts everything out there. No topic is too personal or humiliating to address. Whether you simply want to improve your mental health or find the courage to share more of who you are online, there are many takeaways inspired by Jessica Simpson and Open Book.  Join the Making the Brand Groupies Facebook Group!
11:48
March 19, 2020
Aviation Gin's Pop Culture Mastery w/ Adrian Molina & Dr. Karen Freberg
Ryan Reynolds is certainly a successful fixture in popular culture. You may love him for his movies, his looks, or his charm, but I love him for something more: his creative genius. In February 2018, Ryan Reynolds acquired a stake in the liquor brand, Aviation American Gin. Along with a small but mighty marketing team, he has helped take the company to new heights with some of the most clever marketing campaigns we’ve seen in a long time. Who could forget their incredibly swift move when they hired the infamous Peloton wife for a commercial? But the brilliant marketing hasn’t stopped there. Fast Company named the Aviation Gin one of the most innovative brands of 2020, in large part to their quick responses to pop culture moments. On the latest episode of the Making the Brand podcast, I had the pleasure of chatting with Adrian Molina, the senior brand manager behind Aviation Gin, and social media expert and professor, Dr. Karen Freberg. It turns out that other companies should be taking notes on what Aviation Gin is doing. Pour yourself a negroni (Ryan’s favorite drink!) and listen in to hear the method to their madness. Follow!  @aviationgin @kfreberg @theadrianmolina @brianne2k Not like he needs the followers but, @vancityreynolds www.briannefleming.com
01:04:40
March 14, 2020
6 Reasons to Leverage Pop Culture in Your Marketing
I don’t advise brands to brush up on popular culture or trending topics just because it’s fun to chime in with a cheeky meme, remark about celebrity news, or contribute to a viral dance challenge. I do it because this approach is one of your strongest marketing strategies. In this episode, I break down the benefits of incorporating popular culture into your social media content and share lots of examples! Show notes: https://briannefleming.com/pop-culture-and-social-media/ Join the Making the Brand Groupies Facebook Group!
14:23
February 29, 2020
6 Steps to Create Brand Superfans
Fangirls aren't just for boy bands. Nope, BRANDS need them too. Cultivating your audience to become passionate superfans will grow your company faster than chasing down leads. Here are six steps to turn ordinary customers into passionate groupies. Read more on BrianneFleming.com Join the Making the Brand Groupies Facebook Group!
09:37
February 5, 2020
Just Dance: What Makes TikTok Tick
If you didn’t make up dances with your friends, did you even have a childhood? Well, kids these days are making dances, posting them on TikTok and becoming viral sensations. But why? Is it really that simple? In this episode, we break down why TikTok is such a huge success and what makes it different than every other social media platform we've known to date. Join the Making the Brand Groupies Facebook Group!
11:03
January 17, 2020
Every Social Media Platform Explained as a Friends Character
Social media encompasses several different platforms that we all know and love, but for your strategy to succeed, you can’t treat them all the same.  From Facebook to Instagram, Twitter to YouTube, and LinkedIn to now TikTok, each channel has their own considerations when it comes to content, voice, and audience expectations.  To explain the need-to-knows for these social media channels a little further, I thought I’d get a little help from my Friends. Rachel, Phoebe, Monica, Chandler, Ross, and Joey. Download your free brand voice word bank here! Join the Making the Brand Groupies Facebook Group
14:11
January 10, 2020
This Christmas Card Trend Can Help Your Marketing
Just when you thought you were in full-on Christmas vacation mode, I’m reminding you that marketing lessons are always around us. It turns out there’s even a takeaway from the Christmas cards adorning your refrigerator. In this episode, we discuss break down the Christmas card trend and why it's effective. You can apply the same learnings to your marketing message. See full post: www.briannefleming.com  Join the Making the Brand Groupies Facebook Group!
12:31
December 24, 2019
Why Instagram Boomerangs are the Worst
It seems like I can’t go a Sunday morning without seeing a Boomerang of clinking mimosas on Instagram. As much as I love mimosas, this bothers me.  Look, I’m not here to rain on anyone's parade — if you’re on social media to have fun and cheers to living your best life, I support that. But if you are a person or brand that actually wants to be compelling, Boomerangs aren’t doing you any favors. Here's why Boomerangs are failing your audience, plus what to post instead. www.briannefleming.com 
09:38
December 22, 2019
The Small Business Instagram Lesson Inspired by You've Got Mail
I consider this a public service announcement!  Every time I see another small business in my community shut its doors, I think about the 1998 modern classic, You’ve Got Mail. Remember when Meg Ryan's character, Kathleen Kelly, was forced to close The Shop Around the Corner because of corporate takeover? Well, Instagram wasn't around in 1998 and small business owners have the power of Instagram to reach potential customers. But many brands are doing it wrong! Take a listen for some amazing tips small businesses can apply to grow on Instagram. Join the Making the Brand Groupies Facebook Group!
12:32
December 18, 2019
How to Market Yourself Like Elle Woods
I admit, Elle Woods is probably not the most scholastic example of a successful person. For starters, she’s a fictional character, but it turns out there is a lot we can apply from her story in Legally Blonde. The entire premise of Legally Blonde is rooted in goal setting and proving yourself, despite doubt or lack of experience. If you’re trying to advance in your company, position yourself as a thought leader, start a business, land a new job, or even change careers, listen to this episode for five things you can learn from Elle Woods. www.briannefleming.com Instagram: @brianne2k Twitter: @brianne2k Join the Making the Brand Groupies Facebook Group!
07:30
November 6, 2019
The Science Behind Red Bottom Shoes
Ariana Grande said it first... happiness is the same price as red bottoms. In these lyrics, she is of course referring to Christian Louboutin luxury shoes. At $800 and up, why are these heels such a cultural phenomenon? It's not because people like the color red. It turns out, there's a scientific reason that the rich and famous, and everyone in between, is obsessed red bottoms. In this episode, I break down Jonah Berger's STEPPS framework which explains it all.  www.briannefleming.com @brianne2k  Join the Making the Brand Groupies Facebook Group!
07:36
October 30, 2019
What Bloggers Can Learn from Carrie Bradshaw
Before there were bloggers, there was Carrie Bradshaw and her column in the fictitious publication, The New York Star. I like to think that Carrie’s character on Sex and the City paved the way for women to be unapologetically themselves and write about how they see the world. I sat down with my good friend Gina to discuss Carrie and Sex and the City’s influence on marketing, blogging, and social media. By the end of this episode, I hope you're inspired to start your own blog! www.briannefleming.com Join the Making the Brand Groupies Facebook Group!
32:08
October 15, 2019
DWTS & Your Personal Brand
If you think Dancing With the Stars is for washed up celebrities, you're wrong. It turns out there's a huge lesson we can learn about personal branding from the brave contestants who appear on the show.  www.briannefleming.com @brianne2k
14:06
October 11, 2019
Pumpkin Spice Up Your Life
Contrary to popular belief, there's nothing basic about the pumpkin spice latte. In fact, it is the most successful seasonal drink of ALL TIME!  In this episode, we discuss the pumpkin phenomenon and how brands can create a frenzy of their own.  Join the Making the Brand Groupies Facebook Group!
14:06
October 6, 2019
NBC's This Is Us & Storytelling
Grab a box of tissues! If you're a fan of NBC's This Is Us, you're going to want to hear how you can take these pointers from the show to upgrade your brand's storytelling. This episode also features tips from the book called Stories That Stick by Kindra Hall.  Join the Making the Brand Groupies Facebook Group!
08:11
October 3, 2019
This BSB Song is Actually About Marketing
It seems as if there is a song to overcome every personal obstacle — a breakup, low self-esteem, a tough workout, or even the loss of a loved one. There is inspiration in lyrics everywhere you turn. But sometimes, songs can even help us navigate challenges in the workplace. At first listen, you might think “As Long As You Love Me” by the Backstreet Boys is about a romantic relationship, but if you listen closely, you’ll learn that it actually offers advice about your marketing strategy. Take a listen to hear the advice for yourself.  Join the Making the Brand Groupies Facebook Group!
05:30
October 2, 2019
Phoebe Buffay Says You Need an Email List
Perhaps Phoebe Buffay is the most enterprising character in Friends. With an unconventional education background, Phoebe worked some odd jobs in her career. Before becoming a masseuse, she mugged people on the street. She also had brief stints as a telemarketer, Monica’s waitress and catering partner, and an extra on the set of Days of Our Lives. But Phoebe’s true passion is her music, and although she never reached superstar status, she still understood the importance of marketing herself.  In this episode, we go over why your email list is your biggest marketing asset, yes, even in the age of social media.  Join the Making the Brand Groupies Facebook Group!
11:59
October 1, 2019
Brands Are Taking DNA Tests Thanks to Lizzo
Lizzo's single, "Truth Hurts", has been #1 on the Billboard charts for five weeks straight! It turns out, brands are getting in on the action. In this episode, hear how companies like Walmart, Target, and Delta Airlines are capitalizing on Lizzo's cultural relevance and singing along on Twitter.  www.briannefleming.com @brianne2k Join the Making the Brand Groupies Facebook Group!
10:38
October 1, 2019
Introduction: Meet Brianne + What to Expect on the Show!
Twenty years ago, I was a young teeny bopper reading all the teen magazines I could get my hands on: Tiger Beat, J-14, Bop. My fascination with 90s and early 2000s pop culture inspired more than just my childhood crushes -- it led me to pursue a career in marketing. On this episode,  meet your fellow fangirl, Brianne Fleming, and hear about the marketing lessons I'll share on this podcast. Every  takeaway will be wrapped up in a memorable pop culture reference, past or present. Follow me at www.briannefleming.com @brianne2k
05:21
October 1, 2019