Inside The Industry

Mississauga, ON-based Dave Woods had a chat with us about his podcast, In The Country With Dave Woods, and his songwriter showcase events now taking place at two locations.

On this episode of Inside the Industry Jenna spoke with Jeff Ojeda of Phase Management in Vancouver, BC!

Topics include when to hire management, what’s expected of you when working with management and more!

In this segment of Inside The Industry series Jenna Melanson spoke with Eric Alper of Eric Alper PR in Toronto, ON.  

Find out more about working with a publicist, social media scheduling and more!

For our first interview in our Inside The Industry series in 2023, Jenna Melanson spoke with music producer Joel Schwartz from Toronto, ON.  Find out more about home recording, what you need to know before working with a producer and lots more!

On this week's Inside The Industry, our editor Jenna Melanson spoke with Mississauga, ON-based jack of all trades regarding music, Demetrius Nath.

On this segment of Inside The Industry, Jenna Melanson spoke with Kara Purto from 604 Records about her work in A&R and Sync Licensing, as well as tips for upcoming artists trying to promote themselves in the new world of 2022 and beyond.

On this segment of Inside The Industry, Jenna Melanson spoke with the founder of The ML Group,  Matthew Layne, based in London, ON, about his various jobs in the music industry.

Inside The Industry - Laura Simpson 

On this segment of Inside The Industry, Jenna Melanson spoke with CEO and co-founder of Side Door,  Laura Simpson, based in Halifax, NS, about their redesigned and refined platform, how people can create a show with Side Door, and her advice for artists, in general.

Inside The Industry - Gabe Koury 

On this segment of Inside The Industry, Jenna spoke with Little Monkey Press founder, Gabe Koury about how he got started, how bands should go about contacting him for booking at the Bovine Sex Club in Toronto, and so much more!

I receive thousands of emails about music from bands/labels/PR people for my show. It still astonishes me how some of these emails are convoluted, and it is difficult to find a link to listen to the music!

Somewhere near the top of the email, you should have a link to listen and a separate link to download the song/album you’re plugging. Always presume the person opening your email is extremely busy.

Jennifer Hall – Möbius PR (Möbius Artist MGMT)

To grab the interest of the media outlets that your publicist will be contacting – and their readers – have some great quotes ready. Is there a story behind the song? What lyrics are important to you and why? Why is the song special to you?

This is your chance to connect with a new audience beyond just having a great song. Take advantage of the opportunity to differentiate yourself and introduce yourself to new listeners.

Adam Bentley – Auteur Research

I overuse two words, Stockpile, and Consistency. Artists are often releasing music in a never-ending cycle these days. There is also an expectation for a steady flow of social media posts.

To do this in real-time is madness. Having a stockpile of music and social media content keeps the pressure off. It’s also a safety net to make sure you’re able to stay active even when you don’t feel creative.

Listeners have expectations too, but the last thing you want to do is make music that you’re not excited about. Or to be engaging with your audience in a way that feels disingenuous.

80% of your content should be built before you launch, and 20% in real-time. That way, you’ll be able to react in the moment but also not worry about disappearing for long stretches.

Everyone is going to have their own comfort level, but a stockpile of content makes being consistent a whole lot easier.