We've all heard of Davido (if you haven't, go stream his newest album A Good Time now) but very few of us know the behind the scenes of his rise. Here, we speak with the architect behind many of David's moves, his manager Asa Asika.

Asa has been in the entertainment industry since his teens and has been behind some of the biggest movements in Nigerian music. This episode gives insight into his career, his journey, and the industry as a whole. Whether you're aspiring to work in the music industry, gain insight into the inner-workings of Nigerian pop culture, or you're just curious to hear about how dope people do dope things - this episode is for you.

Some things we discuss:

What the issue with David's Sony deal was and how it was fixed.

How David has grown his career globally while staying true to his sound.

How Asa structures sponsorship deals for his artists.

Does Nigeria really have a music industry?

Why major labels such as Warner and Universal struggle in Nigeria.

Why making real money in the Nigerian music industry is tough.

Advice to aspiring artists.

How upcoming artist can help themselves.

Playing the long game in the music industry.

Nigeria and how to navigate the country.

Asa's two biggest points for people who want to work in the music business.

Valuing yourself.

The importance of being authentic.

Why your circle matters.

Who got next.

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1. Asa Asika - Davido's Manager "If you don't value yourself, you always get shortchanged"

Brick by BrickBy WonderlandNov 21, 2019