Business Owner Growth

Business Owner Growth

By Wally Carmichael
When you grow, your business grows.
Too many business owners suffer from business related stress. Resulting in divorce or suicide. It is my mission to facilitate the prevention of business related stress.

This podcast will introduce you to Business, Marketing and Life Strategies that you can implement in your business and life that will free up your time, greatly increase revenue and profits so you can actually start having fun in life and business again.

Remember those times?

Let's bring that back.

Join our Closed Facebook Group at www.facebook.com/groups/BusinessOwnerGrowth/
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Abundance & Prosperity Business Mastery - Intro episode

Business Owner Growth

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Is this Business Something You Created?
Some business owners, coaches and speakers struggle with doing business using ideas they did not create themselves. Some are outright against it. What's right for you? Before you answer that, consider this... Let's continue the conversation on Facebook at https://www.facebook.com/groups/businessownergrowth/ Business Coach Needed Now! I need a few more Business Coaches on my team to help me handle the exploding demand for business coaching services. I’m willing to train [at my expense] the right individual with a passion for wanting to help small business owners become successful. NO travel required. You stand to earn a mid six figure income the first year. If you, or someone you know, is interested, click here and a 4 minute video will explain it all.
14:44
January 31, 2020
Why you keep firing your Podcast Booker, Lead Generation and Facebook Ads Teams...
Are you getting the Return On Investment you expected from you lead source and distribution channel? If you're paying for marketing and advertising of any kind, Facebook ads, Podcast Booker, Speaking agency, Google ads etc and not getting the ROI to justify the source, this episode will tell you why. My research tells me you could be doing so much better. I'm going to tell you exactly how. 
12:08
November 1, 2019
Why your online marketing is not working, And what to do about it.
http://apmasterycoach.com/myguidedtour/  If you're trying to sell your product and services strictly online, you can sell $1 - $97 products and services for a while.    But when you want to sell $1000 - $25,000 products and services, you have to get your ideal prospects offline.    Here's how I do it.
10:01
October 11, 2019
Dominate Your Market - Then 16X Your Monthly Revenue
www.APMasteryCoach.com  This presentation will help you learn how to establish a market dominating position for your business. The majority of small businesses are established in response to market demand for a product or service.    Many build their businesses by serving that demand and enjoy growing profits without putting much effort into long-term planning or marketing.  However, what happens when that demand slows or stops? What happens when the competition sets up shop with a “new and improved” version of your product down the road?    How do you keep your offering fresh while growing and maintaining your client base?    The answer, Innovate your business and offer extraordinary value by creating a “market dominating position.” Consider this.  Every choice you make when buying a product or a service represents a point of differentiation between one company and their competitors. These differences, whether subtle or distinct, determine which customers will buy what they sell.
18:18
October 11, 2019
You're just reaching 1% Why and what to do about it?
I know you don't realize it yet, but you've been marketing to less than 1% of all prospects you could be adding value to over the course of the next 12 months and beyond.    First I want to say, none of this is your fault. It's just what you've been taught. The good news is, together we can change that.    I may be able to evaluate your marketing and provide some valuable feedback that will allow you to triple your marketing efforts.    Are you ready?  Book a 15-30 minute call with me: https://WallyCarmichael.as.me/discovery  Let's do this.
10:24
October 11, 2019
Niche your marketing, not your business. Why and How
You've heard it before, I'm sure. "Niche your business until it hurts."    I completely disagree with that statement as it stands.    You can, and should continue serving all the people who need and want your services.   Rather you're a Chiropractor, Contractor, Psychologist, App Developer or Family Practice Clinic owner. You have various services to offer.    To niche down means to not offer all of your skills to those who need and want them.    Now, I will say, to focus on 1-3 disciplines is a smart thing to do as you're ramping up your business. Many businesses do very well with 1-3 options.    None the less. Rather you have 1-3 options or 5-9 options. Where niching is vital, is in your marketing.    Your marketing must talk to just one of your options at a time.   If you try to be all things to all people, in your marketing, you will be nothing to anyone.    Get more: http://apmasterycoach.com/
09:28
October 11, 2019
Niche your Marketing, Not Your Business with Supna Shah
You've heard the saying "Niche until it hurts." Well if you haven't, you have now. And while finding your niche and being fully dialed into who you serve is good advice, that applies times 100 when it comes to your marketing.  If your marketing is talking to everyone, you are talking to no one. And you're wasting valuable time and money.  It does not matter if your spending time on social media marketing and looking for organic reach, or if you're paying for Facebook ads, LinkedIn ads or google ads. You absolutely must niche down your marketing. Learn more about about Supna and WeGoKids at: https://wego-kids.com/ ============================================== Request access to our Business Owner Growth Facebook Group - https://www.facebook.com/groups/businessownergrowth/
34:25
October 2, 2019
Why is Business Owner Growth Important to Your Business and Your Life?
When you Grow, your business Grows. As a Business Owner, you are amazing at your craft. You have passion and purpose for all that you do. It’s important that you focus on what you do best while others do the rest. Wouldn’t you like to add massive value to your clients, give huge bonuses to your employees, spend much more time with family and greatly increase your profits? I would hope so. Let’s get to work. Here's Me... I not only want you to grow as a business owner, I want you to grow as a man, husband, father and community leader. After starting my own businesses over the years, and talking with 250+ other business owners, it became abundantly obvious that most businesses get stuck because they lack a few simple strategies, and most seldom consider the power of a mindset of Abundance and Prosperity for themselves and their employees. I started Business Owner Growth to share with you the skills, strategies and mindset required to be massively profitable, so you can finally start living your Life of Abundance and Prosperity. Request access to our Business Owner Growth Facebook Group - https://www.facebook.com/groups/businessownergrowth/
11:57
September 27, 2019
One Huge Social Media and Paid Marketing Mistake You Are Making and What to Do About it - Wally Carmichael
For you Business Owners who are Marketing, paid and organic...   Why do you insist on not connecting with 99% of your prospects?   Of the 1% you are marketing to, they are also looking at your competition. So, you may end up doing business with just 20% of that 1%, - at best.   Let me explain...   Conversions are Leads turned into paying customers. That sounds obvious. But too many business owners are just looking for clicks, likes, follows, hearts and other vanity metrics. Get a Guided Tour or the Abundance and Prosperity eLearning System http://apmasterycoach.com/guidedtour
17:50
September 24, 2019
This One Misused Strategy Will Increase Revenue and Give You Back Much Needed Time
Do you currently have any established Joint Venture partnerships?  JV’s involve two or more businesses that decide to form a partnership to share markets or endorse a specific product or service to their customer base… usually under a revenue share arrangement. The key to creating successful joint ventures is to find partners who service the exact same type of clients that need or want what you sell. Let me give you an example and I’ll use one we are both familiar with… a florist. One of the most financially lucrative product lines for a florist is providing flowers for weddings. The average floral bill for a wedding often exceeds $3,000. But what we discovered about florists is they fall into what we refer to as an “event chain.” An event chain simply refers to a series of businesses that customers purchase from in a specific sequence. ========= Book your 15 minute Discovery Call with me: https://moapodcastsession.as.me/discovery  ========= Request access to our Closed FB group https://www.facebook.com/groups/APBusinessMastery/ 
15:31
September 6, 2019
What does Mindset have to do with the Success of my Business?
I need strategies to increase leads, convert those leads and earn more revenue and profits. What does my mindset have to do with business?   In short...   EVERYTHING!   Get visual content: https://youtu.be/0Dhc4AB99ls Request access to our Abundance and Prosperity Business Mastery Facebook Group - https://www.facebook.com/groups/APBus...  Like our fan page: https://www.facebook.com/APMastery/
11:48
August 30, 2019
Dad, Why Don't You Start Your Own Business?
My middle son, D2 of 3, has great entrepreneur intentions and ideas. He's always coming up with great ideas for a business, product or service.  Last week, after sharing another great idea with me, I asked him if he had thought about marketing, legal issues, capital, supply and demand, production costs, raw material, income statements, and multiple other aspects of this great business idea.  I considered it for a few minutes and then said... "Dad, you have all of this information about business, life and marketing strategies. You're always helping other businesses in various ways. Why don't you start your own business?" After reminding him of the businesses I have started in the past. I also shared with D2, my passion is in the strategy.  I truly enjoy studying and coaching business, marketing and life strategies. It makes me very good at what I do.  Electricians, Plumbers, Chiropractors, Closet Organizers and Contractors such as HVAC and Remodelers are great at what they do. Those who started their own business in these fields, need someone like me to constantly innovate their business and crush their competition.  This episode of Abundance and Prosperity Business Mastery dives deeper into our conversation.  ============== Resources mentioned in this episode.  - The Best Social Media Marketing course ever created - http://menofabundance.com/smm/ - Like the Abundance and Prosperity Mastery Facebook fan page - https://www.facebook.com/APMastery/
10:43
August 16, 2019
Everything You Know about Business and Marketing is Wrong and What to do about it
Everything you've ever learned about generating leads and growing your business is wrong. Everything you've ever heard, everything you've ever tried, and everything you've ever done -- it's all wrong. What I will do in this short presentation (video series) is teach you a system for marketing your business... to a point where it becomes instantly obvious to your prospects that they would be an idiot to do business with anyone other than you... at anytime, anywhere or at any price.  For example, let's say you're a chiropractor and you've just spent  more than $10,000 on radio advertising. You spent an entire weekend with an audio crew in your office interviewing your staff, explaining your facility... and getting the entire production just right for prime time over the airwaves. And after all that work, effort and expense...  you ran the ads for several weeks...  your phone only rang 15 times... and those ads  resulted in producing just one single patient at $1,900.  How would you feel after investing $10,000 and winding up with a net loss of $8,100 you will never get back... not to mention all the time, effort and energy you wasted? But let me ask you this. What if you could take just $1300 of that marketing budget and --  just by changing what your radio ad says...  instead of getting just 15 calls resulting in only one sale...  you could generate 137 calls...  close 37 of those calls into brand new paying patients...  each worth an average of $2500...  and you pocket a cool $92,500 for your trouble?  That's what's called getting more results... making more money... for the same time, the same money... and the same effort spent. What if we could systematically do this for you? Let me show you how to leverage what you're already doing... and how you too can get those exact same results for your business... just by changing the way you do all of your marketing and advertising. And I'm not talking about radical changes.  Just simple, common sense changes that enable you to exponentially leverage your marketing's results. That $10,000 marketing budget the chiropractor was spending remained the same whether they were getting 15 calls or 137 calls.  And I'm going to share with you EXACTLY how you can accomplish these same results with your marketing... and in the process, dominate your entire industry. In this short presentation, I'm going to teach you how to achieve massive leverage with your marketing, meaning simply that  you'll make more money for the same time, the same money, and the same effort you're expending right now.  Why will this enable you to dominate your local market?  Simple... most businesses simply don't know how to do this.  They don't understand the tremendous untapped potential that lies within their marketing.  Most businesses today spend some money on marketing and advertising...  and then decide that whatever results they get from that marketing is probably about as good as it's going to get. They realize that their results can fluctuate up and down, but they never imagine that results like the chiropractor... where they got 137 calls instead of 15... is even remotely possible. Join our Facebook Group: https://www.facebook.com/groups/APBusinessMastery/ YouTube Presentation: https://www.youtube.com/channel/UC_uORQ9HEc6jyvU7iGiGDkw?view_as=subscriber ============ Download your copy of my book: No BS Business Breakthrough http://menofabundance.com/nobsbb/
1:11:52
August 9, 2019
Making Your Business Unique and Superior
Most companies view marketing as a competitive sport, and gear their ads, brochures, and websites to convince prospects that they're the best choice in a sea of competitors. Differentiation, innovation, and uniqueness are viewed as the key to marketing and advertising success. And rightfully so. Yet in many cases, your true competitors are actually NOT other companies at all. Instead, the real marketing challenge is to convince prospects that they need what you're selling in the first place… or in the case of window washing, to overcome their pre-conceived objections that are keeping them from buying your product or service from anyone. Look at the window washing flyers below. The first flyer extols all the wonderful advantages of doing business with this particular company instead of their competitors will likely fall on deaf ears. That's because very few people who are looking at a window washing ad (hanging on their front door, in a magazine ad, a letter or postcard in their mailbox, etc.) are even considering hiring a window washer right now. Advantages relative to other competitors are irrelevant. The fact is, very few people have ever said to themselves, "man, we sure got taken advantage of by that last window washing company we used. If only we knew how to choose the right company." Now that might be true for auto repair, remodeling or moving companies… but not for window washing. Ask the owner of a window washing company what percentage of people actually hire window washing companies versus just letting them stay dirty or doing it themselves, and they will tell you it's around 2% to 3%. The more important question then is: why would people NOT hire a window washing company? The main reason (as you might expect), is they think it simply costs a lot of money to have the service performed. So what do you think might happen if these window washing owners actually innovated their business in the area of pricing? How about putting customers on an easy payment plan where the window washer comes out and washes the customer's windows 4 times per year but breaks the payments into 12 easy equal monthly payments? The resulting headline (see second ad below) hits this objection on the head. See how this works so much better? I know it might not sound like a big deal to you, but if you're trying to convince people that you're better than your competitors when they've already decided they don't want to buy from any of you, then you're going to lose. If you want to cut the line of success, I invite you to take a Test Drive to our eLearning System.  Go to MenOfAbundance.com/MDP  During the test drive, you will get access to the strategy that will set you apart from your competition.  So go to MenofAbundance.com/MDP right now. I will see you there.  ============ Download your copy of my book: No BS Business Breakthrough http://menofabundance.com/nobsbb/
06:25
August 2, 2019
Why Prospects Don't Care that You're Veteran Owned or Family Owned and Operated
While I was traveling from Florida to Arizona, I drove through Florida, Alabama, Mississippi, Louisiana, Texas, New Mexico and Arizona I got the chance to listen to and see all the ads and marketing for all the various businesses along the way.  Just about every industry was represented. Lawyers, Pool companies, Landscapers, Realtors, various retailers, Restaurants, Chiropractors and many others.  I know for a fact, I could greatly improve 100% of their marketing with just a few tweaks. In fact, I already have templates for many of them. Because myself and other business strategists in my my network have already done so.  In this episode, I'm going to share with you a common theme I saw and heard over and over.  I will tell why it's not effective.  And I will share with you what to do about it.  ============ Get access to my eLearning System and get access to the videos and workbook I mentioned on the show.  Set yourself apart from your competition and relieve Business related Stress. http://menofabundance.com/mdp/ ============ Download your copy of my book: No BS Business Breakthrough http://menofabundance.com/nobsbb/
09:01
July 31, 2019
Three Questions Any Business Owner Can Ask to Triple Your Leads and Double Your Conversions
Why do five out of six new businesses fail within the first few years? After working with business owners for the past two years, and on my own businesses over the past 10 years, I can unequivocally say that I know. Nearly every business owner I work with shares three common challenges that limit their growth; ineffective marketing, no sales process, and inadequately trained employees. Small improvements in each of these areas will create exponential growth. You might be thinking….no way, too simple. You would be wrong.     I’ll keep this short and start with marketing. Do you ever receive Valpac adds in the mail? How often do you rush in to rip the envelop open and begin calling every single advertiser? Well, I do, because they are all potential clients. But I’ll bet you don’t. I have NEVER seen a Valpac add that truly distinguishes a business from its competitors. Pretty pictures, free estimates, jargon, platitudes, and all the other drearily common tools. Here’s how I evaluate such marketing and how you can evaluate your marketing right now. I use a three-question test to assess a business’s marketing messages. My examples are actual marketing messages from real businesses. The first is what I call The Well I Hope So Test. “We fix it right, the first time!”  If I were looking for a plumber and I saw that message I would say, “well I hope so!” I call the second the Who Else Can Say That Test. “We provide a professional paint job that is guaranteed for 10 years.” Any other painter can and does say that. Read, watch, or listen to any advertisement. I seriously doubt that you will find a single ad that another competitor can’t replicate. Finally, there is the Scratch Out Write In Test. Take a piece of ad copy, scratch out the business name, and put another business’s name in its place. I can promise you that nine times out of ten it will work just as poorly for the second business. There is no originality in most of business marketing. The first step in fixing this challenge is to speak to those who need your product or service. I mean clearly, loudly, and frequently speak to their heart’s desire. Would you like a simple example? OK. Here is one. Say, you’re a day care provider and the parents are either single parents or dual working couples. Throughout the day they either miss their child or are concerned about how they are doing. One of our clients added a video camera system throughout their Center. Every parent could open their app and quickly find their child! What would their mailer say? “Hey mom’s and dad’s. Do you wonder how your child is doing in Day Care? At Kids PhD University you can open our app and see them all day, every day. Come take a look and see why our parents never worry about their kids.” Do you think their business grew? The only problem they now have is that there is a growing waiting list. It's time for you to go grab your marketing and use these three questions to evaluate the effectiveness of your marketing. And by effective I mean actually make you money.  Create your Market Dominating Position (MDP) and Message. Watch the video below or visit MenOfAbundance.com/MDP to get access to the 2 part video series and downloadable workbooks.  Be Abundant in your Actions today - Pay it Forward.  Request access to our closed Facebook Group ============ Download your copy of No BS Business Breakthrough
11:47
July 11, 2019
Abundance & Prosperity Business Mastery - Intro episode
I know you're amazing at what you do in your business as a chiropractor, dog walker, closet organizer, contractor etc. The problem I see much too often is few business owners have equally mastered business, marketing and life strategies.  Today's episode is simply a quick introduction about what's to come.  Following episodes will include strategies and thought processes you will be able to implement in your life and business to realize the results you feel you've been missing.  I'm Wally Carmichael and I'm excited you're here.  Take a test drive of my eLearning System www.MenOfAbundance.com/MDP ============================ Download my latest eBook  "Risk Reversal - Eliminate the reason your customers have not done business with you, yet." www.MenOfAbundance.com/rr  ============================= www.APMasteryCoach.com 
13:58
July 11, 2019