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BeyondMeasure by Burke, Inc.

BeyondMeasure by Burke, Inc.

By Burke, Inc.

Burke’s BeyondMeasure podcast features conversations with thought leaders in which we push the boundaries of insights, innovation and business strategy—and also indulge our curiosity about human understanding.
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The Peacemaker, with Linda Peterman

BeyondMeasure by Burke, Inc.Nov 03, 2021

00:00
34:48
The Promise of AI in Qualitative
Mar 21, 202419:44
What Does It Really Take To Grow A Strong Brand?
Nov 03, 202318:15
Segmenting Key Drivers Through Explanatory AI
Oct 04, 202318:57
Why We Run: A Runner Segmentation

Why We Run: A Runner Segmentation

Join Michael Laux, SVP in Client Services, as he introduces results of a recent segmentation project, revealing an in-depth look at how runners’ unique perspectives and motivations impact their race experience. Conducted in partnership with Pig Works (Cincinnati’s Flying Pig Marathon) and Xavier University, Michael – with colleagues Flannery Higgins and Doug Olberding – highlights how this breakthrough research is helping Pig Works move their brand and races forward, while maximizing the race experience for all runners.

Please subscribe to be notified of future episodes of Burke’s BeyondMeasure.

To learn more about Burke, Inc. and Seed Strategy visit our websites: burke.com and seedstrategy.com. Thanks for listening!

Apr 24, 202325:02
Sample Quality & Data Integrity

Sample Quality & Data Integrity

Join John Thomas, SVP & Head of Client Services, as he connects with two of Burke’s sampling experts, Elissa Wood and Brad Franz.  This insightful conversation explores the current industry challenges regarding sample quality and data integrity, and how you can address and overcome these challenges.  In addition, Elissa & Brad will share their perspective on how companies can adapt to the new sample landscape, and what you should look for in a research partner.

Please subscribe to be notified of future episodes of Burke’s BeyondMeasure.

To learn more about Burke, Inc. and Seed Strategy visit our websites, burke.com and SeedStrategy.com. Thanks for listening!

Oct 11, 202225:55
The Humorist, with Jane Fischer

The Humorist, with Jane Fischer

Cherri and Corey chat with Jane Fischer—improv comic and cofounder of The Unexpected Guests Improv Comedy Group in Jamestown, NY. Their entertaining discussion dives into the insight-provoking power of humor and how exaggeration, unexpected connections and embracing the power of “silly” can lead to inspiring insight discoveries and compelling ways to express those insights to others.

At the end of the podcast, Jane shares one of her favorite improv games, called “the world’s worst ___” and discusses how it can provide powerful inspiration for innovation and reveal never-before-imagined solutions for almost any industry.

Please subscribe to be notified of future episodes of Burke’s BeyondMeasure.

To learn more about Burke, Inc. and Seed Strategy visit our websites, burke.com and SeedStrategy.com. Thanks for listening!

Apr 13, 202219:41
The Method Actor, with Peter Nason

The Method Actor, with Peter Nason

Corey and Cherri talk with Peter Nason–an accomplished actor, director, and award-winning theatre teacher–about the power of stepping inside the shoes and into the lives of others. Through directing, writing, and teaching theater and filmmaking, Peter shares his unique view of practicing and guiding others to experience empathy. Peter knows the power of insight-provoking questions, and he has a great question connected to his vast knowledge of Hollywood films. At the end of the podcast, he’ll share it and de-code the meaning behind some of the most common answers he gets.

Please subscribe to be notified of future episodes of Burke’s BeyondMeasure.

To learn more about Burke, Inc. and Seed Strategy visit our websites, burke.com and SeedStrategy.com. Thanks for listening!

Feb 25, 202225:14
The Observer, with Frank Prince

The Observer, with Frank Prince

Corey & Cherri talk with Frank Prince, a master at seeing the details of human behavior. Learn about his unique career path and his study of people, patterns and behaviors. Frank shares how the brain works on both a conscious and unconscious level, and how we can all become more keen observers.

Please subscribe to be notified of future episodes of Burke’s BeyondMeasure.

To learn more about Burke, Inc. and Seed Strategy visit our websites, burke.com and SeedStrategy.com.  Thanks for listening!

Jan 04, 202235:18
The Peacemaker, with Linda Peterman

The Peacemaker, with Linda Peterman

Corey & Cherri talk with Linda Peterman, LMHC, a couple’s counselor, collaborative divorce mediator and an expert in the habit of “seeking tensions and resolving them” in the quest for insights into healthier, happier relationships. Have you ever wondered what happens in couples counseling? What the 3R’s are in discussing relationships? Or why people are “hard wired” to resist change? Linda shares these answers and more—all while connecting her work with how marketers and researchers can more deeply and authentically find powerful insights and aha’s.

Please subscribe to be notified of future episodes of Burke’s BeyondMeasure.

To learn more about Burke, Inc. and Seed Strategy visit our websites, burke.com and SeedStrategy.com.  Thanks for listening!

Nov 03, 202134:48
The Storyteller, with Peter Himmelman

The Storyteller, with Peter Himmelman

Join Cherri Prince EVP, Head of Growth at Seed Strategy (a Burke company) and Corey Beilstein, SVP Research and Behavior Design, over the next seven episodes of Burke’s BeyondMeasure podcast as they focus on the 7 Habits of Highly Insightful People.

In this episode, Cherri Prince and Corey Beilstein talk to Grammy and Emmy-nominated musician, film composer and songwriter Peter Himmelman. Peter is an expert in the habit of “never underestimating the power of story” in the quest for insights, and offers specific advice and time-tested wisdom on how to find your storytelling voice in the world of human insights.

Each episode of the 7 Habits of Highly Insightful People series explores fresh perspectives on human insights—what they are, how to know you have one and how to discover more. Our outside-the business-world guests offer compelling wisdom and tangible advice on creating environments where insights can flourish and thrive.

Please subscribe to be notified of future episodes of Burke’s BeyondMeasure.

To learn more about Burke, Inc. and Seed Strategy visit our websites, burke.com and SeedStrategy.com.  Thanks for listening!

Oct 06, 202146:16
Boundary Breaking Leadership
Sep 07, 202135:27