Business Simplified

After a little ‘break’ in the podcast, I’m happy to be back at the microphone and today I want to talk about making your goals happen. The biggest enemy to achieving your goals is overwhelm so we explore that too! Let’s get into it!

In this episode, we discuss…

Welcome back to the Podcast [0:42]

Talking about Making it Happen [2:15]

Overwhelm [3:10]

Things to do in Overwhelm [4:45]

Keeping your focus forward [10:45]

Lesson from ‘The Block’ [11:20]

2% better every week [12:04]

Gratitude List [13:15]

Go and help someone [13:54]

Asking for help [14:59]

What can you see me for me? [16:10]

What do you need to focus on? [16:45]

Special Offer [17:27]

Conclusion [19:35]

Links to Look at:

To gain the success you are looking for in 2021, you need to ask this very important question…. Who is on YOUR support team? In this episode we explore why having a support team is important and some essential tips to make sure you are being truly supported.

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As we continue our series on getting ready to have a profitable and successful 2021, in this episode Tracey talks about how important it is to believe in yourself, plus some helpful tips if you find this a hard thing to do!

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As we continue our series on getting ready to have a profitable and successful 2021, in this episode Tracey talks about what you need to learn. What did you learn from 2020 and what do you need to learn to give yourself the best chance of having a successful 2021. Have a pen and piece of paper handy as there will be questions posed that you will want to work on throughout the next week.

Links to Look at:

In this episode, Tracey is going to share her secret to how she gets clients to massively grow their businesses (and has been doing for the last 16 years). Doing and understanding the numbers of your business is essential for profit. To make 2021 a successful year, then you have to consider your profit goals. Tracey simplifies this process so that you can quickly and easily create a plan for your business and all you need is a pen, a piece of paper and maybe a calculator!

Links to Look at:

Intention in business is everything. Sure you can go out and make lots of profit, but what is it for? Don’t fall into the trap of setting New Year’s Resolutions that don’t mean anything to you. Set goals with a purpose and learn to fight for the things that mean something to you. Want 2021 to be different for your business? Then start listening now!

In this episode, we discuss…

Say No to New Year’s Resolutions [0.44]

Growing a plant [2.27]

What goals do you really want? [3.04]

Goals that mean something [3.58]

What is the goal with money? [5.34]

Set intentions [7.48]

New Year’s Resolutions don’t work [8.38]

Action Steps [9.03]

Achievement Dates [9.29]

To run a marathon [10.10]

Fight for it [11.00]

Human Being [12.08]

Totality of Possibilities [12.49]

Next Time [15.15]

Links to Look at:

Happy New Year and Welcome to 2021 ! In this episode I want to share one of my top tips for moving into 2021 after a weird 2020. Plus I also share with you some of my favourite things about starting the Business Simplified Podcast.

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Well, it is that time of year again when Christmas rolls around. I love Christmas! In this episode I want to not only wish you a Merry Christmas, I want to start getting you prepared for 2021.

In this episode, we discuss…

Introduction [0:35]

Podcast Schedule over Christmas [1:20]

There will always be change [1:45]

Setting up your business for 2021 (or any year!) [3:20]

New Year resolutions [6:05]

What did you do well during 2020? [7:30]

When people are scared Leaders need to step up [9:47]

What could you improve on from 2020 [10:55]

What are you going to take with you into 2021 and what will you leave behind? [12:58]

Suggestions for this Podcast [15:45]

Have you been enjoying the Podcast? [16:25]

Wrap Up [19:10]

Links to Look at:

Get ready…. Kaysi Khan from Double Shot SEO is about to give you some of the best hints and tips for SEO for your business. You will absolute need pen and paper for this episode as Kaysi doesn’t hold back on the information in this podcast to help you with SEO so that you can get found online. All of these strategies are things that you can even do yourself!

In this episode, we discuss…

Tell us a bit about you and how you became an expert in SEO [1:25]

What are some basics a business owner could do themselves for SEO? [4:55]

Should you include pictures of yourself or vehicle on your website? [14:07]

What are some other things we can do to improve SEO? [18:55]

Tips for finding someone to help you with SEO? [34:30]

Links to Look at:

doubleshotseo.com.au 

All socials: doubleshotseo

Do you ever go to post on social media and you are simply stuck and at a loss for what to post? Your stress levels rise and the creative ideas are gone! Stop getting stumped on what to post on social media and follow this really simple process to get organised and prepared for your social media posting!

In this episode, we discuss…

Introduction [0:36]

How many social media platforms do you need to post on? [1:30]

What do you need to post and what is a pillar of content? [2:45]

The purpose of the pillars of content [5:25]

Pre-scheduling [7:05]

Canva for text and images [9:10]

later.com for Instagram [10:00]

Hoot Suite for LinkedIn [10:17]

Vary how much you use each Pillar of content [11:55]

Wrap Up [12:40]

Links to Look at:

later.com

hootsuite.com

canva.com

Linked In is probably the most overlooked social media but one of the most powerful, especially if you are in a business to business environment. We speak with Karen Tisdell – a Linked In expert – on some of the best dos and don’ts on Linked In to get found and attract customers to your business.

In this episode, we discuss…

Tell us a bit about you how you became an expert with Linkedin [1:42]

What exactly is Linkedin and how can small business owners use it? [3:45]

Is Linkedin more business orientated? [5:25]

Can Linkedin work for everyone? [8:00]

What does the florist do to be successful on Linkedin? [9:40]

What do you need to post so people will post comments? [12:00]

What are some dos and don’ts when creating your Linkedin Profile? [14:35]

What should be using for your profile image? [19:50]

Any tips for Direct Messaging? [21:30]

Building relationships [25:30]

What are you tips for making Linkedin working for you?[29:15]

How do you help your clients? [32:50]

Links to Look at:

Speak to basically nearly every small business owner and they will tell you that the reason they got into business or their goal in business is work/life balance. Well, sorry to burst your bubble, but this is a myth, but not all hopes are lost, listen to this episode to discover more.

In this episode, we discuss…

Work/Life balance - introduction [0:51]

Is the search of Work/Life balance causing you stress? [3:04]

Work/Life balance is something you achieve [3:49]

What do you consider to be ‘work’[4:55]

Work is not a dirty four letter word [6:40]

Look for flexibility of time [7:50]

Is Work/Life balance really a mental thing? [8:33]

Enjoy your day the ‘first time’ [11:10]

Are you the biggest barrier? [12:22]

Are you actually busy? [13:30]

Planning your day saves an hour! [14:20]

Can you say No? [15:16]

How do you work out what’s a priority? [17:03]

Getting stuck in survival mode [19:45]

Wrap up [21:45]

Links to Look at:

Have you been sending emails to your new customers and leads? You know you should be doing it, but just haven’t got to it or not sure even where to start.  In today’s episode, we speak with Taria Lanham about setting up email nurture sequences that will connect with your leads or continue the conversations with new or existing customers.

In this episode, we discuss…

Tell us a bit about you and how you got started in Email marketing [1:17]

What is a CRM system? [3:45]

What sort of people should we be putting on our CRM system? [5:04]

Tailored marketing from your CRM system [8:50]

What is a nurture sequence? [10:26]

How do we work out what to put into our nurture email sequence? [12:48]

Who should be writing your emails? [21:15]

Is it best to work with someone to write your emails? [23:00]

What are some basics of a Newsletter for a business owner to understand? [24:25]

What are some common mistakes made with a nurture sequence? [27:37]

Tell us a little bit about what you do when working with a customer [31:10]

Where’s the best place to find you? [32:37]

Wrap up [32:51]

Links to Look at:

We all know that in business we “should have” systems, but how do you create them so that they work? How do you create systems that are not just put into a manual that is never used! Creating systems is much simpler than most people think and this is also the key to creating systems… keep them simple! Let’s chat about creating systems that work for you, your team and your business!

In this episode, we discuss…

Systems Overview [00:45]

Abdicating vs Delegating [1:33]

Having a system doesn’t mean having a big manual [3:39]

Create the System as you do the task [6:48]

Use an A to Z book [7:48]

Using Flow Charts for your systems [10:35]

The ‘when it’s not busy’ book [11:28]

Make sure someone checks your system [13:05]

Where do you start? [14:24]

Tasks you do every now and then [14:41]

Routine Tasks [16:23]

The Bus test [17:50]

When mistakes are being made [19:10]

Systems for onboarding a new team member [21:05]

Systems for the way you like things done [22:23]

Nurture and test your systems over time [23:05]

Wrap up [24:47]

Links to Look at:

So excited to be joined on the Podcast by Kim Barrett from Your Social Voice to discuss all things Facebook ads for Small Business Owners. The ability to use Facebook to market your business is something you don’t want to be missing out on as a Small Business Owner, but at the same time, many Small Business Owners are nervous to use Facebook ads as they simply don’t know how or where to start. In this episode, Kim gives us a great process to follow so that you not only get a results, but a world class results, from your Facebook ad investment. This episode is a must listen for every Small Business Owner.

In this episode, we discuss…

Welcome [1:30]

Why are Facebook Ads such a great way to market? [2:54]

What are your three steps to Facebook Ads – 1st Step know your Niche [7:40]

2ndStep – The Offer [14:40]

3rdStep – The copy [20:47]

Do Business owners spend enough time preparing their Facebook Ads? [22:22]

Does Radio and Television marketing people understand your customer? [24:52]

What should people be really budgeting for Facebook Ads? [26:45]

When should you consider hiring someone to help you with your ads? [30:42]

Getting the right people to help you [35:15]

Where can we find you and what type of clients do you work with? [38:23]

Links to Look at:

Social Media has now been with us for a while now, but it is still new enough that a lot of Small Business Owners are simply nervous to use it or simply ignore it altogether…. Which is a big mistake. So what is holding you back from using social media and tapping into this great resource for your small business? Let’s chat about the 5 big lies that I believe could be holding you back.

In this episode, we discuss…

Growing up with or without social media [1:00]

Followers and are they making an impact on your business? [2:49]

Big lie No.1 – No one is paying attention to social media [5:19]

Big lie No. 2 – you have to be a supermodel to be on social media [8:03]

Big lie No. 3 – I don’t have time to do social media [11:16]

Big Lie No. 4 – Being ‘Instagram perfect’ [15:01]

Big Lie No. 5 – You are not unique and you have nothing to say [19:36]

Wrap up [22:33]

Links to Look at:

Before you start doing Digital Marketing – of any kind – there are some fundamentals you should have in place to make sure your digital marketing efforts are successful. In this interview, Karen Moloney from Blue Bean Media, helps us understand the five core foundations every business should have for digital marketing.

In this episode, we discuss…

Tell us about yourself and how you got into Digital Marketing [1:14]

What is Digital Marketing? What does it cover? [3:50]

Do aspects of Digital Marketing work differently for different people? [6:07]

Finding people who understand specific parts of Digital Marketing [7:22]

Five core foundational principles to Digital Marketing [8:09]

First thing to consider – having a solid brand profile [9:25]

Second – Having a client avatar [11:18]

Third – Core messaging [13:18]

Fourth – The Customer journey [15:34]

Fifth – Analytics [17:37]

What’s your first steps after establishing the five core foundation principles? [19:31]

Some advice if you are going ‘DIY’ your marketing? [22:05]

Picking a good Digital Marketing Agency [25:26]

Tell us about who you love to work with and little about Blue Bean Media? [30:10]

Where do we find you? [32:20]

Wrap up [32:35]

Links to Look at:

“I need more customers or clients” is the biggest request from the majority of business owners I’ve ever spoken to over the last 15+ years. So on today’s episode, I’m going to explore the number one thing you need to get right to get your marketing to work to ATTRACT more clients/customers to your business!

In this episode, we discuss…

Keep It simple [1:20]

Attraction Marketing [2:02]

Marketing to different people [4:23]

Who is your Ideal Client? [5:25]

Start with their demographic [9:16]

What is your ideal client’s problems? [10:36]

How do they think? [11:56]

Marketing that speaks to your ideal client [15:23]

Marketing attracts and repels [17:20]

A question for you, the listener [18:02]

Links to Look at:

Content marketing is a real thing and you need to learn how to create content that not only shows your small business in its best light, that content also needs to resonate with your “audience”. In this episode, I speak with Garth Williamson, the Country Manager for Shutterstock Australian and New Zealand about content, finding and defining your audience and how powerful images can be when aiming to connect with your audience.

In this episode, we discuss…

Tell us about your background and how you became Country Manager for Shutterstock [1:15]

How would you describe content marketing for small businesses? [4:49]

Working out who your audience is [7:29]

How do you go about getting people to send in content? [9:40]

How to understand your audience? [12:45]

What sort of images are getting great results? [19:30]

Colour Psychology in your imagery can make a big difference [24:25]

How do people use Shutter stock and how do you get started? [28:58]

Can you explain the editorial footage on Shutterstock? [33:45]

Recap and Where can we find you? [38:25]

Links to Look at:

Are you an introvert? Finding that this is holding you back in business? Or are you not seeing the positives to being an introvert? Today, I talk about being an introvert in business and how that could be the one thing that allows your superpower to shine.

In this episode, we discuss…

What is an Introvert [1:17]

Stepping outside of your comfort zone [3:50]

Find your strengths [5:56]

An example of going to a Networking event [8:51]

Don’t use your Introversion as an excuse [9:43]

Introversion and Perfectionism [11:15]

Cave time [11:52]

Being an Introvert is only one part of who you are [13:47]

Look for Mentors [15:24]

Step out of your comfort zone, don’t leap! [17:17]

Don’t change who you are [19:06]

Recap [20:22]

Links to Look at:

If a picture is worth a thousand words, then what is a video worth? In this episode I speak with Mia De Rauch from Flip Switch Media all about the power of video and creating content. So many great hints and tips on how to use video in your business. If you are not yet using video in your business, then now is the time to get started and the best place to start is getting some great advice from Mia.

In this episode, we discuss…

Tell us about yourself and how you got into video? [1:05]

Why is it important for business owners to have video content? [3:49]

If a picture is worth a thousand words, what is a video worth? [5:40]

What are the key elements in a video so you can connect with your ideal client? [6:09]

Do you need to make different videos for different social media platforms? [8:15]

What’s the process for coming up with content for a video? [9:58]

Is there a basic sort of video that every business owner should have? [11:47]

How do you make your DIY video look more professional? [14:15]

What do you mean by ‘angles’ in videos? [18:39]

What should you be looking for in a production company? [21:55]

Can someone who can do video do video for Small Business owners? [25:50]

What are your top two or three tips for video? [28:08]

Who is your ideal client? [31:20]

How do we get in touch with you? [32:14]

Links to Look at:

Do you have sales appointments with prospects, but you always feel like they never go the way you want them to? Your conversion rate is low? Or you simply have lots of appointments and seem to make lots of ‘new friends’ but not converting the sale? Never know how to close the sale at the end of the appointment? This episode is for you! Even if you don’t believe you are a good salesperson (or sales are totally not your thing) then I’m sure you will learn a great method to not only hold a great sales appointment, but how to convert the prospect at the end of the meeting.

In this episode, we discuss…

Do you like selling? [1:08]

Stop selling and start helping [2:00]

The sales appointment [3:50]

Increasing your conversion rate [6:00]

Thinking about the prospect [7:13]

Answer the prospect’s number one priority [8:13]

Sales isn’t all about gimmicks [8:59]

Be yourself when selling [10:34]

Asking for the sale [13:22]

Treating a sales appointment like a Play [15:33]

Building rapport [18:47]

Taking the lead [19:31]

Setting an agenda for the meeting [20:12]

Some examples of starting a sales meeting [26:59]

Wrap up [31:15]

Links to Look at:

When Millennials are spoken about in the workplace, it is always as the employee. How can Baby Boomers manage the Millennials that work for them and set up their workplace to get the best from them. I wanted to FLIP this idea on its head and talk from the other direction. What happens when the Millennial is the business owner? What makes Millennial business owners stand out and what drives them. I enlisted the expert knowledge of Jacqueline Cripps to explain all things Millennial to us, but from a new perspective.

In this episode, we discuss…

Tell us about how you became an expert talking about millennials? [1:25]

What exactly is a millennial? [5:09]

Are millennials actually well suited to being business owners? [8:00]

How do Millennials being perfectionists affect them if they have their own business? [10:30]

How does a Millennial manage a Baby Boomer? [13:15]

Tell us about Gen X’s [18:51]

How about when a Millennial has to manage a Millennial? [20:18]

Do you agree that Millennials are more ‘self-aware’? [24:20]

Where can we find you? [27:40]

Links to Look at:

This is a question that we all ask ourselves… should I start or change my business? And then the common question straight after that thought is ‘but is it too late?’. In today’s episode we explore this a little further to see that maybe it is not too late to do and become who you really want to be.

In this episode, we discuss…

Major Events – a time to make a change? [1:07]

Fear of moving out of your comfort zone [3:53]

You have to take yourself with you! [5:00]

There’s no right time [5:53]

Experience in Business [6:47]

Taking a leap of faith [8:40]

Leaving your job to start a Business or starting another Business[9:24]

The fear around taking a leap of faith [11:35]

Remember what it’s like to start a brand new Business [12:50]

Find examples of people taking a leap of faith [13:32]

Explore other options [15:12]

Some recommendations [16:58]

Links to Look at:

You’ll need pen and paper for this interview with Amanda from Sea Salt Marketing because she gives us a load of gold nuggets and items to add to your checklist to start creating blogs that will help you to build your business. This podcast is about the ‘how’ of business and Amanda certainly delivers on this promise with loads of great tips and hints, all done with a friendly and happy nature that is so easy to listen and learn from. Get this one into your ears!

In this episode, we discuss…

Tell us about what you do and how you got into Business [1:55]

How did you get into your niche? [3:05]

What is exactly Blogging? [4:55]

What are the benefits to having a Blog? [5:40]

Sharing your Blog with an influencer [7:08]

What should you Blog about? [7:54]

Nice Guys Finish First! [10:50]

Should a blog be marketing or informative? [11:45]

Do’s and Don’ts of blogging [12:30]

Will people ‘skim’ read your blog? [16:10]

Using your blog to get clients [17:20]

More about a ‘call to action’ [18:55]

Biggest Mistakes people make in blogs? [20:00]

Adding value with your blogs [21:19]

What’s the difference between a blog and a newsletter[23:45]

Getting people to click through to your website [24:52]

Creating an Audience with your blog [26:29]

Who do you love to work with? [29:30]

Do you have to write your own blog posts? [31:27]

Having a blog and the benefit for people looking at your website[33:14]

Links to Look at:

Sometimes in business you simply don’t have the money to market your business even though you desperately need to. This is when you will love the ideas in this episode. In fact, even if you do have the money to invest, these are still some of the best marketing strategies to implement into your business. Learn my favourite 6 ways to market your business for free!

In this episode, we discuss…

Marketing is about having multiple strategies working together [1:15]

Marketing is about return on investment [2:16]

You can invest money or time [2:25]

Strategy No. 1 – Ask for referrals [3:23]

Strategy No. 2 – Social Media posting [7:54]

Strategy No. 3 – Writing blogs [13:26]

Strategy No. 4 – Getting reviews [18:37]

Strategy No. 5 -LinkedIn Connections [22:30]

Strategy No. 6 – Strategic Alliances [26:33]

Wrap up [31:56]

Links to Look at:

I had the pleasure of interviewing Georgie Quigley from GQPR and we talked all about PR, what it is, how it can help a small business owner and how to work with media outlets to increase your opportunities for gaining media coverage. I even gave Georgie a real life case study to share some ideas on what these real live business owners could do to gain PR for their business. If you have ever wondered if your business is ‘PR worthy’ then this is an episode to take the time to listen to as Georgie gives lots of hints, tips and HOW TO for gaining PR for your small business.

In this episode, we discuss…

How did you get into PR? [2:15]

What made you jump into your own agency? [4:38]

What exactly is PR? [5:45]

What does a PR company do for a small business owner? [7:00]

How do you approach someone in a media outlet? [11:09]

What will a Media outlet want to know about your business? [12:18]

What is a Media Kit and do you need one? [14:03]

Make is easy for the Journalist [15:04]

What makes a good PR story? [15:49]

Case Study [17:02]

Stay Local or go National? [22:54]

Make sure you do your research [24:21]

Do you recommend backing up your story on Social Media?[25:15]

What are you top tips for getting PR for the small business owner? [26:31]

How much lead time should you allow for PR to work? [27:50]

Journalists approaching PR agencies [30:45]

Who is your Ideal client[31:53]

Links to Look at:

www.gqpr.com.au

No matter what the situation – be that in a one on one coaching session or in a group workshop or even reading a book… or listening to a podcast… it is really important to be coachable. In this episode we explore what that actually means and the positive impact it will have on your business. Being coachable is one of the best traits you can develop as a business owner. Hope you get lots from this episode.

In this episode, we discuss…

Being coachable and different forms of coaching [1:00]

Saying “I know” [2:34]

Don’t think you have to have all of the knowledge [5:05]

Going through your ‘underwear draw’ [7:09]

What to do if you feel resistance [8:55]

There’s more than one way to solve a problem [10:02]

You don’t need to make a decision on the spot [11:13]

Remember why you are learning [12:00]

Being open to your coach [14:20]

Delayed Gratification [16:37]

Feeling Frustrated [18:02

Most of it is a mental game [18:46]

Fear of success and being coachable [19:43]

Links to Look at:

So excited to bring you this interview with Sam Orders. Sam started his business with best mate and now business partner Shaun when they left university at the age of 24. I won’t tell you the details as Sam shares the story, but one thing you need to know is that whilst they were still in their 20’s, they WON the Australian Franchisee of the Year award, a very prestigious award given by the Franchise Council of Australia. Sam shares how they put their first manager into the business to allow them to free up their time and travel (as he explains all millennials want to travel) plus how they then put in their next Manager, what to look for plus tips and hints on how to put a manager into your business and the one thing you can’t do without.

In this episode, we discuss…

What is your business about and how did you get started? [2:00]

Did people say you were too young to be in Business? [4:52]

Was there a plan from the start to hire a manager? [9:08]

Do millennials think differently about business? [11:26]

How do you go about hiring the right person to be your manager? [15:18]

How do you feel about giving your manager a profit share? [19:35]

Is the dynamic different in your business with your second manager? [22:07]

Are people getting the communication aspect of their Business right? [26:00]

What are the traits your look for in a manager? [28:20]

Should your manager have the same values as you? [30:50]

Is structure important for when you hire a manager? [32:24]

What’s your do’s and don’t in Business? [35:20]

Who’s your ideal client? [39:58]

Why is InXpress different when it comes to customer service? [41:55]

Links to Look at:

Get in touch with Sam’s team via their Facebook page at:

Most small business owners over complicate their business (hence why this podcast is called Business Simplified). Knowing some keys numbers in your business and tracking them (even if you failed maths at school) will help you build a stronger and more profitable business. Tracey will take you through the numbers you MUST know, how to find them and what to do to track them. Want to make more profit? This is the episode for you.

In this episode, we discuss…

Do you know your numbers? [0:54]

Breaking your numbers down to chunk size pieces [2;46]

Calculate your profit margin [5:05]

How much is the average customer worth? [7:59]

Setting your Goal? [9:20]

How much Revenue do you need for your Goal? [11:34]

Breaking your Revenue down into something manageable [13:00]

What’s your real goal? [14:36]

Create something visual [16:35]

Is this only for small business? [19:46]

Summary [22:50]

Links to Look at:

Imagine sending out one email… yes just one email…. With a small offer, but then selling more than $400,000 worth of that offer…. All from one email ! This is what the team at City Cave did and during one of the hardest times we have all seen in business, coming out of a Government forced complete shut-down of their business.

I chat with Jeremy Hassell, Co-Founder of multi-award winning franchise group, City Cave about why this email worked, his thoughts on how to do emails to your customers and how they do it differently.

ABSOLUTELY an episode NOT to be missed. Get it in your ears today!

In this episode, we discuss…

Introducing Jeremy [0:00]

Tell us a little bit about City Cave [2:15]

Why is it called City Cave? [3:35]

What’s Flotation Therapy? [4:25]

What was the lead up to sending the email? [5:15]

What was the offer on the email? [12:00]

The Franchisees made the choice of when to market [14:40]

Let’s talk about the specifics of the email [15:15]

It was more than just the one email [20:50]

Animated pictures in an email? [21:55]

Marketing to promote rather than to attract [23:00]

When did you start an email data base [25:10]

Tell us about the COVID Wine and Cheese night? [27:00]

Being congruent in your Business [31:10]

Links to Look at:

As a business owner we need to get motivated to do what we need to do from time to time, but if you are feeling a lack of motivation or simply can’t hold onto that motivation for extended periods of time, then how do we do that? How do we get motivated? Then how do we stay motivated?

This is a question that gets asked time and time again, and that is what we will talk about in today’s episode of the Business Simplified Podcast.

In this episode, we discuss…

The question “How do I get motivated?” [0:44]

Who can motivate you? [1:30]

Are you Self Sabotaging? [2:45]

Why do we procrastinate? [4:43]

Asking for help [7:45]

A word of warning about Procrastinating [10:24]

Tips for getting motivated [11:35]

Are you tired or exhausted? [12:03]

Create a checklist and get some stuff ticked off! [12:30]

Overwhelm [15:18]

Get outside and go for a walk [17:59]

Using music for motivation [20:29]

Starting and Stopping [22:20]

What are you getting motivated for? [22:40]

Episode Summary [25:02]

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Understanding who you are as a business owner is a massive key to success. Discovering your strengths and learning how to harness them will make all the difference to your business. Also understanding your weaknesses will help. Working with a team? Then understanding how your style impacts those around you will speed your growth… and team culture.

We are joined by Kate Osborne who has been coaching high level entrepreneurs for nearing two decades, shares how to use profiles to better enhance your leadership skills.

Kate also shares her story of how she became an entrepreneur.

In this episode, we discuss…

Welcome [2.25]

Kate’s story [3.03]

From there to here [8.37]

Who you are [14.38]

Discovering your strengths [17.32]

Layering Profiles [21.28]

Visuals talk fast [25.37]

When you discover your weaknesses [28.18]

Practical Tips [32.00]

Items Kate mentioned:

Ever heard the phrase ‘Work ON your business, not IN it’? What does that actually mean, especially for those with small teams or are self-employed because if you are not working IN the business, then there is no business happening, right?

Working on your business can take as little as 15 minutes a week with ONE simple meeting that will allow you to be right across your entire business so that you can get on and do the work of your business. It will allow you to be proactive in your business, rather than always feeling like you are reacting and just one step behind.

It is so simple, you will wonder why you haven’t been doing this for years!

In this episode, we discuss…

Introduction [0:00]

Just 15 minutes a week! [0:41]

Being “IN” your business [1:32]

Meeting based on the Organisational Chart [2:54]

The Business Owner first [3:28]

Next, the Manager [3:56]

Marketing then Sales [4:42]

Onto the Operations Department [6:58]

Repeat Business [7:50]

The Team Department [8:58]

Two Goals of the Team Department [9:40]

Finally the Finance Department [10:52]

How to run the Directors Meeting [11:10]

Results of the Meeting [14:08]

The next week [14:39]

Taking control of your Business [15:30]

The result is more Profit! [16:10]

Links to Look at:

Well 2020 has been a year like no other, hasn’t it? Instead of launching into the podcast, it is hard to ignore the elephant in the room… COVID-19.

So I thought let’s start here and acknowledge the elephant and then work out how we can move it on out of our ‘business view’ and get on with what needs to happen.

Over the last couple of months I’ve spent a lot of time with clients and business owners helping them navigate their way through this time and I want to share with you some of my best tips for managing the emotional strains on you, the business owner, through this time. I certainly hope it helps!

In this episode, we discuss…

Introduction [0:00]

Elephant in the room [0:48]

Tip 1: The Decision [1:59]

Tip 2: Being Flexible and Adaptable [5:53]

Tip 3: Don’t be in Denial [10:27]

Tip 4: Use This time to your advantage [14:35]

Tip 5: Increase your Marketing [21:01]

Tip 6: Stay Strong, Stay Positive [23:28]

Tip 7: Be Kind to Yourself [25:03]

Summary [27:33]

Links to Look at:

Hey Welcome to the Business Simplified Podcast. I wanted to kick off the podcast with a short welcome on why I have started this podcast, who I am and what I want to share with you on the podcast.

I hope that you enjoy the great information I’m going to share with you, but more importantly, I hope that you use it!

Make sure you click ‘Subscribe’ – it’s free – on your favourite podcast listening platform so that the Business Simplified Podcast goes into your library for quick access and to get notification of new episodes.

Welcome! So glad you are joining me.

In this episode, we discuss…

Welcome [0:27]

Why Tracey Likes Podcasts [1:10]

Who is Tracey? [3:04]

How Tracey became a Business Coach [5:54]

What to Expect from the Podcast [7:45]

How do you ask a question? [8:04]

How to keep listening? [8:40]

Links to Look at: