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Business Builders

Business Builders

By SWFL Inc.
Whether you're starting your own business or looking to take your company to the next level you probably have a few questions. That's why we created Business Builders.

The business solutions podcast designed to help your company thrive. Join us as we sit down with local experts and discuss all things business.
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How to Create Great Videos with Just Your Smartphone
Recording videos has never been easier. Everyone has a powerful video camera right in their pocket, their smartphone! With a little practice, even you can start creating great videos, vlogging, or even posting engaging content to your social media or website. Join us as we sit down with Mike Haley and Dave Cintron from M&M Multimedia, a video production and digital marketing company in Fort Myers, to discuss what it takes to turn your smartphone into a portable movie studio. Learn More https://www.mandmmultimedia.com/ (239) 234-1734
35:08
May 10, 2022
Why You Should Start a Podcast for Your Business
Podcasting is one of the fastest-growing content types, and it’s showing no signs of slowing down. Every day, more and more businesses are launching a podcast as a powerful way to reach new customers. Not only can it be simple to start, it can be an ongoing opportunity to reach a new audience, personalize your brand, and become an authority in your industry. Join us as we discuss the benefits of launching a podcast for your business and steps you can take to get it off the ground.
36:54
April 04, 2022
The Best Tips for Working Remotely
Everyone who works remotely has to figure out when to work, where to work, and how to create boundaries between their work and personal life. What about office equipment, career development, employee training, and building relationships with colleagues? Remote work can be an amazing opportunity for organizations and their employees, but it isn't for everyone. In this episode, we'll cover both the benefits of working remotely for employees and their employers.
33:44
March 10, 2022
How to Generate Effective Leads Through Your Website
Every business can create a website. However, not every business can use their website to generate effective leads and traffic that match their goals. Whether your running a brick and mortar retail store or an online membership website, it’s important that your website is generating effective leads and converting enough of your visitors into customers.
34:45
February 01, 2022
Website Security for Small Business
There was a time when only large corporations and government agencies had to worry about hackers and cyber criminals, but not anymore. Today, they now pose and ever-increasing threat to small businesses. Why? Because small businesses are amongst the easiest targets. That means it’s time to start thinking about website security for your small business. Today’s special guest is Nella DeCesare, Managing Director of WBN Marketing. https://wbn-marketing.com/
35:32
January 04, 2022
The Basics of Running Effective Paid Social Campaigns
Today’s episode focuses on paid social media advertising. From raising brand awareness to driving traffic and leads, a well-crafted campaign can produce immediate results for your business. So, whether you’re already a seasoned pro or just starting your first campaign, we’ll cover some ideas and tips to help you get the most out of your ROI.
31:18
November 16, 2021
How to Plan an Event: Marketing & Tips
Whether your putting together a large conference, or organizing a small meeting, planning an event can be a daunting task. From establishing a strategy, to actually promoting your event, there are a number of things you'll need to consider. Join us as we discuss planning and marketing tips you can use for your next upcoming event. TLC Marketing & Creative Services https://tlcmarketing-events.com/ (239) 405-8115 robert@trishleonard.com SWFL Inc. is a regional chamber of commerce serving businesses in Lee, Collier and Charlotte Counties. It connects businesses to a regional network of customers, offers educational resources to help them grow in a modern economy, and actively works to solve regional issues that impact the business community. At SWFL Inc., membership is free and open to all businesses to create (inc)lusive opportunities for all. Learn More https://swflinc.com/
34:23
July 20, 2021
Importance of Online Reputation Management
In this digital era, online reputation management has become a crucial aspect of any business. As more and more purchases are made every day, 9 out of 10 consumers will conduct online research through a search engine before making a purchasing decision. Learn what you need to do to make sure those consumers see your company in a positive way. Priority Marketing https://www.prioritymarketing.com/ (239) 267-2638 info@prioritymarketing.com Yext https://www.yext.com/ Podium https://www.podium.com/ Birdeye https://birdeye.com/ BrightLocal https://www.brightlocal.com/ SWFL Inc. is a regional chamber of commerce serving businesses in Lee, Collier and Charlotte Counties. It connects businesses to a regional network of customers, offers educational resources to help them grow in a modern economy, and actively works to solve regional issues that impact the business community. At SWFL Inc., membership is free and open to all businesses to create (inc)lusive opportunities for all. Learn More https://www.swflinc.com​
26:31
June 28, 2021
Why Accessibility Matters For Your Business
By making your website and all of your advertising efforts accessible, you are ensuring that not only people with disabilities, but all of your potential customers will have a good user experience. Join us as we discuss the importance of why accessibility matters for your business. Learn More https://albion.digital/ Web Accessibility Initiative https://www.w3.org/WAI/standards-guidelines/wcag/ The A11Y Project https://www.a11yproject.com/ SWFL Inc. is a regional chamber of commerce serving businesses in Lee, Collier and Charlotte Counties. It connects businesses to a regional network of customers, offers educational resources to help them grow in a modern economy, and actively works to solve regional issues that impact the business community. At SWFL Inc., membership is free and open to all businesses to create (inc)lusive opportunities for all. Learn More https://www.swflinc.com​
25:20
June 03, 2021
Best Practices for Email Marketing
Email marketing remains one of the most effective marketing channels and should be at the center of any brands marketing strategy. Tune in as we discuss email marketing best practices that’ll keep your customers engaged, improve your ROI, and get your marketing campaigns off the ground. Learn More https://www.frantzmarketing.com SWFL Inc. is a regional chamber of commerce serving businesses in Lee, Collier and Charlotte Counties. It connects businesses to a regional network of customers, offers educational resources to help them grow in a modern economy, and actively works to solve regional issues that impact the business community. At SWFL Inc., membership is free and open to all businesses to create (inc)lusive opportunities for all. Learn More https://www.swflinc.com​
26:11
May 07, 2021
Showcase Your Company Culture Through Social Media
Social media is meant to be social, so why not use it to show people who you really are? By using creative tactics, you can highlight your organization and team to help build trust in current clients and future customers. Tune in as we speak with Megan Postiglione, from Priority Marketing, about why your business should showcase it's company culture through social media. Learn More https://www.prioritymarketing.com/ SWFL Inc. is a regional chamber of commerce serving businesses in Lee, Collier and Charlotte Counties. It connects businesses to a regional network of customers, offers educational resources to help them grow in a modern economy, and actively works to solve regional issues that impact the business community. At SWFL Inc., membership is free and open to all businesses to create (inc)lusive opportunities for all. Learn More https://www.swflinc.com
20:32
April 30, 2021
Tools For Small Business Marketing Success
Running a business in this modern economy can be challenging. Luckily, there's many free tools and programs you can use to help grow your business. Join us as we speak with Vanessa Chaviano, the Founder & CEO of LIV Digital Marketing, and discuss tools you can use for small business marketing success.  Learn More https://livdigitalmarketing.com/ Hotjar https://www.hotjar.com/ Google Analytics https://analytics.google.com/ Google My Business https://www.google.com/business/ Canva https://www.canva.com/ Facebook Creator https://business.facebook.com/creatorstudio/ Hootsuite https://www.hootsuite.com/ Agency Analytics https://agencyanalytics.com/ HubSpot https://www.hubspot.com/ Monday.com https://monday.com/ About SWFL Inc. SWFL Inc. is a regional chamber of commerce serving businesses in Lee, Collier and Charlotte Counties. It connects businesses to a regional network of customers, offers educational resources to help them grow in a modern economy, and actively works to solve regional issues that impact the business community. At SWFL Inc., membership is free and open to all businesses to create (inc)lusive opportunities for all. Learn More https://www.swflinc.com
30:02
April 23, 2021
Protect Your Business From Cyber Threats
Is your business safe? Since the pandemic began, the FBI has seen an increase of 300% of reported daily cyber crimes. Join us as we talk with Tim Pabich, the CEO of Magnitech, as we discuss ways you can protect your business and employees from online threats. Learn More https://magnitech.com/
31:37
April 16, 2021
How to Rank Higher on Google
There are an estimated 3.5 billion searches on Google every day. How do you make sure that your business can be found? Join us as we talk with Randy Mitchelson, the Vice President of Sales, Marketing, and Public Relations for M&M Multimedia, as we discuss Search Engine Optimization, what it means, and how you can rank higher on Google. Get Your Free Website SEO Audit https://www.mandmmultimedia.com/free-seo-audit/ Learn More https://www.mandmmultimedia.com/
38:35
April 12, 2021
Starting A Podcast
Did you know that over half of American's have listened to at least one podcast episode? If you're still on the fence about starting a podcast for your business, it could be the perfect way for you to attract new customers, tell your story, and appear as a leader in your industry. Join us as we talk with Solomon Thimothy, CEO and Co-Founder of OneIMS, about why your business should start a podcast, and how you can stand out from the competition, and build a level of brand loyalty that grows over time.   For more information please visit: https://swflinc.com https://www.oneims.com
28:53
March 29, 2021
Managing Your Work-Life Balance While Working From Home
With the ever changing work environment, more and more people are finding themselves working from home. Although this has many positive benefits, the ability to balance your professional and personal responsibilities can be challenging. In this episode we'll discuss simple things you can do to help manage your work-life balance while working from home.
28:28
February 25, 2021
Manage Stress While Working From Home
With over half of all employed Americans transitioning to working remotely last month, working from home has become a necessity for most people. It can feel like heaven for the first few days… but sooner or later you can start to feel the pressure due to the lack of rhythm, distractions, and focus.   Our special guest today is Dr. Leonard A. Lado, Founder and Medical Director of Lado Healing Institute. In this episode we’ll listen to Dr. Lado on how to manage stress while working remotely and things you can do to return to normal during these challenging times.   For more information please visit: www.BonitaSpringsChamber.com/Podcast www.LadoHealingPeople.com
16:23
April 27, 2020
Social Media Strategy
The key for having a successful social media channel is having a strategy. Without a detailed strategy, it’ll be hard to achieve results on social media and justify all that time spent posting.   Join us as we chat with Lisa O'Neil and Alyssa Young from Lee Health about the different social media platforms and how you can start to create a social media strategy for your business.   For more information please visit: https://www.bonitaspringschamber.com/podcast https://www.leehealth.org
44:06
March 31, 2020
First Time Home Buyers
Buying a home can be nerve-racking, especially if you're a first-time home buyer. After all, there are so many steps, tasks and requirements, you may be anxious about making an expensive mistake. In today's episode we chat with Patrick & Suzanne McGuire, from Go McGuire Group, about special programs and grants first time home buyers can take advantage of to help them move into their first home.
36:26
March 17, 2020
How to be a Star at Networking Events
The whole process of professional development can be quite complex and intimidating. For introverts and newbies without professional connections, it can feel down right unfair. As the saying goes, it's not what you know, but who you know. In this episode, we sit down with Tony Lee from Florida Gulf Coast University to talk about how you can be come a master networker.
22:16
March 12, 2020
What is SEO?
A ton of people search online to find the answers to their problems every day, but how is it stored? How do you make sure your business appears over your competitors in the search results? Join us as we talk about Search Engine Optimization and how you can use different tactics to increase your company’s visibility to generate more leads.
43:39
March 03, 2020
Finding the Right Intern For Your Business
Your growing company has a tight budget. You're hoping to get a lot done, but you only have a few employees. Has the thought of hiring an intern ever crossed your mind? But how do you find the right one? How do you make sure they have the right skill sets? Join us as we talk about the many things you can do to make sure that you company hires the intern that's right for you.
38:54
February 25, 2020
Coworking Space, Is It For You?
Whether you run your own business, work remotely or work for a large organization, you probably experienced some of the challenges that working away from the office can bring. Join us as we talk about the benefits of co-working space and how it can transform your business while answering the question, is it for me?
26:17
February 18, 2020
Bonita Springs Election Special: Shelley Anderson
Tiffany Esposito, President & CEO, of the Bonita Springs Area Chamber of Commerce interviews Bonita Springs City Council Candidate for District 2, Shelley Anderson.
14:12
February 11, 2020
Bonita Springs Election Special: Jesse Purdon
Tiffany Esposito, President & CEO, of the Bonita Springs Area Chamber of Commerce interviews Bonita Springs City Council Candidate for District 2, Jesse Purdon.
20:55
February 11, 2020
Bonita Springs Election Special: Chris Corrie
Tiffany Esposito, President & CEO, of the Bonita Springs Area Chamber of Commerce interviews Bonita Springs City Council Candidate for District 4, Chris Corrie.
16:52
February 11, 2020
Bonita Springs Election Special: Ben Hershenson
Tiffany Esposito, President & CEO, of the Bonita Springs Area Chamber of Commerce interviews Bonita Springs City Council Candidate for District 4, Ben Hershenson.
15:32
February 11, 2020
Bonita Springs Election Special: Adam Hughes
Tiffany Esposito, President & CEO, of the Bonita Springs Area Chamber of Commerce interviews Bonita Springs City Council Candidate for District 2, Adam Hughes.
16:51
February 11, 2020
Cultivating a Healthier Workforce
Healthy employees have a better job performance, are more productive, spend less on health insurance and take fewer sick days. Join us as we sit down with Megan Greer, from Blue Zones Project of SWFL, to talk about what you can do to cultivate a healthier workforce and how it will improve your bottom line.
35:18
February 10, 2020
Creating a Crisis Communication Plan
You've heard that all press is good press, but how do you successfully handle the spotlight when your business is at the center of a crisis? Join us as we chat with Kathleen Hessert, a public relations expert with more than 30 years experience helping world class athletes, celebrities and executives build their brands and say the right thing at the right time.
34:20
February 03, 2020
How Much Does a Website Really Cost
Before you buy most things, you probably have a general idea of what it will cost. But if you’ve spoken to a few web design companies lately, chances are there has been little consistency in the pricing of both design and development. So, what gives?   Stay tuned as we talk about what type of website is right for your business and exactly what that investment should cost you.
34:21
January 27, 2020
Creating a Great Customer Experience
Our customers have more power than ever. They have more access to competitors, a greater ease of switching and more influence through social media and online reviews. That's why the best marketing money can buy is a customer who will promote your business.
39:06
January 20, 2020
Elections 101
Are you registered and ready to vote in the next important election?  In today's episode special guest Nina Barbero sits down with Tommy Doyle and Jennifer Edwards from the Lee & Collier County Supervisor of Elections. Learn everything you'll need to know for the upcoming 2020 election process including important information and deadlines.
17:33
January 13, 2020
Start with Why
Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike?  Based off the Simon Sintek novel ‘Start With Why’ join us as we chat with Jason Teeters, from Second Muse, to discuss why organizations guided by this concept will succeed more often than those who don’t.
39:58
January 13, 2020
Season 1 Preview
Season 1 starts Tuesday, January 14, 2020. Check back for more episodes updated every Tuesday!
01:24
January 10, 2020