Skip to main content
The Paperclip Podcast

The Paperclip Podcast

By BSDA

Discussing all things small business and marketing with a guest business owner every episode. #PaperclipPodcast
Available on
Apple Podcasts Logo
Castbox Logo
Google Podcasts Logo
Overcast Logo
Pocket Casts Logo
RadioPublic Logo
Spotify Logo
Currently playing episode

S2 E12 - Coaches: Samantha & Aaron Shedlock

The Paperclip PodcastApr 29, 2020

00:00
48:40
S2 E13 - Health & Fitness Expert: Frances Peterson
May 05, 202053:07
S2 E12 - Coaches: Samantha & Aaron Shedlock
Apr 29, 202048:40
S2 E11 - Celebrant: Veronica Lees-Amato
Apr 24, 202001:08:32
S2 E10 - Couples Counsellor: Natalie King
Apr 13, 202056:59
S2 E9 - Business Coach: Peter White
Apr 09, 202059:34
S2 E8 - Bookbinder: Jeremy Dart
Apr 08, 202058:08
S2 E7 - Builder: Dan Newman
Apr 07, 202038:49
S2 E6 - Concreter & Landscaper: Scott Sunderland
Apr 06, 202035:54
S2 E5 - Funeral Director: Meagan Tyrrell

S2 E5 - Funeral Director: Meagan Tyrrell

Season 2 Episode 5 of The Paperclip Podcast features funeral director Meagan Tyrrell from Carlyle Family Funerals.

Meagan shares her journey starting with her first job folding sheets in a factory for $85 per week. The biggest difference between working for someone else and for herself has been the task of washing her own herse. Meagan delivered three powerful pieces of advice including “you’re not going to be efficient if you panic”. You’ll have to listen to the episode to hear the others. Check out Carlyle Family Funerals at www.carlylefunerals.com.au.

The Paperclip Podcast is presented by BSDA - We have one clear goal: Help you to become bigger - www.bsda.com.au.

Apr 03, 202043:26
S2 E4 - Event Planner: Kathy Edwards

S2 E4 - Event Planner: Kathy Edwards

Season 2 Episode 4 of The Paperclip Podcast features event planner extraordinaire Kathy Edwards from Steppin’ Out Events.

Kathy shares her journey starting with her first job working in catering on the set of Neighbours and she believes that we all have a gift, hers is bringing people together. One of the best pieces of advice we’ve ever had on the podcast came from Kathy’s business coach which is “in order to profit from my mistakes I have to out and make some myself”. Check out Steppin’ Out Events at www.steppinoutevents.com.au.

The Paperclip Podcast is presented by BSDA - We have one clear goal: Help you to become bigger - www.bsda.com.au

Apr 02, 202052:38
S2 E3 - Bladesmith: Ajax Fitton

S2 E3 - Bladesmith: Ajax Fitton

Season 2 Episode 3 of The Paperclip Podcast features talented bladesmith and knifemaker Ajax Fitton.

Ajax shares his journey starting with his first job washing dishes, to his grandfather’s surprise advice of “I will if I can and I can if I will” through to the next big thing for him. Ajax also shares some invaluable insights about what worked and what flopped when it comes to the marketing of Freehand Creations. Finally, in wrapping up the episode Ajax’s one piece of advice is only three words but they’re exactly what we all need. Check out Freehand Creations at www.freehandcreations.com.au.

The Paperclip Podcast is presented by BSDA - We have one clear goal: Help you to become bigger - www.bsda.com.au.

Apr 01, 202001:00:29
S2 E2 - Photographer Adam Grusauskas
Mar 21, 202031:53
S2 E1 - Google Ads Growth and Shannon O'Brien

S2 E1 - Google Ads Growth and Shannon O'Brien

It is my absolute pleasure to kick off Season 2 of The Paperclip Podcast by introducing Shannon O'Brien from The Pyjama Foundation -www.thepyjamafoundation.com - Shannon shares her story of starting at McDonald's, to travelling overseas and discovering that what she really wanted to do was work in a big corporation which lead her to IBM and ultimately to establishing The Pyjama Foundation in Melbourne. Shannon shares her unorthodox journey to help you and your business.


The Paperclip Podcast is presented by BSDA - We have one clear goal: Help you to become bigger -www.bsda.com.au

Feb 14, 201955:23
Episode 14 - Authentic vs Inauthentic and Dale Wyatt

Episode 14 - Authentic vs Inauthentic and Dale Wyatt

It is my absolute pleasure to introduce Dale Wyatt from Nova Business Services - www.novabk.com.au - Dale shares his story of starting as an underage employee in the family supermarket business, to discovering his dream of having a door with his name on it, and ultimately having a building with his name on it. This is an intimate look inside Dale's business as we discuss his journey, marketing, advertising, and loads of tips and tricks that Dale shares to help you and your business.

The Paperclip Podcast is presented by BSDA - We have one clear goal: Help you to become bigger - www.bsda.com.au
Aug 22, 201853:34
Episode 13 - Fundamentals and Jeremy Dart

Episode 13 - Fundamentals and Jeremy Dart

It is my absolute pleasure to introduce Jeremy Dart from DB Bookbinders - www.dbbookbinders.com.au - Jeremy shares his story of training and becoming a chef and then his transition into the family business of bookbinding. This is an intimate look inside Jeremy's business as we discuss his journey, marketing, advertising, and any tips and tricks Jeremy shares to help you and your business.

The Paperclip Podcast is presented by BSDA - We have one clear goal: Help you to become bigger.

Head to www.bsda.com.au
Aug 22, 201801:15:36
Episode 12 - Facebook Business Pages and Marion King
Aug 07, 201856:59
Episode 11 - LinkedIn Creating Connections and Julie Pearce
Aug 01, 201801:10:38
Episode 10 - Creating Killer Content and Louise Thomson
Jul 25, 201801:09:17
Episode 9 - Linking Up With LinkedIn and Lisa from Cakes by Lisa
Jul 19, 201843:58
Episode 8 - Why Email Matters and Cameron from Finance Cam
Jul 10, 201833:29
Episode 7 - Facebook Promotions and Blake from Yelowmarket

Episode 7 - Facebook Promotions and Blake from Yelowmarket

We talk Facebook Promotions and how a large percentage of businesses are breaking the Facebook T&C's without realising it, what the impact could be, and how to run promotions the right way. Our very special guest is Blake Lawrence, CEO of Yelowmarket and we discuss starting up, growth, the best advice he was given, and some marketing successes and fails and what he learnt from it all. It's a great show!
Jul 04, 201830:47
Episode 6 - Facebook Events and Marshall from Passel

Episode 6 - Facebook Events and Marshall from Passel

In episode 6 of The Paperclip Podcast we discuss Facebook Events and the various ways small businesses can use events to engage and grow their audience. We also speak with Marshall Hughes, one of the guys from Passel, about business, startup life, and some marketing and advertising successes and failures. Our quote to end the show is courtesy of the great Mark Twain.

Keep growing!
Jun 28, 201852:37
Making Something Old, New Again

Making Something Old, New Again

Exciting changes coming to The Paperclip Podcast. We're bringing guests!
Jun 27, 201802:58
Get that fake stuff outta here

Get that fake stuff outta here

Engaging people on Facebook is fantastic and fun when it\u2019s done well and there\u2019s loads of fun ways to do it well. Don\u2019t be sucked in to the #engagebait way of doing things. Make sure your ads don\u2019t breach the Facebook terms and conditions of competitions and promotions.
Jan 27, 201801:57
Facebook Page Video Headers

Facebook Page Video Headers

The best ways to utilise Facebook\u2019s page video headers feature to promote your business and brand.
Nov 23, 201702:31
Why is having a CRM important?

Why is having a CRM important?

Keep important client/customer information up to date and always accessible. You can also export the contact information to be able to keep your clients/customers up to date and feeling loved.
Nov 20, 201701:32
Introduction & Purpose

Introduction & Purpose

Tips & Tricks of Digital Marketing
Aug 18, 201700:54