The Business Brilliance Podcast

9 Brian Francis – A Unique, Impactful Way to Attract New Clients

An episode of The Business Brilliance Podcast

By Michael Santonato
Every week we talk to the brightest and best entrepreneurs and business owners of our day. You and I will listen together as we get to know their unique version of business brilliance in a fun, light hearted conversation. We'll share their moments of Business Brilliance so we can use them in our life and business to be the best business owners we can be.

We’re fortunate to talk to the coolest people you’d ever meet from businesses of all kinds of backgrounds and industries. I invite you to join us for an episode or two and tell us what you think! We'd love to have you!
More places to listen

More places to listen

14 David Binns - The High Cost of Success On Your Health - And Why You Might Need a Mind Body Reset
 "The High Cost of Success On Your Health - And Why You Might Need a Mind Body Reset" Today’s guest is my good friend, the founder of Mind Body Reset, performance and wellness coaching company for real estate agents. He is a great man, leader, solid guy and person who has gone through a very big personal transformation in the last few years. Today we are going to get into what 'Mind Body Reset' is, what brought him to create it and all other good stuff. Through ten years of personal development and leading programs he has been able to formulate a whole new paradigm of performance for real estate agents. He realized that the main need is to take the mysticism out of mindset and actually bring it to a framework of reality that people can actually use. And the other aspect of the company is around wellness - there is no one in the real estate industry that is providing people with holistic coaching. David had been carrying an extra 50 pounds of weight for a few years. He was sitting with full bank account, but in huge jeans, without sleep, and was very angry. He knew he couldn’t be doing that any more, he had to reformulate his life. And when he dove deep into why he was so angry, what did he find? A total absence of love - it was not the circumstances, he was angry at himself. That was the moment he started tuning in with a ruthless commitment to get happy. It is necessary to make corrections and adjustments in your life and business or life will do it for you in a lot of different ways - inescapable truth of life. It took a monumental life event for him to wake up to that. He emphasizes that it’s not about being perfect, it’s about what are you doing 90%of your time. Keep in mind that your business should support your life, not run your life!
50:30
August 12, 2019
13 Frank De Lio - From Forklift Driver to Financial Advisor Giant
 Frank De Lio is one of my mentors and the number one leader at our company. He is huge... He runs the best training's in the company hands down and everyone undoubtedly agrees on that from coast to coast. Frank is responsible for a huge part of my growth in the last few years. Part of his vision is having an impact on people’s lives, helping them overcome the obstacles with the right tools and a good dose of reality. (A really good dose of reality.) In this conversation he talks about his beginnings - his desire to be an entrepreneur which led him to putting on a garage sale with his dad’s tools for sale (without his permission!), to bringing a newspaper to school showing stock options to friends, all the way to owning his own financial services office and nation wide team! For this final transition, Frank had to stay open, for the right offer, which was a huge pivot in his career. He puts a big emphasis on dealing with failure and straightening yourself up from it. "Success is about your perception of failure and the opportunity to learn, so you have to embrace it in order to move forward towards your goals." Frank knows a huge problem in business today is in relation to self delusion and the real effort that's required to truly become successful. I personally feel Frank is tapped into what people are really searching for in their progress towards success. I myself have had several deep, reaffirming, realigning conversations with Frank which have helped me stay on track.   When ever I personally get a chance to meet with Frank or sit in his training's I do. (Every week on Wednesday! Wouldn't miss it for the world!) Frank isn't afraid to tell us, we have to go speak to people who have more knowledge and more experience to give us advice. Because a solid dose of reality helps a lot when we are making tough decisions and career moves.  Whats really amazing about Frank is how much of a family man he is, and how much he cares about his three daughters and wife. For him, 'there’s no separation of business from other segments of life, so we have to be continuously searching for something that can help us with our thinking, with our mindset and skill set in order to be able to beautifully interconnect all of our life stories.' This guy is so amazing, he will make you want to get to work!
1:02:35
July 8, 2019
12 Giovanni Marsico – Knowing Yourself Is The Ultimate Game Changer In Business
 I am humbled by this interview. I get to interview one of my most favourite mentors in this episode: Giovanni Marsico. I was so excited for this interview, I forgot to introduce him in the beginning and just got right down to it. I’ve known Gio for a long time. But there’s a lot I don’t know about his journey from nothing. And equally important, how he manages to continue to be such a leader and giver to people like me. People in his ever growing tribe. So I got the chance to sit down with him and ask him all the questions I’ve wanted to know.  Giovanni is the founder of Archangel. Archangel is incredible. Its what people like me and my wife needed when we needed it: A community of people just like us, entreprenuers, 'the crazy ones', leading from the heart.  He is on his mission…. His is on his mission so much it amazes me and its the first question I lead with. He serves us. He represents our tribe. My tribe. His is our Professor X – and we are his X Men.  At his events, he curates the most amazing speakers to match the most amazing audiences: Gary Vaynerchuck, Seth Godin, Robin Sharma have spoken on his stages. And Elizabeth Gilbert and Lisa Nichols are both on their way.   He describes himself as a comic book nerd -  he was in the gifted school. He used the pain of being bullied because of his gifts to build a tribe of people, a community of people that are like him. He gets us. His conversations, his marketing, his ideas, leave me and so many others feeling so understood, its remarkable. Gio is also a shower nerd, as you'll hear in the episode – he takes 30 minutes showers, which is where he does his best thinking. (He can fit 10 people in his shower if he wanted to… Not that he does.) Giovanni attributes his success to his craving for the neuro-chemical feeling of helping someone and watching them transform. Honestly, this episode is jam packed with tonnes of solid amazing content and fun laughs along the way. The most amazing thing that struck me in this conversation was that Giovanni knows himself so well, I think he just might know himself better than any other entrepreneur I've ever met. And its clear to me, that that's what has brought him the most success. Listen in, I know you'll enjoy it.
46:12
June 21, 2019
11 Brandon Pearce - How To Travel The World, Crush It In Business, Living With Your Family In 40+ Countries
 This is a special treat for me. Why? Because Brandon Pearce has the life I want. Period. I'm willing to bet he spends less time on his business than you or I combined. He's traveled the world with his wife and three kids for over 10 years, and he's been to over 40+ countries, all while his businesses run on auto pilot. Yes, that's right, I said business(es). His daughter even has a business! It's a video production company called Crystal Cut Studios (I mean come on!) In this episode I’m sharing with you a conversation of pure gold I had with Brandon Pearce. He is the founder of Music Teachers Helper, founded in 2004, now a one hour a work week job.  Brandon has been featured on The 4 Hour Workweek with Tim Ferriss, The $100 Startup and other amazing travel-living-life-hacking-less-working books.  Brandon has a magic touch running other businesses as well. And he did all of this while traveling for more than 10 years with his family. Together with his family, Brandon designed Family Adventure Summit and Family Adventure Academy (just for parents), which are events focused on how to educate kids on the road from birth to university, how to earn location independent income, and create thriving family relationships. (Isn't this freaking amazing!?) They also organize the "At home in the world family retreat", where you can deeper explore how to be at home with yourself, at home with your family and at home with the world, wherever you happen to be. All the events came from their own needs - after a period of integration and introspection, and trying to understand themselves, they wanted to create more community and make something that gives back to the community that raised him.  Brandon emphasizes how important a role great books have had on his road to growth and transformation. By cutting his work time he made his business more successful and even managed to start new ones that branched out of the Musics Teachers Helper. (He tracks his time like a NINJA and makes sure that he uses it wisely. He even developed a super sophisticated but simple to use time tracking tool - which I started using recently.) He treats his time with so much love and care - he tracks it not only to look back and see if he is spending it on the things that he values, but because that keeps him present on what he is focusing and working on.
1:09:28
June 14, 2019
10 Kris J Simpson - Innovate or Evaporate! How To Make It In Business (21 Years Looking Back)
 Kris J Simpson is an absolute hero. No like, he's an actual hero. Last year he saved a family from their burning home in his neighbourhood. He literally went in, through the smoke and fire and found a family that had no escape out of their home. Kris is also the owner of a gym in my neighbourhood, called Bodies By Design. He is the author of “The All Inclusive Diet”, an international best selling book that gave me a lot of great tips on health and meal prep which is fantastic for me, because I don’t cook and I do not eat well. Today on the show, we are talking about his twenty one years in business. Yes Twenty One! Kris shares his story about how 'BBD' was born and how much persistence had to do with overcoming not only financial challenges, but legal and mental and emotional challenges as well. "Necessity makes us move faster", says Kris and business is always changing and evolving, so you have to adapt. (This is NOT cliche when its coming from a guy who's been successful for twenty one years with a gym that nearly never opened.) Having that in mind, he wants his children to make as many mistakes as possible, because that’s where change happens. We are going to fall down anyway, the question is how much time we are going to spend on the floor. Being a person who lost everything, and managed to regain it all back and more, he emphasizes how much power comes from healing and how important it is to ask for help. Now that he’s on the other side, he uses his experience to give and help others heal.  Kris is someone I admire and look up to as a business person and as a father. And it helps that he is a physical specimen of near perfection... so yeah there's that too. Regardless, Kris is someone I'm proud to call friend and Im proud to have on the show today. And I think you'll enjoy and resonate with why when you listen.
1:07:18
June 7, 2019
9 Brian Francis – A Unique, Impactful Way to Attract New Clients
 I met Brian Francis at a networking event a few weeks ago. Its funny, because when we met, he was already speaking to a friend of mine. (What an interesting thing!) And what struck me about Brian was how approachable and comfortable he was talking in person. He was confident. Not like the majority of other people at the event. Cuz you know, networking events can be awkward for people sometimes. But not Brian. He was comfortable and confident, had a great energy and smile. He was happy to connect with me and share with me about his upcoming event he was hosting. As we chatted, I realized he had an interesting business idea and model.  He'd taken his years of event production and stage experience, and created a new way for businesses to market to and attract their ideal clients. I thought it was brilliant! Which is why I wanted to interview Brian on the show.  His business is called Creative Ideals. Instead of doing your normal, going to events, networking, then hope to meet someone in your target market, why not create an event to target your market and have them come meet you face to face at your event!?   Brilliant!    Listen to the episode and enjoy, and Brian shares his unique business idea and how it works. (Including a couple of great case studies!
43:30
May 31, 2019
Episode 8 Jamie Prickett – Do You Have A Dark Side And Can It Drive You to WIN?
I respect Jamie Prickett so much. Jamie and his wife Leeann are some of my favourite local business heroes. As far as I'm concerned they are Canadian superheroes. As CEO and President of Experior Financial Group, they are an inspiration to me because they have built from the ground up, a 100% Canadian owned financial services company that actually does whats right for people. I'll be honest with you, being on the inside of financial services myself, its crazy how many agents and companies think of profits first before their clients best interest. But a few years ago, I joined Experior myself as a financial advisor and while there were many reasons why I joined, the main one is because the company and executives passed all my stringent stress tests of high values in integrity, honesty and doing whats right for people. I work with Jamie. He is my CEO and I'm proud to say it.  (How many people get to interview their CEO!?) The business has resisted and fought past the many BS criticisms and attacks Jamie's competitors have tried to throw his way. Him and his wife have come under a lot of attack. A LOT. He has done something unique that no one else has done in their industry. Like all great change agents, they are coming under fire from naysayers. But despite all this, they are thriving! Jamie was a wrestler in high school and all he wanted to do was be an Olympic athlete and win the gold. But that didn't happen. Instead him and his wife created a unique business model that does not exist anywhere else. He created an opportunity for people to make hundreds of thousands of dollars in their own business, while owning their book of business and becoming a shareholder in the company all at the same time. And this will Business can be a ruthless, cutthroat world. But Jamie just loves to shove his victories and success in peoples faces. Is that his dark side? You be the judge.
1:17:06
May 16, 2019
Episode 7 Vanessa Ferraro – Why Selling Your Time Is A Losing Game
"The old way of doing business is falling apart. There is a new way to do business and we need to embrace it." Vanessa Ferraro is a leading six figure online business strategist and wealth advocate for women. Through the power of Soul Wisdom along with powerful and potent laser-lucid-clear-strategy, she helps service based female entrepreneurs experience more abundance and create a bigger impact.   Wow! That's a power-mouth full! Which is perfectly perfect, because Vanessa is a super powerhouse of a woman. It didn't happen overnight and its been a journey for sure. But Vanessa is going to be the first millionaire in her family and I believe her!  (Sorry to any siblings! I don't know you yet!)  I've known Vanessa for years and we've done many self development and business workshops together, so we often cross paths. But I have to tell you... I have never seen her this powerful! This on point! This ahead of the game!  I had to sit down with her to find out what she's doing and where shes getting her mojo from!  Her last few months have been ah-may-zing for me to see! Because she has packaged her offerings in a crucial and beautiful way on Facebook and online. And she is getting tonnes of great response and business because of it! What is she doing?  Well listen in and find out!
1:13:45
May 13, 2019
Episode 6 Andrea Ivanka - Better Ways To Market to Your Customers and Serve Them Really, Really Well
"If you're doing a form of marketing because you think you should be, because its the newest hot thing, instead of it being authentic, its not going to work."   Andrea Ivanka knows how to market to your target customers authentically and powerfully. I know her. I've known her for years. And she makes marketing easy... (Somehow!) Her clients love her, they follow her, they stand by her and did I mention they love her? I did. Okay Good. Andrea is the founder of the Authentic Conversion System - ACS, which stands for "Attract, Convert and Serve." She knows how to market to people easily and effortlessly, and in such a way where they dont feel like they're being marketed to at all! Its a natural flowing conversation, whether online or offline. I know this because I am a huge fan of Andrea Ivanka!  She has created several Brilliant ways to Cross Promote her brand and services to her customers and they love her for it. Andrea broke six figures with a Wix Website. (Huh!?)  She is the creator of the Total Boss Club: The best community for women to be the boss they were meant to be!    The amazing thing about Andrea is that she is unafraid to stand in the fire with her people.  She says "Cancer is when you're committed to comfort." (Eeek! That's bad for me cuz I love comfort!) Andrea believes the right community and the right problem you're solving equals major success. Listen to this episode and try not to fall in love with Andrea! (It will be difficult!)
1:00:01
May 2, 2019
Episode 5 Gustavo Ortega - How To Get Over 1 Billion Views On Youtube
In this episode of The Business Brilliance Podcast, Viewer Discretion is advised! Today we talk to Gustavo Ortega! Gustavo just celebrated a major milestone! His videos have just suprassed over 1 Billion Views on YouTube. I met Gustavo in Jamaica when I was on a vacation with my family. And let me tell you, it was an interesting coincidence meeting Gustavo there. (I dont believe in coincidences and neither should you.)  I was not having a good time on the vacation with my family, due to a number of problems I wont mention here. But I was in the dumps. And along comes Gustavo and saves me! We've been in contact ever since. And he is a truly brilliant business owner! (You'd have to be to reach a big milestone like that!) Gustavo starts the episode off by initiating an intention or a prayer for the episode which I felt was powerful and humbling. He is a video producer, a filmmaker and generally joyful and successful human being. He does corporate video production, music videos, film production, documentaries and more. He is a man of God - but he is not a man of Religion. There is a difference. Tune in to the episode to hear what Gustavo has learned and discovered throughout his life and the magical experiences that led him to create a life serving a unique message. And how by following a few set principles since he was a young age, he was able to create a life of joy, of success and service to mankind. His work is powerful, creative, unique, modern and special.  Hear how he started out in a boy band and ended up as one of the world's most sought after video producers. Thank you for listening to our episode and please subscribe to catch the next one!
55:45
April 9, 2019
Episode 4 Gavin Ashley - The Subconscious Programming In Your Mind, The Key To Success Or Failure
We all have have viruses and bad/junk data in our mind that is or is not helping us achieve success. I believe it's the reason we are or are not achieving our goals and dreams. I am very passionate about this topic. That's why I had to have Gavin Ashley on the show and I felt the need to share him and his service with you. In this episode, I share about how Gavin helped me overcome my block in referrals last year. There was a time where I wasn't getting any referrals in my business and it was frustrating. He helped me get over it. Now I receive referrals every week, sometimes I ask, sometimes I don't. But I always receive referrals, thanks to the work that Gavin helped me do. In this episode I go on a couple of rants and testimonials about his service and similar services which clear out the negative programming we've accumulated in our minds and bodies over the years. "Words are the programming that code our brains." I get real honest about my family and my kids. I get a little vulnerable about my family situation and our living scenario with our teenage kids. They've been through a lot. I share about how I've used Gavin's service for my business but also with my kids...... its worked in great ways for helping them overcome their own blocks. Gavin also helped me with my own parenting when I was trying to run my business and be a good dad and step father, and it wasn't working.  I couldn't concentrate or focus and he helped me out. Highlights: I credit Gavin's work for helping me to become successful. The brain wants to heal - the brain isnt happy to be in a bad place. Our world and our success is binary. 1's and 0's. Yes' and No's. Gavin's work allows to open our minds and cellular activity to success. You project your belief systems onto the world. "My work is permission based"  - Gavin cant do anything you don't allow him to do. "Permission is desire allowed" (an aha moment I got during the episode)
52:09
April 2, 2019
Episode 3 Neil McMillan & FIFO Capital - Creative Ways to Improve Your Cash Flow You Never Thought of Before
I believe its my duty to bring great resources and valuable services to your attention that will help you as business owners. And that's why I had to interview Neil McMillan from FIFO Capital. Neil McMillan and FIFO Capital just expanded into Canada with their brilliant financing products for small, medium and large businesses. They help businesses increase cash flow and working capital by providing innovative finance solutions which the banks cant offer. FIFO Capital is founded in Australia and New Zealand and have operations the UK as well. They've funded over a billion dollars globally, providing supply chain and import finance and invoice finance solutions to help businesses expand and grow. (And sometimes stay afloat!). In this episode, we talk to Neil about all the great ways they have taken their business from idea to execution. We discuss how they have focused on their people and relied heavily on them for their success. Neil shares how that strategy had paid off and led them to create a global business that's growing. Show Notes and Highlights: Your invoices are assets. You can trade them in exchange for increased positive cash flow. Don't wait the 30, 60, 90 days to get paid - invoice finance/factor to help further your business growth! FIFO keeps creative methods and unique ways to work with businesses open. Their services are customizable  -  Use them as much or as little as you like - come and go as you please. No locked in contracts, and no exit penalties. No hidden fees. (Hints to beat your competition!) Throw away the rulebook - do what you can for your customers. Don't let "It's never been done before" stop you! That just means go ahead and do it! Its such a great product, I myself came on board as a business partner to bring it to Canadian business owners.
50:32
March 11, 2019
Episode 2 Dominic Scaffidi - How to Market Without Marketing and Attract an Abundance of Clients
 This is our second episode of the Business Brilliance Podcast! We have a real treat for you today!  Dominic Scaffidi is someone I really admire. He is an executive coach who has a unique take on business, specifically attracting customers and clients. But Dominic does not do any marketing in his own business. He does not have any marketing strategy. He doesn't have a business plan either. Yet he has a growing multi-six figure business. In this episode, we talk to Dominic about attracting clients, how our thoughts create our reality, how everything IS always working out for us (even when we don't believe it) and he even proves it to me in my own life. I share a little about a nice manifestation that took me and my wife a while to achieve, and we look back at how we got there. Dominic also shares why he doesn't give answers to his clients and that blows my mind! We explore what coaching is a whole lot more! (You have to get to the part where he talks about action and abundance! approx 40 mins in.)
1:10:50
March 11, 2019
Episode 1 Mike Salisbury - How 'Throwing Caution To The Wind' Will Lead to Success
This is the very first episode of the Business Brilliance Podcast!! Thank you for tuning in! Today, we are so excited to speak to our good friend Mike Salisbury from Guelph, ON. Mike is a landscape architect and designs children's playgrounds for a living! (Imagine if you had that business!) But Mike takes a unique approach with his designs, most notably this one - which is not your typical children's playground. He also created a brilliant new form of art/portrait that really captured our attention and inspired us to commission him for a portrait of our good friend Giovanni Marsico, with a twist!  In this episode, we talk to Mike about how he got into about how Mike got into this form of new design, how he ended up designing playgrounds for children and more. By the way, did we mention he's also a City Councillor for his hometown in Guelph? We also start the episode with a powerful story of a turning point in Mike's life when his wife died and had to give a speech at his daughter's wedding. Mike gave us permission to share the story with you here.
46:37
March 11, 2019
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