Making the Brand | Marketing with a Pop Culture Twist

Making the Brand | Marketing with a Pop Culture Twist

By Brianne Fleming
If you look hard enough, there are marketing lessons everywhere in pop culture. From music, to TV, sports, and movies, brands can identify ways to appeal to their audiences by understanding more about what they love -- what's popular in culture. If musicians, athletes, and actors can build loyal followings, brands can follow suit.

Join your podcast host, Brianne Fleming, to chat about pop culture trends (past and present!) that will inform your marketing strategy and help you build your own audience of adoring fans.
Where to listen
Apple Podcasts Logo
Google Podcasts Logo
Spotify Logo
Stitcher Logo
Currently playing episode

Songwriting & Brand Storytelling: What Marketers Can Learn from NBC's Songland

Making the Brand | Marketing with a Pop Culture Twist

Go to next audioGo to next audio
Go to prev audioGo to prev audio
1x
Is Michael Jordan the Meme King?
The ESPN documentary, The Last Dance, came at a time when the world craved sports. And with it's premiere came tons of memes to circulate on social media!  In this episode, I chatted with Jared Gaon, the creator of one of the hottest new meme accounts, @JordanJamming. If you've ever wondered what it's like to build on a pop culture moment and run your own meme account, you have to tune in to this episode! Jared shares how he got the idea for the meme, how he's built a following, and some of the opportunities that have come his way.
21:37
June 2, 2020
Beyoncé's Loyal Tribe and Unbreakable Brand
Beyoncé is a force of incredible branding. In fact, she's built such a strong brand, that the queen hardly has to do any branding anymore. Her loyal tribe, the #BeyHive, does all of her marketing for her. For this episode, I chatted with my resident Beyoncé superfan, Kimberly Gordon, to talk about what we can learn from the brand and empire Beyoncé has built throughout her career.  We touch on subjects like: Building a tribe Standing for a brand purpose Brand voice  Handling controversy and crises Tune in to hear us dish about what we can learn from Queen Bey!  Follow Kimberly on Twitter at @ksolarz
45:16
May 25, 2020
This Storytelling Strategy Explains Why "All Too Well" is Taylor Swift's Best Song
During a performance for NPR’s Tiny Desk Concert series last year, Taylor Swift addressed something I’ve known for quite some time: her best song is “All Too Well.” Several media outlets have ranked Taylor’s songs over the years, and “All Too Well” is almost always at #1.  And this is not an unpopular opinion. Every Swiftie knows that “All Too Well” is an absolute masterpiece.  As someone who has always been in awe of Taylor’s writing, I wanted to analyze what makes “All Too Well” her best work. She has over 150 songs in her catalogue, so what’s different about this one? Listen hear to find out!
12:49
May 14, 2020
Songwriting & Brand Storytelling: What Marketers Can Learn from NBC's Songland
In this episode, I had the chance to chat with Wes Gay, about a show we both love: Songland.  If you’re unfamiliar with Songland, it’s a songwriting competition where four unknown songwriters present their original songs to superstar artists. The artist then chooses three of the songwriters to move on to the next round, where they work with professional songwriters to tweak and improve their songs based on their expertise. Then, the artist picks his or her favorite, and turns it into one of their singles. We often forget that more often than not, songs are STORIES! Here's how your favorite songs can inspire your own marketing and content. 
53:04
May 7, 2020
Celebrity Fashion Statements that are Part of Their Brand Identity
Personal branding doesn't have to be complicated. Sometimes it's just in what you wear! Here are some fashion statements that have become signature identifiers for these celebrities.  Transcript: www.briannefleming.com Join the Making the Brand Groupies Facebook Group!
09:32
April 23, 2020
OMG! Janice from Friends is a Personal Branding Muse
It's no secret that Janice from Friends wasn't everyone's favorite person to be around, but she certainly was a fan favorite!  From her nasally voice, to her unpleasant cackle, and signature catchphrase (OH. MY. GOD), Janice was always unapolegetically herself.  Here are some things about Janice that make her a shining example of how to build a personal brand. Transcript: www.briannefleming.com Join the Making the Brand Groupies Facebook Group!
07:48
April 16, 2020
How Boy Meets World Will Help Your Brand Stay On-Message
I’m pretty sure anyone growing up in the '90s adored the sitcom, Boy Meets World. The show was such a hit that it was later rebooted in 2014 on Disney with Girl Meets World. In this episode, I'm talking with my friend and fellow copywriter, Terry Schilling, about what content creators can learn from Boy Meets World. He shares helpful advice on how to build a strong brand foundation, leverage nostalgia, and write stronger content that is always on-brand.  Follow Terry online at www.terryschillingwrites.com  Instagram: @terry_schilling Twitter: @tschill86  Join the Making the Brand Groupies Facebook Group!
37:43
April 1, 2020
Jessica Simpson's Brilliant Tips to Build Your Online Presence
In the marketing and social media field, we always hear the term “authenticity.” This speaks to presenting your true self with your audience, rather than portraying a facade. Jessica Simpson exemplifies authenticity in her new memoir, Open Book. She lets herself be vulnerable and bravely puts everything out there. No topic is too personal or humiliating to address. Whether you simply want to improve your mental health or find the courage to share more of who you are online, there are many takeaways inspired by Jessica Simpson and Open Book.  Join the Making the Brand Groupies Facebook Group!
11:48
March 19, 2020
Aviation Gin's Pop Culture Mastery
Ryan Reynolds is certainly a successful fixture in popular culture. You may love him for his movies, his looks, or his charm, but I love him for something more: his creative genius. In February 2018, Ryan Reynolds acquired a stake in the liquor brand, Aviation American Gin. Along with a small but mighty marketing team, he has helped take the company to new heights with some of the most clever marketing campaigns we’ve seen in a long time. Who could forget their incredibly swift move when they hired the infamous Peloton wife for a commercial? But the brilliant marketing hasn’t stopped there. Fast Company named the Aviation Gin one of the most innovative brands of 2020, in large part to their quick responses to pop culture moments. On the latest episode of the Making the Brand podcast, I had the pleasure of chatting with Adrian Molina, the senior brand manager behind Aviation Gin, and social media expert and professor, Dr. Karen Freberg. It turns out that other companies should be taking notes on what Aviation Gin is doing. Pour yourself a negroni (Ryan’s favorite drink!) and listen in to hear the method to their madness. Follow!  @aviationgin @kfreberg @theadrianmolina @brianne2k Not like he needs the followers but, @vancityreynolds www.briannefleming.com
1:04:39
March 14, 2020
6 Reasons to Leverage Pop Culture in Your Marketing
I don’t advise brands to brush up on popular culture or trending topics just because it’s fun to chime in with a cheeky meme, remark about celebrity news, or contribute to a viral dance challenge. I do it because this approach is one of your strongest marketing strategies. In this episode, I break down the benefits of incorporating popular culture into your social media content and share lots of examples! Show notes: https://briannefleming.com/pop-culture-and-social-media/ Join the Making the Brand Groupies Facebook Group!
14:22
February 29, 2020
6 Steps to Create Brand Superfans
Fangirls aren't just for boy bands. Nope, BRANDS need them too. Cultivating your audience to become passionate superfans will grow your company faster than chasing down leads. Here are six steps to turn ordinary customers into passionate groupies. Read more on BrianneFleming.com Join the Making the Brand Groupies Facebook Group!
09:36
February 5, 2020
Just Dance: What Makes TikTok Tick
If you didn’t make up dances with your friends, did you even have a childhood? Well, kids these days are making dances, posting them on TikTok and becoming viral sensations. But why? Is it really that simple? In this episode, we break down why TikTok is such a huge success and what makes it different than every other social media platform we've known to date. Join the Making the Brand Groupies Facebook Group!
11:03
January 17, 2020
Every Social Media Platform Explained as a Friends Character
Social media encompasses several different platforms that we all know and love, but for your strategy to succeed, you can’t treat them all the same.  From Facebook to Instagram, Twitter to YouTube, and LinkedIn to now TikTok, each channel has their own considerations when it comes to content, voice, and audience expectations.  To explain the need-to-knows for these social media channels a little further, I thought I’d get a little help from my Friends. Rachel, Phoebe, Monica, Chandler, Ross, and Joey. Download your free brand voice word bank here! Join the Making the Brand Groupies Facebook Group
14:10
January 10, 2020
This Christmas Card Trend Can Help Your Marketing
Just when you thought you were in full-on Christmas vacation mode, I’m reminding you that marketing lessons are always around us. It turns out there’s even a takeaway from the Christmas cards adorning your refrigerator. In this episode, we discuss break down the Christmas card trend and why it's effective. You can apply the same learnings to your marketing message. See full post: www.briannefleming.com  Join the Making the Brand Groupies Facebook Group!
12:31
December 24, 2019
Why Instagram Boomerangs are the Worst
It seems like I can’t go a Sunday morning without seeing a Boomerang of clinking mimosas on Instagram. As much as I love mimosas, this bothers me.  Look, I’m not here to rain on anyone's parade — if you’re on social media to have fun and cheers to living your best life, I support that. But if you are a person or brand that actually wants to be compelling, Boomerangs aren’t doing you any favors. Here's why Boomerangs are failing your audience, plus what to post instead. www.briannefleming.com 
09:38
December 22, 2019
The Small Business Instagram Lesson Inspired by You've Got Mail
I consider this a public service announcement!  Every time I see another small business in my community shut its doors, I think about the 1998 modern classic, You’ve Got Mail. Remember when Meg Ryan's character, Kathleen Kelly, was forced to close The Shop Around the Corner because of corporate takeover? Well, Instagram wasn't around in 1998 and small business owners have the power of Instagram to reach potential customers. But many brands are doing it wrong! Take a listen for some amazing tips small businesses can apply to grow on Instagram. Join the Making the Brand Groupies Facebook Group!
12:32
December 18, 2019
How to Market Yourself Like Elle Woods
I admit, Elle Woods is probably not the most scholastic example of a successful person. For starters, she’s a fictional character, but it turns out there is a lot we can apply from her story in Legally Blonde. The entire premise of Legally Blonde is rooted in goal setting and proving yourself, despite doubt or lack of experience. If you’re trying to advance in your company, position yourself as a thought leader, start a business, land a new job, or even change careers, listen to this episode for five things you can learn from Elle Woods. www.briannefleming.com Instagram: @brianne2k Twitter: @brianne2k Join the Making the Brand Groupies Facebook Group!
07:30
November 6, 2019
The Science Behind Red Bottom Shoes
Ariana Grande said it first... happiness is the same price as red bottoms. In these lyrics, she is of course referring to Christian Louboutin luxury shoes. At $800 and up, why are these heels such a cultural phenomenon? It's not because people like the color red. It turns out, there's a scientific reason that the rich and famous, and everyone in between, is obsessed red bottoms. In this episode, I break down Jonah Berger's STEPPS framework which explains it all.  www.briannefleming.com @brianne2k  Join the Making the Brand Groupies Facebook Group!
07:35
October 30, 2019
What Bloggers Can Learn from Carrie Bradshaw
Before there were bloggers, there was Carrie Bradshaw and her column in the fictitious publication, The New York Star. I like to think that Carrie’s character on Sex and the City paved the way for women to be unapologetically themselves and write about how they see the world. I sat down with my good friend Gina to discuss Carrie and Sex and the City’s influence on marketing, blogging, and social media. By the end of this episode, I hope you're inspired to start your own blog! www.briannefleming.com Join the Making the Brand Groupies Facebook Group!
32:07
October 15, 2019
DWTS & Your Personal Brand
If you think Dancing With the Stars is for washed up celebrities, you're wrong. It turns out there's a huge lesson we can learn about personal branding from the brave contestants who appear on the show.  www.briannefleming.com @brianne2k
14:06
October 11, 2019
Pumpkin Spice Up Your Life
Contrary to popular belief, there's nothing basic about the pumpkin spice latte. In fact, it is the most successful seasonal drink of ALL TIME!  In this episode, we discuss the pumpkin phenomenon and how brands can create a frenzy of their own.  Join the Making the Brand Groupies Facebook Group!
14:06
October 6, 2019
NBC's This Is Us & Storytelling
Grab a box of tissues! If you're a fan of NBC's This Is Us, you're going to want to hear how you can take these pointers from the show to upgrade your brand's storytelling. This episode also features tips from the book called Stories That Stick by Kindra Hall.  Join the Making the Brand Groupies Facebook Group!
08:10
October 3, 2019
This BSB Song is Actually About Marketing
It seems as if there is a song to overcome every personal obstacle — a breakup, low self-esteem, a tough workout, or even the loss of a loved one. There is inspiration in lyrics everywhere you turn. But sometimes, songs can even help us navigate challenges in the workplace. At first listen, you might think “As Long As You Love Me” by the Backstreet Boys is about a romantic relationship, but if you listen closely, you’ll learn that it actually offers advice about your marketing strategy. Take a listen to hear the advice for yourself.  Join the Making the Brand Groupies Facebook Group!
05:30
October 2, 2019
Phoebe Buffay Says You Need an Email List
Perhaps Phoebe Buffay is the most enterprising character in Friends. With an unconventional education background, Phoebe worked some odd jobs in her career. Before becoming a masseuse, she mugged people on the street. She also had brief stints as a telemarketer, Monica’s waitress and catering partner, and an extra on the set of Days of Our Lives. But Phoebe’s true passion is her music, and although she never reached superstar status, she still understood the importance of marketing herself.  In this episode, we go over why your email list is your biggest marketing asset, yes, even in the age of social media.  Join the Making the Brand Groupies Facebook Group!
11:58
October 1, 2019
Brands Are Taking DNA Tests Thanks to Lizzo
Lizzo's single, "Truth Hurts", has been #1 on the Billboard charts for five weeks straight! It turns out, brands are getting in on the action. In this episode, hear how companies like Walmart, Target, and Delta Airlines are capitalizing on Lizzo's cultural relevance and singing along on Twitter.  www.briannefleming.com @brianne2k Join the Making the Brand Groupies Facebook Group!
10:38
October 1, 2019
Introduction: Meet Brianne + What to Expect on the Show!
Twenty years ago, I was a young teeny bopper reading all the teen magazines I could get my hands on: Tiger Beat, J-14, Bop. My fascination with 90s and early 2000s pop culture inspired more than just my childhood crushes -- it led me to pursue a career in marketing. On this episode,  meet your fellow fangirl, Brianne Fleming, and hear about the marketing lessons I'll share on this podcast. Every  takeaway will be wrapped up in a memorable pop culture reference, past or present. Follow me at www.briannefleming.com @brianne2k
05:21
October 1, 2019