Biz Dev Live with Cameron Toth

Did you know that you were telepathic?

Think & Grow Rich by Napoleon Hill had been recommended to me several times.  Reading the book, I remembered conversations from various forums, and they  started to make more sense.

Vibrational thinking!

Affirmations!

The power of the subconscious mind!

Creative imagination!!

Napoleon Hill’s text from 1931 addresses all of these “new age” ideas!

Napoleon Hill spent 20 years gathering knowledge from people who created massive wealth and fortunes that forged brands that are household names to this very day like Carnegie, Ford, Edison, and Firestone.

Erik Luhrs is a master of the #growthmindset

Key Takeaways:

👉  Everything is driven by BEingness.

👉  There is no Reality except your own.

👉  The point of life (and business) is Happiness.

Erik Luhrs is the creator of BE DO SCALE Hybrid Business Coaching.

He helps Founders & Leaders who've hit a plateau or crossroads in their business create:

1→   Clear Thinking for Confident Decisions

2→  Cool Strategies for Rapid Growth

3→  Renewed Faith in their Limitless Potential.

He is a Master Practitioner of NLP, a Fortune 500 Consultant, Performance Coach, and also he is kind of psychic.

Erik Luhrs on LINKEDIN: https://www.linkedin.com/in/erikluhrs/

What book is Erik Luhrs  reading now?

The Reality Creation Technique

Erik Luhrs recommends:

Illusions by Richard Bach

Do you enjoy prospecting for clients?

Caryn Kopp is a pro who helps those conversations become easier and more frequent.

Key Takeaways:

Caryn is the Chief Door Opener®at Kopp Consulting whose Door Opener®Service has helped thousands secure initial meetings at the Executive Level in almost every major company. Caryn Kopp has been dubbed the Chief Door Opener®because she gets her clients “in the door” with their prospects.

A best-selling author, internationally recognized speaker, and an expert in Business Development, Caryn can be seen in Inc., Fortune Magazine, Forbes and Newsweek. She is a faculty member of Verne Harnish’s Gazelle’s Growth Institute and is the Sales Messaging Coach for Scaling Up coaches worldwide.

She co-authored Biz Dev Done Right and wrote The Path To The Cash! The Words You NEED To Bypass Those Darned Prospect Objections.

Kopp Consulting has been recognized on the Inc. 5000 list for two consecutive years, and named one of NJ’s 50 Fastest Growing Companies, Caryn has received leadership awards including the Stevie Award for Female Entrepreneur of the Year.

Caryn Kopp on LINKEDIN: https://www.linkedin.com/in/carynkopp/

WAIT IN LINE?

OR

SKIP THE LINE?

Grind into failure or hit the cheat code and start the game with massive resources?

You get to decide.

Ginger King is a mentor for those trying to jump into the beauty industry.

She has a powerful message on the power of Mentorship.

From rubbing elbows with Daymond John to navigating the international beauty business scene - you do not want to miss the opportunity to connect with Ginger King!

Takeaways:

⇨ Be flexible in your plans.

⇨ Consistency and persistency are the keys to success.

⇨ Have mentors who can help you to shorten the path.

Ginger King Bio

Cosmetic Chemist. Entrepreneur. Speaker.

Ginger King has been passionately creating beauty products from concept to launch for more than twenty years. She is well versed in innovative concepts, creative product formulation, advanced technology applications, ergonomic package development and impactful competitive analysis. Ginger has developed over thousands of products from hair care to skin care, and sun care to color cosmetics.

Ginger King on LINKEDIN: https://www.linkedin.com/in/gingerking/

Chad Williams story represents a tragic miscarriage of Justice in America.  His story also is a master class in determination.

Chad Williams was an economics major at SUNY Buffalo State, paving the road for a bright professional future.

That all changed as a junior, during an evening with his friends on Chippewa Avenue, when he was falsely accused of assaulting an Uber driver.

In the excruciating year that followed, Williams, who is Black, dealt with a public defender who took little interest in the case, and a justice system that looked at his protestations of innocence with something between indifference and disbelief.

“I’m a college student during the whole thing, and it was weighing on my mind,” Williams said. “I didn’t want to go to work. I didn’t want to go to school.”

After he resisted a plea deal, the case was finally dropped as Williams was entering his senior year in fall 2019.

It was a personal graduation of sorts – he was now determined to do something about social justice issues that nearly derailed his life.

Williams founded dooProcess, a social justice apparel startup, as a way to express himself and make a difference.

Takeaway:

👉 Determination Creates Success

Chad Williams is the founder of dooProcess. Chad is a 2020 graduate from Buffalo State College with a degree in Economics. He is from Brooklyn, NY. Currently living in Buffalo, NY.

#entrepreneuship

#personaldevelopment

#justice

How do you promote your company’s reputation?

How do you continue to serve your existing clients?

Call it client relationship management.  Call it communication.  Call it advertising.

MARKETING is what creates growth for your company!

In this episode we will explore self marketing and the marketing it takes to create an organization.

Takeaways:

👉  Believe in yourself and your passion

👉  Real world experience trumps any degree

👉  You cannot teach drive or motivation - DRIVE & MOTIVATION needs to come from within

Mario Mirabella is the Founder and CEO of MSM DesignZ, Inc. An award-winning digital marketing agency founded in 1999.

Mario has been the visionary behind the company and paved the way for many other agencies starting in this industry.

He has been recognized both nationally and internationally.

Mario’s unique start as an entrepreneur has been inspirational to many.

From a home based business to a full service agency with multiple locations.

Mario Mirabella’s goal is to continue to achieve lasting impressions for his clients.

Please welcome to the show the marketing MadMan himself Mr. Mario Mirabella.

Mario Mirabella on LINKEDIN: https://www.linkedin.com/in/mariomirabella/

Are you optimizing the experience that people are having with your organization?

Are you growth oriented?

Are you content with the way you treat others?

👉  Optimizing the experience people have with your organization

👉  You can do good by doing well

👉  A great employee experience is the foundation of all business achievements

Tonille is a global transformation and people experience leader who has spent her career in the large consulting firms, as well as start-ups and large multinationals, advising and partnering with leaders to operationalize their business strategy through the optimal performance of their people and organizations.

Her focus is on digital transformation, change management, hybrid work, culture, talent strategy, employee experience, leadership development, organizational effectiveness and strategic communications.

Please welcome to the show the tenacious Tonille Miller

How to Create Media that Attracts Clients with Jason Croft | Biz Dev Live #113

Do you think you are a media company?

If you aren’t you should be - or at least you should be thinking like one!

We live in a digital age where the opportunities are abundant and the risk of not competing is that others can easily lap you if they choose.

Takeaways:

🌟  How to launch a client-attracting show that drives instant sales calls. Frameworks and different perspectives on how to approach it.

🌟  How critical it is that you think like a media company - but how to approach it so that it's not so daunting.

🌟  Connection is everything. At the end of the day, embrace your strengths in how you build a network, but make sure that you do.

Jason Croft is the founder of Media Leads, an agency dedicated to a new form of business development - media lead generation. Jason is turning his 30 years of film and video experience and his love of precision interviewing like he's done with Startup Dallas, The Jason Croft Show, Strategy + Action, and Concentric into a scalable system that allows his clients to shorten their sales cycles and rapidly build their dominance in an industry.

Jason Croft on LINKEDIN: https://www.linkedin.com/in/thejasoncroft/

Have you ever thought about owning a franchise? 

Find out what is takes from Giuseppe Grammatico!   

Takeaways:
👉  To make any decision  start with the end in mind and reverse engineer the process.
👉   WHO? NOT HOW!: You don't have to figure everything out OR "How" to get there, find the 'Who" and they will be able to help you. 👍
👉  As a business owner you should alway build and have systems in place as discussed in Michael E. Gerber's book, The E-myth Revisited. These systems will free up your time to experience time and financial freedom.  🤑   

Giuseppe Grammatico has owned a number of Master Franchise licenses and has enjoyed a successful franchising career, guiding over 200 individuals through business ownership, many for the first time. In addition to 2 decades in franchising, he also has 20 years of sales, marketing, and management experience.

He has assisted over 1000 individuals and businesses with their investments and achieved over $1 billion in sales. Not everyone is motivated by money and fame, and Giuseppe knows this. He takes the overwhelming guess work out of the franchising process, listening and teaching along the way. Learning about his candidates specific goals for their business and lives aides in guiding them down their dream path. Those bold enough to take action on their own are the ones that realize the freedom boldness can deliver “Freedom Favors the Bold.”

Giuseppe Grammatico on LINKEDIN:  https://www.linkedin.com/in/giuseppe-grammatico-4407672b/

Are you aligned with your purpose?

Christie Ellis manages a lot!  I am excited to interview here and discover all her secrets for creativity, management and alignment with her purpose.

Takeaways:

→ ‘Alignment with Purpose’ is how you create task/goal success & business growth

→ A business plan that only includes action steps is doomed to fail

→ Success evaluation is crucial to create future success

Christie has founded five companies.

Christie has served as an expert on shows like World News Tonight and The Today Show

Christie enjoys taking complex questions and making them easy to understand for everyone.

Christie is the founder of Phoenix Story Coaching, a positive psychology based life and business coaching firm, which works with successful people who want to thrive, not survive.

Christie also founded the income tax reduction firm for commercial real estate owners, CRE Cash Strategies.

The Swell Party is a luxury catering company in The Hudson Valley that understands food serves the great memories you’ll make on your important day. It’s not about us, it’s all about you.

She is a guest lecturer to Boston University’s MBA program, at franchise conventions and educational seminars around the country. She has served as a contributing writer in publications as varied as the Atlanta Journal & Constitution, NY Real Estate Journal, and Friends Journal: Quaker Thought and Life.

Are you confident when selling your services?

If you are not, your customers hear it.  Can you hear it when your employees aren’t confident with your customers?  It grates on my ears when I hear sales people that are not confident.

How can we improve our confidence with selling?  How can we teach our team and build their confidence?

Takeaways:

• How to Sell Your Services better
• We do not compete against others
• We can learn to lead in any industry

Brian K McNeill is The Sales Confidence Coach!

Brian is the Author of 4 Books including:

• The Shortcut! The fastest route to selling your services better than you ever have before, so that you earn more money than ever before!
• Asking for the Money: How anyone can close more sales, even you!
• Why Rhinos Make Great Salespeople: featuring Mr. Randall the Rhino.

Brian is a Speaker and a Workshop Facilitator!

Brian has been helping organizations, and individual entrepreneurs, and salespeople, to Sell themselves and their Services better than they ever have before, so that they earn more money than ever before - since 1991.

Thousands of people all across the globe have been wowed and greatly benefitted by Brian and his Sales methodologies! As Brian’s hundreds of testimonials can attest, his stuff works immediately!

Please welcome to the show Sales Confidence Coach - the say it to sell it king - Mr. Brian K McNeill

Brian is also the founder and chief facilitator of M.E.N (male empowerment networks of Charlotte)

M.E.N has been helping Men and Teen-Aged Men since August 2013.

Brian is happily married with 6 adult children and 6 amazing grandchildren!

Brian on LinkedIn: https://www.linkedin.com/in/thesalesconfidencecoach/

Takeaways:

+ Time management tips

+ Job search is harder than any other job

+ Plan your work and work your plan

Adam Posner is the Founder and President at NHP Talent Group- a boutique NY-based talent consultancy, specializing in talent access for Senior-level roles within Digital Marketing, Media, eCommerce, Product and Content Creation at startups, Creative Agencies, and Brands. He is also the host of the top global career podcast, ThePOZcast- showcasing experts to help you harness your inner tenacity to drive your life and career forward. He has produced and aired almost 200 episodes with top guests like Gary Vaynerchuk, Grant Cardone, Kara Goldin, and Tucker Max to name a few.

Prior to pivoting into the world of recruiting, Adam spent 15 years working within the NYC advertising and marketing industry. He has led account management and digital strategy at American Express, SIRIUS XM, and digital ad agencies in NYC like VaynerMedia and EP+Co for major Clients like Verizon, Pepsi, and British Airways. This has instilled him with a unique perspective when working with candidates to truly understand their Career DNA and ensure a good fit on both sides of the recruiting equation. In addition, he brings expert advisory around the Talent Acquisition process, employer branding, and recruitment operations.

He has built a strong reputation by always putting relationships first while balancing his Client's business needs and Candidates career goals. Adam is truly a power connector. He identifies opportunities, synergies and connects the dots.

LINKEDIN: https://www.linkedin.com/in/adamjposner/

Do you have what it takes to be great?

If greatness lives within all of us - How do we tap into it?

Takeaways:

• A momentary interruption can shift you to be your most revolutionary self.
• Leap because your faith and strengths have wings to protect your fall.
• You are the greatness that others have yet to see, sometimes that includes you.

BIO

Lolita Walker is a sought-after thought-leader, at the forefront of a movement that empowers busy women to feel and trust the power in their pause, reduce overwhelm and move distractions to achieve undeniable results, NOW.

Lolita’s superpower is that she up-levels you through “spoken word gospel”!

She is a poet, certified life, leadership & executive coach, TEDx & keynote speaker, author of The Intersection of You & Change, podcast host of Coaching, Cocktails & Conversations, a retreat cultivator, and change champion for YOU.

LINKEDIN: https://www.linkedin.com/in/lolita-e-walker/

Is it important to be growing your network?

Maybe you want more business leads.  Maybe you want more attention on your posts.

Either way, having more RELEVANT connections really helps.

RELEVANT is a big key word here because whether it is LinkedIn or any other social network having the numbers without people will not lead to actual engagement, actual sales and/or actual fun!!!

I have grown my network on LinkedIn to 5000 connections!

There are people that have more and if you have less please don’t get lost in the comparison game.  I have 366 subscribers on YouTube and I am very thankful for every single one of them.  They are not easy to get.

We have to be grateful for the connections we have.  And it can be slow going.  We do have ways to consistently add growth and their are techniques that speed up the process.

TIPS - Takeaways

1. Search and Request - REACH OUT!!
2. Add value consistently in every interaction
3. Connect from the comment section

BONUS share one thing you like about someone once per day.

Does your business have a competitive advantage?

How do you communicate it to customers and staff?

If you are like me you probably don’t talk about your competitive advantage enough. Especially in your marketing materials.

When I have a client on the phone shopping for options I am usually fairly quick to mention that my staff is local and knows the area.  This is different from my larger competitors who would need to send staff on train or in a van to my local locations creating more cost for the client even though my hourly rate might be a little higher.  Which means the client still saves on cost!!!

This doesn't fall into “hard sale” territory as I am showing my knowledge and educating the customer.  I get to help in shaping the decision.  Because my staff are local I have an advantage when it comes to consistency and retention for those local businesses and events.

Takeaways:

1. Understand your competitive advantages (You may have more than one!!!)
2. Communicate competitive advantages in marketing & direct communication
3. Develop more competitive advantages as you go!

Build A Moat

A company's moat refers to its ability to maintain the competitive advantages that are expected to help it fend off competition and maintain profitability into the future.

Are you being held back by your own mind?

Do you question whether you are enough?

Takeaways:  
1. You are the limiting belief, don't sell yourself short, you are more than capable.
2. You are the expert, lean-in on your tribe and get a coach to help craft and develop your messages and tools to hone your niche.
3. Don't be afraid to ask for help and take advantage of the tools and resources that are available for FREE if you are a veteran!

Connect with Olivia Nunn on Instagram -  
@rcrprincess
@calm.in.the.storm
@usoamsnewyork

Olivia Nunn is an experienced executive director of communications with a demonstrated history of over 10 years working in the government relations industry. CEO of Olivia Nunn Communications LLC, Olivia is a known as an experienced changed agent leader that delivers key workforce objectives in relation to Diversity, Equality and Inclusion. Olivia recently launched the Military Officer’s Association of America’s Podcast Series. Notability, she retired after 20 years of dedicated service in the United States Army as an Army Public Affairs Officer and Soldier for Life Podcast Host.

Olivia Nunn on LinkedIn: https://www.linkedin.com/in/olivia-j-nunn/

Do you have one set of standards for your staff and another set of standards for your vendors?

Lowering your standards is normally not a good idea.  So making sure your bar is at the same height for yourself, your people and your vendors is really important.

Takeaways:
1.  Set the bar high
2.  Seek a better understanding of yourself
3.  See relationships with eyes wide open

Personality types and references matter.

Does your knowledge matter to people if you don’t show that you care for them?  

I absolutely love those moments of connection that I have with someone when they realize I care and have relevant experience.  People light up and suddenly let you in.  People let down their guard when they know you care.  

Takeaways:
1. Acknowledge
2. Question - Inquire - Research - Observe
3. Listen with empathy
4. Don’t offer unsolicited advice or solutions  

“Nobody cares how much you know until they know how much you care.”  Theodore Roosevelt - 26th President USA  

"Brains are like hearts. They go where they are appreciated" Robert McNamara – Former Business Executive and US Secretary of Defense  

“You can have all the technology and global forces you want, but it’s useless if basic trust doesn’t exist.” Arthur Levitt Jr., a business executive and the former, and longest-serving, chairman of the Securities and Exchange Commission  

“You can make more friends in two months by showing interest in others than you can in two years by trying to get others interested in you.” Dale Carnegie  

Resource Article:  https://www.linkedin.com/pulse/show-how-much-you-care-michael-f-andrew/

Do you spend time crafting your message?  

I often find myself thinking about the quote "If I had more time I would have written a shorter letter"  

MLK Jr.'s famous 'I have a dream' speech is 17 minutes long.    

In this day and age with people's famously short attention spans I wonder if it would have been that long.    

The beauty of a medium like Twitter or Tik Tok is that it forces us to edit down or out the  unnecessary and get to the core message fast and  efficiently.  

Three Tips for Crafting Your Message:
1. Draft Your Message with a Clear Goal
2. Review and Edit Your Message
3. Rehearse your message or let others review   

Let me know what works for you.

Are you wondering if podcasting is right for you?

Ryan R Sullivan has the answers. Watch this LIVE and participate to get answers on how to optimize your podcast.

Takeaways:
1. What to say in your LinkedIn content
2. Determine if a podcast is right for you
3. How to use podcast guesting to grow your business

For the last 3 years, Ryan R. Sullivan has dedicated his life to podcasts. After losing a podcast guest to a car accident in 2019, meeting Gary Vee later that year, and after learning from both experiences, Ryan made a decision to help other people launch podcasts.

Podcast Principles became a reality in 2020 and the company has helped build over 15 shows since then. In the past year, Podcast Principles focused on helping personal brands launch podcasts from start to finish, including production, distribution, guesting, and more.

LINKEDIN: https://www.linkedin.com/in/sullybop/

WEBSITE: https://www.podcastprinciples.com

Do you care about your clients user experience?  Your employees?

Shawn Nason and I will discuss how to succeed by putting people first!!!

Takeaways:
1. As leaders, be transparent, build relationships, and love people.
2. Put your people first, and the business results will come.
3. Experience cannot be a check the box initiative, it must be an organizational mindset.

Shawn "Man On Fire" Nason is an experience evangelist, human-centered designer, best-selling author, top-global podcaster, and an international speaker. Shawn believes the only way to build a sustainable and thriving business is by putting people FIRST.

As an experience evangelist and Experience Ecosystem™ designer, Shawn unapologetically challenges leaders to blow up outdated, siloed systems and rebuild them with an aligned, human-first approach. This includes aligning customer and employee experiences with a healthy dose of leadership development, cultural transformation, and marketplace awareness.

After spending time as the chief experience and transformation officer for Healthways, the chief innovation officer for Xavier University, and six years as an Imagineer for The Walt Disney Company and Disney Cruise Line, Shawn launched a boutique design firm named MOFI.

Shawn is proud to say that MOFI is leading the way in helping companies rethink their Experience Ecosystems to increase revenue, create higher employee retention, and change people’s lives for the better.

As a neurodiverse Native American and parent to two beautiful, neurodiverse children, Shawn wants to build a world that’s filled with heart-centered, people-first design where all voices are honored.

LINKEDIN: https://www.linkedin.com/in/nasonshawn/

Are you trying to get more views?  More connections?  More Followers?  

Today I talk about what has been working for me and what I have seen work for others.  

LinkedIn Success - Upping Your Numbers | Biz Dev Live #295  

Takeaways:
1. Daily Effort (Engage to get engagement)
2. Meaningful Content
3. Consistency (What's your goal?  Are you working towards it?)   

Reference Article: https://kinsta.com/blog/linkedin-statistics/  

Of those LinkedIn users who are frequently engaging with the platform, 40% access it on a daily basis, clocking up over 1 billion interactions every month. However, LinkedIn is used sparingly, so you only have a few minutes to make an impact. Users only spend about 17 minutes on LinkedIn per month.  

LinkedIn now has almost 740 million members with over 55 million registered companies.  

LinkedIn is an especially good source for discovering leads. Hubspot found that LinkedIn is 277% more effective at generating leads than Facebook and Twitter.  

In 2019, LinkedIn sessions increased 25 percent year-over-year, with 358 billion feed updates viewed.  but only 3 million users (out of the 740 million) share content on a weekly basis. This means that only about 1% of LinkedIn’s 260 million monthly users share posts, and those 3 million or so users net the 9 billion impressions.

Are you disciplined with your time?  

You may need to talk this through with someone.  I did.  I know I need to time block.  I know I need to set time aside but it can be challenging  to do it.  

Set Your Schedule  

If you are having trouble setting your schedule I suggest you focus on these three areas:  

1. Health
2. Relationships
3. Business/Revenue Generation  

Put them on your calendar and make sure you commit to making these priorities a priority over things that you may enjoy doing more but do not drive you towards your goals.

Can you imagine a life with no limits?  

Sometimes we need to think bigger.  Sometimes we need to embrace the impossible.  Regina Nunnally has a lot going on.  Join as we talk about how she strategizes and plans her own destiny to better understand your own.  

Takeaways: 

1. Hope is not a strategy 

2. Plans change, decisions do not 

3. Be allergic to ignorance.  

Attorney Regina Nunnally is a native of Daytona Beach, Florida. Regina is currently a criminal defense attorney, works as an Assistant Public Defender in Bunnell, Florida. She has won numerous awards for her litigation. Regina has seen first hand how ignorance can make a person vulnerable. So, she uses her life lessons forged in the heat of battle to teach, invest knowledge and change minds.  

Regina is an ordained minister and co-pastor of Restoration Church in Daytona Beach. Her ministry began at 12 years old. Her father was a pastor thus why she identifies herself as "The Preachakid Sensation" or "Pksensation" for short if you follow her on Instagram. She incorporates precepts and tenants from her faith to you how to be more than an overcomer.  

Regina is an author, Amazon.com best seller, and have written numerous articles for online and offline publications. Therefore she uses her writing abilities to communicate her solutions to everyday problems such as legal, stress, rejection, unforgiveness, relationships, finances, travel and life success.  

Regina is the creator and founder of See The World Thru My Eyes, LLC. which is an eco-system of diverse services providing personal development, travel, finance and personal care products. Online resources in these areas can be found at http://bit.ly/rnunnally  

LINKEDIN: https://www.linkedin.com/in/regina-nunnally/