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All About Capital Campaigns: Nonprofits, Fundraising, Major Gifts, Toolkit

All About Capital Campaigns: Nonprofits, Fundraising, Major Gifts, Toolkit

By Capital Campaign Pro

All About Capital Campaigns is your weekly source for nonprofit fundraising advice. Each week hosts Andrea Kihlstedt and Amy Eisenstein, co-founders of Capital Campaign Pro (capitalcampaignpro.com) and special guests, provide practical tips about raising more money for your nonprofit organization. Topics include capital campaigns, feasibility studies, working with your board, donors, major gifts, volunteers, and more. This is a great resource for nonprofit Executive Directors/CEOs, Development Directors, Board Members, or others looking to learn about nonprofit fundraising.
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Capital Campaign Quiet Phase… is it really quiet?

All About Capital Campaigns: Nonprofits, Fundraising, Major Gifts, ToolkitSep 21, 2021

00:00
56:25
Navigating Capital Campaign Funding Gaps: Strategies & Solutions

Navigating Capital Campaign Funding Gaps: Strategies & Solutions

In this episode of "All About Capital Campaigns," Amy Eisenstein and Andrea Kihlstedt delve into the crucial yet often overlooked aspect of campaign goals versus project costs. While not the most glamorous topic, it's undeniably essential for any organization embarking on a fundraising endeavor. What do you do when your project costs exceed your fundraising potential?

Join Amy and Andrea as they explore practical solutions for bridging funding gaps in capital campaigns. From leveraging cash reserves and exploring financing options to tapping into government funding, they provide valuable insights into alternative revenue streams that can supplement philanthropic contributions.

Discover how to navigate the complexities of project financing, including considerations such as debt management, government grant policies, and the strategic allocation of funds. Whether you're a nonprofit, educational institution, or community organization, this episode offers actionable advice for optimizing your campaign's financial structure.

Don't let funding challenges derail your project aspirations. Tune in to learn how to strategize effectively, engage your board, and unlock the diverse funding opportunities available to ensure the success of your capital campaign.

Plus, find out how Capital Campaign Pro can provide personalized support and expertise to guide you through every stage of your campaign journey. Join the conversation and empower your organization to turn ambitious visions into tangible realities.

To see if your organization is truly ready for a capital campaign, download this free Readiness Assessment. This guide will help you evaluate six aspects of your organization, including the board and your case for support.

Mar 26, 202412:01
Mastering Accountability, Habits, and Motivation in Capital Campaigns

Mastering Accountability, Habits, and Motivation in Capital Campaigns

Mar 19, 202418:08
Unveiling the Quiet Phase: Strategies for Success in Capital Campaigns
Mar 12, 202419:39
Unlocking Donor Engagement: Cultivating Joyful Giving

Unlocking Donor Engagement: Cultivating Joyful Giving

In this episode, Amy Eisenstein and special guest Sarah Plimpton, Director of Client Happiness, delve into the critical importance of thoughtful donor cultivation before soliciting gifts for a campaign.

Discover the art of asking meaningful questions that inspire donors and prepare both parties for the big ask. From uncovering donors' philanthropic passions to exploring their visions for the organization's future, Amy and Sarah share invaluable insights and strategies to deepen donor relationships.

Learn how to navigate conversations, foster donor generosity, and enhance the joy of giving, ultimately leading to more impactful campaign contributions. Whether you're embarking on a fundraising campaign or seeking to strengthen donor engagement, this episode offers practical tips and thought-provoking questions to elevate your fundraising efforts.

Tune in to discover how you can unlock the potential of joyful giving in your nonprofit endeavors.

For more free capital campaign resources, visit https://capitalcampaignpro.com/campaign-resources.

Mar 05, 202427:01
Five Signs Your Organization Isn't Ready for a Capital Campaign Yet
Feb 27, 202417:02
Unlocking Donor Insights: Decoding "Don't Want to Meet" Signals
Feb 20, 202414:25
Celebrating Success: Wrapping Up Your Capital Campaign with Style

Celebrating Success: Wrapping Up Your Capital Campaign with Style

In this episode, Amy Eisenstein and Andrea Kihlstedt delve into the crucial aspects of successfully concluding your capital campaign. Celebrating five years of Capital Campaign Pro's business journey, they share insights on how to effectively wrap up your campaign and celebrate its accomplishments.

Learn why the completion of a campaign is just the beginning, and discover strategies for ensuring lasting donor engagement and organizational success. From acknowledging hardworking staff to tying up loose ends with donors, volunteers, and committees, Amy and Andrea provide actionable tips for a seamless campaign wrap-up.

Explore the significance of internal and external campaign reports, and understand their role in informing future fundraising efforts. Discover the importance of celebrations in smoothing out the bumps in your campaign journey and fostering a sense of accomplishment among stakeholders.

Whether you're on the brink of completing your campaign or planning for future fundraising endeavors, this episode offers invaluable insights to guide you through the final stages of your capital campaign journey.

Don't miss out on this episode filled with practical advice and inspiration for celebrating success in your fundraising endeavors!

To ensure your campaign ends in a celebration, download our free Capital Campaign Step-by-Step Guide & Checklist - This intuitive guide breaks down each step of your campaign, and the timeline allows you to visualize your whole campaign, from start to finish!

Feb 13, 202417:23
From Feasibility Study Doubts to $6.3 Million Success: A DIY Capital Campaign Triumph

From Feasibility Study Doubts to $6.3 Million Success: A DIY Capital Campaign Triumph

In this episode, we have an inspiring success story featuring Kari Viola-Brooke, the Executive Director of Child Enrichment in Augusta, Georgia. Join us as Kari shares her journey from facing doubts following a discouraging feasibility study to raising a remarkable $6.3 million for their much-needed new facility.

Discover the strategies and lessons learned, including the power of asking for advice, building strong support teams, and reframing your perspective on fundraising. Whether you're embarking on a capital campaign or seeking insights into effective fundraising, this episode is packed with valuable takeaways.

To see if a DIY capital campaign is right for you, download this free eBook - The Fundraiser's Guide to Do-It-Yourself Capital Campaigns - It includes a checklist for deciding if DIY is right for you.

Feb 06, 202426:38
Navigating Disappointing Feasibility Study Results for a Successful Capital Campaign
Jan 30, 202414:06
Unlocking Major Gifts: The Art of Soliciting Top Donors

Unlocking Major Gifts: The Art of Soliciting Top Donors

In this episode, hosts Andrea Kihlstedt and Amy Eisenstein dive deep into the world of soliciting major gifts, particularly focusing on the top 10 to 20 donors.

Discover the strategic complexity behind soliciting these substantial gifts and why they can make or break your campaign's success. The hosts emphasize the importance of meticulous planning and thorough research in the solicitation process.

You'll gain insights into crafting a compelling plan, understanding your donor's motivations, and assembling the right cultivation team. Learn how to initiate exploratory conversations that lead to mutual understanding and trust-building with your potential donors.

The hosts share real-life examples of how organizations navigated the solicitation process, including challenges and solutions they encountered along the way. You'll hear about the power of patience, negotiation, and adaptability in building relationships that result in successful major gifts.

If you're ready to elevate your major gift solicitation game and secure significant contributions for your campaign, this episode is a must-listen. Tune in now and unlock the secrets to effectively soliciting top donors for your nonprofit's success.

Jan 23, 202420:50
Unlocking Campaign Success: The Power of a Donor Engagement Mindset

Unlocking Campaign Success: The Power of a Donor Engagement Mindset

In this episode, Amy Eisenstein, CEO and co-founder of Capital Campaign Pro, and Andrea Kihlstedt discuss the often-overlooked but crucial aspect of campaign success—campaign mindset and donor engagement. They delve into the importance of engaging potential donors long before soliciting gifts, emphasizing the significance of building relationships and seeking advice from philanthropic leaders in your community.

Learn how adopting a generative approach to capital campaigns can lead to not only fundraising success but also a more enjoyable and rewarding journey. Discover the real secret to campaign success in this insightful podcast episode.

Jan 16, 202417:52
Choosing the Right Approach: Capital Campaign Consultants or DIY Campaigns?

Choosing the Right Approach: Capital Campaign Consultants or DIY Campaigns?

In this episode, hosts Amy Eisenstein and Andrea Kihlstedt explore the age-old question: Do you really need a consultant for your capital campaign? We delve into the pros and cons of hiring a consultant for your campaign and provide valuable insights to help you make an informed decision.

Amy Eisenstein, CEO and co-founder of Capital Campaign Pros, along with her colleague and co-founder, Andrea Kihlstedt, share their extensive experience and evolving perspectives on the role of consultants in capital campaigns.

Traditionally, organizations seeking to embark on a capital campaign would hire a consultant to conduct a feasibility study and guide them through the campaign process. However, the landscape has shifted with the advent of technology and innovative solutions. Amy and Andrea introduce a new model that leverages technology to make campaign support more accessible and cost-effective.

Their journey began with the vision of providing nonprofit leaders with a toolkit of samples and templates, granting them access to critical tools employed by campaign consultants. Instead of relying solely on consultants, they aimed to empower nonprofit leaders to lead successful campaigns.
Discover the two levels of support they offer:

  1. Do It Yourself (DIY) Support System: Ideal for organizations that prefer not to hire a full-on campaign consultant but still want access to essential resources, strategy, and best practices. This level includes an online toolkit, weekly group coaching, peer support, an email helpline, and a range of online training modules.
  2. Expert Advisor Support: For organizations seeking more personalized guidance, they offer expert advisors who work one-on-one with clients in an advising capacity, ensuring they have the support needed to succeed.

Throughout this episode, Amy and Andrea highlight the importance of having a structured approach to campaign planning, regardless of whether you opt for full-service consulting or the DIY route. They emphasize the value of weekly peer support and group coaching calls, where participants gain insights from their peers and learn from real-world campaign experiences.

The message is clear: You have choices when it comes to campaign consulting. Whether you decide to engage a consultant or prefer a more hands-on approach, Amy and Andrea are passionate about helping organizations avoid stalled and failed campaigns by providing access to expertise, guidance, and support.If you're curious about the future of capital campaigns and want to explore innovative alternatives, visit CapitalCampaignPro.com. You'll find information on their DIY support system, consulting options, and an array of free resources to help you make informed decisions about your campaign strategy.

Don't miss this enlightening discussion on the evolving landscape of capital campaigns and how you can choose the right approach for your organization's success. Tune in now, and let Amy and Andrea be your guides on this journey to fundraising excellence.

Jan 09, 202414:03
Unlocking the Power of Cultivation in Capital Campaigns

Unlocking the Power of Cultivation in Capital Campaigns

In this episode, Amy Eisenstein, your host, and special guest Xan Blake, a Capital Campaign Pro supreme advisor with decades of experience in nonprofit consulting, dive deep into the critical topic of cultivation. Many people are confused about what cultivation really means in the context of capital campaigns, and in this enlightening conversation, Amy and Xan demystify the concept.

Cultivation, as Xan explains, is an organized effort to grow a supporter or potential supporter's interest in your organization. It involves ensuring that donors have accurate information, understanding their initial connection to your organization, and asking questions to avoid making assumptions about their interests. The goal is to better inform donors about your organization and strengthen their attachment to it.

They emphasize the importance of two-way communication in cultivation, where organizations not only share their stories and facts but also actively engage donors by getting to know their motivations, interests, and philanthropic goals. It's a dynamic process that involves building relationships and trust.

Xan and Amy also discuss campaign-specific cultivation, offering insights into how to approach donors at different stages of their relationship with your organization. They stress the significance of tailoring your cultivation efforts based on where donors fall on the spectrum of familiarity with your organization.

Furthermore, the podcast explores the idea of organic cultivation opportunities, where meaningful conversations can lead to unexpected and substantial gifts. Amy and Xan share inspiring examples of how simple, genuine interactions can lead to extraordinary results.

Throughout the episode, you'll gain valuable insights into cultivating donors effectively during capital campaigns, whether through one-on-one conversations, events, or spontaneous organic opportunities. Don't miss this episode if you want to enhance your cultivation strategies and build stronger relationships with your supporters.

Tune in and discover the power of cultivation in fundraising success.

Jan 02, 202430:23
Strategic Staffing: Maximizing Success in Your Capital Campaign

Strategic Staffing: Maximizing Success in Your Capital Campaign

Embark on a journey with Amy Eisenstein and Andrea Kihlstedt as they delve into the critical aspect of staffing for a successful capital campaign. In this episode, they unravel the complexities of determining who does what, emphasizing the need for a well-equipped team to navigate the intricacies of fundraising. Whether you're a seasoned nonprofit or a founder-run organization, staffing considerations are paramount.

Discover diverse staffing models through real-world examples, including insights from a New York-based organization with an involved executive director and a special projects lead. Amy and Andrea stress the importance of acknowledging your organization's unique needs and leveraging existing resources. Uncover the art of identifying underutilized talents within your development team and explore the potential to optimize your campaign budget for additional staffing.

Join the conversation as they share a valuable exercise to assess your development office's capacity, helping you pinpoint areas for improvement and potential delegation. Learn how staffing decisions during a campaign offer a Trojan horse opportunity, allowing you to enhance your development shop, implement new systems, and strategically invest in your organization's future.

As a bonus, visit capitalcampaignpro.com for free resources, including a development office assessment to gauge your readiness for a campaign. Whether you're a nonprofit professional or a curious board member, this episode is a must-listen for anyone considering or embarking on a capital campaign journey. Tune in now to elevate your understanding of staffing dynamics and set your campaign on the path to success.

Dec 19, 202315:45
Empowering Change: Navigating Capital Campaigns and Diversity in Fundraising with Jacqueline House

Empowering Change: Navigating Capital Campaigns and Diversity in Fundraising with Jacqueline House

Join us on this insightful episode of "All About Capital Campaigns" as Andrea Kihlstedt engages in a candid conversation with Jacqueline House, Vice President of Communications and Community Involvement at Safe Children Coalition in Sarasota, Florida. Jacqueline, a trailblazing woman of color, shares her journey in fundraising and communications, shedding light on the challenges and triumphs of leading a $7.5 million capital campaign in an organization undergoing significant transformation.

Discover how Jacqueline's strength, courage, and strategic approach have propelled her through the complexities of fundraising in a predominantly white-led organization. Gain valuable insights into the dynamics of being a person of color in leadership and the nuanced strategies employed to navigate unconscious biases.

Explore the intricacies of Safe Children Coalition's capital campaign, unraveling the unique challenges and successes along the way. With a working goal that may surpass $7.5 million, Jacqueline reflects on the organization's progress, touching on the importance of a hands-on approach and the decision to work with a non-traditional capital campaign model.

In this episode, Jacqueline shares her wisdom for those considering roles in capital campaign leadership, emphasizing the need for a broad and deep development background, an entrepreneurial spirit, flexibility, and the ability to pivot when needed. Learn from her experiences as she discusses the power of setting clear goals and the determination required to achieve them, fostering change and making a lasting impact.

Tune in to gain valuable insights into the world of capital campaigns, diversity in fundraising, and the transformative power of strategic leadership. Whether you're a seasoned professional or just starting your journey in fundraising, this episode provides a wealth of knowledge and inspiration to empower your efforts. Don't miss this compelling conversation on "All About Capital Campaigns."

Dec 12, 202323:31
Setting Outrageous Goals: Crafting the Right Campaign Goal for Impactful Fundraising

Setting Outrageous Goals: Crafting the Right Campaign Goal for Impactful Fundraising

In this episode, Amy and Andrea explore the art of setting the right campaign goal. Is there such a thing as a "right" goal, and how do you determine it?

Discover the three key considerations organizations must keep in mind when establishing their campaign goals. First and foremost, what do you need the money for? Amy and Andrea guide you through aligning your financial objectives with the impactful outcomes you aim to achieve. Learn how to connect your campaign goal to your organization's strategic plan and avoid arbitrary figures that lack purpose.

Explore the importance of dreaming big and pushing boundaries when it comes to your campaign goal. The hosts share insights on assessing your organization's risk tolerance and why calculated risks can lead to breathtaking results. Amy and Andrea provide practical advice on refining your goal by analyzing your donor base and identifying potential lead donors.

Don't miss out on valuable tips for donor research, including the RFM (recency, frequency, monetary) and ABC (ability, belief, contact) acronyms. Uncover the significance of testing your goals through feasibility studies and ensuring they align with exciting projects that resonate with your community.

Join us in this episode as we inspire you to think big, set ambitious goals, and make a lasting impact in your community. Whether you're planning a campaign for a new building or a groundbreaking initiative, Amy and Andrea's expertise will guide you toward success. Tune in and embark on your journey to crafting the perfect campaign goal that drives meaningful change.

Dec 05, 202319:51
Unlocking Capital Campaign Success: The 15-Minute Readiness Quiz

Unlocking Capital Campaign Success: The 15-Minute Readiness Quiz

In this episode, hosts Amy Eisenstein and Andrea Kihlstedt share a quick 15-minute readiness quiz to determine if your organization is ready for a capital campaign. Whether you're considering a million or $100 million campaign, these three simple questions will guide you in assessing your preparedness.

  • Question 1: What's the purpose of your campaign? Discover why it's crucial to articulate a compelling case that resonates beyond your organization and learn the key elements that make your cause stand out.
  • Question 2: Who are your top 20 donors? Identify the individuals, corporations, and foundations capable of making significant contributions to propel your campaign forward. Amy and Andrea provide insights into creating a gift range chart to target those transformative gifts.
  • Question 3: Who's already engaged? Once you've listed your potential donors, pinpoint those who are already connected and involved in your project. Learn why this step is critical to gauging your campaign's feasibility.

While this episode offers a high-level overview, visit capitalcampaignpro.com for in-depth readiness assessments covering board readiness, development office readiness, technology systems, and overall campaign readiness. Remember, preparing for a campaign is a process, and these foundational steps are essential for success. Tune in to learn more, and let's get your capital campaign journey started!

For detailed readiness assessments and comprehensive campaign preparation, visit capitalcampaignpro.com.

Nov 28, 202311:26
Mastering the ABCD Strategy: A Simple Approach to Organize Your Capital Campaign Pipeline

Mastering the ABCD Strategy: A Simple Approach to Organize Your Capital Campaign Pipeline

In this episode, Amy Eisenstein, joined by special guest Sarah Plimpton, the Director of Client Happiness at Capital Campaign Pro, dives deep into an effective strategy for keeping your capital campaign prospects organized during the quiet phase. Discover the ABCD method, a straightforward approach to categorizing and managing your prospect pipeline. From the initial discovery phase to making the ask, learn how to strategically navigate each step, ensuring a steady stream of prospective donors for your campaign leaders.

Tune in to explore the benefits of the ABCD method, gain insights into distinguishing between different prospect categories, and understand how this approach can be a game-changer for both campaign leaders and volunteers. Whether you're a seasoned development director or new to the world of capital campaigns, this episode provides actionable tips and real-world examples to enhance your campaign planning and execution.

Don't miss this opportunity to simplify your prospect management, forecast effectively, and empower your team and volunteers with a proven strategy. Join Amy and Sarah in this insightful conversation and take the first step towards mastering the art of capital campaign organization.

Nov 21, 202319:34
Maximizing Success with Capital Campaign Committees

Maximizing Success with Capital Campaign Committees

In this episode, Amy Eisenstein and Andrea Kihlstedt discuss the critical role of campaign committees in your fundraising efforts. They delve into why the traditional long-term campaign committee structure often fails and propose a more effective approach by creating short-term, specialized committees.

Discover how breaking down the campaign into phases and forming committees for specific tasks can help engage and motivate volunteers. Learn about the benefits of ad hoc, or "pop-up," committees, which allow you to leverage people's skills and talents in a way that suits their interests and expertise.

Amy and Andrea also explain the importance of a core committee to oversee the campaign and a steering committee to provide updates and deal with challenges. These insider groups keep volunteers informed, connected, and committed to the campaign's success.

Whether you're a seasoned campaign professional or new to fundraising, this episode provides valuable insights and practical advice for optimizing your campaign committee structure. Don't miss out on this expert guidance from Capital Campaign Pro!

Nov 14, 202317:14
Crushing Capital Campaign Goals: Lessons from Friends Academy

Crushing Capital Campaign Goals: Lessons from Friends Academy

Join us for another episode of "All About Capital Campaigns" where we delve into the intricacies of running a successful capital campaign. In this episode, our host Amy Eisenstein is joined by Jodi Pink, the Development Director at Friends Academy. Jodi shares her incredible journey of raising funds for the school's capital campaign, exceeding their goal, and getting their middle school renovation done in record time.

Discover how they tackled challenges, the power of a compelling case for support, and how guided feasibility studies played a pivotal role in their success. Jodi's experiences will inspire you and provide valuable insights for your own capital campaign journey. Tune in to learn from the best and get inspired to achieve your campaign goals. Don't miss this episode of "All About Capital Campaigns."

Nov 07, 202326:41
Choosing the Right Fundraising Campaign: Capital vs. Comprehensive

Choosing the Right Fundraising Campaign: Capital vs. Comprehensive

In this episode of "All About Capital Campaigns," co-hosts Amy Eisenstein and Andrea Kihlstedt dive into the intricate world of fundraising campaigns. They explore the key differences between capital campaigns and comprehensive campaigns, helping you understand which one might be the right choice for your organization.

Capital campaigns are usually project-focused, aiming to build or renovate specific facilities that significantly enhance an organization's capacity. On the other hand, comprehensive campaigns encompass a broader range of fundraising, including annual funds, endowments, and more.

Amy and Andrea discuss the pros and cons of each approach, considering factors like donor loyalty, organization type, and the impact on accounting and stewardship. They offer insights into when to choose a capital campaign, particularly for smaller, community-based organizations, and when a comprehensive campaign may be more suitable, as is often the case with universities.

Throughout the episode, they emphasize the importance of clarity in campaign policies and recognition to ensure everyone involved, from donors to development teams, fully understands the fundraising goals.

Tune in to gain a better understanding of which campaign type aligns with your organization's unique needs and goals, and learn how to make the right choice for your next fundraising endeavor.

Oct 31, 202318:44
Empowering Diversity and Fundraising Success: A Conversation with Birgit Burton

Empowering Diversity and Fundraising Success: A Conversation with Birgit Burton

In this episode of "All About Capital Campaigns," we are joined by a trailblazing leader in the world of fundraising, Birgit Burton. Birgit, the first African-American woman to chair the AFP Global Board, shares her insights and experiences on inclusion, diversity, equity, and access (IDEA) in the fundraising profession. She discusses the importance of fostering a diverse and inclusive fundraising environment and addressing systemic barriers and biases.

Birgit also delves into her founding role at AADO (African American Development Officers Network) and its mission to provide professional development, education, mentorship, and networking opportunities for fundraisers of color. Learn about the remarkable growth of AADO and its impact on the fundraising community.

Discover key trends in fundraising, including the growing influence of donor-advised funds and the role of artificial intelligence. Birgit emphasizes the significance of mentors and advisors in successful fundraising campaigns and offers valuable advice for fundraisers embarking on a capital campaign.

Lastly, Birgit shares her exciting future plans, which include turning her family home into an Airbnb and researching and preserving the remarkable legacy of her grandmother, who had a profound impact on philanthropy and social justice.

Join us for an inspiring and informative conversation that highlights the importance of diversity, mentorship, and innovation in the fundraising sector.

Oct 24, 202326:47
Unlocking the Secrets of Successful Nonprofit Leadership with Beth Napleton

Unlocking the Secrets of Successful Nonprofit Leadership with Beth Napleton

Napleton Consulting, with over 25 years of leadership experience in education and the nonprofit sector. Beth shares her insights on leadership, providing tips and strategies for nonprofit leaders to enhance their effectiveness and efficiency.

As a former educator, principal, and founder of a charter school network, Beth brings a wealth of knowledge and experience to the table. She discusses the challenges of nonprofit leadership, the importance of finding support and motivation, and offers advice on combating the isolation that often accompanies leadership roles.

Beth also delves into setting and measuring organizational goals, emphasizing the significance of tracking success metrics that truly matter. She encourages leaders to invest in themselves and seek help when needed, highlighting the positive impact it can have on the entire organization.

Whether you're an experienced nonprofit leader or just starting your leadership journey, this episode provides valuable insights and actionable strategies to help you become a more effective and impactful leader. Tune in to discover the secrets of successful nonprofit leadership with Beth Napleton.

For more leadership insights and resources, visit Beth Napleton's website at bethnapleton.com and take her quick leadership quiz at leadership-quiz.com.

Don't forget to subscribe to "All About Capital Campaigns" for more expert advice on fundraising, leadership, and nonprofit success.

Oct 17, 202324:42
Endowments and Campaigns: How to Get Your Board Talking About the Serious Issue of Endowment Campaigns

Endowments and Campaigns: How to Get Your Board Talking About the Serious Issue of Endowment Campaigns

In this episode of "All About Capital Campaigns," Amy Eisenstein and Andrea Kihlstedt delve deep into the world of nonprofit endowment campaigns. We'll explore when and how to raise money for endowments, as well as the critical considerations involved. Join us as we navigate the complexities of endowment campaigns to help you make informed decisions for your organization's financial future.

In today's discussion, we address the common scenario of organizations reaching milestone anniversaries and wanting to celebrate with a massive endowment campaign, such as raising $25 million for their 25th birthday. While this may seem like a great idea from a PR perspective, it raises more questions than answers.

We explore essential questions your board should ask before diving into an endowment campaign, starting with understanding the various types of endowments and their implications. What kind of endowment fund do you want, and do you already have one? What policies will govern your endowment, especially regarding investment decisions and spending restrictions?

The conversation delves into the ethical considerations of sitting on a large endowment while immediate needs persist. Is it appropriate for your organization's culture and context? What's the role of the endowment within your organization, and how big should it be?

Amy and Andrea also discuss the relationship between endowment and capital campaigns. While most capital campaigns include endowment components, they emphasize the importance of a well-rounded campaign that addresses various priorities, such as buildings, programs, services, and technology.

Discover why donors might hesitate to give outright to endowment funds and how planned giving can be a strategic approach to growing your endowment over time. Understand the challenges of convincing investors to divest from their own successful portfolios into an endowment.

Amy and Andrea share insights into why organizations should not rely on endowments to eliminate the need for fundraising. They highlight how fundraising can keep your organization engaged with donors, even when you have a substantial endowment.

Don't miss this enlightening discussion on the complexities of endowment campaigns. Whether you're considering launching one or are already deep into the planning, this episode provides valuable insights to help you make informed decisions about your nonprofit's financial future.

So, tune in, share this podcast with your board members, and start the crucial conversation about endowment campaigns. It's time to think strategically and ensure the long-term sustainability of your nonprofit organization. Thank you for joining us on "All About Capital Campaigns," and we'll catch you next time.

Oct 10, 202322:57
Unveiling Capital Campaign Success: Revealing New Research Findings!
Oct 03, 202323:31
Fundraising for Introverts: Unleashing the Power of Quiet Influence

Fundraising for Introverts: Unleashing the Power of Quiet Influence

In another episode of "All About Capital Campaigns," host Andrea Kihlstedt is joined by her remarkable friend and colleague, Brian Saber, for an insightful discussion on "Fundraising for Introverts." If you're an introvert who's ever grappled with the idea of asking people for money, this podcast is a game-changer for you!

Brian Saber, the author of "Fundraising for Introverts," shares his profound insights into the fundraising world from an introvert's perspective. With 25 years of experience in fundraising, Brian once considered himself a charlatan due to his discomfort with special events, reluctance to meet new people, and underlying shyness. However, through the development of Asking Matters and the concept of asking styles, he uncovered the unique strengths introverts bring to the fundraising arena.

In this episode, you'll delve into the core of asking styles, including Brian's primary style as a "Kindred Spirit" and his secondary style as a "Mission Controller." Explore why introverts possess a natural advantage in cultivating deep, meaningful relationships with donors, thanks to their exceptional listening skills.

Brian's latest book, "Fundraising for Introverts," is a must-read for introverts looking to excel in fundraising, extroverts eager to gain insight into and support introverted team members, and anyone who once believed that fundraising wasn't their calling. Join Andrea and Brian as they journey through the captivating world of introverts in fundraising, unraveling the secrets to successful, relationship-based philanthropy.

Whether you identify as an introvert, extrovert, or fall somewhere in between, this episode offers invaluable insights into the influential power of introverts within the fundraising landscape. Prepare to embrace your unique strengths and leave a profound mark in the realm of philanthropy.

To explore more about asking styles and uncover your own, visit Asking Matters and complete the 10-minute quiz discussed in this episode. You can also locate Brian Saber's book, "Fundraising for Introverts," at your preferred local bookstore, major online retailers like Amazon and Barnes & Noble, or consider supporting your community bookstore through bookshop.org

Sep 26, 202319:06
Exploring Donor Recognition in Capital Campaigns: Innovative Approaches & Cultural Sensitivity

Exploring Donor Recognition in Capital Campaigns: Innovative Approaches & Cultural Sensitivity

Join us on "All About Capital Campaigns" as we delve deep into the world of fundraising campaigns. In this episode, co-founders Amy Eisenstein and Andrea Kihlstedt explore the intriguing realm of naming opportunities and donor recognition within capital campaigns.

Traditionally, naming opportunities have been a common way to honor major donors by putting their names on buildings, rooms, or spaces. However, times are changing, and organizations are beginning to question this practice. Is it the best way to recognize donors and align with an organization's mission? Join us as we unravel the complexities and possibilities surrounding donor recognition.

Amy and Andrea share insightful stories and examples of organizations that have taken innovative approaches to donor recognition. From featuring the names of scientists to telling donor stories, there are numerous creative ways to honor contributors while staying true to an organization's values.

Discover the importance of starting a conversation with your board early in the campaign planning process. Explore the role of the gift range chart in shaping donor recognition policies and ensuring transparency. Learn how to make donor recognition mission-focused, culturally sensitive, and relevant to your community.

Whether you're rethinking naming opportunities, considering alternative recognition methods, or simply looking for fresh ideas in the world of capital campaigns, this episode offers valuable insights and thought-provoking perspectives. Join us on this journey to reimagine donor recognition and make it meaningful for your organization.

Tune in now and start the conversation with your board to shape your organization's unique approach to donor recognition in your next capital campaign.

Sep 19, 202316:02
How to Hire a Campaign Consultant

How to Hire a Campaign Consultant

Welcome to the "All About Capital Campaigns Podcast," your comprehensive guide to the world of capital campaign fundraising. Join our hosts, Amy Eisenstein and Andrea Kihlstedt, co-founders of Capital Campaign Pro, as they unravel the complexities of hiring the perfect campaign consultant.

In this episode, Amy and Andrea share invaluable insights on why your organization needs an expert consultant and how to go about finding the right one. They emphasize the importance of seeking guidance from individuals who have successfully led campaigns from start to finish, especially when you're venturing into uncharted fundraising territory.

Discover why campaigns demand confidence and expertise, and how a seasoned consultant can provide the assurance and knowledge you need to raise substantial funds for your monumental projects.

Amy and Andrea dispel the myth of using a request for proposal (RFP) and instead advocate for a more dynamic approach. Learn how involving key leaders, like your board members and executive director, in the selection process can bring everyone on board and ensure a smoother campaign journey.

The hosts also highlight the importance of observing a consultant's communication and work style during the hiring process. Don't overlook the little details, as they can be indicative of how smoothly your long-term collaboration will run.

Lastly, Amy and Andrea stress the significance of not making the final decision solely based on the consultant's fee. They discuss how focusing on quality, competence, and compatibility should outweigh the cost, especially when the benefits far exceed the expenses in the context of a campaign.

As you embark on your journey to hire the best campaign consultant for your organization, keep these tips in mind. Visit Capital Campaign Pro's website at capitalcampaignpro.com to schedule a free strategy session and ensure you're making an informed choice for your capital campaign consultant.

Remember, selecting the right consultant is a pivotal step toward your campaign's success, so choose wisely and listen to the "All About Capital Campaigns Podcast" for more expert advice. Good luck with your consultant search, and we'll catch you in the next episode!

Sep 12, 202315:27
Why Campaigns Fail

Why Campaigns Fail

In this episode, Amy Eisenstein and Andrea Kihlstedt tackle one of the most pressing concerns for campaign leaders: the fear of failure. They explore the nuanced definitions of campaign success and failure, revealing that it's not just about meeting financial goals but also about setting the right expectations and navigating unexpected challenges.

Listen in as they recount real-life stories of organizations that faced campaign obstacles and emerged stronger. Discover how a clear order of solicitation, a compelling case for support, and a well-defined campaign plan can be your keys to success.

Sep 05, 202319:36
Three Nitty-Gritty Secrets to Solicit Your Biggest Donors

Three Nitty-Gritty Secrets to Solicit Your Biggest Donors

Campaign experts Amy Eisenstein and Andrea Kihlstedt discuss how to get ready to solicit a lead gift donor. They share with you three important and often overlooked things to do that will increase your chances of success.

Aug 08, 202316:26
Campaign Communications: More than Just Your Case for Support

Campaign Communications: More than Just Your Case for Support

Campaign communications include much more than your case for support. Amy Eisenstein and Andrea Kihlstedt discuss audience, message, and medium for each stage of your campaign in this important episode.

Aug 01, 202318:38
Your Campaign Plan: What's in it and How to Prepare It

Your Campaign Plan: What's in it and How to Prepare It

If you're curious about what goes into a campaign plan, this episode is for you. Amy Eisenstein and Andrea Kihlstedt go through each of the 10 elements of a campaign plan one at a time.

Jul 25, 202320:02
Can you Raise Money for Endowment Through a Campaign?

Can you Raise Money for Endowment Through a Campaign?

Capital campaigns are not well suited for raising money for endowment. The most successful endowment fundraising is done through concentrated work on planned giving. That being said, most campaigns include a component of endowment. Amy and Andrea will unpack this complicated idea in this episode.

Jul 18, 202318:04
How and When to Use Challenge Gifts in Your Campaign

How and When to Use Challenge Gifts in Your Campaign

Challenge Gifts are a wonderful way to generate excitement and buzz and create internal deadlines for your campaign. Join Amy Eisenstein and Andrea Kihlstedt as they discuss the best times and opportunities to use challenge gifts during a campaign.

Jul 11, 202312:12
How to Engage the Wealthiest People in Town

How to Engage the Wealthiest People in Town

In this episode, Amy Eisenstein and Andrea Kihlstedt provide more insight into engaging the wealthiest people in town for your campaign. Listen to learn how to identify, research, and cultivate them for your capital campaign.

Jun 27, 202316:43
How to Ask Donors for Advice - There's More to It Than You Think

How to Ask Donors for Advice - There's More to It Than You Think

Fundraising is part art, part science. In this episode, Amy Eisenstein and Andrea Kihlstedt discuss the fine art of asking donors for advice. If you ask for advice well, your campaign is more likely to succeed due to a variety of factors discussed in this episode.

Jun 20, 202313:13
Practical Advice for Donor Visits - Don't Wear Colored Socks!

Practical Advice for Donor Visits - Don't Wear Colored Socks!

You might be wondering what colored socks have to do with fundraising. In this episode, Andrea shares two wonderful stories relating to donors. Listen to learn from her wisdom and experience.

Jun 13, 202311:38
The Importance of Involving People in Your Campaign Process

The Importance of Involving People in Your Campaign Process

Successful capital campaigns involve volunteers. If you're skeptical that working with volunteers is worth the struggle, don't miss this episode with Amy and Andrea to learn how to leverage volunteers for your campaign.

Jun 06, 202315:33
Want to Lead a Successful Campaign? Do This First

Want to Lead a Successful Campaign? Do This First

If you want your campaign to be successful, ask for the largest gifts first. In this episode, you will learn about the strategic order of solicitation and why it matters.

May 30, 202312:48
Capital Campaign Communications with Special Guest Farra Trompeter

Capital Campaign Communications with Special Guest Farra Trompeter

Farra Trompeter of Big Duck Communications joins Amy and Andrea to talk about branding your capital campaign and other important aspects of campaign communications. Learn how to express the power of your campaign so it feels new and special without undermining your regular communications. Listen to these three experts as they explore the power of excellent communication.

May 23, 202329:21
The Power of the Gift Range Chart for Your Campaign

The Power of the Gift Range Chart for Your Campaign

The Gift Range Chart is the roadmap to your campaign. Join Amy Eisenstein and Andrea Kihlstedt to learn why this tool is so powerful in ways you probably haven't considered. Learn how all aspects of your campaign are connected to this simple tool.

May 16, 202318:51
Angela Townsend: I Never Imagined the Possibilities… Until We Did a Capital Campaign

Angela Townsend: I Never Imagined the Possibilities… Until We Did a Capital Campaign

In today’s podcast, Andrea Kihlstedt interviews Angela Townsend, Development Director of Tabby’s Place, a sanctuary for cats from hopeless situations. Angela shares the story of how they raised more money than they ever anticipated for a special home for cats with an incurable feline disease and how, in the process, of that campaign, she came to understand how generous people can be!

May 09, 202318:18
How to Assess Whether Your Board is Ready for a Campaign
May 02, 202315:25
Science-Backed Strategies to Help You Find Your Fundraising Flow with Mallory Erickson

Science-Backed Strategies to Help You Find Your Fundraising Flow with Mallory Erickson

Amy welcomes guest, Mallory Erickson, to discuss how to use science-backed strategies to help fundraisers raise more money. Listen to learn behavior change strategies to help you overcome your fear of fundraising, in addition to new habits and tools to improve your fundraising.

Apr 25, 202327:08
Does Everyone in Your Organization Know about Your Capital Campaign?

Does Everyone in Your Organization Know about Your Capital Campaign?

In this episode, campaign experts Amy Eisenstein and Andrea Kihlstedt share some stories about what happens when the program staff hasn’t been informed about the capital campaign. This episode will get you thinking about how and when to best inform your entire staff about the campaign.

Apr 18, 202312:01
How to Approach Top Donors for Your Campaign

How to Approach Top Donors for Your Campaign

Do you wonder how to approach the wealthiest individuals in your community about your capital campaign? In this episode, Amy and Andrea give you a new perspective - and some useful tools - to address this crucial step in your capital campaign.

Apr 11, 202318:47
Is Your Executive Director a Fundraising Dynamo or a Fundraising Dud?

Is Your Executive Director a Fundraising Dynamo or a Fundraising Dud?

In this session, capital campaign experts Amy Eisenstein and Andrea Kihlstedt discuss how to prepare your Executive Director for a capital campaign — whether that person is great at fundraising or not. You’ll learn how to approach even a recalcitrant ED in a way that will help get them ready for their role in your capital campaign. 


Apr 04, 202317:49
Getting into a Money Mindset to Improve Fundraising Results with Rhea Wong

Getting into a Money Mindset to Improve Fundraising Results with Rhea Wong

In this episode, Amy Eisenstein is joined by Rhea Wong, author of “Get that Money, Honey” to discuss how nonprofit fundraisers can get out of a scarcity mindset and improve their fundraising results. Learn concrete strategies for improving your fundraising beliefs and behaviors.

Mar 28, 202330:09
How to Create a Behind the Scenes Power Team

How to Create a Behind the Scenes Power Team

In this episode, campaign experts Amy Eisenstein and Andrea Kihlstedt discuss why it matters that your board chair, executive director, and development director are the real power team for your campaign and they share some thoughts about how to get them working together well.

Mar 21, 202313:23
A Capital Campaign Success Story with Sebastian Ruth

A Capital Campaign Success Story with Sebastian Ruth

Campaign expert Andrea Kihlstedt is joined by Sebastian Ruth, Founder and Artistic Director of Community Music Works.  Sebastian shares the remarkable story of his campaign and highlights the importance of having the courage to go for your dreams.

Mar 14, 202334:48