The Paperclip Podcast

Episode 11 - LinkedIn Creating Connections and Julie Pearce

An episode of The Paperclip Podcast

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By BSDA
Discussing all things digital marketing with a specific interest in Google & Facebook. Tips, tricks, guests, and more. #PaperclipPodcast
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S2 E1 - Google Ads Growth and Shannon O'Brien
It is my absolute pleasure to kick off Season 2 of The Paperclip Podcast by introducing Shannon O'Brien from The Pyjama Foundation -www.thepyjamafoundation.com - Shannon shares her story of starting at McDonald's, to travelling overseas and discovering that what she really wanted to do was work in a big corporation which lead her to IBM and ultimately to establishing The Pyjama Foundation in Melbourne. Shannon shares her unorthodox journey to help you and your business. The Paperclip Podcast is presented by BSDA - We have one clear goal: Help you to become bigger -www.bsda.com.au
55:23
February 14, 2019
Episode 14 - Authentic vs Inauthentic and Dale Wyatt
It is my absolute pleasure to introduce Dale Wyatt from Nova Business Services - www.novabk.com.au - Dale shares his story of starting as an underage employee in the family supermarket business, to discovering his dream of having a door with his name on it, and ultimately having a building with his name on it. This is an intimate look inside Dale's business as we discuss his journey, marketing, advertising, and loads of tips and tricks that Dale shares to help you and your business. The Paperclip Podcast is presented by BSDA - We have one clear goal: Help you to become bigger - www.bsda.com.au
53:33
August 22, 2018
Episode 13 - Fundamentals and Jeremy Dart
It is my absolute pleasure to introduce Jeremy Dart from DB Bookbinders - www.dbbookbinders.com.au - Jeremy shares his story of training and becoming a chef and then his transition into the family business of bookbinding. This is an intimate look inside Jeremy's business as we discuss his journey, marketing, advertising, and any tips and tricks Jeremy shares to help you and your business. The Paperclip Podcast is presented by BSDA - We have one clear goal: Help you to become bigger. Head to www.bsda.com.au
1:15:36
August 22, 2018
Episode 12 - Facebook Business Pages and Marion King
It is my pleasure to introduce, Marion King from Conocer Consulting. With one of the most intriguing backgrounds of any of our guests, Marion spent five years as a Parliamentary Librarian and 16 years with Holmesglen managing a staff of 24 across three campuses, before starting her own HR consulting business in 2016. Marion achieved a Master’s Degree in Applied Science and has extensive formal training in workplace training and assessment. So if you’re still wondering what to expect from our guest today here’s a sample courtesy of LinkedIn: “Marion brings great energy to her role as a leader, and is open and willing in sharing her knowledge about management and leadership”. An intimate look inside a local business as we discuss their journey, marketing, advertising, and tips and tricks to help you and your business. The Paperclip Podcast is presented by BSDA - We have one clear goal: Help you to become bigger. Head to www.bsda.com.au
56:59
August 7, 2018
Episode 11 - LinkedIn Creating Connections and Julie Pearce
It is my pleasure to introduce, Julie Pearce from Content Services Melbourne. Gary Vaynerchuk is great at reminding us that content is king and so it was only a matter of time before I was fortunate enough to have a content expert on the show. Understanding people and their needs is at the core of any great content so it’s no surprise that Julie’s beginning was with a bachelor of applied science, specifically psychology. Julie has worked with some incredible organisations including one of the biggest banks in Australia, National Australia Bank. By her own admission Julie “is a little obsessive about seeing results” so it’s no surprise that she has been described as “one of the best communications experts to work with”. An intimate look inside a local business as we discuss their journey, marketing, advertising, and tips and tricks to help you and your business. The Paperclip Podcast is presented by BSDA - We have one clear goal: Help you to become bigger. Head to www.bsda.com.au
1:10:37
August 1, 2018
Episode 10 - Creating Killer Content and Louise Thomson
An intimate look inside a local business as we discuss their journey, marketing, advertising, and tips and tricks to help you and your business. We kick off the show with our Top 5 free pieces of software that you can use to create killer content. Our very special guest of the show is coach, facilitator, trainer, mentor, and speaker Louise Thomson. We discuss her journey from the male-dominated world of finance to starting her own business while opening a cafe and starting a family all at once, and now looking to the future of expanding her business and releasing two books. We also speak about her greatest successes and failures when trying different types of advertising and marketing, what she learnt from it and how that shaped her business and its growth. As always we close the show with a quote and this one comes from Jef I. Richards. The Paperclip Podcast is presented by BSDA - We have one clear goal: Help you to become bigger. Learn more by heading to www.bsda.com.au
1:09:16
July 25, 2018
Episode 9 - Linking Up With LinkedIn and Lisa from Cakes by Lisa
We kick off the show with the Top 5 reasons you need to spend more time on LinkedIn. Our very special guest of the show is teacher turned cake decorator and owner of Cakes by Lisa, Lisa McIntosh. We discuss her journey from food technology teacher and cake decorating as a hobby to moving in to cake decorating full-time and now preparing to hire her first employee. We also talk about her greatest successes and failures when trying different types of advertising and marketing, what she learnt from it and how that shaped her business and its growth. As always we close the show with a quote and this one comes from Leo Burnett. The Paperclip Podcast is presented by BSDA - We have one clear goal: Help you to become bigger. Learn more by heading to www.bsda.com.au
43:58
July 19, 2018
Episode 8 - Why Email Matters and Cameron from Finance Cam
We drop 10 points on why email marketing is important and why it still matters. The very special guest of the show is entrepreneur and founder of commercial finance business Finance Cam, Cameron Lees. We discuss his entrepreneurial rise from a teenager working multiple jobs while finishing high school, through to his significant learnings from his 22 years in the car trade and his best advice now as a serial entrepreneur might surprise you. We also talk about his greatest successes and failures when trying different types of advertising and marketing, what he learnt from it and how that shaped his business and its growth. As always we close the show with a quote and this one comes from David Ogilvy. The Paperclip Podcast is presented by BSDA - We have one clear goal: Help you to become bigger. Learn more by heading to www.bsda.com.au
33:29
July 10, 2018
Episode 7 - Facebook Promotions and Blake from Yelowmarket
We talk Facebook Promotions and how a large percentage of businesses are breaking the Facebook T&C's without realising it, what the impact could be, and how to run promotions the right way. Our very special guest is Blake Lawrence, CEO of Yelowmarket and we discuss starting up, growth, the best advice he was given, and some marketing successes and fails and what he learnt from it all. It's a great show!
30:47
July 4, 2018
Episode 6 - Facebook Events and Marshall from Passel
In episode 6 of The Paperclip Podcast we discuss Facebook Events and the various ways small businesses can use events to engage and grow their audience. We also speak with Marshall Hughes, one of the guys from Passel, about business, startup life, and some marketing and advertising successes and failures. Our quote to end the show is courtesy of the great Mark Twain. Keep growing!
52:36
June 28, 2018
Making Something Old, New Again
Exciting changes coming to The Paperclip Podcast. We're bringing guests!
02:58
June 27, 2018
Get that fake stuff outta here
Engaging people on Facebook is fantastic and fun when it’s done well and there’s loads of fun ways to do it well. Don’t be sucked in to the #engagebait way of doing things. Make sure your ads don’t breach the Facebook terms and conditions of competitions and promotions.
01:57
January 27, 2018
Facebook Page Video Headers
The best ways to utilise Facebook’s page video headers feature to promote your business and brand.
02:30
November 23, 2017
Why is having a CRM important?
Keep important client/customer information up to date and always accessible. You can also export the contact information to be able to keep your clients/customers up to date and feeling loved.
01:31
November 20, 2017
Introduction & Purpose
Tips & Tricks of Digital Marketing
00:53
August 18, 2017
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