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Facts Not Feelings with Brooke C. Furniss

Facts Not Feelings with Brooke C. Furniss

By BZ Consultants Group

Every week, BZ Consultants Group's Founder/President, Brooke C. Furniss, differentiates facts from feelings. As it is imperative to surround oneself with people smarter than yourself, experts from their respective fields will be stopping by so we can learn, grow, and move this auto industry forward. Sit back, grab your beverage of choice, and let's continue to set the precedence of facts not feelings!
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Facts Not Feelings with Brooke C. FurnissAug 28, 2022

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Digital Marketing Strategies Conference Recap and Dealer Knows Summer Camp Insights with Micah Birkholz | Facts Not Feelings Podcast

Digital Marketing Strategies Conference Recap and Dealer Knows Summer Camp Insights with Micah Birkholz | Facts Not Feelings Podcast

Jun 01, 202345:49
Driving Success: Alan Krutsch Decodes the Power of a Brand Promise

Driving Success: Alan Krutsch Decodes the Power of a Brand Promise

Welcome to another educational episode of "Facts Not Feelings". In this week's episode, "Driving Success: Alan Krutsch Decodes the Power of a Brand Promise", we're venturing into the intriguing world of business branding. Our esteemed guest, Alan Krutsch, Director of Marketing & Industry Relations at FUSE Autotech, generously shares his insight into the profound impact of a brand promise on an organization's trajectory.

During our discussion, Alan breaks down the strategies utilized at FUSE Autotech to establish a potent brand, making this episode a true masterclass in brand promise. As we explore this crucial concept, we'll also delve into the future of branding in the auto industry.

To further enhance your experience, you can connect directly with Alan Krutsch ⁠here⁠: ⁠https://qrcc.me/rud9eomem0yw⁠. Let BZ Consultants guide you on the journey to achieve what should be expected ⁠here⁠: ⁠https://qrco.de/bcqqFo⁠.

So, tune in, subscribe, rate, and make sure you never miss an episode of "Facts Not Feelings". Start your journey towards a robust brand promise with Alan Krutsch and us, today!

Available now on ⁠Apple⁠, ⁠Spotify⁠, and ⁠YouTube⁠.

Apple🎙️https://apple.co/3U4KvGA

Spotify 🎧 https://spoti.fi/3DNNgFI

Chapters

0:00 Start

3:14 Everyone's Guide to Achieving Success: Unpacking Brand Promise

5:02 Branding Secrets Revealed: How to Create a Powerful Brand Promise

7:08 Building a Culture of Promise: The Influence of Brand on Organizations

22:53 Unlock the Secrets to Sustained Profitable Growth in Your Business.

29:22 Revolutionize Your Brand Promise: Proven Strategies for Large Organizations

34:42 Unlocking Brand Recovery Secrets: How to Rebuild Trust Fast

41:02 Authenticity and Transparency in Online Marketing: Unveiling the Truth

45:25 Insights on Business and Transparency: Bring the Lightning Round On with Alan Krutsch


#BrandPromise #AlanKrutsch #DrivingSuccess #FUSEAutotech #BusinessBranding #BrandStrategy #MarketingInsights #BrandPower #BrandAuthority #MarketingMasterclass #FactsNotFeelings #MovingAutomotiveForward #Podcast 

May 25, 202352:14
Breaking the Mold: Dave Foy's Revolutionary Approach to Fixed Ops Leadership

Breaking the Mold: Dave Foy's Revolutionary Approach to Fixed Ops Leadership

In this thought-provoking episode of Facts Not Feelings, we're joined by Dave Foy, a visionary in Fixed Ops Leadership and the founder of Fixed Ops Mastermind. We delve deep into the established norms of Fixed Ops leadership and management and how they can be challenged. We explore Dave's revolutionary approaches, discussing the transformative power of leadership, its impacts on team dynamics, inclusivity, and the overall future of Fixed Ops.

We'll navigate through the landscapes of emerging technologies, understand the critical role mental health plays in this industry, and shed light on the significance of maintaining a diverse work environment. This discussion will provide valuable insights for any leaders looking to challenge the status quo and make a lasting impact in their fields.

Join us for this insightful conversation and be ready to challenge your own leadership strategies.

Connect with Dave Foy: ⁠https://qrcc.me/rud4mrmb9vr6 ⁠

Let BZ Consultants Inspect What Should Be Expected🕵️ ⁠https://qrco.de/bcqqFo  ⁠ 

Apple🎙️⁠https://apple.co/3U4KvGA⁠

Spotify 🎧 ⁠https://spoti.fi/3DNNgFI ⁠

Youtube ▶️ https://bit.ly/3Meg9Px

Please subscribe, rate, and never miss a Facts Not Feelings episode!

Chapters

0:00 Start

5:04 Fixing Leadership in Fixed-Ops: An Explosive Conversation with Dave Foy

7:19 Breaking Through Common Challenges in Fixed Ops Leadership: Overcoming Linear Thinking

9:38 Transforming Fixed Ops Leadership: Challenging Traditional Strategies and Igniting Inner Fire

11:52 Empowering Leadership: Unleash Team Potential in Fixed Ops for Transformative Success

18:20 Revolutionize Leadership: Boosting Skills Development in Fixed Ops

21:01 Mastering Leadership: Overcoming Common Management Mistakes & Empowering Teams 

24:11 Unlocking Team Potential: Empowerment and Motivation Strategies for the Fixed Ops and Auto Industry

25:57 Building a Culture of Accountability & Performance in Fixed Ops: Your Ultimate Leadership Guide

33:30 Unleash the Power of Diversity: Create a Thriving & Inclusive Work Environment! 

34:54 Transforming Workplace Culture: Alleviating Stress & Burnout among Team Members

37:58 Unveiling the Hidden Link: Mental Health's Role in the Fix Up Energy Industry

40:42 Strengthening Vendor Relationships: A Guide for Leaders in the Fast-Changing Business World

45:10 Balancing Efficiency and Quality: The Ultimate Guide for Leaders | Productivity Vs Customer Service

47:25 Exclusive Insights: An Intimate Lightning Round Q&A with Dave Foy, Mastermind Behind Fixed Ops

#FactsNotFeelings #MovingAutomotiveForward #Podcast #Leadership #FixedOpsLeadership #BreakingTheMold #DaveFoy #LeadershipRevolution #MentalHealthAwareness #WorkplaceDiversity #LeadershipStrategies #Automotive #BZConsultants #Bro

May 18, 202355:37
Unleashing the Power of Unity: Top Takeaways from Digital Dealer Tampa 2023

Unleashing the Power of Unity: Top Takeaways from Digital Dealer Tampa 2023

In this episode of the Facts Not Feelings Podcast, we take a deep dive into the Digital Dealer Tampa 2023 conference, an event that brought together professionals from all backgrounds in the automotive industry. We discuss the power of unity and collaboration in driving success and innovation, and share inspiring stories from the conference that highlight the incredible potential of the industry when individuals put their egos aside for the greater good.


Join us as we explore the highlights of Digital Dealer Tampa 2023, including networking opportunities that fostered new connections and collaborations, cutting-edge technologies and innovations that are shaping the future of the automotive world, and engaging workshops and presentations led by industry experts.


Don't miss this episode, as we reflect on the lasting impact of Digital Dealer Tampa 2023 and how the insights and connections made during the event will continue to shape the future of the automotive industry. Tune in to learn, be inspired, and join the conversation on unity and collaboration in the automotive world.


📌 Podcast Content:

0:00 - Start 3:33 - Unleashing the Power of Unity: Key Takeaways from Digital Dealer Tampa 2023 6:12 - Industry Conferences and Networking: How People Make it Awesome 14:30 - Digital Dealer Tampa 2023: A New Twist on the Expo Experience - Reverse Expo and Dealer Feedback 17:31 - The Truth About AI, CDPs, and GA4: Why Working Backwards is the Key to Moving Forward 21:51 - How to Actually Use Your Conference Notes: Tips for Organizing and Achieving Your Goals 23:16 - How to Make Lasting Connections in Conferences: The Power of Relationships and Friendships 27:14 - Connect Through Open-Mindedness: Learning to Listen and Lean on Each Other


🔗 Let BZ Consultants Inspect What Should Be Expected: https://qrco.de/bcqqFo

Apple🎙️https://apple.co/3U4KvGA

Spotify 🎧 https://spoti.fi/3DNNgFI 

Youtube ▶️ https://bit.ly/3HWiQ6P


#FactsNotFeelings #MovingAutomotiveForward #DigitalDealerTampa2023 #DDTampa2023 #AutomotiveIndustry #Networking #Conference #Unity #AutoProfessionals #AutomotiveConference #AutomotiveNetworking #Podcast #BZConsultantsGroup #BZConsultants #BrookeFurniss


💬 Remember to LIKE, SUBSCRIBE, and SHARE to stay up to date with the latest insights and stories from the automotive industry! 💬

May 11, 202329:24
Data Activation in Automotive Industry: Myths, Risks, and Best Practices with Brian Davis of Orbee

Data Activation in Automotive Industry: Myths, Risks, and Best Practices with Brian Davis of Orbee

Welcome to another episode of Facts Not Feelings. Join us as we sit down with Brian Davis, the Vice President of Sales and Solutions at Orbee, who has extensive experience in helping automotive companies leverage their data for business success.

In this episode, we explore the challenges faced by marketers in activating a data lake, the importance of vendor collaboration, and the potential risks associated with data activation. We also discuss the role of AI and machine learning in this field, as well as the evolution of first-party data usage and the ethical and transparent use of data.

As the automotive industry continues to evolve and become increasingly data-driven, the insights and best practices shared by Brian will be invaluable to anyone looking to succeed in this space. So don't miss out on this opportunity to learn from a true expert in the field - tune in to this episode of Facts Not Feelings now!

Connect with Brian Davis: https://qrco.de/bdujPL

Let BZ Consultants Inspect What Should Be Expected🕵️ https://qrco.de/bcqqFo   

Apple🎙️https://apple.co/3U4KvGA

Spotify 🎧 https://spoti.fi/3DNNgFI 

Youtube ▶️ https://bit.ly/42kgyX3

Follow, subscribe, rate, and never miss a Facts Not Feelings Episode! 

Chapters

0:00 Start

2:15 Exploring the Challenges of Data Activation in the Automotive Industry with VP of Sales and Solutions, Brian Davis

4:30 From Selling Cars to Data Activation: The Career Journey of VP Brian Davis in the Automotive Industry

6:05 Demystifying Data Lakes: Understanding the Basics and Common Misconceptions

9:14 Overcoming Challenges of Activating a Data Lake for Marketers

13:46 Why Successful Vendor Collaboration is Imperative for Data Activation - Best Practices for Marketers

17:37 Unlock the Power of Your Data: Essential Questions to Ask Vendors for Optimal Results

22:50 Common Misconceptions About Data Activation and Why Short-Term Solutions Won't Work: Insights from Industry Experts

25:23 Mitigating Risks of Data Activation: How to Improve Customer Experience and Protect Your Brand

30:27 Measuring the ROI of Data Activation: Going Beyond Clicks and Google Analytics

33:07 AI and Machine Learning in the Automotive Industry: Understanding its Role in Data Activation

38:23 Why First Party Data is Key for the Automotive Industry | Expert Insights

45:53 How to Ensure Ethical and Transparent Use of Data: Common Pitfalls to Avoid

47:28 Revolutionizing Automotive Marketing: How CDPs and Competitor Collaboration are Driving Success

52:44 The End of Third-Party Cookies: What Alternatives Exist for Tracking User Behavior?
56:40 Beyond Business: Discover Brian Davis's Favorite Ways to Unwind

#FactsNotFeelings #MovingAutomotiveForward #dataactivation #automotiveindustry #datalake #vendorcollaboration #AI #machinelearning #firstpartydata #ethicaldatause #transparentdatause #bestpractices #Podcast #Automotive

May 04, 202301:00:55
The Power of Collaboration: How Paid Search, BDC, and Social Teams Can Optimize Together

The Power of Collaboration: How Paid Search, BDC, and Social Teams Can Optimize Together

In this episode of Facts Not Feelings, we delve into the power of collaboration between paid search, BDC, and social teams, and how this collaboration can optimize your dealership's marketing efforts. Our guests, industry experts Colby Joyner, Dave Lemmon, Lisa Gener, and Wendy Reeves, discuss the challenges and benefits of working across these teams, and provide actionable insights for improving collaboration.

We're also excited to announce our upcoming roundtable workshop at Digital Dealer in Tampa, where attendees can learn and discuss the most pressing pain points across the dealership. Our interactive workshop will provide an opportunity to collaborate with other industry professionals and share best practices for optimizing your dealership's marketing efforts.

Whether you're a dealer or marketer, this episode is packed with valuable insights and actionable takeaways. Don't miss out on this informative and engaging discussion!

Connect with our guests:

Register for Digital Dealer: https://bit.ly/40pF0Wv

Let BZ Consultants Inspect What Should Be Expected🕵️ https://qrco.de/bcqqFo 

Subscribe to Facts Not Feelings on Apple Podcasts🎙️ (https://apple.co/3U4KvGA) Spotify 🎧 (https://spoti.fi/3DNNgFI), and YouTube  ▶️ (https://bit.ly/4180Iie) to never miss an episode!

Chapters: 0:00 - Introduction 0:39 - Breaking down dealership silos: collaborating for efficiency and optimization with Dealer OMG, Dealer Alchemist, BDC Angels, and Cavender Group - Digital Dealer Speaker Spotlight 4:24 - Encouraging collaboration among dealership teams 14:25 - Maximizing ROI and conversion: top tips for successful marketing campaigns with relevant lead generation 23:19 - Measuring success in marketing collaboration efforts 34:50 - Balancing collaboration and specialization: managing teams effectively 43:12 - Staying up-to-date on technology trends in paid search, BDC, and social marketing 51:03 - Revolutionary Digital Dealer Think Tank: expert insights on automotive industry pain points 59:43 - Lightning round Q&A: distinguishing facts from feelings in business and personal life

#FactsNotFeelings #MovingAutomotiveForward #DigitalDealer #DigitalDealerTampa2023 #DDTampa2023 #automotivemarketing #dealershipmarketing #paidsearch #BDC #socialmarketing #collaboration #marketingefficiency #marketingoptimization #industryexperts #workshop #bestpractices #actionableinsights #podcast #PodcastLearning

Apr 13, 202301:11:57
Maximizing Your Automotive Marketing Strategies with Kevin Frye | Branding vs. SEO, SEM vs. Third-Party Data, Forms vs. Chat

Maximizing Your Automotive Marketing Strategies with Kevin Frye | Branding vs. SEO, SEM vs. Third-Party Data, Forms vs. Chat

Welcome to this week's episode of Facts Not Feelings! As automotive marketers, we all face a variety of challenges when it comes to driving sales and connecting with customers. In this episode, we'll dive into some key questions that will help you optimize your marketing strategies.

Our guest, Kevin Frye, is one of the top 5 influencers changing the auto industry today, according to Automotive News. With his extensive experience in auto subscription, Google Analytics, and digital retailing – including buying 100% online – Kevin will share his insights on how to prioritize your strategies for maximum impact.

We'll start by exploring the pros and cons of branding vs. SEO, providing tips on finding the right balance to drive traffic, leads, and sales. We'll then dive into the world of SEM vs. leveraging third-party data, discussing the benefits and limitations of each approach and providing tips on how to get the most out of your marketing budget.

Finally, we'll discuss the topic of forms vs. chat and provide tips on how to choose the right option for your business. Did you know that replacing forms with chat on your website can lead to a 59% increase in appointment set rates? We'll also share some surprising data from recent research that may challenge some industry norms.

By the end of this episode, you'll have a better understanding of how to prioritize your marketing strategies and create meaningful connections with your audience. Don't miss this chance to learn from one of the industry's top influencers!

Connect with Kevin Frye: https://qrco.de/bdpUCV

Let BZ Consultants Inspect What Should Be Expected🕵️ https://qrco.de/bcqqFo   

Apple🎙️https://apple.co/3U4KvGA

Spotify 🎧 https://spoti.fi/3DNNgFI 

Youtube ▶️ https://bit.ly/3MheSc9

Follow, subscribe, rate, and never miss a Facts Not Feelings Show! 

Chapters

0:00 Start

1:46 Revolutionizing Automotive Marketing with Controversial Strategies ft. Kevin Frye | SEO & SEM Challenges Discussed

3:24 Revolutionizing Automotive Sales: From eBay Pioneers to Industry Innovators - A Chat with Kevin Frye

5:45 Brand vs. SEO: Which is Better for Your Dealership? - A Data-Driven Approach

16:06 Finding the Right Balance Between Brand Recognition and SEO: A Guide for Social Marketers

18:02 Mistakes Marketers Make in SEM: Leveraging Third-Party Data for Better Results - Learn how to avoid common mistakes in SEM and leverage third-party data to get better results for your marketing campaigns

26:09 Why Forms Are Killing Your Website Conversions (And What To Do Instead)

35:33 How to Enhance the Automotive Customer Experience with AI-Powered Chatbots

37:28 How the Pandemic Accelerated Digital Retailing and the Drive for Efficiency in Automotive Marketing

39:06 The Future of Auto Marketing: Leveraging AI and CDPs for Better Consumer Experience

46:55 How Kroger Uses Personalization to Improve Marketing Efficiency: A CDP Success Story

49:19 How Automotive Brands Can Boost SEO and Sales by Leveraging Social Media - Tips from an Industry Expert

51:01 Kevin Fry: Facts Not Feelings Lightning Round Q&A on Running, Golf, Martinis, and Automotive Industry | Digital Dealer Conference Tampa 2023 

#FactsNotFeelings #MovingAutomotiveForward #KevinFrye #JeffWyler #TheWylerWay #SEO #SearchEngineOptimization #GoogleSearch #VideoMarketing #YouTubeMarketing #Podcasting #PodcastSEO #PodcastMarketing #PodcastTips #PodcastLearning #Podcast #ContentMarketing #DigitalMarketing #OnlineMarketing #MarketingTips #MarketingStrategy #PodcastTips #PodcastLearning #Podcast #Automotive #CarConsultant

Apr 06, 202356:13
Vendor Accountability and Optimization for Automotive Dealers: Fact Not Feelings Podcast with Micah Birkholz

Vendor Accountability and Optimization for Automotive Dealers: Fact Not Feelings Podcast with Micah Birkholz

Looking to optimize your vendor relationships and ensure long-term success? Tune in to this week's episode of Fact Not Feelings, where we're joined by Micah Birkholz, director of sales for VistaDash and a seasoned professional with over 20 years of experience in building strong partnerships that benefit both parties.


In this episode, we'll be discussing the evolving landscape of vendor accountability and optimization for automotive dealers. You'll learn what questions to ask your vendors/partners to ensure success, how to measure the success of your vendor relationships, and how to avoid common pitfalls when trying to optimize those relationships.


Join us for an engaging and informative discussion on why vendor accountability and optimization are more important than ever in building sustainable business relationships in the automotive industry. We'll also delve into the impact of emerging technologies like artificial intelligence and automation and the strategies that dealerships should adopt to stay ahead of the curve.


Don't miss out on this valuable conversation with Micah Birkholz and the Fact Not Feelings team. Tune in now to gain insights and practical tips for optimizing your vendor relationships and driving long-term success for your dealership.


Connect with Micah Birkholz: https://qrco.de/bdobXq

Let BZ Consultants Inspect What Should Be Expected🕵️ https://qrco.de/bcqqFo   

Apple🎙️https://apple.co/3U4KvGA

Spotify 🎧 https://spoti.fi/3DNNgFI 

Youtube ▶️ https://bit.ly/3nuJywa

Follow, subscribe, rate, and never miss a Facts Not Feelings Show! 


Chapters

0:00 Start

3:21 From Spartan Races to Vendor Accountability: Lessons Learned from Running 3 Races in One Weekend

9:48 Maximizing Your SEM Campaigns: Navigating the Consumer Journey and Optimizing for Better Results

13:02 Vendor Accountability vs. Vendor Optimization: Understanding the Key Differences for Your Business25:34 How to Choose the Right Automotive Marketing Partner: Expert Advice for Dealers Who Have Been Burned Before

29:54 Top Pitfalls Companies Face When Optimizing Vendor Relationships & How to Avoid Them | Expert Insights

41:11 Unlocking the Secret to Selling More Cars: The Truth About Auto Trader and Cost Per Lead

45:58 Optimizing Your Auto Trader SEM Strategy: Stop Wasting Money on Paid Search and Boost Your Organic Traffic

48:41 How to Avoid Losing Leads from Third-Party Providers: Tips for Auditing Your CRM and GTM Containers

52:11 Key Metrics for Measuring Success in Vendor Relationships | Tips for Tracking KPIs and Budget Spends | SEO Marketer Insights

57:30 Stoic Wisdom & Hard Work: Micah Shares His Career Journey and Life Philosophy in Lightning Round | Interview


#FactsNotFeelings #MovingAutomotiveForward #VendorAccountability #VendorOptimization #VistaDash #MicahBirkholz #AutomotiveIndustry #BusinessPartnerships #SustainableRelationships #TrustInBusiness #EmergingTechnologies #DataDrivenDecisions #VendorManagement #PartnershipSuccess #VendorVsPartner #ProductAgnostic #PodcastTips #PodcastLearning #Podcast #Automotive #CarConsultant #AutomotiveConsultant #CarTalk #CarDealership #WomenInAutomotive #WomenInBusiness #AutomotiveMarketing #BZConsultants #BrookeFurniss

Mar 30, 202301:03:24
Revolutionizing Automotive Customer Service with Conversational AI ft. Ben Okuka

Revolutionizing Automotive Customer Service with Conversational AI ft. Ben Okuka

Are you tired of waiting on hold for ages when scheduling a service appointment with a dealership? Did you know that 17% of customers hung up in 2020 due to long wait times? In this episode, we talk to Ben Okuka, Head of Product at Stella Automotive AI, about how their company is using conversational AI to transform the way dealerships interact with customers. We'll discuss the pros and cons of having a Digital Voice Assistant (DVA) versus an Interactive Voice Response (IVR), the most frequently asked question by Stella's clients, and much more. Tune in to learn how conversational AI can revolutionize your dealership's customer service.

Connect with Ben Okuka: https://qrco.de/bdl7Z5

Let BZ Consultants Inspect What Should Be Expected🕵️ https://qrco.de/bcqqFo   

Apple🎙️https://apple.co/3U4KvGA

Spotify 🎧 https://spoti.fi/3DNNgFI 

Youtube ▶️ https://bit.ly/3ZatQU9

Follow, subscribe, rate, and never miss a Facts Not Feelings Show! 

Chapters

0:00 Start

1:05 How Conversational AI is Revolutionizing Automotive Customer Service: Say Goodbye to Long Hold Times!

3:25  From Assembling Headlights to Head of Product: A Decade-Long Journey in the Automotive Industry with Ben Okuka at Stella Automotive

8:27 The Surprising Impact of Long Hold Times on Customer Satisfaction: Exploring the Stats and Benefits of Conversational AI for the Automotive Industry

9:21 The Difference Between IVR and DVA: Understanding Legacy Technology vs. Fully Sophisticated AI

12:40 Revolutionizing Customer Experience: How Conversational AI is Helping Dealerships Book Appointments in Just 2 Minutes

16:24 Revamp Your Dealership's Data Management and Monetization Strategy with Stella, the 24/7 Digital Voice Assistant - Boost Revenue and Efficiency Today!

19:59 Optimizing Customer Lifetime Value in Auto Retail: Key Insights and Strategies from Industry Experts

24:06 Unlocking the Power of DVA: Handling Complex Inquiries in the Automotive Industry with Stella

28:26 Streamline Your Dealership Operations with Stella: Customizable and Straightforward Onboarding Process

30:12 Optimizing Your Service Department Schedule: How Stella Ensures Efficient and Accurate Bookings

34:03  Taking the burden off your BDC: How Stella can help with routine tasks

36:01  Key Questions to Ask for a Successful Dealership Partnership with Stella - Tips from Industry Experts

39:56 Get to Know Ben: Fun-Filled Questions and Favorite Hobbies

#FactsNotFeelings #MovingAutomotiveForward #ConversationalAI #AutomotiveIndustry #CustomerService #conversationalAI #automotiveindustry #customerservice #IVR #StellaAutomotiveAI #StellaAutomotive #BenOkuka #DigitalVoiceAssistant #Chatbots #VoiceAssistants #ArtificialIntelligence #DealerExperience #LeadGeneration #CustomerExperience #ServiceAppointments #InboundCalls #TechnologyInnovation #PodcastTips #PodcastLearning #Podcast #Automotive #CarConsultant #AutomotiveConsultant #CarTalk #CarDealership #WomenInAutomotive #WomenInBusiness #AutomotiveMarketing #BZConsultants #BrookeFurniss 


Mar 23, 202352:33
 Stop Managing, Start Leading: A Practical Guide to Effective Leadership

Stop Managing, Start Leading: A Practical Guide to Effective Leadership

Are you ready to take your leadership skills to the next level and attract top talent to your organization? Then this episode is for you! Join us as we sit down with Fleming Ford, co-founder of Culture Ignited and expert in people strategy, to discuss her practical guide to effective leadership. From building high-performing teams to maximizing business outcomes through diversity and inclusivity, Fleming shares her insights on how to lead with purpose and create a culture of success. And don't miss the lightning round, where Fleming shares her life-changing lessons in transactional analysis. Tune in now to ignite your leadership skills!

Connect with Fleming Ford: https://qrco.de/bdl6Fz

Let BZ Consultants Inspect What Should Be Expected🕵️ https://qrco.de/bcqqFo

Apple🎙️https://apple.co/3U4KvGA

Spotify 🎧 https://spoti.fi/3DNNgFI

Youtube ▶️ https://bit.ly/3yifrtQ

Follow, subscribe, rate, and never miss a Facts Not Feelings Episode!

Chapters

0:00 Start

0:27 Stop Managing, Start Leading: Ignite Your Leadership Skills and Attract Top Talent with Fleming Ford

1:50 Spreading the Message of Effective Leadership: Join the Conversation with Fleming Ford | Tag and Share for a Chance to Win Facts Not Feelings Swag

2:24 How to Attract and Retain Top Talent in Today's Automotive Market - The Role of Leadership in the Process

6:56  Overcoming Common Challenges in Building High-Performing Teams: A Leadership Mindset Shift for the Modern Workforce

12:24 Maximizing Business Outcomes Through Diversity and Inclusivity: The Power of Embracing Differences

17:33 Effective Strategies for Employee Training and Development in Automotive Industry - How to Measure their Impact and Importance of Diversity and Inclusion in Dealerships

28:58 Exit Interviews: Why You Need Them & How to Act on Them as a Leader

35:39 Leadership and Training: Nurturing Valuable Skill Sets in Underperforming Employees

40:52 Effective Hiring Processes: The Key to Building a Successful Team | Expert Insights and Best Practices

45:32 Key Takeaways for Effective Leadership: Why It's a Skill, Not a Natural Talent

47:43 Lightning Round with Fleming Ford: Life-Changing Lessons in Transactional Analysis

#FactsNotFeelings #MovingAutomotiveForward #FlemingFord #CultureIgnited #leadership #teamdevelopment #talentmanagement #diversity #diversityandinclusion #careerdevelopment #employeeengagement #culturebydesign #employeetraining #management #professionaldevelopment #workforce #training #hiringprocess #exitinterviews #transactionalanalysis #success #PodcastTips #PodcastLearning #Podcast #Automotive #automotiveindustry #CarConsultant #AutomotiveConsultant #CarTalk #CarDealership #WomenInAutomotive #WomenInBusiness #AutomotiveMarketing #BZConsultants #BrookeFurniss 

Mar 09, 202355:43
Driving Success: The Key Qualities of a Leader in the Automotive Industry

Driving Success: The Key Qualities of a Leader in the Automotive Industry

Are you ready to rev up your leadership skills? Join us on the Facts Not Feelings podcast as we explore the automotive industry with our special guest, Darryl Terrell, Service and Parts Director for Matt Bower Chevy Metairie. In this episode, we'll dive deep into the qualities that make a successful leader in this dynamic industry and learn from Darryl's unique perspective on approaching leadership in the automotive sector.

From leading teams to operational excellence while fostering innovation, to balancing stability with progress, we'll cover it all. Discover Darryl's own leadership journey, including his mentorship experiences and strategies for encouraging continuous learning and development in his team.

Whether you're a seasoned leader or just starting out, you won't want to miss this insightful conversation as we explore the challenges and opportunities of leadership in the automotive industry. Buckle up, and let's get started!

Connect with Darryl Terrell: https://qrco.de/bdjQfp

Let BZ Consultants Inspect What Should Be Expected🕵️ https://qrco.de/bcqqFo

Apple🎙️https://apple.co/3U4KvGA

Spotify 🎧 https://spoti.fi/3DNNgFI

Youtube ▶️ https://bit.ly/3EMMWbs

Follow, subscribe, rate, and never miss a Facts Not Feelings Show!

Chapters

0:00 Start

0:45 Exploring Operational Leadership: Traits and Success Strategies with Darrell Terrell and Matt Bauer Chevy

2:28 Don't Miss Out: Share and Tag Your Friends for a Chance to Win! - Insights on Operational Leadership with Expert Guest

3:28 The Power of Integrity in Building Winning Cultures: Insights on Leadership with Darryl Terrell

5:05 Extreme Leadership: Eating Dog Food to Motivate a Team in the Automotive Industry

7:44 How to Incorporate Mentoring into Leadership: A Guide to Transparency, Constructive Criticism, and Personal Growth

14:07 How to Lead for Operational Success while Fostering Creativity in a Rapidly Changing World: Lessons from an Industry Leader

15:14 Engaging with Comments: Listener Wisdom and Community Shoutouts

17:09 Challenges of Cross-Functional Team Leadership in the Automotive Industry: Bridging Fixed Ops and Sales for Customer Retention

19:43 How to Stay Up-to-Date with the Latest Automotive Industry Trends and Technologies: Tips from Industry Experts

22:05 Strategies for Managing Uncertainty and Motivating Your Team in Times of Change

24:45 Managing Virtual Teams: Insights and Strategies from a Service Industry Leader

26:25 Advice for Managers: Finding a Mentor to Help You Succeed

30:40 Importance of Having a Mentor and Finding Your Tribe for Personal Growth

33:22 Leadership Takeaways: How to Build a Winning Team Through Listening and Relatability

36:41 Lightning Round Q&A with Daryl: His Hobbies, Emotionally Intelligent Advice, and the Story of the Second Place Trophy

#FactsNotFeelings #MovingAutomotiveForward #automotiveindustry #leadership #DarrylTerrell #MattBowerChevyMetairie #emotionalintelligence #podcastinterview #leadershipinsights #thoughtleadership #podcastrecommendation

Mar 02, 202344:59
The Monopolization of Digital Advertising: Why the Justice Department and States Are Suing Google

The Monopolization of Digital Advertising: Why the Justice Department and States Are Suing Google

Do you know who controls the digital tools that almost every website publisher uses to sell ads on their sites? It's Google. Recently, Google is in hot water as the Justice Department and eight state Attorneys General filed a civil antitrust suit against the tech giant. The suit alleges that Google has violated Sections 1 and 2 of the Sherman Act by monopolizing multiple digital advertising technology products, which is harmful to publishers and advertisers. The Justice Department and state Attorneys General are seeking to restore competition in the market and obtain equitable and monetary relief on behalf of the American public. In this episode, we'll dive into the details of the suit, the impact on digital advertising, and the potential outcomes for Google.


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Chapters

0:00 Start

1:13 Who Controls the Digital Tools of Website Publishers? Google's Monopolistic Practices Exposed in Antitrust Suit

4:10 Join the Conversation and Win Free 'Facts Not Feelings' Swag!

5:05 Understanding the Impact of Google: From Coffeyville to Speed Tests

9:16 Understanding the Sherman Act: Prohibiting Monopolies and Anti-competitive Practices

9:45 Top 15 Takeaways from the Google Lawsuit: Your Must-Know Insights

23:13 Chat GPT vs Google's BARD: The Battle of AI-Powered Search Engines

29:38 Amazon Advertising vs. Google: The Battle of Two Giants

#FactsNotFeelings #MovingAutomotiveForward #Google #BreakUpBigTech #FairAdvertising #CompetitionMatters #RestoreFairness #OnlinePublishers #AdTechStack #DigitalAdvertising #MonopoliesMustEnd #AntitrustAction #EconomicOpportunity #PodcastTips #PodcastLearning #Podcast #Automotive #CarConsultant #AutomotiveConsultant #CarTalk #CarDealership

Feb 23, 202333:44
CustomHer: Revolutionizing Brand Strategy for the Female Consumer

CustomHer: Revolutionizing Brand Strategy for the Female Consumer

Are you ready to revolutionize your brand strategy and captivate the world's most influential consumer? Look no further than CustomHer Experience by Katie Mares. In this groundbreaking book, Katie explores the impact of tailoring your brand experience to the female consumer, connecting and building rapport, and provides a powerful message to businesses and marketers. Through her insightful writing, she highlights the importance of considering the female consumer experience and provides a wealth of practical tips to help you transform your brand and win in today's competitive marketplace. So, join us as we dive into the pages of CustomHer Experience and discover how to put the female customer at the forefront of your brand strategy and achieve tremendous success. This is a journey you don't want to miss!

Connect with Katie Mares: https://qrco.de/bdhGVW

Order Katie's Book: https://amzn.to/3K9tut2

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Chapters

0:00 Start

1:00 Meet Katie Mares: An Expert in Revolutionizing Customer Experience and Best-Selling Author | Fact Not Feelings Introduction

3:20 Driving Change in the Auto Industry: Katie Mares on Improving the Female Perspective | The Story Behind CustomHer Experience

5:32 Unleashing the Power of the Female Consumer: Why Ignoring Her is Costing You Trillions

15:30 30% More Time: Why Women Dominate Social Media and How You Can Tap into It

18:10 The Cost of Breaking Trust: How Failing to Deliver on Promises Abuses the Customer

21:20 Building Customer Trust: The Importance of Positive Deposits and Avoiding Overdrafts - A Discussion on Winning Over Female Consumers with Good Experiences

28:59 Designing a Customer Journey Map: The Key to Winning Over Female Consumers

34:12 Building Lasting Connections: How Community Building and Customer Experience Can Transform Your Business from Transactional to Interactive

38:41 Customer Experience Evolution: From One Touchpoint to Continuous Improvement

41:52 Rising Above Divisiveness: Supporting Each Other to Succeed in Business and in Life

55:02 Get to Know Katie Mares: Facts Not Feelings Lightning Round

#FactsNotFeelings #MovingAutomotiveForward #BrandExperience #KatieMares #CustomerExperience #FemaleCustomerFirst #FemaleConsumerExperience  #CustomHerExperience #RevolutionizeYourBrand #CaptivateInfluentialConsumers #TailorBrandExperience #ConnectAndBuildRapport #TransformYourBrand #businessdevelopment #leadership #genderequality #femaleleadership #marketingstrategy #strategicplanning #branding #PodcastTips #PodcastLearning #Podcast #Automotive #CarConsultant #AutomotiveConsultant #CarTalk #CarDealership #WomenInAutomotive #WomenInBusiness #AutomotiveMarketing #BZConsultants #BrookeFurniss

Feb 16, 202301:01:01
Put A Spark In Your Fixed Ops In 2023

Put A Spark In Your Fixed Ops In 2023

Are you eager to ignite growth in your fixed operations department this year? Then join me on a journey to uncover the secrets of Online Service Marketing.

I'm excited to welcome Owen Moon, CEO of FIXED OPS DIGITAL, as my special guest. Together, we'll explore the strategies for helping your service customers find the information they need on your dealership's website and take action. With Owen's expertise and real-world examples, you'll leave this episode with actionable insights and tips to transform your fixed operations and drive customer satisfaction to new heights. So, don't miss this exciting opportunity to get ahead of the competition by putting a Spark in your fixed operations to drive success in 2023 with the power of Online Service Marketing.

Connect with Owen Moon: https://qrco.de/bddhMX

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Chapters

0:00 Start

1:24 Meet Owen Moon: The Franchise Marketing Expert With Over 20 Years of Experience

8:36 Unleash the Power of Knowledge with Free Facts Not Feelings Swag - Show Your Support!

10:16 Revolutionizing Online Service Marketing: A Guide to Modern Strategies

14:49 The Benefits of Early Introduction of Repair Financing

18:18 Maximizing Customer Engagement: The Power of Providing Information Up Front

21:44 The Future of Dealership Reporting: ASC Certified and GA4-Powered

25:58 The Power of Spark: Revolutionizing Service Customer Engagement

37:03 Owen's Takeaways for Effective Online Service Marketing in the Auto Industry

46:20 Get to Know Owen Moon Better in Our Lightning Round Interview

#FactsNotFeelings #MovingAutomotiveForward #FixedOps #FixedOpsDigital #OwenMoon #OnlineServiceMarketing #DealershipSuccess #CustomerExperience #DataDrivenMarketing #PersonalizedMarketing #MarketingMeasurement #AWAwinner #PodcastTips #PodcastLearning #Podcast #Automotive #CarConsultant #AutomotiveConsultant #CarTalk #CarDealership #WomenInAutomotive #WomenInBusiness #AutomotiveMarketing #BZConsultants #BrookeFurniss

Feb 09, 202358:24
Unlock the Potential of ChatGPT: Tips and Tricks for Marketers and Content Creators

Unlock the Potential of ChatGPT: Tips and Tricks for Marketers and Content Creators

**You May Want to Watch on YouTube**

Are you tired of spending hours creating content for your business only to see little return on investment? Look no further than ChatGPT, the revolutionary language model developed by OpenAI. With ChatGPT, you can generate high-quality, unique, and engaging content such as blog posts, social media posts, product descriptions, and more. Not only that, but ChatGPT can also be used for chatbot development, email marketing, ad copy, SEO, market research, and so much more. Say goodbye to tedious content creation and hello to increased efficiency and ROI with ChatGPT. Discover the endless possibilities of ChatGPT and start creating personalized and engaging content today.

In order to know where we are going, we need to know where we have been. ChatGPT is a variant of the GPT (Generative Pre-trained Transformer) language model developed by OpenAI. The original GPT model was trained on a dataset of over 40GB of text data and was released in 2018. Since then, several versions of GPT have been released, including GPT-2 and GPT-3, which have been trained on even larger datasets and have achieved state-of-the-art performance in a variety of language tasks. ChatGPT is a variation of GPT-3, which is fine-tuned for conversational language tasks. It was released in 2020. Simply put, it’s a computer program that can understand and respond to human language, like in a conversation. It's like a robot that can talk to you and understand what you're saying.

We're going to dive into the power of ChatGPT. With ChatGPT, we have the ability to generate high-quality, unique and engaging content that can help us drive results for our business. From chatbot development to email marketing, ad copy, SEO and market research, ChatGPT has a wide range of capabilities that can help us improve our content marketing efforts. In this episode, we're going to explore how ChatGPT can be used in these areas, and more, and provide real-life examples of how businesses have seen success by implementing ChatGPT in their content marketing strategy. So, whether you're a marketer, a business owner, or anyone else looking to improve your content marketing efforts, this episode is for you.

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Chapters

0:00 Start

1:32 Before jumping into this ultimate guide to using ChatGPT for marketing and content creation, I want to quickly address the lack of social presence lately.

2:26 ChatGPT is a hot topic in the tech world, with many people sharing their thoughts and experiences with the language model. We'll explore capabilities and limitations and how ChatGPT is being used to streamline operations in various industries

5:50 What is Chat GPT and why should you care? To understand that, let's first discuss its history and background.

9:15 First thing’s first, how do I find Chat GPT? Here is the link ChatGPT Homepage: https://bit.ly/3iVfHLq

12:35 30 Tips and Tricks for Marketers and Content Creators on Using ChatGPT

33:09 Real time content summarization using ChatGPT with GLBA Article

34:12 How to use ChatGPT-3 to make Youtube videos *Disclaimer: CapCut can be edited online unlike what is said*

37:29 Keep asking more questions

38:21 Bonus Tip #1: Writing Copyright for website

41:00 Bonus Tip #2: Creating HTTP with ChatGPT API

#FactsNotFeelings #MovingAutomotiveForward #ChatGPT #ContentMarketing #ContentCreation #AI #ChatbotDevelopment

Jan 26, 202348:18
Are You Beating All The Odds?

Are You Beating All The Odds?

No one has ever done that. It would take a miracle. There is a one in a million chance. How often do we hear this, yet these against all odds events happen? You all know I am a sports nut, and as I look at the landscape recently, we have had numerous “there is no way” this can happen…happen!

The Buffalo Bills returned the Opening Kickoff off for a touchdown on the first play since Damar Hamlin’s injury. When was the last time the Bills had a kickoff returned? 3 years and 3 months ago. Then in the 3rd quarter while trailing by 3, they have another kickoff return? Come on!

The Detroit Lions played on pure heart last night when beating the Green Bay Packers and knocking them out of the Playoffs. The Texans Houston literally gave up the #1 Draft pick by converting a 4th and 20 and by going for 2 vs kicking the extra point!

The TCU Horned Frogs have beaten every odd out there to be in the National Championship Game. Prior to their game with Michigan, TCU’s National Championship odds were listed at +1600 to win the title!  They were unranked in their first three games after going 3-0. With a win tonight, Georgia will also beat the odds, as no team has defended its title and won back-to-back championships.

Are you giving everything when the odds are stacked against you? Are you one who rallies around your team and believes in them when others don't? Will you still give 100% when there are no trophies to win and only self-respect and pride are left? Is your team inspired to achieve greatness by you as a leader?

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Chapters

0:00 Start

1:56 Need your feedback. Should I keep the Monday Episodes going? Should we scrap them and solely focus on the Friday episodes?

2:26 This weekend was filled with “that did not just happen,” and “it would take a miracle” moments! Are we beating the odds? Are we inspiring greatness? What are you going to do when the deck is stacked against you, and the only people who truly believe in you are those standing next to you? Are you willing to leave it all out on the field even if there is no parade or trophy awaiting you? Does our leadership inspire our others?

#FactsNotFeelings #MovingAutomotiveForward #AreYouBeatingAllTheOdds #ItWouldTakeAMiracle #AreYouBeatingTheOdds #TryingToBeatTheOdds #AgainstAllOdds #BeatTheOdds #OddsStackedAgainstYou #RiseToTheOccasion #OneInAMillionChance #Believe #Podcast #Automotive #CarConsultant #AutomotiveConsultant #CarTalk #CarDealership #WomenInAutomotive #WomenInBusiness #AutomotiveMarketing #BZConsultants #BrookeFurniss

Jan 14, 202310:12
How To Live Life to the Fullest In The New Year

How To Live Life to the Fullest In The New Year

Happy New Year, everyone! As we embark on a new year, instead of dwelling on the challenges and setbacks of the past year, let's focus on what we can do to take care of ourselves and others in the present and set ourselves up for success in the future.

After the recent scare involving Buffalo Bill's Safety, Damar Hamlin, it is important to enjoy every moment and make the most of all the opportunities that come your way.

Damar Hamlin The Chasing M's Foundation Community Toy Drive: https://bit.ly/3GITo4y

How do you live each day to its fullest?

One thing that many people don't realize about appreciating the little things is that it can have a significant impact on your overall well-being and happiness. Research has shown that people who focus on the positive aspects of their life and take time to appreciate the small pleasures are generally happier and more satisfied with their lives. Appreciating the little things can also help to shift your focus away from negative thoughts and stress. When you take the time to notice and appreciate the small, positive moments in life, it can help to put things into perspective and remind you that there is good in the world.

Finally, practicing gratitude can also help to strengthen your relationships. When you show appreciation for the things that others do for you, it can help to build trust and deepen your connections with others.

In short, taking the time to appreciate the little things can have a big impact on your overall happiness and well-being.

Did you know living in gratitude makes you better at work? There is evidence to suggest that practicing gratitude and serving others can lead to a better quality of life. How do you show gratitude at work and continue to live in gratitude everyday?

Overall, living with appreciation and serving others can lead to a better quality of life through increased happiness, improved physical and mental health, and a greater sense of purpose and meaning. Remember, life is short and it's important to make the most of every day. Let's make this new year about taking care of ourselves and each other. Here's to a healthy and happy year ahead!

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Chapters

0:00 Start

1:03 In light of Monday Night Football with Buffalo Bills and Cincinnati Bengals and Damar Hamilin's life-threatening injury, we're calling an audible.

4:42 Are we living life to its fullest? Do we know that at any moment life could be taken from us? Are we living with an attitude of gratitude? Do we appreciate the little things? How often do we show gratitude to our colleagues and at work?

6:15 How do you live each day to its fullest? Have you tried a gratitude journal?

7:01 Research has shown that gratitude and appreciation makes you a better person, healthier, and actually a better colleague! Here are a few examples of how to live a life of gratitude and appreciation.

12:43 Are we showing appreciation at work and to our coworkers? Why is this so important? Do you know all the benefits that come with practicing gratitude at work? What are your ways of demonstrating gratitude at work and living in gratitude every day?

18:08 Want a better life? Serve others and practice gratitude!

#FactsNotFeelings #MovingAutomotiveForward #DamarHamilin #BuffaloBills  #HowToLiveLifeToItsFullest #AmILivingLifeToTheFullest #BenefitsOfLivingLifeToTheFullest #Podcast


Jan 11, 202327:44
What Are Your Top New Year Resolutions for 2023?

What Are Your Top New Year Resolutions for 2023?

As we wrap up another year and look towards 2023, it provides us an opportunity to start thinking about our resolutions. What do we want to start doing? What do we want to start doing better? What habits do we want to cease? When it comes to automotive, what tops your resolution list? What should be at the top of your New Year Resolutions List for 2023?

Dusty Sutherland, Client Success Manager for CognitionDigital.io, Bill Schomburg, CognitionDIgital.io Advisor, and Nathanael Greklek, Chief Digital Branding Leader at Mohawk Auto Group join me today as we break down our New Year Resolutions and what automotive dealers and leaders should be resolving to do in 2023. What are your development goals for next year? What do you consider are the best New Year Goals for 2023? How are you seeking to serve your community? What did we miss? What are your New Year's goals for work and what is your dealership focusing on in 2023?

Connect with Dusty Sutherland:
https://qrco.de/bdb5Pu
Connect with Bill Schomburg: https://qrco.de/bdb5TA
Connect with Nathanael Greklek: https://qrco.de/bdb78N

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Chapters
0:00 Start
1:48 Let’s talk about Nathanael’s attire and his madd Taco Cat Shirt Game! We all came to play in today’s episode about creating goals for the new year.
4:58 Before jumping into our guide to New Year's resolutions, who else in the Navy can relate to Dusty’s coffee cup?
7:37 What should dealers be focusing their efforts on as we approach the end of 2022 and the start of 2023? What are some of the top business New Year's resolutions for 2023?
8:27 With Dusty’s Naval background, he brings a wise perspective to leadership and how important it is to follow actionable intel. What does Dusty’s see as his top New Year's resolutions for our automotive industry? Do you currently have these in place in your dealership?
18:33 Nathanael's social media experience and enthusiastic outlook on life make him the go to choice when speaking on latest trends. What does he see as the biggest opportunity in 2023 for dealers?
26:28 “Seek to serve your community first, and it will serve you.” -Damian Boudreaux How are you making a connection with your community? How are you making their job easier?
27:29 Think no one is going to watch your hour long YouTube Video? Joe Rogan has now entered the chat. Short Form Content vs Long Form Content…Dusty and Nathanael break this down like a boss! Does your customer feel understood?
34:58 Everything he knows about people he learned from a horse. It has been said by everyone that has met and knows Bill, “you need a Bill in your life!” Instead of waiting for a brand new year to commence, Bill is more of the type to correct a behavior immediately vs letting it fester and grow into a massive problem. Considering the importance of basics, why would anyone ever stray from them? Are you honing your craft?
46:05 Final thoughts from the panel: Always be asking why, work backwards to work forward, the Ben Franklin Close, importance of launch calls and what true success looks like for each party.
56:28 Lightning Round
#FactsNotFeelings #MovingAutomotiveForward

Jan 04, 202301:17:34
Am I Taken For Granted

Am I Taken For Granted

This past weekend Chris and I snuck away and had little staycation. No computers. No work. Just us, our beloved city of Chicago, and of course the frigid Chiberia temperatures. Our focus is often swept up in the rat race and we ignore what is truly important. Sometimes we take for granted the people who are always there for us without even realizing it. Are you doing this at work? Are you doing this with your employees and clients? Let’s examine this a couple of different ways.

Do you consider your employees disposable and merely numbers? Are you truly interested in their well being? Do you ensure they have a balanced work/life balance? How do your actions show this? In the words of Gary Vaynerchuk:Too many managers think that people are working for them; they don’t realize that they should be working for their employees. I always approach my management style from the perspective that I am working for my employees. They’re the boss of me. As a manager, your first job is to practice humility before anything else. Work for the people on your team. Once you make that mental shift, it’s fascinating how many things just flow from there.”

What about you clients and your customers? Do you see them merely as dollar signs? Are they only a paycheck or something more to you? This mindset comes across in your body language and all your communications with them, regardless of how you try to hide it. Is a client better off when they leave your office, end a meeting with you, or move on from your service? Does your best interest lie with them? Can they trust you? Would you truly recommend yourself to others?

The world opens up a lot more to us when we value ourselves, our employees, our team, our clients, and our loved ones. Like Gary Vee says “Once you make that mental shift, it’s fascinating how many things just flow from there.” Take time for yourself to recharge and focus on what matters most. If you are an owner, make this a priority in your business operations for all team members.  Happy Employees = Happy Business!

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Chapters

0:00 Start

1:17 Do you truly unplug from the world? Are you remembering to take time for yourself?

2:59 Are we taking our employees and clients for granted? Are they disposable to us? How do we see them? Do we know what motivates them? As an owner, do you have the mindset that you work for your employees?

5:59 Do you see your clients and customers as merely a paycheck and a number? Do we have their best interests in mind?

#FactsNotFeelings #MovingAutomotiveForward #ALittleRR #WorkLifeBalance #WorkLifeBalanceTipsForEmployers #Staycation  #DoITakeMyEmployeesForGranted #HappyEmployeesAreProductiveEmployees #GaryVaynerchuk #GaryVee #AreYourEmployeesDisposable #AmITakenForGranted #IWorkForMyEmployees #DoYouWorkForYourEmployees #YouWorkForYourEmployees #DoYouSeeYourCustomersADollarSigns #AreYourClientsOnlyAPaycheck #WouldYouRecommendYourself #FactsNotFeelingsFriday #ConnectedRetail #CustomerExperience #CustomerExperience #Consultant #Podcast #Automotive #CarConsultant #AutomotiveConsultant #CartTalk #CarDealership #WomenInAutomotive #WomenInBusiness #BrookeFurniss #BZConsultants #BZConsultantsGroup

Dec 22, 202211:17
Now Is Not The Time to Hold Back Ad Spend

Now Is Not The Time to Hold Back Ad Spend

In September, I had the opportunity to sit down with our Super Mega Panel of Sarah Ciociola, Hannah Lifson, April Simmons, and Laurie Halter and discuss advertising even when inventory is less than ideal. In light of the changing market, the topic of how now is not the time to hold back advertising dollars is more prominent than ever as we near the end of the year. December always proves to be the most crowded time of the year for advertising. If you are not staying top of mind and front and center with your consumer, your local competition is.

Connect with Sarah: https://qrco.de/bdHGel

Connect with Hannah:  https://qrco.de/bdHGqE

Connect with April: https://qrco.de/bdHGur

Connect with Laurie: https://qrco.de/bd4jiW

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CHAPTERS

0:00 Start

2:35 Whether From The Dealer’s Perspective Or The Agency’s Perspective, How Have Marketing Strategies Changed In 2022? Are You Proactive Or Reactive? Are You Keeping Your Branding On Point And Not Losing Sight Of The Goal? Are You Working With Your Business Partners Or Hanging Them Out to Dry? Is There An Emphasis On Education?

14:28 Want Some Facts And Data To Back Up These Thoughts? Check Out These Google Search Trends Year Over Year And How Customer Searches Have Skyrocketed In Automotive. Searches For "Car Repair And Maintenance" Have Grown 650% Year Over Year According To Google Trends. There Has Been A 40% To 60% Increase In Searches For "Dealers Near Me" Depending On The OEM

15:28 How Has Your Messaging Changed? Are You Front Of Mind For Generation Z And The Younger Generation? What Is Your “Why?”

18:18 Dealership Rates Are Diminishing - How Are You Conquering Your Local SEO? How Are You Incorporating Video?

23:27 Are Streamlining the Customer Experience? Have You Revised Your Digital Landscape to Meet Your Consumer’s Needs?

27:07 Google Analytics (Soon to Be GA4) Is Another Tool In Our Toolbelt - Not The End All Be All

33:10 Why Is It Important To Inspect Google Daily? The Google Algorithms Break, Robots And Artificial Intelligence Run Behind The Scenes, And If You Don't Keep Your Finger On The Pulse, Your Digital Landscape Could Bleed From The Carotid Arteries

37:21 From Every Guest Today, What Is One Actionable Piece Of Information That Can Be Implemented Back In The Dealership?

43:28 Lightning Round

#FactsNotFeelings #MovingAutomotiveForward #NowIsNotTheTimeToHoldBackAdSpend #ToIncreaseOrDecreaseAdvertising #ToIncreaseOrDecreaseAdvertisingSpend #ToIncreaseOrDecreaseAdBudget #ShouldIIncreaseOrDecreaseAdBudget #ShouldIIncreaseOrDecreaseAdvertising #NowIsNotTheTimeToHoldBackAdvertisingDollars #AutomotiveMarketing #DigitalDealer #SuperPanel #InvisibleInventory #ShouldIMarketWithoutInventory #HowToAdverstiseWithLimitedInventory #FactsNotFeelingsFriday #ConnectedRetail #CustomerExperience  #CustomerExperience #Consultant #Podcast #Automotive #CarConsultant #AutomotiveConsultant #CartTalk #CarDealership #WomenInAutomotive #WomenInBusiness #BZConsultants #BZConsultantsGroup

Dec 21, 202201:00:39
Are You Losing Your Chance at the Plate

Are You Losing Your Chance at the Plate

Recently, I've attended quite a few meetings about Merchandising. As a result, this made me wonder what else we are doing to light our money on fire with our spending. How much is a video worth if a picture is worth 1,000 words? What about a bad photo or video?

A few years back we were looking to build a home. For some reason, we decided to look at homes to buy for a very short period. During this time, I came across this home on Zillow that had horrible photos. I actually remember saying “oh man that is ugly.” Fast forward to the weekend, we were driving around the neighborhoods where we would like to potentially live. We drive by a home that we both really like, and it looks oddly familiar. I pull up Zillow thinking there is no way this could be the same home. Have you ever seen Nailed It!? Yeah it was like that the photographer/real estate agent on Zillow saw one YouTube tutorial on how to take photos and thought they could become Ansel Adams. A chance encounter with the house would have never led us to see this home, find out what it really looked like, and ultimately purchase it. As soon as I saw the botched photos, I wrote it off.

How many times do we do this in our industry? Are our vehicles being photographed in a way that is unappealing to our clients? Is our website set up in a way that leads to a loss of business at the first site? Is our own determinant keeping us from even getting a chance at the plate?

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Chapters

0:00 Start

2:10 Anyone hearing a lot about merchandising lately? Is this one of the new buzzwords to close out the year? Are photos really that important? Are we over or underselling our inventory?

3:10 What do house hunting, Zillow, NailedIt!, and merchandising vehicles have in common?

5:42 Are we losing our opportunity at the plate and without  evening knowing it? Are customers writing us off before we ever have a chance to speak with them?

8:39 Are you performing a digital merchandise audit to make sure your inventory is up-to-date?

#FactsNotFeelings #MovingAutomotiveForward #Merchandise #MerchandiseInventorySystem #AreYouMerchandisingCorrectly #ChanceAtThePlate #AreYouLosingYourChanceAtThePlate #Zillow #PictureIsWorthA1000Words #CarConsultant #Consultant #AutomotiveConsultant #CarTalk #CarDealership #Podcast #Automotive #WomenInAutomotive #WomenInBusiness #AutomotiveMarketing #BZConsultants #BrookeFurniss

Dec 16, 202211:26
Revisiting Steve Apicella and Connecting the Disconnected

Revisiting Steve Apicella and Connecting the Disconnected

There has been a lot of buzz lately around CDP, CLV, and for some reason adding more acronyms to our industry that already has more than NASA! Back in August I had the pleasure of sitting down with Steve Apicella, Chief Executive Officer of Strategic DX - Your Dealer Experience, and we covered many topics, including Customer Lifetime Value (CLV). Considering the current landscape, it seemed a good time to return to this episode!

How many of our businesses provide seamless customer experiences throughout the entire buying process? How many of us are truly connected to our customers throughout their entire digital lifecycle? Is one and done what we're after, or are we interested in repeat and referral traffic? As Steve put it, "Connect the Disconnected" applies to not just our industry, but to CLV, CDP, and however else you want to label it!

Think about your current business culture and process. Are you do the following

Connecting the Disconnected

Focusing on Customer Journey

Embracing the Customer

Inspire A Lifetime Customer

Championing Customer Loyalty

Always thinking “Great…what now?”

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#FactsNotFeelings #MovingAutomotiveForward #ConnectTheDisconnected  #CustomerLoyalty #CLV #CustomerLifetimeValue #CDP #FactsNotFeelingsFriday #SteveApicella #StrategicDX #YDE #YourDealerExperience #ConnectedRetail #CustomerJourney #InspireLifetimeCustomer #BeKind #CustomerExperience #Consultant #Podcast #Automotive #CarConsultant #AutomotiveConsultant #CartTalk #CarDealership #WomenInAutomotive #WomenInBusiness #AutomotiveMarketing #BZConsultants #BZConsultantsGroup

Dec 14, 202259:56
Are You Living In An Echo Chamber

Are You Living In An Echo Chamber

What an awesome show we had with Bob Lanham on Friday! What were your top takeaways from MRC? In our discussion, we talked about how it's okay to have differing opinions and how this can help us all grow. If we continue to stay in our echo chambers, we can’t grow to full potential. It should go without saying that how we go about offering and discussing our thoughts must be in a professional manner.

A few months back, you all witnessed my shoulder go out live on the air. That was a fun episode! What you may not have known is that I have now been dealing with a shoulder issue a year now. For those of you who don’t know, my life before auto was in the medical field, so I had been doing everything in my repertoire and so have my doctors. We had relegated it to “well guess that is gonna hurt for the rest of my life!” Chris is in a networking group with a gentleman by the name of Dr. Joe Ethen at Elite Wellness. Dr. Ethen has this new technology called StemWave that is supposed to be amazing and fix about everything. There are a total of 3 machines in the state of Illinois. The Chicago Cubs have 2, and he has the other one. I was already skeptical! I started researching the technology and saw it was actually legit. I decide what the hell; what’s the worst that can happen? It doesn’t work? After about a month of treatments, I am not saying I am 100% better, but there is definitely improvement.

What does this have to do with automotive? If I would have continued to be stuck in my ways and said, “Nope, I know best and this won’t work! I have been doing all these other things for years and they didn’t work, so it won’t!” What if I continued to listen to others that knew nothing about this technology and simply had them reinforce my idea vs doing the research and asking others that truly knew that the technology worked? What if Dr. Ethen never decided to be the first? Going back to Bob and I’s conversation on Friday, are we constantly striving to learn, grow, and not surround ourselves with yes sir/ma'am?

Connect with Bob Lanham: https://linqapp.com/bobhlanham?r=link
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Chapters

0:00 Start

1:53 What was the main takeaway from our conversation and from the Modern Retail Conference as a whole?

2:17 Are we living in an echo chamber? Do we push back in a professional manner when we don’t agree or does our silence speak in agreement when on the inside we feel differently? Do we encourage our team to stand up for what they believe? We are not always going to see eye to eye, and that is ok. The question becomes are we then having healthy conversations that grow our industry?

3:32 What some may not know is that my life before auto was in the medical field. If you caught the  “Howdy Partner”episode live or on YouTube back on October 7, you saw my shoulder go out on air. About a month ago, I was introduced to Dr. Joe Ethen and StemWave. What does this have to do with automotive and living in an echo chamber?

7:55 Do you surround yourself with people that only tell you what you want to hear, or do you surround yourself with individuals who are honest with you, that challenge you to be better, and that have your best interests at heart?

#FactsNotFeelings #MovingAutomotiveForward #EchoChamber #PushBack #ChallengeStatusQuo #ItsOkToDisagree #AgreeToDisagree #GoodConflict #StemWave #BobLanham #CarNow #MRC #ModernRetailConference #TopTakeAways #EliteWellness #JoeEthen #Podcast #Automotive #WomenInAutomotive #CarConsultant #CarTalk #CarDealership

Dec 08, 202213:16
Top 10 Takeaways From MRC

Top 10 Takeaways From MRC

We have the top takeaways from the Modern Retail Conference for anyone who was at the gorgeous Eau Palm Beach Resort and Spa in person and attended the three days of jam-packed content of workshops and keynotes, watched it virtually and furiously took notes, or had a little FMO because they could not attend. Let's face it, Thanksgiving has come and gone, and any notes you took are lost!

In order to do this recap episode justice, I need the one and only Bob Lanham by my side to assist me and shine some light on the top MRC takeaways. Bob joined CarNow in September of 2022 as Senior Vice President of Retail Development. While most of us know Bob from Meta (formerly Facebook) and called him everytime we had a Facebook issue, he has a rich digital/tech history previously being the Head of Automotive Retail atMeta where he was responsible for driving advertising and partnership demand for Meta’s apps globally. He started his automotive career at Toyota of Sarasota selling cars as a commission only sales representative before becoming the Internet Sales Manager and F&I Manager.

Alright, let’s do this. In no particular order, let’s jump into the top 10!

  1. Name Change
  2. Expanded Educational Tracks on Numerous Different Topics
  3. Big Time Focus on the Ever Changing GA4 and the ASC 1.0 (Automotive Standards Council)
  4. Using data to drive decisions while also understanding certain branding campaigns truly can’t be measured - Stop Trying. Are we using all this data we have to track the customer lifetime value?
  5. Darren Doane - Mic Drop Moment for Creators
  6. GLBA and XML/ADF - Still having the same discussion since January 2022. Also the “6-Month Extension'' doesn't apply to having your Jan 10th requirements in place (must conduct a security risk assessment and base you ISP on that this)
  7. Kirk Preiser, Director of Retail Buying Experience, Audi
  8. Changing Dealership Culture regarding Digital Retailing. How Toyota SmartPath Is Changing The Toyota Retail Experience With The Help of Its Dealers. Aligning Process with Technology: A Crucial Step in Building a Modern Sales Blueprint (SET & Proactive Dealer Solutions)
  9. How We Embraced Conversational Commerce: Walt Massey Case Study
  10. Removing Website Forms and Embracing Real-Time Retailing – Dealer Case Studies

Connect with Bob Lanham: https://linqapp.com/bobhlanham?r=link
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Chapters

0:00 Start

1:32 Before jumping into our top takeaways from MRC, let’s start with getting to know the incredible Bob Lanham and how he got into this crazy industry.

5:30 There's a reason why I specifically waited to do this recap a couple weeks after the Modern Retail Conference event. Whether you're watching virtually or attending the event live in person, we take all these notes in the hopes to implement everything we learn. A few weeks go by, it’s a holiday, and then the notebook you jotted all those life changing notes is nowhere to be seen. The hope is that this episode jogs a few “a-ha moments” for you all and you can return to crushing it and maybe even add a few more tricks to your trade!

9:03 Now while these are our takeaways, what are your top takeaways from MRC? What did we miss?

51:37 Lightning Round

#FactsNotFeelings #MovingAutomotiveForward  #BobLanham #CarNow #MRC #ModernRetailConference #TopTakeAways #TopTen #Top10 #WhatDidWeLearn #ConversationalCommerce #DealershipCulture #ToyotaSmartPath #DigitalLifecycle #CLV #RetailExperience #DigitalRetail

Dec 08, 202201:01:28
Are We Playing Every Down

Are We Playing Every Down

60 minutes, four quarters, 90 minutes, whatever the game, you have to play to the very last second. You have to play to the very last whistle and until the clock hits double zeros. How many last second shots have we seen, last second field goals, walk  off home runs? Now let’s take this the other direction. Yesterday, instead of getting the ball back and giving the freight train Derrick Henry, Ryan Tannehill, and the Tennessee Titans a chance to drive down and win the game, Kevin Strong decided to lose focus and run over the Cincinnati's snapper, which is something that is drilled into every player to never ever do. This resulted in a roughing penalty and a first down for the Bengals, leading to a Win for Joe Burrow as he could run out the clock.

This got me thinking, are we playing every down in our lives? Do we play until the clock hits double zeros? Instead, are we committing penalties that allow our competitors to win? Do we lose focus, whether intentionally or unintentionally, to the point that it costs us and our company? When needed, do we take a timeout for a break? Is there seamless, streamlined, and open communication inside your organization so everyone knows the plan, where to improve, and where to find help?

Did you play all sixty minutes on your last day of work ? Did you give 100% on all downs? Instead did you lose focus and take off a play? We all are human and will make mistakes. The goal is to strive each day to be better than the previous. Others are directly impacted when we fail to carry our share.

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Chapters

0:00 Start

0:40 Trying to get back into things after a long Thanksgiving Weekend packed with family, friends, Illinois High School State Football Championship, and the funness of a new website launch! Once all issues are resolved, I promise the merch store will launch!

3:25 Shoe/Jordan Wall #2 is finally up and compliments the OG Wall very well!

4:54 With my beloved Titans running over line and handing the game over to Bengals, it got me thinking, how often do we lose focus in our lives and in the workplace? In the words of Deadpool, are we giving maximum effort? Do we opt to take a 28-3 lead and take the rest of the game off, or do we instead continue to play every play and come back to win? When necessary, are taking those timeouts to regroup and refocus?  Do you have seamless, streamlined, and open communication within your organization so everyone knows what to do, where to improve, and where to get help? As humans, we are bound to make mistakes. The goal is to improve each day. Failure to carry our share directly impacts others.

#FactsNotFeelings #MovingAutomotiveForward #AreWePlayingEveryDown #AreWePlayingUntilClockHitsDoubleZeros #PlayEveryDown #PlayAllFourQuarters #PlayAll90Minutes #PlayUntilTheWhistle #Give100 #AreLosingFocus #TennesseeTitans #Podcast #Automotive #CarConsultant #DigitalMarketing #AutomotiveMarketing  #AutomotiveConsultant #MRC #Chiberia #Facebook  #CarTalk #CarDealership #WomenInAutomotive #WomenInBusiness #AutomotiveMarketing #BZConsultants #BrookeFurniss

Dec 01, 202211:27
Back In The Swing of Things

Back In The Swing of Things

After a glorious week in sunny gorgeous Palm Beach, Florida, we are back in Chiberia and 2 degree weather. There was no easing into it. We went from being on a high being surrounded and being taught by the best and brightest minds to being slapped in the face with the cold harsh reality of…cold…pure harsh windchill Chicago Cold!

We will have a full recap of the show in another episode. It never ceases to amaze me how anyone pulls off a successful conference. Whether it is MRC, Fixed Ops Round Table, Used Car Week, or anything in between, it takes so much work. It takes blood, sweat, and tears to make each year’s event a triumphant success. I applaud all of you! A unifying Automotive Standards Council (ASC) of 80+ companies joined forces at this year's MRC to standardize GA4 for our industry, setting the event apart from previous years. We must remember to hold true to this agreement and champion the better good. The honor of being on this council and speaking on this topic is not something I take lightly. GA4 is a finicky toddler that throws tantrums. Despite our love for this child, we understand it is still a child and has a lot to learn. Like a child, GA4 and Data Studio (I simply cannot call it Looker) refuse to compile some days. Let us all remember we are in this together and help each other!

Confession time. Anyone that has looked at my site over the last year has “site shamed” me. You know what, YOU HAVE EVERY RIGHT! It looks like shit! As a consultant, how could you have a site like that?! Long story short, exactly what I preach: vendors and partners and over promised and under delivered GOOD NEW!! New site launching this week!! 

Speaking of acting like a child, anyone else having Facebook Business Manager hacking issues? Please ensure every Admin has MFA/2 Factor Authentication. If you have the fun filled pleasure of having your Business Manager hacked, change your Facebook password immediately.  Please don’t have your password be “password” or the same one you use for every other account. If your Business Account is gone, the hacker has full control, which means they have all information, including your credit card information. The personal account of the Administrator responsible is also compromised. Facebook Support is not the swiftest, so reach out immediately to them as it will take a few days to resolve the issue. Pauses your ads immediately!

Have a wonderful Thanksgiving! We will see everyone back next Monday!

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Chapters

0:00 Start

3:10 When returning from Palm Beach, Florida Chicago can't be 2 Degrees! At the same time of MRC, the Fixed Ops Round Table and Used Car Week were going. Please remember how much work goes into pulling off a successful conference.

5:58 It was notable this year's MRC was not only renamed but had a unifying Automotive Standards Council (ASC), where 80+ companies agreed to standardize GA4 for our industry. We must remember to stay true to this agreement while championing the greater good. GA4 is nowhere finalized and thus is a work in progress.  

9:14 BZ Consultants Group is graduating to the big kids table of websites this week! It will be a one-stop site to learn about BZ Consultants, catch up on Facts Not Feelings Episodes, and with a Merch store coming soon!  

11:13 Speaking of acting like a child, anyone fallen victim to the growing problem of having your Facebook Business Manager hacked? Do you know what to do when/if your Facebook Business Manager is hacked?


Nov 24, 202218:07
The World Is Not Going To End

The World Is Not Going To End

Tuesday morning at 9:58 AM, is this the 100th or 300th time you've checked your eBlast with your heart pounding and hands sweating before you hit Send? Every single time a marketer sends an eBlast, a little panic attacks ensue! At least 50 times we read the content and still need a Xanax to survive! I have been there. I’m gonna let you in on a little secret, if that eBlast doesn’t go out right at 10:00, the world is not going to end. WHAT?! Blasphemy, Brooke!

You all know I have a bit of love…or addiction to shoes and Jordans. Nov 19 marks the release of the highly anticipated Air Jordan 1 High “Lost and Found.” Here's how Sneakerheads can purchase shoes (or slam their heads against the wall and cry themselves to sleep). There is the Nike App and the SNKRS APP. One of these is not like the other. The Nike App usually ends with a very happy customer. The SNKRS App is a completely different story. EVERYONE takes a L. It is near impossible to ever hit on SNKRS. How has a business built a product that almost guarantees dissatisfaction and how has a consumer continues to put up with this? Why are we a glutton for punishment? While we are stressing about the eBlast going out right at 10:00 AM and having everything exactly right, yet all of us SNKRS App users keep going back to Nike after being burned time and time and again and; saying “Yes, Sir! May I have another!”

Now Nike knows their process is flawed. The Nike Executive's kids are hitting on 98% of all kicks, while the rest are getting Ls. Let’s circle back to these highly coveted Air Jordan 1 High Lost and Found. Nike announced that they will grant “exclusive access” to people that have entered and lost at least 20 Air Jordan High releases. Now before I unpack that statement, what does “exclusive access” mean? Does that mean you are finally going to hit on them? NO! It in no way means the shoe or your size is guaranteed! Last year they also implemented this “exclusive access” and it was based on 50 variables.

Nike built an “exclusive access” program for their shoes because they know that most people don't really hit on them while we're throwing down Tums and Pepto stressing about the eBlast. I love what I do and all things digital marketing. Please remember that it is not brain surgery and we are not saving the world. If the email goes out at 10:15 or not even on a Tuesday, it is going to be ok.

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Chapters 

0:00 Start

3:13 As marketers we stress so much about that that eBlast going at right at 10:00 on Tuesday. We put our health through it. Despite checking, proofreading, & verifying the content a million times, we still have a panic attack before sending it. Why do we continue to do this to ourselves? The world is not going to end if the email doesn’t go out at 10:00. Maybe we should take a page from Nike’s book. Consumers know we will not win because their system is so flawed. Due to this constant loss of consumer rights, they have created an "exclusive access" program. We don't want to set the bar so low that our clients are praying for a miracle. Our work is important, but we aren't saving the world with it.

#FactsNotFeelings #MovingAutomotiveForward #AirJordan1LostAndFound #LostAndFound #Nike #SNKRS #AirJordan1 #TakingAnL #ExclusiveAccessSNKRS #JordanBrand #DigitalMarketingNotBrainSurgery #eBlastDoesntHaveToGoOutAt10 #BestTimesToSendEmails2022 #DontStressTheLittleThings #Podcast #Automotive #WomenInAutomotive #DigitalMarketing #BrookeFurniss

Nov 10, 202214:29
Baby It’s Yours

Baby It’s Yours

There are few things you need to know about me. I’m a Sneakerhead. I have a very eclectic range of music, & believe R&B, true R&B, may be the best genre ever. Next to Js, my only other addiction is Diet Dr. Pepper. The other thing you must understand about me is I'm loyal to a fault. I'll protect my friends & loved ones at all costs. This same loyalty extends to my clients. You all know at this point, I tell it like it is. I can be politically correct when needed. Today is not one of those days. Buckle in folks.

How much do you truly own as a business? Perhaps the better question is: do you know how much you should own? Would you be able to ask the right questions in order to obtain this mystical answer? In a world where GA4 & GLBA are creeping closer to whatever date Google chooses to make & re-make, owning your data becomes a necessity. As I sit in meetings, I'm constantly amazed at how many times dealers ask for their OWN data & X company refuses to provide it. Why? The data belongs to them, not to advertising, CRM, websites, or insert X's data. Stop the madness! Numerous times, the dealer doesn't know what to ask, resulting in a hostage situation. Liam Neeson shouldn't need to intervene to find all the ransomed data. When it comes to your data, remember the words of J Holiday, Mya, & about every R&B singer “Baby, It’s Yours!”

As a business partner, you demonstrate full transparency & integrate everything. This allows the dealer to see what is truly happening. When a vendor chooses to not follow this protocol, there's a lack of transparency & trust is lost. Dealers shouldn't rely on a report that is 100% one-sided & without any way to verify any of the data presented to them. Why do we have to keep having this conversation?

An overview of some tools that are constantly under the thumb of certain companies when the DEALER should be the owner:

Google Analytics/GA4 Account
Search Console
Access to all views
Ad Words, Search Console & Connected
Google Business Profile
All GBP 360 Tours
GBP Chat
Facebook & Business Managers
Social Accounts
Reputation Management Tools
CRM & CRM Reporting
As long as the information is securely administered to the appropriate party, it’s dealer’s decision on where information is delivered NOT the CRM Company
Website
Remember you own certain assets even if you part ways. Think about this: blogs, photos, videos, everything that was created.
Chat
All Third Party Providers

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Chapters
0:00 Start
1:08 Who's heading to MRC? What about The Fixed Ops Round Table?
4:03 I'm loyal to a fault. I protect my client’s brand.
5:26 How many business owners own their own data as opposed to having a Vendor own it & granting them access to it? What percentage of businesses are only given "Read & Analyze" access to their OWN data, causing them to be at the mercy of the Vendor to view reports? First Party Data is YOUR Data as a business, not a Vendor’s. You need this information more than ever as GLBA & GA4 approach.
8:05 Dealers shouldn't rely on a report that doesn't allow for any verification of the information provided. Why trust an organization doesn't allow them to own & integrate their own data?
11:26 What data should you own? Let’s review some common tools & data that every Dealer sho

Nov 08, 202218:36
Don't Forget to Celebrate the Fun Size Wins

Don't Forget to Celebrate the Fun Size Wins

It is Halloween and in true Halloween fashion the power went out right before coming on live! (insert scary do-do-do-do music)! While we are not possessed over here, we do want to stay with the festive Halloween theme! I was never a big fan of Halloween growing up. I know you are probably thinking to yourself, “Wwwhhhaatt?! Free Candy = Good! Dress up as your favorite superhero every year, awesome!” It simply baffled me why some people would intentionally scare other people or put little children in fear. For me, I choose treats over tricks!

Don't forget to have fun this Halloween. Remember to have fun with your team. Celebrate the small victories. Everybody loves hitting the homes with full size and King Size candy bars. Were you ever disappointed when you hit a home that had the Fun Size Twix, Snickers, Skittles, or any of the name brand candy? As long as there wasn’t a toothbrush or an apple, you were happy because it was CANDY! Celebrate all the wins, whether they are Fun SIze or King Size!

Let BZ Consultants Inspect What Should Be Expected🕵️ https://qrco.de/bcqqFo

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Chapters

0:00 Start

0:40 Happy Halloween! A little extra Halloween Surprise for you all. For those listening in Podcast Land and wondering why the audio is a little… off today, you are going to have to hop over to YouTube to see this one of a kind costume I have hand picked just for you!

2:50 Remember back in September when I had the massive allergic reaction to the metal headband from all the Ted Ings Roaring Twenties Fixed Ops Round Table Panels? Well, I was dubbed the “unicorn” in our household hence the inspiration for my Halloween costume!

4:38 I have never been big on Halloween. Don’t get me wrong, I was always about the free candy. As the favorite aunt, yes the favorite, of 14 nieces and nephews, I absolutely love seeing all the little kiddos in their adorable costumes. I simply have never understood intentionally scaring people and striking fear in children. Wearing a mask and pretending to be something I am not seems counterintuitive.

5:53 In business, are we remembering to celebrate the Fun Size wins along with the King Size bonus achievements? As a kid, the King Size candy bars were an added bonus. The Fun Size candy made up most of our candy stash. Without the hard work of the Twix, Snickers, Reese’s, Skittles, M&M’s, Starburst and all other Fun Size candy, we would not have much of a  Halloween candy haul! Are we doing this in business? Let's not forget to celebrate all the Fun Size victories that built our massive success. Are we too focused on the one off King Size Candy Bars wins?

#FactsNotFeelings #MovingAutomotiveForward #HalloweenEdition #DontForgetToHaveFun #HalloweenEditionDontForgetToHaveFun #Halloween #TrickOrTreat #WeChooseTreatsOnHalloween #ChooseTreatsOverTricks #FunSize #HalloweenCandy #CelebrateTheWins #HaveFun #AndreaAmico #Privacy4Cars #Consultant #Podcast #Automotive #CarConsultant #AutomotiveConsultant #CarTalk #CarDealership #WomenInAutomotive #WomenInBusiness #AutomotiveMarketing #BZConsultants #BrookeFurniss

Nov 02, 202209:51
Revisiting Andrea Amico: Cars Are The Third Screen

Revisiting Andrea Amico: Cars Are The Third Screen

Consider the last time you rented a car or returned a car to the dealership. What happened to the information on your phone in the car? Did you delete it? In addition to you, how many other passengers left their phone information on the car while you were in it? Are you truly aware of what your car knows about you and what others have access to if you don't delete your data? Over four out of five cars sold last year contained personal data and information.

Founder of Privacy4Cars, Andrea Amico, joins me to discuss the ever-growing security issues with phones, the privacy of personal data, the automotive industry, and how he is proving that not all heroes wear capes!

Connect with Andrea Amico https://qrco.de/bcvBFZ

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Youtube ▶️ https://bit.ly/3UdflwR

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Chapters

0:00 Start

2:37 Did you know there was a company that protects you against all the data your car collects on you? Andrea Amico and his company Privacy4Cars is the first of its kind. Why is this so important to you? Why should you care that your car is a constant Big Brother? Cars are the third screen. Would you hand your unlocked phone to anyone, let alone a stranger? No. Cars are no different.

4:41 Andrea Amico on Privacy4Cars' history and his passion for debunking myths and our mutual love of facts not feelings!

5:56 Let’s start busting some of these myths! Do you truly know what happens when you plug your phone into your car? Do you know data and personal information is transferred to the car? Are you aware of your legal rights? This data can easily be accessed by law enforcement without a warrant, criminals, and others. While your phone may be encrypted, your car is not! Is data transferred if you only use bluetooth?

10:17  Does your dealership currently have a procedure to remove all customer information when a car is traded into the dealership? In 2021, more than 4 out 5 cars were resold with customer’s information still on them. Even when businesses claim they are removing the data,  30-70% are still leaving personal customer data in the vehicle’s system.

12:57 Do you feel your life is boring, and it doesn’t matter if Big Brother is listening in on you? Your car is literally building a profile on you.

17:45 Where does the ownership and responsibility lie to remove personal data from the vehicle? How many privacy policies do you need to read for your car? Did you know that on average, it takes a college degree to understand these policies, which is not the average reading level in the United States? Think Facebook and Google’s Policies are too long? On average, your car’s policies are longer!

20:53 If something is free, you are the product. As a consumer you are PAID for the vehicle, you should NOT be the product.

24:44 How does the Privacy4Cars App work and help streamline the process?

26:15 Where you can find and follow Andrea Amico and Privacy4Cars

30:53 Lightning Round

#FactsNotFeelings #MovingAutomotiveForward #YourCarsIsTheThirdScreen #PrivacyMatters #AssertYourRights #AndreaAmico #Privacy4Cars #DeleteYourData #DeleteDataFromYourPhonePermanently #HowToDeleteDataFromPhone #HowToDeleteDataFromYourPhoneBeforeSellingACar #HowToDeleteDeviceFromYourRentalCar #HowToClearInformationFromYourCar #HowDoIDeleteBluetoothDevicesFromMyCar #HowToRemovePersonalDataFromACar #GLBA #Consultant #Podcast #Automotive #CarConsultant #AutomotiveConsultant #CarTalk #CarDealership #WomenInAutomotive #WomenInBusiness #BrookeFurniss


Oct 30, 202235:46
Are You the New York Yankees of 2022?

Are You the New York Yankees of 2022?

It is Monday and yours truly saw something she thought she would never see. Game 4 tickets for ALCS were slashed from $211 to $20. The New York Yankees are notorious for having some of the highest if not the highest ticket in baseball, yet all Yankee fans knew the fate. The question is why, and how the hell does this relate to automotive?!

Let’s rewind to Friday and our conversation with Steve Roessler. We ALL are sitting on goldmine, not just the &$@#*^% Yankees. What are we doing with it? Are we utilizing it properly? Are maximizing each opportunity to its full potential? Are we striving each day to be better and not rest on our laurels? OR instead are we asleep at the wheel? Are we drunk on profit? Are we letting a system dictate to us what we must  do? Are resorting to bad habits? Are we so far ahead of everyone that we get lazy and take our eyes off the end goal? Are we treating each guest like it's their very first time with us and they are a VIP? If we are not constantly sharpening our skills, we will turn into my beloved New York Yankees and instead of being on track for the best record in MLB…we will be swept, slash tickets for peanuts, lose all sense our our identity, and be showing videos of your arch nemesis for motivation.

Connect with Steve Roessler:  https://qrco.de/bdOE7c

YouTube ▶️ https://bit.ly/3U4yXmE

Let BZ Consultants Inspect What Should Be Expected🕵 https://qrco.de/bcqqFo

Watch The Auto Hub Show:: https://bit.ly/3VWFX6Y

Follow, subscribe, rate, and never miss a Facts Not Feelings Show!

Chapters

0:00 Start

0:43 Yours truly is hurting a bit this morning. I am still trying to process what happened not only over the weekend but the last half of the baseball season with my beloved New York Yankees. They went from being on track to have the best record in MLB, having the Home Run King, Aaron Judge on their team, consistently having one of the highest priced teams and highest ticket prices, TO slashing Game 4 ALCS Tickets to $20 and being swept by the Houston Astros.

3:00 How does it correlate to our industry? Are we doing the same thing and falling into the same trap as the 2022 Yankees? Is it our goal to maximize every opportunity, to improve, and to be at the top of our game? Are we drunk on profit? Are we going to blame the freaking wind and show videos of the arch nemesis for motivation?! Are you the New York Yankees of the 90s or 2022?

#FactsNotFeelings #MovingAutomotiveForward #NewYorkYankees #Yankees #ALCS #Yankees2022 #NYY #AreYouTheNewYorkYankeesof2022 #NewYorkYankeesReactions #DrunkOnProfit #YankeesOf2022 #90sYankees #NewYorkYankeesReactions #DrunkOnProfit #BlameTheWind #BlameItOnTheWind #AutoHubShow #CRM #SteveRoessler #DriveCentric #CustomerRelationshipManagement #ReachFurther #ReachYourCustomersBetter #ExpandYour #MarketReach #GoFurther #BuildBetterRelationships #TheOpportunityIsRightThere #OpportunitiesAbound #HelpCustomersMore #YouAreSittingOnAGoldmine #Consultant #Podcast #Automotive #CarConsultant #AutomotiveConsultant #CarTalk #CarDealership #WomenInAutomotive #WomenInBusiness #AutomotiveMarketing

Oct 29, 202213:04
Steve Roessler: You Are Sitting on a Goldmine

Steve Roessler: You Are Sitting on a Goldmine

CRM…and we lost the audience. Seriously, Brooke? You are REALLY going to talk about Customer Relationship Management tools?! Well not exactly. More like, engagement. How to do more with less. Why we should change our mindset & start viewing CRMs as an engagement tool rather than data management tool. Could you imagine simplifying the process and having the time to actually datamind your database? Wouldn’t you love to know when and how to communicate with your customers and how that drives ROI? Call me crazy, but that would be pretty epic!

Steve Roessler, Chief Evangelist Officer of DriveCentric, & I discuss using your CRM to maximize marketing & customer engagement. With hundreds of thousands of customers, why should you pay for acquisition tools? You are sitting on a goldmine! Our discussion will include how to effectively utilize your existing database and best practices for maximizing ROI. Whether just starting or a veteran with using video, this topic has been the subject of Steve's keynotes countless times!

Connect with Steve Roessler:  https://qrco.de/bdOE7c

Let BZ Consultants Inspect What Should Be Expected: https://qrco.de/bcqqFo

Youtube ▶️ https://bit.ly/3zeOw3i

Follow, subscribe, rate, & never miss a Facts Not Feelings Show!

Chapters

0:00 Start

1:12 Many have tried to match Steve Roessler’s, Chief Evangelist Officer of DriveCentric, energy but all failed. Let's do this!

4:31 Before jumping into the main topic at hand, let’s hit the hard journalism: What's Steve Roessler’s beer of choice?

7:39 Why should your CRM be viewed as an engagement tool rather than a data management tool? How can we better engage with our consumers? How are you conversing with your customers: like a robot or like they are your friends? Are you earning the rightt to speak with the customer on the phone through texting? Are you using video to bridge the digital showroom gap?

10:53 Not sure why, when, or how to send the video. There's the classic Walk Around and BDC Intro video, which are a great start. Why not take a step further? Have some fun, let your personality shine through the video, & think outside the box with some of Steve’s fun ideas! What’s your favorite?

13:05 Don’t forget about service! Including video into your process not only adds an extra layer of personalization but also transparency which equates to an average of $100 more per RO when video is used.

15:26 Remember the tool is only as good as the human using it! Do not forget to use common sense! Are your processes set up correctly? Do not rely solely on a machine to tell you what to do.

20:22 Are you celebrating video at your store to build culture?

25:14 We all want more time in our lives! Video saves you time. By the time it took you to write that email, you could have sent multiple videos! Consumers are impatient, this has been massively accelerated since 2020. If we do not answer our customer's question with an actual human conversation within 10 minutes, their patience with us is gone.

33:56 How you engage with your customers and answer with intention and urgency provides reassurance to the customer that you are there for them, leading to a psychological win & brand that is lasting. Is your customer experience developing a customer reaction?

39:52 Lightning Round Where Lightning May Have Struck the Studio & Fried the Communication

#FactsNotFeelings #MovingAutomotiveForward #LiveWithDriveGuy #CRM #SteveRoessler #DriveCentric 

Oct 26, 202254:03
Red Shiny Objects vs Long Term

Red Shiny Objects vs Long Term

Are we all settled in *cough* detoxed from a week in Vegas? I slept all day Sunday! For all the calls & texts I missed yesterday, I was out cold in our Theater Room as Red Zone lulled me to sleep!

Whether it's Conference or 20 Group (insert groan here), I always find it key to address the Red Shiny Object Syndrome. There were a lot of new cool gadgets that maybe you saw. Some may actually do all that proposed “stuff.” There are some incredible companies that do incredible work. Research ahead of time and prepare a game plan to avoid falling victim to false advertising when a company promises you the moon, the sun, & the stars. Is anything actually broken? Do you consider how this tool, this service, and company will integrate with your existing technology, people, & processes? Prepare yourself with questions to ask to ensure both parties benefit from this? If not, it may not be the best time to make a switch. You can still find it in a couple weeks even if it is the best thing since sliced bread.

Today marks 14 years since my Corneal Transplant, a testament to patience, optimal results, & seeing the long game. I was told a Corneal Transplant was a worse case scenario and “we would never get there.” I went from 20/20 vision to almost blind in about five years. A lot of things had to fall into place for me to land with the best of the best doctors back in 2008. When I did, I went in very arrogantly as I believed I was fine and to prove another doctor wrong. Spoiler alert, I had surgery a couple weeks later.

Why tell this story? This surgery was successful because of the efforts of an entire team. It takes me every single day working towards a bigger goal. My whole world was turned upside down back in 2008. Every six months I fly back to Utah. Every person on our team knows the goal. We strive for it everyday. My vision is at risk if we take our eyes off the ball for a moment.

The sentiment holds true even though our relationships with our automotive business partners are not life threatening. Are we there for each other? Strive for a common goal every day? Are we aware that even a small deviation can have devastating effects? Are we chasing the red shiny objects until the shine wears off and then discarding them? Choose a partner that will be with you through thick and thin…like corneal thinning thin!

Let BZ Consultants Inspect What Should Be Expected: https://qrco.de/bcqqFo

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Chapters

0:00 Start

0:54 Detoxing and recovering from Digital Dealer, Vegas, and sleeping all day Sunday

1:54 Do you have Red Shiny Object Syndrome? When at conference, 20 Group, or on a demo, are you chasing the shiny mirage of the newest gadget? Do you analyze your current problem to determine if there are people, process, products, or technology issues, and how this new “thing” can be most efficient and effective in solving them?

3:57 As a dealership it is incumbent on you to come ready to ask questions. It is your job to do your research prior. If you decide to partner with a company, you need to interview them first to ensure they are the best match for your team, your process, and your technology.

5:32 Today 10/17/22, marks my 14 year anniversary of my Corneal Transplant. My team of doctors and I formed a lifetime partnership 14 years ago. It takes us everyday striving towards one common goal & constant communication to ensure I have vision and don’t have any type of rejection.

10:59 We may not lose our eyesight in automotive. However, if we are not vetting out business partners, striving towards one goal, and communicating, we have become blind.

#FactsNotFeelings #MovingAutomotiveForward #RedShinyObject


Oct 20, 202217:46
Best Part of Digital Dealer

Best Part of Digital Dealer

Anyone else collapse into their bed last night and by the time their head hit their pillow were out like light? Pick me, pick me! Three to four days of jammed pack of content, connecting, and catching up with old friends and new ones that will go down as old ones with the passing years. I stand in awe of the talent, the brain power, and the overall incredible-ness of the humans in this industry that continually strive to move it forward, to better it, to ask “how may I help?” Yes we were at a digital conference. To me, who excels in the digital arena, that was not the highlight or the coolest gadget in Vegas. It was and will always be the people. Without them, without you, without all these relationships. We have nothing. Let us all continue to move this industry forward hand in hand and reach down with a helping hand when a colleague is in need.

Let BZ Consultants Inspect What Should Be Expected: https://qrco.de/bcqqFo

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Chapters

0:00 Start

0:40 Recovering from Las Vegas and Digital Dealer 2022

3:01 The Best Part of Digital Dealer Was….The People. Not even a question. There is incredible technology; however, we are nothing without the amazing humans in our industry. Without these relationships, the coolest gadgets are meaningless. None of the awe inspiring tech works without these extraordinary people.

8:15 Launching Leaders: This is Not A One Time Thing That Ended In Las Vegas at Digital Dealer! This is a movement that will grow with each passing day. Whatever you need, please reach out to one of us!

10:37 Don’t forget to go back and review your notes from conferences. Too often all those super impactful notes we took get lost in a notebook or a Google Doc and are never implemented and never see the light of day. Establish a cadence to go back and apply what you have learned.

#FactsNotFeelings #MovingAutomotiveForward #DigitalDealer #TakeawayFromDigitalDealer #HumanConnection #BestThingsAtDigitalDealer #WithoutRelationshipsWeHaveNothing #TechnologyAndRelationships #Connections #Consultant #Podcast #Automotive #CarConsultant #AutomotiveConsultant #CarTalk #CarDealership #WomenInAutomotive #LaunchingLeaders #WomenInBusiness #AutomotiveMarketing

Oct 18, 202212:35
Viva Las Vegas

Viva Las Vegas

It’s Monday and we are on our way to Viva Las Vegas Baby for Digital Dealer! Can’t wait to see you all there. Before we hop on a plane, let’s chat about Friday and our chat with Better Vantage Point’s Tom Kline. What did you learn? What insights did you gain? What was your take away?

This week I am so excited to meet and see so many of you in person. Launching Leaders first annual kick off is this year and so stoked to see so many incredible females crush this industry!

Follow Tom: https://qrco.de/bdN0mC

Youtube: https://bit.ly/3rGunPp

Apple: https://apple.co/3yslvAs

Spotify: https://spoti.fi/3SWMkW0

Let BZ Consultants Inspect What Should Be Expected: https://qrco.de/bcqqFo

More on Gramm-Leach-Bliley Act (GLBA): https://bit.ly/3C8qk30

How To Comply with the Privacy of Consumer Financial Information Rule of the Gramm-Leach-Bliley Act: https://bit.ly/3M269bw

FTC's Privacy Rule and Auto Dealers: https://bit.ly/3dXETyB

Follow, subscribe, rate, and never miss a show!

Chapters

0:00 Start

0:52 Viva Las Vegas: So excited to finally attend Digital Dealer and be in person at a conference live in person and see you all!

3:25 Tom Kline: Wow, Wow, Wow! What an incredible conversation we had on Friday with him. What  was your biggest take away from GLBA chat? For me there were so many! I loved Tom’s point about that without inspecting what you expect, you do not have a compliance program. You must audit everything.

#FactsNotFeelings #MovingAutomotiveForward #GLBA #GrammLeachBlileyAct #GLBASafeguardsRule #Compliance #FTC #TomKline #BetterVatangePoint #ADF #XML #DigitalDealer #Consultant #Podcast #Automotive #CarConsultant #AutomotiveConsultant #CarTalk #CarDealership #WomenInAutomotive #LaunchingLeaders #WomenInBusiness #AutomotiveMarketing

Oct 13, 202209:27
Tom Kline: Ripping off the GLBA Bandaid

Tom Kline: Ripping off the GLBA Bandaid

Tom Kline from Better Vantage Point & I've been speaking about GLBA for bit. Last week I dove into the Facts Not Feelings archives where Chris Tragesz, a cyber security forensics specialist, sat down with me at the first of the year in “What’s the Biggest Risk?” Following up from “We're Gonna Need A Bigger Megaphone,” Tom & I are diving into GLBA & ripping off the Bandaid. What happens when you rip off the Bandaid? It stings at first. The pain's instantaneous, but gets better a lot quicker than a slow painful death!

What makes this episode different? How can we bring more value? Tom Kline! Tom recently gave a GLBA presentation to the NIADA National Policy Conference. He has 30 years of dealership ownership experience. He now excels in dealership dispute, compliance, risk mitigation, & consulting with his company Better Vantage Point. Next, simplify the talking points. A lot of acronyms & scary terms are used. We want to make this easy, breezy, Cover Girl!

Gramm-Leach-Bliley Act (GLBA): https://bit.ly/3C8qk30

The Privacy of Consumer Financial Information Rule of the GLBA: https://bit.ly/3M269bw

FTC's Privacy Rule & Auto Dealer FAQ: https://bit.ly/3dXETyB

Follow Tom: https://qrco.de/bdN0mC

Let BZ Consultants Inspect What Should Be Expected: https://qrco.de/bcqqFo

Follow, subscribe, rate, & never miss a show!

Chapters

0:00 Start

2:24 GLBA: What? Why? How do ADF/XML forms fit into the Gramm-Leach-Bliley Act?

3:58 Gramm-Leach-Bliley Act history. When's the deadline for dealers?

4:32 What's the first, biggest, & most complicated component of the GLBA in Tom’s mind? 

6:12 Quick ADF/XML leads tutorial:

7:32 Do you know that the definition of PII (Personal Identified Information) is changing?

8:57 To reiterate the last few minutes, there is no one solution that can make you 100% GLBA compliant.

11:07 What's “First Party Data”?

12:14 What's a Compliance Management System (CMS)? Do dealerships need one?

15:15 What are the penalties for violating GLBA? GLBA fines?

16:25 What are the main bullet points of GLBA and FTC Privacy Rules that Dealers should be implementing right now? #1 Securing Data #2 MFA: What is MFA (Multi-Factor Authentication)? Which product does Tom recommend? #3 Education: Did you know that you need to train all of your employees? Are you having all employees sign a policy?

19:40 Dealers can use GLBA software to handle about 30% of the heavy lifting when managing vendors.

21:35 Phishing Tests: Will this truly be implemented in house? It'll take a massive culture shift in some stores. 

23:46 Unless you have an audit function behind your compliance program you don’t have a compliance program!

24:51 How much insurance do I need? What's Risk Appetite?

31:02 Are Reputation Management companies sufficient?

39:52 Dealers need to audit their websites to ensure compliance with advertising laws. 

44:43 Lightning Round

#FactsNotFeelings #MovingAutomotiveForward #GLBA #GrammLeachBlileyAct #GLBASafeguardsRule #FTC #TomKline #BetterVantagePoint #ADF #XML #Podcast #Automotive #CarConsultant #AutomotiveConsultant #CarDealership #WomenInAutomotive #WomenInBusiness  

Oct 08, 202256:60
Howdy Partner

Howdy Partner

There's a chill in the air. Pumpkin Spice cars are back in season. October and Fall are here. Not to scare anyone, but we’re 82 days, 10 Hours, 17 mins, & 10 Seconds, 9 Seconds…away from Christmas. Apparently businesses know this because Mariano’s had Advent Calendars at the grocery store yesterday...insert facepalm emoji.

Speaking of being prepared and Christmas lists, did you catch Scott Risley’s & I conversation on Friday? Are you a partner or a vendor? Are you maybe going to be a better partner after listening/watching it?

Follow Scott: https://qrco.de/bdMemd

Apple: https://apple.co/3CopijN

Spotify: https://spoti.fi/3dWONk1

To continue this partner & insanely early Christmas theme, I wanted to share my favorite gigging partners with you all. Without them, I would be lost. They make me look good. It was worth the wait to find all of them. Alright drum roll please…

Mike_gi does all my intro/outro animations/stingers/motion graphics for my shows. The moment I saw Nike was one of his clients, you know I was hooked! If you are looking for someone to do your video animations, Mike is your guy! Find him: https://bit.ly/3BMvRwd

Deleyo is my graphic designer for everything social. His responsiveness, customer service, ability to see my vision, and turn around time is incredible. Find him here: https://bit.ly/3Cu5n48

Thumbnail_ayan or simply Ayan makes the most incredible thumbnails I have ever seen. He came into the family most recently & all I can say is wow! Since switching to him, all metrics have increased. Need another reason to use him, TubeBuddy is one of clients. Nuff said. Find him here: https://bit.ly/3C6c6j i

Work smarter, not harder! Do you have a favorite gigging partner?

Tues 10/4 at 2 PM CST We're kicking off our Digital Dealer Launching Leaders: Women's Meetup with a Zoom Call. Interested in being a mentee or mentor? Register Here: https://bit.ly/3RnaJSY

Partners are there in the good times and bad. Our friends, colleagues, & family in Florida need our assistance. Whether you can give monetarily or with well wishes, please do. Help those impacted by Hurricane Ian: https://abcn.ws/3y5oKh

Let BZ Consultants Inspect What Should Be Expected: https://qrco.de/bcqqFo

Follow, subscribe, rate, & never miss a show!

Chapters

0:00 Start

0:40 Powering Through with Shoulder Falling Out, AC Separation, and Technological Issues

1:56 Pumpkin Spice Cars are back in season! While Fall is here, businesses have already skipped to the Christmas Season as Advent Calendars are being sold in stores! 

2:57 Are you going to be a better partner to your business partner for Christmas?

4:01 Speaking of partnerships & early Christmas. Who are your favorite Gigging Partners? Here's my list

8:36 Digital Dealer Launching Leaders

10:07 Help out our friends in Florida 

11:23 Tom Kline from Better Vantage Point will be on the show this Friday

#FactsNotFeelings #MovingAutomotiveForward #HowdyPartner #FavoriteGiggingPartner #Fiverr #FiverrGig #PartnerVsVendor #ScottRisley #MohawkHonda #BZConsultants #BZConsultantsGroup #HurricaneIan #LaunchingLeaders #DigitalDealer #TomKline #GLBA #Consultant #Podcast #Automotive #WomenInAutomotive #WomenInBusiness #AutomotiveMarketing

Oct 06, 202212:57
Partner or Vendor: Which Provides More Business Value?

Partner or Vendor: Which Provides More Business Value?

Partner or Vendor: which provides more business value? Do you really regard yourself as a true partner at the dealership or at your agency? Are you truly engaged with your role, or do you merely check the boxes and collect a check? Do you know what it takes to be a partner? Do you listen to understand each other’s needs? Do you call only when it benefits you? Are you seen as an authoritative resource? 

Scott Risley, Digital Marketing Manager at Mohawk Auto Center, sits down with me as we dive into the differences between partners and vendors and how you distinguish between a vendor vs partner. Our discussion will revolve around the importance of these relationships and how lacking them costs your business money. 

Follow Scott: https://qrco.de/bdMemd 

Help Those impacted by Hurricane Ian: https://abcn.ws/3y5oKh 

Register for Digital Dealer Launching Leaders Women Meetup:: https://bit.ly/3RnaJSY 

Connect with BZ Consultants:: https://qrco.de/bcqqFo 

Chapters 

0:00 Start 

1:43 Scott & I's first time meeting at DMSC in Napa where I stopped teaching mid-lecture as I was blown away by Scott's processes. 

4:12 Which provides a better value?. Are you doing what it takes to be a true partner? 

5:05 What makes a good partner in Scott’s mind? How is he vetting business partners from vendors? What characteristics make a true partner? 

6:55 What does Scott see as the key difference between a partner and vendor? 

9:26 How can you maximize your business partner meetings? Are both parties transparent, holding each other accountable, & providing actionable items? 

17:47 Skipping the Pregnancy and Delivering the Baby! What Scott has found works best in communicating & keeping all parties informed. 

19:12 How are you treating people when they are not giving you more money? Are you being asked to increase your budget or add products each month? 

23.52: If your network is your net worth, why are you burning your money? Don’t continue to cast pearls to swines. YOU personally need to continue to grow & learn so that you can be a better partner. 

25:15 You may have the best product ever but the rep’s personality is not a good fit. How many services are canceled simply because they didn’t know they could switch reps, or they didn't know that the product could do “that?” 

29:15 Domino effect: A feeling of frustration, anger, and a vow that you'll never use the product/work with the company again, and you're back to square one looking for a solution! 

30:21 Are you building a relationship with the rep at the company? Are you making your rep your ally and partner? Making their job easier? 

32:51 What is Scott Risley’s one actionable that you can implement today about being vendors and partners? 

33:52 Digital Dealer Launching Leaders: Women Meetup. Numerous incredible females have assembled to form the Digital Dealer Launching Leaders: Women Meetup! On Oct 4th, we will hold a Zoom call to discuss opportunities for mentoring and menteeship. On the first day of Digital Dealer, we will meet for lunch. Buddy systems make conferences more fun! 

35:20 Lightning Round Follow, subscribe, rate, and never miss a show! 

#FactsNotFeelings #MovingAutomotiveForward #HowToMakeTheMostOfYourBusinessPartnershipRelationship #PartnerOrVendor #DifferenceBetweenPartnerAndVendor #PartnerVsVendor #AreYouAPartnerOrVendor #WhatIsAPartnerVsAVendor #BusinessParter #BZConsultants #BZConsultantsGroup #FactsNotFeelingsFriday #ScottRisley #MohawkChevrolet #MohawkHonda #MohawkWay #Podcast #Automotive #WomenInAutomotive #AutomotiveConsultant

Oct 03, 202241:37
We're Gonna Need A Bigger Megaphone

We're Gonna Need A Bigger Megaphone

End of month, bring it! After Friday’s episode “Outsourced BDC: The Good, The Bad, The Ugly” with Robin Wilson, I think we are all ready to take on the world! I love how she knows who she is, knows the importance of being a trailblazer and leans into it, and does everything possible to move this industry forward. Robin will be the first to lend a helping hand to whomever needs it.

Robin and I’s conversation is live anywhere you get your podcasts and will be on Youtube tomorrow (Thursday).

Apple: https://apple.co/3dF9W21

Spotify: https://spoti.fi/3C8S20T

Youtube: https://bit.ly/3dNUeS2

Connect with Robin Wilson:  https://qrco.de/bdIeyg

Sometimes our singular voice isn’t enough and we need that extra assistance. Sometimes we need a bigger megaphone. Maybe you are promoting an event. If people only hear your voice alone, it will eventually fall on deaf ears. There need to be other voices to validate this event, conference, or whatever the “thing” is to legitimize it.

I will take this a step further. Since June I have been diving into GLBA and the fact there is no one seems to be working towards the resolution of the ADF/XML portion. There are companies left and right charging dealerships  a lot of money to be “GLBA Compliant.” HOWEVER, when pushed about this ginormous other portion, they all fall short. My voice is not enough. My voice is not loud enough. It is going to take a MUCH bigger and louder megaphone. Enter Brian Pasch. Who is listening now? Who is paying attention now? It takes all of us to move this industry forward. It takes all of us collaborating and rowing the boat in the same direction to accomplish the bigger goal.

Connect with Brooke and BZ Consultants Group: https://qrco.de/bcqqFo

Chapters

0:00 Start

1:39 What Were You Key Takeaways from Robin and I’s Conversation

4:11 There are times when our singular voice isn't enough and we need a little extra help. Sometimes we need a bigger megaphone. Maybe you are promoting an event. It will eventually fall on deaf ears if people only hear your voice. Other voices are needed to legitimize this event, conference, or whatever this "thing" is.

5:09 Furthering this thought. GLBA and the lack of progress on the ADF/XML section have been on my mind since June. It is common to see companies charging dealerships to be an "GLBA Compliant"; however, when confronted with the ginormous other portion, none of them rise to the occasion. My voice is not enough to make a difference. My voice is not loud enough. It is going to take a MUCH bigger and louder megaphone. Enter Brian Pasch. Who is listening now? Who is paying attention now?

7:48 In order for this industry to progress, we all need to work together. Our bigger goal can be achieved only when we work together and row the boat in the same direction.

Follow, subscribe, rate, and never miss a show!

#FactsNotFeelings #MovingAutomotiveForward #TakesAllOfUs #BiggerMicrophone #GLBA #ADF #XML #Collaboration #BrianPasch #LouderMicrophone  #OutsourcedBDC #BDC #RobinWilson #ProsAndConsOfExternalBDC #BenefitsofOutsourcingBDC #InHouseBDCVsOutsourceBDC #ShouldIHaveAnOutsourcedBDCCompany #BZConsultants #BZConsultantsGroup #FactsNotFeelingsFriday #EpicBDC #HowToRunASuccessfulBDC #WhenToOutsourceYourDealershipBDC #CustomerJourney #CustomerExperience #Consultant #Podcast #Automotive #CarConsultant #AutomotiveConsultant #CartTalk #CarDealership #WomenInAutomotive #WomenInBusiness #AutomotiveMarketing

Sep 28, 202210:21
Outsourced BDC: The Good, The Bad, The Ugly

Outsourced BDC: The Good, The Bad, The Ugly

How many “leads,” or what I like to call business opportunities, does your BDC (Business Development Center) receive in a given month? As the owner, manager, and overseer, are you aware of the resources it takes to provide your teams in order to handle the volume? Maybe you have been contemplating outsourcing your BDC or simply have questions about how outside BDC’s work. Robin Wilson, Founder of SCP Agency and EPIC BDC, sits down with me as we discuss the good, the bad, and the ugly of Outsourced BDC.

Connect with Robin Wilson: https://qrco.de/bdIeyg

Connect with BZ Consultants Group: https://qrco.de/bcqqFo

Follow, subscribe, rate, and never miss a show!

Chapters

0:00 Start

1:52 Maybe You Have Been Contemplating Outsourcing Your BDC or Simply Have Questions About How Outside BDC's Work. Robin Wilson, #Badass #BossBabe And Founder of SCP Agency and Epic BDC, Reviews The Good, The Bad, And Even The Ugly Of Outsourced BDC. She Also Shines A Light On How Vital It Was To Spend Time In A Dealership And Learning At Ground Zero. Without This Knowledge, Epic BDC May Have Never Been Born!

10:29 When To Outsource Your Dealership BDC? When Should I Make the Move to An Outsourced BDC? When Is That A-Ha Moment? If I Outsource My BDC, Is It A Permanent Thing? Are There Other Options?

12:34 If I Hire An Outsourced BDC Company, What Do I Do With My Current BDC? Do I Still Need Someone In-House? Do Redistributed the BDC Team Somewhere Else In The Dealership?

15:41 Congratulations, Management Has Made the Decision To Go With A Kick Ass BDC Company! Now What? Do You Sit Back and Say “Jesus Take The Wheel” and Hope For The Best?!

18:49 What Was One of The First Things Robin Wilson Learned From GM Evelyn Chatel at Bean Automotive?

20:27 What Are You Doing To Keep Up Your Team’s Morale? Do You Have a Hype Man?

22:38 What Are The Pros and Cons of Going With An Outsourced BDC? What Are the Benefits of Outsourcing BDC

27:47 Struggling With Turnover and Staffing Issues? Not Sure If Your Team Is Going to Show Up Day In And Day Out? Outsourced BDC Companies Show Up Everyday. The Best Ability Is Availability!

28:55 How Can The Dealership and The Outsourced BDC Company Be The Most Successful? Are Both Parties Striving For A Partnership?

35:39 Lighting Round and Where To Follow Robin Wilson

#FactsNotFeelings #MovingAutomotiveForward #OutsourcedBDC #BDC #RobinWilson #ProsAndConsOfExternalBDC #BenefitsOfOutsourcingBDC #InHouseBDCVsOutsourceBDC #ShouldIHaveAnOutsourcedBDCCompany #BZConsultants #BZConsultantsGroup #FactsNotFeelingsFriday #EpicBDC #EpicAF #HowToRunASuccessfulBDC #WhenToOutsourceYourDealershipBDC #CustomerJourney #CustomerExperience #Consultant #Podcast #Automotive #CarConsultant #AutomotiveConsultant #CartTalk #CarDealership #WomenInAutomotive #WomenInBusiness #AutomotiveMarketing

Sep 26, 202249:10
Flipping the Script

Flipping the Script

We flip the script today with Career Changers USA's Larry Feldman interviewing ME and asking me questions!

Are you holding your vendors accountable? Are you inspecting what you should be expecting? Do you know how? Do you even have time? With the ever changing digital landscape, BZ Consultants Group is here to inspect what dealers should be expecting of their vendors, specifically their digital vendor partners. We are here to balance the scales, educate the dealer, and give back all that time the dealer would spend in meetings pouring over reports so that they can focus on the customer, customer experience, and staff development. We reside to differentiate between facts from feelings and protect the dealer by making their success our top goal.

Connect and Learn More About BZ Consultants Group: https://qrco.de/bcqqFo

Connect with Larry Feldman: https://qrco.de/bd37M7

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CHAPTERS

0:00 Start

1:50 What Is BZ Consultants Group? What Does BZ Consultants Group Do? How Can We Help Your Dealership?

#FactsNotFeelings #MovingAutomotiveForward #FlippingTheScript #Accountability #InspectWhatShouldBeExpected #AutomotiveMarketing #BZConsultants #GoogleBusinessProfile #GoogleAnalytics #GA4 #BZConsultantsGroup #ActionableItems  #CustomerExperience #Consultant #Podcast #Automotive #CarConsultant #AutomotiveConsultant #CarTalk #CarDealership #WomenInAutomotive #WomenInBusiness #BrookeFurniss #BrookeCFurniss #LarryFeldman #CareerChangersUSA

Sep 21, 202211:26
Scar Tissue Going Against the Grain

Scar Tissue Going Against the Grain

Football is in full swing, and I am back, baby! Today we are going to bring my pre-car world into the mix.

We all have had our fair share of bumps, and bruises. There always seems to be that one cut that goes extra deep, that leaves a wicked scar we see each day in the mirror. Don’t get me wrong, I dig scars! What is scar tissue? How do we heal it? Our body lies down scar tissue or fibrous tissue to replace the damaged tissue. Cross Friction Massage is a technique that is used to help remove scar tissue and ensure full recovery. Like the name suggests, one is literally going against the grain of the tissue and it doesn't exactly tickle!

The question is what do you see when you see when you look at that particular  scar? Do you cringe? Do you think to yourself, “I never want to repeat that again”? Are we taking the necessary steps to grow, even if it is painful? Are we letting past experiences dictate our future? Maybe we simply don’t want to put in the effort to heal and let more and more scar tissue be laid down, leading to wounds opening up again, and then neuropathic (nerve issues).

Everyone has different wounds.  Everyone has different rehab times. Never stop striving to improve.

Connect with BZ Consultants Group: https://qrco.de/bcqqFo

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Chapters

0:00 Start

1:19 Football Is Back! NFL RedZone, Scott Hanson, and the Octobox Make Everything Better

2:10 Cut To…Trey Lance Down for the Count, My Pre-Auto Life and Scar Tissue

5:22 Are We Willing To Put In The Work, The Effort, All The Things That Are Necessary To Take That Next Step? Everybody's Rehab Process Is Different. Everybody's Wounds Are Different, Everybody's Timetable Is Different.

#FactsNotFeelings #MovingAutomotiveForward #ScarTissue #GoingAgainstTheGrain #OpenWounds #NeverStop #BZConsultants #BZConsultantsGroup #Facts #ConnectedRetail #CustomerJourney #CustomerLoyalty #BeKind #CustomerExperience #Consultant #Podcast #Automotive #CarConsultant #AutomotiveConsultant #CartTalk #CarDealership #WomenInAutomotive #WomenInBusiness #AutomotiveMarketing

Sep 19, 202209:35
How To Advertise With Invisible Inventory

How To Advertise With Invisible Inventory

With the dealership loyalty rates diminishing and the chip shortage continuing on for the foreseeable future, this is not the time to save a quick dollar and pull back on advertising. In fact, we’ll make the argument that it’s time to step on the gas. If you aren’t staying top of mind with the modern digital consumer appearing where they want to easily connect with you via Google, social media, or personal outreach (text/video), your local competition most likely is. 

Join me as I sit down with our Super Mega Panel of Sarah Ciociola, Hannah Lifson, April Simmons, and Laurie Halter to discuss this much needed topic. 

Connect with Sarah: https://qrco.de/bdHGel 

Connect with Hannah: https://qrco.de/bdHGqE 

Connect with April: https://qrco.de/bdHGur 

Connect with Laurie: https://qrco.de/bd4jiW 

Connect with BZ Consultants Group: https://qrco.de/bcqqFo 

Register for Digital Dealer: https://bit.ly/3pJ60zl 

Follow, subscribe, rate, and never miss a show! 

CHAPTERS

0:00 Start

2:35 Whether From The Dealer’s Perspective Or The Agency’s Perspective, How Have Marketing Strategies Changed In 2022? Are You Proactive Or Reactive? Are You Keeping Your Branding On Point And Not Losing Sight Of The Goal? Are You Working With Your Business Partners Or Hanging Them Out to Dry? Is There An Emphasis On Education?

14:28 Want Some Facts And Data To Back Up These Thoughts? Check Out These Google Search Trends Year Over Year And How Customer Searches Have Skyrocketed In Automotive. Searches For "Car Repair And Maintenance" Have Grown 650% Year Over Year According To Google Trends. There Has Been A 40% To 60% Increase In Searches For "Dealers Near Me" Depending On The OEM

15:28 How Has Your Messaging Changed? Are You Front Of Mind For Generation Z And The Younger Generation? What Is Your “Why?”

18:18 Dealership Rates Are Diminishing - How Are You Conquering Your Local SEO? How Are You Incorporating Video?

23:27 Are Streamlining the Customer Experience? Have You Revised Your Digital Landscape to Meet Your Consumer’s Needs?

27:07 Google Analytics (Soon to Be GA4) Is Another Tool In Our Toolbelt - Not The End All Be All

33:10 Why Is It Important To Inspect Google Daily? The Google Algorithms Break, Robots And Artificial Intelligence Run Behind The Scenes, And If You Don't Keep Your Finger On The Pulse, Your Digital Landscape Could Bleed From The Carotid Arteries

37:21 From Every Guest Today, What Is One Actionable Piece Of Information That Can Be Implemented Back In The Dealership?

43:28 Lightning Round

#FactsNotFeelings #MovingAutomotiveForward #AutomotiveMarketing #DigitalDealer #BZConsultants #SuperPanel #InvisibleInventory #ShouldIMarketWithoutInventory #HowToAdvertiseWithLimitedInventory #HeyGoogle #AdvertisingIn2022 #GoogleBusinessProfile #GoogleAnalytics #GA4#BZConsultantsGroup #FactsNotFeelingsFriday #ConnectedRetail #CustomerExperience #BeKind #CustomerExperience #Consultant #Podcast #Automotive #CarConsultant #AutomotiveConsultant #CartTalk #CarDealership #WomenInAutomotive #WomenInBusiness 

Sep 12, 202201:00:39
Michael Cirillo: When the Hype Dies

Michael Cirillo: When the Hype Dies

If history is the greatest teacher, what is the past teaching us about the future of our automotive? Michael Cirillo, CEO at FlexDealer.com, host of top-rated “The Dealer Playbook," and author of “Don’t Wait, DOMINATE!” sits down and talks with me about what 500+ experts agree is the future of retail automotive. In this interview, he explores what common best practices have always carried business throughout the ages, and what he believes will carry us through into the future, based on the hundreds of interviews he has conducted about the auto industry in the past decade.

Follow Michael: https://qrco.de/bdI0lq

Connect with BZ Consultants Group: https://qrco.de/bcqqFo

CHAPTERS

0:00 Start

5:08 What 10 Years And Speaking With 500+ Experts Agree Is The Future Of Retail Automotive. What Happens When The Hype Dies? What Is The Common Thread Laced Throughout Those Decades Of Conversations?

8:01 What’s The First Thing Michael Cirillo Picked Up Over The Years Of Speaking With His Incredible Guest Lineup? Build Relationships!

9:10 Michael Is Not Just A Pretty Face. His Team Did A Study A Couple Years Back About Common Themes That Seemed To Be Woven Into  Every Episode. 60%+ Of All Episodes The Business Leaders Said The #1 Thing They Have In Common Is That They Said Without Relationships You Have Nothing.

10:21 But First You Have to be a Good Person

12:14 If Someone Has To Tell You How To Be A Good Person…Come On Man! Build Relationships of Trust

15:15 Clubhouse Experience: Be Authentic, Be True To You, Don’t Blindly Follow The Hype

18:44 Real Time Insight: How Michael Is Looking To His Past To Improve The Dealer Playbook’s Future

19:58 What Automotive Leaders Can Learn From MLM Companies

23:56 Innovation Is Coming At Us Quicker Than Ever

26:32 If You Can't Be A Leader In Your Own Home, What Makes You Think You're Going To Be A Good Leader At Work?

27:50 What’s Left When The Hype Dies?

32:21 Final Thoughts: Getting Clarity and Taking Necessary Actions

33:32 Poutine, Gross American Food, Ethical Food, Saskatchewan, Regina, New York, and Chicago: Yes We Manage To Pull It All Together

40:39 Lightning Round Questions


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#FactsNotFeelings #MovingAutomotiveForward #WhenTheHypeDies #FutureOfRetail #HistoryBestTeacher #UnpopularOpinionsNotFoundOnClubouse #BZConsultants #BZConsultantsGroup #FactsNotFeelingsFriday #MichaelCirillo #FlexDealer #TheDealerPlaybook #ConnectedRetail #BeKind #CustomerExperience #Consultant #Podcast #Automotive #CarConsultant #AutomotiveConsultant #CartTalk #CarDealership #WomenInAutomotive #WomenInBusiness #AutomotiveMarketing

Sep 04, 202201:00:10
Don't Be That Guy

Don't Be That Guy

Wow wow wow, did Steve not bring the heat on Friday?! Are you connecting the disconnected? Are you focusing on Customer Lifetime Value? Are you constantly asking “great, what now?!”

Apple: https://apple.co/3PS0OEd

Spotify: https://spoti.fi/3R3Gvoz

Catch Steve, myself, and numerous other individuals that are moving this industry forward at ASOTUCON, Ted Ings Fixed Ops Round Table, and the Modern Retail Conference.

ASOTUCON Tickets: https://bit.ly/3PUS7ci

RSVP for Fixed Ops Round Table: https://bit.ly/3CH0V2i

Modern Retail Conference: https://bit.ly/3RhVN8O

It is one of the many great attributes of Steve and my guests on Facts Not Feelings to constantly ask “how may I help?” There are so many selfless humans that will assist at a drop of a hat. If I could caution, don’t be that guy/girl that only reaches out to someone that needs something. We all know that person that only calls when they need something from us. Selfish people don’t care about you, unless you are doing something for them. It is difficult to banish this scarlet letter of "taker" once it is pinned to your chest.

Constantly strive to see how you may help others. Identify subtle nuances where you can step in and lend a helping hand to your colleagues. Look to not approach with an open hand but with open arms.

Connect with Steve Apicella: https://qrco.de/bdG9Qx

Connect with BZ Consultants Group: https://qrco.de/bcqqFo

Chapters

0:00 Start

0:43 Manic Monday - Electronic Revolting on Me

3:28  Did You Catch My Conversation With Steve Steve Apicella With Strategic Dx - Your Dealer Experience? Are You Connecting The Disconnected? Are You Focusing On Customer Lifetime Value? Are You Constantly Asking “Great, What Now?!”

5:25 Don’t Be THAT Guy! Selfish People Don’t Care About You, Unless You Are Doing Something For Them. It Is Difficult To Banish The Scarlet Letter Of "Taker" Once It Is Pinned To Your Chest.

Follow, subscribe, rate, and never miss a show!

#FactsNotFeelings #MovingAutomotiveForward #ConnectTheDisconnected  #BZConsultants #BZConsultantsGroup #FactsNotFeelingsFriday #SteveApicella #StrategicDX #YDE #YourDealerExperience #ConnectedRetail  #CustomerJourney #CustomerLoyalty #CLV #CustomerLifetimeValue #InspireLifetimeCustomer #DontBeThatGuy #DontBeThatPerson #ScarletLetter #BeKind #CustomerExperience #Consultant #Podcast #Automotive #CarConsultant #AutomotiveConsultant #CartTalk #CarDealership #WomenInAutomotive #WomenInBusiness #AutomotiveMarketing

Aug 29, 202210:02
Steve Apicella: Connecting the Disconnected

Steve Apicella: Connecting the Disconnected

How many of our businesses provide seamless customer experiences throughout the entire buying process? How many of us are truly connected to our customers throughout their entire digital lifecycle? Is one and done what we're after, or are we interested in repeat and referral traffic? My guest this week is Steve Apicella, Chief Executive Officer of Strategic DX - Your Dealer Experience, who’s mantra happens to be “Connect the Disconnected.” We are going to be talking about exactly that -  connecting the disconnect in the automotive space.

Steve and I will review best practices of how you can have beat out your competitors by

  • Connecting the Disconnected
  • Focusing on Customer Journey
  • Embraces Customer
  • Inspire A Lifetime Customer
  • Championing Customer Loyalty
  • Always thinking “Great…what now?”

Connect with Steve Apicella: https://qrco.de/bdG9Qx

Connect with BZ Consultants Group: https://qrco.de/bcqqFo

ASOTUCON Tickets: https://bit.ly/3PUS7ci

RSVP for Fixed Ops Round Table: https://bit.ly/3CH0V2i

Modern Retail Conference: https://bit.ly/3RhVN8O

GA4 Council: https://bit.ly/3QaPiUF

Chapters

0:00 Start

1:51 “If we could see CLV as clearly as costs, all firms would get this. But because costs are so tangible and CLVs are a mere prediction, it’s really hard to get firms to adopt this mindset. But it’s [CLV] the right one, and they should be working hard to become comfortable with CLV as the key driver to this kind of decision.” - Professor Peter Fader Wharton Marketing

3:34 We Have A Great Industry and Not Everything Is Broken - There are Disconnect Parts If we Desire Anything More than A One Time Transaction

5:00 After Customer Acquisition, Step Two Is Customer Abandonment In Our Industry

6:41 Amazon's Strategy For Customer Engagement Before & After The Sale - What Automotive Can Learn From It

12:10 What Is Strategic DX - Your Dealer Experience? 

15:56 Making Phones Smart Again - Are You Refining Your Processes?

17:29 Selling A Customer A Car Isn't The End Of The Relationship; It's The Beginning

20:42 What If Sales, BDC, F&I, Service/Parts, and All Other Departments Truly Communicated Leading to Our Customers Having 100% Confidence In Us and the Products and Services We Offer?

23:52 It Takes All of Us and Our Contributions

26:12 100% Online vs Brick and Mortar

27:53 Are We Striving for A Relationship or Transactional Type of Business?

28:45 Great. What Now? The Process of Continual Improvement

34:36 When Was The Last Time You Truly Communicated With Your Customer?

42:14 Hole In One Stories

46:40 Lightning Round

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#FactsNotFeelings #MovingAutomotiveForward #ConnectTheDisconnected  #BZConsultants #BZConsultantsGroup #FactsNotFeelingsFriday #SteveApicella #StrategicDX #YDE #YourDealerExperience #ConnectedRetail #CustomerJourney #CustomerLoyalty #CLV #CustomerLifetimeValue #Amazon #FI #Finance #InspireLifetimeCustomer #BeKind #CustomerExperience #Consultant #Podcast #Automotive #CarConsultant #AutomotiveConsultant #CarTalk #CarDealership #WomenInAutomotive #WomenInBusiness #AutomotiveMarketing

Aug 28, 202259:56
Just Do It

Just Do It

It is officially Monday and the week is off and going. The first time I have had difficulty putting pen to ink...or fingers to keyboard. The words normally flow like wine. This got me thinking about how many times we let hesitation stand in the way of doing something. How many times do we have an awesome idea but fear stops us in our tracks? We may have all the knowledge in the world, but we can’t hit record? What is holding us back? Whether it is from hit record, picking up the phone, or sending your resume to the dream career you keep second guessing, just do it! Believe in yourself.   

Today at 10 AM CST Join me, Ian, Jeff, and other brilliant minds on the #AutoHubShow Podcast as we discuss how to attract more customers with technology. We all know how much great technology is in our automotive space. The real question is how are dealers using all these tools to attract more customers?    

RSVP for Auto Hub Show: https://bit.ly/3ClR1mu    

Connect with Gregory Cooper: https://qrco.de/bdFlSz 

Connect with BZ Consultants Group: https://qrco.de/bcqqFo     

Chapters 

0:00 Start 

1:31 A Bit of Writer's Block and Loss of Words 

2:10 Just Do It! Stop Hesitating, Stop Letting Fear Paralyze You, Go Do Whatever Is You Are Going To Do! 

4:58 Be Decisive: By Not Making a Decision, You Have Made Your Decision 

8:31 Auto Hub Show: How To Use Tech To Attract More Customers Show 

Follow, subscribe, rate, and never miss a show!  

#FactsNotFeelings #MovingAutomotiveForward #JustDoIt #Hesitation #BelieveInYourself #AutoHubShow #Technology #SocialMiningAi #BZConsultants #GregoryCoopper #BZConsultantsGroup #FactsNotFeelingsFriday #SMS #Text ConnectedRetail #Communication #CustomerExperience #BeKind #CustomerExperience #Consultant #Podcast #Automotive #CarConsultant #AutomotiveConsultant #CartTalk #CarDealership #WomenInAutomotive #WomenInBusiness #AutomotiveMarketing

Aug 23, 202211:54
Gregory Cooper: Phone Cups to Ai

Gregory Cooper: Phone Cups to Ai

How many of us made cup phones as kids? They were awesome, right? Simple, pure, and all you needed was a string, paper cups, a pencil/needle to punch a hole through the cup, and paper clips. Then Ta-Da you had phones to chat with our buddies. My question to you all is how much better is communication in the automotive industry today than the cup phones we made as children? I know I lost some of the audience on that question. I can guarantee there are some of you out there saying “Brooke, we have cell phones, video calling, text messaging, CRMs, and all this technology. Of course it is better.” I would agree that the world has improved its technology, but that is not the question. The question is “how much better is communication in the automotive industry today?”

Knowing how imperative communication is in any industry, it should be effortless. Do you find that it is indeed effortless for you, our employees, and our customers? Think of your last doctor or dentist appointment. Did you schedule it online, over the phone, or via text? Did the office send text reminders, automated phone reminders, or some email reminder? What about afterwards, what was the follow up? What happened if you needed to change/reschedule the appointment? Now think of your last automotive service or sales appointment. Was any of this done through text messaging? Was any of it automated? If you are at a store, did you manually have to input all of this? Did any of your “awesome” technologies actually talk to each other to make any of this a seamless process for anyone? Do I need to beat the drum again that this is the second biggest purchase made in a person’s life? Why the hell does the medical community have better Text/SMS offerings than automotive? Why is the appointment setting and confirmation process so damn archaic?

I have been pleading with anyone that knows me for years to please come up with something to fix this issue. Gregory Cooper and SocialMiningAi not only heard me, but took it to a whole new level. On SocialMiningAi’s site, one of the first lines of text states “The most intelligent real-time customer search, discovery and engagement platform.” This is a super bold claim. Join me as I sit down with Gregory Cooper, Founder & CEO at SocialMiningAi, as we dive into why they can say this. Gregory and I will dive into the importance of having a real Social Presence and Reputation Management with a SMS Platform. Yes, you can have your cake and eat it, too! We will review how our industry needs to broaden their views on what best practices are when it comes to text/SMS in the automotive industry

Connect with Gregory Cooper: https://qrco.de/bdFlSz

Connect with BZ Consultants Group: https://qrco.de/bcqqFo

Chapters

0:00 Start

4:36 Has Our Automotive Industry Really Evolved from the Phone Cups We Made as Kids?

13:02 Why CRM Texting/SMS Platforms Are Lacking

21:56 Too Many Texting Tools That Don’t Talk To Each Other

22:29 Why Is It Important to Have a Real Social Presence and Reputation Management with a Text/SMS platform?

30:56 Where Does Gregory Want to See The Space in 5 Years?

34:13 Open Recalls? Change It Up and Text Them!

39:13 Lightning Round

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#FactsNotFeelings #MovingAutomotiveForward #SocialMiningAi #BZConsultants #GregoryCoopper #BZConsultantsGroup #FactsNotFeelingsFriday #SMS #Text #Appointments #ConnectedRetail #Communication #CustomerExperience #BeKind #CustomerExperience #Consultant #Podcast #Automotive #CarConsultant #AutomotiveConsultant #CartTalk #CarDealership #WomenInAutomotive #WomenInBusiness #AutomotiveMarketing

Aug 21, 202246:32
Running Shoes, Cross Trainers, Basketball Shoes, and Trunners, Oh My!

Running Shoes, Cross Trainers, Basketball Shoes, and Trunners, Oh My!

How many of you had “Wrecking Ball” by Miley Cyrus stuck in your head over the weekend after our chat with Kaylee? No shame if you downloaded and played that and “Party In The USA”  on max. Are you still equipping your team with tools from the 1800s and expecting them to keep up with the ever changing technology of 2022 and beyond? What are you doing better/different to support your Parts Department? How are you maximizing your Part’s Department potential?

Connect with Kaylee: https://qrco.de/bdCGgv

We talk about cross training so much that I venture it may be the new hot new buzzword. Let’s break down what this is & how it looks. About 12 years ago, I worked as a Consultant for a CRM software company. As part of our onboarding process, the company had us field Support Calls with the Support Team. It was the scariest couple hours of my life. Not only did it provide me with a newfound respect for our Support Team, but it also created instant friendships with them. They knew I wasn’t some hotshot consultant that was too good to work with them. When either party needed anything, we could now pick up the phone & call each other. To this day, any time I hear that stupid ringtone I literally cringe, & my heart starts racing!

Golf, basketball, running, & cross trainers are all shoes designed for specific sports, movements, & purposes. Nike/Jordan Brand introduced the Trunner, a mix between a runner and a cross trainer, around 2000. Running shoes are made for straight forward movements, not lateral side-to-side movements. Cross Trainers are designed for lateral side-to-side movements. Using running shoes for dynamic side-to-side movement can cause tearing out of the side of your shoes and most likely your body. Ok up to speed.

In 2000, I snagged my first pair of Jordan Trunners in Neptune Blue. Yes, I still have them. I remember thinking, “these are so light…I could run to Neptune!!” In 2001, the next year’s Trunner Bubbles were released and added to the collection. I busted them out at a pick up game. After a mean crossover that would have made Iverson jealous, and nailing the reverse layup that I had practiced a million times in my driveway, I came down to an audible *POP!* Bye bye ankle!

I was under the impression I could play ball in these shoes. I was sorely mistaken. These Trunners were more like running shoes. If they would have been a tried and true Cross Trainer, that can be used just about anywhere, I would have been fine. That is the thing about Cross Trainers, they are versatile and adaptable. When you need to fine tune skills, then you bring the specific shoes: running shoes, basketball, golf, soccer, etc.

We need to ensure our employees are versatile and adaptable to all areas of our business, but also have their fine tune skills in their specific area of expertise. Cross train, cross communicate, never stop talking, and never stop learning. Also, don’t wear running shoes when playing ball.

Connect with BZ Consultants Group: https://qrco.de/bcqqFo

Follow, subscribe, rate, and never miss a show!

#FactsNotFeelings #CrossTrain #MovingAutomotiveForward #BZConsultants #KayleeFelio #GoToPartsGirl #PartsEdge #BZConsultantsGroup #FactsNotFeelingsFriday #Parts #Service #FixedOps #Nike #JordanBrand #Jordan #SneakerHead #CrossTrainers #RunningShoes #Shoes #Trunners #ConnectedRetail #Communication #Automotive #WomenInAutomotive #WomenInBusiness

Aug 15, 202216:16
Kaylee Felio: Your Go To Parts Girl

Kaylee Felio: Your Go To Parts Girl

Today I sit down with Kaylee Felio, Sales & Marketing Manager at PartsEdge and Host of The Parts Girls Podcast.

Kaylee has over a decade of experience in the industry, and a strong passion for helping Parts Managers and their operations to maximize potential profits. Initially working in the operations department, Kaylee developed a keen sense of day-to-day operational needs as well as gaps in resources and education. Combining her super powers together with her growth mindset and heart of service, Kaylee transitioned into spreading the word about PartsEdge while sharing her parts expertise with the industry at large.

While she has been on the scene for over 10 years, she has come in like a wrecking ball (cue Miley Cyrus music video), with her name lit up in neon Broadway lights. As another female in the industry, may I just say I freaking love seeing you crush it?! It is awesome! She continues to kick ass and hold the most coveted title of “Mom.”


Join us as we discuss an array of topics:

- Does the industry truly know how much the Parts Department contributes to the overall Dealership Profits?

- How we as an industry can support the Parts Department and Fixed Ops better

- How stores can maximize their Parts Department potential


Connect with Kaylee: https://qrco.de/bdCGgv

Connect with BZ Consultants Group: https://qrco.de/bcqqFo


Follow, subscribe, rate, and never miss a show!


CHAPTERS

0:00 Start

3:03 Kaylee Felio’s Subway Start

6:15 The Parts Girl Podcast: Kaylee Is Leveling Up the Way We All Do Business In The Auto Industry

9:53 Dealership’s Parts Departments Is Responsible for Nearly Half of All Dealership Profits. Realistically, How Many People Actually Know This?

10:46 How Is PartsEdge Helping to Educate the Auto Industry About The Importance of the Parts Department?

12:10 How Many Stores Are Maximizing Their Parts Department Potential? How Do Stores Go About Doing This?

15:22 How Does PartsEdge Help Facilitate and Make the Entire Process More Seamless for Your Clients?

16:18 Communication, Communication, Communication

20:35 How Can We As An Industry Support the Parts Department and Fixed Ops Better?

24:30 Where Does Kaylee See or Hope to See The Parts Industry Being In 5 Years?

25:44 Where Can You Find Kaylee Felio Online?

26:15 Lightning Round Questions with Kaylee Felio


#FactsNotFeelings #GoToPartsGirl #MovingAutomotiveForward #BZConsultants #KayleeFelio #PartsEdge #BZConsultantsGroup #FactsNotFeelingsFriday #Parts #Service #FixedOps #ConnectedRetail #CrossTrain #Communication #MaximizeProfits #LeadWithEmpathy #CustomerExperience #Subway #Confidence #BeKind #CustomerExperience #Consultant #Podcast #Automotive #CarConsultant #AutomotiveConsultant #CartTalk #CarDealership #WomenInAutomotive #WomenInBusiness #AutomotiveMarketing

Aug 13, 202238:38