The Business of Marketing
By Adweek & SAP
The Business of MarketingNov 18, 2021
The Future of Leadership, DEI and Sustainability According to Former Facebook CMO
The influential marketer described as a “guiding light” in the advertising world wished us a farewell last year as he stepped down from his storied, four-decade career concluding at Facebook as the global CMO. But his impact and personal work are far from over in terms of revolutionizing the industry.
We couldn’t think of a better way to wrap season two of The Business of Marketing Podcast than by having Antonio Lucio as our guest. The former global CMO of companies like Facebook, Visa, HP, and PepsiCo has been a driving force for change and development when it comes to areas like diversity, equity, and inclusion, as well as sustainability.
On the season finale, Adweek’s chief innovation officer Toby Daniels sits down with Antonio to discuss his incredible career journey, his commitment and focus on DEI and sustainability issues, what he has in his CMO toolkit, and much more.
Antonio also talks about the origin and purpose of his latest venture, 5S Diversity and his participation as a member of the CMO Sustainability Accelerator, an industry-wide collaboration led by Adweek, ANA’s Global Growth Council and Sustainable Brands.
Throughout Season 2 of the podcast, we will be spotlighting a number of different startups that have participated in SAP.iO’s foundries programs. During this episode, you will hear from Olga Kotsur, Founder and CEO of Mercaux, a mobile solution that bridges the gap between designers and end customers. Learn about what they believe are some of the biggest future obstacles that they will have to overcome and how they leverage technology to drive growth and business transformation.
How Discover is Creating Meaningful Change in Diversity and Inclusion
With more than 20 years of experience in HR, Jonita Wilson has always had a deep passion and understanding of the value of diversity, equity and inclusion in the workplace. In 2019, she joined Discover Financial Services’ HR team with a director of diversity position—which led to her being named chief diversity officer last summer, overseeing all DE&I initiatives for the workforce of more than 17,000.
On the latest episode of The Business of Marketing Podcast, Adweek chief innovation officer Toby Daniels sits down with Wilson to discuss her HR career journey, what inspired the launch of Discover’s Diversity and Inclusion Task Force, the company’s top DE&I priorities for the year, and how she plans on strengthening and evolving the company culture. She also shared how other executives are looking to push the boundaries with their DEI initiatives can create meaningful change within their companies.
Throughout Season 2 of the podcast, we will be spotlighting a number of different startups that have participated in SAP.iO’s foundries programs. During this episode, you will hear from Eric Allen, CEO of LISNR, the leading ultrasonic proximity platform enabling secure and seamless data transmission via a secure and scalable software solution. Learn how they leverage technology to drive growth and business transformation and what they see are some of the biggest future obstacles that they will have to overcome.
Interested in joining the SAP.iO Foundries program? Visit SAP.iO for more information.
How The Wall Street Journal Continues to Scale Its Subscription Business
For more than two decades, Suzi Watford has been using an extraordinary ability not often found in the news industry: sparking new ideas that turn into revenue-driving realities.
After spending close to seven years working at News UK with roles in partnerships, sales, and marketing, Suzi joined The Wall Street Journal as their CMO back in 2014. In April of this year, Suzi became EVP, Consumer, a newly created role charged with creating a stronger Dow Jones “ecosystem”––fostering upselling, cross-selling, and bundling opportunities within their existing portfolio––as well as helping to build a Dow Jones platform complete with new products and services.
On the latest episode of The Business of Marketing Podcast, Adweek’s chief innovation officer, Toby Daniels, sits down with Suzi to discuss her career journey in the world of news, the ever-evolving newspaper business, The Wall Street Journals’ strategic pivot towards digital, and how she is working collaboratively within the organization to grow Dow Jones’ digital subscription businesses.
They also talked about the brand’s commitment to advancing news literacy and the launch of “Trust Your Decisions,” a new brand platform and campaign designed to reinforce the Journal’s position as the definitive source of truth for decision-makers.
Throughout Season 2 of the podcast, we will be spotlighting a number of different startups that have participated in SAP.iO’s foundries programs. During this episode, you will hear from Ashley Crowder, Co-Founder and CEO at VNTANA, a SaaS platform that makes 3D asset production and distribution fast and scalable for apparel, footwear and furniture. Learn how they worked with SAP to transform their business, the major obstacles they faced as a startup in the 3D space, and how they are leveraging technology to drive their growth.
Why P&Gs Walker and Company CEO's Core Values Are A Driver of Business Success
When it comes to resumes, you might be hard-pressed to find one as impressive as Tristan Walker’s.
Before founding the health and beauty brand, Walker & Company in 2013, Walker worked as an Energy trader at both Lehman Brothers and J.P. Morgan, completed an internship during the early days at Twitter, served as the Director of Business Development for Foursquare where he oversaw strategic partnerships and monetization and was an Entrepreneur-in-Residence at Andreessen Horowitz.
Throughout his career he has earned accolades including a USA Today Person of the Year, TIME 100 Next, Ebony Magazine's 100 Most Powerful People, Vanity Fair's "Next Establishment," Fortune Magazine's “40 Under 40,” and Black Enterprise's “40 Next.”
On the latest episode of The Business of Marketing Podcast, host Toby Daniels sits down with Walker for a career-spanning interview where he shares some of his most memorable learning lessons and the individuals that were most instrumental to his career growth.
They also discuss what led him to create Walker and Company, the six personal values he used as a foundation for building the brand, the 2018 P&G acquisition of the brand, and how the Bevel brand is aiming to raise awareness on the need for reform and end the practice of recidivism.
Throughout Season 2 of the podcast, we will be spotlighting a number of different startups that have participated in SAP.iO’s foundries programs. During this episode, you will hear from Fang Cheng, CEO at Linc, the only end-to-end CX Automation solution purpose-built for brands and retailers. Linc was not only just a part of the SAP Foundries program in 2019 but has gone on to partner with SAP. Learn the genesis of the idea and what they see as the biggest drivers of growth for the company.
Interested in joining the SAP.iO Foundries program? Visit SAP.iO for more information.
Why the Search for the Perfect Forecast Keeps AccuWeather's President Motivated
Steve Smith first joined AccuWeather as a forecasting intern in the summer of 1997. 24 years later, Steve is now President of the company, and it was his passion for weather and science and the company's reinvention during the digital revolution of the late 90s that he describes as "the perfect storm" of opportunity that both changed the company and his career forever.
As President, Steve is responsible for the enterprise-wide product, techno2logy, R&D, corporate development and strategy, digital media division, content, and the AccuWeather® Network. He also oversees the marketing team and stays especially close on the B2B side.
In the latest episode of The Business of Marketing Podcast, Adweek’s chief innovation officer, Toby Daniels, sits down with Smith to discuss how R&D and marketing can work hand in hand, using marketing to directly drive leads, B2B marketing, and data acquisition. They also discussed how AccuWeather’s marketing has evolved with the rise of first-party data, the role that trust and transparency play in his leadership approach, and the company's never-ending goal to predict the perfect forecast.
Throughout Season 2 of the podcast, we will be spotlighting a number of different startups that have participated in SAP.iO’s foundries programs. During this episode, you will hear from Allison Robinson, Founder & CEO of The Mom Project, a digital talent marketplace and community that connects professionally accomplished women with world-class companies. Learn how Allison is leveraging technology to transform her business without a tech background and how they plan on connecting their moms with over a billion dollars in economic opportunity over the next three years.
Interested in joining the SAP.iO Foundries program? Visit SAP.iO for more information.
How Snap Lets Brands Step Into A New Creative Reality With AR
In 2018, SNAP’s stock was down and a number of senior leaders had recently left. Around this time, SNAP’s CEO Evan Spiegel made a commitment to bring on a number of important senior leaders to help bring the company back from irrelevancy.
Enter Jeremi Gorman. She joined the company in 2018 as Chief Business Officer and since then, she has helped bring SNAP stock from $5 to $79.31 (as of 9/23/21) and they recently posted their best quarter in 4 years.
In the latest episode of The Business of Marketing Podcast, Adweek’s Chief Innovation Officer, Toby Daniels sits down with Gorman to discuss her incredible career including her time at both Yahoo and Amazon, and how she helped restructure SNAP’s sales organization.
They also dive deep into Snap’s product and how they continue to differentiate the user experience on the platform, their big investment into AR, the importance of blending brand and storytelling together with performance, and her thoughts on the next frontier for marketers, The Metaverse.
Throughout Season 2 of the podcast, we will be spotlighting a number of different startups that have participated in SAP.iO’s foundries programs. During this episode, you will hear from Byran Dai, Founder & CEO of Daivergent, a technology platform allowing companies to fulfill data requests at scale by matching to the best-suited, vetted candidates. Learn how they are leveraging technology to lower the barrier for candidates to get the same training virtually as they would get anywhere else in the world.
Interested in joining the SAP.iO Foundries program? Visit SAP.iO for more information.
How Harry's is Taking a New Approach to the Mental Health Crisis
On this week’s episode, The Business of Marketing Podcast, Adweek’s chief innovation officer, Toby Daniels, sits down with Jaime Crespo, General Manager at Harry's. With almost 20 years of experience, Jaime has held senior marketing roles for brands like Unilever, Anheuser-Busch InBev, and Amazon before joining Harry’s. At Harry’s, he is responsible for Harry's P&L in the US and developing commercial and innovation roadmaps. He’s also responsible for the growth and success of the Harry’s brand and for realizing the brand vision to become a disruptive omnichannel men’s care brand.
During the conversation, Jaime talks about the career path that led him to Harry’s, the brand’s recent $155M in new funding, how Harry's leadership is organized, and some of the ways that they work together to drive business transformation. Jaime also discusses Harry's Open Minds Initiative, which is an open search for the next great idea to change the state of mental health in the US that will see the brand award a $5 million grant to the winning non-profit to bring their vision to life.
Throughout season 2 of the podcast, we will be spotlighting a number of different startups who have participated in SAP.iO’s foundries programs. During this episode, you will hear from Alaina Piland, CFO at Ivaldi Group, a business intelligence software providing custom digital distribution solutions to strengthen and simplify heavy industry supply chains. Learn how Ivaldi partnered with SAP.IO to provide their customers with more robust insights.
Interested in joining the SAP.iO Foundries program? Applications are now open for fall 2021 in San Francisco and New York and will focus on supporting b-to-b technology startups across the world with solutions in Energy Innovation, Responsible and Ethical Sourcing, Environmental and Emission Management, Responsible Design, and Production, Carbon Tracking, and more!
Why BACARDÍ Rum's Global SVP Says Humility Will Always Win Over Hierarchy
On this week’s episode of The Business of Marketing Podcast, Adweek’s Chief Innovation Officer, Toby Daniels sits down with Ned Duggan, Global SVP at BACARDÍ Rum. Over the past 13 years at BACARDÍ Rum, Ned has worked in Global and North American Marketing roles across a number of leading spirits brands including Grey Goose Vodka and BOMBAY SAPPHIRE Gin.
During the conversation, they discussed what first drew Ned into a career in marketing and the spirits industry, what fuels his creativity, how he unlocks creativity in others, and what BACARDI is doing to drive sustainability and their recent foray into the ready-to-drink space.
Ned also discusses why he prefers humbleness over hierarchy when creating the ideal and creative work environment and shares his thoughts on the importance of storytelling and product innovation. They also discuss BACARDÍ Rum’s most ambitious campaign they have done as a company in the last 20 years centering on the first-ever remake of the global hit single, “Conga.”
Throughout season 2 of The Business of Marketing, we will be spotlighting a selection of startup companies working with SAP.iO to accelerate their business. This week, you will hear from Diane Keng who is the CEO & Founder of Breinify who will provide an inside look at their platform that helps enterprise brands collect data and create personalized digital experiences for their consumers and how SAP.iO was imperative to their growth.
Interested in joining the SAP.iO Foundries program? Applications are now open for Fall 2021 in San Francisco and New York and will focus on supporting B2B technology startups across the world with solutions in Energy Innovation, Responsible & Ethical Sourcing, Environmental & Emission Management, Responsible Design & Production, Carbon Tracking, and more!
How Hulu Letting Viewers Choose Ads Or No Ads Solidified Their Streaming Business
If there’s anyone who knows the ins and outs of driving growth strategies, it’s Kelly Campbell. Before she arrived at Hulu, one of the shining streaming stars coming out of this past year, she oversaw growth marketing for Google Cloud. Suffice to say, Kelly knows a thing or two about how to scale platforms on the rise.
On this week’s episode of The Business of Marketing Podcast, Adweek’s Chief Innovation Officer, Toby Daniels sits down with Kelly, who is now President at Hulu to discuss her role managing Hulu’s suite of on-demand and live streaming businesses, as well as, overseeing Disney’s digital media and Movies Anywhere business. They also dive deep into Kelly’s extensive career, which includes serving as Hulu’s CMO where she led the brand’s overall marketing across their subscription video on demand and live TV businesses, and her previous roles at Google Cloud and JPMorgan Chase.
Kelly also discussed navigating the new role as President during the pandemic, how she has been onboarding new people into her teams, how the Hulu culture has evolved since she has taken on this new role, and the importance of having clearly articulated values within the organization. Kelly is truly an incredible and inspirational C-Suite leader, and this conversation only scratches the surface of the insights and experience she has.
Throughout season 2 of The Business of Marketing, we will be spotlighting a selection of startup companies working with SAP.iO to accelerate their business. This week, you will hear from Elias Guerra, CEO of Popwallet and participant in SAP.io Foundries Program, and shares some of the biggest drivers that impacted the growth of his company and the ways that SAP.iO was supportive through this process for growth in the future.
Interested in joining the SAP.iO Foundries program? Applications are now open for Fall 2021 in San Francisco and New York and will focus on supporting B2B technology startups across the world with solutions in Energy Innovation, Responsible & Ethical Sourcing, Environmental & Emission Management, Responsible Design & Production, Carbon Tracking, and more!
How SAP.IO Drives Innovation and Growth for Startups and Customers Around the World
Since 2017, SAP.iO has helped more than 300+ external startups and internal ventures accelerate their growth while enabling thousands of SAP’s customers to access innovation. With over 20 years of experience in business development and strategy in the tech industry, it would be hard to find someone more qualified to lead the company’s early-stage startup acceleration and incubation programs across the world than Alexa Gorman.
To officially kick off the second season of The Business of Marketing, Adweek’s Chief Innovation Officer Toby Daniels sat down with SAP.iO’s SVP, Global Head of Foundries and Intrapreneurship to discuss her career at SAP that spans over two decades, how SAP.IO works with startups to develop marketing strategies to drive business transformation and their commitment to inclusivity by pledging to accelerate 200+ startups from underrepresented founders.
Across the rest of the episodes, we will spotlight a selection of startup companies working with SAP.iO to accelerate their business including The Mom Project, Mentor Spaces, Linc, and Breinify.
Interested in joining the SAP.iO Foundries program? Applications are now open for Fall 2021 in San Francisco and New York and will focus on supporting B2B technology startups across the world with solutions in Energy Innovation, Responsible & Ethical Sourcing, Environmental & Emission Management, Responsible Design & Production, Carbon Tracking, and more!
How BIC Drives Innovation in the Face of Disruption
For over 75 years, BIC has grown from humble beginnings to become a globally recognized and iconic brand.
But how do you take a legacy brand like BIC whose core business is making pens, lighters, and disposable shavers, and maintain relevance in a world that has seen every significant disruption in almost everything analog due to technological innovation and digital transformation?
On the season finale of The Business of Marketing Podcast, we sat down with BIC CEO Gonzalve Bich during Adweek’s CMO Summit to discuss how they have maintained their relevance by making their business internationally diverse, inclusive, and cross-functional.
The family-owned brand is truly generational as Gonzalve’s grandfather, Marcel Bich, founded the company back in 1945. Gonzalve is an incredible leader whose perspective of business transformation and how to drive innovation in the face of disruption centers on putting your core values as a business before anything else.
Tune in to learn about his 18-year journey learning every facet of the business, their "Writing the Future, Together" sustainable development program with a goal to improve learning conditions for 250 million children around the world by 2025, and the ways they have managed to reach new customers through their latest partnership with Snoop Dogg and Martha Stewart.
Brought to you by SAP
How a Viral TikTok Led to the Transformation of Ocean Spray’s Business
On September 25, 2020, Nathan Apodaca’s car broke down on his way to work, so he decided to take his skateboard to avoid being late. On his way, he grabbed a bottle of Ocean Spray Cran-Raspberry, fired up TikTok, and would inadvertently go on to create one of the most viral moments of the year.
Not only did the feel-good “Dreams” video make Nathan an overnight sensation on TikTok, and reintroduce Fleetwood Mac to an entire generation of creatives, but it also reinvigorated a 91-year-old legacy brand in Ocean Spray.
No one could have predicted the significance of this cultural moment or the impact on the fortunes of Ocean Spray’s business, least of all their CEO Tom Hayes. However, as a veteran of the food business and a leader with tremendous empathy for his customers and stakeholders, Tom knew that this was an opportunity to do something that would not only transform Nathan’s life, but it would also catapult the brand into the zeitgeists that is TikTok meme culture.
During Social Media Week New York, Tom Hayes sat down for a special episode of The Business of Marketing Podcast to discuss the viral moment and how they used it as the catalyst to engage with a whole new generation of consumers.
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Turning Around an Icon: A Conversation with Rolling Stone's President and COO Gus Wenner
Founded by Jann Wenner in 1967, Rolling Stone magazine has been a leading voice of music and popular culture for more than 50 years.
It was during the 50th anniversary of the iconic brand that everything changed. In 2017, after realizing they wouldn't be able to thrive as a mid-size, independent publishing company, Jann and his son Gus Wenner, who joined the company back in 2012, sold the company to Penske Media Corporation (PMC).
Since joining the company, Wenner has transformed Rolling Stone from a print-based business to a multi-platform content brand. Under his leadership, they have gone through an extraordinary period of transformation enabled in large part by his vision for how to interweave the brand's world-class journalism and storytelling into the fabric of culture and society.
On the latest episode of The Business of Marketing Podcast, we sat down with Gus Wenner, President and Chief Operating Officer, of Rolling Stone to talk about his early career experiences, learning the business of publishing from his dad, and how they have since driven business growth through digital transformation, including the launch of a daily streaming show that Rolling Stone hosts in partnership with Twitch.
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How Belvedere's President Leads with Vulnerability, Empathy, and Inclusion
While most businesses are just now shifting their focus to sustainability, Belvedere Vodka had been quietly working on it for nearly a decade.
"We've been working on sustainability since 2012 and in a pretty serious way, but we didn't really talk about it before. It was something that we did," says Rodney Williams, President and CEO of Belvedere Vodka. "We reduced CO2 emissions from 2012 to 2017 by 42% and we were the first distillery to win a green energy grant in 2018 from the EU, that information before the pandemic was kind of great for people who wanted to nerd out and sustainability. But now it's germane to a much broader audience who is online, who is making decisions and online and finds this commitment to quality, this commitment to the environment important their decision process."
On the latest episode of The Business of Marketing Podcast, we sat down with industry legend Rodney Williams during Mediaweek 2021 to discuss his career as a purposeful and empathic leader, his focus on advocating for and building inclusive corporations, and the power and importance of brand storytelling.
Tune in to learn how Belvedere is distilled with purpose at its core, the ways in which they are nourishing the environment and reducing its carbon footprint, and how the ways it connects socially with its consumers and communities around the world.
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How Square Became a Critical Lifeline for their Customers During the Pandemic
At the beginning of 2020, Square was gearing up for a huge growth year driven in large part by brand storytelling and customer acquisition.
No one could have planned or predicted what ultimately happened next but, the strategy, plan, and priorities didn't fundamentally change once the pandemic hit, but the needs of Square’s customers did. The company's ability to move fast and be agile to the changing landscape enabled them to provide an essential lifeline to literally millions of businesses around the world.
On the latest episode of The Business of Marketing, we sat down with Lauren Weinberg, Global Head of Marketing for Square to discuss the importance of being an empathic leader during uncertain times and what it means to lead with vulnerability, especially when it comes to managing her team.
Tune in to learn how Square experienced significant growth during the pandemic while providing resources, services, and loans for small businesses all over the world, the meteoric rise in cashless businesses, and some of the new tools and products that they plan to roll out to continue to help SMBs in the future.
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The Importance of Combining Emotion and Data to Scale Your Business with Shake Shack CMO Jay Livingston
In 2001, Shake Shack started out as one hot dog cart in Madison Square Park, but over the last 20 years, it has become one of the most iconic fast casual restaurants in America with 300+ locations around the world.
When the pandemic hit, the restaurant chain known for its burgers and shakes lost 85% of their sales within a week. This caused the brand to pivot rapidly to digital and expedite their entire digital strategy. Shake Shack not only survived the pandemic, but thrived by adding more than 2 million customers to its mobile app experience over the past year.
On the latest episode of The Business of Marketing, we sat down with Shake Shake CMO Jay Livingston to discuss his fundamental role in the brand's digital strategy and his incredible career journey from his time in consumer banking as the SVP of Global Marketing at Bank of America to CMO of the pet-food delivery company, BARK. In 2019, Jay became CMO of Shake Shack.
Tune in to hear about Shake Shack's mission to Stand for Something Good® and how that mission has been fundamental to the business during the Pandemic as they have had to lean heavily into their core values to ensure they were able to stay afloat, keep their staff and customers safe while still delivering a world-class experience.
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How the Milwaukee Bucks C-Suite Team Thrives on Collaboration
During their 2020 season, the Milwaukee Bucks had the NBA’s best record, the league’s Most Valuable Player, and the best chance for a Bucks team to win a championship in 49 years, but on August 26, the Bucks players decided to take a stance instead of play Game 5 in their series with the Orlando Magic.
Following the shooting of Jacob Blake by police in Kenosha, Wisconsin, the Bucks players refused to step out on the court for their playoff matchup, which sent shockwaves across the NBA and later led to the Houston Rockets and Oklahoma City Thunder joining their protest for social change.
On this episode of The Business of Marketing Podcast, presented in partnership with SAP, Toby Daniels, Chief Innovation Officer at Adweek hosted a conversation with Peter Feigin, President of the Milwaukee Bucks and Fiserv Forum, and Dustin Godsey, CMO of the Milwaukee Bucks to discuss why they and their players chose to a take a stand during the Black Lives Matter movement and how their core values guided them as a business during that time.
Listen to the latest episode of The Business of Marketing to also hear how the Bucks and the NBA pivoted during the pandemic, the challenges of reopening offices and stadiums, and how innovating around virtual live experiences helped bring them closer to their fans.
The Power of Purpose-Driven Marketing with Lisa Sherman (Ad Council), Alicia Tilman (SAP) and Linda Yaccarino (NBCUniversal)
While purpose-driven marketing isn't a new term in our industry, it's taken on a significant new meaning in a COVID world. It isn’t enough to act on consumer’s behalf — rather brands are shifting towards a more collaborative approach to work alongside consumers to bring about positive change at both individual and community levels.
At Adweek's Challenger Brands on Thursday, Ad Council's President and CEO Lisa Sherman was joined by council members Linda Yaccarino, Chairman of Global Advertising and Partnerships, NBCUniversal, and Alicia Tillman, Global CMO, SAP to discuss how they're driving business transformation within their respective organizations through the lens of purpose including leading an industry effort to address misconceptions and concerns around COVID-19 vaccine safety and effectiveness.
Listen to the latest episode of The Business of Marketing to find out what purpose means to these business leaders, the importance and power of purpose-driven marketing, and learn more about the Ad Council and COVID Collaborative's National COVID-19 Vaccine Education efforts.
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Making the Jump from CMO to President with Nuno Teles (Diageo Beer Company USA) and Kevin Hochman (Yum! Brands)
Nuno Teles, President of Diageo Beer Company USA and Kevin Hochman, U.S. President of KFC & Pizza Hut at Yum! Brands have both had long and successful careers as marketers and made the leap from CMO to President. So, how did they get to the top? What skills were essential for them to develop in order to earn that new seat? What critical career moments defined their paths? And how should CMOs think about not only getting that seat, but demonstrating their credibility as business owners?
Find out on this episode of The Business of Marketing, along with why they believe the role of the CMO has elevated to be lighthouse of the organization that can lift and serve consumers, employees, communities and... businesses.
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The ROI in People, Purpose, and Collaboration with Mastercard’s Michael Fraccaro and Raja Rajamannar
On the latest episode of The Business of Marketing, we sat down with Mastercard’s Michael Fraccaro, Chief People Officer and Raja Rajamannar, President, Healthcare Business and Chief Marketing and Communications Officer to discuss how the role of the CMO has been elevated as a direct result of 2020, the critical need to collaborate in and out of crisis mode, and how they drive growth for Mastercard, together.
Tune in to learn more about how they work together to create cross-functional teams, establish clear communications, uphold purpose, build employer brand, develop talent for the future, and present their results to the board. Also don’t miss Raja’s recap on his new book that launched today, Quantum Marketing, and how Marketing as we know it will forever change moving into the fifth paradigm.
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Responding in a Global Pandemic - Janey Whiteside (Walmart) and Debora Koyama (Unilever)
For the premiere episode of The Business of Marketing, we welcome Janey Whiteside, Chief Customer Officer of Walmart and Debora Koyama, Global Growth Operations Officer of Unilever. Together, they share how they are navigating challenging times with optimism, innovation and growth, how the C-Suite unifies to deliver on company, customer, and employee objectives, and how the CMO and Marketing can best power advancement for all.
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Introducing The Business of Marketing
The Business of Marketing features CEOs, CIOs, CTOs, CHROS, and other C-Suite members to dive deep into the intersectionality of Marketing, Finance, Technology, HR, and the Board Room to drive business growth.
As the Role of the CMO and Marketing took a giant leap forward in 2020, given the critical role they play through times of crisis inside and out, it is critical to understand how CMOs can further their credibility and extend their influence across the C-Suite, their organizations and their communities. Bringing in perspective from other seats at the table will shed light on what it takes to be a leading CMO, driving growth collectively.
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