Here's the thing: when customer service is done right it will tremendously boost your business.

Why?

Because retaining customers is less expensive than acquiring new ones....among other things. There are many reasons why you should offer the best customer service in your industry to your customers. A bad customer experience can turn into a great marketing opportunity....if you are doing things right. Instead of offering reactive customer services give adopt proactive customer service practices.

Customer service is your opportunity to positively represent your brand, image, mission, and values. Turning a negative customer experience into a positive one will bring in more customers because happy customers will refer others. Encourage customer loyalty because we all know that 67% of customers are more than happy to pay more to get a better service from a brand they trust.

Listen to Candace's negative experiences during her recent vacation to Florida and how they convinced her to remain loyal to a brand she likes and still trusts.

This episode is brought to you by Smart Brand Ideas, AnchorFM, and Candace Bui-Walston with EXP Realty.

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