Badass Marketing: Unleashing the Power of Digital Strategies

In the dynamic landscape of digital marketing, leveraging Artificial Intelligence (AI) tools and crafting resonant content have become pivotal for brands aiming to carve out their niche. During a riveting session on Badass Marketing, experts Mike Doherty and Angela Dunz embarked on a deep dive into the evolving role of AI in marketing alongside the nuanced art of language and audience engagement. Their dialogue shed light on pivotal strategies for harnessing AI to bolster marketing efforts, underscored the critical balance between complexity and clarity in communication, and highlighted tools like Grammarly and ChatGPT as essentials in the marketer's toolkit.

In the ever-evolving world of digital marketing, staying ahead of the curve is crucial. Recently, industry experts Mike and Angela explored the shifting dynamics of this field in their latest edition of "Badass Marketing." Their conversation delved deep into the challenges and strategies pertinent to digital marketing and lead generation, offering invaluable insights for businesses looking to excel in this competitive arena.

In this edition of Badass Marketing, Angela Dunz and Mike Doherty discussed their challenges in 2023, including declining website traffic and engagement due to generative AI and Google's evolving platforms. We emphasized the need to diversify outreach strategies by building online communities, engaging in offline activities, and enhancing the quality and personalization of the client journey. We stress the importance of adapting to the changing digital landscape and being more intentional about each step in the client journey to address the challenges posed by technological advancements.

In this edition of Badass Marketing, Angela Dunz, and Mike Doherty delve deep into the heart of modern marketing techniques, exploring everything from guerrilla tactics to the subtle art of co-marketing. This comprehensive guide aims to equip marketers with a thorough understanding of contemporary strategies, ensuring their campaigns resonate with their audience effectively.

In this edition of Badass Marketing, Mike and Angela, two seasoned marketers, are engaged in a thought-provoking dialogue about the impact of Artificial Intelligence (AI) on marketing in 2023 while also casting their predictions for 2024. This comprehensive discussion highlights the current state of AI in marketing and offers a roadmap for navigating the evolving digital terrain.

Understanding the blend of traditional approaches and cutting-edge technologies is crucial for businesses in an era where marketing strategies evolve quickly. This article explores key insights from marketing experts Mike and Angela, delving into the potent mix of nostalgia marketing, the power of simplicity in branding, and the transformative impact of generative AI, particularly Chat GPT, on the marketing landscape.

In the realm of marketing and community growth, the magic of storytelling reigns supreme. In this edition of Badass Marketing, Mike and Angela, seasoned marketers, recently delved into this topic, showcasing how narratives can not only beautify neighborhoods but also breathe new life into them. The discussion, centered on San Francisco's mural arts, painted a vivid picture of transformation and connection. By unraveling the threads of a startup's origin story and personal journey, a narrative is spun, offering a value proposition that resonates deeply with audiences.

In this edition of Badass Marketing, we explore the vital aspects of website accessibility and compliance, shedding light on the significance of accommodating individuals with disabilities. Mike Doherty and Angela Dunz, in their discussion, underscored the importance of making web content accessible to 25% of the audience with disabilities. They also addressed the necessity of avoiding predatory lawsuits, shared concrete examples of websites violating accessibility guidelines, and delved into the legal requirements and business advantages of offering reasonable accommodations for people with disabilities. Additionally, they highlighted the accessibility features of the Understanding E-commerce website, which include a text-to-speech tool, alt tags for images, and provisions for those with cognitive disabilities.

In the latest episode of Badass Marketing, Mike and Angela shared their invaluable insights on the critical elements of website design and branding. In this comprehensive article, we explore their key takeaways, highlighting the importance of these factors in capturing visitor engagement and driving business success.

In this engaging edition of Badass Marketing, Mike and Angela delve into the intricate world of holiday-season marketing. They start by stressing the importance of recognizing holidays and cultural references within your marketing campaigns during this festive time. Let's look at their insights into capitalizing on these opportunities.

In today's competitive digital landscape, the savvy content creator knows that recycling and repurposing content are essential strategies to stay ahead. In this article, we'll delve into the wisdom shared by industry experts Mike and Angela in their latest discussion on Badass Marketing. They emphasize the importance of keeping your content fresh and optimized for SEO. Let's explore maximizing your existing content and enhancing your online presence.

In the latest episode of Badass Marketing, digital marketing gurus Mike Doherty and Angela Dunz take a deep dive into the transformative power of newsletters and direct messaging. In a world where social media dominates, they make a compelling case for having a multi-platform marketing approach. Let's unpack the key takeaways from their discussion.

In this edition of Badass Marketing, business experts Mike Doherty and Angela Dunz explored the intricacies of online and offline brand awareness and networking. Their discussion offered actionable advice and opened up new perspectives for entrepreneurs and professionals alike.

In the latest edition of Badass Marketing, Mike and Angela started their presentation by laying the groundwork for funnel marketing. They stressed the importance of building awareness and guiding potential customers through varying levels of familiarity with your brand, eventually leading to conversion. This is especially critical in a world brimming with lead magnets, begging the question—how do you rise above the noise?

• Funnel Marketing During the Pandemic: Adapting to new consumer behaviors in a COVID-19 affected world.
• The Importance of Consistency in Funnel Marketing: How to maintain brand integrity and customer trust.

In a riveting episode of BadAss Marketing, industry experts Mike and Angela took a deep dive into the concept of social proof and its crucial role in fostering trust among potential customers. Their insightful discussion offered actionable tips and thoughtful reflections.

On the latest episode of BadAss Marketing, hosts Mike and Angela deep-dived into the transformative power of thought leadership and personal branding. This episode, aptly titled "The Niche Roadmap," provided listeners with actionable insights and a blueprint for becoming a go-to expert in their chosen field.

In the latest episode of BadAss Marketing, Mike Doherty and Angela Dunz delve into the fascinating world of the Barbie movie's marketing strategy. With an in-depth analysis of its campaign and the power of its messaging, they offer listeners insightful takeaways on executing a successful marketing campaign.

In the latest edition of BadAss Marketing, Mike and Angela discussed the importance of community building in marketing. They emphasized building a community of loyal clients, referral partnerships, and raving fans. They also highlighted the challenges of navigating the noise online and the benefits of in-person networking events for making meaningful connections. They stressed the role of community building in boosting a brand and driving business success.

In this edition of Badass Marketing, Mike Doherty and Angela Dunz tackled the importance of Google Business for local SEO and its impact on businesses. They covered various topics and chapters, discussing everything from finding the right service providers to the influence of generative AI on Google search and website traffic.

In the latest edition of BadAss Marketing, Mike and Angela dive into the importance of understanding metrics to measure the success of their content marketing efforts. They explain how to track key performance indicators (KPIs) such as website traffic, engagement metrics, and conversion rates. Additionally, they stress the significance of analyzing competitors and industry trends to stay ahead of the curve and identify potential gaps in the market.

In the latest edition of BadAss Marketing, Mike Doherty and Angela Dunz delved deep into the intricacies of content marketing. They discussed its significant role in differentiating a brand, highlighting the need for emotional resonance and personal connections. Understanding the target audience and setting clear objectives were crucial for successful content distribution strategies. The limitations of generative AI in producing personalized content were also touched upon, illustrating the necessity for human involvement and understanding in content creation. They further emphasized the significance of influencers and referral partners in generating warm leads, thus growing the business.

In this week's enlightening Badass Marketing session, Mike and Angela delve deep into the role of Customer Relationship Management (CRM) tools in modern businesses. Amid a shifting post-pandemic business landscape, they emphasized the need for robust data management and a strategic approach to developing and maintaining strong client relationships.

During the latest edition of Badass Marketing, Mike and Angela delved into the world of referral marketing, highlighting its importance in growing a sustainable business. They emphasized the need for a comprehensive understanding of one's ideal audience when accepting referrals. By clearly grasping their target market, businesses can make better decisions regarding which referrals to pursue and which ones may not be a good fit.

Welcome to another edition of Badass Marketing! In this episode, we dive deep into personal branding and its significance in today's business landscape. Whether you're an entrepreneur, a freelancer, or a professional seeking to stand out, building a personal brand can be a game-changer.

The Power of Personal Branding

We delve into branding and its impact on your professional journey. We discuss why it matters and how it can help you differentiate yourself from competitors, attract clients, and cultivate trust and credibility.

Crafting Your Brand

Here, we explore creating a brand that resonates with your values and beliefs. We emphasize the importance of understanding your ideal client and tailoring your brand voice to build trust and connection. Additionally, we address your personality's role in shaping your brand and provide tips on confidently presenting your brand.

The Art of Networking and Personal Branding

Networking plays a vital role in personal branding, and we explore its significance in this chapter. We discuss how building a strong personal brand can enhance your networking efforts and open doors to new opportunities. We also provide insights on leveraging practice and feedback to refine and strengthen your brand.

Building Trust Through Funnel Marketing

Trust is the foundation of any successful business relationship, and funnel marketing can be a powerful tool for building it. This chapter discusses how personal branding ties into the "know, like, and trust" concept. We also share strategies for establishing trust with your audience through effective funnel marketing techniques.

Consistency in Branding

Consistency is key when it comes to personal branding. Here, we delve into maintaining a consistent brand image across various platforms and touchpoints. Then, we guide you through creating a personal branding strategy that aligns with your goals and ensures a cohesive brand experience for your audience.

Aligning Personal and Business Brands

One common question in personal branding is how closely your brand should align with your business's brand. In this chapter, we explore the relationship between personal and business branding, discussing the benefits and considerations of both approaches. We provide insights on finding the right balance for you and your business.

Conclusion:

Building a personal brand is an investment in your professional growth and success. Creating a strong and authentic personal brand can attract clients, establish trust, and differentiate yourself in a competitive market. Remember, branding is an ongoing journey that requires practice, consistency, and self-awareness. So start crafting your brand today, and let your uniqueness shine.

Action Items:

1. 1. Practice and seek feedback to develop your brand.
   2. Create a branding strategy tailored to your goals.
   3. Follow Badass Marketing on LinkedIn for more valuable insights and updates.

Key Questions:

1. 1. How can I develop a personal brand that aligns with my goals?
   2. How important is establishing a connection between myself and my clients in your branding?
   3. To what extent should my brand be integrated with my business's brand?

Follow us on LinkedIn - Badass Marketing.

Join the conversation at BadAss Marketing.

‘Badass Marketing‘ experts Mike Doherty, and Angela Dunz, emphasize the importance of distinguishing between organic and paid search and stress the need for marketers to stay informed and engaged. They caution against falling for exaggerated promises and “get rich quick” schemes while underscoring the significance of building brand awareness through multiple touch points.

We highlight the significance of understanding clients’ needs and expectations in marketing and sales. They emphasize active involvement in the process and differentiate by offering valuable solutions. The duo also stresses the importance of comprehending buyer personas and avoiding assumptions about direct conversions.

Mike discusses how marketers effectively target emotions and unmet needs to drive product sales, employing tactics like retargeting and omnipresence. He emphasizes the importance of understanding clients’ language and expectations for successful campaigns.

In their discussion, Mike Doherty and Angela Dunz of Badass Marketing focus on understanding customer needs, creating buyer personas, and ensuring effective marketing efforts. They stress the need to communicate in the target audience’s language and measure the return on investment of marketing endeavors.

• Be aware of exaggerated promises and conduct thorough research.
• Educate clients on the marketing process and manage their expectations.
• Help clients understand their value proposition and their clients’ unmet needs.
• Develop buyer personas to gain insights into the target audience.

• What subtle cues indicate someone might not be telling the truth?
• What problem does your product or service solve?
• Do you think the lack of market research plays a role in clients seeking services and solutions?
• What pain points and unmet needs does your target audience have?

Badass Marketing – Discussion of Marketing Topics. Trending, shifting, evolving topics and peripheral changes in the world of business and effect marketing. We will touch a little bit on sales. The focus will be Digital Marketing.

Key Takeaways:

• Be aware of exaggerated promises and conduct thorough research.
• Educate clients on the marketing process and manage their expectations.
• Help clients understand their value proposition and their clients’ unmet needs.
• Develop buyer personas to gain insights into the target audience.

Key Questions:

• What subtle cues indicate someone might not be telling the truth?
• What problem does your product or service solve?
• Do you think the lack of market research affects clients seeking services and solutions?
• What pain points and unmet needs does your target audience have?

Badass Marketing – Discussion of Marketing Topics. Trending, shifting, evolving topics and peripheral changes in the world of business and effect marketing. We will touch a little bit on sales. The focus will be Digital Marketing.

Badass Marketing – Discussion of Marketing Topics. Trending, shifting, evolving topics and peripheral changes in the world of business and effect marketing. We will touch a little bit on sales. The focus will be Digital Marketing.

Welcome back to Badass Marketing. In this podcast episode, we discuss the importance of customer service in differentiating a business from competitors, particularly when it comes to service-based businesses. They share their experiences as customers and service providers and emphasize that a minimum level of service is not hard to provide. Good customer service includes being attentive, communicative, and proactive.

We give a shoutout to The Perfect Pack Formula: Dog Training Tips. We share our positive experience with this small online company selling eBooks, where they received a quick and helpful response to a problem with their checkout process. This experience stands out because it was an unexpected level of customer service from a small company and highlights the importance of responsiveness in creating a positive customer experience.

Customer service can be the ultimate competitive advantage for businesses. In today's highly competitive marketplace, customers have more options than ever and increasingly demand the service they receive. Businesses prioritizing customer service and striving to provide an exceptional experience are more likely to stand out from their competitors and win the loyalty of their customers. By going above and beyond to meet the needs of their customers, businesses can create a reputation for themselves as a company that truly cares about its customers.

In addition, excellent customer service can lead to increased customer retention and positive word-of-mouth recommendations and reviews. This, in turn, can lead to more business and increased revenue over time. Ultimately, businesses prioritizing customer service and making it a central part of their strategy are more likely to succeed and thrive in today's competitive marketplace.

Discussion of Marketing Topics. Trending, shifting, evolving topics and peripheral changes in the world of business and effect marketing. We will touch a little bit on sales. The focus will be Digital Marketing.

Join the conversation at BadAss Marketing!

By developing a strong value proposition that effectively communicates the unique benefits of your product or service, you can more effectively market your business to potential customers and differentiate yourself from competitors. Follow us on LinkedIn - Badass Marketing.

An email list is valuable for entrepreneurs, marketers, and business owners. It allows for direct communication with the audience, independent of third-party platforms like social media. Email marketing has high conversion rates due to its personalized and targeted nature. It is also cost-effective compared to traditional advertising methods. Your email list can expand as your business grows, engaging a larger audience and increasing revenue. Businesses can foster customer loyalty and retention by providing valuable content and personalized communication. To leverage an email list effectively, focus on quality subscribers, obtain permission, segment the list, provide valuable content, and continuously test and optimize campaigns. Utilizing an email list as a business asset enables strong connections, customer loyalty, and business growth. Join the conversation at BadAss Marketing!

In the latest edition of BadAss Marketing, we tackle Word of Mouth Marketing and what to do when it's insufficient.

Word-of-mouth is a powerful tool for growing a business. When a satisfied customer recommends your business to others, it can help to build trust and credibility with potential new customers.

One of the reasons why word of mouth is so effective is that people are more likely to trust the recommendations of someone they know and trust than they are to trust advertising or marketing messages from businesses. This is because people believe those who recommend your business have nothing to gain from doing so, and their endorsement is based on genuine satisfaction with your products or services.

To encourage word-of-mouth referrals, providing an excellent customer experience that exceeds your customers' expectations is important. This can include offering high-quality products or services, providing excellent customer service, and making it easy for customers to provide feedback or share their experiences with others.

You can also encourage referrals by offering incentives to customers who refer others to your business, such as discounts, free products or services, or other rewards. Additionally, you can use social media and other digital marketing channels to amplify positive word of mouth by sharing customer testimonials and reviews or encouraging customers to share their experiences with your business on social media.

Overall, word of mouth can be a powerful driver of growth for your business, and it's important to cultivate positive relationships with your customers to encourage them to share their experiences with others.

1. Limited reach: Word-of-mouth marketing relies on individual people sharing information about your business with others in their network. This means your reach is limited to the people your customers know and are willing to recommend your business. This can be especially challenging if your business is in a highly competitive industry or targeting a niche audience.
2. Lack of control: Since word-of-mouth marketing is based on personal recommendations from customers, you have less control over how your business is presented and discussed. While you can encourage positive reviews and referrals, you can't guarantee that every customer will have a positive experience or that every recommendation will be completely accurate or appropriate.
3. Slow to build: Word-of-mouth marketing can be slower to build than other forms of marketing, such as advertising or social media marketing. This is because building a base of satisfied customers willing to recommend your business to others can take time. As a result, you may need to invest in other forms of marketing to help generate initial interest and awareness.
4. Difficult to measure: It can be difficult to track and measure the impact of word-of-mouth marketing on your business. For example, unlike other forms of marketing where you can track metrics such as website traffic or social media engagement, it can be hard to know exactly how many new customers were acquired through word-of-mouth referrals.
5. Negative word of mouth: While positive word of mouth can be a powerful driver of growth for your business, negative word of mouth can also have a significant impact. If a customer shares a negative experience with your business with others, it can damage your reputation and make it more difficult to acquire new customers.

Referral Networking Groups are organized gatherings of professionals from various industries who build relationships, share resources, and exchange business referrals. These groups aim to foster a supportive environment where members can grow their businesses through word-of-mouth marketing and by creating connections with other professionals in complementary fields. Regularly attending meetings, members develop trust and credibility among their peers, leading to increased referrals and business opportunities.

Join the conversation at BadAss Marketing.

We recently had a chance to talk with Scott Berman about cannabis startups and fundraising.   He is the founder of the Panther Opportunity Fund, which was formed to make early-stage equity and debt investments in private companies that focus on the legal Cannabis industry and are ancillary to the Cannabis plant.   

In certain instances where the Fund feels opportunities that touch the plant are exceptional on a risk-adjusted basis, those opportunities will be reviewed, and investments may be made. In addition, the Fund seeks out investment opportunities where expansion capital is needed and will lead or co-lead Series A investments into those who have demonstrated market adoption.  

To support cannabis investors, he also launched The Panther Group, an advisory firm that helps institutions navigate the nascent but emerging cannabis industry. Those are looking to be on the right side of the maturation curve as this industry unfolds.

We had the pleasure of speaking with Mike Goral.   Mike leads Armanino’s Cannabis Tax group and travels back and forth from the East to the West Coast as this industry rapidly expands across the country.   As the tax law expert in this industry, he provides cannabis leaders with the necessary business expertise to grow, go public or sell.

We had a chance to chat with Gavin Kogan - attorney and startup cannabis advisor.  

Over the past 15 years, he has been advising, founding, building, and running cannabis enterprises in California. As a veteran cannabis business lawyer and then serial cannabis business founder, executive, and board member, he brings exceptional expertise, experience, and perspective to bear on my colleague’s challenges. 

He helps cannabis leaders plan and execute successful capital raises and expansions toward stable growth.

We had a chance to talk cannabis marketing and SEO with Viktor Karpenko, MJSEO.agency. 

MjSeo is the top SEO agency for US cannabis companies. MjSeo agency’s experts aim to help our customers become world-famous by utilizing a well-thought-out SEO strategy and increasing their profits hundreds of times.

CannaList Conversations with Mark "MR DUI LA" Rosenfeld - We sat down with Mark to discuss #DUI and #Cannabis.

Fabian is the Senior Director of Operations at Veterans House Charity. https://veteranshouse.ca/

https://www.limcollege.edu/academics/business-cannabis