Business of Software Podcast

Business of Software Podcast

By Business of Software
Business of Software is a place that brings together the brightest minds and greatest practitioners in software into one place. World-Class software leaders such as Joel Spolsky, Gail Goodman, Seth Godin, DHH, Dharmesh Shah, & Kathy Sierra come to teach everything except the code in how to scale great software companies that stay profitable in the long term. Expect the latest thinking and fresh perspectives from some of the world's leading software practitioners. Stay up to date and hear about new talks, videos, podcasts and conference updates. http://businessofsoftware.org/updates
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Customers Are Not The Source Of Innovation (with Marty Cagan)

Business of Software Podcast

Customers Are Not The Source Of Innovation (with Marty Cagan)

Business of Software Podcast

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Bottoms up with OKRs (with Whitney O'Banner)
The year is 1999 and Google launch their defining OKRs video. Twenty years later Whitney O'Banner takes to the BoS stage to ask why these goals have never been redefined for the ever changing world we now live in. Hear how Whitney (the Engineering Manager at Medium) delves into which aspects of Google’s video should be embraced, which should be updated in line with the times, and which should've  been left in the ’90s. This talk was recorded live at Business of software Conference USA 2019 in Boston, MA. for more great talks visit businessofsoftware.org/videos
34:35
June 1, 2020
Design Metrics that Matter (With Jared Spool)
Design is a process where we finely tune our intuition to create great user experiences. Yet, sometimes, what we think is best rivals the metrics. What do we believe – our gut or the data? This talk from Jared Spool will teach you: What easily-collected analytics, like bounce rate, actually tell us about our users’ experiences Why techniques like a money-left-on-the-table analysis can show us how metrics impact design Why asking, ”Would you recommend this?”, is a bad way to measure brand engagement Recorded live at Business of Software Conference USA in Boston, MA 2018 For more great videos of BoStalks, visit businessofsoftware.org/videos
1:02:31
May 26, 2020
Build Iron Man Suits, Not Terminators (with Carl Ryden)
Carl Ryden has been a regular attendee at Business of Software Conferences for a long time. His company PrecisionLender has seen incredible growth leading to acquisition in 2019 and providing a huge amount of value in the banking sector.  In this talk, Carl talks about how PrecisionLender use AI to offer a valuable service to their customers, and what he sees as the future of AI. Recorded live at Business of Software Conference Europe in Cambridge, UK in 2018 For more great BoS talks go to businessofsoftware.org/videos.
1:07:04
May 19, 2020
Cancer, Competitors, and being a CEO (with Patrick Campbell)
Building a company takes an extraordinary amount of effort, no matter your role, and both life and competitors don't hold punches for anyone. CEO and Founder of ProfitWell, Patrick Campbell knows this first hand. Using his experience bootstrapping ProfitWell to $10M and beyond (while simultaneously undergoing some pretty big personal roadblocks), he talks us through essential frameworks to help you handle problems in the proper context, while also teaching some operational takeaways to keep you ahead of the increasingly competitive landscape. Recorded live at Business of Software conference USA 2019 in Boston, MA. For more talks, visit businessofsoftware.org/videos
1:00:57
May 12, 2020
Shifting From Outputs To Outcomes (with Teresa Torres)
Teresa Torres is a Product coach at ProductTalk.org advocating strong critical thinking practices to ensure there is a strong connection between what teams are learning in their research with the product decisions that they are making.  If you are like most leaders, you got to where you are because you are good at making decisions. You can quickly go from strategy to execution and you know exactly what should be done next. But if we make all the output decisions (e.g. what to build, what programs to roll out, how a process should work), our company’s solutions are only as good as we are. To avoid this trap, instead of telling our teams what to do, we need to tell them what outcomes we expect them to drive. Recorded live at Business of Software USA 2019 in Boston, MA. For more talks visit businessofsoftware.org/videos
1:00:54
May 5, 2020
Product-Market Fit Engine (with Rahul Vohra)
Rahul Vohra – CEO and Founder of Superhuman – presents his BoS 2018 talk Product-Market Fit Engine, a five step plan to revolutionise the way you think about product market fit, metrics, and understanding the needs of the people that really matter. Rahul was previously the CEO & Co-Founder of Rapportive, a gmail plug-in that displays your contacts’ social media information inside your email application. After selling Rapportive to LinkedIn, Rahul worked with several startups in both investment and advisory capacities before setting up Superhuman - the world's fastest email experience. This was recorded live at Business of Software Conference USA 2018, in Boston MA. For more videos of BoS Talks, go to businessofsoftware.org/videos
58:11
April 28, 2020
Bootstrapping A Business In The Face Of Well-Funded Competition (with Laura Roeder)
So you want to start a business? No problem. You want to bootstrap it yourself? Okay. You want to position yourself directly against huge competitors and play them at their own game? You've got guts! Laura Roeder launched MeetEdgar - a social media scheduling tool - in 2014 and was up against giants like Hootsuite (who have raised over $300m in funding). So how can a small bootstrapped company compete? Laura spoke at BoS Europe 2018 with her Four P Points for success.   Recorded live at Business of Software Europe 2018 in Cambridge UK. For more talks from BoS conferences, go to businessofsoftware.org/videos
46:30
April 21, 2020
Customers Are Not The Source Of Innovation (with Marty Cagan)
Marty Cagan has worked with some of the biggest tech product companies in the world. He was involved in the early stages of Netscape and eBay, and has since formed SVPG, who work with tech product teams to help them make the most of their products. With SVPG, Marty has worked with teams at Google, Apple, Netflix, Airbnb, Disney, and Amazon – to name just a few. In this talk, Marty hammers home the point that customers are not the source of innovation – it must come from inside your company. Using examples from some of the biggest product companies in the world, Marty shows how using engineers in Product Discovery can lead to innovation in a way that a customer feedback never could. Recorded at BoS CEO Tales 2018 in London. For more great talks, go to businessofsoftware.org/videos
53:33
April 14, 2020
AI, hype, and the future of humanity (with Rick Nucci)
We’ve all seen movies about artificial intelligence getting smarter than us and overthrowing our stronghold to make us obsolete, but how close are we to total subordination, and is the fear of losing jobs to robots as real as we are led to believe? In this informative and witty talk by Rick Nucci – CEO and co-founder of Guru (a company based on empowering others to do their jobs) – we see that there are many factors to take into consideration before we start throwing in the towel on humanity and that the hype of every innovation gone before was the big thing to fear. Recorded live at Business of Software USA 2018. For more great talks from the BoS conferences, go to businessofsoftware.org/videos
1:00:42
April 7, 2020
Long. slow SaaS ramp of Death (with Gail Goodman)
Gail Goodman (CEO of Constant Contact) describes Constant Contact's roadblocks that many face, and gives her actionable advice for overcoming it.  (Listen in particular for the advice to do a roadshow to local Chamber of Commerce events, get an educational-event-qua-micro-salespitch down, and then scale that out by hiring people to replicate the process over other territories.) In addition to the tactical advice Gail delivers an inspiring story that even mega-successes like Constant Contact had, in the not-too-distant past, challenges which every company can relate to.  Recorded Live at Business of Software USA 2012.
51:04
March 31, 2020
Supporting Employees Struggling With Mental Health (with Greg Baugues)
Greg Baugues is the Manager of the Developer Community at Twilio. In this talk, Greg shares an honest and brave story of his own struggles with mental health, and offers advice to employers to help them support their team members fighting similar battles. Recorded at Business of Software USA 2018. To listen to more BoSTalks from all conferences go to businessofsoftware.org/videos
21:10
March 24, 2020
Hiring Remotely Is A Superpower (with Amir Salihefendic)
Amir Salihefendic is the founder and CEO of Doist, a fully remote company. In this talk, Amir shares ten lessons from his entrepreneurial journey, including why he thinks hiring remotely is a superpower. There's a lengthy Q&A after the talk with some great practical advice on running remote teams and company retreats. If you're interested in remote working, check out our episode from a couple of weeks ago with Wade Foster, Founder/CEO of Zapier, on running a remote company. Recorded at Business of Software Europe 2019. To listen to more BoSTalks from all conferences go to businessofsoftware.org/videos
53:11
March 17, 2020
Why your 'brilliant' tech fails to have an impact (with Tom Adeyoola)
Tom Adeyoola’s self-confessed list of ‘fails’ at previous jobs is… significant. Technology launched before the market was ready, a funded company run into the grown, struggling to reach the heights of an American counterpart. However his latest venture, Metail, is going from strength to strength.  In this talk, Tom outlines some of the key things he learned during his ‘fails’ that helped propel Metail to the level of success they’re currently experiencing and allowed him to later leave Metail to focus on future endeavours. Recorded at Business of Software Europe 2018. To listen to more BoSTalks from all conferences go to businessofsoftware.org/videos
59:21
March 10, 2020
New ways of working (with Dame Stephanie Shirley)
***Don't forget : Business of Software Europe is on 23-24 March 2020 in Cambridge UK.  Get your tickets at businessofsoftware.eu*** Dame Stephanie is 50 years ahead of her time. While remote work is becoming more popular now, Dame Stephanie’s company was remote only from the outset. Forget Slack, this was a time when there was still a decade before email was invented and almost 30 years before Tim Berners Lee invented the World Wide Web. In this interview, Mark and Dame Stephanie will discuss some of the lessons she’s learned (often the hard way) in starting, building, growing and exiting one of Europe’s most successful companies. You will hear why some of her core values - trust, a belief in strong culture, valuing outputs over inputs, a sense of values and determination - are as critical to building a successful business today as they were in the jet age. Recorded at Business of Software Europe 2019. To listen to more BoS Talks, go to businessofsoftware.org/videos
41:15
March 3, 2020
The Accidental Bad Manager (with Claire Lew)
This week on the BoS Podcast we have Claire Lew - professor of entrepreneurship at Northwestern University and CEO of Know Your Team (a software tool that helps managers become better leaders) - talking about how no one sets out to be a bad boss, but it’s easy to become one.  After years of research from 15,000+ people and 25 countries, Claire, shares the biggest, most counter-intuitive mistakes that leaders unintentionally make – and what to do about them. Recorded at Business of Software Europe 2019 in Cambridge, UK. To listen to more talks go to https://businessofsoftware.org/videos
55:57
February 25, 2020
Running A Remote Company (with Wade Foster)
Business of Software Conference Europe 2020: 23-24 March, Cambridge UK. For more info, go to https://businessofsoftware.eu This week’s talk is by Wade Foster – CEO and co-founder of Zapier, a fully remote company. Wade talks about how he builds operating cadence at a fully remote company, covering hiring, employee onboarding, how they run meetings, and how they work to continuously improve the company culture. The talk is followed by a mammoth Q&A – make sure you stick around for that. Recorded at Business of Software Conference Europe 2018 in London, UK. To listen to more BoS Talks, go to https://businessofsoftware.org/videos.
1:01:18
February 18, 2020
Software Pricing Demystified (with Rich Mironov)
Software pricing is notoriously difficult and it doesn't matter how much you spend – the customer only cares about it's value to them. You can’t sell your product until it’s built and the developers need paid to create the product; so how do software businesses make money if they are out of pocket before they even start? In this talk Rich gives you the key points to remember throughout your journey from startup to success. Recorded at Business of Software Conference Europe 2019 in Cambridge, UK. To listen to more BoS Talks, go to https://businessofsoftware.org/videos.
33:34
February 11, 2020
Product Culture Eats Execution Culture (with Bruce McCarthy)
This week, Bruce McCarthy shares his vision of what he calls 'Product Culture'. Bruce outlines the 4 key aspects of a product culture. 1 - Lead with a vision of Human Awesomeness. 2 - Build small diverse teams. 3 - Trust people to manage their work. 4 - Learn and improve continuously. Recorded at Business of Software Conference Europe 2018 in London. To listen to more BoS Talks, go to https://businessofsoftware.org/videos.
1:02:46
February 4, 2020
Keeping the Fun in your Buisness Life (with Natalie Nagele)
This week we have Natalie Nagele - CEO and Co-Founder of Wildbit. Natalie is striving to prove that you can grow your business whilst ensuring developers aren't spending time in the weeds of process, infrastructure, and communication. Their products and customers allow them to do the best work of their lives - design, code, and ship brilliant software, Recorded at Business of Software Conference USA 2017 in Boston, MA. To listen to more BoS Talks, go to https://businessofsoftware.org/videos.
58:27
January 28, 2020
Making Complex Products Obviously Awesome (with April Dunford)
The Business of Software Podcast is back! In this BoS Talk April Dunford shows you how important positioning is to your product and how you can be doing yourself a great injustice just by positioning incorrectly.  April is an expert marketing practitioner turned executive consultant and author who helps technology companies make complicated products easy for customers to understand and love. Recorded at Business of Software Conference USA 2019 in Boston, MA. To listen to more BoS Talks, go to https://businessofsoftware.org/videos.
54:22
January 21, 2020
Writing Copy For SaaS (with Joanna Wiebe)
In this episode, Mark interviews Joanna Wiebe, founder of Copy Hackers, about writing copy for SaaS. Joanna gave a brilliant talk at Business of Software Conference USA 2017 about using old-school copy tactics in your SaaS copy, and here they pick up on some of the themes of the talk and answer some questions from the BoS Community. Watch Joanna's talk from BoS USA 2017 and other BoS Videos at https://businessofsoftware.org/videos
53:18
November 23, 2018
How To: Sell Your Software Better
This week, we sit down of Steli Efti of close.io to talk about selling software. You can find Steli's talks from BoS Conferences here: http://businessofsoftware.org/2016/07/all-talks-from-business-of-software-conferences-in-one-place-saas-software-talks/
57:30
May 31, 2018
How To: Write Non-Sucky Copy
If copy is your online salesperson, you can't afford to ignore it. In this talk from Business of Software USA 2014, Joanna Wiebe instructs us on how to write 'Non-Sucky' Copy.
53:40
April 13, 2018
How To: Do Remote Working Well
This week, we sit down with Bridget Harris (CEO, YouCanBook.Me) and Peldi Guilizzoni (CEO, Balsamiq) to talk about remote working. Both are experienced practitioners of running a remote company, and here they employ their experience to answer some tough questions. How do you do remote working well? What are some of the pitfalls to avoid? How do you build company culture when you work on the other side of the world?
1:06:09
April 5, 2018
A Founder In Pain
Jason Cohen gives a sermon from the book of Hacker News at Business of Software Conference USA 2017.
1:02:52
March 22, 2018
Designing Organisational Culture
Alexander Osterwalder on Designing Organisational Culture. Watch the talk here; http://businessofsoftware.org/2016/07/how-to-design-organisational-culture-alex-osterwalder-bos-usa-2015/
51:58
March 16, 2018
Your Company Should Be Your Best Product
Jason Fried, CEO of Basecamp, talks about how they treat their company as a Product by iterating on it to fix 'bugs'. A peak behind the curtain to see how a well established SaaS company designs its employees' user experience. Watch the talk here: http://businessofsoftware.org/2017/08/build-customer-driven-product-team-jason-fried-basecamp-bos-usa-2016/
1:10:14
March 8, 2018
How We Almost Messed Up Trello
In early 2017, Trello was acquired by Atlassian for the mammoth sum of $425 million. In 2016, Michael Pryor sat down with Paul Kenny at Business of Software Conference USA to discuss how they almost messed up Trello. Seems like they managed to do alright in the end...
59:15
March 1, 2018
The End Of Competitive Advantage
In this week's episode, Thinkers50 nominee Professor Rita Gunther McGrath of Columbia Business School talks about the End of Competitive Advantage - how do you stay ahead in a rapidly moving, fast-paced business environment?
53:16
February 22, 2018
What Is Jobs To Be Done?
Bob Moesta & Chris Spiek demonstrate how to use JTBD practically in your business by conducting a live interview with a BoS attendee.
58:00
February 16, 2018
Interview with David Heinemeier Hansson
Joel Spolsky says: "Never rewrite your software from scratch". DHH says: "Rewrite your damn software". In this interview, he explains why.
58:17
February 9, 2018
The Five Habits Of Highly Successful SaaS Companies | Tim Barker | BoS EU 2014
Come to one of our events! bit.ly/1Q9gzjG
1:00:38
May 5, 2017
Looking Good For Fun And Profit | Robert J Moore| BoS USA 2015
Come to one of our events! bit.ly/1Q9gzjG
51:29
May 5, 2017
How To Grow And Market A SaaS Business | AMA with Duane Jackson
Duane Jackson, Founder, Kashflow Come to one of our events! http://bit.ly/1Q9gzjG
47:04
May 5, 2017
Agile Master Class | AMA With Jenni Jepsen
Jenni Jepsen is a partner at goAgile, a Denmark-based Agile consulting firm. Her focus in on helping people deliver value faster and create lasting change. By getting to the core of WHY Agile works and helping people thrive through change, Organisations become Agile – increasing motivation, effectiveness and transparency. Watch her talk at BoS Europe 2015 here: http://bit.ly/2qu9O7O
16:50
May 2, 2017
The Job Your Product Does | Clayton Christensen | BoS USA 2011
This is probably one of the most important talks you will ever see if you are an entrepreneur in any discipline. Professor Clayton Christensen talks models of disruptive innovation, what the job of your product is and explains why there will always be room for disruptive innovation an entrepreneurs in the world. Trust us, you just don’t want to miss this talk.
1:32:25
April 20, 2017
Want to go from stuck to creative spark? | AMA with Scott Berkun
Scott Berkun, bestselling author and popular speaker on philosophy, culture and business, introduces a fresh way to understand creative thinking, how ideas work, plus how to be more productive. He's recently published a new book, The Dance of the Possible with challenging chapters on topics like creative confidence, making bold decisions, and separating the need for feedback from the desire for encouragement. Scott shares with you fundamental principles and useful tips to use in your business.
57:02
April 12, 2017
Things I Wish I Could Have Told Young Mr Fishkin | Rand Fishkin | BOS EU 2016
Things I Wish I Could Have Told Young Mr Fishkin | Rand Fishkin | BOS EU 2016 by Business of Software
1:01:56
April 11, 2017
SaaS & The Art Of Software Pricing | Jeff Lawson | BoS USA 2011
Beware! Jeff knows a lot of words that could offend some. It doesn’t stop him giving one of the sharpest talks on Software Pricing we have ever seen at the 2011 Business of Software Conference. He is also an expert in drawing owls and can teach you his patented method… Learn about the simple, universal pricing formula that is used by many SaaS providers and how to measure value and put a price on it. Jeff talks about the difference between cost based, value based and competitive pricing, as well as discussing the customer feedback loops, split testing, creating pricing options, audience segmentation, and using price levers. Jeff has used all of these principles to position Twilio as the undisputed cloud-based telco leader.
51:40
April 11, 2017
5 Habits Of Highly Successful Cloud Businesses | Tim Barker | BoS EU
Recorded at BoS2014 Europe, Tim Barker draws on his years of experience in cloud enterprises, not just to write a great click bait talk title, but also to think about the ways great SaaS businesses move the needle. In this talk, Tim will discuss the top-5 lessons for building and scaling a tech business based on his first-hand in his own startups, his experience at Salesforce.com (one of the fastest growing tech companies of all-time) and the lessons he’s adopting and applying to growing DataSift’s big data business globally.
1:00:38
April 6, 2017
The Secret Psychology Behind Online Persuasion | Nathalie Nahai | BoS EU
In this revealing presentation, Web Psychologist Nathalie Nahai reveals how you can understand the brain’s primal, emotional and rational systems to predict the behaviour of prospects and tailor your marketing communications for more engagement.
1:05:52
April 6, 2017
The Buskers Guide To Running A Tech Startup | Bridget Harris, YouCanBookMe | BoS EU 2016
Bridget is the co-founder and CEO of YouCanBook.me, a SaaS tool which allows your customers to easily book your time, fuss free. At BoS Conference Europe 2016, she discussed the growth of the company, and likened her busking background to that of her experience of growing a company. She touched on many of her experiences in growing YouCanBook.me, from dealing to VC’s, to remote working, to the hiring process and their policy of ‘blind hiring’ to ensure the best people get the job based on merit alone, and shared actionable tips on each of these.
57:07
November 10, 2016
Rich Vs King- Founder's Dilemma | Noam Wasserman | BoS USA 2008
According to Noam Wasserman, a professor at Harvard Business School, if you're an entrepreneur then you will often face situations where you need to confront this dichotomy. When you start up, do you set off on your own (and stay king), or find a co-founder (losing control, but increasing the odds of success)? Do you choose investors who stay in the shadows (remain king), or ones who are hands-on (get rich)? When you reach your limits, do you remain CEO (and stay king) or take a back seat and hire somebody in to take your place (get rich)?
1:05:16
October 31, 2016
Why I Sold My Business And Gave The Money Away | Derek Sivers, CD Baby | BoS 2010
Derek A/B tests his possible talks with the audience before talking about how and why he grew one of the most successful online music distribution businesses in the world. Why did he sell it and why has he given the money away?
35:22
October 17, 2016
The Number One Goal Of Your Website | Rob Walling | BoS 2010
What’s the primary goal of your website? Not to sell software. With most visitors returning multiple times before making a purchase, your primary goal should be to draw visitors back to your site. In this talk, Rob looks in-depth at why this is the case, and how to make it happen.
50:02
October 5, 2016
How Data Will Make You Do Totally The Wrong Thing | Jason Cohen | Business Of Software 2012
Jason has been worried that too many people take A/B Testing too seriously, or at least take it seriously without understanding what it can do for your business. He is worried that not enough people know when to use AB Testing and when you should do something else. In this talk, he makes the case for optimising for the big wins in any start up, before you start to dig too deep into data: “When you’re a small company you need to seek very large outcomes from any optimization because any subtle things like a 10% increase or whatever you literally can’t measure them”.
50:41
October 3, 2016
Motivation Matters | Kathy Sierra | BoS EU 2014
Kathy takes a deep dive into the psychology of motivation and look at simple but powerful tools to help us think about and create products, services, support, and marketing. But secrets to motivation are counter-intuitive. Typically we struggle to get and keep our users motivated by trying to ADD motivation, when the real solution is to find and fix what’s BLOCKING the motivation they already have (or easily could have). We can use these tools to help new, existing, and even potential users find and keep the kind of motivation that’s strong and sustainable. While this talk focuses on *user* motivation, the tools apply to helping our employees, kids, and ourselves as well.
59:45
September 29, 2016
Building A Successful Software Business | Dharmesh Shah, Hubspot | BoS 2010
Dharmesh is obsessed by code and making customers happy. In this talk at Business of Software 2010, Dharmesh talks about why venture capital is neither necessary, nor evil, how value is created, why user experience is EVERYTHING and how Hubspot developed its key metric, the ‘CHI’ – Customer Happiness Index.
1:04:35
September 29, 2016
How To Sell Using... Sales | Steli Efti | BoS USA 2015
The inbound dream: Every sale you make comes to you magically through the internet with no human touch. Does that mean you can’t do better? Is there another way to more sales? Steli has accelerated sales in some of the fastest growing Silicon Valley startups as well as growing his own SaaS business, Close.io. Steli offers some proven techniques to grow your sales revenue and improve your sales processes. You can apply many of the same ideas to get things done in your own organization, regardless of your role. As Dan Pink said, ‘To Sell Is Human‘.
1:07:58
September 14, 2016
The Things I Wish I Could Have Told Young Mr Fishkin | Rand Fishkin, Moz | BOS EU 2016
Rand Fishkin, Founder, now Wizard of, Moz gave a very honest and open talk at BoS Europe this year reflecting on what he could have told his younger self. We’ll let Rand provide some context for the talk from his blog post about it but take it from us, it will both make you smarter and move you. A talk that is not just about SEO and Inbound marketing but the entrepreneurial journey. Thanks to Rand and Geraldine for sharing this story.
1:01:20
September 5, 2016
Beyond Happiness | Jennifer Aaker | BoS USA 2009
Jennifer Aaker gives a talk on how we can achieve happiness, and how the pursuit of that is a miserable business.
1:03:49
August 30, 2016
The Job Your Product Does | Clayton Christensen | Business of Software Conference
This is probably one of the most important talks you will ever hear if you are an entrepreneur in any discipline. Professor Clayton Christensen talks models of disruptive innovation, what the job of your product is and explains why there will always be room for disruptive innovation an entrepreneurs in the world. Trust us, you just don’t want to miss this talk.
1:32:25
August 23, 2016
Difficult Conversations when Scaling | Paul Kenny | Business of Software
Difficult Conversations for Growing Companies. Every business person faces hard conversations at some point in their growth. One of Paul Kenny’s best talks at Business of Software Conference. Not about sales, but about the challenges that everyone faces in growing a business. He discusses why having those difficult conversations, with co-founders, co-workers, employees, employers, partners are so difficult to have. More importantly, he offers some excellent, practical advice about how you can make the hard stuff easier and more productive. Equally applicable in times of growth or trouble.
1:01:29
August 15, 2016
The Science Of Lean Startups | Eric Ries | Business of Software Conference
Most software projects fail. Most startups fail. Most new products are never used. But it doesn’t have to be that way. The Lean Startup is a disciplined approach to imagining, designing, and building new products. By testing our assumptions earlier, faster, and with more rigor, we can stop wasting people’s time.
58:53
August 9, 2016
Mark Dalgarno | The Worst Lightning Talk In History | Business Of Software
Mark Dalgarno, speaking about motivating people and coming up with new ideas through a technique he calls "The Anti-Problem"
08:28
August 1, 2016
Tania Katan | It Was Never A Dress | Business of Software Conference
In an effort to break down barriers and shift perceptions of women in technology—and all spaces—Axosoft used their tech superhero powers of collaboration, cross-functionality, and agility to offer up a radically reimagined women’s bathroom symbol. This new symbol has started an international conversation that is picking up STEAM! Since the campaign launched just one month ago, it has generated over 18 million impressions, received attention from every major media outlet, and is funding a scholarship at Arizona State University for a need-based student entering a STEAM (science, technology, engineering, arts, and mathematics) field.
08:03
August 1, 2016
From Bootstrap To $60m. What I've Learnt | Scott Farquhar, Atlassian | Business of Software
Scott talks about running a software company . You'll hear about how to pick a business model & how they built a workplace that has won numerous HR awards.
35:11
August 1, 2016
Marketing To Minorities | Patrick McKenzie | Business of Software Conference
If you want to learn about how to target niche minority markets like non-Americans, non-techies and even the 50% of the world's population that is, shock horror, female, and you enjoy laughing out loud, this is worth 7 minutes 30 seconds of your life.
07:24
August 1, 2016
Building The Minimum Badass User | Kathy Sierra | Business Of Software Conference
Not only some of the smartest advice anyone has given about how to approach software development, there is also a trick that is guaranteed to make you feel more confident, more powerful and more in control of what you do. It costs nothing, takes no time and you can use it whenever you want to. Enjoy!
1:00:09
July 25, 2016
Too Important To Be Left To The Marketing Department | Seth Godin | Business of Software Conference
Seth talks about how ideas that spread win. And takes us through his laws of Software!
1:00:48
July 18, 2016
Rewrite! | David Heinemeier Hansson | Business Of Software Conference USA 2015
What’s number one on Joel Spolsky’s list of ‘Things You Should Never Do’? “Rewrite your software from scratch.“ David Heinemeier Hansson disagrees. In this talk, ‘Rewrite!‘ at Business of Software Conference USA 2015, David Heinemeier Hansson, Co-Founder, Basecamp, and Creator of Ruby on Rails explains why he disagrees and discusses his experience in rewriting the code for Basecamp, not once, but twice, with the third version of Basecamp launched this month.
1:09:05
July 13, 2016