The Digital Mittelstand

In this episode, together with Frank, we covered quite interesting topics around project management for #Mittelstand.  We have talked about the following topics;      

• As a remote-only company for years, what are your learnings that other Mittelstand companies benefit from? 
• How do Project Wizards use digitalization in its daily business?  
• How does Merlin help Mittelstand? 
• Can you give us use-cases from your clients in Mittelstand?  
• What's Frank's top suggestion for Mittelstand owners, and managers to apply right away?  

Frank is an experienced project manager, and founder of Project Wizards, the company that created Merlin! Merlin is THE project management tool for iOs devices and it's the number #1 in the world. Frank brings his own valuable experience as an entrepreneur as well as a project manager.  

In this episode, together with Cem, we covered quite interesting topics around B2B Tech Procurement and Comparison Platforms for #Mittelstand.   

We have talked about the following topics; 

• Can you summarize what AI Multiple does differently?
• How does AI Multiple help Mittelstand?
• What are the challenges of Mittelstand when it comes to B2B Tech Procurement?
• Can you give us use-cases from your clients in Mittelstand?
• Which B2B Tech trends are emerging for German Mittelstand?
• What's Cem's top suggestion for Mittelstand owners, and managers to apply right away? 

Cem is an entrepreneur and the founder of AI Multiple. As an ex McKinsey Consultant, he brings his experience around AI to mittelstand and enterprises by providing transparent data about vendors available for more than 600 categories.  

Download Digital Transformation Guidelines for different Industries:  

In dieser Folge behandeln wir zusammen mit Oliver Sowa ganz interessante Themen rund um; 

• Vorbildcharakter der Digitalisierung für andere mittelständische Unternehmen
• Digitalisierungsgrad der deutschen Bauwirtschaft
• Wie nutzt Beutlhauser digitale Lösungen, um seinen Kunden zu helfen?
• Was bedeutet die digitale Transformation für Oliver?  

Oliver ist Geschäftsführer der Beutlhauser Gruppe mit 28 Standorten in Deutschland und mehr als 1400 Mitarbeitern. Er hat sehr viel Managementerfahrung. Ihre Geschichte der digitalen Transformation ist ein gutes Beispiel für andere mittelständische Unternehmen. Oliver ist gerne bereit, seine Erfahrungen über seine eigene erfolgreiche digitale Transformation zu teilen.  

In this episode, together with Steffen, we covered quite interesting topics around Smart Factory for Mittelstand. 

We have talked about the following topics;  

Can you help us to understand, what is a smart factory?

Which technological prerequisites should Mittelstand fulfill for the smart factory?

How does your company help Mittelstand?

Can you give us use-cases from your clients in Mittelstand?

What's Steffen's top suggestion for Mittelstand owners, and managers to apply right away?  

Steffen is an expert for Industry 4.0/Smart Factory and Digital Excellence. Changing, improving, and digitalizing have been the key points of Steffen's professional career from the very beginning. After 15 years in the industry, Steffen decided to offer his expertise to more than one company at a time and started his own business.   

In this episode, together with Clemens Böhmer, we covered quite interesting learnings between #Mittelstand and Enterprises.  We have talked about the following topics;    

 • How Mittelstand can learn from large corporates ...and large corporates from Mittelstand? 

 • How do you help Mittelstand? 

 • Can you give us use-cases from your clients in Mittelstand?  

• What's Clemens's top suggestion for Mittelstand owners, managers to apply right away?  

Clemens is the Head of Digital B2B Sales in A1 Telekom Austria AG, Austria's leading telecommunication service provider. He has recently founded Der Digitalisierer, where he helps Mittelstand to digitalize their sales and marketing activities. Clemens is also a fellow triathlete racing in 70.3 Ironman distance.  

In this episode, together with Roland Hörmann, we covered quite interesting topics around LowCode for #Mittelstand.  

We have talked about the following topics;      

• What is low-code anyways?

• How does SIB Visions help Mittelstand?

• Can you give us use-cases from your clients in Mittelstand?

• Does low code decrease the workload of IT? 

• What's Roland's top suggestion for Mittelstand owners, managers to apply right away?  Roland Hörmann is an entrepreneur, the founder of SIB Visions from Austria. He and his team of 20 employees provide the low-code platform VisionX.  

In this episode, together with Ralf Becker, we covered quite interesting topics around Data Security, GDPR, and Implications for #Mittelstand. Salesforce, O365, AWS and how they process our data. 

We have talked about the following topics;      

• Why the name daschug? 

• How should Mittelstand be aware of when it comes to Data Protection and GDPR? 

• Which criteria should Mittelstand have while choosing software like Office 365, Salesforce, etc.? 

• How does daschug help Mittelstand? 

• What are the use-cases from your clients in Mittelstand? 

• What's Ralf's top suggestion for Mittelstand owners, managers to apply right away?  

Ralf is the founder and CEO of daschug GmbH, with its team serving around 100 mid-size businesses in data protection and information security, located in Darmstadt in the center of Germany. He is an external data protection officer, as well as an information security officer. He has more than 20 years of experience in the field.    

The Only English Speaking Podcast about German Mittelstand  Does that sound contrary? Great! This is what exactly I will explain to you today. If you want to learn why, please hang around, I will cover it soon!  

As I am re-branding The Digital Mittelstand YouTube Podcast, I have thought I can share the news with you, what we are up to and which episodes are on the way. Please support me by subscribing, liking, and commenting on my content.  First of all, to distinguish between the different contents here we cover in TDM, I have come up with Series names. 

To begin with, we have Voices of the Mittelstand series, where I have CEOs, CTOs from Mittelstand all over Germany, you might check out already Tamey and Jörg episodes. The goal here is to have insights from Mittelstand themselves.

The second series is the expert interviews. Where I have experts on topics such as Digital Transformation, BPM, Process Automation, Agile Methodologies, New Work, AI, Process Mining, RPA, Test Automation, New Process, QM, and so on. So that's the concept and I plan to release 40 Episodes in 2022. 

If you have any content requests, topics please let me know in the comments. if you think that you can be a guest on my podcast, reach out to me directly. I would love to hear from you!  Before I jump into the Why English part, here are some topics already in production: Datenschutz, AI, Insights from the Automotive Industry, etc. 

Why English? 2 reasons. First and foremost, I want to debunk the myth: German Mittelstand is conservative! HELL NO! There might be some companies, which are very conservative. That's fine. However, we are not a good match then. Consuming content in English is already an indicator of the company culture as well as willingness to go outside of the comfort zone. Which makes us a good match. That's enough for me! I can only build a healthy relationship with open-minded people, let it be an audience, clients, or business partners!  

Secondly, as someone, who learned German as a foreign language, I don't think that I can make a difference. Given the fact that there is already high-quality content in German, by native speakers out there. Adding upon that, the language of IT is English, and my main target group is CTOs. Hope that's enough of an explanation.  

Just as a recap, what we have achieved in 2021 together is 42 episodes, more than 6000 views, 33 podcast guests, more than 120 subscribers, 1000+ minutes of recording, and countless memories. Last but not least, PRECIOUS insights and learnings from the 33 guests that I have interviewed.  Wrapping-up: I want to thank you from the deep of my heart. 

Thank you to all; the subscribers, supporters, and podcast guests. Your contribution means a lot! Together we will revolutionize the German Mittelstand.  

In this episode, together with Jörg Jacob, we covered quite interesting topics around Digital Transformation for #Mittelstand, covering use cases and implementation examples. This is the second episode of the Voices of Mittelstand series. We have talked about the following topics;  

• As a family business owner, then a managing director of a mittelstand company, how do you see the digitalization level of German mittelstand? 
• If no secret, what measures of digitalization are being implemented for your company? 
• Can you give us use-cases from your company, where digitalization already benefited you?  
• What's Jörg's top suggestion for Mittelstand owners, managers to apply right away?  

Jörg used to work in a family business and is now CEO of a metal scrap company from Bayern. He has more than 10 years in the metal scrap industry. He is also an HHL Alumni.  

In this episode, together with Sascha, we covered quite interesting topics around Digital Events for #Mittelstand. We have talked about the following topics;  

• What are the main benefits of digital events for Mittelstand?
• Then how does 2nd Digital Revolution your company help Mittelstand?
• How are you related to low-code?
• Can you give us use-cases from your clients in Mittelstand?
• What's Sascha's top suggestion for Mittelstand owners, managers to apply right away?  

Sascha is a young entrepreneur, founder of 2nd Digital Revolution, where they help Mittelstand to run digital events. Digital events are not only for big corporates, and Sascha is here to prove it. 

In this episode, together with Mirko, we covered quite interesting topics around New Process for #Mittelstand. We have talked about the following topics;  

• What is New Process all about and how did it start?  
• Is New Process applicable for Mittelstand? 
• So how do you help Mittelstbad?  
• Can you give us use-cases from your clients in Mittelstand?   
• Can you tell us more about Process Purpose?   
• What's Mirko's top suggestion for Mittelstand owners, managers to apply right away?  

Mirko is an experienced process manager with more than 20 years of experience, working in Lufthansa, but at the same time developed the New Process concept, where he examines how companies, especially Mittelstand, can adopt New Work principles combined with an approach to process management.  

In this episode, together with Tamey Özdemir, we covered quite interesting topics around Dr. Meisel Consulting UG's challenges as a small Technology/IT Service Provider #Mittelstand.  

We have talked about the following topics;      

• What are your challenges as a Mittelstand company? 
• How digitalization plays a role in your growth? 
• Which digital use-cases you have, that helped your company? 
• As a growing Mittelstand company, what would you do differently if you have just started over? 
• What’s Tamey’s top suggestion for Mittelstand owners and managers to apply right away?  

Tamey is the managing director of Dr. Meisel Consulting UG, a small Technology Service Provider and she is my first guest of the series: Voices of Mittelstand. As a small IT company, Tamey has a lot to share when it comes to growth and digitalization.

In this episode, together with Bettina, we covered quite interesting topics around procurement, especially indirect procurement, expense management, and its use-cases for #Mittelstand.  

We have talked about the following topics;      

• What's indirect procurement and why should the "Mittelstand" implement a solution? 
• How Hivebuy can help Mittelstand? 
• Why would the Mittelstand implement Hivebuy? 
• What are the use-cases HiveBuy has for Mittelstand?  
• What is Bettina's top suggestion for Mittelstand owners and managers to apply right away? 

Bettina is an entrepreneur, founder of HiveBuy. She has experience in e-commerce and especially as a finance consultant.  

In this episode, together with Barbara Fluegge, we covered quite interesting topics around new markets, profit margins, digital transformation, and entrepreneurial resilience for #Mittelstand.  

We have talked about the following topics;    

• In one of our conversations, you've mentioned that design thinking is great. But where is the action? How does that apply to Mittelstand? 
• How can Mittelstand grow in new markets without sacrificing its profit margin?  
• How does Mobility Moves Minds help Mittelstand?  
• Can you give us use-cases from your clients in Mittelstand? Maybe talk about your conversation with the EX-CEO of SAP?  
• What's Barbara's top suggestion for Mittelstand owners, managers to apply right away?  

Barbara is a book author, entrepreneur, founder of Digital Value Creators and Mobility Moves Minds. She is also a digital transformation expert, having more than 20 years of experience in the field.  

In this episode, I am explaining 360 Digital Transformation, and which products and services we provide for #Mittelstand.   

I have covered topics like:  

• What makes 360 Digital Transformation different? 
•  What does 360 Digital Transformation do? 🤔  
• Which services and products do we offer?  

360 Process Consulting Workshop: https://360dt.de/360-process-consulting-workshop

Free templates for process optimization: https://360dt.de/how-to-execute-process-optimization

Learn more about E-Flow: https://netoloji.com/en

In this episode, together with Philipp Päuser, we have talked about #Digitalization for #Construction Industry especially for #Mittelstand.   

We have taught the answer to the following questions;   

• Can you explain to us the digitalization level of the construction industry in Germany?  
• What are use-cases of digitalization that can be applied to the construction industry? 
• Where do you see the industry trends for digitalization in 5 years?  
• What are the effects of a missing digitalization on the construction industry?   
• What are the challenges to foster digitalization in construction?  
• What's Philipp's top suggestion for Mittelstand owners and managers to apply right away?  

Philipp is an HHL Alumni, Managing Director of LCM Digital GmbH. They provide a collaboration and information flow tool special for the construction industry.  

In this episode, together with Selin Neefischer, we have talked about Data Science Applications in #Mittelstand.   

We have covered topics like;    

• What's data science in simple terms?  
• How that's connected to AI?  
• What does PEMAVOR do then?  
• Can you give us some use-cases from your mittelstand clients?  
• What's Selin's top suggestion for Mittelstand owners and managers to apply right away? 

Selin is a data scientist and an entrepreneur, co-founder of PEMAVOR, and mother of two kids ☝️  

In this episode, together with Daniel Zinner, we are talking about #Digital HR for #Mittelstand.  

 We have covered topics like;    

• Let's talk about Digitalization for Mittelstand. As an #HR expert, where do you see the digital transformation?  
• Can you give us use cases of digital transformation for Mitelstand?  
• Should Mittelstand look at international talent options?  
• What are the ways to mittelstand for international recruiting? 
• What is Daniel's top suggestion for Mittelstand managers, owners to apply right away?  

Daniel is such a diverse and skilled person! He is an international HR and communication consultant! HHL Alumni, entrepreneur, founder of Zinner Global Mobility, Co-Founder HR Global, co-host Berliner Zinner Podcast with Olaf Mehlhäuser and lecturer in various universities across the Globe ☝️ 

Connect Daniel on LinkedIn: https://www.linkedin.com/in/daniel-zinner-mba/ 

Daniel's website: https://zinner.io 

Connect me on LinkedIn: https://www.linkedin.com/in/canadiguzel 

In this episode, together with Daniel Burns, we are talking about #ValueStreamMapping for #Mittelstand. 

We have covered topics like;    

• What is Value Stream Mapping (VSM) and how Mittelstand can benefit from that?  
• What are the use-cases for VSM applied to Mittelstand?  
• Testifi is a Mittelstand company, although you are a software company, what are the benefits of Digitalization you see?  We know test automation from big enterprises. 
• Is test automation applicable to Mittelstand?  
• What is Dan's top suggestion for Mittelstand managers, owners to apply right away? 

Dan is the co-founder of Testifi GmbH, which was established in 2017 and now grew over 30+ employees. Testifi has clients like Amazon, BMW, Vodafone. Dan is from New Zealand and is ex pro-Kick-box fighter.  

Connect Dan on LinkedIn: https://www.linkedin.com/in/danburns6/  

Testifi's website: https://testifi.io  

Connect me on LinkedIn: https://www.linkedin.com/in/canadiguzel  

In this episode, together with Evgeni Kouris, we are talking about New #Mittelstand and how can mittelstand collaborate with Startups and Zebras for a mutual benefit.  

We have covered topics like;    

• What is New Mittelstand?  
• What do Zebras and Mittelstand have in common?  
• What are some use-cases of this approach applied to Mittelstand?  

Evgeni is the New Mittelstand Founder & Co-Pilot (co-leading transformations of Hella/HGS, Bahlsen/HERMANN'S), a Corporate & Startup Drop-out (ex-BCG, Founder Toywheel.com, Seedcamp & Hub:raum alumnus Gamewheel.com) also an Entrepreneur & Musician (Timid Tiger).  

Connect Evgeni on LinkedIn: https://www.linkedin.com/in/kouris/ 

Here is the link to the Glossary: https://newmittelstand.org/glossar 

Connect me on LinkedIn: https://www.linkedin.com/in/canadiguzel

In this episode, I am talking about digital transformation


for #mittelstand


and give three concrete use-cases we have implemented for our clients.  

The use-cases were:  

1) Eliminating paperwork: How a simple process like the meeting minutes process can save significant time for your company? 

2) Eliminating manual work: How by a simple integration, your company can eliminate cumbersome manual efforts? 

3) Predictive analysis: How AI can help you to increase your customer satisfaction and solve problems even before they happen?

I am the founder of 360 Digital Transformation, where we help small and medium businesses (SMEs aka Mittelstand) to optimize, digitalize and automate their business-specific processes.

In this episode, together with Senaj Lelic, we are talking about the new normal for #mittelstand and how life will be for small and medium businesses after the pandemic.

We have covered topics like;    

• Which trends does Senaj see changing in Mittelstand after the pandemic?  
• How do you define the new normal especially for the German Mittelstand?  
• When it comes to digitalization, is there any learning from other countries that German Mittelstand can also do?  
• What's Senaj's top suggestion for mittelstand owners and managers to apply right away?  

Senaj is the founder and managing director of oneAssist, an Information Management company. He is an entrepreneur, Microsoft MVP for the last 20 years, and a natural-born presenter.  

Connect Senaj on LinkedIn: https://www.linkedin.com/in/senaj/ 

oneAssist Website: https://www.oneassist.de/ 

In this episode, I cover the topics like:

• Why #Mittelstand is important?  
• What are hidden champions?  
• What are the challenges that Mittelstand face?  

In this episode, together with Jens Heitland, we are talking about #innovation for #mittelstand
. 

We have covered topics like;    

• How Mittelstand can apply innovation?  
• What are the real-life examples of innovation in Mittelstand?  
• Is that complicated to apply innovation for Mitttelstand?  
• What's Jens's top suggestion for mittelstand owners and managers to apply right away?  

Jens Heitland is the Founder of Heitland Innovation. He left his corporate career in one of the biggest retailers behind and decided to be an entrepreneur. He has now established 5 companies. He is a fellow triathlete as well. 

Connect Jens on LinkedIn: https://www.linkedin.com/in/jens-heitland-2b309a44/  

Jens's challenge to innovate 1 Million people: https://www.onemillioninnovateurs.com/  

Heitland innovation website: https://www.heitlandinnovation.com/  

Jens Heitland Show Podcast: https://www.youtube.com/channel/UCjuSGi1feauCNSER3IKuGWg

Connect me on LinkedIn: https://www.linkedin.com/in/canadiguzel/

In this episode, together with Sarah Berger, we are talking about digital product development for #mittelstand. What makes this episode special is that we have spent more time giving examples than talking about the concepts.

We have covered topics like;  

• Why digital product development is important for Mittelstand?
• What do you mean by digital product development? Can you give examples, use-cases?
• Is that complicated to develop digital products and how fast is the idea to live cycle?
• What's your top suggestion for mittelstand owners and managers to apply right away?
• What do Beavers have to do with #Mittelstand?

Sarah Berger is the Founder of Biberei. She is a fellow HHL alumni, entrepreneur, and experienced #IT expert.

Connect Sarah on LinkedIn: https://www.linkedin.com/in/sarah-berger-biberei/

Sarah's Article about IoT (in German): https://www.biberei.de/iot-what/

Biberei website: https://www.biberei.de

The Lean Start-up by Eric Ries: https://tinyurl.com/48gojjhc

Connect me on LinkedIn: https://www.linkedin.com/in/canadiguzel/

In this episode, together with Christoph Kesselmeier, we are talking about process mining and business intelligence (#bi). Moreover, how these technologies work hand to hand. 

We have covered topics like;    

What is process mining in simple terms?  

What are the prerequisites of process mining for #mittelstand?  

What are the use cases of process mining and BI for mittelstand?  

What is Christoph's top suggestion for mittelstand owners, managers to apply right away?  

Christoph Kesselmeier is the Co-Founder and Senior Consultant at process science.  He is quite experienced in #BPM as well as process mining.  

Connect Christoph on LinkedIn: https://www.linkedin.com/in/christoph-kesselmeier/  

Process Science website: https://www.process.science/

Connect me on LinkedIn: https://www.linkedin.com/in/canadiguzel/

In this episode, together with Hubertus Schmidt, we are talking digital transformation (#digitaltransformation) from an #academic perspective.

We have covered topics like;    

• Why an academic perspective is important for a successful digital transformation? 
• What's the role of people in a digital transformation project? 
• How do you classify culture as a success factor?  
• Does #mittelstand have an advantage regarding team size in comparison to enterprises? 
• Why knowing your people is crucial? 
• Why don't companies take action, even though they know the benefits of digital transformation? 
• What is Hubertus's top suggestion for mittelstand owners, managers to apply right away?  

Hubertus Schmidt is an assistant professor at FOM, managing director of KOSTENEX and Conectimus. His motto is: Start doing the right things right.

Connect Hubertus on LinkedIn: https://www.linkedin.com/in/hubertusschmidt/ 

Connect Hubertus on XING: https://www.xing.com/profile/Hubertus_Schmidt3/cv 

Connect me on LinkedIn: https://www.linkedin.com/in/canadiguzel/ 

In this episode, together with Nico Bitzer, we are talking about digital competence (#digitalcompetence) for #mittelstand (small and medium businesses).  

We have covered extensive topics such as;  

How Mittelstand can build digital competence?

Can an accountant build robots?

Where should a typical Mittelstand start to build digital competence?

What is an automation strategist and what are the prerequisites?

What's Nico's top suggestion for mittelstand owners and managers?

Nico Bitzer is the CEO of Bots and People. Their mission is to empower people and companies to automate processes! He is also a #Berliner like me :)

Connect Nico on LinkedIn: https://www.linkedin.com/in/nicobitzer/

Bots&People Website: https://botsandpeople.com/

Connect me on LinkedIn: https://www.linkedin.com/in/canadiguzel/ 

In this video, I am talking about Business Process Management in the new normal, and how it will effect the #mittelstand.  

For this purpose, I am using my #BPM Guide, which I prepared a couple of months ago, where I interviewed the top 6 BPM experts. 

My aim is to show the mittelstand, how they can adapt themselves quickly to the new normal.  Therefore I have asked 3 questions to each person.  

After the introduction,  I go over the questions and pick the highlight of that person.  

Here are the 3 questions; 

1. Digital Transformation and BPM in the new normal?

2. No-code&low-code versus high-code approach?

3. What is your top suggestion to mittelstand owners, managers to apply right away? 

Here is the link to the free BPM Guide in the New Normal: https://360dt.de/wp-content/uploads/2021/10/BPM-Guide-Draft-14.pdf

Connect me on LinkedIn: https://www.linkedin.com/in/canadiguzel/ 

In this episode, together with Tom Alpers, we are talking about #process #automation in #mittelstand (small and medium businesses). 

Are German mittelstand digitalized enough to protect their competitiveness? If not, why?  

What are the most common challenges that you face in mittelstand as an automation expert?  

How digitalization enablers can overcome the fear of change?  

What are the minimum infrastructure requirements for process automation in mittelstand?  

What's Tom's top suggestion for mittelstand managers?  

Tom Alpers is an enabler of business process automation for SMEs and owner of brain:tz.  He helps companies by finding the right automation solutions for SMEs to optimize business processes without losing vital business resources like time, costs, and people.

Connect with Tom on LinkedIn: https://www.linkedin.com/in/tomalpers/

Connect with Can on LinkedIn: https://www.linkedin.com/in/canadiguzel/

In this episode, together with Neil Thomson, we are talking about topics such as business process management and #BPM use cases for mittelstand.  

• What is a BPM Tool and how it can help mittelstand?  
• What to look for in a BPM tool with regards to mittelstand processes? 
• What are the most common misperceptions when it comes to BPM in mittelstand? 
• What are the use cases of BPM?  What's Neil's top suggestion for mittelstand managers? 

Neil Thomson is the International Channel Manager of Netoloji Software, an innovative and dynamic company, also the vendor of no-code BPM Tool: E-Flow. As experts in business process management, E-Flow's customer base is dominated by mittelstand companies.  #digitalization #digitalmittelstand #mittelstand

Netoloji's Website: https://netoloji.com/en/

Connect with Neil on LinkedIn: https://www.linkedin.com/in/neil-thomson-0997b1/

Connect with Can on LinkedIn: https://www.linkedin.com/in/canadiguzel/

In this episode, together with Lukas Zechel, we are talking about topics such as digital purpose and digital readiness for mittelstand. 

What actually the digital purpose stands for? 

What is a digital readiness check and how it can benefit the mittelstand?  

What are the most common obstacles that German mittelstand face during their digital transformation?  

Is getting a consulting company on board costly for the mittelstand?  

What's Lukas's top suggestion for mittelstand managers?  

Lukas Zechel is the Co-Founder of BITROAD GbmH, a digitalization strategy consultancy. As experts in digitalization strategy, they serve exclusively to the mittelstand.  

Connect with Lukas on LinkedIn: https://www.linkedin.com/in/lukaszechel/

In this episode, together with Daniela Fink, we explore the new work concept and discuss how it can be applied to the mittelstand.  

What are the factors or new work?  

How mittelstand can benefit from the new work concept?  

What's the role of change management in digital transformation?  

Can agile methodologies i.e. Scrum be applied to the mittelstand?  

What's Daniela's top suggestion for mittelstand managers?  

Daniela Fink is a business coach, and trainer based in Cologne. As an expert in Leadership & Strategy, she works with international companies and mittelstand.  

Here is the link to the video of Carol Dweck explaining Groth Mindset that Daniela mentioned: https://youtu.be/hiiEeMN7vbQ

Connect with Daniela on LinkedIn: https://www.linkedin.com/in/danielafink/

In this episode, I am explaining my purpose for creating the Digital Mittelstand series.  

* What does Mittelstand stand for? * What's my aim in creating this podcast? 

* Which value do I bring to my audience? 

* Who will be my guests and who is the potential audience?  

In case you have any topics in your mind for me to cover, let me know in the comments.

In this episode, we are talking about the digitalization in the Mittelstand, especially in the DACH region with Anton Kramm, CEO of Valial Solution.  

We are covering questions like; 

• Why German Mittelstand are not digitalized?
• Are there any subsidies and grants available for the Mittelstand in Germany?
• How no-code & low-code tools can help SMEs in their Digital Transformation journey?
• What's your top tip for SMEs?