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Business of Software Podcast

Business of Software Podcast

By Business of Software
Business of Software is a place that brings together the brightest minds and greatest practitioners in software into one place. World-Class software leaders such as Joel Spolsky, Gail Goodman, Seth Godin, DHH, Dharmesh Shah, & Kathy Sierra come to teach everything except the code in how to scale great software companies that stay profitable in the long term. Expect the latest thinking and fresh perspectives from some of the world's leading software practitioners. Stay up to date and hear about new talks, videos, podcasts and conference updates.
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Currently playing episode

Ep 21: Designing High-Performing Teams (with Alison Coward)

Business of Software Podcast

Ep 21: Designing High-Performing Teams (with Alison Coward)

Business of Software Podcast

Ep 36 1 Startup In 10 Years vs 1,000 Startups In 10 Minutes (with Matt Wensing)
Software businesses contain an incredible number of moving parts and variables. How can we isolate and study them? For most of us, it’s a combination of trial and error and learning from others’ mistakes when they’re brave enough to share them. Matt has spent the last 10 years starting and running his own software company (Riskpulse), learning many hard lessons along the way. Recorded at Business of Software Conference USA 2018 in Boston, MA For more great talks, visit
September 22, 2020
Ep 35: Seeing Around Corners (with Rita McGrath)
Rita McGrath is a longtime professor at Columbia Business School and one of the world’s top experts on innovation and growth. She is also one of the most regularly published authors in the Harvard Business Review. This talk gives company leaders food for thought with questions such as do you incorporate diverse perspectives in decisions? Do you empower small, agile teams? Are there resources available for little bets? And does your organization reward truth-telling? Recorded live at Business of Software Conference USA 2019, in Boston, MA For more great talks, visit
September 15, 2020
Ep 34: Turning Software Into Money (with Paul Kenny)
Paul Kenny is no stranger to the Business of Software Conference stage. A sales coach with experience working with software companies including Redgate and StackExchange, Paul has a huge amount of experience and insight to share on the process of selling your software. In this talk from BoS USA 2017, Paul talked about the important things to get right to set your company up well to turn your software into money. Recorded live at Business of Software Conference USA 2017, in Boston, MA For more great talks, visit
September 8, 2020
Ep 33: What To Do About Your Audience’s Real Roadmap Questions (with Rich Mironov)
Your product roadmap is not a model, an algorithm or an artifact, it is an ongoing political process that requires careful management of the relevant stakeholders. One major challenge is that your stakeholders DO NOT WANT the same things. To make a Roadmap useful, you need an allocation model and a selling strategy that helps you: understand; manage the expectations of; deliver value to people across the organization who prioritize very different things. Rich explains some approaches to help you understand and manage a roadmap’s stakeholders so that your products and customers are prioritized over the requirements of other stakeholders. Recorded live at Business of Software Conference USA 2018 in Boston, MA For more great talks, visit
September 1, 2020
Ep 32: Business model innovation (with Alex Osterwalder)
Swiss based Alex is a gifted communicator and the author of ‘Business Model Generation’ – a book about business models that has sold over 120,000 copies. (Why? Because it is extraordinarily good). Fast Company Magazine named Alex’s book one of the Best Books for Business Owners in 2010. At BoS 2011 he talked on how to implement this practically in your own business. Recorded live at Business of Software USA 2011. For more great talks, visit
August 25, 2020
Ep 31: Recruiting a bad ass team (with Mikey Trafton)
In this talk from BoS USA 2013, Mikey Trafton looks at how to attract the best talent, how to interview, how to make an offer of employment that will know the candidate’s socks off, and so much more. Recorded live at Business of Software USA Conference in 2013. For more great talks, and the prequel talk Mikey gave in 2012, go to
August 18, 2020
Ep 30: The five skills of an innovator (with Bob Moesta)
How do you see innovation and how do you harness it effectively to make it work? How do people learn, and how can they work better? Every innovator comes across daily problems that they don’t know how to answer or where to even start thinking about the answer. In this fast-paced talk from BoS USA 2018, jobs-to-be-done expert and lifelong innovator Bob Moesta helps give you the skills to make all your innovation outcomes more predictable, and successful. Bob has honed these key skills from his life working in everything from automotive, weapons systems, food, private equity, homebuilding, construction software, and more. Recorded live at Business of Software Conference USA in Boston, Ma For more great talks, visit
August 11, 2020
Ep 29: Creative Trespassing (with Tania Katan)
After years of smuggling creativity into the corporate sector without getting busted, Tania Katan has learned that we don’t need to be in a job that is distinctly creative in order to be distinctly creative in our job. In fact, no matter how tedious the task, or how buttoned-up the office environment, we can all learn to conjure imagination anywhere, anytime. Full of hilarious stories, and wacky, battle-tested exercises for flexing your creative muscles you’ll learn tools and strategies for taking more creative risks and embracing obstacles as an opportunity to accelerate growth. Recorded live at Business of Software Conference USA 2018, in Boston MA. For more great talks from expert speakers, go to
August 4, 2020
Ep 28: Clever Ideas Are Not Enough For Innovation (with Tendayi Viki)
Innovation is hard. It takes more than a clever idea to make a business. Tendayi Viki works with entrepreneurs in startups and large corporates who are looking to innovate. Here he presents 8 business model questions to consider when attempting to innovate, followed by a Q&A with some great questions about innovating in a large corporate. Recorded live at Business of Software Conference Europe 2018. For more great talks, visit
July 28, 2020
Ep 27: Say No With Confidence (with Bruce McCarthy)
How would you feel about being posed the contention that prioritisation is really about saying no to good ideas because there’s always too many of them? There’s always more of them than we can handle and we’ve got to focus not just on the good ideas but on the truly great ideas. In this BoS Talk from Product Guru Bruce McCarthy, he will walk you through the ins and outs of prioritisation and why they are important and where we can improve our prioritisation in our companies. Recorded live at Business of Software Conference USA in Boston, MA, September 2018. For more great talks, visit
July 21, 2020
Ep 26: Making workplaces work for humans (with Isa Watson)
Isa Watson talks about some of the ways that companies can provide a better environment for humans to work and share how she came to realize that in her startup, she had to bring her ‘best self’ to the business every day. Recorded live at Business of Softare Conference USA 2018, in Boston, MA. For more great talks, visit
July 14, 2020
Ep 25: Rock, paper, scissors (with Clarke Ching)
Author, lecturer, and computer scientist with an MBA, Clarke Ching has been powered by Goldratt’s Theory of Constraints for 25 years, and using it to speed up Agile since 2003. Whereas others go deep into the details, acquiring more and more knowledge, Clarke went deep into ToC and Agile, and then decided to go wide - cherry-picking both bodies of knowledge, simplifying them, then sharing the most useful bits far and wide. Clarke's BoS USA talk “Rock paper scissors” looks at the everyday stories that can help you make changes in your business, what you can learn from them, and how you can iomplent real change. Recorded live at BoS Conference Europe 2016  For more great talks from great speakers, visit
July 7, 2020
Ep 24: Finding & Nurturing Top Talent (with Elpie Bannister and Alex Yang)
It's not easy finding the right candidate for a role in your team, and it's even harder to make them feel integrated into the company that they want to stay long term. In this BoSTalk, Elpie Bannister (former former Director of Talent at Simprints) and Alex Yang (VP Engineering at Simprints) look at how to manage a new recruit from the moment their application lands in your inbox through to them stepping out the door at the end of a trial day. Using exact measures to carefully track applicants, and giving feedback along the way helps candidates stay interested, and helps you get the best person for the job
June 30, 2020
Ep 23: Sense & Respond (with Josh Seiden)
Organisations that seek to thrive in the digital age must examine their core management practices. So much of our management practice was created in the industrial age and not all of it remains useful in the face of software. Managers and leaders inside and outside of the software world need a new set of principles for the next century of work. Recorded live at Business of Software Conference USA in Boston, MA in 2017 For more great talks, visit
June 23, 2020
Ep 22: Crossing the Chasm (with Geoffrey Moore)
Geoffrey Moore is an author, speaker, and adviser who splits his consulting time between start-up companies in the Wildcat Venture Partners portfolios and established high-tech enterprises, most recently including Salesforce, Microsoft, Autodesk, F5Networks, Gainsight, Google, and Splunk. In this BoS Talk from the Business of Software conference USA 2009, Moore looks at the challenges faced by start-up companies transitioning from early to mainstream customer bases. Recorded live in San Francisco in 2009. For more great talks, visit
June 16, 2020
Ep 21: Designing High-Performing Teams (with Alison Coward)
Alison Coward is founder of consulting and facilitation agency Bracket, helping teams in the creative and technology sector to collaborate better and improve their performance. It’s not just enough to hire talented people and hope for the best. Innovation and complex problem-solving requires teamwork, so we need to pay attention to how people work together. Building great products means creating the best environment for teams to thrive. In this talk, Alison will share her insights on effective collaboration, the habits of successful teams, and principles for designing an outstanding team culture. Recorded live at Business of Software Conference Europe in London, UK in 2018. For more great talks, visit
June 9, 2020
Ep 20: Bottoms up with OKRs (with Whitney O'Banner)
The year is 1999 and Google launch their defining OKRs video. Twenty years later Whitney O'Banner takes to the BoS stage to ask why these goals have never been redefined for the ever changing world we now live in. Hear how Whitney (the Engineering Manager at Medium) delves into which aspects of Google’s video should be embraced, which should be updated in line with the times, and which should've  been left in the ’90s. This talk was recorded live at Business of software Conference USA 2019 in Boston, MA. for more great talks visit
June 1, 2020
Ep 19: Design Metrics that Matter (With Jared Spool)
Design is a process where we finely tune our intuition to create great user experiences. Yet, sometimes, what we think is best rivals the metrics. What do we believe – our gut or the data? This talk from Jared Spool will teach you: What easily-collected analytics, like bounce rate, actually tell us about our users’ experiences Why techniques like a money-left-on-the-table analysis can show us how metrics impact design Why asking, ”Would you recommend this?”, is a bad way to measure brand engagement Recorded live at Business of Software Conference USA in Boston, MA 2018 For more great videos of BoStalks, visit
May 26, 2020
Ep 18: Build Iron Man Suits, Not Terminators (with Carl Ryden)
Carl Ryden has been a regular attendee at Business of Software Conferences for a long time. His company PrecisionLender has seen incredible growth leading to acquisition in 2019 and providing a huge amount of value in the banking sector.  In this talk, Carl talks about how PrecisionLender use AI to offer a valuable service to their customers, and what he sees as the future of AI. Recorded live at Business of Software Conference Europe in Cambridge, UK in 2018 For more great BoS talks go to
May 19, 2020
Ep 17: Cancer, Competitors, and being a CEO (with Patrick Campbell)
Building a company takes an extraordinary amount of effort, no matter your role, and both life and competitors don't hold punches for anyone. CEO and Founder of ProfitWell, Patrick Campbell knows this first hand. Using his experience bootstrapping ProfitWell to $10M and beyond (while simultaneously undergoing some pretty big personal roadblocks), he talks us through essential frameworks to help you handle problems in the proper context, while also teaching some operational takeaways to keep you ahead of the increasingly competitive landscape. Recorded live at Business of Software conference USA 2019 in Boston, MA. For more talks, visit
May 12, 2020
Ep 16: Shifting From Outputs To Outcomes (with Teresa Torres)
Teresa Torres is a Product coach at advocating strong critical thinking practices to ensure there is a strong connection between what teams are learning in their research with the product decisions that they are making.  If you are like most leaders, you got to where you are because you are good at making decisions. You can quickly go from strategy to execution and you know exactly what should be done next. But if we make all the output decisions (e.g. what to build, what programs to roll out, how a process should work), our company’s solutions are only as good as we are. To avoid this trap, instead of telling our teams what to do, we need to tell them what outcomes we expect them to drive. Recorded live at Business of Software USA 2019 in Boston, MA. For more talks visit
May 5, 2020
Ep 15: Product-Market Fit Engine (with Rahul Vohra)
Rahul Vohra – CEO and Founder of Superhuman – presents his BoS 2018 talk Product-Market Fit Engine, a five step plan to revolutionise the way you think about product market fit, metrics, and understanding the needs of the people that really matter. Rahul was previously the CEO & Co-Founder of Rapportive, a gmail plug-in that displays your contacts’ social media information inside your email application. After selling Rapportive to LinkedIn, Rahul worked with several startups in both investment and advisory capacities before setting up Superhuman - the world's fastest email experience. This was recorded live at Business of Software Conference USA 2018, in Boston MA. For more videos of BoS Talks, go to
April 28, 2020
Ep 14: Bootstrapping A Business In The Face Of Well-Funded Competition (with Laura Roeder)
So you want to start a business? No problem. You want to bootstrap it yourself? Okay. You want to position yourself directly against huge competitors and play them at their own game? You've got guts! Laura Roeder launched MeetEdgar - a social media scheduling tool - in 2014 and was up against giants like Hootsuite (who have raised over $300m in funding). So how can a small bootstrapped company compete? Laura spoke at BoS Europe 2018 with her Four P Points for success.   Recorded live at Business of Software Europe 2018 in Cambridge UK. For more talks from BoS conferences, go to
April 21, 2020
Ep 13: Customers Are Not The Source Of Innovation (with Marty Cagan)
Marty Cagan has worked with some of the biggest tech product companies in the world. He was involved in the early stages of Netscape and eBay, and has since formed SVPG, who work with tech product teams to help them make the most of their products. With SVPG, Marty has worked with teams at Google, Apple, Netflix, Airbnb, Disney, and Amazon – to name just a few. In this talk, Marty hammers home the point that customers are not the source of innovation – it must come from inside your company. Using examples from some of the biggest product companies in the world, Marty shows how using engineers in Product Discovery can lead to innovation in a way that a customer feedback never could. Recorded at BoS CEO Tales 2018 in London. For more great talks, go to
April 14, 2020
Ep 12: AI, hype, and the future of humanity (with Rick Nucci)
We’ve all seen movies about artificial intelligence getting smarter than us and overthrowing our stronghold to make us obsolete, but how close are we to total subordination, and is the fear of losing jobs to robots as real as we are led to believe? In this informative and witty talk by Rick Nucci – CEO and co-founder of Guru (a company based on empowering others to do their jobs) – we see that there are many factors to take into consideration before we start throwing in the towel on humanity and that the hype of every innovation gone before was the big thing to fear. Recorded live at Business of Software USA 2018. For more great talks from the BoS conferences, go to
April 7, 2020
Ep 11: Long. slow SaaS ramp of Death (with Gail Goodman)
Gail Goodman (CEO of Constant Contact) describes Constant Contact's roadblocks that many face, and gives her actionable advice for overcoming it.  (Listen in particular for the advice to do a roadshow to local Chamber of Commerce events, get an educational-event-qua-micro-salespitch down, and then scale that out by hiring people to replicate the process over other territories.) In addition to the tactical advice Gail delivers an inspiring story that even mega-successes like Constant Contact had, in the not-too-distant past, challenges which every company can relate to.  Recorded Live at Business of Software USA 2012.
March 31, 2020
Ep 10: Supporting Employees Struggling With Mental Health (with Greg Baugues)
Greg Baugues is the Manager of the Developer Community at Twilio. In this talk, Greg shares an honest and brave story of his own struggles with mental health, and offers advice to employers to help them support their team members fighting similar battles. Recorded at Business of Software USA 2018. To listen to more BoSTalks from all conferences go to
March 24, 2020
Ep 9: Hiring Remotely Is A Superpower (with Amir Salihefendic)
Amir Salihefendic is the founder and CEO of Doist, a fully remote company. In this talk, Amir shares ten lessons from his entrepreneurial journey, including why he thinks hiring remotely is a superpower. There's a lengthy Q&A after the talk with some great practical advice on running remote teams and company retreats. If you're interested in remote working, check out our episode from a couple of weeks ago with Wade Foster, Founder/CEO of Zapier, on running a remote company. Recorded at Business of Software Europe 2019. To listen to more BoSTalks from all conferences go to
March 17, 2020
Ep 8: Why your 'brilliant' tech fails to have an impact (with Tom Adeyoola)
Tom Adeyoola’s self-confessed list of ‘fails’ at previous jobs is… significant. Technology launched before the market was ready, a funded company run into the grown, struggling to reach the heights of an American counterpart. However his latest venture, Metail, is going from strength to strength.  In this talk, Tom outlines some of the key things he learned during his ‘fails’ that helped propel Metail to the level of success they’re currently experiencing and allowed him to later leave Metail to focus on future endeavours. Recorded at Business of Software Europe 2018. To listen to more BoSTalks from all conferences go to
March 10, 2020
Ep 7: New ways of working (with Dame Stephanie Shirley)
***Don't forget : Business of Software Europe is on 23-24 March 2020 in Cambridge UK.  Get your tickets at*** Dame Stephanie is 50 years ahead of her time. While remote work is becoming more popular now, Dame Stephanie’s company was remote only from the outset. Forget Slack, this was a time when there was still a decade before email was invented and almost 30 years before Tim Berners Lee invented the World Wide Web. In this interview, Mark and Dame Stephanie will discuss some of the lessons she’s learned (often the hard way) in starting, building, growing and exiting one of Europe’s most successful companies. You will hear why some of her core values - trust, a belief in strong culture, valuing outputs over inputs, a sense of values and determination - are as critical to building a successful business today as they were in the jet age. Recorded at Business of Software Europe 2019. To listen to more BoS Talks, go to
March 3, 2020
Ep 6: The Accidental Bad Manager (with Claire Lew)
This week on the BoS Podcast we have Claire Lew - professor of entrepreneurship at Northwestern University and CEO of Know Your Team (a software tool that helps managers become better leaders) - talking about how no one sets out to be a bad boss, but it’s easy to become one.  After years of research from 15,000+ people and 25 countries, Claire, shares the biggest, most counter-intuitive mistakes that leaders unintentionally make – and what to do about them. Recorded at Business of Software Europe 2019 in Cambridge, UK. To listen to more talks go to
February 25, 2020
Ep 5: Running A Remote Company (with Wade Foster)
Business of Software Conference Europe 2020: 23-24 March, Cambridge UK. For more info, go to This week’s talk is by Wade Foster – CEO and co-founder of Zapier, a fully remote company. Wade talks about how he builds operating cadence at a fully remote company, covering hiring, employee onboarding, how they run meetings, and how they work to continuously improve the company culture. The talk is followed by a mammoth Q&A – make sure you stick around for that. Recorded at Business of Software Conference Europe 2018 in London, UK. To listen to more BoS Talks, go to
February 18, 2020
Ep 4: Software Pricing Demystified (with Rich Mironov)
Software pricing is notoriously difficult and it doesn't matter how much you spend – the customer only cares about it's value to them. You can’t sell your product until it’s built and the developers need paid to create the product; so how do software businesses make money if they are out of pocket before they even start? In this talk Rich gives you the key points to remember throughout your journey from startup to success. Recorded at Business of Software Conference Europe 2019 in Cambridge, UK. To listen to more BoS Talks, go to
February 11, 2020
Ep 3: Product Culture Eats Execution Culture (with Bruce McCarthy)
This week, Bruce McCarthy shares his vision of what he calls 'Product Culture'. Bruce outlines the 4 key aspects of a product culture. 1 - Lead with a vision of Human Awesomeness. 2 - Build small diverse teams. 3 - Trust people to manage their work. 4 - Learn and improve continuously. Recorded at Business of Software Conference Europe 2018 in London. To listen to more BoS Talks, go to
February 4, 2020
Ep 2: Keeping the Fun in your Buisness Life (with Natalie Nagele)
This week we have Natalie Nagele - CEO and Co-Founder of Wildbit. Natalie is striving to prove that you can grow your business whilst ensuring developers aren't spending time in the weeds of process, infrastructure, and communication. Their products and customers allow them to do the best work of their lives - design, code, and ship brilliant software, Recorded at Business of Software Conference USA 2017 in Boston, MA. To listen to more BoS Talks, go to
January 28, 2020
Ep 1: Making Complex Products Obviously Awesome (with April Dunford)
The Business of Software Podcast is back! In this BoS Talk April Dunford shows you how important positioning is to your product and how you can be doing yourself a great injustice just by positioning incorrectly.  April is an expert marketing practitioner turned executive consultant and author who helps technology companies make complicated products easy for customers to understand and love. Recorded at Business of Software Conference USA 2019 in Boston, MA. To listen to more BoS Talks, go to
January 21, 2020
Writing Copy For SaaS (with Joanna Wiebe)
In this episode, Mark interviews Joanna Wiebe, founder of Copy Hackers, about writing copy for SaaS. Joanna gave a brilliant talk at Business of Software Conference USA 2017 about using old-school copy tactics in your SaaS copy, and here they pick up on some of the themes of the talk and answer some questions from the BoS Community. Watch Joanna's talk from BoS USA 2017 and other BoS Videos at
November 23, 2018
How To: Sell Your Software Better
This week, we sit down of Steli Efti of to talk about selling software. You can find Steli's talks from BoS Conferences here:
May 31, 2018
How To: Write Non-Sucky Copy
If copy is your online salesperson, you can't afford to ignore it. In this talk from Business of Software USA 2014, Joanna Wiebe instructs us on how to write 'Non-Sucky' Copy.
April 13, 2018
How To: Do Remote Working Well
This week, we sit down with Bridget Harris (CEO, YouCanBook.Me) and Peldi Guilizzoni (CEO, Balsamiq) to talk about remote working. Both are experienced practitioners of running a remote company, and here they employ their experience to answer some tough questions. How do you do remote working well? What are some of the pitfalls to avoid? How do you build company culture when you work on the other side of the world?
April 5, 2018
A Founder In Pain
Jason Cohen gives a sermon from the book of Hacker News at Business of Software Conference USA 2017.
March 22, 2018
Designing Organisational Culture
Alexander Osterwalder on Designing Organisational Culture. Watch the talk here;
March 16, 2018
Your Company Should Be Your Best Product
Jason Fried, CEO of Basecamp, talks about how they treat their company as a Product by iterating on it to fix 'bugs'. A peak behind the curtain to see how a well established SaaS company designs its employees' user experience. Watch the talk here:
March 8, 2018
How We Almost Messed Up Trello
In early 2017, Trello was acquired by Atlassian for the mammoth sum of $425 million. In 2016, Michael Pryor sat down with Paul Kenny at Business of Software Conference USA to discuss how they almost messed up Trello. Seems like they managed to do alright in the end...
March 1, 2018
The End Of Competitive Advantage
In this week's episode, Thinkers50 nominee Professor Rita Gunther McGrath of Columbia Business School talks about the End of Competitive Advantage - how do you stay ahead in a rapidly moving, fast-paced business environment?
February 22, 2018
What Is Jobs To Be Done? (with Bob Moesta & Chris Spiek)
Bob Moesta & Chris Spiek demonstrate how to use JTBD practically in your business by conducting a live interview with a BoS attendee.
February 16, 2018
Interview with David Heinemeier Hansson
Joel Spolsky says: "Never rewrite your software from scratch". DHH says: "Rewrite your damn software". In this interview, he explains why.
February 9, 2018
The Five Habits Of Highly Successful SaaS Companies | Tim Barker | BoS EU 2014
Come to one of our events!
May 5, 2017
Looking Good For Fun And Profit | Robert J Moore| BoS USA 2015
Come to one of our events!
May 5, 2017
How To Grow And Market A SaaS Business | AMA with Duane Jackson
Duane Jackson, Founder, Kashflow Come to one of our events!
May 5, 2017
Agile Master Class | AMA With Jenni Jepsen
Jenni Jepsen is a partner at goAgile, a Denmark-based Agile consulting firm. Her focus in on helping people deliver value faster and create lasting change. By getting to the core of WHY Agile works and helping people thrive through change, Organisations become Agile – increasing motivation, effectiveness and transparency. Watch her talk at BoS Europe 2015 here:
May 2, 2017
The Job Your Product Does | Clayton Christensen | BoS USA 2011
This is probably one of the most important talks you will ever see if you are an entrepreneur in any discipline. Professor Clayton Christensen talks models of disruptive innovation, what the job of your product is and explains why there will always be room for disruptive innovation an entrepreneurs in the world. Trust us, you just don’t want to miss this talk.
April 20, 2017
Want to go from stuck to creative spark? | AMA with Scott Berkun
Scott Berkun, bestselling author and popular speaker on philosophy, culture and business, introduces a fresh way to understand creative thinking, how ideas work, plus how to be more productive. He's recently published a new book, The Dance of the Possible with challenging chapters on topics like creative confidence, making bold decisions, and separating the need for feedback from the desire for encouragement. Scott shares with you fundamental principles and useful tips to use in your business.
April 12, 2017
Things I Wish I Could Have Told Young Mr Fishkin | Rand Fishkin | BOS EU 2016
Things I Wish I Could Have Told Young Mr Fishkin | Rand Fishkin | BOS EU 2016 by Business of Software
April 11, 2017
SaaS & The Art Of Software Pricing | Jeff Lawson | BoS USA 2011
Beware! Jeff knows a lot of words that could offend some. It doesn’t stop him giving one of the sharpest talks on Software Pricing we have ever seen at the 2011 Business of Software Conference. He is also an expert in drawing owls and can teach you his patented method… Learn about the simple, universal pricing formula that is used by many SaaS providers and how to measure value and put a price on it. Jeff talks about the difference between cost based, value based and competitive pricing, as well as discussing the customer feedback loops, split testing, creating pricing options, audience segmentation, and using price levers. Jeff has used all of these principles to position Twilio as the undisputed cloud-based telco leader.
April 11, 2017
5 Habits Of Highly Successful Cloud Businesses | Tim Barker | BoS EU
Recorded at BoS2014 Europe, Tim Barker draws on his years of experience in cloud enterprises, not just to write a great click bait talk title, but also to think about the ways great SaaS businesses move the needle. In this talk, Tim will discuss the top-5 lessons for building and scaling a tech business based on his first-hand in his own startups, his experience at (one of the fastest growing tech companies of all-time) and the lessons he’s adopting and applying to growing DataSift’s big data business globally.
April 6, 2017
The Secret Psychology Behind Online Persuasion | Nathalie Nahai | BoS EU
In this revealing presentation, Web Psychologist Nathalie Nahai reveals how you can understand the brain’s primal, emotional and rational systems to predict the behaviour of prospects and tailor your marketing communications for more engagement.
April 6, 2017
The Buskers Guide To Running A Tech Startup | Bridget Harris, YouCanBookMe | BoS EU 2016
Bridget is the co-founder and CEO of, a SaaS tool which allows your customers to easily book your time, fuss free. At BoS Conference Europe 2016, she discussed the growth of the company, and likened her busking background to that of her experience of growing a company. She touched on many of her experiences in growing, from dealing to VC’s, to remote working, to the hiring process and their policy of ‘blind hiring’ to ensure the best people get the job based on merit alone, and shared actionable tips on each of these.
November 10, 2016
Rich Vs King- Founder's Dilemma | Noam Wasserman | BoS USA 2008
According to Noam Wasserman, a professor at Harvard Business School, if you're an entrepreneur then you will often face situations where you need to confront this dichotomy. When you start up, do you set off on your own (and stay king), or find a co-founder (losing control, but increasing the odds of success)? Do you choose investors who stay in the shadows (remain king), or ones who are hands-on (get rich)? When you reach your limits, do you remain CEO (and stay king) or take a back seat and hire somebody in to take your place (get rich)?
October 31, 2016
Why I Sold My Business And Gave The Money Away | Derek Sivers, CD Baby | BoS 2010
Derek A/B tests his possible talks with the audience before talking about how and why he grew one of the most successful online music distribution businesses in the world. Why did he sell it and why has he given the money away?
October 17, 2016
The Number One Goal Of Your Website | Rob Walling | BoS 2010
What’s the primary goal of your website? Not to sell software. With most visitors returning multiple times before making a purchase, your primary goal should be to draw visitors back to your site. In this talk, Rob looks in-depth at why this is the case, and how to make it happen.
October 5, 2016
How Data Will Make You Do Totally The Wrong Thing | Jason Cohen | Business Of Software 2012
Jason has been worried that too many people take A/B Testing too seriously, or at least take it seriously without understanding what it can do for your business. He is worried that not enough people know when to use AB Testing and when you should do something else. In this talk, he makes the case for optimising for the big wins in any start up, before you start to dig too deep into data: “When you’re a small company you need to seek very large outcomes from any optimization because any subtle things like a 10% increase or whatever you literally can’t measure them”.
October 3, 2016
Motivation Matters | Kathy Sierra | BoS EU 2014
Kathy takes a deep dive into the psychology of motivation and look at simple but powerful tools to help us think about and create products, services, support, and marketing. But secrets to motivation are counter-intuitive. Typically we struggle to get and keep our users motivated by trying to ADD motivation, when the real solution is to find and fix what’s BLOCKING the motivation they already have (or easily could have). We can use these tools to help new, existing, and even potential users find and keep the kind of motivation that’s strong and sustainable. While this talk focuses on *user* motivation, the tools apply to helping our employees, kids, and ourselves as well.
September 29, 2016
Building A Successful Software Business | Dharmesh Shah, Hubspot | BoS 2010
Dharmesh is obsessed by code and making customers happy. In this talk at Business of Software 2010, Dharmesh talks about why venture capital is neither necessary, nor evil, how value is created, why user experience is EVERYTHING and how Hubspot developed its key metric, the ‘CHI’ – Customer Happiness Index.
September 29, 2016
How To Sell Using... Sales | Steli Efti | BoS USA 2015
The inbound dream: Every sale you make comes to you magically through the internet with no human touch. Does that mean you can’t do better? Is there another way to more sales? Steli has accelerated sales in some of the fastest growing Silicon Valley startups as well as growing his own SaaS business, Steli offers some proven techniques to grow your sales revenue and improve your sales processes. You can apply many of the same ideas to get things done in your own organization, regardless of your role. As Dan Pink said, ‘To Sell Is Human‘.
September 14, 2016
The Things I Wish I Could Have Told Young Mr Fishkin | Rand Fishkin, Moz | BOS EU 2016
Rand Fishkin, Founder, now Wizard of, Moz gave a very honest and open talk at BoS Europe this year reflecting on what he could have told his younger self. We’ll let Rand provide some context for the talk from his blog post about it but take it from us, it will both make you smarter and move you. A talk that is not just about SEO and Inbound marketing but the entrepreneurial journey. Thanks to Rand and Geraldine for sharing this story.
September 5, 2016
Beyond Happiness | Jennifer Aaker | BoS USA 2009
Jennifer Aaker gives a talk on how we can achieve happiness, and how the pursuit of that is a miserable business.
August 30, 2016
The Job Your Product Does | Clayton Christensen | Business of Software Conference
This is probably one of the most important talks you will ever hear if you are an entrepreneur in any discipline. Professor Clayton Christensen talks models of disruptive innovation, what the job of your product is and explains why there will always be room for disruptive innovation an entrepreneurs in the world. Trust us, you just don’t want to miss this talk.
August 23, 2016
Difficult Conversations when Scaling | Paul Kenny | Business of Software
Difficult Conversations for Growing Companies. Every business person faces hard conversations at some point in their growth. One of Paul Kenny’s best talks at Business of Software Conference. Not about sales, but about the challenges that everyone faces in growing a business. He discusses why having those difficult conversations, with co-founders, co-workers, employees, employers, partners are so difficult to have. More importantly, he offers some excellent, practical advice about how you can make the hard stuff easier and more productive. Equally applicable in times of growth or trouble.
August 15, 2016
The Science Of Lean Startups | Eric Ries | Business of Software Conference
Most software projects fail. Most startups fail. Most new products are never used. But it doesn’t have to be that way. The Lean Startup is a disciplined approach to imagining, designing, and building new products. By testing our assumptions earlier, faster, and with more rigor, we can stop wasting people’s time.
August 9, 2016
Mark Dalgarno | The Worst Lightning Talk In History | Business Of Software
Mark Dalgarno, speaking about motivating people and coming up with new ideas through a technique he calls "The Anti-Problem"
August 1, 2016
Tania Katan | It Was Never A Dress | Business of Software Conference
In an effort to break down barriers and shift perceptions of women in technology—and all spaces—Axosoft used their tech superhero powers of collaboration, cross-functionality, and agility to offer up a radically reimagined women’s bathroom symbol. This new symbol has started an international conversation that is picking up STEAM! Since the campaign launched just one month ago, it has generated over 18 million impressions, received attention from every major media outlet, and is funding a scholarship at Arizona State University for a need-based student entering a STEAM (science, technology, engineering, arts, and mathematics) field.
August 1, 2016
From Bootstrap To $60m. What I've Learnt | Scott Farquhar, Atlassian | Business of Software
Scott talks about running a software company . You'll hear about how to pick a business model & how they built a workplace that has won numerous HR awards.
August 1, 2016
Marketing To Minorities | Patrick McKenzie | Business of Software Conference
If you want to learn about how to target niche minority markets like non-Americans, non-techies and even the 50% of the world's population that is, shock horror, female, and you enjoy laughing out loud, this is worth 7 minutes 30 seconds of your life.
August 1, 2016
Building The Minimum Badass User | Kathy Sierra | Business Of Software Conference
Not only some of the smartest advice anyone has given about how to approach software development, there is also a trick that is guaranteed to make you feel more confident, more powerful and more in control of what you do. It costs nothing, takes no time and you can use it whenever you want to. Enjoy!
July 25, 2016
Too Important To Be Left To The Marketing Department | Seth Godin | Business of Software Conference
Seth talks about how ideas that spread win. And takes us through his laws of Software!
July 18, 2016
Rewrite! | David Heinemeier Hansson | Business Of Software Conference USA 2015
What’s number one on Joel Spolsky’s list of ‘Things You Should Never Do’? “Rewrite your software from scratch.“ David Heinemeier Hansson disagrees. In this talk, ‘Rewrite!‘ at Business of Software Conference USA 2015, David Heinemeier Hansson, Co-Founder, Basecamp, and Creator of Ruby on Rails explains why he disagrees and discusses his experience in rewriting the code for Basecamp, not once, but twice, with the third version of Basecamp launched this month.
July 13, 2016