SMALL BUSINESS BY THE BAY PODCAST
By Bryce Root
SMALL BUSINESS BY THE BAY PODCASTJul 28, 2020
TOURISM MARKETING TIP + REACH TOURISM DESTINATION VISITORS + LIABILITIES OF RE-OPENING + CASH FLOW
If your business relies on tourism to survive, this episode is for you as we center in on our top tip for any tourist-based business, how you can use Facebook and Instagram ads to reach those same visitors for $1/day. Plus our event pick is coming up in a week on the legalities of re-opening your business, and if your sales ebb and flow with tourist traffic, our interview with Larry Hebert and the cash flow tool he built, is a must listen segment.
Be sure to visit BryceRoot.com/vlogs to access all the details and downloads from this episode, plus the podcast version for those of you on the go. If you found value in this video, be sure to subscribe and tap the bell to be notified when we release our latest videos...thanks for watching, here are the time stamps to find your topic of choice:
Time Stamps
0:40 TOURISM MARKETING TIP
1:47 ADVERTISE TO TOURIST DESTINATION VISITORS
4:36 LIABILITIES OF RE-OPENING
5:04 LARRY HEBERT'S CASH FLOW TOOL + ADVICE
If you enjoyed the podcast, visit BryceRoot.com to sign up for our e-newsletter and be notified everytime a new resource is launched.
Find Bryce Online:
And be sure to check out our sponsor, your local Small Business Development Center that provides 100% free, in-depth business advice to help your business start, grow and prosper. norcalsbdc.org + santacruzsbdc.org
#1 TOURISM MARKETING TIP + REACH TOURIST DESTINATION VISITORS FOR $1/DAY + LIABILITIES OF RE-OPENING + USER-FRIENDLY CASH FLOW TOOL
If your business relies on tourism to survive, this episode is for you as we center in on our top tip for any tourist-based business, how you can use Facebook and Instagram ads to reach those same visitors for $1/day. Plus our event pick is coming up in a week on the legalities of re-opening your business, and if your sales ebb and flow with tourist traffic, our interview with Larry Hebert and the cash flow tool he built, is a must watch segment.
Be sure to visit BryceRoot.com/vlogs to access all the details and downloads from this episode...thanks for listening, here are the time stamps to find your topic of choice:
Time Stamps
- 0:40 TOURISM MARKETING TIP
- 1:47 ADVERTISE TO TOURIST DESTINATION VISITORS
- 4:36 LIABILITIES OF RE-OPENING
- 5:04 LARRY HEBERT'S CASH FLOW TOOL + ADVICE
If you enjoyed the video, visit BryceRoot.com to sign up for our e-newsletter and be notified everytime a new resource is launched.
Find Bryce Online
And be sure to check out our sponsor, your local Small Business Development Center that provides 100% free, in-depth business advice to help your business start, grow and prosper. http://www.norcalsbdc.org + http://www.santacruzsbdc.org
EIDL FINE PRINT + CRISIS MANAGEMENT + SF RENT REALITY + FREE E-COMMERCE WEBSITES + INSTA VIDEO TIP + KEEP YOUR CASH
Welcome to the July 13th, 2020 episode of Small Business-by-the-Bay! In this episode, we curate and share a lot of topics so you can stay on top of the latest news, resources, trends and events that you need to know about. In this episode, we get to meet Rory Cox from @yubalance who gives a real look at San Francisco small business and the rent issues everyone is experiencing. PLUS, we cover: EIDL FINE PRINT + CRISIS MANAGEMENT + SF RENT REALITY + FREE E-COMMERCE WEBSITES + INSTA VIDEO TIP + KEEP YOUR CASH.
Time Stamps
:35 EIDL FINE PRINT
1:45 CRISIS MANAGEMENT 101
4:40 SF RENT REALITY
8:27 INSTA VIDEO TIP
10:41 FREE E-COMMERCE SITES
11:11 KEEP YOUR CASH
To watch it and access all the links at BryceRoot.com/vlogs.
We created our various vlog series to help business owners like you not reinvent the wheel and to make marketing easy, so be sure to explore all the ways to find Bryce Root.
Find Bryce Online
youtube.com/rootgroupmarketing1
instagram.com/rootgroupmktg
facebook.com/rootgroupmktg
linkedin.com/in/bryceroot
And be sure to check out our sponsor, your local Small Business Development Center that provides 100% free, in-depth business advice to help your business start, grow and prosper.
COLLABORATIONS 101 + COVID RENT RELIEF? + SMALL BUSINESS OWNER INTERVIEW + TECH TIP + EVENT PICKS
In this July 3, 2020 edition of Small Business-by-the-Bay, we're in Burlingame, California to cover the latest topics that are meant to help you navigate Covid-19. We cover how to jump into your first collab, a resource to help with rent relief and lease re-negotiation, what it's really like for SF Peninsula small businesses, our tech tip involving Google My Business messaging, as well as two webinars you need to jump on this week!
Time Stamps:
0:59 Collaborations 101
2:10 Rent Relief and Rent Negotiation Help
3:06 Business Owner Interview
5:30 Google My Business Messaging Tech Tip
7:01 Event Picks
Visit http://www.BryceRoot.com/vlogs to find all the links associated with this episode...you'll be glad you did!
Don't forget to check out our presenting sponsor, your local Small Business Development Center, ours is the Santa Cruz office, but find the other 16 spread out throughout northern CA.
Find Bryce Root on your favorite social platform:
Instagram: http://www.instagram.com/rootgroupmktg
Facebook: http://www.facebook.com/rootgroupmktg
LinkedIn: http://www.linkedin.com/in/bryceroot
SOCIAL TIP + FOOT TRAFFIC + GET E-COMMERCE + BIZ OWNER INTERVIEW + PPP + EIDL + FINANCIAL TOOLS
We visited Los Gatos in the South Bay Area for the 6/26/20 edition of Small Business-by-the-Bay. In this edition, we give you the low down on the key to organic selling on social, predicted in-store consumer eat + shop rates, step-by-step e-commerce set up, state of small business from a real business owner, and PPP + EIDL + other financial tools. Don’t miss it, it’s everything SF + Monterey Bay business owners need to know.
To access all our links and resources, visit BryceRoot.com/vlogs…thanks for watching!
HOW TO RE-OPEN YOUR BUSINESS DURING COVID-19 IN 4 STEPS
Right now, our communities are experiencing an unprecedented set of events that are impressing upon us that we need to work together to help each other achieve a safe and stable existence. My calling continues to be empowering local business owners who have continued obstacles coming their way. In this video, I focus on the bare essentials of re-opening your business in an uncertain time where there are so many doing so simultaneously.
Usually when you have a grand opening, it's solely you that get's the spotlight, but this time, there are hundreds doing so. Your customers are being bombarded by marketing communications so it's up to you to do it right, AND they may have already found an alternative during shelter in place, so here are four steps to take in order for your business to stand out.
If you enjoyed this podcast and want more to listen to and watch, head to BryceRoot.com for a boat load of resources for small business owners!
Find Bryce Root online at:
FB SHOPS E-COMMERCE + LINE MGMT 101 + COVID CASH FLOW + COVID PIVOT SUCCESS STORY + GUY KAWASAKI COVID SOCIAL TIPS
Our weekly round up vlog, Small Business-by-the-Bay! Filled with the hot topics, news, events + updates across the SF and Monterey Bay Areas, for the week ending on 5/22/20, we focus on the following topics:
FACEBOOK + INSTA SHOPS DEBUTS @ 1:17
LINE MANAGEMENT 101 @ 2:59
COVID CASH FLOW @ 4:15
COVID-19 BUSINESS PIVOT PREVIEW WITH HUMBLE SEA BREWING CO. @ 5:31
COVID-19 SOCIAL TIPS WITH GUY KAWASAKI @ 6:58
WANT TO WATCH MORE?
Like what you hear? Be sure to visit our VLOGS page to binge-watch our interviews with rock star business owners + how-to videos on how to make your marketing work harder for you. Or sign up for our e-newsletter to be notified when our vlogs first debut. Thanks for watching, listening and regularly visiting BryceRoot.com, more resourceful content coming soon!
OUR SPONSOR WE THINK YOU SHOULD GET TO KNOW
A special thank you to our presenting sponsor, your Small Business Development Center, located throughout northern CA, where FREE, in-depth business advice will help your business start, grow + prosper. Find your location at the SBDC here.
SMALL BUSINESS-BY-THE-BAY #008: CORONA RESOURCES + ZOOM/HOME OFFICE VIDEO TIPS + TIK TOK + EMPLOYEE ATTIRE + UPCOMING INTERVIEWS
In this episode, we cover all things coronavirus + small business, including how to perfect your Zoom technique and how to dial in your home office video tactics. Plus we give you a sneak peek at our TikTok that we didn't post (it has additional tips) and see why we're shocked that a Bay Area business allows employees to include f bombs on their team's attire and they even posted it on Instagram. And we give you a heads up on the interviews we have lined up for next week from the Queen of HR, all things food service survival from Northern CA's top food business consultant, as well as all things cash flow + operations.
I've mentioned quite a few resources in this episode including the following:
- Coronavirus news, updates, events: http://www.BryceRoot.com/corona
- Action Plans: http://www.RootGroupMarketing.com/action-plan
- Zoom and home office video resources: http://www.BryceRoot.com/corona (bottom of page)
- Videos on a variety of business + marketing topics: http://www.BryceRoot.com/vlogs
- Find your local SBDC (Small Business Development Center): http://www.NorcalSBDC.org
SMALL BUSINESS-BY-THE-BAY: CORONA SPECIAL EDITION - Minimizing Your Financial Loss
As we enter a new stage of the corona virus pandemic this week (week of 3/16/20) with the entire San Francisco and Monterey Bay Area region being impacted by shelter in place mandates, it's critical for small businesses to minimize financial losses. We speak with Larry Hebert in this segment of upcoming episode # 007 to get his top 5 tips for strategically planning the financial side of your business during Corona Virus, while host, Bryce Root lends his tips on how the marketing side of the equation is critical too.
For all our Bay Area Corona Virus business resources, visit BryceRoot.com/corona
SMALL BUSINESS-BY-THE-BAY: #005
Bryce has curated the week's most important small business news, events, updates and strategies that you need to know about...he just loves this stuff, so sit back and enjoy. For the links mentioned in the show, just visit BryceRoot.com/vlog for episode #005.
Want to see more, explore:
- E-News Sign Up: http://www.BryceRoot.com
- Vlog: http://www.BryceRoot.com/vlog
- Instagram: http://www.instagram.com/RootGroupMktg
- Facebook: http://www.facebook.com/RootGroupMktg
- LinkedIn: http://www.linkedin.com/in/BryceRoot
Episode #002: Thrive Against Competiton + Spy On Rival's Ads + Instagram Stickers + Prepare For Crisis + Jumping Into Video
In this episode of Small Business-by-the-Bay, I've collected the week's choice finds including events, hot topics, news, apps, online marketing tips + more. You can see the topics in this post's graphic, so take a listen at BryceRoot.com/Podcast to get the details, links and downloads, subscribe + enjoy!
As part of the 2019 #261marketing initiative created by Bryce Root, this podcast was created to help demonstrate the elusive "how" of marketing that so many business owners are left trying to figure out.
Needing that forensic business help? Be sure to check out the complimentary services from our Presenting Sponsor, your local Small Business Development Center for everything from HR and accounting to social media assistance. It's where business owners go to Start, Grow & Prosper. SantaCruzSBDC.org
Want to see even more, explore:
- E-News Sign Up: BryceRoot.com
- Instagram.com/RootGroupMktg
- Facebook.com/RootGroupMktg
- LinkedIn.com/in/BryceRoot
Episode #001: Email Dead? + Amazon Update + Instagram TV/Stories + Real vs. Scripted + Wake Up Earlier
It's here, the debut of the Small Business-by-the-Bay podcast, I've collected the week's choice finds including events, hot topics, news, apps, online marketing tips + more. You can see the topics in this post's graphic, so take a listen at BryceRoot.com/Podcast to get the details, links and downloads, subscribe + enjoy!
As part of the 2019 #261marketing initiative created by Bryce Root, this podcast was created to help demonstrate the elusive "how" of marketing that so many business owners are left trying to figure out.
Needing that forensic business help? Be sure to check out the complimentary services from our Presenting Sponsor, your local Small Business Development Center for everything from HR and accounting to social media assistance. It's where business owners go to Start, Grow & Prosper. SantaCruzSBDC.org
Want to see even more, explore:
- E-News Sign Up: BryceRoot.com
- Instagram.com/RootGroupMktg
- Facebook.com/RootGroupMktg
- LinkedIn.com/in/BryceRoot
HOW TO AUDIT YOUR BRAND
STANDING OUT AMONGST OTHER BUSINESSES CAN BE TOUGH, but don’t worry, Bryce gets to the Root of the Matter. He explains the importance of conducting a brand audit for your business and the importance of updating your online presence to differentiate your business.
As part of the 2019 #261marketing initiative created by Bryce Root and The Root Group, this video was created to help show the elusive "how" of marketing that so many business owners are left trying to figure out.
Needing that forensic business help? Be sure to check out the complimentary services from our Presenting Sponsor, your local Small Business Development Center for everything from HR and accounting to social media assistance. SantaCruzSBDC.org
Want to see even more, explore:
- E-News Sign Up: RootGroupMarketing.com
- Instagram.com/RootGroupMktg
- Facebook.com/RootGroupMktg
- LinkedIn.com/in/BryceRoot
HOW TO BYPASS "SHINY OBJECTS" THAT DISTRACT YOU FROM SUCCESS
Having trouble staying focused on your marketing goals as a small business? In this podcast, we talk about four ways to bypass those “shiny objects” that distract your business from reaching its’ full potential!
As part of the 2019 #261marketing initiative created by Bryce Root and The Root Group, this podcast was created to help show the elusive "how" of marketing that so many business owners are left trying to figure out.
#rootofthematter #smallbizmarketingrx
If you like what you hear, be sure to subscribe to our channel. Want to see even more, explore:
- E-News Sign Up: RootGroupMarketing.com
- Instagram.com/RootGroupMktg
- Facebook.com/RootGroupMktg
- LinkedIn.com/in/BryceRoot
HOW TO USE INSTAGRAM SWIPE UP WITHOUT 10K FOLLOWERS
Frustrated with not being able to use the swipe up feature in Instagram stories? Here are two ways you can make that happen using Instagram TV and Instagram ads. We keep it short and to the point so you can use these options right away and get people swiping up on your crazy awesome content!
As part of the 2019 #261marketing initiative created by Bryce Root and The Root Group, this podcast was created to help show the elusive "how" of marketing that so many business owners are left trying to figure out.
#rootofthematter #smallbizmarketingrx
If you like what you hear, be sure to subscribe to our channel. Want to see even more, explore:
- E-News Sign Up: RootGroupMarketing.com
- Instagram.com/RootGroupMktg
- Facebook.com/RootGroupMktg
- LinkedIn.com/in/BryceRoot
TOP THREE MARKETING TIPS FROM MY FIRST 12 MONTHS IN BUSINESS
Are you a small business owner who is just starting out, and looking for direction in your marketing ? In this podcast, we talk with Kamala Allison, owner of Fybr Bamboo, to find out her three tips she's learned in her first 12 months as a small business owner!
As part of the 2019 #261marketing initiative created by Bryce Root and The Root Group, this podcast was created to help show the elusive "how" of marketing that so many business owners are left trying to figure out.
#rootofthematter #smallbizmarketingrx
If you like what you hear, be sure to subscribe to our channel. Want to see even more, explore:
- E-News Sign Up: RootGroupMarketing.com
- Instagram.com/RootGroupMktg
- Facebook.com/RootGroupMktg
- LinkedIn.com/in/BryceRoot
HOW TO DIFFERENTIATE YOUR BUSINESS IN A SUPER COMPETITIVE + TRADITIONAL INDUSTRY
Wondering how to make a name for yourself in a crowded industry where doing things the way they've always been done is the norm? In this podcast, we speak with Ryan Stirm, Owner of Stirm Wine Co., to hear his three VERY insightful tips he has used to become what the SF Chronicle has described as one of the top "Winemakers to Watch" and someone who "will be influencing [the wine industry] for years to come."
As part of the 2019 #261marketing initiative created by Bryce Root and The Root Group, this podcast was created to help show the elusive "how" of marketing that so many business owners are left trying to figure out.
#rootofthematter #smallbizmarketingrx
If you like what you hear, be sure to subscribe to our channel. Want to see even more, explore:
- E-News Sign Up: RootGroupMarketing.com
- Instagram.com/RootGroupMktg
- Facebook.com/RootGroupMktg
- LinkedIn.com/in/BryceRoot
4 WAYS TO ELIMINATE THE STRESS OF MOVING LOCATIONS WHILE ATTRACTING MORE CUSTOMERS
Are you a small business who is changing locations and wondering how to keep your current customers while increasing the amount of new ones? In this podcast, we talk with Jenalee Dahlen, owner of Yoso Wellness Spa, to hear her four tips on how she not only successfully relocated her small buisiness, but boosted business in the process!
As part of the 2019 #261marketing initiative created by Bryce Root and The Root Group, this podcast was created to help show the elusive "how" of marketing that so many business owners are left trying to figure out.
#rootofthematter #smallbizmarketingrx
If you like what you hear, be sure to subscribe to our channel. Want to see even more, explore:
- E-News Sign Up: RootGroupMarketing.com
- Instagram.com/RootGroupMktg
- Facebook.com/RootGroupMktg
- LinkedIn.com/in/BryceRoot
3 TIPS TO HELP PREVENT CUSTOMERS FROM DRIVING BY FOR YEARS BEFORE COMING INTO YOUR BUSINESS
Do new customers always say they've driven by for 5-10 years before making it into your business? Part of the issue might be your signage, so Shawn from Santa Cruz Signs is here with tips for 1) businesses preparing to open for the first time, 2) seasoned businesses with a lot of wear + tear from the weather, and 3) those of you who are mobile-oriented businesses curious about vehicle wraps.
As part of the 2019 #261marketing initiative created by Bryce Root and The Root Group, this podcast was created to help show the elusive "how" of marketing that so many business owners are left trying to figure out.
#rootofthematter #smallbizmarketingrx #smallbusinesstips #smallbusinessmarketingtips
If you like what you hear, be sure to subscribe to our channel. Want to see even more, explore:
- E-News Sign Up: RootGroupMarketing.com
- Instagram.com/RootGroupMktg
- Facebook.com/RootGroupMktg
- LinkedIn.com/in/BryceRoot
3 COSTLY CASH FLOW MISTAKES 90% OF BUSINESS OWNERS MAKE
Are you part of the 95% of businesses who are operating on inaccurate financials? In today's Root of the Matter episode, we speak with Larry Hebert, the region's "Cash Flow Rock Star" who has helped businesses of all kinds turn their financials around so they're in control of their business and not the other way around. We discuss three mistakes that a majority of local business owners continue to make.
As part of the 2019 #261marketing initiative created by Bryce Root and The Root Group, this video was created to help show the elusive "how" of marketing that so many business owners are left trying to figure out.
#smallbusinessmarketingrx #rootgroup
3 WAYS TO USE COLLABORATION TO TAKE YOUR SMALL BUSINESS TO THE NEXT LEVEL
Are you a small business owner wanting to exponentially grow your business’ exposure + success? In this podcast, we talk with Alex Wong, Founder of Upcycled Skate Art, to hear his three tips on how to best utilize collaborations as a small business owner!
As part of the 2019 #261marketing initiative created by Bryce Root and The Root Group, this video was created to help show the elusive "how" of marketing that so many business owners are left trying to figure out.
#rootofthematter #smallbizmarketingrx
If you like what you hear, be sure to subscribe to our channel.
Want to see even more, explore:
- E-News Sign Up: RootGroupMarketing.com
- Instagram.com/RootGroupMktg
- Facebook.com/RootGroupMktg
- LinkedIn.com/in/BryceRoot
TOP THREE SOCIAL MEDIA TIPS FOR SOLO-PRENEURS
Are you a small business owner who wants to create an impactful social media presence on your own? In this video, we talk with David Dennis, Co-Founder of Ventana Surfboards & Supplies, to find out his three tips for dominating social media as a solo-preneur!
As part of the 2019 #261marketing initiative created by Bryce Root and The Root Group, this episode was created to help demonstrate the elusive "how" of marketing that so many business owners are left trying to figure out. #rootofthematter #smallbizmarketingrx
If you like what you hear, be sure to subscribe to our channel.
Want to see even more, explore:
- E-News Sign Up: RootGroupMarketing.com
- Instagram.com/RootGroupMktg
- Facebook.com/RootGroupMktg
- LinkedIn.com/in/BryceRoot
#261Marketing Launch Day
There are 261 business days in a year and just like professional athletes, your "contract" is always on the line. It's time to go BIG with your business and #261marketing was created to empower + inspire you, the small business owner. Dressing for success, channeling the right mindset, perfecting your craft and reaching for the win each + every business day is what it's all about. You're in the league of entrepreneurs and every day is about staying in business.
Find resources, how-to's, real life examples from business owners showcasing their hustle, news, updates and all things meant to help you boost your business! Simply search Instagram, Facebook, LinkedIn or Twitter for #261marketing and you'll find the ultimate in marketing ideas and best practices to take your marketing to the next level in 2019.
Fire Up Your 2018 Marketing!
Got Curb Appeal?
Still Cold Calling?
Your Holiday Reminder(s)
Customer Experience Done Right
Audit Your Online Profiles!