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BrightGen Media Podcast

BrightGen Media Podcast

By BrightGen

BrightGen interviews leaders within the media industry about their challenges and success stories.
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Currently playing episode

Sustainability and Getting to Net Zero Carbon with Vicky Nisbet - Bonus Episode

BrightGen Media PodcastJan 27, 2022

00:00
08:14
How to Think About Data, with Ian Thomas - Episode 5

How to Think About Data, with Ian Thomas - Episode 5

In Episode 5 of the BrightGen Media Podcast, we speak to Ian Thomas, Credera’s Chief Data Officer.

Ian offers our media & publishing audience new insights into the world of data, drawing from his years of experience in this field. Listen in to get inspiration for your data strategy, with the most up-to-date insights into data privacy and first-party data.

About BrightGen

BrightGen is a leading Salesforce partner with experts across industry and Salesforce products. They have a particularly strong customer base in the media industry, having served in this space for over ten years. Their customers include Conde Nast, the Guardian, Elsevier and Immediate Media. Find out more: www.brightgen.com

About Credera

Credera (credera.com) is a global, boutique consulting firm focused on strategy, innovation, data, and technology. As a part of Omnicom Precision Marketing Group, its more than 1,000 consultants across the globe partner together with clients ranging from Fortune 500 companies to emerging industry leaders from strategy to execution to create tangible business results. Credera's deep business acumen and technical expertise, combined with a deep dedication to building trusted relationships, unlocks extraordinary business performance for its clients. The firm's mission is to make an extraordinary impact on our clients, people, and communities.

About Omnicom Precision Marketing Group

Omnicom Precision Marketing Group aligns Omnicom's global digital, data and CRM capabilities to deliver precisely targeted and meaningful customer experiences at scale. Using its universal framework of connected data, connected intelligence and connected experiences, OPMG provides services that include data-driven product / service design, technology strategy and implementation, CRM / loyalty strategy and activation, econometric and attribution modelling, technical and business consulting and digital experience design and development. At the core of delivering these services is Omni, an advanced technology platform that combines a powerful cultural insights engine with massively scaled data insights from first-, second- and third-party sources, including several proprietary Omnicom data partnerships. Omnicom Precision Marketing Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.

About Omnicom Group

Omnicom Group Inc. (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 70 countries.

Jul 04, 202236:31
Craving human contact: the future of face-to-face events in the media industry - with Vicky Nisbet

Craving human contact: the future of face-to-face events in the media industry - with Vicky Nisbet

In Episode 4 of the BrightGen Media Podcast, Jana speaks again to Vicky Nisbet, Senior Area Vice President for Comms, Media & Technology at Salesforce UK - this time about live events in a post-pandemic world.

They discuss the B2B events industry, live conferences, digital experiences and the future of events.

About BrightGen

BrightGen is a leading Salesforce partner with experts across industry and Salesforce products. They have a particularly strong customer base in the media industry, having served in this space for over ten years. Their customers include Conde Nast, the Guardian, Elsevier and Immediate Media. Find out more: www.brightgen.com

About Salesforce

Salesforce is a customer relationship management solution that brings companies and customers together. It's one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer.

Salesforce brings companies and customers together. Deliver the personalised experiences your customers expect by using the integrated CRM platform, Salesforce Customer 360. It provides powerful, connected products for improving your marketing, sales, commerce, service, IT, and more.

Salesforce’s core values help make it a platform for change. Ever since Salesforce started operating out of a small San Francisco apartment in 1999, they’ve believed that doing well as a company means doing good in the world. That's why they’ve committed their time, equity, and products to improving education, equality, and the environment for everyone.

Apr 22, 202217:23
Sustainability and Getting to Net Zero Carbon with Vicky Nisbet - Bonus Episode

Sustainability and Getting to Net Zero Carbon with Vicky Nisbet - Bonus Episode

In this short bonus episode of the BrightGen Media Podcast, we went back to Vicky Nisbet, industry leader in the UK for Comms, Media, Sports & Gaming at Salesforce, to ask about Salesforce’s view on sustainability.

Vicky shared why this is such a priority for Salesforce right now, and how Salesforce is helping companies to become more sustainable.

Jan 27, 202208:14
Digital Transformation, Data Strategy & AI in the Media Industry, with Vicky Nisbet - Episode 3

Digital Transformation, Data Strategy & AI in the Media Industry, with Vicky Nisbet - Episode 3

Listen to Episode 3 in the BrightGen Media Podcast series! Recorded in December 2021, Jana Hlistova of BrightGen interviews Vicky Nisbet, industry leader in the UK for Comms, Media, Sports & Gaming within Salesforce.
Vicky openly shares her career story with Jana and how she got to where she is today at Salesforce. She offers insights into customer trends she’s seeing and examples of how Salesforce customers are using the most advanced technology to power their media companies.

About BrightGen

BrightGen is a leading Salesforce partner with experts across industry and Salesforce products. They have a particularly strong customer base in the media industry, having served in this space for over ten years. Their customers include Conde Nast, the Guardian, Elsevier and Immediate Media. Find out more: www.brightgen.com

About Salesforce

Salesforce is a customer relationship management solution that brings companies and customers together. It's one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer.

Salesforce brings companies and customers together. Deliver the personalised experiences your customers expect by using the integrated CRM platform, Salesforce Customer 360. It provides powerful, connected products for improving your marketing, sales, commerce, service, IT, and more.

Salesforce’s core values help make it a platform for change. Ever since Salesforce started operating out of a small San Francisco apartment in 1999, they’ve believed that doing well as a company means doing good in the world. That's why they’ve committed their time, equity, and products to improving education, equality, and the environment for everyone. For more information about Salesforce visit: www.salesforce.com.

Jan 06, 202236:11
Building a Luxury Lifestyle Publishing Business with Drew Broomhall - Episode 2
Nov 23, 202146:58
Innovation, Digital Ad Sales and the Future of Media with Duncan Tickell - Episode 1
Oct 13, 202134:16