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Be Your Own Manager

Be Your Own Manager

By Bernhard Kerres

Be Your Own Manager is a career podcast for classical musicians from the former CEO and Artistic Director of the Vienna Concert House, Bernhard Kerres. Learn how to win your next engagement, how to build up a fan base, and how to market yourself. The podcast is an extension to the career handbook for classical musicians, Be Your Own Manager, which Bernhard co-authored with Bettina Mehne.
More about the podcast, the book, and regular courses on www.beyourownmanager.com.
Thanks for listening!
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Currently playing episode

01/21 Happy New Year! 🍀

Be Your Own ManagerJan 04, 2021

00:00
08:44
Hunters and Farmers
May 17, 202310:10
On Practicing
May 10, 202309:51
Forget Social Media!
May 03, 202315:26
Apple Music Classical is the Wrong Move

Apple Music Classical is the Wrong Move

Apple just launched the long-awaited Apple Music Classical app. Since Apple acquired Primephonic in August 2021, we have waited for that. But is a new music app dedicated to classical music the right move? Bernhard Kerres argues that is the wrong move for many reasons - especially because it puts classical music once more in an elitist ivory tower. But there are some lessons to be learned for musicians and people working in classical music.

What do you think? Join us on the Revibration App for a candid discussion! You find the Revibration App in the Apple App and Google Play stores.

Apr 13, 202313:34
From Student to Master
Apr 01, 202311:19
Music is Political.
Mar 16, 202208:49
01/22 Guitarist Heike Matthiesen on Female Composers
Mar 01, 202238:22
20/21 Money! 💰💰💰
Nov 24, 202110:11
19/21 Smile! 😊
Sep 20, 202109:25
18/21 The Album is Dead. Long Live Streaming!
Sep 06, 202110:32
17/21 I am a Musician - Flutist Veronika Vitazkova
Aug 16, 202124:23
16/21 Sit Still!
Aug 09, 202111:15
15/21 If You Want to Go Far, Go Together
Jun 06, 202119:12
14/21 The Joy and the Anxiety of Performing Live Again
May 31, 202109:50
13/21 Get in the Head of Audience Members
May 27, 202112:05
12/21 Clarinet to Go - Meet Bettina Aust
Apr 11, 202128:34
11/21 The nexTus Festival is coming!

11/21 The nexTus Festival is coming!

Meet three out of sixty artists behind the nexTus Festival. The singers Monika Kertesz, Sofia Livotov, and Benjamin Hewat-Craw are not only great musicians, members of the BYOM Community, but they are also part of the 10 people committee that organises the nexTus Festival in less than three months. The nexTus Festival starts on April 17th 2021. The idea only came up in January of this year.

Hear about how the three of them coped with COVID19, how they put together the festival, and what motivates them.

Curious about the upcoming nexTus Festival of the BYOM community? - Check it out: nextus.beyourownmanager.com.

If you are interested in the Be Your Own Manager Webinars on career management and entrepreneurship for classical musicians, you find the details here: www.beyourownmanager.com. To find out more about Bernhard Kerres go to www.bernhardkerres.com.

Apr 06, 202149:57
10/21 When Will the World Return to Normal?
Mar 22, 202116:45
09/21 Don't Be Shy to Be an Introvert
Mar 15, 202109:55
08/21 Another 80:20 Rule
Mar 01, 202111:59
07/21 Breaking the Recording Chains
Feb 22, 202111:27
06/21 Does Form Follow Function?
Feb 15, 202111:54
05/21 Your Secret Pet Projects
Feb 02, 202111:48
04/21 Groundhogs, Ostriches, and Penguins
Jan 25, 202117:12
03/21 Be Adventurous in the Digital World!
Jan 18, 202109:58
02/21 What Promoters Will Look At
Jan 11, 202108:41
01/21 Happy New Year! 🍀
Jan 04, 202108:44
19/20 You are Qualified! 🏁
Dec 21, 202011:05
18/20 Am I Good Enough? (AGAIN...) 🛑
Dec 14, 202009:22
17/20 How Much Do You Practice?
Dec 04, 202006:11
16/20 Thinking Beyond Concert Halls
Nov 02, 202009:56
15/20 Music Matters

15/20 Music Matters

It is time to change the narrative. Rishi Sunak, the Chancellor of the Exchequer in the UK, suggested in an itv interview, that artists should retrain. An outcry by artists and media followed. But the question is not if society should support the arts and artists. The question is, argues Bernhard Kerres, do the arts and especially classical music support society. And he answers that with a clear yes.

If you are interested in the Be Your Own Manager Webinars on career management and entrepreneurship for classical musicians, you find the details here: www.beyourownmanager.com. To find out more about Bernhard Kerres go to www.bernhardkerres.com.

Oct 19, 202006:16
14/20 Four Steps to Networking and Small Talk

14/20 Four Steps to Networking and Small Talk

Networking and small talk can kill people - especially introverts. Musicians have trained their whole live to express themselves through their instruments and their music. And suddenly they find themselves at a reception or at a dinner where they need to talk to people. Not easy. 

Bernhard Kerres has four steps for you, how to start and lead such a conversation and even lead it to a point where it is useful for you.

If you are interested in the Be Your Own Manager Webinars on career management and entrepreneurship for classical musicians, you find the details here: www.beyourownmanager.com.

Oct 12, 202009:47
13/20 Am I Good Enough? 😳

13/20 Am I Good Enough? 😳

For so many musicians, young as well established, the question, if they are good enough, is always in their mind. Bernhard Kerres argues, that this is the wrong question. After having worked so hard, you are good enough. The right question is, what makes you interesting.

If you are interested in the Be Your Own Manager Webinars on career management and entrepreneurship for classical musicians, you find the details here: www.beyourownmanager.com.

Oct 02, 202012:54
12/20 House Concerts in the Middle of Nowhere
Sep 10, 202034:12
11/20 The Corona Scenarios 3
Aug 25, 202012:26
10/20 The Corona Scenarios 2
Aug 13, 202010:39
9/20 The Corona Scenarios
Jul 27, 202011:34
8/20 African Classical Music

8/20 African Classical Music

Meet Rosalyn Aninyei, the courageous founder of the Vesta Orchestra in Lagos, Nigeria. While studying and living in Vienna, violinist Rosalyn Aninyei became so fascinated by the lively musical culture of the city, that she wanted to bring the spirit of it to Lagos. She founded the Vesta Orchestra dedicated to the promotion of African classical and contemporary composers, besides playing classical repertoire. And, Rosalyn has big dreams!

If you are interested in the Be Your Own Manager Webinars on career management and entrepreneurship for classical musicians, you find the details here: www.beyourownmanager.com.

May 27, 202022:22
7/20 Music for Free
May 18, 202012:18
6/20 Meet Bernhard Kerres

6/20 Meet Bernhard Kerres

Many musicians asked Bernhard Kerres about his career path, leaving the stage, running tech companies, and returning to head one of the greatest concert halls in the world. So, he decided to share his musical career path in this podcast. He speaks about his introduction to classical music in his home town Vienna with the Vienna Philharmonic and the Vienna Stateopera, singing with Agnes Baltsa, JosÊ Carreras and many others, and eventually deciding that he was not good enough for a performing career. 

If you are interested in the Be Your Own Manager Webinars on career management and entrepreneurship for classical musicians, you find the details here: www.beyourownmanager.com.

More about Bernhard Kerres who is an Executive Coach based in Vienna and teaches career management for classical musicians: www.bernhardkerres.com.

May 03, 202036:21
5/20 Meet flutist HÊlène Boulègue

5/20 Meet flutist HÊlène Boulègue

In this episode, Bernhard Kerres, talks to Luxembourg based flutist HÊlène Boulègue about COVID 19, her discovery of AndrÊ Jolivet and more. HÊlène Boulègue one the first price of the Kobe International Flute Competition in 2017. In the recent months she has released two CDs with the flute works of  AndrÊ Jolivet on Naxos. HÊlène is a member of the Orchestre Philharmonique du Luxembourg. 

If you are interested in the Be Your Own Manager Webinars on career management and entrepreneurship for classical musicians, you find the details here: www.beyourownmanager.com

Apr 20, 202028:32
4/20 Krishna Thiagarajan on the COVID 19 Crisis

4/20 Krishna Thiagarajan on the COVID 19 Crisis

Krishna Thiagarajan, CEO and President of the Seattle Symphony Orchestra, talks with Bernhard Kerres on the impact the COVID 19 crisis has on classical music. He gives insides on how the Seattle Symphony stands united to secure its future. More importantly he is full of ideas what will change and sees many opportunities for younger artists in a post-COVID 19 crisis.

If you are interested in the Be Your Own Manager Webinars on career management and entrepreneurship for classical musicians, you find the details here: www.beyourownmanager.com


Apr 09, 202037:07
3/20 Corona
Mar 30, 202024:25
02/20 Time Travel

02/20 Time Travel

When thinking about ones career, one gets easily stuck between huge dreams and the harsh reality. Bernhard Kerres takes you on a time journey to develop a more concrete career strategy.
Jan 23, 202008:33
01/20 HAPPY NEW YEAR

01/20 HAPPY NEW YEAR

A happy New Year from Bernhard Kerres and some thoughts on resolutions and goals.
Jan 09, 202010:40
32/19 No More Boring Concerts

32/19 No More Boring Concerts

Today's concert format comes from the late 19th century. It has something which is almost religious. And it is probably completely outdated. Bernhard Kerres talks about how musicians can think about new and different concert formats involving fans, colleagues, music lovers, and people who have never been to a concert. And, if you have great ideas, Bernhard will share your idea on the next episodes of this podcast. 

More about the podcast and the book on www.beyourownmanager.com and www.hellostage.com.

You can also support the podcast on www.patreon.com/bernhardkerres.

Thanks for listening!

Nov 07, 201909:08
31/19 Get Stuff Done (Kind of...)

31/19 Get Stuff Done (Kind of...)

Following a question about apps for time and project management, Bernhard Kerres delves into more project management considerations. The right process comes before the tools. He himself uses Daylite from Marketcircle but that's only available on Apple platforms. Still, there are enough other tools out there which can support you in time and project management.

More about the podcast and the book on www.beyourownmanager.com and www.hellostage.com.

You can also support the podcast on www.patreon.com/bernhardkerres.

Thanks for listening!

Oct 24, 201916:05
30/19 Walk on Water!

30/19 Walk on Water!

In preparation for his lecture at the University of Music and Dance Cologne in Wuppertal, Bernhard Kerres looks at Christo and Jeanne-Claudes' project "Floating Piers" and what it means for a career in music. 

More about the podcast and the book on www.beyourownmanager.com and www.hellostage.com.

You can also support the podcast on www.patreon.com/bernhardkerres.

Thanks for listening!

Oct 10, 201909:14
29/19 Start with Your Community!

29/19 Start with Your Community!

So many musicians, singers, composers, entrepreneurs, and freelancers think that having lots of "friends" on social media makes a strong community for them. It does not. Bernhard Kerres explains that musicians should start building a following in their community, the town they come from, the town they are living in. The places you lived in are the starting point for a real community. 

Also in the podcast, a short introduction to cellist Ernst Simon Glaser and his wonderful blog giving people a peak back stage..

More about the podcast and the book on www.beyourownmanager.com and www.hellostage.com.

You can also support the podcast on www.patreon.com/bernhardkerres.

Thanks for listening!

Oct 03, 201911:08