Brad Hurndell has amassed a wealth of experience in the last 20 years … taking him to the cutting edge of camera technology. One of the highlights: seeing his product strapped to a jet in the latest Top Gun movie (Maverick) … withstanding the insane forces of 700kph, barrel rolls, and flips … capturing footage that will be enjoyed by millions around the world.

After 20 years and extreme success, Brad has recently left Shotover Camera Systems and setup IMMORTAL Camera—offering a bespoke design and build service for extreme stabilisation challenges in the motion picture and television industry. He also offers a brokering service for those looking to buy or sell any stabilized camera system.

In this podcast, Jonathan and Brad discuss his career to date … starting out, developing product, financing, manufacturing … managing cashflow … reaching international markets. Managing remote international teams and developing transparent systems for working collaboratively. Building a deep understanding of customer need. Understanding and managing innovation—step change vs incremental progress. Perfection and competing against “good enough” products. The intricacies of camera technology. Developing products with the entire eco-system in mind. They discuss what’s worked, what didn’t, and why … and how problems were resolved.

Brad is an absolute powerhouse of knowledge and an inspiration to talk to. Not one to rest on his laurels, he’s now a Chartered Director and was recently awarded the Southland Emerging Director award … he’s also completing a Post Grad Diploma in Accounting.

Watch behind the scenes Top Gun Maverick: https://www.youtube.com/watch?v=EXAAhff3bxw

www.immortalcamera.com

www.shotover.com

www.caliberdesign.co.nz

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Talking InnovationBy Caliber DesignFeb 08, 2023