Business of HYPE

Mike Shinoda of Linkin Park

An episode of Business of HYPE

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By HYPEBEAST Radio
Business of HYPE with host jeffstaple is a weekly interview series that dives into the successful careers of well-known creatives, brand-builders and entrepreneurs from various corners of youth culture. We learn about the realities behind the dreams they’ve built with encouraging words of advice peppered along the way.

As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows MIC/LINE, The Anthropology and HYPETALKS.
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Special Finance Q&A
Business of HYPE is a show that centers around entrepreneurs and their paths to success. Often times some of the most important questions when it comes to building your own business are around financial investments. We noticed a number of incoming questions in our mailbox were centered around this topic. So for this week’s episode, Jeff sits down with Liang Lee, a financial advisor at WestPac Wealth Partners. It is important to understand where our money is flowing, as those choices dictate the granular details ranging from what home we live in to how many sneakers we can buy. Liang begins with the basics such the definition of financial independence and how to achieve it. He laters answers questions regarding stocks, taxes, and high, medium and low risk investments and much more. So tune into this special Finance Q&A to listen in one some of the most important details one can make in their life. Feel free to reach out to Liang with any questions at liang.lee@westpacwealth.com or reach him at 808-695-2119.
31:25
August 18, 2019
ICYMI: Lupe Fiasco Breaks Down How Martial Arts Impacted His Life
While Business of HYPE currently takes a seasonal break, we’d like to bring to attention our other podcasts under the HYPEBEAST Radio network. HYPETALKS rebroadcasts live recordings from HYPEBEAST-hosted events around the world, so you can listen to gems of advice from the comfort of your home without waiting in a line or dealing with a crowd.  Our latest show, The Anthropology, dedicates each season to one brand where our host, fashion journalist Tiffany Godoy, takes a deep dive into the companies, brands and people shaping fashion and culture today. Each season focuses on a different topic that criss-crosses borders, languages, genres and eras to tell the story and break down the ethos of these key figures. Finally, we’d like to spotlight our long-standing music show, MIC/LINE. Hosted by our music editor Emmanuel Maduakolam, he interviews key figures in the music industry to deliver their origin story, current projects, advice and much more. With guests ranging from Freddie Gibbs to Doja Cat, each season delivers a wide spectrum whether it be viral sensations, producers, or legendary rappers. Now in its fourth season, MIC/LINE most recently had the pleasure of interviewing the award-winning artist Lupe Fiasco. In case you missed it, we sat down with the Food & Liquor rapper at Mission Chinese to discuss his prolific career and his current martial arts docu-series Beat N Path. Produced by Studio SV, alongside Bonnie Chan Woo, the show details Lupe’s travels to China, investigating various martial arts cultures and historical importance.  So tune into to hear this episode and make sure to subscribe on wherever you get your podcast by searching MIC/LINE. Apple: https://hypb.st/micapp  Spotify: https://hypb.st/micspo MIC/LINE on Spotify: https://hypb.st/antspot Apple: https://hypb.st/antapp HYPETALKS on Apple here: https://hypb.st/talkapp  HYPETALKS on Spotify here: https://hypb.st/talkspot
1:17:56
August 11, 2019
Introducing Our Newest Podcast Series: The Anthropology
With five seasons deep into Business of HYPE, we want to thank all of our listeners for subscribing and keeping up with the show. We've had an amazing roster of guests from entrepreneurs and streetwear og's to artists and athletes. As we prep for our next season, we wanted to bring to attention the other series of podcasts we have under the HYPEBEAST Radio network. MIC/LINE our music-centric show delivers in-depth conversations with some of the most relevant music personalities today. Our show HYPETALKS rebroadcasts live recordings of our HYPEBEAST events that you may have missed out on.  Finally, we'd like to announce our newest podcast, The Anthropology. where we take a deep dive into the companies, brands and people shaping fashion and culture today. Each season focuses on a different topic that criss-crosses borders, languages, genres and eras to tell the story and break down the ethos of these key figures.  In its first season, Fashion Anthropology, journalist Tiffany Godoy talks to the artist, designers and original street scene makers that surround the brand Slam Jam. It serves as not only a distributor, retail space and online store, but also a cultural hub for art, fashion, music and much more. Slam Jam holds on strong to its underground roots, pioneering the wave of streetwear in Europe before it became mainstream. Founded by Luca Benini in 1989, it started as an Italian distributor of Stussy, Carhartt WIP and Nike. In 2018, they opened the art cultural space Spazio Maiocchi in Milan and Luca Benini alongside Matthew Williams created the brand Alyx. In this five episode series we immerse ourselves into the culture of Slam Jam.  So tune into to hear our the first episode of Fashion Anthropology and make sure to subscribe to the show on wherever you get your podcast by searching The Anthropology. Spotify: https://hypb.st/antspot Apple: https://hypb.st/antapp  Read more about The Anthropology here: https://hypb.st/infgl MIC/LINE on Apple here:https://hypb.st/micapp  MIC/LINE on Spotify: https://hypb.st/micspo HYPETALKS on Apple here: https://hypb.st/talkapp  HYPETALKS on Spotify here: https://hypb.st/talkspot 3:31 - Episode 1 of Fashion Anthropology
24:33
August 4, 2019
A$AP Ferg
On the Season 5 finale of Business of HYPE, jeffstaple sits down with the multifaceted creative, A$AP Ferg. The triple platinum selling artist tells us why he’s more than just a rapper. A background in fashion and fine art, he tells us about his early inspirations, the importance of repping Harlem, how he plans to “work smarter not harder" and much more. As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows MIC/LINE, The Anthropology and HYPETALKS.
1:09:41
July 21, 2019
Woody of Sneaker Freaker
On this week’s episode of Business of HYPE, jeffstaple sits down with Sneaker Freaker founder, Woody. What took only a week, a Nikon Coolpix and 32 pages, he tells us how he created his first sneaker zine. The magazine is now a globally recognized publication currently operating a print magazine, digital news site and creative agency. He details the importance of print, the need to tell the right story, the personal impact of sneakers and much more. As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other show MIC/LINE.
1:22:32
July 14, 2019
Jason Stein of Laundry Service, Cycle Media and Steins
On this week’s episode of Business of HYPE, jeffstaple sits down with entrepreneur, investor and business operator Jason Stein. The founder of Laundry Service, Cycle Media and investment management company Steins he tells us how he went from finding clients on Craigslist to landing powerhouse brands such as Jordan and Beats by Dre. He later discusses the oversaturated market of content creation and imparts advice on the apparel industry, social media and business management. As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other show MIC/LINE.
1:13:20
June 30, 2019
Luke Tadashi of Bristol Studio
On this week’s episode of Business of HYPE, jeffstaple sits down with Luke Tadashi, co-founder and creative director of Bristol Studio. He details the brand’s early inspirations, collaborating with adidas and how the brand hopes to involve the community and culture of Los Angeles. As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other show MIC/LINE.
1:09:29
June 23, 2019
Louis Colon of FILA
On this week’s episode of Business of HYPE with jeffstaple, FILA’s VP of Heritage & Trend Louis Colon details their unique approach to marketing and how the brand’s comeback is here to stay. He tells us about his rocky beginnings from calling quits on his sneaker businesses to party promoting to working in temp jobs to eventually landing a job at FILA under the guidance of the late Jon Epstein. As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows MIC/LINE and The HB•R Show.
1:29:13
June 16, 2019
Daniel Kasidi of Rastaclat
On this week’s episode of Business of HYPE with jeffstaple, Rastaclat founder Daniel Kasidi tells us the meaning behind his bracelet company. More than just a shoelace, Rastaclat is a brand that aims in building community and bringing awareness to various issues.  As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don’t forget to rate, comment and subscribe to our channel, as well as HB•R and MIC/LINE, on Apple, Spotify or wherever else you get your podcasts. 
43:36
June 9, 2019
Nicole McLaughlin
On this week’s episode of the Business of HYPE, jeffstaple sits down with the unconventional creative, Nicole McLaughlin. Known for upcycling old garments into unusual wearable creations, she tells us how she went from speech pathology to graphic design and dumpster diving to create sustainable art.  As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don’t forget to rate, comment and subscribe to our channel, as well as HB•R and MIC/LINE, on Apple, Spotify or wherever else you get your podcasts. 
1:08:15
June 2, 2019
John C Jay - Part 2
On this week’s episode of Business of HYPE with jeffstaple, in part 2 of a two-part series, John C Jay details working with Uniqlo founder Tadashi Yanai to become the Global Creative of Fast Retailing. Despite his seasoned resume,  John admits there is never an end to learning in this business. “Experimenting in your life is the most valuable thing you can do." As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don’t forget to rate, comment and subscribe to our channel, as well as HB•R and MIC/LINE, on Apple, Spotify or wherever else you get your podcasts.
57:50
May 26, 2019
John C Jay - Part 1
On the Season 5 premiere of Business of HYPE, in part 1 of a two-part series, jeffstaple sits down with creative mastermind John C Jay. The man behind some of Nike’s legendary ad campaigns, details going from business journalism to Bloomingdale’s to dedicating two-plus decades at Wieden+Kennedy to his recent title as President of Global Creative at Fast Retailing & Uniqlo. As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don’t forget to rate, comment and subscribe to our channel, as well as HB•R and MIC/LINE, on Apple, Spotify or wherever else you get your podcasts.
1:28:41
May 19, 2019
Miki Agrawal
On the season 4 finale of Business of HYPE with jeffstaple, entrepreneur and author Miki Agrawal details on how she started her three companies: Wild, a gluten-free pizza restaurant, Thinx, period-proof underwear and Tushy, an affordable clip-on bidet.  She tells us why she loves shifting culture through the lens of products; and the importance behind constantly challenging social norms. As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our channel, as well as MIC/LINE and  HB•R.    Take 10% off on hellotushy.com with the code: HYPEBEAST
49:15
April 14, 2019
Jaysse Lopez of Urban Necessities
On this week’s episode of Business of HYPE with jeffstaple, Urban Necessities founder Jaysse Lopez tells us how he turned $20 into a $20 million dollar business and why he chose to partner with American Eagle. As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our channel, as well as HB•R and MIC/LINE.   
1:08:56
April 7, 2019
Sean Wotherspoon - Part 2
On this week’s episode of Business of HYPE with jeffstaple, in part 2 of a two-part series, Round Two owner Sean Wotherspoon reflects on his Nike collaboration. Sparing us no details, he talks sustainability, being an “average joe”, haters and much more.  As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our channel, as well as HB•R and MIC/LINE.   
54:32
March 31, 2019
Sean Wotherspoon - Part 1
 On this week’s episode of Business of HYPE, in part 1 of a two-part series, jeffstaple sits down with Round Two owner Sean Wotherspoon. The vintage expert and recent Nike collaborator tells us how it all started from a vintage Polo Bear shirt, to Round Two’s humble beginnings in Virginia, to the joys of finding a “priceless” item and much more. As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our channel, as well as HB•R and MIC/LINE.   
1:06:44
March 24, 2019
Eric Koston
On this week’s episode of Business of HYPE, at a live recording, jeffstaple sits down with skateboarding legend Eric Koston. The “Michael Jordan” of skateboarding details on his early rise to the sport, the complexities of sponsorships, creating his own brand and the interwoven cultures of streetwear and skate culture As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our channel, as well as HB•R and MIC/LINE.   
44:32
March 17, 2019
Jaden Smith
On this episode of Business of HYPE, at a special live recording, jeffstaple sits down with Jaden Smith. He shares with us how he wants to change the world by detailing his creative process and humanitarian concerns. Successfully paving his own path, the young icon tells us he’s not concerned with fulfilling his parents legacy, but focused “[doing] better for the whole world.” As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our channel, as well as HB•R and MIC/LINE.  This episode is presented by New Balance.
43:56
March 10, 2019
David X Prutting of BFA
On this week’s episode of Business of HYPE with jeffstaple, photographer and co-founder of BFA, David X Prutting tells us how he went from assisting photographers to running his own business. He shares his insight on the competitive industry and how BFA became one of the most coveted sources for event photography. As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our channel, as well as HB•R and MIC/LINE.  This episode is presented by New Balance.
1:16:16
March 3, 2019
Peter Lundgren of T-Post
On this week’s episode of Business of HYPE, jeffstaple speaks with T-Post founder Peter Lundgren. Started 14 years ago, T-Post is a wearable magazine that delivers monthly t-shirts to your doorstep with a graphic on the outside and editorial feature printed on the inside. T-Post aims to reinvent storytelling and the medium of print itself. As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our channel, as well as HB•R and MIC/LINE.  This episode is presented by New Balance.
34:45
February 24, 2019
Roy Choi
On this episode of Business of HYPE, Jeff sits with chef Roy Choi as he reflects on his ten-year milestone of being in the business. The founder of Kogi BBQ discusses his thought process, early beginnings and newest venture, Best Friend. As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our channel, as well as HB•R and MIC/LINE.  This episode is presented by New Balance.
55:12
February 17, 2019
Jerry Lorenzo
To kickoff Season 4 of Business of HYPE, our host jeffstaple sits down with Fear of God founder Jerry Lorenzo. Recorded in his Los Angeles studio, Jerry begins the episode with a look back at his recently-launched collaborative line with Nike. The designer then recounts his time as a club promoter, working with Kanye West and designing merch for Justin Bieber. Along the way we learn about the importance of creating solutions, selling a perspective, overcoming fears, and family. As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our channel, as well as HB•R and MIC/LINE.  
1:03:51
February 10, 2019
Jon Wexler of adidas
On the Season 3 finale of Business of HYPE, host jeffstaple sits down with Jon Wexler, the Vice President of Global Entertainment and Influencer Marketing for adidas. Jon has a job that everyone wants but no one knows how to get it, so listen in as he details his journey, from losing thousands of dollars booking gigs in college, to becoming the man Kanye West said "saved my life." As always, thank you for tuning into HypeRadio and Business of HYPE. Please don't forget to rate, comment and subscribe to our channel, as well as HB•R and MIC/LINE.
1:33:28
January 6, 2019
BlackRainbow
On this week's episode of Business of HYPE, jeffstaple sits down with Greg Hervieux and Jay Smith, founders of creative marketing agency and media brand BlackRainbow. The Parisian businessmen discuss BKRW's mysterious origins,  why print will never die,  balancing the digital and real worlds, creating your cool no matter where you live, and why product always comes before marketing. As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our channel, as well as HB•R and MIC/LINE.  
46:02
December 30, 2018
Benny Gold
On this week's episode of Business of HYPE, jeffstaple sits down with San Francisco-based designer and accidental clothing brand founder Benny Gold, delivering a show that centers on hard-work and acting on impulses as means to entrepreneurial success. Listen in as Benny documents the progression of his accomplished career, from growing up on an isolated Key West island and attending SCAD, to designing the original Huf logo, working with icons like Nike, Supreme and Stüssy, and stumbling into the creation of his namesake label. As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our channel, as well as HB•R and MIC/LINE.
1:15:30
December 23, 2018
James Whitner
On this week's episode of Business of HYPE, jeffstaple sits down with James Whitner of The Whitaker Group, an East Coast retail empire that includes A Ma Maniere, Social Status, Prosper and A.P.B. On this show, James talks about getting shot and going to prison in Pittsburgh, finding his escape in fashion, the Tokyo effect, fighting the "hood dude" stigma, what's next for the brand, and so much more.  As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our channel, as well as HB•R and MIC/LINE.
1:22:43
December 16, 2018
Kevin Liles of 300 Entertainment
On this week's episode of Business of HYPE with jeffstaple, co-founder and CEO of 300 Entertainment, Kevin Liles, opens up about his massively influential career. The music mogul talks about hip-hop's entrepreneurial spirit, protecting the art, maintaining an intern mindset, being of service, finding purpose in your work, mentoring and so much more.  As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our channel, as well as HB•R and MIC/LINE.
1:11:15
December 9, 2018
Stephen Vanasco
On this week's episode of Business of Hype, jeffstaple welcomes photographer extraordinaire and entrepreneur Stephen Vanasco, formerly known as Van Styles. Vanasco opens up about the importance of legacy, coming up directing adult films, the needs for flexibility as an entrepreneur, and the effect of social media on today's creatives.  As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our channel, as well as HB•R and MIC/LINE.
1:12:46
December 2, 2018
Mai Ikuzawa
On this week’s episode of Business of HYPE, jeffstaple welcomes the magnetic Mai Ikuzawa. Many of our past guests have been single-minded experts in one particular field, Mai however is a creative entrepreneur with a pulse on a wide range of industries, including automotive, high-fashion, film and gaming. What makes her even more of an enigmatic figure is that her creative agency, Bow Wow International, has a staff of one--herself. So for this show, Jeff and Mai talk about the disadvantages of owning or working for a large agency, how to simplify your career and everything within it, how her legendary race-car driving father impacted her professional life, embracing your idiosyncrasies, and balancing the three F's.  As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our channel, as well as HB•R and MIC/LINE.
41:17
November 25, 2018
Errolson Hugh
On this week’s episode of Business of HYPE with jeffstaple, we dive into the mind of ACRONYM's co-founder and principal designer, Errolson Hugh. For 80 minutes, we learn how Hugh has become your favorite designer's favorite designer, spawning a new generation of street-minded technical fashion brands. He talks about discovering the functionality in karate gis at the age of 10, meeting his longtime partner Michaela Sachenbacher in college, moving to Berlin and designing outerwear for the likes of Burton, causing mass hysteria with 2015's Lunar Force 1, and so much more.  As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our channel, as well as HB•R and MIC/LINE.  
1:26:08
November 18, 2018
Asa Akira
Warning: This show contains explicit language and subject matter. On this week’s episode of Business of HYPE With jeffstaple, the one and only Asa Akira opens up about the entrepreneurial side of the porn industry. This jam-packed episode features the 32-year-old pornstar talking about her start in the industry, how porn has drastically altered her life, finding integrity in whatever it is that you do and pivoting within your career. She also tells us what it was like to work with Kanye at the last PornHub awards show, in addition to opening up about her pregnancy. As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our channel, as well as HB•R and MIC/LINE.
1:35:18
November 11, 2018
Shepard Fairey
For the season 3 premiere episode of Business of HYPE With jeffstaple, our host sits down with world-renowned street artist, activist and entrepreneur Shepard Fairey. Fresh off the launch of his most ambitious project to date, one that brings his work into the world of virtual reality, the 48-year-old dives into the genesis of his "Andre the Giant has a posse" sticker and OBEY brand, what it takes to find your own distinct style, partnering with like-minded people, artist legacies, and so much more. As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our channel, as well as HB•R and MIC/LINE.
58:11
November 4, 2018
Best of Season 2
The HYPEBEAST Radio team is hard at work, putting together amazing stories for Season 3 of Business of HYPE. In the meantime, we’ve compiled this mini episode in case you missed any of the many gems dropped in Season 2. And in case you did, go back and give the season a proper listen. This is the greatest hits of Season 2.
12:08
October 21, 2018
ICYMI: How Stadium Goods Flipped the Script on Retail (Redux)
Revisit our interview with the entrepreneurs bringing resale to the masses.
54:54
September 21, 2018
BLAMO!: How Jen Rubio Took Luggage Up, Up and AWAY
On this week’s episode of Business of HYPE, jeffstaple plays an episode of one of his favorite episodes from the BLAMO! podcast featuring AWAY founder Jen Rubio. "We saw an opportunity in this space to make a brand that people care about, talks about travel a certain way, and just so happens to make a really good suitcase."  As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our channel, as well as HB•R and MIC/LINE.
1:02:46
September 21, 2018
HYPEBEAST Founder Kevin Ma Announces HYPEFEST
On this special episode of Business of HYPE, HYPEBEAST’s Founder and CEO Kevin Ma announces plans for our most ambitious project to date, our first ever festival, aptly dubbed HYPEFEST. Although he doesn't dive too deep into the specifics just yet, be sure to keep it locked to HYPEBEAST.com, HYPEFEST.com and the HYPEFEST Instagram page to stay up to date on the latest announcements. As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our channel, as well as HB•R and MIC/LINE.
18:27
September 17, 2018
Yassine Saidi of PUMA
On the Season 2 finale of Business of HYPE With jeffstaple, Yassine Saidi, head of PUMA's lifestyle and collaborations division, details his exciting career path with some stellar advice along the way. As you'll hear Jeff address in his opening, the success of any sportswear brand relies on a recipe of history, legacy, cultural authenticity and potential, and the chef that brings it all to the table. In this episode you'll meet PUMA's Executive Chef. As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our channel, as well as HB•R and MIC/LINE.
1:11:15
September 9, 2018
George Bamford
On this week’s episode of Business of HYPE, jeffstaple sits down with George Bamford of Bamford Watch Department to find out how a lifelong tinkerer went from the watch-world’s “antichrist” to an industry inspiration, reigniting the lost art of personalization in the age of mass production. As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our channel, as well as HB•R and MIC/LINE.
1:00:27
September 2, 2018
Josh Luber of StockX
On this week’s episode of Business of HYPE With jeffstaple, Josh Luber details the rise of his unique business, a story, as he often tells it, of serendipity. As you’ll discover however, StockX was built on nothing short of hard work and sacrifice.  As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our channel, as well as HB•R and MIC/LINE.
1:18:47
August 26, 2018
Julia Lang
On this week’s episode of Business of HYPE, jeffstaple sits down with brand consultant Julia Lang. The Tanzanian-German marketing specialist details her budding career in curating the digital voice and image for celebrities, boutique stores and large corporations around the globe. As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our channel, as well as HB•R and MIC/LINE.
52:34
August 19, 2018
Bobby & Ben Hundreds of The Hundreds
On this week's episode of Business of HYPE With jeffstaple, Bobby and Ben Hundreds of The Hundreds dive into their brand's origin story, one many revere as the first streetwear brand born on the internet. In discussing everything from their first run of shirts, to their first employee and first tradeshow, we discover just how rare their finely-balanced partnership is, one they affectionately call a marriage. The two also tackle outside investment, misconceptions of the industry, maintaining relevancy and much more. As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our channel, as well as HB•R and MIC/LINE.
1:13:05
August 12, 2018
Ben Baller
On this week's episode of Business of HYPE with jeffstaple, jeweler of the stars Ben Baller recounts his humbling rise from his moniker's hardwood origins to multi-millionaire status hot on the heels of retirement...if his entrepreneurial spirit doesn't spark yet another career metamorphosis, that is. Listen in and learn more about Ben's time as Dr. Dre's head of A&R, what led him to peddling drugs and sneakers, how he deals with fame, and being the mentor the younger generation of hustlers need. As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our channel, as well as HB•R and MIC/LINE.
1:29:15
August 5, 2018
Samuel Ross of A-COLD-WALL*
On this week's episode of Business of HYPE, jeffstaple visits Samuel Ross of A-COLD-WALL* in London. The young accomplished designer talks, at great length, about his career trajectory thus far, from trading Instagram follows with Virgil Abloh, to working as a top designer at DONDA, and finally moving onto his brand full-time. As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our channel, as well as HB•R and MIC/LINE.
1:24:12
July 29, 2018
Shirt - Rapper, Artist, Maker of Things
On this week’s episode of Business of HYPE With jeffstaple, Shirt talks at length about navigating the music industry, signing to Jack White's label, his bootlegged adidas x Nike project, parlaying a master's degree and so much more. As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our channel, as well as HB•R and MIC/LINE.
1:43:57
July 22, 2018
Live at WeWork Creator Awards
jeffstaple hosts a panel discussion on disruption in creative culture with designer Benny Gold, Boss Babe founder Natalie Ellis and dancer/fashion designer Dusty Button. As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our channel, as well as HB•R and MIC/LINE.
30:40
July 16, 2018
Mike Shinoda of Linkin Park
To kickoff Season 2 of Business of HYPE With jeffstaple, Linkin Park frontman Mike Shinoda opens up about Chester’s passing, while discussing the band’s origins. As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our channel, as well as HB•R and MIC/LINE.
1:09:34
July 9, 2018
jeffstaple: Ask Me Anything Episode
On this week's episode of Business of Hype With jeffstaple, our host answers some of your questions on this AMA. He goes long on the Pigeon Dunks, its haters, and the nitty-gritty business savvy behind the streetwear industry. As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our channel, as well as HB•R and MIC/LINE.
1:13:20
June 17, 2018
ICYMI: The Business of HYPE With jeffstaple, Episode 1: Hiroshi Fujiwara of fragment design (REDUX)
While Business of HYPE takes a brief hiatus, revisit our interview with the fragment design head honcho where he explains how he makes lightning strike twice, over and over again. This episode contains references to the following: 02:28: Undercover 02:29: Louis Vuitton 02:50: Fragment Watchband 04:15: Headporter 04:16: GoodEnough 07:19: Park-ing Ginza 07:20: Pool Aoyama 07:45: Jun Japan Corporation 12:13: Balmuda 12:37: Bonjour Records 12:48: WTaps 12:50: Vanquish 12:51 Burton 12:54 Retaw 13:29: Honeyee.com 13:33: Ring Of Colour 16:06: Kiyonaga / Soph 16:07: Hiroki Nakamura / Visvim 20:06: Sk8thing 20:52: Sacai 22:26: Starbucks 22:28: Levi’s 24;33: Nike HTM Court Force 24:36: Nike HTM Sock Dart 30:30: Hiroshi’s Hometown, Ise, Japan 32:56: A Cold Wall 33:53: StockX.com
39:28
May 18, 2018
The Shoe Surgeon
On the season one finale of Business of HYPE With jeffstaple, the Shoe Surgeon opens about how he went from a counterfeiter to the customizer of choice for celebrities like Justin Bieber.  As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our channel, as well as HB•R and MIC/LINE.
1:15:43
May 6, 2018
Levi Maestro
On this week’s episode of Business of HYPE With jeffstaple, the Maestro himself explains why he's so much more than a vlogger. As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our channel, as well as HB•R and MIC/LINE.
1:29:28
April 29, 2018
James Jean
On this week’s episode of Business of HYPE With jeffstaple, illustrator and artist James Jean explains how he made the leap from comic book covers to galleries worldwide.  As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our channel, as well as HB•R and MIC/LINE.
1:06:46
April 22, 2018
Yoon Ahn of Ambush
On this week’s episode of Business of HYPE With jeffstaple, Yoon Ahn of Ambush talks about breaking into the industry from Dior and beyond. As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our channel, as well as HB•R and MIC/LINE.
51:05
April 15, 2018
Season 2 Teaser
Get a taste of some highlights from the upcoming season of HYPEBEAST Radio's The Business of HYPE With jeffstaple. Featuring artist James Jean, vlogger Levi Maestro, Yoon from Ambush, celebrity jeweler Ben Baller, and Dominic Chambrone, AKA The Shoe Surgeon. Business of HYPE airs Sundays on HypeRadio. As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our channel, as well as HB•R and MIC/LINE.
06:25
April 1, 2018
Melody Ehsani
On this week’s episode of Business of HYPE With jeffstaple, designer Melody Ehsani explains how she broke into Fairfax's infamous boys' club. As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our channel, as well as HB•R and MIC/LINE.
59:23
March 25, 2018
Mike Cherman, ICNY & Chinatown Market
On this week’s episode of Business of HYPE, jeffstaple sits down with Mike Cherman of ICNY and Chinatown Market. "People say your brand dies when you go to Urban," Mike Cherman says, "Enjoy making no money for the rest of your life. I've been in Urban since the first collection. So if that means I'm dead, I've been dead since day one."  As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our channel, as well as HB•R and MIC/LINE.
1:20:08
March 18, 2018
Michael Camargo of Upscale Vandal
On this week’s episode of Business of HYPE With jeffstaple, Michael Camargo of Upscale Vandal explains why doesn't have interns, why he bought the house he grew up in, and why everything really is Pusha T.  As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our channel, as well as HB•R and MIC/LINE.
1:18:05
March 11, 2018
Season 1 Teaser
Here are some highlights from Season 1 of HypeRadio's The Business of HYPE With jeffstaple. Featuring Hiroshi Fujiwara, Sarah Andelman, Ben Baller, Aaron Levant, Melody Ehsani, and Michael "Upscale Vandal" Camargo. Business of HYPE airs Sundays on HypeRadio. As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our channel, as well as HB•R and MIC/LINE.
05:53
March 10, 2018
Aaron Levant, Agenda & ComplexCon
On this week’s episode of Business of HYPE With jeffstaple, entrepreneur Aaron Levant explains how he moved from graffiti to the streetwear world, and his attitude of 'oppositional defiance.' As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our channel, as well as HB•R and MIC/LINE.
1:06:02
March 4, 2018
Sarah Andelman of colette
On this week’s episode of Business of HYPE, jeffstaple sits down Sarah Andelman — the mastermind behind 213 Rue Saint Honoré. As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our channel, as well as HB•R and MIC/LINE.
47:11
February 25, 2018
Hiroshi Fujiwara of fragment design.
On the Season 1 premiere of Business of Hype With jeffstaple, Hiroshi Fujiwara explains how he makes lightning strike twice. As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our channel, as well as HB•R and MIC/LINE.
37:34
February 11, 2018
HB•R: Announcing Our New Radio Series, 'Business of HYPE' Hosted by jeffstaple
The streetwear OG goes long on everything Staple, except the Pigeon Dunk.
57:45
February 9, 2018
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